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Mary A.

Steibel
Columbia, IL 62236

Home: 618.281.0453 Cell: 618.406.2522 jsteibel@charter.net

Marketing / Project Management / Leadership


A Highly Skilled Marketing Professional with Experience in Management and Execution of Strategic Marketing Plans, Promotional Materials and Consumer Licensed Trademarked Products. Leading Cross-Functional Teams in Planning and Developing Innovative Marketing Communication Plans Resulting in Incremental Sales & Brand Equity.

CORE COMPETENCIES
Results Driven Product Management Building Business Relationships Innovative Thinking Agency Management Analytic Skills Consumer Promotions Project Management Written & Verbal Communication

PROFESSIONAL EXPERIENCE & SELECTED ACCOMPLISHMENTS


Optic Outdoor Sign (OOS) Investments, LLC. Chesterfield, MO Marketing & Sales Manager 2010 to present

Significant understanding of the evolving media and technology environment of today; effectively reaching segments across multiple channels to ensure alignment with overall marketing objectives and strategies that drive impactful results. Utilize market intelligence and market research to forecast ROI and the impact of promotional campaigns. As the project manager, my responsibilities include creating and tracking a master campaign calendar, projects and effectively schedule, organize and track all marketing activities. Proactively seeks out innovative marketing opportunities, evaluating customer needs, presenting solutions and capitalizing on opportunities to increase demand and exceed sales goals. Demonstrated ability to manage multiple projects simultaneously. Develop marketing communication plans for field sales to promote out-of home advertising to customers and create demand from noncustomers. Maximize the impact of communications tactics, while managing defined budget. Work with field sales to ensure inventory, pricing and strategic goals are achievable. Understand market trends and develop appropriate actions to capitalize on opportunities.

ANHEUSER-BUSCH, InBev, St. Louis, MO Marketing Manager, Brand Creative Services 2007 to 2010

Support Brand Marketing objectives by effectively managing day-to-day operations of developing consumer promotional products, identifying competitive landscapes and market trend opportunities based on industry experience and consumer insights. Utilized agencies in creating product marketing communications, reinforcing brand experience and equity. Collaborated with Brand Management on merchandise planning, design and execution of consumer licensed trademarked merchandise to ensure marketing tactics support the Brands image. Managed day-to-day operations of outside agencies and licensees in developing strategic consumer trademarked merchandise, media plans, and promotional programs that drive demand for products. Demonstrated ability to build business relationships with cross functional teams and lead at strategic and tactical levels to consistently meet/exceed planned objectives. Provided initiative and foresight in development of new products and customer communications.

Mary Steibel

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Performed in-depth analysis and reporting of multi-channel marketing and promotional campaigns to optimize their performance and measure ROI. Excellent communication skills with the ability to present ideas in written and oral forms in a manner that engages others to act. Ability to work in a fast-paced environment, prioritize multiple, concurrent tasks and meet deadlines while producing consistently error-free work.

Marketing Materials, Purchasing Agent Anheuser-Busch, Inc.

2001 to 2007

Strategic sourcing and procurement of marketing campaign printed materials and consumer promotional materials for Brand Marketing. Worked collaboratively with segment leaders, channel managers, and agencies identifying cost saving opportunities and made recommendations for product improvements. Successful in managing projects, competitive bidding, contract negotiations and supplier activities focusing on minimizing risk and maximizing value. Strategic planning with Brand Marketing to determine budget to PFME and inventory needs for marketing plans. Made recommendations to Brand Marketing Team offering cost saving solutions for more cost efficient sizes and substrates. Identified opportunities in leverage buying, seek, investigated and actively pursued innovative opportunities. Achieved negotiated savings of over $8M with suppliers annually. Executed RFQs, collaborated with Legal Department regarding industry restrictions and project specifications. Sourced and managed external suppliers for more than 400 consumer promotions annually. Compiled, assess and communicated results related to month end expenses and saving reports.

Project Manager/Consumer Promotions Anheuser-Busch, Inc.

1997 to 2000

Managed day-to-day operational aspects of media development and campaign management of National in-store consumer promotions. Significant understanding of the sales function, brand objectives, competitive trends, and the long term business goals. Analyzed marketing spend at the National and Regional level and provided promotional ROI assessment to determine if business results were achieved. Clear competency of the sales perspective in the development of consumer promotions and brand initiatives as it related to retail channels, pricing and promotional strategies. Assisted Geographic Marketing and Regional Sales Managers with the development of FSIs, in-pack Catalina, and IRCs. Managed the outsourcing of agencies and print suppliers in the development, production and printing of marketing materials, to ensure brand standards, timelines and budgets were met. Collaborated with Field Sales and Key Account Managers to develop integrated marketing strategies to achieve business goals.

EDUCATION
Webster University, St. Louis, MO B.S. Marketing Management B.S. Information Systems

TECHNICAL SKILLS
Microsoft Office - Expert Level (Outlook, Word, Excel, and PowerPoint) SAP