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Submitted by: Alistina Shrestha Bimesh Man Pati Neetika Verma Prashant Bajracharya Susmriti Shrestha
Chapter 1
Khaja.com
1.1Background
The word Khaja translates to lunch. It is a trade formed by a unique and incredible network of people with the complex task of delivering homemade lunches each day from suburban homes to downtown offices in the Kathmandu valley all within a period of approximately 1 hour. This concept will use rural workers for the delivery of the Tiffin. The Nepalese
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1.2 Introduction
Nepali Khaja is a totally new idea for Nepali culture because generally we, Nepali people dont prefer carrying our lunch boxes to offices. The customers of Nepal can order their lunch online. The customers just need to register themselves on the website www.khaja.com the registration is completely free of cost. The menu will be available and they can order according to their preferences with just a click of their mouse. It helps customers to save time. Some of the objectives of our project are:
To deliver hygienic and quality food in their own offices. To find customers and business partners initially in the Kathmandu Valley and later we are planning to go nationwide as well. To save time of the business people. To obtain customer feedback about our products and project To use it to advertise various product
Chapter 2
Qualitytiffin.com
Qualitytiffin .com is one of the website which provides the similar services as ours. This website welcomes the customer with login page. This provides services within Mumbai.
Yummiesolutions.com
This website is also similar to the services we provide. Yummie Solutions delivers premium box lunches. It aims to provide home cooked, fresh, healthy and nutritious Indian food delivery. Taking into consideration the time constraints of the office goers and the students in this city, Yummie Solutions attempts to make life a little easier for them by providing delicious nutritious meals at reasonable prices. In our cooking we only use fresh vegetables and seasonal spices to create delicious simple recipes with great flavors to fit into your hectic lives and your ideals of being healthy.
These were the websites included for the research. Since India is most famous for its dabbawala tiffin services so we included these website in our study. The purpose of the analysis of the above mentioned website is as follows: Historical roots Supply chain Economic analysis
Chapter 3
SWOT ANALYSIS
SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps people to focus on key issues. 1. Strengths
A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Our strength is as follows: In Nepal there is no online Tiffin delivery for office goers As most of the people today are employed in various sectors. They often complain for nice food in their office surrounding. The concept will help the office goers to save time and maintain health with healthy food. Big strength is that the food will be delivered to the desk. Since the concept is new we have the first mover advantage.
2. Weaknesses Since the concept is new in Nepal we have no existing competitor to learn from. The cost of delivery may be high The market may not seem favorable due to the first time business.
3. Opportunities The external environmental analysis may reveal certain new opportunities. The office goers population is increasing day by day. People want right product as soon as possible due to busy schedule. 21st century people want health conscious products, since foods effect on health is inevitable.
4. Threats Since the business is online, the copying of the business idea could be done overnight. The opening of various restaurants nearby colleges and offices are increasing day by day.
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Chapter 4
Business Methodology
In this section we discuss the operation process of the business we have proposed.
Customer log in to our website, if he is an existing user then he is facilitated by khaja.com service directly and if not then he must register to log in on the site. After logging in he can order the food from the menu provided. Once the order is made, the order is transferred to the cook. The customer can also locate the way from which the delivery of his Tiffin will be done and can estimate the delivery time accordingly. The customers need to pay on the monthly basis an amount of Rs. 3000 for veg food and Rs. 4000 for non- veg food. The item in the menu will be limited, but the degree of spice and additional supplement will be optional. Our brick strategy will focus on college students. The guardians would register with a paper application form with valid identification of the student. The monthly fee would be charged as follows :
Grocery shop
4.2 Suppliers
Our suppliers would be mainly Tarkari bazaar of Kalimati. The available seasonal vegetable would be supplied a day before. The whole sale price would be maintained. Our secondary suppliers would be as follows: Baneshor tarkari bazaar I kalu meat shop Sankata groceries
4.3
Operation procedure
Once the customer will browse on the website. It will lead to the registration page as shown below.
Registration Form
User ID:
Register
Reset
As soon as the customer fills up the forms the password will be send to their email account. With that password you can log in to the Khaja.com and place the order and make payment Online .The webpage is given as follows.
Forgot Password
Username
Help
Password
If you do not know the password, please click the 'Forgot Password' link.
i-order
Welcome to Khajaonline.com
i-Supplier Khajaonline This package will help you to carry out our business on internet. Please select the system from the menu on left side, and log-in with your user name and password.
For Application Errors, the work is in process. Please ensure that you do Log off by pressing button and not by Closing the browser. Also ensure that You use Latest Internet Explorer Version 6.0 . Also try deleting cookies if multiple people are using one PC. If you Still have errors on Page -
Please contact respective persons as per business process. On confirmation from them IT
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would resolve the issue. e.g. Food order : Mr Rahul Bhat, Feedback : Mr Dilip Shrestha
Order Form:
Name & No: Time & Address: Food Type: Non-Veg Ve | g Bank Name Payment: ATM Card No: Pin No:
Register Reset
Veg
Select item
Cost
Non Veg
Select item
Cost
Once the order is placed the order is taken by the operator who then transmits the order to the Cook . After the preparation of the lunch It will be delivered on the time and address mentioned by the customer.
The Basic outline of Khaja.com : Flowchart Presentation
Request Payment
Chapter 5
Business model and standards
5.1 Business model
It is an important for any organization to generate profit. Different factors are involved in achieving this. One important factor is deciding upon the business model to be used which helps in providing the framework for the operation of the organization. Our business model will be based on business to consumer (b2c) framework. Profit generation is the main aim of any profit making organization. So to generate the revenue a business model will be needed this will provide the framework for the operation of the business. Our business model will be based on the b2c framework.
End
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B2C TRANSACTION Our business will directly serve the final consumers of the goods. So our b2c model will be equipped with b2c transactions. Khaja.com will deliver the food directly to the consumers. i. e. The office goers and the college students. How B2C transaction of customers works
Makes payment
Chapter 6
Required equipments and estimated expenses and revenue
Our business is a small and newly established business within the Kathmandu valley situated in kamaladi. As kamaladi consist of many banks and financial institutions with majority of the office goers concentrated in this location. Office layout and equipments Fully equipped kitchen Computer with latest technology
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High bandwidth internet service Computer table-2 Office table-1 Chairs-4 Telephone Printer-1 Bike-5for delivery purpose
Chapter 7
Hardware Requirements Server/PCs
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O/S tuning including but not limited to Disk checking/File management/reloading of pre loaded/ordered software/updation of software Any other check/service that will make equipment work smoothly and as per system uptime on regular basis.
Server specification: Windows Server 2003 64 bit R2 Dual Quad Core Xeon 2.26 Ghz (16 cores) 12 GB RAM 100TB Bandwidth 1000 MBPS uplink Client specification: Intel core 2 duo CPU @ 2.00GHz RAM: 2GB Hard disk: 250 GB System: 64 bit operating System Network Card
Generator : the generator would be purchased from engineering marketing ltd. Software Requirements General Software Items - To supply, install, test, configure, demonstrate the general software items having following categories: Operating System : windows 7 operating system. Database :Sql server Application tools / Application servers Design tools Web servers Antivirus Software Other utility software etc.
The main focal point of inbound logistic is the management of the inventory to meet the demand of the customers. Since khaja.com is online selling of tiffin to registered, prepaid customers the forecasting of demand could be easily done by quantifying the number of registered customers. So the demand would be managed by the no. of registered customers. For the management of demand the wholesaler i.e the supplier would be informed a day prior to the operation. We would maintain a JIT (just in time) inventory system. The inventory would be delivered by the supplier few hours before the actual manufacturing process in our khaja.com. The following would be the suppliers for khaja.com kalimati tarkari bazar baneshwor tarkari bazaar I kalu meat shop
These wholesalers would be informed about the demand a day before. The supplier would then supply the quoted items 10 am in the morning. Every day the same inbound process would be repeated with inventory on hand for 2 to 3 hours. The basic outline of the SCM (supply chain management) of khaja.com would appear as follow:
Tarkari bazar Khaja.com Delivery channel Customer
Grocery shop
2. Internal Processing: Once the supplier supplies the items, these are now ready for the processing. Since khaja.com concentrates on lunch timing, the whole order is estimated to be between 1pm3pm. Kamaladi has been chosen as the central order receiving center. The order thus would be processed according to the delivery location. The diagram below represents the actual processing of the order. The internal operation has been decentralized in baneshwor, newroad, chabhil, patan and kamaladi being the central office once the order is placed by the customer, the central order receiving center i.e kamaladi will forward the order via telephone according to the delivery location. Now the whole process of preparing the lunch, delivering and receiving the payment will be done by the branches.
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3. Outbound Logistics: This section will deal with the delivery of the lunch. The delivery would be done on bicycle. The delivery boys would be hired and the payment to the delivery boy would be on the no. of delivery basis. Delivery rate is charged as Rs 50 per delivery and the delivery would be done from all the branches in the same basis and same rate. Following are the estimated area coverage for the branches. Newroad : Thahiti,Nayabazar,Teku,Tripureshwar,Kalimati,Kalanki Kamaladi :Bagbazar,Putalisadak,Kamalpokhari,Durbarmarg Chabhil: Sinamangal,Old Baneshwor,Jorpati Baneshwor: Tinkune, Koteshwor,Thimi, Bhaktapur Patan: Kumaripati, Lagankhel, Gwarko ,ekantakunna
Baneshwor
Newroad
Patan
Chabhil
Cost Benefit Analysis: Media Plan of Khaja.com for one month Size Rate
h 16
No of times
Net Amount
60 60 30 30 60
1 1 1 1 1
Estimated rent expenditure: Newroad Baneshwor Chabhil Patan Total 30000 15000 10000 8000 63000
Estimated grocery costs: Rice Lentil Other grocery items Total Estimated vegetables and meat cost: Vegetables Meat Total 75000 150000 225000 75000 60000 20000 155000
Estimated Delivery Cost: No of delivery boy: 10 Monthly Salary: 6000 Total delivery cost: 60,000
Revenue per month: Estimated no of customer= 200 Non-Vegetarian customers= 125 Vegetarian customers= 75 Total Revenue per day: 125x150 +75x100=26,250 Total Revenue per month: 7,87,500 Capital: 20,000 each 20,000x5 =100,000 Estimated Profit: 787500-( 143956.84+63000+155000+225000+60000+40000+20000) :787500-706956.84 :80,543.16
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