Anuj

A Rural Survey to Determine The Potential Of The Reliance Services
A Summer Training Project Report On A RURAL SURVEY TO DETERMINE THE POTENTIAL OF RELIANCE SERVICES IN THE VILLAGES OF U.P. & UTTRANCHAL
SUBMITTED BY JITENDRA KUMAR

RELIANCE INFOCOMM A NEW
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ACKNOWLEDGEMENT
For any task to be successful, hard work and dedication is must. If it is backed up by blessings along with the unhindered support and guidance it will reach the ultimate without loosing track. The satisfaction and euphoria that accompanies the successful completion of any work would be but incomplete unless I mention the name of the people who have made it possible and whose constant guidance and encouragement has served as a beacon of light and have crowned our efforts with success. Firstly, I convey my sincere thanks to my mother without whom this project would have been a dream. I express my gratitude not only because of her endless encouragement but her patience and support shown constantly throughout the project. I am proudly grateful to Mr.Abhineet Singh, Marketing Deptt. Reliance Infocomm U.P.circle Lucknow for his untiring help and valuable guidance.
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PREFACE
These days institutes have started giving more emphasis on the management training programme as it is the first interface of the management student with the culture of the corporate world and it also gives the first hand experience to use the knowledge acquired by them through their faculty in the corporate world. My institute that is Institute Of Technology and Science has also been looking forward in the same direction with a determination to produce quality students who have been blessed with balanced knowledge from both theoretical aspect and the practical knowledge as well. In the same context I got the privilege to undergo a summer training programme within the duration of 6-8 weeks in an organization, as a part of my M.B.A. studies. To cover this aspect, I underwent my summer training at Reliance Infocomm based at Magnum Plaza, Lucknow. In this esteemed organization I got the live project for the company which basically referred to know the A Rural Survey To Determine The Potential Of Reliance Services In The Villages Of U.P. and Uttranchal on customers of Uttar Pradesh. On the basis of some factors comparative analysis has been done for the same.
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A Rural Survey to Determine The Potential Of The Reliance Services In the end I may say that the data included in this project is based on the findings and observations by me. I am highly thankful to a good number of my esteemed friends who have been conveying their critical comments from time to time in the light of which necessary alterations and improvements have been done to make the data worthwhile.
EXECUTIVE SUMMARY
The project undertaken during my Summer Internship with Reliance Infocomm, based at Eldeco Magnum Plaza, Gomti Nagar, Lucknow was related to a Rural Survey To Determine The Potential Of Reliance Services In The Villages Of U.P. and Uttranchal. The main objective of the project was to find out the scope for Reliance to expand its services all over the State. Another objective was to find the subscribers perception about the Reliance Groups entry in the field of Telecomm. Another important objective was to find the variety of content that influences the customer to go for a particular mobile service.
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A Rural Survey to Determine The Potential Of The Reliance Services The project deals with Reliance Infocomm Expansion Plan for the rural areas. The projects main emphasis is on finding the major areas for providing services to subscribers at an affordable price. The project consists of the data regarding value added services including their rates, covered during the survey process. The report also consists of additional services considered for the further analysis. Taking three major factors Number of Value added Services, charges for those Services and the additional applications offered by service providers. The findings of the project were positively inclined in the favor of Reliance Infocomm.
JITENDRA KUMAR
TABLE OF CONTENT
1) Acknowledgement 2) Certificate from the company 3) Preface
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4) Executive Summary 5) Company Profile a) Vision b) Business 6) 7) 8) Introduction of the study Objective of the study Research Methodology a) Study b) Tools i) Data Collection 9) Data Analysis with Inference 10) SWOT Analysis 11) Discussion a) Overview of the competitors 12) Limitations 13) Findings 14) Suggestions and Recommendations 15) Implications 16) Conclusion
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INTRODUCTION
INTRODUCTION
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GENERAL INTRODUCTION TO THE SUBJECT

The Indian rural market with its vast size and demand base offers great opportunities to marketers. 2/3rd of countries live in rural areas and almost half of the national income is generated here. Its only natural the rural markets form an important part of the total market of India. Our nation is classified in around 450 districts, and approximately 630000 villages, which can be sorted in different parameters such as literacy levels, accessibility, income levels, penetration, distances from nearest towns, etc. The success of a brand in the Indian rural market is as unpredictable as rain. It has always been difficult to gauge the rural market. Many brands, which should have been successful, have failed miserably. More often than not, people attribute rural market success to luck. Therefore, marketers need to understand the social dynamics and attitude variations within each village though nationally it follows a consistent pattern. While the rural market certainly offers a big attraction to marketers, it would be nave to think that any company can easily enter the market and walk away with sizable share. Actually the market bristles with variety of problems. These are: Physical distribution Channel management Promotion and marketing communication
The problems of physical distribution and cannel management adversely primary rural market and retail sales outlet. The structure involves stock points in feeder
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affect the services as well as the cost aspect. The existent market structure consists of towns to service these retails at he village levels. But it becomes difficult maintaining he required service level in he deliver of the product at retail level. One of the way could be using company delivery vans which can serve two purposes it can take the product to the customers I every nook and corner of the market and it also enables the firm to establish direct contact with them and thereby facilitates sales promotion. However, only the bigwigs can adopt this channel. The companies with relatively fewer resources can go in for syndicated distribution where a tie up between non-competitive marketers can be established to facilitate distribution. As a general rule, rural marketing involves more intensive personal selling efforts compared to urban marketing. Marketers need to understand the psyche of the rural consumer and then act accordingly. To effectively tap the rural market a brand must associate it with the same things the rural folks do. This can be done by utilizing the various rural folk media to reach hem in their own language and in large numbers so that the brand can be associated with the myriads rituals, celebrations, festivals, melas, and other activities where they assemble. One very fine example can be quoted of HLL. A year back HLL started Operation Bharat to tap the rural markets. Under this operation it passed out low priced sample packets of its toothpaste, fairness cream, and clinic plus shampoo, and ponds to 20 million households.
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A Rural Survey to Determine The Potential Of The Reliance Services Thus looking at challenges and the opportunities which rural markets offer to the marketers it can be said that the future is very promising for those who can understand the dynamics of the rural, areas and exploit them to their best advantage.
GLOBAL TRENDS AND LOCAL RURAL DEVLOPMENT:

The global shift away from socialism since 1960s, followed by the collapse of communism in the 1980s has led to todays highly liberalized, free trade political framework. For many developing countries, these changes have led to radical shift in how growth and development pathways are perceived and in the relationship between rich and poor nations. There is growing consensus among development economists that growth is positively linked to export oriented trade and that a robust private sector is he only viable vehicle for long run prosperity. For many developing institutions this has led to the conclusion that even the basic tenets of social support such as food security are no longer considered a supply problem, but the result of undeveloped markets. As such these markets problems should be addressed through market solutions. The changing socio-economic environment has triggered many trends that offer both new opportunities and threats to the many millions of SRPs in regard to market access. These trends include:-
MARKET INTEGRATION:The effects of market liberalization and globalization fuelled by innovations ionfinance, communications and transport are having profound effects on how business is being conducted within the agricultural and food sectors. These
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A Rural Survey to Determine The Potential Of The Reliance Services changes have significantly increased competition around the world as new market opportunities have become open to trade. For farmers in developed countries, the level of liberalization has been profound and now-a-days farmer are not only competing with their neighbours but with farmers from neighbouiring countries and further afeild. The situation is complicated by the fact that some farmers receive subsidies and have greater level of tariff protections than others and yet all compete in a general marketplace. To remain competitive within this new environment actors along the market chain are adopting strategies to increase their economies of scale, through collective action, concentration of ownership and vertical integration. These developments generally do not favour resources poor farmers.
MARKET CONCENTRATION:One of the consequences of these changes has been a rapid concentration of market power away from producers into the hands of a limited number of trade and retail companies Vorley (2004). In many cases, major supply chains are now dominated by 4-5 transnational trading companies and their market share is growing. As result, the negotiating power within agricultural chains, over the past 20 years has moved rapidly away from the producer end of the market chain to the trade and retail sectors, with the advent of trade houses such as ADM and retail stores such as Wal-Mart,Tescos and Carrefour. This situation means that even when farmers aggregate, quality goods and sell collectively, they still have insufficient volumes of sale to negotiate effectively with four to five giant corporations. There is increasing concern that lack of competition in the marketplace is having seriously
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A Rural Survey to Determine The Potential Of The Reliance Services negative social effects on agricultural producers and clearly the most vulnerable are poorly organized, resource poor farmers in developing nations.
OTHER MARKET TRENDS, HEALTH, FOOD SAFETY, SPECIALIZTION:In addition to the market policy changes there are numerous market trends being led by consumers and processors who are increasingly demanding agricultural products with greater quality, safety, and traceability. Demands for healthy lifestyle foods, particularly fruits and vegetables are increasing and the market for the organic products continues to show growth above 20% per annum. There is also rapid growth in areas such as medicinal plant cosmetic applications and growing demand for more specialized products such as herbs spices essential oils and that products hat can support biodegradable fabrics and packaging material. However trends even in these markets indicate that mainstream producers are increasing their production size to supply larger wholesale and retail markets. Traceability issues offer some producers with an opportunity to protect particular genetic location or process based products but there can be considerable cost implications t such identification systems.
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INTRODUCTION TO SPECIFIC AREA OF STUDY

Mobile phones are no longer simply a tool for making phone calls. They have evolved into a complete mobile information tool, providing functions such as Web Surfing and E-mail, and are now indispensable tool firmly entrenched in peoples daily life and the business world. We use mobile phones every day without being aware of the complex system that provides the service. Firstly, mobile phones and the base transceiver station (BTS) communicate via radio signals. The BTS converts the radio signals into the ATM (asynchronous transfer mode) protocol and then sends them tom radio network controller (RNC), which manages the multiple BTSs in the system. These signals are sent via the mobile switching center (MSC), which controls the connections between mobile phones and the public network. We are then able to talk on the mobile phone. The area where radio waves transmitted from a BTS are successfully received by the mobile phone is called a cell. When a mobile phone moves to another cell the call is handed over to the BTS in the new cell called the handover function and continued without interruption. Obviously, the BTS is an important relay device between the mobile phone and the
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A Rural Survey to Determine The Potential Of The Reliance Services public network. During the migration to 3rd generation mobile phone networks a significant number of new BTSs will be needed to be installed at both existing and new locations. Hence these new BTSs must be more compact and lightweight than existing BTSs and be able to meet the high demands of third generations networks, for example providing connection to IP networks such as the Internet. Also in contrast to the volume of traffic, which only keeps growing, user charges continue to fall, for example now that fixed rate system have been launched. So reducing the cost of network infrastructure is becoming even more important. In response to these trends, standardization of hardware is gradually becoming a reality. For example, as a member of OBSAI (*1), a BTS standardization formulation body, we are developing an IP core for high-speed BTS interfaces that conforms to theRP3 (*2) specification defined by OBSAI. (*1) Open Base Station Architecture Initiative (*2) Reference Point 3 By responding sensitively to these various trends, we hope to aid an expansion of the BTS market. A BTS consists of an AMP, which amplifies the signals sent to the antenna and an MDE, which converts radio signals into cable signals and vice versa. The MDE consists of multiple circuits, including a high speed SERDES circuits that is used for circuit interfacing. It converts parallel signals into serial signals and vice versa.
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A Rural Survey to Determine The Potential Of The Reliance Services NEC Electronic supplies an ultra high-speed SERDES custom IC. Also available are other major semiconductor components that are used for high speed processing in the MDE, and QDR (Quad Data Rate) SRAM, which supports high speed switching. Full IP based network s will be launched in the near future . This will allow ordinary telephones and mobile phones to use the same communication method used by the Internet. A smooth transition from conventional ATM to IP based methods will be a tremendous challenge and at NEC Electronics preparations for supporting this IP technology are well underway.
INTRODUCTION OF DYNAMIC RE-CONFIGURATION PROCESSING (DRP)

In addition DYNAMIC RE-CONFIGURATION PROCESSING (DRP), which has a unique architecture, can be provided for the base band processing that formerly used multiple DSPs. This processor performs any operation that requires an extremely high number of repetitions at high speed, by reconfiguring
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A Rural Survey to Determine The Potential Of The Reliance Services the many processing elements installed in accordance with the operations to be performed. We are considering employing this completely new reconfigurable processor with its unlimited possibilities first in his area of base stations requiring ultra high speed processing. Reliance infocomm has carried out a live project to analysis and determine its current BTSs function in the rural area. This can be viewed as a high degree of importance w.r.t. companys growth and expansion of market. A BTS generally radiates properly within radius of 10 kms. This aspect of BTS was kept in mind while moving ahead with the survey. The company is focusing to cover 4, 00,000 villages by the end of this year with a view to provide better services in 85-90% villages. There are around 600+ BTS in U.P. and Uttranchal. And now the company is planning to expand the number, also improving the functioning of the established BTSs. This can be a main effect on signal strength of Reliance, which is of key importance for its growth. The company plans to give the rural the facility of PCOs, with the best facilities and for this goal the signal strength has to be optimum and up to the mark.
This survey has two main objectives:
(a) To study and analysis the functioning of Reliance BTS. (B) To figure out potential villages where PCO can be established.
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Reliance Infocomm Targets 20 million users by 2007

Mumbai:
Reliance Infocomm Ltd. Plans to expand its network to tap galloping demand in the worlds fastest growing major wireless market, a top company official said on Monday Reliance Infocomm, 45 % owned by Reliance Industries Ltd, started offering wireless services in 2002 and has a presence in 1,850 towns and cities and 75,000 villages in the worlds second most populous nation. Reliance Infocomm plans to cover 5,700 towns and cities and we should be there by the last quarter of this year, Kamal Nanavaty , Chief Operating Officer of the Bombay based firms wireless business , told reporters. We are 10 million users and used by March 2007 we should be at 20 million. More than 1.9 million new users entered Indias 48.5 million strong mobile markets in December, lured by some of the cheapest call rates anywhere in the world. The customer base is widely expected to cross 80 million by December 2006. Nanavaty said reliances network would also cover 4, 00,000 villages by December to soak up demand for connectivity from vast tracts of rural areas where fixed-line networks havent reached. The expansion would be partly funded by the 240 billion rupees ($5.48 billion) the firm had earmarked for the telecoms business in 2002, he added.Over the
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A Rural Survey to Determine The Potential Of The Reliance Services past four years, mobile services have been the main driver for increasing teledensity in the country where only eight in a 100 people own a telephone connection. (Our Corporate Bureau-January 2006)
TECHNICAL TERMINOLOGIES:Analog
In telecommunications an analog signal is one in which a base carries alternating current frequency is modified in some way , such as by amplifying the strength of the signal or varying the frequency in order to add information to the signal.
Digital
Digital describes electronic technology that generates stores and processes data in terms of two states: positive and non-positive. Positive is expressed or represented by the number 1 and non-positive by the number 0. Thus data transmitted or stored with digital technology is expressed as a string of 0s and 1s.
Bandwidth:Bandwidth has a general meaning of how much information can be carried out in a given time period over a wired or wireless communications link.
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A Rural Survey to Determine The Potential Of The Reliance Services In digital systems bandwidth is expressed as bits (of data) per second (bps).more technically bandwidth is the width of the range of frequencies that electronic signal occupies on a given transmission medium. Any digital or analog signal has a bandwidth.
Bit:A bit (short for binary digit) is the smallest unit of data in a computer. A bit has a single binary value either 0 or 1. Although computers usually provide instructions that can test and manipulate bits, generally are designed to store data and execute instructions in bit multiples called bytes. In, most computer systems there are eight bits in byte.
Byte:A byte is a unit of data that is eight binary digits long. A binary is the unit most computers use to represent a character such as a letter, number or typographic symbol (for example, g 5 or ?). A byte can also hold a string of bits tat need to be used in some larger unit for application purposes.
BSC:The BSC works with Base Transceiver Station to act as a link between wireless devices such as cell phones and the wire line telephone network.
BTS:The Base Transceiver Station transmits and receives link for a mobile communication system. The BTS connects to a BSC over a T1/E1 line.
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CDMA (Code Division Multiple Accesses):CDMA refers to any of several protocols used in so called second generation (2G) and third generation (3G) wireless communications. As the term implies CDMA is a form of multiplexing, which allows numerous signals to occupy a single transmission channel, optimizing the use of available bandwidth. The technology is used in ultra high frequency cellular phone systems in the 800MHz and 1.9GHz bands.
Circuit Switched:
It is a type of network in which a physical path is obtained for and dedicated to a single connection between two end points in the network for toe the duration of the connection. Ordinary voice phone service is circuit switched. The telephone company reserves a specific physical path to the number you are calling for the duration of your call. during that time, no one else can use the physical lines involved.
Switch:
In a telecommunication network, switch is a device that channels incoming data from any multiple inputs ports to the specific output port that will take the data towards its intended destination.
2.5/3 G Wireless Network:

Wireless standards that allow from 64 to 384 kbits in a mobile environment and up to 2 mbits/s in an environment where the device is not moving.
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A Rural Survey to Determine The Potential Of The Reliance Services The grater computing complexity of the 2.5/3G standards allows for better usage of the available wireless spectrum, such as adaptive modulation in the 2.5/3G Enhanced Data Rate for Global System for Mobile Connection Evolution (EDGE) standards, along with better error connection, such as turbo coding in the 3G standards.
CGF (Charging Gateway Function ):

A billing system in the wireless network.
Optical Networking:
The technology associated with the transmission of information as light pulses along a glass or plastic wire or fiber. Optical fiber carries much more information than conventional copper wire and is in general not subject to electromagnetic interference and the need to re transmit signals. Most telephones company long distance lines are now of optical fiber.
Radio network controller:

Similar to BSC but the term RNC is used in conjunction with wireless data services. An RNC works with BTS to act as a link between wireless devices such as an internal enabled Mobile Phone and the Internet.
BTS:
BTS is a transmit and receive link for a mobile phone communication system. Its the device that actually communicates with mobile phone. BTS connects to BSC over a T1/E1 line.
VLR (Visitor Location Register ) :
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A Rural Survey to Determine The Potential Of The Reliance Services It is a database that contains temporary information about subscriber that is needed by MSC in order to service visiting subscriber. VLR is always integrated with MSC, when a mobile station roams to a new MSC area, the VLR connected to that MSC will request data about the mobile station from the HLR. Later if Mobile Station makes a call, VLR will have information needed for call setup without having to interrogate HLR each time.
SGSN (Serving GPRS Support Node):

SSP are switches that originates, terminates are tandem calls. A SP sends signaling message to other SSP to setup, manage and release circuits required to complete a call. An SSP may also send a query message to a centralized Database (a SCP) to determine how to route a call. A SCP sends a response to originating SSP containing the routing number associated with dialed number. An alternative routing number may be used by SSP if primary number is busy are call is unanswered within a specific time.
DLC (Digital Loop Carrier):

Multiplexing/demultiplexing system that typically has a high bandwidth fiber connection to CO outside and provides copper interface to many residences out the other side. DLCs are developed where there is fiber installed to the neighborhood but copper to home. DLCs are less expensive to deploy than fiber to home or fiber to curb because theres only one optoelectric conversion required.
STP (Signal Transfer Point):

Communicates with SSP on SS7 network to setup and tear down telephone calls. They also act as points to connect SSP and SCP too translate.
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Media Gateway:
Its a network element that provides conversion between audio signals caused on telephone circuit and data packets caused over internet or over the packets network.
SCP (Service Control Point):

Its a database residing in SS7 network which is queried to determine how a call should be handled. For instance a SCP is consulted to provide the translation of a 800 number to an actual phone number and to bill the owner of 800 number of calls SCP is physically separated from other components of intelligent network in order to make it easier to introduce new services.
Wi-Fi (Wireless-Fidelity):
A popular term for High Frequency Wireless Local Area Network.
Residential Gateway:
A VIP gateway designed for home and SOHO (Small Office/Home Office) use. Residential Gateway may include additional capabilities such as FIREWALL.
Signaling Gateway:
Router calls between an IP network and a circuit Switched network. It is very similar to signal transfer point.
Media Server:
A device that processes multimedia application such as a call distribution, fax on demand and automated e-mail response program. Media server
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A Rural Survey to Determine The Potential Of The Reliance Services consolidates separate communication devices, often resulting in reduced startup costs, showing simplified maintenance and administration and includes application development flexibility.
Wave Length Division Multiplexing:

In, fiber optics communication, signal laser beam can carry millions or independent signals, a common gateway to get a infrared laser is to assign each signal separate RF at FO transmitter, laser is modulation at all signal frequency simultaneously. All receiver signals are separated by device similar to radio receiverFDM.
COMPANY PROFILE
WAY OF LIFE RELIANCE INFOCOMM A NEW
RELIANCE GROUP
The Reliance Group founded by Dhirubhai H. Ambani (1932-2002) is India's largest business house with total revenues of over Rs 99,000 crore (US$ 22.6 billion), cash profit of Rs 12,500 crore (US$ 2.8 billion), net profit of Rs 6,200 crore (US$ 1.4 billion) and exports of Rs 15,900 crore (US$ 3.6 billion). The Group's activities span exploration and production (E&P) of oil and gas, refining and marketing, petrochemicals (polyester, polymers, and intermediates), textiles, financial services and insurance, power, telecom and Infocomm initiatives. The Group exports its products to more than 100 countries the world over. Reliance emerged as India's Most Admired Business House, for the third successive year in a TNS Mode survey for 2003.
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A Rural Survey to Determine The Potential Of The Reliance Services Reliance Group revenue is equivalent to about 3.5% of India's GDP. The Group contributes nearly 10% of the country's indirect tax revenues and over 6% of India's exports. Reliance is trusted by an investor family of over 3.1 million India's largest. The Reliance Group Companies include:
Reliance Capital Limited Reliance Capital Mutual Fund Reliance Industrial Infrastructure Limited Reliance Energy Reliance Telecom Reliance General Insurance Co. Limited Reliance Life Sciences Reliance Infocomm
RELIANCE CAPITAL LTD.

Reliance Capital Ltd. (RCL), one of India's leading private sector nonbanking financial services companies (NBFCs), has reported satisfactory financial and operating performance during the period under review i.e. financial year 2001-02. Gross income for the year increased 11.46% to Rs.548.59 crores. During the year, the ratings on the company's long term debt were re-affirmed at "AA+" by Credit Analysis and Research Ltd. (CARE). The instruments carrying this rating are of high quality by all standards, and are of high investment grade. The Non-Banking Financial Services (NBFC) industry in the private sector in India is represented by a mix of a few large companies with nationwide presence, and a large
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A Rural Survey to Determine The Potential Of The Reliance Services number of small and medium sized companies with regional focus. These NBFCs provide a variety of services including fund based, and fee based activities, as well as cater to retail and non-retail markets, and niche segments. The financial sector through the last decade has undergone wide volatility and change. During this period, effective regulations have brought in wide ranging changes on prudential norms and continuous monitoring mechanism, thereby improving overall industry environment. The NBFCs with high credibility, efficiency, and customer-oriented services will dominate the sector in future.
RELIANCE MUTUAL FUND

Reliance Mutual Fund was established as a Trust in 1995 with Reliance Capital Asset Management Ltd as the Investment Manager. With total Assets under Management of Rs.7, 240 crores (as on 31st. March '04) it is amongst the fastest growing mutual fund companies in India. Vision is to be India's largest and most trusted wealth creator.
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RELIANCE ENERGY
Reliance Energy is India's leading private sector utility group, with aggregate estimated group revenues of Rs. 7,700 crore (US$ 1.8 billion), and total assets of Rs. 9,800 crore (US$2.2billion). The group distributes nearly 16,000
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A Rural Survey to Determine The Potential Of The Reliance Services million units of power to over 5 million consumers in Mumbai, Delhi, Orissa and Goa, across an area covering 1, 24, 300 sq. Km. Reliance Energy generates 941
MW of power, through its power plants located in Maharashtra, Andhra Pradesh, Kerala, Karnataka and Goa. Reliance Energy is ranked amongst India's top 20 listed private companies in terms of all major financial parameters, including assets, sales, profits and market capitalization. Reliance Energy is India's most valuable power company with market capitalization of Rs. 13,400 crore (US$ 3 billion) as of March 31, 2004.
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RELIANCE TELECOM LTD.

Reliance Telecom Limited (RTL) is promoted by the Reliance Group. RTL provides Cellular Services in 7 Telecom Circles encompassing 10 States of India. RTL's subscriber base increased by 46 percent during the FY 2003-04 to 7.9 lakh. International Roaming was implemented from 1st December 2003 in all RTL circles, except Assam and North East where there is a restriction on international roaming. Roaming with more than 300 operators across the globe has been opened up through sponsor network using the signaling and billing solution from Roam ware.
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RELIANCE GENERAL INSURANCE COMPANY
Reliance General Insurance Company Limited (RGICL) is one of the first non-life companies to get the license from the IRDA. The paid-up capital stands at Rs. 102 crores. It is one of the few companies in the private sector to provide a complete insurance solution.
Objectives:
Keep customer as focal point for all operations. Adopt best international practices in claims, underwriting and policy servicing.
Be the most innovative in product development. Penetrate untapped markets in personal lines, health and niche markets. Establish All India presence. RGICL has state-of-the-art technology, which enables fulfilling the needs
of the insurance customers. It is fully networked company with on-line real-time operations and provides world-class service to its customers.
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RELIANCE LIFE SCIENCES

Reliance Life Sciences Private Limited was incorporated in January 2001 and is a new millennium initiative of the Reliance Group. Reliance Life Sciences is developing business opportunities in the domains of medical biotechnology, plant biotechnology, industrial biotechnology, contract research and clinical trials. Medical Biotechnology: The medical biotechnology initiative covers cell biology (stem cells and tissue engineering), therapeutic proteins and gene therapy. A unique feature of The cell biology initiative is that it would be integrated horizontally, across several cell biology disciplines, and vertically from repositories, research, and cGMP manufacture to clinical use. Reliance Life Science's Cell Biology Research Center in Mumbai is the first of its kind in Asia. This initiative is uniquely integrated - both horizontally across several cell biology disciplines, and vertically, from repository infrastructure through basic and applied research to the clinical environment. Plant Biotechnology: The plant biotechnology initiative is focused on medicinal and aromatic plants. This initiative seeks to take cues from thousands of years of
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A Rural Survey to Determine The Potential Of The Reliance Services knowledge in traditional Indian schools of medicine, combine it with modern science and technology to discover and develop drug candidates. Reliance plans to use recombinant DNA technology in the context of medicinal and aromatic plants. In plant tissue culture, Reliance has taken up standardization of protocols for micro propagation of important medicinal, aromatic and horticultural plant species. In addition, researchers at Reliance are also isolating various key regulatory genes involved in secondary metabolism, developing systems for gene transfers and generating transgenic of various medicinal and aromatic plants with an aim to do metabolic pathway specific genetic engineering. Industrial Biotechnology: The industrial biotechnology initiative addresses the biopolymers, biofuels and bioprocess development opportunities. Contract Research: The contract research initiative aims to provide end-to-end research and development services - from chemistry, biology, drug discovery, clinical studies, contract manufacturing, and plant transformation to bioprocess development. National Institutes of Health Registry:-Reliance is one of the ten companies worldwide listed by the National Institutes of Health, Bethesda, USA on a Registry of companies working in the area of embryonic stem cells. This listing makes researchers in USA working on embryonic stem cells eligible for federal funding, if they source cell lines from these ten companies.
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RELIANCE INFOCOMM
Reliance Infocomm (RIC ) is India's largest mobile service provider with over 20 million customers. Reliance Infocomm has established a pan-India, high-capacity, integrated ( wireless and wire line ) and convergent ( voice, data and video ) digital network, to offer services spanning the entire Infocomm value chain - infrastructure, services for enterprises and individuals, applications and consulting. Reliance Infocomm has licenses to offer telecom services in 24 circles under the Unified Access license. In addition, it has received the Letter of Intent for
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A Rural Survey to Determine The Potential Of The Reliance Services the J & K circle. This has enabled RIC to offer services across the length and breadth of Indias vast geography through its next generation fibre optic network backbone spanning 60,000 route kms. RIC is currently offering its wireless services in 1,100 towns and cities across India. RIC commercially launched its services in May in the year 2003 and within the first 7 months emerged as Indias largest mobile service operator. As of the end of March 2004, Reliance Infocomm (RIC) had almost 9 million subscribers. Most of this was in the postpaid segment as RIC launched its pre-paid services only in February in the year 2004. Within this period the Reliance India Mobile brand emerged as the most trusted telecom brand in the country. (Source: A.C. Nielson, ORG - MARG). RIC also offered for the first time in India high-speed mobile data services though its R-World mobile portal. This portal leverages the high-speed data capability of the next generation CDMA 1X network. It provides 70 applications such as news, astrology, T.V. guides, and movie clips etc. and 35 games and logs more than 1 billion hits a month. RIC is aggressively expanding the reach of its network in order to reach more subscribers by extending its services to cover an additional 3,800 towns. It is estimated that the mobile market in India will grow to 140 million subscribers by FY 2008. RIC expects to retain market leadership in this segment. The second phase of the Infocomm project will usher a Broadband revolution by providing 100 mbps Ethernet links to its corporate customers. This Infocomm revolution will empower the enterprise by making transactions efficient, functions seamless and new economic opportunities abundant. The
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A Rural Survey to Determine The Potential Of The Reliance Services enterprise broadband service is in the process of being rolled out in 30 towns and would then be extended to cover 200 towns in phases. The services planned include POTS ( Plain Old Telephone Lines ), Leased lines, International Private Leased Circuits, Virtual Private Network, Video Phone, Audio and Video Conferencing, among others. RIC will also launch a consumer convergence revolution by providing high speed Ethernet links to homes. This revolution, called " Netway " , will provide homes with a range of television channels, high-speed telephony, audio conferencing, video conferencing, video on demand, Juke box, time shifted TV, T-commerce, and Surveillance services. All content and interfaces will be enabled to cater to Indias diverse languages. These services would be accessed through a set top box connected to a TV or a PC. The set top box is a versatile access device with an in-built hard disk for storing content of customer's choice. In January 2004, Reliance Infocomm (RIC) acquired 100 per cent of the undersea cable company, FLAG Telecom for US$ 211 million through
Reliance Gateway Net Limited, a wholly owned subsidiary of RIC. This acquisition provides RIC with an international gateway to global markets. The FLAG acquisition also makes RIC the only Indian operator to own an international undersea cable network with a truly global footprint. FLAG Telecom is a leading global telecom company providing an innovative range of products and services to the international carrier community, ASPs and ISPs. It has over 180 customers, which include a number of the world's leading international carriers. FLAG connects 16 of
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A Rural Survey to Determine The Potential Of The Reliance Services the world's top 20 business centers and 75 per cent of the world's population through its 55,000 km fibre optic network. In February 2004, FLAG announced that it would build FALCON, a new high-capacity resilient loop cable system providing multiple landings throughout the Gulf region, with submarine links stretching to Egypt in the west and to Hong Kong in the east.
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About Reliance Infocomm

Reliance Infocomm is the outcome of the late visionary Dhirubhai Ambani's (1932-2002) dream to herald a digital revolution in India by bringing affordable means of information and communication to the doorsteps of India's vast population. "Make the tools of Infocomm available to people at an affordable cost, they will overcome the handicaps of illiteracy and lack of mobility", Dhirubhai Ambani charted out the mission for Reliance Infocomm in late 1999. He saw in the potential of information and communication technology a once-in-a-lifetime opportunity for India to leapfrog over its historical legacy of backwardness and underdevelopment. Working at breakneck speed, from late 1999 to 2002 Reliance Infocomm built the backbone for a digital India 60,000 kilometers of fibre optic backbone, crisscrossing the entire country. The Reliance Infocomm pan-India network was commissioned on December 28, the 70th birth anniversary of
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A Rural Survey to Determine The Potential Of The Reliance Services Dhirubhai. This day also marked his first birth anniversary after his demise July-6, 2002. Reliance Infocomm network is a pan India , high capacity, integrated (wireless and wire line) and convergent (voice, data and video) digital network, designed to offer services that span the entire Infocomm value chain-infrastructure, services for enterprises and individuals, applications and consulting. The network is designed to deliver services that will foster a new way of life for a New India. "We will leverage our strengths in executing complex global-scale projects to make leading edge information and communication services affordable by all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders while enabling millions of India's knowledge workers to deliver their services globally".
VISION
The company keeps a vision to explore its services round the globe"We will leverage our strengths in executing complex global-scale projects to make leading edge information and communication services affordable by all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate
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A Rural Survey to Determine The Potential Of The Reliance Services value for our capabilities beyond Indian borders while enabling millions of India's knowledge workers to deliver their services globally".
BUSINESS
Reliance Infocomm will offer a complete range of telecom services, covering mobile and fixed line telephony including broadband, national and
international long distance services, data services and a wide range of value added services and applications that will enhance productivity of enterprises and
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A Rural Survey to Determine The Potential Of The Reliance Services individuals. Reliance India Mobile, the first of Infocomms initiatives was launched on December 28, 2002, the 70th birthday of the Reliance group founder, Shri. Dhirubhai H. Ambani.
This marks the beginning of Reliance's dream of ushering in a digital revolution in India by becoming a major catalyst in improving quality of life and changing the face of India. It aims to achieve this by putting the power of information and communication in the hands of the people of India at affordable costs. Reliance Infocomm will extend its efforts beyond the traditional value chain to develop and deploy telecom solutions for India's farmers, businesses, hospitals, government and public sector organizations.
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Organizational Structure of Reliance Infocomm Ltd- U.P.Circle
CEO
HR
Finance
Mktg
A/C
Sales
HRC
Collection
Commercial
Kanpur
Agra
Bareilly
Varanasi
Meerut
Dehradun
Finance
Mktg
A/C
Sales
HRC
Coll.
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Reliance Infocomm
Corporate structure:
Reliance Infocomm is the local telecoms service provider unit of diversified conglomerate Reliance Group. The company offers mobile services under the brand Reliance India Mobile.
Financial and operational performances:

Reliance Infocomm is an un-listed company and does not publish financial results. Reliance had 8.7million mobile subscribers at the end of August 2004.
Company strategy:
Reliance is the largest player in the mobile market. The company targets the prepaid mobile market in India, primarily with its CDMA service, which offers both full and (cheaper) limited mobility services to users. The operator is aggressively pricing its prepaid services and in particular 'on net' tariffs, as a means of increasing its market share. In addition to its CDMA operations, the operator also has a small GSM network with around 900,000 subscribers in August 2004. Reliance is investing in expanding its CDMA network nationwide.
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Products and services:

The operator has a CDMA2000 1X network, covering 17 operating circles across India. Reliance offers prepaid and post-paid value added services, international calling cards, as well as MMS and internet access. It also offers limited mobility services over its WLL network. Reliance India Mobile offers a variety of content in the sphere of entertainment and information with attractive and exciting range of services through R world.
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RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
STUDY:The present investigation is an exploratory and a descriptive type of study undertaken to estimate the value added service of various telecom service providers viz. Air-Tel, Hutch, BSNL, TATA Indicom and Reliance India Mobile. The present study identifies the various competitors analysis along with the self-analysis.
TOOLS ADOPTED:
Data Collection
PRIMARY DATA:
The primary data to be selected was based upon the current scheme of the various competitors. I have collected the information through Internet, Telecom Showrooms, customer care stations and users of Reliance, Airtel, Hutch, Tata indicom and BSNL and I have interpreted these details in the tabular and graphical form for the convenience of making it understandable to the common persons.
SECONDARY DATA:
The secondary data was collected by referring to various journals, books and web sites, which was further analyzed systematically to achieve the desired result and bringing out the final data.
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DESIGN OF THE PROJECT
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DESIGN OF THE PROJECT

OBJECTIVE OF THE PROJECT
To determine and analyze the market potential of the reliance prepaid services in the U.P. and Uttranchal rural area. To study the overall scenario currently prevailing in the villages namely the per capita income, purchasing power, occupation, literacy rate etc. To study and determine the competitor position in these villages. To determine the current functioning of the Reliance network in these areas. To plan a profitable and economical strategy for the rural market especially for PCO Setup and RCVs.
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COPE OF THE STUDY

The rural project having following scopes in practical life: The survey will determine the recent functioning of Reliance in rural. The survey also focuses on determining the competitors position in the market. The data collected will also be linked to other projects, which Reliance is currently undergoing namely, highways and railways plans. It will also highlight the current village situation which, their standard of living and areas of interest.
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Literature survey
The Reliance Group founded by Dhirubhai Ambani (1932-2002) is Indias largest business house with total revenue of over Rs. 99,000 crore cash profits of Rs.12500 crore and exports of Rs. 15900 crore. The groups activities span exploration and production of oil and gas refining and marketing, petrochemicals, textiles, financial services and insurance, power, telecom,. And infocomm initiatives. The group exports its products to more than 100 countries the world over. Reliance emerged as Indias most admired business house for the third successive year in a TNS mode survey for 2003.
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A Rural Survey to Determine The Potential Of The Reliance Services Reliance group revenue is equivalent to about 305% of Indias GDP. The group contributes nearly10% of countrys indirect tax revenues and over 6% of Indias exports. Reliance is trusted by an investor family or over 3.1 million-India largest. Reliance industries limited:Ril is Indias largest private sector company on all major financial parameters with a gross turnover of Rs.74, 418 crore cash profit of Rs 9917 crore net profit of Rs 34452 crore and total assets of Rs.71157 crore. RIL emerged as the only Indian company in the list of global companies that creates most values for their shareholders published by financial times based on a global survey and research conducted by price water house coopers in 2003. the company emerged Indias biggest wealth creator in the private sector over a five year period in a study by business today stern stewart in 2004.
RELIANCE INFOCOMM LTD.

Reliance infocomm ltd. A Reliance Group Company is Indias largest private telecom service provider with a subscriber base of over 10 million. Reliance infocomm has established a Pan-India high capacity integrated and convergent digital
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A Rural Survey to Determine The Potential Of The Reliance Services network to offer services spanning the entire infocomm value chain infrastructure services for enterprises and individuals applications and consulting. PAN India network and town coverage highlights of Reliance in a nutt shell. 80000 kms of optic backbone. Wireless network covering over 2400 cities/towns to expand to over 5700 cities and 400000 villages by December. 4300 BTSs across the country to increase to around 8500 by December. Network with superior reliability. All this managed from our state of the art national network operations centre in Mumbai. This was a brief overview about the reliance group. This survey mainly focuses on the current live project undertaken which is Rural Village Survey to analyze the potential market for the company in the Indian villages. The group has a dream to acquaint the villagers of India with the technology which is currently the powerful weapon and necessity tool, mobile technology. The projects aims at covering around 48000 villages in UP and Uttranchal. Reliance Infocomm group is conducting a live rural survey with a main focus on checking Reliance Services and determining the potential of reliance in the rural. The first step in this process was on ground with phase I targeting 41 towns, phase ii targeting 545 towns and phase III with around 400000 villages to be surveyed by the end of 2005. The reliance group has target to provide quality service covering 85% railway tracks and 90% highways of the country.
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A Rural Survey to Determine The Potential Of The Reliance Services Here are 7 cluster altogether functioning namely Lucknow, Kanpur, Varanasi, Agra, Dehradun, Meerut and Bareilly. The first three clusters fall under UP (E) and the last four under UP (W). Each cluster is further divided into sub clusters:1. Lucknow into- Lucknow, Gorakhpur, Sitapur and Shahjahnpur 2. Kanpur into Kanpur and Jhansi 3. Varanasi into Varanasi, Allahabad and Ajamgarh 4. Agra into- Agra, Aligarh and Mathura 5. Bareilly into Bareilly, Moradabad and Haldwani 6. Dehradun into- Dehradun, Haridwar and Saharanpur 7. Meerut into- Meerut, Bijnor and Muzaffarnagar Communication technology is h8ighly depended on distance and obstacles. The survey foundation was laid down to start u with talking account on LDCA at a time. We know that clusters of many SDCAforms a LDCA. The survey starts with Lucknow LDCA which is divided as :1. Lucknow SDCA 2. Malihabad SDCA In lucknow SDCA 7 BTS have been considered, namely, 1. Sarojini Nagar 2. Airport 3. Gosai Ganj 4. PGI 5. Kakori 6. Amethi 7. Barabanki Road
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A Rural Survey to Determine The Potential Of The Reliance Services In Malihabad SDCA 4BTS have been considered, namely 1. Bakshi ka Talab 2. IIM 3. Kursi Road 4. Mahona
SAMPLING PLAN
DATA SOURCES:
Mainly I a research process both Primary and Secondary types of data are used. In this research also we have taken two kinds of data sources, given below: (1) Primary data source: - Questionnaire and Interview (2) Secondary data source: - Web Pages, Companys Journals. Since its a live project considering an intensive survey of villages, questionnaires filled by through and I depth interview session with the villagers is the key source of the information.
DATA COLLECTION INSTRUMENT: The instruments used for data collection is a questionnaire which is been filled by a survey team through a thorough communication and interactive session with the villagers of a particular village. Each questionnaire represents essence information about a village. So, a combination of interview and questionnaire, as a data-collecting instrument is employed. Rural Target: - Villages in the geographical region of Lucknow District. Unit Sampling Element: - An individual single village.
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A Rural Survey to Determine The Potential Of The Reliance Services Pilot sampling size: - 500 villages in Lucknow LDCA. Sampling method: - Non-probability sampling methodology has been used. In a respective SDCA, radiating BTS were identified and then clusters of villages around the BTS were drawn. Hence in total, 11 clusters indicating 11 BTS were circle out. Analysis Strategy: - The analysis of the data should be adequate and authentic to run itys significance. The survey conducted on a sample, cant be generalized. There can be two types of error namely, Non Sampling and Sampling error. Precautions at every step have to be taken to assure fruitful and practical result and inferences. Tools and techniques, which will be used, are: SPSS software to code the open-ended data gathered through the questionnaire; employs comparative summary analysis, crosstabs, etc. Excel tool to be employed for analysis.
PROFILE OF THE RESPONDANTS:Location of the Respondents: - villages of Malhibadand Lucknow Tehsil (SDCA). The list of names of the villages has to be attached in he annexure. Main occupation: - 500 villages targeted in the rural area of Lucknow district with main occupation of faming, business, and agriculture. Age group: - Villagers above the age of 20 years were surveyed.
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LIMITATIONS: The survey, which is been conducted, cannot be generalized to the villages coming under the other states. In the survey the villages within the 20 km range of the BTS have been taken, the remaining villages have been not taken into account. only be considered as estimated information and not a concrete fact. Since the survey is conducted through conversational interview, the data so obtained can The questionnaire filled up is also affected by the survey team member interpretation and understanding, his ability to translate what villager is trying to say. As nothing is constant forever can be regarded relevant for the current period.
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DATA ANALYSIS
DATA ANALYSIS OF THE RURAL SURVEY

What we are targeting
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Villages surveyed in Lucknow LDCA
160 140 124 120 100 No. of Villages 80 144
73
67 49 47
60 40 20 5 0 GOSAIGANJ SAROJINI NAGAR PGIAIRPORT Nam e Of BTS 10 18 9 BARABANKI ROAD MAHONA
TOTAL ILLAGES
CHART 4.1 BAR CHART SHOWING NUMBER OF VILLAGES SURVEYED IN EACH BTS UNDER CONSIDERATION
INFERENCE:
Lucknow LDCA is divided into malihabad and lucknow SDCA , hence in this region there were 11 BTS which wee marked radiating. The number of villages surveyed is shown by the above chart. Bakshi ka Talab takes the lead with maximum number of villages surveyed followed by Gosai Ganj, Kakori, Mahona.
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Size in sq. kms

Table 4.1 Frequency Distribution of the various Village Sizes
SIZE (in sq. km) 1 2 3 4 5 TOTAL FREQUENCY 203 163 61 48 71 546
Size Detail of the Villages Surveyed
250 200 150

No. of Villages
100 50 0 1 2 3 4 5
FREQUENCY
Size in sq. km
CHART 4.2 BAR CHART SHOWING THE DISTRIBUTION OF VILLAGES WITH RESPECT TO SIZE (Sq.Km.)
INFERENCE:
The bar chart shown above indicates that relatively high percentage of villages approx 37.4%fall under the range of 1 sq km followed by 2 sq kmwith 28.5% and then 5 sq km with 13%. Hence, we can say that company should keep in mind the size aspect of villages in mind for any promotional or marketing activity. Size of villages play an
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A Rural Survey to Determine The Potential Of The Reliance Services important role w.r.t. market coverage area, the geographical coverage of a product about to be launched and an idea about the region to be impact.
Average population per village surveyed
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Residing Population of the Villages Surveyed

below 500
19% 1% 5% 7%
500-1000 1000-1500 1500-2000
20%
26%
2000-2500 2500-3000 3000 and above
22%
CHART 4.3 PIE CHART SHOWING THE RESIDING POPULATION/VILLAGE DISTRIBUTION
INFERENCE:
Relatively high percentage of villages (targeted villages) shows a population ranging from 1500-2000, people approx 26% followed by 22% for 2000-2500. Hence approximately 66% of villages fall under the population ranging from 1500-3000 people per village.
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MAIN OCCUPATION
Table 4.2 Frequency Distribution of Occupation Observed in the Villages Surveyed
S.No. 1 2 3 TOTAL Main Occupation Farming / Labour Agriculture Business and Service Frequency 323 89 134 546 %age 59.15751 16.30037 24.54212 100
Main Occupation in Villages Surveyed farming/labou r agriculture

59%
25%
16%
business/serv ice
CHART 4.4 PIE CHART SHOWING THE PERCENTAGE DISTRIBUTION OF OCCUPATIONS PREVAILING IN THE VILLAGES SURVEYED
INFERENCE:
The main occupation of the villagers is observed to be Farming with 59.2%, approximately 16.3% by agriculture. A significant perentage of 24.5% was observed in Business/Service section indicating the percentage of villagers movement to cities for work.
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Literacy level of villages

Literacy Level of Villages Surveyed
4% 17% below 5th std 26% 8th std 10th 19% 34% 12th graduate and above
CHART 4.5 PIE CHART SHOWING THE LITERACY LEVEL OF THE VILLAGES SURVEYED
INFERENCE:
The above distribution is based on an overall educational level of the village. Relatively high section falls under categories which are above the level of doing signature. Hence a high percentage (approx 70%) of villages falls under medium literacy level capable of learning and using the tools of communication like mobiles and telephone.
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LITERAC LEVEL VS POPULATION

Literacy Level Vs Population
No. of villages
140 125 120 99 100 80 69 60 58 42 40 28 22 20 17 6 55 4651 3221 7566 0 3 BELOW 5001000150020002500 &
500 1000 1500 2000 2500 ABOVE
BELOW 5TH STD
8TH STD
10TH STD
12TH STD
GRADUATE &ABOVE
literacy level
CHART 4.6 BAR CHART SHOWING THE DISTRIBUTION OF LITERACY LEVEL COMPARED WITH POPULATION
INFERENCE:
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A Rural Survey to Determine The Potential Of The Reliance Services IN THE LITERAC Pie Chart, relatively high percentage comes under 8th std. (34.1%), then 10th std. ( 19 %). After analyzing it with population parameters we get a clear picture that out of the 34.1% (186/546) 67% (125/186) of the villages fall under population range of 1000-1500. Similarly, for other literacy levels, highest no. of villages are observed in the same population range. Hence, practically out of 546 villages 353 (65%) villages have 1000-1500 people with maximum literacy rates.
Per capita monthly income
Per Capita Monthly Income Of The Villages

138 140 120 120 109 102 100 No. of 80 Villages 60 40 40 29 25.3 22 20 18.7 20 8 7.3 0 1.5 5.2 below 100020003000 500 1500 2500 & above
CH CHART 4.7 BAR CHART SHOWING THE PER CAPITA MONTHLY INCOME OF THE VILLAGERS
frequency percentage
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INFERENCE:
The above chart shows that the per capita monthly income of the villages being surveyed falls majority in the range of Rs.1500 and above. Approximately, 39% of the villages show a income range of Rs. 2500 and above. But a relative percentage of 14% falls under a range of below Rs.1500. the company must kept in mind the above mentioned figures to come up with new schemes in the field of mobile and PCO for a mass appeal.
PER CAPITA INCOME RANGES VS POPULATION
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Per Capita Income Range vs Population
100 80 60
No. of Vilages
90 76 72 71
40 20 25 24 24 21 21 24 13 14 7 7 7 7 7 5 76 6 8 7 6 21 2 002 1 10 1 12 2 0 1 0 0 00 below 5001000150020002500 &

500 1000 1500 2000 2500 above
below 500 500-1000 1000-1500 1500-2000 2000-2500 2500-3000 3000 & above
Income Ranges
CHART 4.8 BAR CHART SHOWING DISTRIBUTION OF PER CAPITA INCOME W.R.T. POPULATION
INFERENCES:
By per capita monthly income pie chart we get an overall %age of villages fallin under various income ranges, i.e. 25.3% villages come under Rs. 1500-2000, 22% of villages come under Rs. 2000-2500 and 20% under Rs. 2500-3000 but through the above chart we can clearly see that in the 25.3% (138/546) villages approx 64.8% villages (90/138) have population range between 1000-1500 people, 20.5% (21/138) have 500-1000 people population. Thus, we can infer that this is the useful %age. Similarly in other income and population groups we can point out such villages. Total of 357 such villages can be observed accounting to 65% potential villages.
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FIXED LINE
Table 4.3 Frequency Distribution of Fixed Line in the Villages Fixed Line Connection Nil 1-10 10-20 20-30 30-40 >40 Total
2% 0%4% 35% 29%
nil 1 to 10 10 to 20 20 to 30 30 to 40
Frequency 21 158 162 195 9 1 546
Fixed Line Connections Available
30%
>40
CHART 4.9 PIE CHART SHOWING THE PERCENTAGE DISTRIBUTION OF FIXED LINE CONNECTIONS AVAILABILITY
INFERENCE:
The above mentioned pie chart indicates that the situation of the villages surveyed is relatively better with respect to availability of fixed lines services approx 96 % of the villages come under the category of villages having fixed line services.
TELECOM OPERATORS DETAIL
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Table 4.4 Telecom Operators Percentage Distribution in the Prepaid Market S.No. 1 2 3 4 5 Operator Reliance BSNL Airtel Hutch Tata Indicom Percentage of Prepaid 52 52 45.4 32.4 20.2
Percentage of Prepaid Market Share

10% 16%
26%
reliance bsnl airtel hutch tata indicom
22%
26%
CHART 4.10 PIE CHART SHOWING PERCENTAGE OF PREPAID MARKET SHARE OF THE VARIOUS TELECOM OPERATORTS
INFERENCE:
Table 4.4 clearly indicates the percentage of villages surveyed getting the various operator services. Approximately 52% of the villages surveyed have Reliance services and with neck to neck is BSNL with 52% of villages having BSNL services The pie chart shown below the table shows entire market share combining all the available operators. Hence, by this conversion the picture gets more clearer and Reliance and BSNL reflects equal market share of 26% followed by Airtel with 22%.
PCO INFORMATION
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A Rural Survey to Determine The Potential Of The Reliance Services TABLE 4.5 Frequency Distribution of Number of PCOs categorized on the basis of Service Provider: NIL Service provider RELIANCE BSNL TATA INDICOM AIRTEL 474 72 353 104 380 1 2 3 AND ABOVE -
NO. OF PCOS 166 27 442 141 25
PCO Distribution in the Villages

500 400 353 442 380 nil 1 166 104 0 reliance 27 0 0 bsnl 141 25 airtel 72 0 0 0 tata indicom 2 3 & above 474
No. of Villages
300 200 100 0
CHART 4.11 BAR CHART SHOWING THE FREQUENCY DISTRIBUTION OF NO. OF PCOS OF VARIOUS SERVICE PROVIDERS IN THE VILLAGES SURVEYED
INFRENCE:
The position of reliance in the field of PCO outlets has been shown by the bar chart 4.9. The distribution of the PCOs has been categorized in five, namely, nil,
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A Rural Survey to Determine The Potential Of The Reliance Services 1, 2, 3, and 4 & above. A clear picture about the PCO present leaders has been shown by the weighted mean table 4.5.1. By the table 4.11 BSNL takes the first place with 1.8 weighted mean, followed by reliance with 1.4 than AIRTEL with 1.3.
NETWORK INFORMATION
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A Rural Survey to Determine The Potential Of The Reliance Services Table 4.6 Quality Coverage for Various Service Provider Service provider Reliance BSNL Airtel Hutch Tata Indicom 40.5 7.7 5.1 21.6 41.3 44.1 50.7 72.7 52.7 45.7 15.4 41.6 22.1 25.6 13 Poor Average Good Total villages providing service 546 546 523 200 173
INFERENCE:
Network information of various service providers has been highlighted in the table 4.6. but here a small variation was seen. There were many villages a here the service of some operators are not available hence in such a case the percentage of quality was accompanied by no. of villages having the services.
RELIANCE PCO AND RELIANCE NETWORK QUALITY ANALYSIS

A Rural Survey to Determine The Potential Of The Reliance Services Table 4.7 Showing Frequency Distribution of Reliance PCOs w.r.t. Reliance Network Network Reliance PCOs 0PCO 81 198 86 15 380 69.59707 1PCO 31 77 25 8 141 25.82418 2PCO 6 13 6 0 25 4.578755 Total
Poor Average Good Nil Total %
118 288 117 23 546 100
Reliance PCO and Network Quality Distribution

200 150 No. of 100 Villages 50 0 81 31 6 77 13
AVERAGE
198 0 PCO 86 25
GOOD
1 PCO 2 PCO 6 15 8 0
NIL
POOR
CHART 4.12 BAR CHART SHOWING FREQUENCY DISTRIBUTION OF NO. OF RELIANCE PCOs
INFERENCE:
Out of 546 villages surveyed 380 villages dont have reliance PCOs. Remaining 166 villages have reliance PCOs out of which 129 villages have average and good network coverage that is approximately 25% of the villages can be regarded as the potential villages.
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An Analysis of Villages with Airtel PCOs keeping in Consideration the Reliance Network Quality in the Same Villages
Table 4.8 Frequency Distribution of no. of Airtel PCOs CONSIDERING RELIANCE NETWORK
RELAINCE NETWORK 0 PCO 84 179 73 17 353
AIRTEL PCO s
TOTAL 2 PCO 3 16 6 2 27
POOR AVERAGE GOOD NIL TOTAL
1 PCO 31 93 38 4 166
118 288 117 23 546
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Distribution of Airtel PCOs under Reliance quality of Coverage 180 160 140 120 No. of Villages 100 80 60 40 20 0 3 POOR 31 16 4 38 6 2 GOOD 17 4 2 NIL 84 93 73 0 PCO 1 PCO 2 PCO 3-D Column 4 179
AVERAGE
Reliance Quality of Coverage
CHART 4.13 BAR CHART SHOWING FREQUENCY DISTRIBUTION OF NO. OF AIRTEL PCOs
INFERENCE : Villages wherethe netwok of Reliance is average and Good have approx 109 (93+160 and 44(38+6) PCOs. Comparing it with the no. f reliance PCOs is Rliance network of average quality is 90(77+13) and of good is 31(25+6). Reliance Network Quality PCOs Average + Good 90 109 No.of Reliance PCOs No. of Airtel
Reliance Network compared with Airtel Network

Table 4.9 RELIANCE NETWORK compared with AIRTEL NETWORK
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A Rural Survey to Determine The Potential Of The Reliance Services POOR 43 36.4406 8 19.4570 1 7.87545 8 122 42.3611 1 55.2036 2 22.3443 2 47 40.1709 4 21.2669 7 8.60805 9 9 39.1304 3 4.07239 8 1.64835 2 221 40.4761 9 100 40.4761 9 AVERAGE GOOD 58 12 49.15254 24.06639 10.62271 117 40.625 48.54772 21.42857 57 48.71795 23.6514 10.43956 9 39.13043 3.73444 1.648352 241 44.13919 100 44.13919 10.16949 24.4898 2.197802 28 9.722222 57.14286 5.128205 8 6.837607 16.32653 1.465201 1 4.347826 NIL 5 4.23728 8 14.2857 1 0.91575 1 21 7.29166 7 60 3.84615 4 5 4.27350 4 14.2857 1 0.91575 1 4 17.3913
RELIANCE NETWORK POOR
COUNT
118 100 21.61172 21.61172 288 100 52.74725 52.74725 117 100 21.42857 21.42857 23 100 4.212454 4.212454 546 100 100 100
TOTAL
%WITHIN NETWORK %WITHIN NETWORK %AGE OF TOTAL AVERAGE COUNT %WITHIN NETWORK %WITHIN NETWORK %AGE OF TOTAL GOOD COUNT %WITHIN NETWORK %WITHIN NETWORK %AGE OF TOTAL NIL COUNT %WITHIN NETWORK %WITHIN NETWORK %AGE OF TOTAL COUNT %WITHIN NETWORK %WITHIN NETWORK %AGE OF TOTAL
2.O40816 11.4285 7 0.18315 0.73260 1 49 35 8.974359 6.41025 6 100 100 8.974359 6.41025 6
INFERENCE:
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A Rural Survey to Determine The Potential Of The Reliance Services Comparing Reliance and Airtel network in terms of quality of coverage we observe the correct position of reliance and airtel in the rural. Given ahead is a comparative analysis taking two-two parameters of coverage together. Mainly , average and good also poor and nil.
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RELIANCE NETWORK
No. of Villages =28 %age of Villages with Reliance AVERAGE Network = 9% %age of Villages with Airtel Network = 57 % No. of Villages =117 %age of Villages with Reliance Network = 41% %age of Villages with Airtel Network = 49 %
No. of Villages = 8
No. of Villages = 57 %age of Villages with Reliance Network = 49% %age of Villages with Airtel Network = 24%
GOOD
%age of Villages with Reliance Network = 6% %age of Villages with Airtel Network =16%
GOOD AIRTEL NETWORK From the above comparision we can point out few facts
AVERAGE
Villages where network of Reliance is good and that of airtel is average %age of villages are more under Reliance (49%) then Airtel (24%).
Villages where Reliance and Airtel network are good %age oif villages are more under Airtel. These are the areas which the company should look in.
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RELIANCE NETWORK
No. of Villages =47 %age of Villages with Reliance No. of Villages = 8 %age of Villages with Reliance Network = 7% %age of Villages with Airtel Network = 16 %
GOOD
Network = 40% %age of Villages with Airtel Network = 21 %
No. of Villages = 43
No. of Villages = 12 %age of Villages with Reliance Network = 10.2% %age of Villages with Airtel Network = 25%
POOR
%age of Villages with Reliance Network = 36% %age of Villages with Airtel Network =17.5%
POOR
GOOD AIRTEL NETWORK
From above comparision we can point out few facts : Villages where Airtel Network is poor and Reliance Network is good %age of villages with Reliance is 40% compared to Airtel with 21%.
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CDMA-V1
100 80 count 60 40 20 0
below 65 65 to 75 75 to 85 86 & above
466 471 474 481 482 486 487 491 497 556 586
cdma
CHART 4.14 BAR CHART CDMA-V1 DISTRIBUTION FOR VARIOUS BTS
CDMA-V2
90 80 70 60 count 50 40 30 20 10 0
466 471 474 481 482 486 487 491 below 65 65 to 75 75 to 85 86 & above 497 556 586
cdma
3-D Column 12 3-D Column CHART 4.15 BAR CHART CDMA-V2 DISTRIBUTION FOR VARIOUS BTS 13
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Table 4.8 Frequency Distribution of No. of Villages in Particular db Range
DB RANGE BELOW 65 65 TO 75 75 TO 85 86 & ABOVE TOTAL CDMA-V 1 5 56 160 325 546
NO. OF VILLAGES CDMA-V 2 4 60 168 314 546 CDMA-V 3 4 52 170 320 546 CDMA-V 4 5 51 167 323 546
No. of villages under various db range

350 300 250 200 No of Villages 150 100 50 0 325 323 BELOW 65 65 T0 75 75 TO 85 86 & ABOVE
314
320
168 5660 5 CDMA-V1 60 4 CDMA-V2
170 52 4 CDMA-V3
167 51 5 CDMA-V4
CHART 4.16 BAR CHART SHOWING NO. OF VILLAGES UNDER 4 DB RANGE AT 4 DIFFERENT VILLAGW LOCATIONS
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INFERENCE:
Signal Strength of various BTS have been highlighted in charts 4.18.1 4.18.2 4.18.3 4.18.4, CDMA-V1, CDMA-V2, CDMA-V3, CDMA-V4, are the four readings taken in a same village at four different locations the bar chart reflects that in a particular db range how many BTS are coming and which BTS shows the least villages under the desired db range. The final analysis of the surveyed is based on three main aspects, namely, the number of villages which fall under the desired b range, secondly the villages having retail outlets and thirdly, the villages with PCOs. Based on these, these villages are identified and are regarded to have potential for market expansion.
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Table 4.9 Summary Table of Potential Villages:S.No. NAME OF BTS NAME OF VILLAGES RETAILERS SERVICE AVAILABL E 1 2 Barabanki Road Amethi Andhpur dev,Bijnour Sirauna, Sawasa Khera, 3 4 5 IIM Kursi Road Sarojini Nagar Bajgaheya Katauli, Malaha Rasoolpur Sahat Mohammadpur Pipersand, Chakoli, Behta, Khurram Nagar, Muti Yes Yes Yes Yes Yes Yes No No No Yes No Yes No No PROVIDED BY RELIANCE Good Good Average Average Good Average Average Average Average Average Average Good Average Average RELIANCE PCO AVAILABLE No Yes No No No No No Yes Yes No No Yes No No
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The list of potential villages for other BTSs in Lucknow LDCA has also been listed out.
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A Rural Survey to Determine The Potential Of The Reliance Services BTS NAME OF VILLAGES Dudhara Marappa Malookpur Jamkhnava Bhagaha Garha Sadat nagar Kamal Pur Lodhora MAHONA Ikdaria Kala Karaundi Kishanpur Hanumantpur Gulalpur Parsahia Madhavpur Lodhauli Gohna Khurd Bhat Gaon Manpur Raja Belawa Bahadurganj TOTAL 21
BTS
NAME OF VILLAGES Mohaddinpur Shivdhara Barauna Anavra Amausi Hindu Khera Behat Lal Khera Ginden Khera Dand Nagar Sunhera Bijnor Rahinabad Gaura Baranli Khalilabad Nijampur Guswal Kala Bakkas Pareta Madar Maukala Purseni Inderjeet Khera Duniya Harikans Gohri Sonee Kazehra Deomau Ahmamau Masttemau Hariharpur Sarsawan Ardonamau Barauli Khalilabad Dahiyar 33
PGI
TOTAL
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Potential Villages listed under the Desired db Range

1) db 2) 3) Name of BTS Barabanki Road Gosai Ganj Amethi IIM PGI Kakori Sarojini Nagar Kursi road Bakshi ka Talab Mahona A 7 26 1 0 20 12 1 0 44 18 B 11 86 5 5 26 35 22 6 75 24 C 0 12 4 0 1 26 26 3 25 25 Greater than +81 db and less than or equal to +95 db Greater than or equal to +96 db and less than -95 db. TOTAL 18 123 11 5 47 73 49 9 144 67 Greater than or equal to -80 db and less than or equal to +80
Other aspects for first db range: a) Having or not having PCOs b) Population above 1500 c) Per capita income more than 1000 & above d) Network coverage above average.
Other aspects for second db range:
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A Rural Survey to Determine The Potential Of The Reliance Services a) Having or not having PCOs b) Population above 1000 c) Per capita income more than 1500 & above d) Network coverage above average.
Under first db range 76 villages have came out to be highly potential oriented and under second db range 103 villages have proven well.
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SYNOPSIS
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SYOPSIS
(Survey Details)
A vision to survey 6,00,000 villages by the end of 2006 , a mission to provide Reliance services at 85% railway tracks and 90% highways and a core objective to achieve customer saisfaction,the survey can be clubbed up in few lines. The survey mainly focuses on the current live project undertaken which is Rural Village Survey to analyze the potential market for the company in the Indian villages. The group has a dream to acquaint the villagers of India with the technology which is currently the powerful weapon and necessity tool, mobile technology. The project aims at covering around 48,000 villages in U.P. and Uttranchal. Reliance Infocomm group is conducting a live rural survey (phase iii) with a main focus on checking Reliance Services and determining the potential of the Reliance in the rural. The first step in this process was on ground with phase I : Targeting 41 town, Phase II targeting 545 towns and phase III (Rural, Railways, Highways) with around 6,00,000 villages to be surveyed by the end of the year 2006. the entire U.P. and Uttranchal is divided into seven clusters, each cluster further divided into sub clusters. This report
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A Rural Survey to Determine The Potential Of The Reliance Services is focusing on the Lucknow district (sub cluster) under the Lucknow main cluster. The Lucknow district (LDCA)has two SDCA, namely Malihabad SDCAand Lucknow SDCA. How the survey started up, what were the pre planning activities undertaken etc, during the survey and also after the survey was done what major further actions were taken etc, all major areas have been briefly covered below. The survey can be looked at three aspects:
(1) Pre-Survey: A list of villages through a standardized map was plotted which account approximately 490 mapped villages in Lucknow LDCA. To begin the survey a starting point has to be marked first so that taking each above mentioned BTS as center a circle of 13.5 cm was drawn. Hence all the villages under Lucknow SDCA and malihabad SDCA came under a respective BTS. This was done mainly to observe and study the signal strength, feasible range and network functioning of the respective BTS in the villages. BTS towers are positioned in the rural and now there signal strength, network functioning, market potential, in these villages in the key motive. We had an idea about number of villages to be surveyed; hence keeping in mind the number team members, a group of two persons was made.
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A Rural Survey to Determine The Potential Of The Reliance Services Each day target was kept to be 20 villages per day by a team. Pre checking of the handsets was done. Bundles of questionnaires were made with respective BTS names mentioned. The survey team was briefed about the questionnaire, signal reading aspects and reporting criteria. Photocopies of maps, other stationary items and village list were also placed in for the survey. Information about the respective BTS to be visited was updated through technical department. An excel data entry format was created.
(2) During survey: Tracking out his survey team through telephones was the prime aspect. Any queries, issues, or problems faced by them were dealt with immediately. Path guidance and routing problems were also solved. At office end, data entry was the key role with gathering information about the areas under survey. Highlighting the villages which showed potential perspective was drawn out.
(3) Post Survey: The teams reported in the evening with filled questionnaires. These questionnaires were collected, properly placed in a plastic folder, mentioning the BTS, team went, number of questionnaires.
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A Rural Survey to Determine The Potential Of The Reliance Services The questionnaire submitted by the team was then mapped by the marker on th original survey map to get a picture idea about the number of villages surveyed and the remaining villages to be surveyed, The team problems were resolved and any critical information which they observed were asked. Team filled the reimbursement forms, which was cross checked, signed (by the project head) and then forwarded to the commercial department. New teams were formed, new places were allotted and reloading of the survey team with questionnaires, list, map, etc was done. A summary detail is shown below giving the critical information about the survey: Total no. of Villages Total no. of Days - 546 villages
- 12 days
Total no. of Members Involved 14 summer trainees.
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SURVEYED SCHEDULE:S.No. 1 2 3 4 5 6 7 87 9 10 11 12 13 DATE OF VISIT 21/05/05 23/05/05 24/05/05 25/05/05 26/05/05 27/05/05 28/05/05 29/05/05 30/05/05 31/05/05 01/06/05 02/06/05 03/06/05 No. OF TEAMS WENT 2 2 2 2 Briefing session 5 4 1 3 5 6 5 4 No. OF VILLAGES SURVEYED 25 28 29 31 79 66 19 55 81 82 32 19
Total expenses occurred: - Rs. 15,000(including team reimbursement,

stationary etc.) Hence an expense incurred per village was calculated to be Rs.27.45.
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SUMMARY OF FINDINGS
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SUMMARY OF FINDINGS / ANALYSIS

The summary of rural survey conducted by Reliance Infocomm Ltd. Can be listed down in conjunction with the data analysis presented in chapter 5. The rural survey has been simultaneously taken up by the companys competitors like Tata Indicom but the impact on Reliance was positive. The functioning and responses from the respondents were authentic leading to a better view of the rural scenario. The findings are listed below: The company on an average has surveyed 40 villages per day with team strength of 14 members with an average of Rs.27.45 per village. The company is targeting on a rural market which has on an average a size of 1 sq. km. And a population density of 1500 to 3000 people per village. (Chart 4.11 and chart 4.12) Main occupation of the villages surveyed was found to be farming and with an average per capita income of Rs.1500-3000. The literacy level in the villages surveyed was founded to be relatively high with 74% villages showing above 8th std. Education level. The purchasing power of the villages was through the indicator of average two wheelers, TV sets, and monthly income. A relatively high percentage of villages (56%) have more than 10 two wheelers on an average indicator a high purchasing potential
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A Rural Survey to Determine The Potential Of The Reliance Services A relatively high percentage of villages do not have transport four wheelers indicating few aspects of purchasing costly goods. A relatively high percentage is observed in average no. of passenger four wheelers (52%). This clearly indicates that why the percentage of transport four wheelers is less. The share is taken by passenger wheelers demand and usage in the rural. Relatively small percentage of villages (34%) does not have electricity connections, remaining villages have TV sets ranging from 10, 20, 30, and above showing the percentage of villages which can be reached out through advertisements. Relatively small percentage (7.3%) of villages are not in the area of newspaper circulation remaining villages have circulation of newspapers like Rastriya Sahara, Dainik Jagran, Amar Ujala etc which will the tools for the promotion activities for the company. The percentage of the factories in the villages is relatively very low (14%) which clearly reflects that company can not approach a cluster of customers to sell its handsets or telephones. Relatively high percentages of villages (95%) have electricity connections which removes the only drawback in mobile services. The company can go ahead with its expansion I the rural market as the state of electricity availability is comparatively good. 96% of the villages surveyed have fixed connections with only 4% having no fixed lines services.
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A Rural Survey to Determine The Potential Of The Reliance Services In the area of prepaid services, Reliance has neck to neck competition with BSNL. Looking at its different perspective, heres a public Ltd. Company in competition with a Pvt. Ltd. Which shows strong position of the company? I case of PCO services BSNL has a lead but the next position is taken up by the Reliance Infocomm with a relatively low margin. An exceptional case of the company came into light through the survey was the quality of coverage of various Service Providers. By the data analysis data on the data collected, it was revealed that Reliance got the highest inequality of coverage followed by BSNL with a minute difference. Finally the signal strength analysis for the villages surveyed reveals that 59% of the villages come under the undesirable db range which indicates areas of improvement for the company. Despite of only 41% villages coming under the desired range for Reliance Services are increasing day by day. Hence, based on the above analysis a list of 125 villages with high potential to establish PCO and come up with new RCV schemes suitable for the rural have been prepared.
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SWOT ANALYSIS
SWOT ANALYSIS AND SUGGESTIONS

STRENGTH, weakness, opportunities, threats (SWOT) are four tools for an individual or group or organization to grow, improve and polish its skills. SWOT analysis for the rural survey conducted by the Reliance Infocomm Ltd. Has been
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A Rural Survey to Determine The Potential Of The Reliance Services highlighted below which covers all the certainty of the project being associated with the live project of the company the following points were seen as the : -
STRENGTH:1) A strong brand name with high degree of financial support which is the backbone of the company. 2) Brand leaders in bringing latest technology for the common man. 3) An innovator pre problem seeker and risk taking capabilities. 4) Systematic planned and quick actions taken up lead to quick reactions by the company ultimately providing a competitive edge to the Reliance. 5) A dedicated technical, marketing and survey team with extra features of research and development support. 6) Sincere honest and energetic summer trainees team which have to prove themselves in the corporate world. 7) Reliance association with the rural and making mode of communication in reach of the common man.
WEAKNESS:-
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A Rural Survey to Determine The Potential Of The Reliance Services 1) The data collected cannot be considered as100% accurate but it is only an estimated figures gathered by the villagers. 2) The analysis so done cannot be regarded as the final as change is the only constant thing which happens.
OPPORTUNITIES:
1) A huge rural untapped market. 2) Mobile is no more a status symbol but a necessity for the rural too which opens door for Reliance. 3) Govt. teaming up with the company to set up PCOs and to facilitate rural with telecom services. 4) High PCO demand rising in the rural especially for Reliance Set.
THREATS:1) Neck to neck competition with BSNL with respect to tariffs and policies 2) Threats from growing competitors like hutch and airtel in the prepaid sector. 3) New entrants in the market, tata indicom, idea is an area of concern.
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SUGGESTIONS
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SUGGESTIONS
Reliance services including mobiles and landline services are in the stage of growth and expansion Reliance has always been a market explorer by coming up with new schemes and sales promotion in the market for other to follow. The survey has also been taken up by its competitors and here are some suggestions with respect to the survey for the future improvement: To perform a detail study of the rural areas to be surveyed in advance. These will not only give a present idea about the market targeted but also save time. As been associated with the project, I suggest a close ended questionnaire to be used for the survey, I have attached a sample of such questionnaire in the annexure. The company should take effective and immediate action against the fraud firms and groups which are diluting the brand name of Reliance by collecting money for providing some services which are never given. A team of employees must be made which will accompany the survey team which will facilitate high degree of proof of authenticity.
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A Rural Survey to Determine The Potential Of The Reliance Services The questionnaire must incorporate few more indicators of villages preferences, awareness and viewpoint about the reliance services. An awareness campaign about the company, its logo and how anti social elements are misusing it must be taken up. A separate rural team should be made which will handle all the complaints and requests of the villagers. Many villagers approach for PCO setup queries and request, such future customers returned unnoticed may slowly lead to shiofti9ng of companies future prospects in the hands of the competitors. The monitoring of the BTS / Repeator signal should be done at a regular basis. The villager are not aware of the repeaster or the BTS been down and hence conclude that Rliance Services are not up to the marked. But reality is, these stations needs repair and proper timely inspections . The entire survey depends upon who the survey team interacts and interprets what a villager is trying to convey. Hence , before going to the field the team itself should be made clear about he obje4ctives and motives of the survey , how to translate technical questions so that even a layman can understand. The survey will hold more importance if the data so collected is analysed in the direction fruitful for the company and reflects the comparative position of the brand in the market too.
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CONCLUSION
CONCLUSION
The practicality of being associated with a live project was revealed by this survey. Reliance Infocomm has always been an innovator in the field of customer services. The company has a keen interest in the development and enhancement of rural in India. The company focuses in providing quality service to all the areas of our country and covering the rural can be regarded as the stepping stone on this path. The
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A Rural Survey to Determine The Potential Of The Reliance Services Lucknow LDCA survey which has become a benchmark with respect to performance and expenses has drawn the following conclusions :Reliance services have tremendous amount of potential and demand in U.P.and Uttranchal. The name speaks for itself and the villagers associate themselves with the brand name. Reliance services have tight competition with BSNL followed by Airtel hutch andtata indicom. Reliance has also been able to achieve 1:1 ratio in terms of PCOs establishment in 6the villages surveyed. Reliance quality of coverage is good but the technical aspects of BTS functioning face average monitoring. Reliance finds itself second in place after BSNL in telecom field with marginal difference. Signal strength of the BTS is the main area of improvement which is deviating from the desired level. The various promotional activities been conducted by the reliance through Hindi advertisements is an effective tool. The growing demand in the rural for reliance PCOs indicates the prospects of new customers for the company. These customers are at the wide spread areas of lucknow district with monthly income ranging between 1000-2500, population between 1000-2000 and 50% of villages with relatively purchasing power in range of 1000-2000. Finally I conclude that reliance has built up a brand name which needs to be maintained through continuous feedback improvement, and proactive actions. The company has already sensed the rural market potential and now it should focus on coming up with schemes and PCO installations plans to give the rural what they want from reliance
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REFERENCES
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REFERENCES
WebPages http://www.domainb.com/companies/companies_r/reliance_infocomm/20040827_prepaid_cards.h tml http://www.rel;ianceinfo.com/infocomm/html/aboutus_milestones.html http://www.relianceinfo.com/infocomm/html/aboutus_reliance group.html http://www.domainb.com/companies/companies_r/reliance_infocomm/20021227_digital_life.htm l http://www.ciat.cgiar.org/agroempresas/pdf/CIAT_Agro_Enterprise_Stratweg y_paper.pdf http://www.india infoline.com/bisc/mmru.html http://www.india infoline.com/fmcg/feat/ruma.html http://www.domainb.com/companies/companies_r/reliance_infocomm/20050125_targets.html
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ANNEXURE
LUCKNOW LDCA MALIHABAD SDCA

I. BTS : BAKSHI KA TALAB
1) ROODAHI 2) RAMPUR DEVARI 3) DEAVRI KALA 4) MAHIPAT PUR
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A Rural Survey to Determine The Potential Of The Reliance Services 5) BHAVANI PUR 6) BIKAMAR PUR 7) HARDAUR PUR 8) PARBAT PUR 9) RAJAPUR 10) SULTAN PUR 11) BHADUR PUR 12) RAIPUR RAJA 13) SHAH PUR RAJA 14) KATWARA 15) SHIVPUR 16) SINGHMAU 17) BRAGADKALA 18) MANDAULI 19) PALPUR 20) RAMPU BEHRA 21) BEHARKARAUNDA 22) MADARIPUR 23) SARHAMAU 24) RAJAPUR INDAURA 25) BIKAMAU KHURD 26) KAMLABAD BARHAULI 27) UMAR BHARI 28) SARAI GANJOR
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A Rural Survey to Determine The Potential Of The Reliance Services 29) SHARAGPUR 30) ARAIA 31) MUBARAKPUR 32) SADHUPUR 33) CHAKARGANJGIRI 34) TARHIA 35) BANAUR 36) SINGHPUR 37) PAHARPUR 38) BARGADIMAGATH 39) CHANDACODER 40) DURJANPUR 41) ASTI 42) NAGAYMAU KALA+KHURD 43) MANPUR BANA 44) RAJPUR 45) SINVA 46) MANPUR LALA 47) GORAVAMAU 48) MISRIPUR 49) DIGURPUR 50) MOHAMMADPUR SARAIA 51) ONAVA 52) NARHARPUR
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A Rural Survey to Determine The Potential Of The Reliance Services 53) RAIPUR 54) MUTTIKKKIPUR 55) KASMANDIKHURD 56) MIRZAPUR 57) MUHHADINPUR 58) PASCHIM GAON 59) SAIDA PUR 60) BHOULI 61) RAITHA 62) MUNSHIKHERA 63) POORABGAON 64) KHATYA 65) KAMLABAD KAMLAPUR 66) SAIPUR 67) DHATINDAR 68) PALHRI 69) FARUKKHABAD 70) SARORA 71) GHOLA 72) TILASWA 73) ATARIA 74) GUDAMBA 75) USRANA 76) SESRAVAN
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A Rural Survey to Determine The Potential Of The Reliance Services 77) KAMLAPUR SIRSA 78) PRITHIVI PUR 79) DIGOI 80) TIKARI 81) DEVARI RAKHERA 82) BIBIPUR 83) PRITHIVI NAGAR 84) DERAVA 85) DAULAT PUR 86) TARAN PUR 87) HEMI 88) ARJUN PUR 89) CHAK BANKAR 90) BHASENA 91) BALSINGPUR 92) CHAKPRITHIVIPUR 93) KALYAN PUR 94) KISHAN PUR 95) MUHONA 96) BARAKHEMPUR 97) MAVAI KALA 98) DHANAURI 99) KHANKARI 100) BHESI
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A Rural Survey to Determine The Potential Of The Reliance Services 101) FATEHPUR KHAMRAI 102) ATRAURA 103) BHARSAR 104) UNAI 105) DARIPUR 106) SARSAVA 107) MALHIPUR 108) PARSUAN 109) KALAVA NHANAURA 110) SHIVKHAR 111) MAJHERIA 112) AHMEDPUR KHERA 113) AKBARPUR 114) ALDAMPUR 115) SARAI USARNA 116) BANGAON 117) KAMALPUR KAYASTHA 118) MANJNI NIKROJPUR
II BTS: MAHONA
1) KARAUNDI 2) TIKRI KALA 3) BAHRANA 4) BADIA
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A Rural Survey to Determine The Potential Of The Reliance Services 5) IKDARIA KALA 6) KAMAL PUR LODHORA 7) SADAT NAGAR 8) GARHA 9) BHAGHOHA 10) JAMKHANVA 11) MALOOKPUR 12) GURAHI 13) MARAPPA 14) MADHOPUR 15) DUDHVA 16) KARIMNAGAR 17) KIUHAN PUR 18) HANUMANT PUR 19) GULAL PUR 20) KARSANDA 21) SARNAVA 22) KANAUARA 23) UMRIYA 24) BAJPUR GAYURA 25) KHAJURI 26) PARASHIA 27) ASHNAHA 28) HIMMATPUR
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A Rural Survey to Determine The Potential Of The Reliance Services 29) KHUMRAVA 30) BHIKHARIPUR 31) MUSPIPARI 32) MANPUR RAJA 33) BAHRGAON 34) SHIVARI 35) GOHANA KHURD 36) CHANGUA 37) LODHAULI 38) SHAHPUR NAJOL
III BTS: IIM

1) BAHELIA 2) GUKHAURA 3) MALAHA 4) KATAULI 5) JOMAL NAGAR
IV BTS: KURSI ROAD

1) PARA 2) RAJAULI 3) KAPSAI 4) RASOOL PUR SADAT 5) MOHAMMAD PUR 6) GOALIA
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A Rural Survey to Determine The Potential Of The Reliance Services 7) BIBYA PUIR 8) KHAWAJA PUR 9) GYONTI PURVA
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LUCKNOW LDCA LUCKNOW SDCA

I BTS SAROJINI NAGAR
1) PIPERSAND 2) LOHNA 3) AMAVAN 4) CHAKOLI 5) BEHTA 6) KHURRAM NAGAR 7) MAVAI PADHIYAHA 8) GARHI CHUNYOTI 9) ANDHPUR DEV 10) AORAVA 11) ANORA 12) BHAT GUAON 13) BHADOI 14) BARKATBAD JHANGIRABAD 15) PALHANDA 16) HARDOYALAL NAGAR 17) MAUNDA 18) PYAREPUR 19) KALIYA KHERA
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A Rural Survey to Determine The Potential Of The Reliance Services 20) AMOUSI 21) AMDA KHERA 22) KUSHAL GANJ 23) SAROSA BHAROA 24) DIGHIYA 25) MIRAPUR PINHUT 26) RASOOLPUR TAKERIA 27) RATIOLI 28) BIJNO 29) MUTI 30) KHARARVARA 31) PAHARPUR 32) NAYPUR 33) CHANDRAVAL 34) NOORPUR 35) KURONI 36) NEEVA 37) BHANHARI SIKANDARPUR 38) KALLI PASCHIM 39) SHAHPUR MANJHGAVA 40) SARIYA 41) KHUTOLU 42) PORVAR PASCHIM 43) ALINAGAR KHURD
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II BTS AIRPORT
1) SALEMPUR PAVORA 2) NARONA 3) GVALPUR 4) FATEHGANJ
III BTS GOSAI GANJ

1) SEMANA PUR 2) SUREYAMAU 3) MAURAPUR 4) ALIYAMAU 5) FARIDPUR 6) AMETHI 7) JHANGHEERPUR 8) SALLIHAMAU 9) LAKHPERA 10) DHAURAHRA 11) KAZEE KHERA 12) CHANGANPUR 13) GOSAI GANJ 14) GHUSKAR 15) RASOOLPUR TIKUIYAMAU 16) GAURYAKALA 17) MALANKI
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A Rural Survey to Determine The Potential Of The Reliance Services 18) MUHARI KHURD 19) SUNAI KAKORA 20) NAHURAKALA 21) SILWAR 22) RAKEEBABAD 23) MADAR MAU KHURD 24) CHAUHRYA 25) SETHAULI KHURD 26) GANGA RAM 27) CHAND SAYAYA 28) GUHARU KHURD 29) BAJOOPUR 30) KASINPUR 31) SETHAULI KALA 32) KARSANDA 33) BADHAMAU 34) BADHAULI 35) JABHANDI 36) DAKKHAUBARA 37) BALIYA KHERA 38) BHARUA KHERA 39) MAHURA KALA 40) PANCHSARA
IV BTS PGI
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A Rural Survey to Determine The Potential Of The Reliance Services 1) KALLI POORAB 2) SHIVADHARA 3) DLWANA 4) POORANPUR 5) MOHHADENPUR 6) DAUDNAGAR 7) RAKEEBABAD 8) SARTHUA 9) SEWAI 10) BARUNA 11) NIJAMPUR 12) GUSWAL KALA 13) MADAR MAU KHERA 14) ANAVARA 15) HINDU KHERA 16) LALAKHERA 17) GINDNKHERA 18) GOPAL KHERA 19) SUNHERA 20) DAND NAGAR 21) GORI 22) RAHINABAD 23) KHULAULI 24) ATRAULI
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A Rural Survey to Determine The Potential Of The Reliance Services 25) DEHWA 26) BHOOSANDA 27) MASTTEMAU 28) AHMAMAU 29) YUSUF NAGAR 30) PEREHTA 31) DUHIYAR 32) INDERJEET KHERA 33) MAU 34) PARVAR POORAB 35) PURENI 36) HARTARN GHARI 37) HASNAPUR KHEVALI 38) MALAKH 39) BARAULI KJHALILABAD V BTS: KAKORI 1. 2. 3. 4. 5. 6. 7. 8. SALEM PUR MUZAFFARPUR NARONA PALIYA ADPUR MAHRI JALIYA MAU BITHONA CHILORI
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A Rural Survey to Determine The Potential Of The Reliance Services 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. KARGHAN HARDOIYA LAL NAGAR KUSHMORA LALNAGAR IMAM BAGH KUSMI AJMAT NAGAR BIGHAU GAHALWARA DONA SARAI ALIPUR MAHATVA SHIVRI KARIMBAD KAJI KHERA PURANIA PANKHERA TYEJ KRISHAN KHERA GADDIN KERA BARAGAON MUBARAK PUR FATEH GANJ GURRAL PUR KUSHK GANJ
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A Rural Survey to Determine The Potential Of The Reliance Services 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. LAKARIA KHERA CHAKPARERSA DASDOHI DAULI KHERA IBRAHIM GANJ BHAROA BEHRU SHAHPUR BASRELA MUHADDINPUR ADAMPUR INDKAR SAROSA KUSHAL GANJ MOURAN SAUTHA JETHA RAMPUR DASHARI
51. SIKOURI 52. 53. 54. 55. 56. AMETHIA MAHIPAT MAU CHAKDON PUR SIGRA MAU KAKRABAD
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A Rural Survey to Determine The Potential Of The Reliance Services 57. 58. 59. 60. 61. 62. 63. 64. 65. BHALIA AKTORA MADARPUR SARAI MAHIB REVARI KHATIN AGERA BHATTU JAMALPUR SAKARA BELWA
VI BTS: AMETHI 1. SALEMPUR 2. ADAMPUR NAUBASTA 3. BAHRAULI 4. BIJGAHEYA 5. SAWAS KHERA 6. BHABI MAU 7. SIRAUNA 8. GURUSARA 9. SELHU MAU 10. ACHALI KHERA 11. ADAMPUR METAULI 12. HARDOEYA VII BTS: BARABANKI ROAD 1. SEMRA
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A Rural Survey to Determine The Potential Of The Reliance Services 2. TERA KHAS 3. UTTARDHONA 4. SARAI SEIKH 5. NARENDI 6. KHARGA PUR 7. JUGOR 8. NIJAM PUR MALHOR 9. BHARWARA 10. SHAHPUR 11. NAUBASTA KALA 12. DHAWA 13. PAPANA MAU 14. GANESH PUR 15. RAHMAN PUR 16. ANORA KAKLA 17. MAKDOOMPUR
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TITLE SURVEY FORM FOR VILLAGES (U.P. & UTTRANCHAL)

S.NO. _________FROM___________________TO_____________________ NAME OF VILLAGE/TOWN:______________________________________ KM FROM STARTING LOCATON:_________________________________ BLOCK:________________________________________________________ TEHSIL:________________________________________________________ DISTRICT:______________________________________________________ DATE OF VISIT_____________DATE OF REPORT SUBMISSION_____________________________________________________ SIGNAL STRENGTH (IN DB)________________________________________
WAY OF LIFE
A Rural Survey to Determine The Potential Of The Reliance Services O .BELOW 55 ABOVE 90 O BETWEEN 55-75 O BETWEEN 75-90 O
GENERAL INFORMATION
1) RESIDING POPULATON OF VILLAGE / TOWN O BELOW 500 O 2000-2500 O 500-1000 O 1000-1500 O 1500-2000
O 2500AND ABOVE
2) NO. OF VILLAGES IN APPROX 10 KM RADIUS: O BELOW 10 O 50 AND ABOVE 3) MAIN OCCUPATION: O AGRICULTURE AND FARMING O LABOUR O ANY OTHER O BUSINESS O SERVICE O 10-20 O 20-30 O 30-40 O 40-50
4) LITERACY RATE IN TOWN O BELOW 5TH O STD 8TH STD O 10TH STD O 12TH STD
O GRADUATE AND ABOVE 5) ESTIMATED PER CAPITA PER MONTH INCOME(IN RS.): O BELOW 500 O 2000-2500 O 500-1000 O 2500-3000 O 1000-1500 O 1500-2000
O 3000AND ABOVE
6) SIZE OF TOWN IN SQ KM: O BELOW 1 O 1-2 O 2-3 O 3-4 O 4-5 O 5 &ABOVE
7) FACTORIES /ONDUSTRIES AVAILABLE IN TOWN:
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A Rural Survey to Determine The Potential Of The Reliance Services O NIL O1 O2 O3 O 3AND ABOVE
8) AVERAGE NO. OF TWO WHEELERS: O LESS THAN 10 ABOVE 9) AVERAGE NO. OF TRANSPORT FOUR WHELERS O LESS THAN 10 ABOVE 10) AVERAGE NO. OF PASSENGER FOUR WHELERS O NIL O1 O2 O3 O 3AND ABOVE O 10-20 O 20-30 O 30-40 O 40 AND O 10-20 O 20-30 O 30-40 O 40 AND
11) AVERAGE NO. OF T.V. SETS IN THE TOWN O NIL O 60-70 O BELOW 10 O 10-30 O 30-40 O 40-50 O 50-60
O 70 AND ABOVE
12) NO. OF ELECTRICITY CONNECTIONS AVAILABLE: O NIL O 60-70 O BELOW 10 O 10-30 O 30-40 O 40-50 O 50-60
O 70 AND ABOVE
13) SUBSCRIBER BASE: FIXED: OPERATORS NAME BSNL RELIANCE AIRTEL TATA INDICOM NIL 1-10 10-20 20-30 30-40 >40
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14) IS TELECOM OPERATOR PRESENT? IF YES: S.NO. 1 2 3 4 5 OPERATOR RELIANCE BSNL AIRTEL TATA INDICOM HUTCH YES NO
15) INFORMATION ABOUT THE RETAILERS: S .NO. FRO HANDSETS FRO RCV TOTAL NO.
16) NETWORK INFORMATION: SERVICE PROVIDER RELIANCE BSNL AIRTEL HUTCH TATA INDICOM 17) PCOS IN TOWN SERVICE PORVIDER RELIANCE BSNL AIRTEL HUTCH NO. OF PCOS POOR AVERAGE GOOD
WAY OF LIFE
A Rural Survey to Determine The Potential Of The Reliance Services TATA INDICOM 18) IMPORTANT EVENTS IN THE TOWN IN THE COMING 12 MONTHS (MELA, HAUT, EXIBITION ETC, THE TOP ONES) EVENT NAME PERIOD (FROM-UP TO) NO. OF PEOPLE VISIT
19) PLEASE SPECIFY THE NAME OF NEWSAPAPER CIRCULATING IN THE CITY: NAME OF NEWSPAPER RASHTRIYA SAHARA HINDUSTAN DAINIK JAGRAN AAJ JAN SATTA AMAR UJALA ANY OYHER 20) NAME OF IMPORTANT / INFLUENTIAL PERSONS WITH THEIR PROFILES (OPINION LEADERS, EXAMPLE ENCLOSED) (DM, MPO, MLA, CORPORATOR, DOCTOR, BUSINESSMAN ETC.) SR . NO. 1 2 NAME DESCRIPTION OF SOCIAL STATUS YES NO
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A Rural Survey to Determine The Potential Of The Reliance Services 21)ANY OTHER CRITICAL INFORMATION _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ __________________
BIBLIOGRAPHY
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BIBLIOGRAPHY
BOOKS 1. 2. 3. 4. 5. Marketing management Marketing management ( Case Studies ) Marketing Research ( Text, Application & Case Studies ) Marketing Research Marketing Management G.C. Beri Namakumari Ramanuj Majumdar AUTHORS Philips Kotler Macmillan
Ramaswami
WAY OF LIFE
6.
Marketing Research
Boyd, Westfall &
Stasch
WAY OF LIFE

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A Rural Survey to Determine The Potential Of The Reliance Services

SUBMITTED BY JITENDRA KUMAR

A Rural Survey to Determine The Potential Of The Reliance Services

RELIANCE INFOCOMM A NEW

A Rural Survey to Determine The Potential Of The Reliance Services

RELIANCE INFOCOMM A NEW

RELIANCE INFOCOMM A NEW

RELIANCE INFOCOMM A NEW

A Rural Survey to Determine The Potential Of The Reliance Services

RELIANCE INFOCOMM A NEW

A Rural Survey to Determine The Potential Of The Reliance Services

RELIANCE INFOCOMM A NEW

A Rural Survey to Determine The Potential Of The Reliance Services

GENERAL INTRODUCTION TO THE SUBJECT

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A Rural Survey to Determine The Potential Of The Reliance Services

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GLOBAL TRENDS AND LOCAL RURAL DEVLOPMENT:

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A Rural Survey to Determine The Potential Of The Reliance Services

INTRODUCTION TO SPECIFIC AREA OF STUDY

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INTRODUCTION OF DYNAMIC RE-CONFIGURATION PROCESSING (DRP)

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This survey has two main objectives:

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A Rural Survey to Determine The Potential Of The Reliance Services

Reliance Infocomm Targets 20 million users by 2007

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A Rural Survey to Determine The Potential Of The Reliance Services

2.5/3 G Wireless Network:

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CGF (Charging Gateway Function ):

Radio network controller:

VLR (Visitor Location Register ) :

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SGSN (Serving GPRS Support Node):

DLC (Digital Loop Carrier):

STP (Signal Transfer Point):

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A Rural Survey to Determine The Potential Of The Reliance Services

SCP (Service Control Point):

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Wave Length Division Multiplexing:

A Rural Survey to Determine The Potential Of The Reliance Services

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RELIANCE CAPITAL LTD.

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RELIANCE MUTUAL FUND

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A Rural Survey to Determine The Potential Of The Reliance Services

RELIANCE INFOCOMM A NEW

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A Rural Survey to Determine The Potential Of The Reliance Services

RELIANCE TELECOM LTD.

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A Rural Survey to Determine The Potential Of The Reliance Services

RELIANCE GENERAL INSURANCE COMPANY

RELIANCE INFOCOMM A NEW