BRANDING

Understanding Your Companys Identity

OUR PROCESS
Branding tells your customers exactly who you are. It sets your business apart by defining what makes it unique, and by highlighting what you provide customers with that other businesses dont. Our fourpart branding process completely defines every aspect of your brand, leaving no doubt as to how it should be presented.

BRAND RESEARCH
Description Brand research determines a clear course of action; questions regarding marketing can be answered by referring to the strategies developed here. We set up a plan specifically tailored to each of our clients, including a list of goals, budget, and research on the businesss past performance. These factors help us determine what services should be used to reach the desired audience.

STAKEHOLDER RESEARCH
Description Developing an effective outline is to begin with the objectives based on the stakeholders thoughts. You & your key personnel are our main focus in this step because these people will bring life to the brand. We will take this unique vision and incorporate it into the backbone of the brand.

YOU ARE OUR MAIN FOCUS

YOUR PERSPECTIVE ON YOUR BRAND

COMPANY HISTORY

GOALS FOR THE BUSINESS

CURRENT CLIENT DISCOVERY

Description Your existing clientele provides a perspective into what potential clients want or dont want from your business. We will utilize surveys to develop your prospective client market.

YOUR EXISTING CLIENTS

How did you hear about our company?

What advantage do our services provide you with that others do not?

What areas of our service would you suggest we improve upon?

How long have you been a customer?

POTENTIAL CLIENT DISCOVERY

Description Your potential clientele have a specific set of items that they do and do not want from the brands they choose to interact with. We will identify a group of target clients based upon stakeholder research and the current clientele discovery.

DISCOVERING A NEW MARKET

CASE STUDY

Flatgoods Furniture WE HIT THE STREETS & ASKED:

Would you be interested in furniture made of cardboard? Why/why not? How long would you expect the furniture to last? What would you expect to pay for a shelf, chair, desk, ect.? What is another market you expect cardboard furniture to be in?

COMPETITIVE AUDIT
Description A thorough audit of your competitors will allow an insight into the strengths and weakness of the current market space in which your brand will be expected to compete. We will identify the three strongest players in this space and compare our clienteles expectations as well as our potential clients expectations to your competitors.

YOUR COMPETITORS

BIG IDEA
Description The Big Idea is the culmination of extensive research and coordination that allows us to develop a brand trajectory for your company. It helps to facilitate shared understanding and focus to all of your brands initiatives. By determining elements relating to your company, such as key services, competitors and stakeholders, we are able to synthesize a Big Idea.

YOU ARE OUR MAIN FOCUS

CLIENT DISCOVERY

The Big Idea

SHAREHOLDER RESEARCH

COMPETITIVE AUDIT

FOCUS GROUP RESEARCH

LOGO DESIGN
Description Logo design distills your brands essence to a single image, setting you apart from competitors with a single glance. Through meticulous refinement, we hone in on the essential elements of your business, resulting in a logo that conveys your brands character clearly and concisely.

logotype

logomark

typeface georgia / regular typeface NUETRAFACE / BOLD

BRAND DEVELOPMENT
Description Brand development builds the identity of your business up from the big idea. The fundamental rules decided upon here serve as the foundation on which everything else relies. By deciding on what your company looks, sounds, and feels like, we are able to define what makes it unique.

THE BIG 3 ELEMENTS THAT INFORM YOUR BRAND

BRAND STATEMENT
A brand statement is like a promise to deliver a certain level of service, price, or quality. It will also include the clientele in which we will be delivering them.

TAG
A tag line seams like a simple item but its actually quite complex. This is the first place where you get to capture your potential client by promising to them your brand will deliver what the brand statement encompasses.

Need To Be Needed?

TONE OF VOICE
This is an example of the way that your brand would sound if it were talking. All staff should speak to clientele using this tone. All print should maintain this tone, as well as give a voice to the brand. We will provide you with a short paragraph that will convey this feeling.

FONTS
Description You are probably sick of hearing about brand feeling? But dont fonts create a feeling, COMIC makes you feel playful. TIMES makes you feel serious. We will choose a font that can be used in both the interactive and print space. We will provide you with these fonts so you can install them on your computers if they dont already exist.

HERE IS THE DIFFERENCE...

CASE STUDY | Sietsemas Orchards

Ornate, Bold, & Sensational

OXTAIL BOLD

Ultra Clean w/ A Stuffy Personality

HELVETICA NUE | LIGHT

Harsh, Handmade Feeling w/Low Readability

NEVER LET GO | REGULAR

KEYWORDS
Description SEO is the big elephant in the room of every board of directors these days- do we do it and how much do we spend? Keywords come early in the brand so they feel like they are a part of the brand and not an afterthought. We develop two to three keywords that will be part of your tone of voice as well as possibly your brand statement and used in any SEO efforts you may have later.

THE KEY TO SEO

CASE STUDY | Veenstras Garage

GENERATED KEYWORDS
grand rapids auto repair grand rapids mi auto repair auto repair grand rapids auto repair grand rapids mi grand rapids car repair car repair grand rapids grand rapids car service transmission repair grand rapids car repair grand rapids mi car service grand rapids mi auto service grand rapids mi grand rapids auto repair shops auto repair grand rapids mi auto repair in grand rapids mi car repair in grand rapids mi

BRAND ARCHITECTURE
Description We will develop the physical brand that will portray your business. Things such as fonts, colors, tone, an actual mark, consumer pathways & target keywords to be utilized in all aspects of your brand will make up your architecture. This will give key decision makers the proper tools they need to safely make brand decisions without having to call Deksia when they want to place an ad for a new employee.

YOUR BRAND GUIDELINES

Typography

ABC a b c 1 2 3
Color Palette

Logo Usage

Image Usage

MARKETING PLAN
Description A Marketing Plan determines a clear course of action; questions regarding marketing can be answered by referring to the strategies developed here. We set up a plan specifically tailored to each of our clients, including a list of goals, budget, and research on the businesss past performance. These factors help us determine what services should be used to reach the desired audience.

BRAND NARRATIVE
Description The narrative is the overarching summary of what is important in the brand. It includes the key takeaways and the true purpose the new brand and the consumer pathways will play in the clients plan and success.

UNDERSTANDING THE STORY

CONSUMER PATHWAYS
Description Consumer pathways are essential for a client to reach their ideal customers. We provide our clients with consumer pathways that lay out their ideal customers and the best paths to take to communicate with these customers. Where to reach out to them, how to reach out to them and what to do once you have their attention are all laid out in the consumer pathways we create for our clients.

CASE STUDY | Flatgoods Primary Consumer : Tradeshow Companies

01 | collect data 02 | email info physical mailer 03 | follow up phone email blast

01 | collect data 02 | sales sheets 03 | demo assembly 04 | small leave behind 05 | follow up email 06 | follow up phone email blast

Sales Person ( Direct )