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  • Market Research Report: Bottled Water Market in India 2013

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    Netscribes, Inc.
    88 просмотров28 страниц
    For the complete report, get in touch with us at : info@netscribes.com Abstract : Netscribes’ latest market research report titled Bottled Water Market in India 2013 covers a wide spectrum of concerns with regard to the bottled water industry and identifies several factors impacting the sale of bottled water in India. The shortage of safe drinking water around the world, especially in the third world countries, has opened up new avenues of opportunity for the bottled water industry. Bottled water is drinking water that has been treated to make it clean and packaged in plastic or glass bottles meant for sale. Bottled water industry caters to one of the most thriving markets within the country. Right from the year 1995, the bottled water industry has witnessed healthy growth in terms of the number of licensed units and market size. The consumption of smaller bottled water units of 500 ml capacity has increased by around 140% perceptibly. The 20-liter bulk water jars have found phenomenal acceptance in households and at workplaces. Due to the growing market size, one can expect a substantial increase in employment opportunities within the bottled water segment in the near future. The bottled water industry is also witnessing rapid global market growth owing to rising health concerns of the ever-increasing population. India is a country that has witnessed one of the fastest rates of growth in Asia, at more than 20% per annum. Identification of product innovation opportunities by key players has also led to a surge in demand for bottled water. The extensive use of advanced technology in water purification methods is yet another move of strategic importance. The report also identifies a few pain points in the industry that include spurious product differentiation and low rural penetration. The Bureau of Indian Standards has formulated the following standards which provide quality norms for packaged water – IS 14543:2004 Packaged drinking water (other than natural mineral water) (First Revision) and IS 13428: 2005 Packaged natural mineral water (Second Revision). Table of Contents : Slide 1: Executive Summary Macro Economic Indicators Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Oct – Nov 2012 – Feb – Mar 2013) Slide 3: Gross Fiscal Deficit: Monthly (Sep 2011 – Feb 2012), Exchange Rate: Monthly (Nov 2012 – Apr 2013) Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Bottled Water Scenario – Global Slide 6: Bottled Water Scenario – India Slide 7: Water Purification Methods Slide 8: Types of Bottled Water Slide 9: Manufacturing Process of Bottled Water Market Overview Slide 10: Bottled Water Market – Overview (2012, 2013e, 2014e, 2015e, 2016e, 2017e) Slide 11: Market Segments (July 2013) Slide 12: Market Consolidation Slide 13: Regional Demand Sha

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    For the complete report, get in touch with us at : info@netscribes.com Abstract : Netscribes’ latest market research report titled Bottled Water Market in India 2013 covers a wide spectrum of concerns with regard to the bottled water industry and identifies several factors impacting the sale of bottled water in India. The shortage of safe drinking water around the world, especially in the third world countries, has opened up new avenues of opportunity for the bottled water industry. Bottled water is drinking water that has been treated to make it clean and packaged in plastic or glass bottles meant for sale. Bottled water industry caters to one of the most thriving markets within the country. Right from the year 1995, the bottled water industry has witnessed healthy growth in terms of the number of licensed units and market size. The consumption of smaller bottled water units of 500 ml capacity has increased by around 140% perceptibly. The 20-liter bulk water jars have found phenomenal acceptance in households and at workplaces. Due to the growing market size, one can expect a substantial increase in employment opportunities within the bottled water segment in the near future. The bottled water industry is also witnessing rapid global market growth owing to rising health concerns of the ever-increasing population. India is a country that has witnessed one of the fastest rates of growth in Asia, at more than 20% per annum. Identification of product innovation opportunities by key players has also led to a surge in demand for bottled water. The extensive use of advanced technology in water purification methods is yet another move of strategic importance. The report also identifies a few pain points in the industry that include spurious product differentiation and low rural penetration. The Bureau of Indian Standards has formulated the following standards which provide quality norms for packaged water – IS 14543:2004 Packaged drinking water (other than natural mineral water) (First Revision) and IS 13428: 2005 Packaged natural mineral water (Second Revision). Table of Contents : Slide 1: Executive Summary Macro Economic Indicators Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Oct – Nov 2012 – Feb – Mar 2013) Slide 3: Gross Fiscal Deficit: Monthly (Sep 2011 – Feb 2012), Exchange Rate: Monthly (Nov 2012 – Apr 2013) Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Bottled Water Scenario – Global Slide 6: Bottled Water Scenario – India Slide 7: Water Purification Methods Slide 8: Types of Bottled Water Slide 9: Manufacturing Process of Bottled Water Market Overview Slide 10: Bottled Water Market – Overview (2012, 2013e, 2014e, 2015e, 2016e, 2017e) Slide 11: Market Segments (July 2013) Slide 12: Market Consolidation Slide 13: Regional Demand Sha

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    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    88 просмотров28 страниц

    Market Research Report: Bottled Water Market in India 2013

    Загружено:

    Netscribes, Inc.
    For the complete report, get in touch with us at : info@netscribes.com Abstract : Netscribes’ latest market research report titled Bottled Water Market in India 2013 covers a wide spectrum of concerns with regard to the bottled water industry and identifies several factors impacting the sale of bottled water in India. The shortage of safe drinking water around the world, especially in the third world countries, has opened up new avenues of opportunity for the bottled water industry. Bottled water is drinking water that has been treated to make it clean and packaged in plastic or glass bottles meant for sale. Bottled water industry caters to one of the most thriving markets within the country. Right from the year 1995, the bottled water industry has witnessed healthy growth in terms of the number of licensed units and market size. The consumption of smaller bottled water units of 500 ml capacity has increased by around 140% perceptibly. The 20-liter bulk water jars have found phenomenal acceptance in households and at workplaces. Due to the growing market size, one can expect a substantial increase in employment opportunities within the bottled water segment in the near future. The bottled water industry is also witnessing rapid global market growth owing to rising health concerns of the ever-increasing population. India is a country that has witnessed one of the fastest rates of growth in Asia, at more than 20% per annum. Identification of product innovation opportunities by key players has also led to a surge in demand for bottled water. The extensive use of advanced technology in water purification methods is yet another move of strategic importance. The report also identifies a few pain points in the industry that include spurious product differentiation and low rural penetration. The Bureau of Indian Standards has formulated the following standards which provide quality norms for packaged water – IS 14543:2004 Packaged drinking water (other than natural mineral water) (First Revision) and IS 13428: 2005 Packaged natural mineral water (Second Revision). Table of Contents : Slide 1: Executive Summary Macro Economic Indicators Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Oct – Nov 2012 – Feb – Mar 2013) Slide 3: Gross Fiscal Deficit: Monthly (Sep 2011 – Feb 2012), Exchange Rate: Monthly (Nov 2012 – Apr 2013) Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Bottled Water Scenario – Global Slide 6: Bottled Water Scenario – India Slide 7: Water Purification Methods Slide 8: Types of Bottled Water Slide 9: Manufacturing Process of Bottled Water Market Overview Slide 10: Bottled Water Market – Overview (2012, 2013e, 2014e, 2015e, 2016e, 2017e) Slide 11: Market Segments (July 2013) Slide 12: Market Consolidation Slide 13: Regional Demand Sha

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    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
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    из 28

    Bottled Water Market India

    September 2013

    Executive Summary
    Market

    SAMPLE
    Challenges
    Spurious brands have flooded the bottled water market Low penetration in rural markets Possible threat from litigation and public campaigns Brand and category differentiation Increasing use of water purifiers New entrants from other sectors results in an increase in the number of brands Wide range of packaging formats to target a diverse group of consumers Bottled water brands are trying to capture market share abroad Key Players

    Bottled water industry is one of the growing sectors in India that has attracted a number of players Growing health consciousness among consumers and changing life styles have made bottled water an essential part of the monthly household expenditure list of Indian consumers

    Drivers

    Drivers & Challenges

    Growth in urbanization and population Increasing level of health awareness Bottled water is a rapidly growing and competitive market segment Rise in income and consumption Influx of foreign tourists Water shortage Flavored drinking water is a top end innovation within the bottled water segment in India Brand building to give momentum to brand differentiation by consumers Institutions continue to be an important channel to reach out to the core masses

    Trends

    Competitive Landscape

    Company A Company D

    Company B Company E

    Company C Company F

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    Macro Economic Indicators Introduction Market Overview Distribution Channel Export & Import Drivers & Challenges Government Regulations Key Trends Competitive Landscape Recent Developments Strategic Insights Appendix
    BOTTLED WATER MARKET IN INDIA 2013.PPT

    Economic Indicators (2/3)


    Gross Fiscal Deficit: Monthly
    INR bn

    SAMPLE
    x5 x3 x6 x4 Month-Month-Month--

    x2 x1 Month-Month-Month--

    Exchange Rate: Monthly


    USD/INR y1 y2 y3 y4

    y5

    y6

    Month 20--

    Month 20--

    Month 20--

    Month 20--

    Month 20--

    Month 20-4

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    Bottled water is one of the fastest growing industrial sectors in India that has caught the attention of marketers
    Bottled Water Market Overview
    Point 1 Point 2 Point 3 Point 4

    SAMPLE
    Bottled Water Market Size & Growth
    INR bn X x4 x1 x2 x3 x5 x6

    20--

    20--e

    20--e

    20--e

    20--e

    20--e

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    After successfully capturing urban markets, the players are now keen to establish a foothold in rural India
    Market Segmentation Structure wise(20--) Market Segmentation Region wise(20--)

    x2%

    X1 X2

    y2%

    Y1 Y2

    x1%

    y1%

    Point 1 Point 2 Point 3

    SAMPLE
    BOTTLED WATER MARKET IN INDIA 2013.PPT

    Key players are inevitably present in all the major segments of the bottled water market in India
    Market Consolidation
    Segments Segment 1 Segment 2 Segment 3 Brand Coverage Brand Coverage 1 Brand Coverage 2 Brand Coverage 3 Price Range Price Range 1 Price Range 2 Price Range 3 Observation

    Bottled Water Market Segmentation (20--)


    A B C y% z%

    SAMPLE
    Point 1 Point 2

    x%

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    Exports Value and Volume Terms (1/2)


    Commodity Wise Exports: Value
    INR mn X x1 x2 x3 20-20-20-20-x4

    Point 1 Point 2 Point 3

    Commodity Wise Exports: Volume


    000 ltr y1 y2 y3 20-20-20-20-Y

    SAMPLE
    y4

    Point 1 Point 2 Point 3

    Note: HS code A Mineral Water

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    Exports Value and Volume Terms (2/2)


    20-- 20-a7% a5% a6% a4% a3% A1 B1 a1% C1 D1 E1 F1 a2% G1 b1%

    Exports: Country Wise Segmentation (Value)

    20-- 20-b2% b3% b6% b4% b7% b5% A2 B2 C2 D2 E2 F2 G2

    20-- 20-c6% c7% c4% c5% c3% c1% c2% A3 B3 C3 D3 E3 F3 G3


    Note: HS code A Mineral Water

    Exports: Country Wise Segmentation (Volume)


    d7% d4% d2% d3% d5% d6%

    20-- 20-A4 B4 C4 D4 E4 F4 d1% G4

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    Drivers & Challenges

    SAMPLE
    Drivers
    Growth in urbanization and population Increasing level of health awareness Bottled water is a rapidly growing and competitive market segment Rise in income and consumption Influx of foreign tourists Water shortage

    Challenges
    Spurious brands have flooded the bottled water market Low penetration in rural markets Possible threat from litigation and public campaigns Brand and category differentiation Increasing use of water purifiers

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    10

    Urban population shows greater inclination towards purchase of bottled water


    Growth in urbanization and population
    Finding 1 Finding 2 Finding 3

    Impact

    SAMPLE
    Growing Population & Urbanization
    Urban Population. z1 y1% z2 y2% Rural Population z3 y3% z4 y4%

    bn

    Observation
    x2% x3% x4%

    x1%

    20--

    20--

    20--e

    20--e 11

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    Increasing use of water purifiers and their low costs have created a threat to the sale of packaged drinking water
    Increasing use of water purifiers
    Finding 1 Finding 2 Finding 3 Finding 4

    Impact

    SAMPLE
    Water Purifiers Growth (Volume)
    mn units X x5 x4 y1 y2 x3 Y y3 y4 y5 x2

    Water Purifiers Growth (Value)


    INR bn

    x1

    20--

    20--

    20--e

    20--e

    20--e

    20--

    20--

    20--e

    20--e

    20--e 12

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    Key trends

    Flavored drinking water is a top end innovation within the bottled water segment in India Brand building to give momentum to brand differentiation by consumers Institutions continue to be an important channel to reach out to the core masses New entrants from other sectors results in an increase in the number of brands Wide range of packaging formats to target a diverse group of consumers

    SAMPLE

    Trends `

    Bottled water brands are trying to capture market share abroad


    BOTTLED WATER MARKET IN INDIA 2013.PPT

    13

    Flavored bottled drinking water is an important value addition to satisfy growing needs of consumers
    Flavored drinking water is a top end innovation within the bottled water segment in India

    Finding 1 Finding 2 Finding 3


    Finding 1 Finding 2 Finding 3

    Brand 1 Major competitors Brand 2 Brand 3 Brand 4

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    14

    Porters Five Forces Analysis

    SAMPLE
    Impact low Impact High Impact High

    Threat of New Entrants Description Impact Medium to high

    Bargaining Power of Suppliers Description

    Competitive Rivalry Description

    Bargaining Power of Buyers Description

    Impact High Threat of Substitutes Description

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    15

    Public : Domestic Company Company A (1/5)


    Company Information
    India Head Office Tel No. Website Year of Incorporation

    Offices and Centres India

    Address 1 +xx-yy-zzzzzzzz www.xxx.com 19-Mumbai India Head Office

    Products and Services


    Category Product Product 1 Products/Services

    Key People
    Name Designation CEO Managing Director

    SAMPLE

    Person 1 Person 2

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    16

    Public : Domestic Company Company A (2/5)


    Financial Snapshot
    INR mn
    300 200 100 0

    Key Ratios
    Net Profit/Loss INR mn y4 50 y3 0 -50 x4 x3 -100 -150 20-20--

    SAMPLE
    Particulars
    y-o-y change (20-----) 20-20-20-20--

    Total Income

    Profitability Ratios
    Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets
    Improved Decline -

    x1 y1 20--

    x2245.3 y2 20--

    Financial Summary
    The company incurred a net profit of INR x4 mn in FY 20--, as compared to net Loss x3 of INR mn in FY 20 The company reported total income of INR y4 mn in FY 20--, registering an increase of x% over FY 20- The company earned an operating margin of z1% in FY 20--, an increase of z2 percentage points over FY 20- The company reported a current ratio of r1 in FY 20-- as compared to a current ratio of r2 in FY 20--

    Cost Ratios
    Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)

    Liquidity Ratios
    Current Ratio Cash Ratio

    Leverage Ratios
    Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio

    Key Financial Performance Indicators


    Indicators
    Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (INR) PE Ratio (Abs)

    Value (--/--/20--)

    Efficiency Ratios
    Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover

    f1 f2 f3 f4

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    17

    Public : Domestic Company Company A (3/5)


    Key Business Segments
    Mineral Water

    Key Geographic Segments


    India

    x1%

    xx

    x2%

    yy

    20--

    20--

    Business Highlights (1/2)


    Description News

    Overview

    Company Description

    SAMPLE
    18

    Note: HACCP Hazard analysis and critical control points; BIS Bureau of Indian Standards; ISI Indian Standards Institute

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    Public : Domestic Company Company A (4/5)


    Business Highlights
    Description Details

    Overview

    Company Description

    Bottled Water

    Bottled Water Description

    SAMPLE
    BOTTLED WATER MARKET IN INDIA 2013.PPT

    19

    Public : Domestic Company Company A (5/5)

    SAMPLE
    S O W T

    Strength 1 Strength 2 Strength 3 Strength 4

    Weakness 1 Weakness 2 Weakness 3

    Opportunity 1 Opportunity 2 Opportunity 3

    Threat 1 Threat 2 Threat 3 Threat 4 Threat 5

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    20

    Competitive Benchmarking (1/3)

    Key Ratios of 3 Major Companies Operational Basis (FY 20--) (1/3)


    % Operating Margin x1 x2 Net Margin

    SAMPLE
    x3 y3 Company C

    y1

    y2 Company B

    Company A

    Point 1 Point 2

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    21

    Private : Domestic Company Company B (1/5)


    Company Information
    India Head Office Tel No. Website Year of Incorporation Address 1 +xx-yy-zzzzzzzz www.yyy.com 19-Mumbai Head Office

    Offices and Centres India

    Products and Services


    Category Product 1 Product 2 Product 3 Product 4 Products/Services

    Key People
    Name Person 1 Person 2 Person 3 Director Director Designation Chairman and Managing Director

    Products

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    22

    Private : Domestic Company Company B (2/5)


    Shareholders of the Company as on --/--/20-Name A B C Total No. of Shares held -

    Ownership Structure
    Directors or relatives of directors x1% x2% x3%

    SAMPLE
    BOTTLED WATER MARKET IN INDIA 2013.PPT

    20--

    20--

    20--

    Ownership structure corresponds to Date of AGM: --/--/20--, --/--/20-- and --/--/20--

    23

    Private: Domestic Company Company B (3/5)


    Financial Snapshot
    Total Income INR mn Total Income Profit / Loss x1 y1 y2 x2 Profit INR mn

    Key Ratios

    SAMPLE
    Particulars y-o-y change (20-----)
    -

    20--

    20-Improved

    20--

    20--

    Profitability Ratios
    Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets

    Cost Ratios 20-20--

    Financial Summary
    Company incurred a net profit of INR x2 mn in FY 20--, as compared to net profit of INR x1 mn in FY 20- It reported total Income of INR y2 mn in FY 20--, registering an increase of y% over FY 20- It earned an operating margin of z1% in FY 20--, an increase of z percentage points over FY 20- The company reported debt to equity ratio of r1% in FY 20--, an increase of r% over FY 20--

    Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)

    Liquidity Ratios
    Current Ratio Cash Ratio

    Leverage Ratios
    Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio

    Efficiency Ratios
    Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover

    Decline

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    24

    Private : Domestic Company Company B (4/5)


    Business Highlights
    Description Details

    Overview

    Company Description.

    Bottled Water

    Bottled Water Description

    SAMPLE
    BOTTLED WATER MARKET IN INDIA 2013.PPT

    25

    Private : Domestic Company Company B (5/5)

    SAMPLE
    S O W T

    Strength 1 Strength 2 Strength 3 Strength 4

    Weakness 1 Weakness 2

    Opportunity 1 Opportunity 2 Opportunity 3

    Threat 1 Threat 2 Threat 3 Threat 4

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    26

    Strategic Recommendations
    Recommendation 1 Point 1 Point 2

    Recommendation 2 Point 1

    Recommendation 3 Point 1 Point 2 Recommendation 4 Point 1 Point 2


    27

    BOTTLED WATER MARKET IN INDIA 2013.PPT

    Thank you for the attention


    The Bottled Water Market India report is part of Research on Indias Food & Beverage Industry Series. For more detailed information or customized research requirements please contact:
    Phone: E-Mail: +91 22 4098 7600 info@netscribes.com

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    About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The companys expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction.
    BOTTLED WATER MARKET IN INDIA 2013.PPT

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