Analysis

Usage of deodorant Use of Deodorant

this pie graph shows 82%people use deodorants &

18%peopleuse perfumes ,roll on and other fragrance giving things.

People of age group from 21yrs to 30 yrs prefer deodorant the most.

Males prefer deodorant much more approx. 12%more compared to females.

College students like to be more trendy so the majority is much higher compared with other sections of society.\

Purpose:

The people are using deodrants for antiperspirant much more that is more than half compared to purpose other purposes.

Brand preference

Males prefer the axe brand compared to other brands because of the effective advertisements

Female prefer eva, fogg, nivea and the most as they are

mild in fragrance where

Place preferred for purchase.

Most of the customer purchase the deodorant from the super market

Purchase (Quantity)

Consumer prefer the to purchase the single packing than twin or bulk packing because they also purchase deodorant for gift also.

Budget

Half of the customer purchase the deodorant which has price range of above hundred

Frequent Use

43% of the customers use the mild fragrance deodorant

Factors affecting purchase

Price is most effecting factor that influence the purchase of deodorant Knowledge about brand

Paper media and window poster are main factors that make awareness to the consumers Frequency of use

Nearly half of the customers purchase the deodorant monthly

Conclusion
From the survey that we have undertaken, we conclude the following points people tend to use deodorants more than perfume because of the hot climatic culture in india and due to low price range of deos ascompare to perfumes From the ration of the males and females using the deodorants we conclude that male customers are more using the deodorant than the women consumer Price is the most affecting factor for the consumer for purchasing the deodorants Indian consumers are now a day also more concern of the contents of deodorants whether it will suit our skin or not .do deodorant contains and harmful chemical which could harm our skin

RECOMMENDATION
Now a days foreign brand capture the deodorant market so Indian players should come up with the effective product of the brand. For capturing a good market share itc need to introduce some new variants. Mostly middle class family cannot prefer the high price deodorant so it is advisable to every company that provide low range product for the customers But for the higher income segment group people ITC should also launch premium range of deodorant There are still some customers are brand loyal and they stick to the one brand only price factor doesnt influence that purchase so it is advisable the for the company that they should create effective advertise for the perfect brand image ITC is known in the market due to its food product range (ashirwad atta and sunfeast biscuits)and cigarettes as compare to it awareness of its personal care products is very low.