Coca Cola Analysis

Their Mission To refresh the world in body, mind and spirit To inspire moments of optimism through our brands and our actions To create value and make a different everywhere we engage The above are quotes from Coca Cola. The Structure There are four main types of management styles that each business would use. Coca Cola have four principles of citizenship that they would have to incorporate into the management style: Provide Quality in the marketplace Enrich the workplace Preserve the environment Strengthen the community

A management style is an overall method of leadership used by the manager. The Coca Cola Company use the following management styles, but each one in different departments. There are three main types of management styles used in businesses: Autocratic Where the leader makes all the decisions, there is no negotiation and is very prescriptive and there is little job satisfaction. However, the job gets done quickly and there is less conflict between different ideas. This style is hardly used among the company as they believe that the lack of input could lead to poor results. Autocratic does save a lot of time as quick decisions can be made and there is no time wasted on discussion resulting in the business saving time and money. Democratic This emphasises on group agreements to generate new ideas. There are two types of democratic management styles; democratic and consultative democratic. Democratic is where all the managers, junior managers and employees are involved in the ideas and final decision process. Out of all the workers, no-one has a higher level than the others n this management style. Consultative democratic

This is where the managers allow the employees to make the ideas but the ideas are forwarded to the executive's or the manager consults their team to make the final decision. Coca Cola applies consultative management style to the company more as there can be less conflict for what the final decision is. The advantage of this is that it helps to motivate staff as they are aware that they have a say in the company to some extent. The disadvantages of this, that the process is very time consuming and effort will be needed by a manager to do this. Management encourages employees to set goals in line within the organization aims. They are reviewed regularly in performance appraisals. The advantages of this style are that it will increase efficiency of individuals and help to motivate them and train them so they are productive. The disadvantages of this are that it needs to be well organized and will not work in highly structured jobs. Democratic style is the management style that Coca cola adopts. This sort of management style involves empowerment. In this management style individuals and teams are given responsibilities and decisions to make, usually within a given agenda. If anything wrong happens then the individuals and teams are then held responsible for the decisions that are chosen. With this type of management style it allows the manager to feel comfortable with other people in the organization

making some of the decisions. Democratic managers will often want feed back from their employees on decisions being made. Democratic leaders listen and act on the opinions of the group. This type of management is good as it makes the employees happy and productivity is high. This is a very good method because employee's thoughts and suggestions are listened to by the business. This makes the employees seem as if they are respected and that their thoughts are valid. Coca Cola's Management by Objectives Management by objectives is a process of management that emphasises the role of leadership and communications in the organisation and control of the business. It is a method of managing managers rather than the workforce at large. The following shows how Coca Cola is managed, by the three basic elements in management that Coca Cola uses by the objectives: The identification of agreed goals by a manager and an assistant The definition of the assistant's responsibilities in terms of agreed results The use of agreed goals and responsibilities to control the progress

of the business Every business works using an organisational structure, this means that the organisation has its staff organized in a certain way depending on the staff, their responsibilities and whom they must report to. Cultures and management styles play a massive part in organising the structure. As the Coca Cola Company is a large multinational company, it is made up of many organisational structures, these are broken down into the different units that are located around the world, which are; North America, Africa, Asia, Europe, Eurasia and Middle East and finally Latin America. Each unit is then organised into their own organisational structure. The following structure shows the Coca Cola Company in the Great Britain. Then each of the different departments has their own structure. The Coca-Cola system is made up of two separate companies Coca -Cola Great Britain (CCGB), which is an entirely owned subsidiary of The Coca-Cola Company (TCCC) and Coca-Cola Enterprise Ltd (CCE). Together these companies form The Coca-Cola System.

The two companies work closely together but play very different roles. CCGB is responsible for marketing and developing new and existing brands. Based in West London and employing 130 people, it manages over 20 brands (around 100 products) in Great Britain. CCE manufactures and distributes soft drinks for both The Coca-Cola Company and other brand owners. It employs around 4,500 people in Great Britain and has six manufacturing sites across the country. The Group is sponsored at an executive level by the Managing Director of CCE and the President of CCGB. The structure of the Corporate Responsibility Steering Group is shown below In Great Britain, their portfolio includes a variety of sparkling drinks such as Coca-Cola, Diet Coke, Diet Coke Plus and Coke Zero as well as the Minute Maid range of 100% fruit juices and juice drinks, the isotonic sports drink, Powerade, and Malvern English Water. It also includes the Schweppes product range including classic Schweppes Lemonade, original Schweppes Bitter Lemon, Schweppes Indian Tonic Water and a variety of juices. In Great Britain Coca-Cola Enterprises also manufactures and distributes a number of products for other brand owners including Capri-Sun, Appletiser and Peartiser.

Departments of Coca Cola Every organisation is made up of different departments, each of these departments help Coca Cola achieve their objectives. As Coca Cola is a large multinational company, the amounts of departments are huge. Each country has their own Head Office and departments. Coca Cola is geographically split into five geographic operating segments, also known as strategic business units (SBU's). The five SBU's are North America, Africa, Asia, Europe, Eurasia and Middle East and finally Latin America. If all these departments perform in the correct way then that will continue the success of Coca Cola. There are 6 functional departments within Coca Cola, these are: Marketing Finance Packaging Sales Research and development

 Administration Marketing The Coca Cola marketing department at the Atlanta Headquarters develops core strategies for company brands to ensure that all communication is consistent in every market. With this cohesive effort, the Coca-Cola system maximizes its resources for market leadership and profitable growth. The marketing departments are responsible for marketing the products and advertising the products and promoting the products. If all these departments perform their duty firmly then the objectives of The Coca-Cola Company will meets. Finance The finance department of the Coca Cola Company is responsible for financial record keeping. This involves keeping records of money received and paid out. The financial records will be used to produce the annual reports for the shareholders so that they can see the company performance. The Finance department is also responsible for the management accounts of the business like marketing etc. The Coca-Cola Company finance department is also responsible for making budget of the company and for each department like marketing department or research and

development department. They will also be involved in the planning process like taking over or any major decision. Packaging The packaging department of The Coca-Cola Department is responsible for the packaging of the products. They have to make the packaging attractive so that that product meets the eyes of the consumers. Bringing new products package is their responsibility. It works with the companies bottling partners to produce an attractive combination. Sales The sales department of the Coca Cola Company is to coordinate the selling program. They also have to make the distribution methods, etc. Also, decide how much to sell and how much to store in the warehouse and to choose the transporting method which is the most cost efficient and the quickest way. Research and development This department has their budget given by the finance department and their responsibility is to investigate new products. They work closely with marketing by looking at marketing research findings. They have to bring new products in the market for the change because the consumer cannot stick with the same old

products. If necessary then they also have to improve the quality of the products. The Coca Cola Company research department has done a lot of research and recently they have launched many new products like Diet coke with lemon, Fanta Tropical, Minute maids, Fanta raspberry, Fanta blue berry etc. Administration This department is essential for keeping the business going. They act as a help support of the company, it is not the central purpose the business but every business organization would need this department. Most businesses rely on administration to be organized. They deal with enquiries, give messages produce documents and give information to any customer. The complaints that this department will get would be transferred to the research and development department to make the product better or fix the problem that the consumer is having. These departments are the most important department of The Coca-Cola Company because they helps the company to meets the objectives of The Coca-Cola Company i.e. surviving, customer satisfaction and make more profits. As I said that the help desk department satisfies the customer by providing the information they needs and taking the complaints and passing to the research and development departments who improves the products.

What Coca Cola Do Coca-Cola Great Britain, are committed to making a positive mark on communities and minimising our impact on the planet. Together with their bottling partners and suppliers, other businesses, community leaders, governments and nongovernmental organisations, they are working to improve lives, fuel local economies and protect the environment. Mainly all companies' objectives are to survive, maximize their profits and to expand their business, however, from when Coca Cola had started, over the years they had achieved these objectives. So the company have come up with six strategic objectives to provide the company with a framework for the company's success. In 2003, every function of The Coca-Cola Company integrated these priorities into their business plans. And this year, they will continue to establish these priorities, and their benefits into every aspect of the business. Coca Cola's Six Strategic Priorities 1. Accelerate carbonated soft-drinks growth led by coca cola Coca Cola leads with their strengths. Carbonated soft drinks remain their most profitable business and Coca Cola is the most popular brand in the world. This strategy paves the way for growth.

2. Selectively broaden our family of beverage brands to drive profitable growth Enormous opportunity exists in categories such as juice and juice drinks, bottled water, teas, energy drinks, coffee and more. 3. Grow system profitability and capability together with our bottling partners Coca Cola is a company of relationships, and one of our most important relationships is the one we share with our bottling partners. In 2003, those relationships became more profitable and productive. 4. Serve customers with creativity and consistency to generate growth across all channels We will continually strive to increase growth for the customers' businesses, helping create a context for the company's growth. 5. Direct investments to highest-potential areas across markets Coca Cola tailor their business approach to the individual marketplace based on its stage of development. In this way, we direct our investments in a way that makes the most business sense. 6. Drive efficiency and cost-effectiveness everywhere

By leveraging technology, creating alignment across business units and achieving economies of scale, we are able to operate with more efficiency. To maximise profits enables the company to enhance the business, to expand the business, allow business to take over another business, buy new machineries, and pay more dividends to the shareholders. Enhancing the business means to upgrade the business in a sense that a business buys new Computers, new office equipments, new furniture, expand the office, employee more labour etc. These six objectives are just not the businesses objectives but they provide the framework for the company's success. They achieve these goals very successfully by striving for carrying out against a crystal clear strategy for success, and by doing so with an unwavering commitment to quality. What ICT systems does it use Internal ICT Communications used by Coca Cola Coca Cola use ICT to communicate both internally externally. This includes communication with: Employees - Fax will be used to contact the employees because most employees will have a fax machine in their office or wherever they will be working

 Management - If management need to be contacted then pagers would probably be the alternative to contact them, fax machine could be a factor as well. Customers - The only ICT communication used by Coca Cola to contact customers could be E-mailing, they could E-mail customers different products or new sale's etc. Distributors of Coca Cola - They would probably be contacted by Video conference because the distributors are very likely to be from other countries rather then the country the business is trying to consumer the products from. Internal ICT Communications that Coca Cola use are: E-mail - E-mail will save a lot of time within the business if everybody would start emailing instead of calling a meeting. Coca Cola staff has programs installed on their computers, which tells them once they have received E-mail. This lets them communicate quickly with one another. Staff within Coca cola has access to a computer where they can E-mail. The disadvantage of this type of communication is that it is quite expensive, as it would have to be on all day long. The advantage of this is that it is fast and information can be passed on quickly. They can avoid the disadvantage by having broadband where you pay a certain sum for unlimited access.

Fax - Faxing allows people to have copies of documents they may require. Faxing is similar to emailing. But you do not receive the messages on a computer but a fax machine. Messages can also be sent via fax to tell employees of urgent messages, meetings, memoranda's, newsletters and import notices are amongst things that can be sent by via tax. The advantage of this is that import documents can be received quickly but the disadvantage could by that not everyone within the business would actually have a fax machine to use, or they may not look at it very often. Pagers - Mainly executives use pagers in the business. Pagers allow these people to receive information wherever they are at whatever time. Pagers, in general are a good thing as it allows people to receive information on the move. A disadvantage of this would by that you cannot send long messages, all messages must be short, and this could lead to misunderstanding of messages. Words may be shortened and this may lead to more of confusion. Video Conferencing - Video conferencing can be proved to be very important but not all companies may use it. This form of communication can allow people from different countries to have a meeting. Video conferencing allows people to talk to one another and listen to what is being said. An example when this could be used is if a meeting is taking place and someone is not there they can be reached via the

videoconference and can take part in the meeting. This is a good form of communication as it allows people to take part wherever they are. External ICT Communications used by Coca Cola Fax Coca Cola use their fax for external suppliers. Suppliers are the only people who do fax them externally. This form of external communications is important as important documents could be axed from the supplier to the company and vice versa. This would save time and money. Copyright Laws Trade secrets are very different from patents, copyrights and trademarks. While patents and copyrights require you to disclose your information in the application process, trade secrets require you to actively keep the information secret. Tradesecret protection can potentially last longer than that of patents (20 years) and copyrights (100 years). Some of the ways to protect a trade secret are as follows: Restrict access to the information (lock it away in a secure place, such as a bank vault). Limit the number of people who know the information. Have the people who know the trade secret agree in writing not to disclose the information (sign non-disclosure agreements).

 Have anyone that comes in contact with the trade secret, directly or indirectly, sign non-disclosure agreements. Mark any written material pertaining to the trade secret as proprietary. Trade secrets remain valid only as long as no one else has discovered the information independently; the information has not been made public (by employees or published literature) nor discovered by working backward from the original product/process or publicly observing the product/process. If the trade secret is revealed in violation of a non-disclosure agreement, you can sue for damages. However, once the secret is revealed, it is hard to get the trade-secret status resumed. Trade secrets are protected under many state laws, Federal statutes and some international laws. Before ICT Coca Cola would have struggled before the use of ICT. Some might argue that Coca Cola would not be the multinational company of today if it wasnt for ICT. Instead they would have operated in only a couple of counties. However they were able to advertise the company through local media such as newspapers. The original bottles would have been made in a laboratory, by humans, probably only producing a few bottles per day.

There would have been little need of communication as the business was so small. As ICT developed the company would have got bigger meaning that there would have been many more adaptations to the business. Coca Cola Customers and Clients Coca Cola supplies millions of people across the world with their products. People in different countries, different ages and also gender. In fact there product meets the needs of 7 in 10 people in the world. But in order to meet the customers Coca Cola relies on several different types of outlets. For example supermarkets, theatres, convenience stores and vending machines. They supply 1.5 billion servings a day to consumers. The customers are the main reason of Coca Colas success, because they purchase so many beverages of Coca Cola, the company will insist on producing more. The System There are three main parts to the system. They are: The company produces the initial ideas, often generated from market research, and then the drink is manufactured. Then Coca Cola requires a bottling company to bottle the beverage.

Finally Customers are required to purchase the beverage. ICT Systems They Use SAM: Social Accounting Matrix