Академический Документы
Профессиональный Документы
Культура Документы
9
th
International JTEFS/BBCC Conference
SuSTaInaBlE DEvElopmEnT.
CulTurE. EDuCaTIon
BBCC Mission reorientation of teacher education
and research in education for
Sustainable Development
Conference proceedings
may 18-21
Siauliai university
lithuania
V iauli universiteto leidykla
2011
9
th
International JTEFS/BBCC Conference
SuSTaInaBlE DEvElopmEnT. CulTurE. EDuCaTIon
BBCC Mission reorientation of teacher education and research
in education for Sustainable Development
Editorial board:
Ilga Salte (Daugavpils University, Latvia)
Dzintra Iliko (Daugavpils University, Latvia)
Anita Pipere (Daugavpils University, Latvia)
Astrida Skrinda (Daugavpils University, Latvia)
Ilona Miule (Daugavpils University, Latvia)
Svetlana Ignatjeva (Daugavpils University, Latvia)
Rima Bakutyt (iauliai University, Lithuania)
Lidija Ueckien (iauliai University, Lithuania)
Edita Musneckien (iauliai University, Lithuania)
Walter Leal Filho, (Hamburg University of Applied Sciences, Germany)
Yesudas Choondassery, Berkely College, USA)
Helen P. Gerretson (University of South Florida, USA)
Ulla Hrknen (University of Joensuu, Finland)
Peter Purg (Institute and Academy of Multimedia, Slovenia)
language editors
Inga Gedne (Daugavpils University)
Ginta Gedne (Daugavpils University)
iSBn 978-609-430-077-6
3
TABLE OF CONTENTS
rESErCH For EDuCaTIon For SuSTaInaBlE DEvElopmEnT ........... 6
Holistic and sustainable behavioural change through means of teaching
and learning Evidence from an Austrian case study ................................... 6
Lukas Scherak
Increasing individual creativity by students integrative collaboration in a
professional secondary school ..................................................................... 18
Nataja van Gejeka, Svetlana Ignatjeva
Educational empowerment of adult sustainable development education .... 29
Jurgita Bonkeviit
School network optimisation consequences for social mobility
of rural children: Problems and challenges in the context
of sustainable development ......................................................................... 40
Rasa Poceviien, Daiva Malinauskien
Interrelation between adults perception of self as feld professional
and their participation in in-service training .................................................. 48
Lidija Ueckien, Rima Bakutyt
TEaCHEr EDuCaTIon For EDuCaTIon For SuSTaInaBlE
DEvElopmEnT ............................................................................................. 61
Principle of sustainability in developing teachers musical culture ............... 61
Jeena Badjanova, Daugavpils University, Latvia
Exploring pre-service teachers frames of reference and their orientation
towards inclusion or exclusion: educational action research journey........... 80
Ginta Gedne, Inga Gedne, Ilga Salte, Dzintra Iliko
Professional development priorities of principals educational
establishments ........................................................................................... 103
Olga Archipova
Constructivist approach as the methodological basis for acquisition of
future musicians improvisation skills ......................................................... 122
Jevgeijs Ustinskovs
Teachers ecological competence in the context of sustainable
development............................................................................................... 137
Svetlana Krugija
4
Primary school learners research activities within the project week.......... 150
Elga Drelinga, Dzintra Iliko, Elfrda Krastia
Teachers engagement with the research: the case study ......................... 163
Dzintra Iliko, Ilona Miule, Svetlana Ignatjeva
EDuCaTIon For SuSTaInaBlE DEvElopmEnT In HIgHEr
EDuCaTIon ................................................................................................. 171
Some developments on education for sustainable development
in higher education institutions ................................................................... 171
Walter Leal Filho
Student design culture formation as the element for sustainable
development of an educational system ...................................................... 197
Tatyana Stenina
Re-thinking marketing university education for sustainable
development: the case of Kenya ................................................................ 205
Jonah Nyaga Kindiki
Education and training of pharmacists in Lithuania and Italy:
a comparative analysis............................................................................... 217
Vilija Grinceviien, Nora Grinceviit, Jonas Grinceviius
organIzaTIon oF lEarnIng anD rESEarCH EnvIronmEnT
In EDuCaTIon For SuSTaInaBlE DEvElopmEnT
(prE-SCHool, prImary, anD SEConDary lEvEl) ............................ 231
Use of experiential marketing technologies in teaching at higher
education institutions.................................................................................. 231
Natlija Sotikova, Marina Gunare
Development of competence (excellence) centre for the improvement
of the quality of vocational education ......................................................... 244
Eriks Grinbergs, Ieva Margevica
EDuCaTIon For SuSTaInaBlE DEvElopmEnT anD SoCIal
Work ........................................................................................................... 258
School NET reorganisation policy in Lithuania: a social-cultural
context and fnancial-economical priorities ................................................ 258
Audron Juodaityt, Erika Masiliauskien
Work options for mentally handicapped youth ........................................... 276
Ilona Sidorovica
libertydependency
nonchalantdogmatic
learningenvironmentlearningenvironment
passivity
Figure 1. Spectrum of the possible vector models of learning
environments
an answer for each question permits us to plot it on the corresponding
vector. Therefore, the indicators of states in the learning environment
represent the inner or subjective awareness or the state of the learners
during the lesson, which is refected in their answers to the questionnaire
items.
Nowadays, the tests by Torrance, the tests by and the
questionnaires by Guilford are most frequently used for detecting the
creativity level in young learners. In this research an adapted test
variant by Torrance was used for investigating the students creativity. In
particular, the adapted test attempted to evaluate the creative potential of
a personality as ingenuity and originality, and fexibility of thinking.
Being a follower to the teaching of Guilford, Torrance was working
out his tests while running a practice-bound methodical investigation
into developing the creative abilities in children. In Torrances test the
following scheme is used for scoring the points. If an analogous reply
comes up in less than 1% of all the possible answers, it scores 4 points
if in less than 2%, it scores 3 points and so on. When an analogous
reply occurs in over 6% of all cases, 0 points are given. In this way, the
ingenuity is frequency-bound according to a standardised selection and
is evaluated as a minimally frequent reply in a homogenous group.
The following criteria are marked (Figure 2): originality (O), creative
thinking (D), inquisitiveness (Z), imaginativeness (V), intuition (I),
emotionality, empathy (E), a sense of humour (H) and creative relation to
profession (P). It is important to underline, that the experience of using
Torrances test has demonstrated that the infuence of the characteristic
23
features of a group, which was used as a basis for elaborating the
statistic norms, is essential. A formal transition of the norms upon another
analogous sample can result in severe mistakes, and this awareness
should be taken into account during similar pedagogical experiments.
results
the results of an investigation into the students creative abilities in
experimental groups (G1, G2) and control groups (G3, G4) are presented
in Figure 2 and Table 1.
In accordance with Kolmogorov-Smirnov test, the dispersion of
the characteristics D, Z, O, V, I, E, H, P in both groups does not differ
essentially from the norm neither before nor after the experiment (One-
Sample Kolmogorov-Smirnov Test, p>0.05), which enables using
parametrical criteria in the present research.
T1 beforetheexperiment T2aftertheexperiment
Figure 2. Students creative abilities: statistical data results
Table 1. Students creative abilities: statistical data results
D
creative
thinking
z
inquisiti-
veness
o
originality
v
imagi-
nati-
veness
I
intui-
tion
E
emo-
tionality
H
hu-
mour
p
creative
relation
to profe-
ssion
T1
before
p 0.035 0.191 0.001 0.002 0.441 0.001 0.271 0.004
F 3.026 1.622 5.902 5.253 5.763 0.909 1.331 4.729
T2
after
p 0.006 0.078 0.174 0.248 0.535 0.060 0.222 0.040
F 4.470 2.361 1.700 1.406 .734 2.582 1.498 2.911
24
at the beginning of the experiment some differences can be observed
between the groups in the parameters D, O, V, E, P (ANOVA, p<0.05).
At the end stage of the experiment a signifcant difference between the
groups is retained only in the characteristics D, P (ANOVA, p<0.05),
on the behalf of which it is possible to conclude that the characteristics
(indexes) O, V, E turned out to be the most responsive to the experiment
from the point of view of their equalisation.
If combined, the experimental groups (G1, G2) and control groups
(G3, G4) do not exhibit any signifcant differences in the characteristics
(Independent Samples Test, p>0.05). At the end stage of the experiment,
its participants crucially differ from the respondents not having taken part
in the experiment by a higher D average level (Independent Samples
Test, p=0.,041). Higher E and H average levels among the participants of
the experiment can also be regarded as a tendency (0.05<p<0.1).
When compared, the groups (builders and architects) participating
in the experiment essentially differ from each other in D, O, V, E, P
characteristics (Independent Samples Test, p<0.05), whose average
level is the highest in the second group (architects). At the end stage
of the experiment, crucial differences among the groups are retained in
D and O characteristics. Their average level stays higher in the second
group. However, during the experiment no signifcant changes occurred
in the second group in none of the characteristics (Paired Samples Test,
p>0.05) whereas in the frst group the V, E and H levels have increased.
the control groups are only distinguished by the characteristics e and
P. In the fourth group their average levels are higher. At the fnal stage of
the experiment these differences are retained.
the results of research into learning environment before and after the
experiment are shown in Figure 3. At the beginning of the experiment,
the groups are essentially distinguishable (Chi-Square Tests, p=0.005).
There are no crucial variations between the groups. The situation does
not change substantially at the end stage either. Substantial differences
are observed only between the groups which are acting as control
groups at the beginning of the experiment. At the end of the experiment,
no differences among the four groups are relevant (Chi-Square Tests,
p=0.459).
In the course of experiment, the situation changes signifcantly in
the frst and third groups (Wilcoxon Signed Ranks Test, p=0.05., In the
frst group the number of the respondents who perceive the learning
environment as dogmatic decreases from 65% to 20% and the number
of those who regard it as creative increases from 5 to 15%.
25
Conclusions
the research hypothesis that modelling of the learning environment
can infuence the creativity of students has been proved.
an investigation into the changing of students individual creativity
by using the method of integrative students collaboration in class has
initiated a signifcant rise in the level of creative thinking (D) followed
by a higher level of emotionality (E) and even a sense of humour (H) in
comparison to the control groups.
Figure 3. Professional school learning environment:
statistical data results in groups 1, 2, 3 and 4 before
and after the experiment
Types of learning environment in Figure 3:
1 career oriented (light grey),
2 creative (white),
3 unonchalant (greyish dark),
4 dogmatic (dark).
26
the practical meaning of the research results is that the approach of
integrative students collaboration was introduced into the instructional
process of technical disciplines. An additional advantage of integrative
cooperation is the fnal understanding by the learners that solving of
a given task individually and during a very limited time (one lesson) is
impossible without achieving social norms and relationships within the
team. Collaboration is imperative.
On the sample of the course Building Constructions, basic content
elements of the method of integrative students collaboration were
defned, The method develops and shapes the following skills:
acquisition of knowledge and methods for designing strong and
stable building constructions according to the requirements of
current European standards;
acquisition of skills to operate with normative documents;
development of critical thinking and research skills;
acquisition of team collaboration skills necessary for a potential
specialist/leader.
the main pedagogical experiment was successful and its results
permit to hope for possible improvements in the academic output of the
professional technical school. However, there may be a long distance
between the experiment and provable positive systemic changes since
a lot of steps should be taken: frstly, to create and establish new-
style manuals for students and methodical instructions for teachers in
technical disciplines; secondly, to break the established ways of teaching
and reorganise the learning environment in general.
In the future, it is intended to widen the frame of the experiment upon
the entire discipline course Building Construction.
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29
Educational empowerment of adult sustainable
development education
Jurgita Bonkeviit
Kaunas University of Technology, Lithuania
Abstract. Sustainable development education (SDE), which covers
global economical, ecological, multicultural, political and health aspects,
faces the challenge of sustainability ideology integration into everyday
practice of every individual. Theoretical presumptions have formed, which
are revealing the role of science, education and learning in formation of
the meaning of sustainable development and creation of its demand in
all society levels. The critically important role is falling on the adults who
are consciously and busily acting in society. Non-formal education is
occupying a particularly important place in adult education. Therefore the
question is: How to empower adults to pursue sustainable development
goals? Scientifc problem of adult SDE educational empowerment is
being solved in the article. In the frst part of this article, the essence
of sustainability, sustainable development, and sustainable development
education is being discussed. In the second part, the particularity of
adult SDE is being analysed. Possibilities of adult SDE educational
empowerment for sustainable development are being discussed in the
third part. The article has been prepared using the method of scientifc
literature analysis.
Key words: sustainable development, sustainable development
education, adult education, educational empowerment.
Introduction
When striving for adult sustainable development, essential question
arises: how is it possible to achieve substantial and clearly noticeable
sustainability? The answer lies in ability and empowerment of each
person to solve problems, existing in surrounding environment, holis-
tically, when striving at the same time to change the world towards better,
i.e. more sustainable future. What abilities must gain an adult who is
consciously setting sustainable development goals and with the help of
what educational means is it possible to reach all that?
Sustainable development is a hard to reach and complex phenomenon
because for a human it is diffcult to perceive situations covering three
and more dimensions and interaction happening within multidimensional
system (Dresner, 2008). Currently the need for each person to be
30
involved into sustainable development - learning and participation,
common understanding about sustainability and spreading ideas for
sustainable development - is being emphasised. Adequate approach and
implementation of sustainable development conception is very important
in the aspect of adult lifelong learning. Different educational and learning
environments in formal and non-formal structure of education must open
broad possibilities of options for adult self-directed learning. Importance
of education and learning in striving to empower adults for sustainable
development has been revealed by Ryden (2007), Dresner (2008),
Burkien & Juceviien (2010).
Different authors emphasise certain values in striving for sustaina-
bility: Jepson (2001) coordinated unlimited need of humankind for
growth and limited environment resources; Nocon(2004) fexibility
and responsibility in fulflling changes; Hargreaves (2007) constant
improvement, using that much of resources as is required in order to
adapt to changes, not doing harm to the environment; Martin (2010)
ability to foresee future perspectives; Sheate & Partidario (2010)
multidimensional aspects, linking humankind and biophysics, present
and future, locality and globality, activeness and cautiousness, critic and
alternative vision, concept and practice, versatility and specifcity; Dietz,
Rosa & York (2009) effectiveness of activity. Values of sustainability
can reach adult after he/she perceives their meaning through knowing
and experiencing that sustainable development helps to solve particular
problems of their lives. Processes of adult sustainable development and
adaptation to changes must be coordinated and proceed in the way that
they will not be slower than environmental changes.
the purpose of this article is to reveal possibilities of adult educational
empowerment for sustainable development. The article has been
prepared using the method of scientifc literature analysis.
Essence of sustainable development education
In the end of the 20th century, transition from environmental education
towards sustainable development education (SDE) was happening. SDE
is more extensive than environmental education and is oriented towards
transformational role of education, when it is possible to distribute
resources properly, and economical, ecological and social sustainability
is passed from generation to generation (Pepper, 1998). Environmental
education, which involves problematic aspects of environment protection,
remains the essential sphere of sustainable development education.
Yet in the year 1987, the Chair of the United Nations World Commission
on Environment and Development Gro Harlem Brundland emphasised
31
that conception of sustainable development is basic when discussing
cohesion between environmental and economical development.
Sustainability is described as meeting the needs of present generation
without compromising the ability for future generations to meet their needs
in the future. When investigating the differences between sustainability
and sustainable development, Burkien & Juceviien (2010) revealed
that after reaching sustainability sustainable development would have
to remain as a process, helping to retain this state. Importance of
sustainable development as a process, which is needed for reaching
a goal of sustainability, was also emphasized by Martin (2010). Dietz,
Rosa & York (2009) revealed that not only sustainability, but also
sustainable development could serve as a goal. In this discourse, trans-
forming development into sustainable one arises as an important goal.
After reaching it, sustainable development is converting into a dynamic
process, helping to seek for sustainability. Referring to Nocon (2004),
Dresner (2008), Martin (2008), Dietz, Rosa ir York (2009) and Sheate
(2010), sustainability was defned by Burkien & Juceviien (2010)
as ability of humankind to predict long-term future and to develop in
time, adapting to happening changes and materialising those, seeking
for effectiveness of activity for satisfying needs, fexibly and responsibly
coordinating them in a multidimensional context. iegis et al. (2008) is
defning sustainability as correlation between dynamic systems in which:
existence of people can continue unlimited; individuals can fourish;
cultures can develop; but activity of humans remains limited, striving not
to damage variety, complexity and functionality of ecological systems.
According to convictions of Gray (2007), sustainability means preservation
of the Earth for present and future generations, therefore our needs must
be based on existing recourses of natural system, not coming to the end
of those, and retaining the possibility for future generations to satisfy
their needs.
When talking about the objective of sustainability, Porter and Cor-
doba (2008) emphasised the importance of correlation between three
dimensions: economical, social, and environmental. Yet, arising challen-
ges are highlighting not only the importance of the mentioned sustainable
development dimensions, but relevance of other, no less important
dimensions: cultural (Pepper, 1998), political (Jepson, 2001), and health
(OConnor, 1998; Macer, 2004). The more successfully we are able to
synchronise actions of nature preservation, economical development,
and striving for social equality, the greater extent of sustainability we can
reach (Jepson, 2001).
Springett & Kearins (2000) emphasise the role of human as an active
32
creator in the process of sustainable development. Referring to earlier
expressed thoughts of scientists about the importance of sustainable
development, we have to strive for sustainability, learn it, and improve
our thinking abilities when learning. Only political decisions are not
suffcient for sustainable development. Therefore, according to Plass
and Kaltenegger (2007), for sustainable development, as a process of
complex changes, it is necessary to accept integrated solutions. Dresner
(2008) revealed that learning could be successfully used for solving
conficts among different approaches to sustainable development, and
for generating common knowledge of sustainable development. In order
for sustainability to become a valuable basis and objective for sustainable
behaviour, not only political priority is necessary, but intellectual challenge
as well (Sheate, 2010). Burkien & Juceviien (2010) emphasised
importance of learning when integrating sustainable development as an
idea and as a conception into practice of human lives. Sterling (2001)
emphasised the important role of sustainable development education
in pursuance of spreading sustainable development ideas in different
spheres of public life, and presented several approaches to relation
between education and sustainability:
education about sustainability this is when changes of content
and knowledge are happening in existing educational paradigm.
Training programs are revised and improved. The elements of
sustainability, however, are fragmental and inconsistent. Knowledge
is systematised and transferred through separate things.
education for sustainability this approach is covering reforms in
existing paradigm and is thoroughly refecting ideas of sustainability.
Especially important in this context is learning for change. Although
it is understandable what knowledge and abilities are needed,
there is a lack of critical and refective thinking.
Education as sustainability this is a transformational, epistemic
learning approach in educational paradigm that is an empowering
implementation of SDE. This position includes the frst two
approaches, yet it emphasises the process and quality of learning,
refectivity and involvement in activities, ability to work with
ambiguities and uncertainties, time and place of leaning, enabling
creativity to unfold. Knowledge is approached as relative and
temporal, and learning is continuing research in practice. Learning
as a change involves the individual together with the whole learning
institution.
SDE shows itself as multidimensional, having variety of implementation
levels and with differences of learners in interests and age. Therefore
33
important are observations of Paden (2000), indicating to what it is
necessary to focus attention in pursuance of effective sustainable
development education: the content must cover social, political, and
economical contexts, it must dynamically proceed from local to global
problem-solving; learning in formal and non-formal structures must
continue lifelong; multi-subject methods, oriented towards learning, and
learning from experience must be applied; investigations must be based
on different interactive techniques; it is important to cooperate with the
government, business and non-governmental organisations; to develop
independence, systematic thinking; to implement the basics of sensitivity
to environment, social justice, economic prosperity and value.
According to Gray (2007), SDE has no particular formula. This is a
process, a way of thinking, which is requiring certain understanding,
assumptions, convictions and values both from the educator and the
learner.
particularity of adult SDE
a new approach to human lifelong learning determined transformation
of educational paradigm from traditional teaching paradigm into
contemporary paradigm of learning. Paradigm of learning is exceptionally
important to informal education of adults, and mostly to learning from
experience, seeking for implementation of the goals of sustainability and
sustainable development.
Knowles (1980), referring to insights of adult education originator
E. C. Lindeman, states that: adults feel motivation for learning when
certain needs and interests emerge which can be satisfed by learning;
their learning is directed to real situations; experience of adults is very
different and exactly experience itself is the best source of learning; and
the most important thing is that adults seek for self-directed learning.
The constantly changing environment, economical, ecological, and
social challenges require new ways and means of sustainable develop-
ment, and that in turn require new knowledge and skills from adults. The
processes of adult sustainable development and adaption to changes
have to be coordinated and proceed in the way that they would not be
slower than a speed of environmental changes. The most important in
striving for sustainability and sustainable development is that an adult
would understand the meaning of all this, would have a need for it,
an interest and wish to act (Burkien & Juceviien, 2010). SDE can
be implemented only after forming the need of an adult to strive for
sustainability and sustainable development. Summarising these thoughts
of scientists, it becomes evident that for SDE an objective arises to react
34
to changes happening in the environment as quickly as possible, when
striving to spread ideas and values of sustainability and sustainable
development, to motivate adults for learning, showing the meaning and
signifcance of it, and responding to interests of each individual.
ideas of sustainability and sustainable development can reach an adult
through formal, non-formal and informal education. Formal education
usually can be rendered for adults in institution of professional training,
non-university studies, and universities. Content, goals, methods, learning
time and learning means are strictly structured. Learners are completely
dependent on the system, having to learn what is presented to them, and
have not much power to change foreseen goals, content, forms, methods
and means (Juceviien, 2007). Strict structure of formal education is
not the most favourable medium in striving for implementation of SDE.
non-formal education is closely related to conception of lifelong
learning and is mostly rendered beyond the boundaries of formal
education: in work places, non-governmental organisations (Rickinson,
2001). Adults choose themselves what knowledge and skills they need
to gain and educator helps them to reach goals of learning, using
organised activity: seminars, lectures, courses. Non-formal education,
according to many scientists (Mitford, 2000; Calder & Clugson, 2005),
can signifcantly add to implementation of SDE. Fordham (1993) revealed
that non-formal education takes place in open social environment,
can be short-term, individualised in its content, supported by methods
of training practical skills, distinguishes for deliberate decision of the
learner to participate in activity (striving for individual expression), and for
seeking of learning progress. Referring to insights of Juceviien (2007)
and earlier mentioned scientists, it is possible to make assumptions that
in non-formal education environment adult learners can choose goals,
content, methods, forms and means of sustainability and sustainable
development, relevant for them; when communicating and cooperating
interactively, they can change roles with educator; use their knowledge
about sustainability and experience of sustainable development; they
can choose when and where it is the best for them to learn.
Adult learning is mostly happening in non-formal environment, in
everyday activities. This kind of learning is called informal education
and involves adult learning in different environments that are available
and acceptable for the leaner. Learning can happen spontaneously or
can be initialised by the learner himself. Experiential learning and self-
directed learning of adults have been revealed by Juceviien (2007).
When striving for SDE goals, it is important to pay attention to learning
objectives set by an adult. Some orient themselves towards particular
3
goal in order to fulfl clearly defned tasks; others focus on activity, yet
others strive for knowledge to the beneft of knowing.
Particularity of adult SDe can be reasoned referring to the following
assumptions (Knowles, Holton & Swanson, 2007):
The need for knowledge;
Self-image of the learner;
The role of experience;
Preparation for learning;
Focus on learning;
Motivation.
Swanson and Arnold (1996) noted that adults are seeking to control
learning and, because of this reason, the learning quality is improving.
Adults which are regulating their learning needs, creating goals and
learning strategies, implementing and valuing learning, have high level
of motivation and therefore can actively realise the goals of sustainability
and sustainable development. When education of adults is transferred to
some institution, responsibility is also partly transferred to the institution
where the adult is learning. Regulation of the learning process, however,
mostly depends on the learner him-/herself.
In the context of sustainable development education, deliberate lear-
ning initiated by an adult, is a crucial factor in striving for implementation
of sustainability goals.
adult Educational Empowerment for Sustainable Development
non-formal learning form is most acceptable for adults and they often
choose self-directed learning which, according to Juceviien (2007),
is a consciously organised process of perfection, being implemented
in different environments of human life. In the context of educational
empowerment, it is important to reveal what and how can infuence adult
learning in striving for sustainability and sustainable development goals.
Referring to scientists who were investigating empowerment, it is
revealed that sustainable development competencies and independence,
openness and tolerance, confdence, responsibility, inner motivation and
self-expression, control and delegation of needed resources must be
refected in the result of adult educational empowerment (Walker, 2000;
Juceviien et al., 2010). Means and resources, support and information
are also needed in order to empower an adult for independent activity.
When striving for adult educational empowerment for sustainable
development, frst of all, competencies and features of empowerment
that educators posses must be evaluated. In terms of educators
features, it is important that he/she would be conductive and attentive to
36
the adult learner, seriously considering particular problem of sustainable
development, helping, supporting and encouraging, hearing with open
ears, understanding and reacting, and also confdent in adult ability
to plan and implement learning goals (Knowles, Holton, & Swanson,
2007).
In the context of educational empowerment, Reay (2008) emphasises
democratic relations between educator and learner. Another important factor
of adult empowerment for sustainable learning is content, empowering
sustainable development, which must be created by educator and adult
learner together. Adult learner, having a power to form sustainable
development content by motivation (because one sees a meaning of this)
and understanding the need of knowledge, is already being empowered
to strive for sustainable development goals. Also very important factor
is empowerment of learning. Since sustainable development process
is infuenced by different dimensions and is constantly changing, in the
context of lifelong learning an adult will have to face ever new learning
challenges. Therefore, referring to Juceviien et al. (2010), it is evident
that educational empowerment has two dimensions: a) empowerment in
education, which means providing organisational power in educational
institution, implementing its mission; b) empowerment by education
providing adult with knowledge, meanings, abilities, and competencies,
necessary to implement sustainable education.
Referring to Longworth (2000) and Juceviiene (2007), adult learning
environment andempowering for sustainable development can be
described as constantly changing and therefore at a particular moment
identifed by a particular adult; accommodating and communicating
data, information and knowledge about sustainable development in
different ways; involving interaction of educator and adult. Learning
environment can be natural or emerge from specially organised education
environments; however both of them, however, must have educational
impact on the adult who is striving for sustainable development goals.
Different learning environments can form from the same educational
environment (Juceviien et al., 2007). When creating fexible learn-
ing environments, empowering adult sustainable development, is also
necessary to consider individual differences of learners - initial compe-
tence, attitude towards learning, learning demands, motivation, individual
learning style, learning strategies, typical for the person.
Referring to Knowles (1995), the father of andragogical science,
when empowering an adult for sustainable development, the following
elements of the process are important: preparing of learners (supplying
information, indisposing towards participation and thinking of sustainable
37
development content, helping to form realistic expectations), atmosphere
(relaxing, instilling confdence, based on common respect, non-formal,
warm, open and sincere, promoting cooperation), planning (based
on the common planning of educator and adult), determination of
demands (after common evaluation), formulating of goals (after common
negotiations), creating of plans for learning (considering preparation of
adult to solve a particular problem related to sustainable development),
learning lessons (based on experiential methods and initiative of adults,
and extensive variety of human and material resources), and evaluation
(common evaluation, newly determined demand for sustainable
development). This process is periodic and never ending because after
reaching sustainability as a state sustainable development would have to
remain a process, helping to retain this state in environmental changes
(Burkien & Juceviien, 2010).
Swanson & Arnold (1996) revealed four levels of adult learning planning
important for educational empowerment of sustainable development:
demand (the kind of knowledge needed in order to achieve a goal of
sustainable development is determined), creation (strategy of sustainable
development is created and resources for achievement of sustainable
development goals are found), implementation (learning is fulflled in
accordance with created strategy, and chosen resources are used),
assessment (the level of achievement of sustainable development is
assessed and learning process is critically overviewed). After overcoming
all four mentioned levels, an adult would have to gain knowledge and
competence for achieving the goal sustainable development. However,
as Burkien & Juceviien state (2010), it is not possible to talk about
sustainability and sustainable development as a process or as a goal
without revealing demand or wish to develop sustainably or to strive for
sustainability. Demand is forming starting from initial idea, which can
come from political, ecological, economical or other dimensions. Mature
idea or desire to strive for sustainability per different procedural aspects
(communication, education, learning, formation of attitudes and values)
leads towards the goal of sustainability. Therefore, science, education and
learning inevitably compose in evolution of sustainability and sustainable
development.
Conclusions
SDE has to involve correlated economical, ecological, social, cul-
tural, political, and health dimensions, pursue interdisciplinary
integrity, spread moral values and encourage cooperation, learn-
ing, critical thinking and responsibility, multi-cultural features and
38
globalism, empower people to adapt to constant changes and act
effectively in order to ensure prosperity for all time.
adult SDe is based on the lifelong learning paradigm and can
be implemented in formal, non-formal and informal educational
environments, is oriented towards the needs and interests of
adults, their self-image and readiness to learn, is directed towards
solving real problems, motivation, learning from experience and
self-directed learning.
adult educational empowerment for sustainable development is
a process based on conscious learning in different educational
and learning environments, supported by the educator in planning
of learning, determining needs, creating plans, implementation
and evaluation of strategy. Successful educational empowerment
of sustainable development can be such in the result of which
adult learner acquires frm attitudes and values of sustainable
development, the need for sustainable development and the goal
to reach such sustainable development as a process which would
lead to sustainability as a goal.
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40
School network optimization consequences for social
mobility of rural children: problems and challenges in
the context of sustainable development
Rasa Poceviien,
Daiva Malinauskien
iauliai University, Lithuania
Abstract. An analysis of school network optimisation documents
and a secondary analysis of empirical data in the context of sustainable
development create assumptions to state that the main aims of sustainable
development, especially in the social area, were not realised in respect of
rural children, especially in the area of their social mobility. Optimisation
of school network was more orientated to fnancial economical effect
rather than the social welfare of the main target of the reform. No study
of possibilities was made before the optimisation began, no basket of
social services was formed, no preparatory work was done, such as
road network transformation, development of teachers and other staffs
(for instance, drivers of school buses) competencies, which is crucial
for successful work with rural children transferred to larger schools. Not
enough attention was paid to non-formal education of rural children,
despite it being very appropriate for encouraging rural childrens social
mobility. The differences of the learning culture of rural children were not
taken into account and so on. In other words, no harmony was ensured
between social and education policy, and the main target of the reform
children became victims.
Key words: rural children, social mobility, harmony of social and
education policy, sustainable development, rural schools closing.
The present article aims to confrm the necessity of wide-scale
educational research before and during any educational reform, because
only harmony among all the parts (economic, social and environmental)
could ensure sustainable development.
Sustainable development is a pattern of resource use that aims to
meet human needs while preserving the environment so that these needs
can be met not only in the present, but also for the generations to come.
Since the 1980s sustainability has been used more in the sense of human
sustainability on the planet earth and this has resulted in the most widely
quoted defnition of sustainability and sustainable development, that of
the Brundtland Commission of the United Nations of March 20, 1987. As
mentioned in Brundtland Commission, a sustainable development is the
41
development that meets the needs of the present without compromising
the ability of future generations to meet their own needs. (United Nations,
1987). Sustainable development ties together concern for the carrying
capacity of natural systems with the social challenges that the humanity
faces.
At the 2005 World Summit, the need was noted for the reconciliation
of environmental, social and economic demands the three pillars of
sustainability. (United Nations General Assembly, 2005). It was stressed
that, conceptually, sustainable development consists of three parts:
environmental, economic and sociopolitical sustainability. (Forestry
Commission of Great Britain. Sustainability, 2009). This could be
visualised in a simple diagram:
Scheme of sustainable development: at the confuence of three
constituent parts (Forestry Commission of Great Britain. 2009)
According to the content of sustainability, sustainability for humans
is the potential for a long-term maintenance of wellbeing, which has
environmental, economic, and social dimensions.
Healthy ecosystems and environments provide vital goods and ser-
vices to humans and other organisms. Major ways of reducing negative
human impact and enhancing ecosystem service are the following:
environmental management and management of human consumption
of resources. This approach is based largely on information gained
from economics. Sustainability interfaces with economics through the
social and ecological consequences of economic activity. Sustainability
economics involves ecological economics where social, cultural,
42
health-related and monetary/fnancial aspects are integrated. Moving
towards sustainability is also a social challenge that entails international
and national law, urban planning and transport, local and individual
lifestyles and ethical consumerism. More sustainable ways of living
can take many forms from reorganising living conditions, reappraising
economic sectors or work practices and using science to develop new
technologies, to adjustments in individual lifestyles that conserve natural
resources. (Sustainability, 2011). The environmental dimension includes
environmental management, atmosphere, freshwater and oceans,
land use, management of human consumption, energy, water, food,
materials, toxic substances and waste. The economic dimension include
decoupling environmental degradation and economic growth, nature as
an economic externality, economic opportunity. The social dimension
includes peace, security, social justice, human relationship to nature,
and human settlements. The relationship between human rights and
human development, corporate power and environmental justice, global
poverty and citizen action, suggests that responsible global citizenship
is an inescapable element of what may at frst glance seem to be simply
matters of personal consumer and moral choice. (Sustainability, 2011).
Social sustainability encompasses human rights, labour rights and
corporate governance. In common with environmental sustainability,
social sustainability is the idea that future generations should have the
same or greater access to social resources as the current generation
(inter-generational equity), while there should also be equal access
to social resources within the current generation (intra-generational
equity). Social resources include ideas as broad as other cultures and
basic human rights. In the human development paradigm, environment
and natural resources should constitute a means of achieving better
standards of living just as income represents a means of increasing social
expenditure and, in the end, well-being. (Social Sustainability, 2011). The
different aspects of social sustainability are often considered in socially
responsible investing. Social sustainability criteria are the following:
community, diversity, employee relations, human rights, product safety,
reporting, and governance structure. (Social Sustainability Information,
2011).
according to the Western australia Council of Social Services
(WACOSS) (Partridge, 2005), social sustainability occurs when the
formal and informal processes; systems; structures; and relationships
actively support the capacity of current and future generations to create
healthy and liveable communities. Socially sustainable communities
43
are equitable, diverse, connected and democratic, and provide a good
quality of life.
The main principles of social sustainability could be mentioned:
equity the community provides equitable opportunities and
outcomes for all its members, particularly the poorest and most
vulnerable members of the community.
Diversity the community promotes and encourages diversity.
Interconnected/Social cohesions the community provides proces-
ses, systems and structures that promote connectedness within
and outside the community at the formal, informal and institutional
level.
Quality of life the community ensures that basic needs are met
and fosters a good quality of life for all members at the individual,
group and community level (e.g. health, housing, education, em-
ployment, safety).
Democracy and governance the community provides democratic
processes and open and accountable governance structures.
Maturity individuals accept the responsibility of consistent
growth and improvement through broader social attributes (e.g.
communication styles, behavioural patterns, indirect education
and philosophical explorations). (Social Sustainability, 2011).
Over the past decade, Lithuania has adopted a series of strategic
decisions in order to combat poverty and social exclusion at a national
level. In 2002 Lithuanian Seimas approved the Long-Term Development
Strategy, which distinguishing three priorities in Lithuanian (a European
Union members) development: knowledge society, secure society and
competitive economy. The role of education is of key importance in
bringing about such development. Lithuanian social education issues
are a very sensitive and important topic: although the country became a
full member of the European Union and fnally opened European social
standards, the post-Soviet social transformations and the effects of stock
are still felt (Mikutaviien, 2009). If Lithuania is to establish itself in the
Western Area, education should help to strengthen the creative power
of society to preserve and develop the identity of the people and nurture
civil society, improving peoples employability and competitiveness of
the economy, reduce poverty and social exclusion (National Education
Strategy 2003-2012, 2003).
In recent years, one of the largest educational reforms was the school
improvement programme the largest lithuanian state investment in
education. It was launched in 2002 to improve the 5-10 grade students
44
achievements in the modernisation of general education and to ensure
effective and rational use of funds for education. School Improvement
Programme consists of fve main components: teaching and learning
for the improvement of education, quality management, framework for
energy costs reduction and improvement of sanitary conditions, school
network optimisation and programme coordination.
the fourth component of the Programme the school network opti-
mization raises a lot of discussion. This component consists of three
parts: development of school reform methodology and its implementation
by the municipalities, organisation of safe and effective students
transporting, effective utilisation of fnancial resources to save.
An analysis of school network optimisation documents (School Impro-
vement Programme, School Reform Methodological Recommenda-
tions, etc.), a secondary analysis of empirical data (School Reform and
Students Transporting Status: A Quantitative and Qualitative Research,
2003; Teachers Need to Change Careers and Characteristics of School
Network Optimisation, 2004; School Reform Social Impact of the Pilot
Project in Participating Municipalities, 2005; Transporting Pupils to
Monitor the Subject of Education: Study Design Characteristics, 2006,
etc.) in the context of sustainable development create assumptions to
state that the main aims of sustainable development, especially in the
social area, were not realised in respect of rural children, especially in
the area of their social mobility. Optimisation of school network was more
orientated to fnancial economical effect rather than the social welfare of
the main target of the reform.
No study of possibilities was made before the optimisation began, no
basket of social services was formed, no preparatory work was done,
such as road network transformation, development of teachers and
other staffs (for example, drivers of school buses) competencies, which
is crucial for successful work with rural children transferred to larger
schools. Not enough attention was paid to non-formal education of rural
children, despite it being very appropriate for encouraging rural childrens
social mobility. The differences of the learning culture of rural children
were not taken into account and so on. In other words, no harmony was
ensured between social and education policy, and the main target of
the reform children became victims. The need to explore all these
issues in advance could be confrmed by the experience of other countries
which has shown that the effciency which was expected from the small
school closing was not achieved. Contrary to that, there are numerous
problems which have been raised in this case, such as wasted time;
4
huge wasted portions of human lives spent on school buses; children too
tired to perform well in schools or pursue higher-level work; children left
out of extracurricular activities and accompanying benefts; lost family
time that affects family relationships; health and safety of children during
long, sometimes hazardous, bus rides (Spence, 2000).
In this context the following questions arises. What are some more
of the long term effects of closing this school? The issue of how the
community continues when their centre school is closed is important
and deserves further study. How do the students and parents balance
their lives with their school being so far away? How have these students
done academically and socially at the town school? How does having the
social capital of the rural environment affect the students in the town
school? (Robinson & Rud, 2010).
Studies in Lithuania have highlighted the following specifc issues
that should draw the attention of local governments, schools and other
institutions involved, in the school reform process: school activities and
employment of students transported, safety, health, school fatigue and
stress prevention, nutrition, hygiene, transporting, control of social and
educational processes, reinforcement of partnership by the development
of a network of organisations interested in the students transporting
(Merkys, 2003).
in spite of the fact that the majority of the survey respondents were in
favour of school reform, some unresolved issues were mentioned. It is
noted that transportation to school is much smoother than transportation
to a hotel. Social, educational and managerial control of the transporting
aspect (that is the students assigned to this residence) are much
weaker. There are objective reasons for this differences in school-age
children that do not permit them to come together in an organised way.
The lessons and after school activities run very differently, so the system,
naturally, is not working. Transportation to school entails transparent
educating all participants students, teachers, and administrators. Any
dysfunction of these services (a delay, absence, and so on) have all been
immediately noticed and decisively eliminated. The positive moment,
unfortunately, does not take place in the case of the students assigned
to this residence case. Pupils have a long wait for transportation;
hotel building in general is not so smooth and, like arrival, it is not fully
guaranteed (Merkys, 2005).
Creation of the yellow retracing system is still used on average only
with every ffth student. All others take local public transport and intercity
buses that transporting the pupils to their parents. It should be noted that
46
since 2003, when the Ministry of Education carried out the frst massive
transportation study of quality of service, this situation has not changed,
primarily because the partial system is not growing and still covers,
fguratively speaking, only one ffth of the market, and its scope is only
20% of all the transported students (Merkys, 2005).
researchers also highlighted other problems in the network trans-
formation. Priority will be given to formal education and training develop-
ment. What remains are the relatively neglected issues of children and
youth socialisation, meaningful leisure and vocational training. We are
lacking an integrated approach to education in the region as a unifed
whole. A modern, complex approach to the development of education
hinders traditional approaches to education, essentially in training as well
as agency, occurring both at national and local levels (Merkys, 2005).
Lithuanian and foreign researchers, on the basis of studies, suggest
that the necessary preliminary studies of the situation in the context of
sustainable development be carried out and coordinate the various general
departments and agencies, and the efforts of scientists from different
felds. These studies should be based on sustainable development as
regards the methodology, and results presented for the general public
and made the basis of further reform progress.
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Spence B. (2000). Long School Bus rides: Stealing the Joy of Childhood.
Covenant House, Caarleston, WV. Retrieved May 10, 2011 from: www.eric.
ed.gov/ERICWebPortal/recordDetail?accno=ED441640>.
Sustainability. (2011). Retrieved May 12, 2011 from: http://en.wikipedia.org/wiki/
Sustainability.
United Nations General Assembly (2005). 2005 World Summit Outcome,
Resolution A/60/1, adopted by the General Assembly on 15 September 2005.
Retrieved February 17, 2009, from: United Nations. 1987.Report of the
World Commission on Environment and Development. General Assembly
Resolution 42/187, 11 December 1987. Retrieved April 12, 2007, from: http://
www.un-documents.net/a42r187.htm.
Valstybins vietimo strategijos 2003 2012 metams nuostatos. (2003). Retrieved
May 6, 2011, from: http://www.smm.lt/teisine_baze/docs/strategija2003-
12.doc.
48
Interrelation between adults perception of self
as feld professional and their participation
in in-service training
Rima Bakutyt,
Lidija Ueckien
iauliai University, Lithuania
Abstract. The article presents the material based on the research
with 1013 adult Lithuanian people of different age, labour experience and
different level of intelligence. The aim of the article is to reveal the infuence
of perception of self as feld professional and in-service training. Several
tasks were formulated to realise this aim: 1) to disclose the peculiarities
of self perception as felds professional; 2) to reveal some peculiarities
of their participation in in-service training (frequency, satisfaction with
in-service training courses and lecturers, respondents willingness to
learn in the future); 3) to disclose the infuence of perception of self as
felds professional on the respondents participation in in-service training.
Research methods: analysis of psychological and pedagogical literature
on the theme of the research; correlation analysis and other.
The results of this study disclosed: 1) the majority of respondents
perceive themselves as rather good professionals in their feld. The
level of education does not affect very much their perception of self as
professionals. The older people feel a little bit better professionals than the
younger; 2) the majority of respondents are attending in-service training
courses; most of them are satisfed with them as well as with the lecturers
teaching them; the majority of them are willing to take part in in-service
training in the future; 3) the adults which perceive themselves as good
felds professional are much satisfed with in-service training than others,
they are much motivated to take part in formal and informal education in
the future.
Key words: adult education; in-service training; perception of self as
professionals.
Introduction
in the changing society in-service training has become popular in
adulthood which helps a person in particular in professional growth
as well as to develop his or her cultural interests and creative powers,
enables a person to upgrade his or her current qualifcation and helps
to become an active citizen of a democratic society. The growing need
49
for knowledge has become important not only for an individual but for
organisations, communities and the state. Therefore the development
of in-service training system and process has gained a particular
importance in the world as well as in Lithuania. In-service training is
usually seen as part of non-formal, continuing education. In this context
we can fnd a lot of scientifc theoretical and empirical works on the
problems of adult continuing education which discloses the factors
which have infuence on adult learning. Some of them are important
for our survey. Aslanian (2001) found that participation in higher and
continuing education is largely due to a life transition. Houles (1988)
analysis of interview data discloses three separate learning orientations
held by the adults. The now-famous typology consists of goal-oriented
learners, who use education as means of achieving some other goal;
activity-oriented learners, who participate for the sake of the activity
itself and for the social interaction; and learning oriented participants,
who seek knowledge for its own sake. Other fndings are directed to
disclose the barriers to participation in continuing education. As Merriem,
Caffarella & Baumgatner (2007) conclude from other fndings, the most
often cited reasons for nonparticipation are lack of money and lack of
time. Johnstone & River (1965) clustered ten potential barriers into two
categories: external, or situational, and internal, or dispositional barriers.
External barriers are such as cost of the programme. Internal barriers
refect personal attitudes. Later researches were focused more strongly
on the investigation of the infuence of external factors but less on the
psychological backgrounds. Nevertheless, Hall & Donaldsons (1997)
study of women without a high school diploma who chose not to participate
provides examples of how the social and the psychological interact. In
such a picture it is interesting to look deeper into the inner factors which
can affect participation in continuing education and, on the other hand,
can help educators to foresee the possible ways of improvement in adult
education.
The aim of the article is to reveal the infuence of perception of self
as felds professional on taking part in in-service training. Several tasks
was formulated to realise this aim: 1) to disclose the peculiarities of
self perception as felds professional; 2) to reveal some peculiarities of
the research participants participation in in-service training (frequency,
satisfaction with in-service training courses and lecturers, respondents
willing to learn in the future); 3) to disclose the infuence of perception of
self as feld professional on peoples participation in in-service training.
0
methodology
research methods: analysis of documents and psychological
literature; questionnaire for the subjects of the investigation, correlation
and graphic evaluation of the data.
The sample. 1013 men and women of employable age from various
parts of the country, living both in rural or urban areas were questioned
during the research. Because according to the demographic index the
distribution of the subjects of the study does not refect the existing
situation, it was decided not to analyse the received data in these
aspects. When analysing the data refecting the record of service, age
and education level it has been found that these factors correspond
to general tendencies in Lithuania. This is the reason to analyse the
received data in these aspects.
The level of education of the research levy is diverse: 377 people have
higher education, 303 are graduates of further educational institutions,
a big part of the subjects of the research have acquired special higher
education (135) or general high education (179), 4 people have not
fnished general high school, 15 respondents have not pointed out the
level of their education.
Having analysed the age distribution of the subjects of the research,
it has been found that the majority of them (409) are 25-35 years old.
Fewer respondents (261) are 18-25 years old. Even fewer people under
the research are in the group of 36-45 (190) and 45-55 years old (111).
The smallest group of the polled is over 55 years old (38). The reason
for this group being so small is that the main interest was the attitude of
employable people.
While analysing the respondents record of service, it has been
noticed: the majority of people (325) have little work experience (up to
5 years). A bit smaller parts of people have the record of service from 6
to 10 years (259) and people who work from 11 to 20 years (237). Even
fewer respondents were in the group of those having record of service of
21-30 years (111), and the least group of those under the research who
work more than 30 years (53).
results
During the time of the research special interest was taken in how
the respondents view themselves as professionals of their feld. The
respondents were asked if they considered themselves to be good
specialists in their feld. The following situation has been defned (Figure
1):
1
5%
11%
73%
10%
1%
noresponse
verygood
rathergood
goodenough
poor
Figure 1. Peoples of employable age perception of self as feld
professionals
the results demonstrate that almost three fourths of the respondents
think they are suffciently good specialists in their feld. Only one tenth of
them claim to be very good or not suffciently good professionals. Some
respondents believe that they are poor performers in the feld. Every
twentieth respondent does not point out how they view themselves as
feld professionals. Such people most often were unemployed during the
research time.
Further in the research it has been attempted to defne how the
respondents professional self-satisfaction depends on their age,
education and experience in labour market. It has been found out that
more educated respondents slightly more often than people of lower
educational level feel to be good specialists in their feld ((2=73.23;
p<0.000; df=20). It has been noticed that 59.8% of the respondents
who have general high school education consider themselves to be
suffciently good professionals. 77.3% and correspondingly 76.1% of
those who have further or higher education consider themselves to be
good professionals in the feld.
a similar tendency has been observed while correlating professional
self-satisfaction results with the respondents age. It turned out that not
only the level of education but also the respondents age affects their
perception of self as professional (2=59.22; p<0.000; df=24) in their
feld. It has been deduced that the respondents under the age of 25 feel
the least good professionals in their feld. Meanwhile senior respondents
who were at least 25 years old more often claimed to be good enough in
their professional feld. 75.8% who were 26-35 years old, 77.4% -of36-
45 year olds and 77.5% of 46-55 year old respondents pointed out they
are suffcienty good professionals in their feld. Thus, education and age
infuence a persons perception of self as professional in their feld.
However, the respondents experience in the labour market is a major
factor of self-estimation in their feld. (2=262.39; p<0.000; df=20). In
52
this case an interesting tendency has been noticed. The people whose
experience in labour market is not less than six years, but does not
exceed 30 years consider themselves to be suffciently good specialists
in their feld. A more detailed analysis disclosed that the respondents
with 6-10 year long professional experience (76.5%) regard themselves
as suffciently good specialists, those whose work experience is 11-20
years make 77.6%; and active work experience of 81.1% of respondents
is 21-30 years. 69.5% of the respondents whose work experience is only
several years view themselves as suffciently good specialists, meanwhile
those who have worked longer than 31 years constitute only 58.5%.
the tendency that the respondents who have only recently joined the
labour market do not have such a high feeling of estimation as compared
to those having longer work experience can be considered natural.
While commenting on lower self-satisfaction in the professional feld
of more experienced respondents, it is useful to employ psychological
investigation based on the age aspect. E.g.:, Kite & Johnson (1988)
ascertain that society exposes a more negative attitude towards senior
people. The possibilities to get a job or to be promoted are limited for
such people because of public stereotypes (Wahler, 1997).
Otherwise, lower professional self-esteem of the people having longer
work record could have resulted from their own or others awareness
about their inadequate ability to process information. E.g., Craik &
Jennings (1992), Salthouse (1991) deduce that senior people are not
able to perform memory involving tasks as effciently as younger ones.
Thus, senior people inevitably make more mistakes, their performance is
slower and work results are worse. By the way, these changes have been
traced investigating the respondents under the age of 65 (Salthouse,
1985; Verhaegen & Salhouse, 1997).
a much lower professional self-esteem could have been conditioned
by a rapid technical expansion in Lithuania. Senior citizens are not able
to master and handle new technologies so fast because of the above
mentioned psychological age shifts. Meanwhile during the last decade
under the countrys economic expansion employees are supposed to
use more advanced technologies or equipment than before. Intensive
changes in labour market and educational problems could condition
lower feelings of professional self-satisfaction. After the restoration of
Lithuanian Independence a lot of people had to change their qualifcation
or to expand it intensively. Educational services, however, have not yet
been adjusted to meet the needs. To be more precise, it could have been
the case that andragogues (their preparation has started only during the
3
last decade) failed to concentrate on educational peculiarities of this age
group in the study process their lower learning motivation as compared
to younger people (Warr, 1994; Warr & Birdi, 1996); worse ability to
master the material and necessary time output to study teaching material
(Kubeck, Delp, Haslett, McDaniel, 1996) and etc.
During the research it was taken into account how the respondents
participate in in-service activities, their contentment with the process itself
and lecturers expertise. While investigating the respondents attendance
of in-service training events, the respondents were asked how frequently
they participated in in-service training activities in the last 5 years. The
following situation has been defned (Figure 2).
35%
7%
9%
29%
20%
1-3times
4-6times
7andmoretimes
never
noresponse
Figure 2. Participation frequency in in-service activities
the results of the research convince that one third of the respondents
have raised their qualifcation not more than three times during the
last 5 years. One ffth of the respondents have not given the response
to the question. Presumably, they have not attempted to raise their
qualifcations.
almost one-third has pointed out that they have not attended any
in-service activities throughout the period of last 5 years. Only 16% of
the respondents try to raise their qualifcation. Thus, it makes it possible
to admit that in-service training has not become a need for the majority
of the respondents. Being in this situation and having in mind that
rapid economic expansion requires constant knowledge renewal, it is
presumable that low striving to raise ones qualifcation can impede the
countrys further economic development in the future.
During the research the interest was taken in how frequently in-
service training correlates with the respondents education, age and
experience in labour market. It has been discovered that the frequency
of in-service training is slightly determined by the respondents age
(2=161.43; p<0.000; df=20), education (2=139.83; p<0.000; df=20)
and work record (2=181.14; p<0.000; df=20). It turned out that the
4
people who have less education more frequently never participated in
in-service events, that is, 38.5% of the respondents having general high
school education, 41.5% special general high school education. Only
29.7% of the respondents with further educational background and fewer
respondents with higher education (20.2%) have not attended in-service
activities. As far as the age aspect is concerned, it has been identifed
that the majority of the respondents who have not participated in in-
service activities during a 5-year period are young people less than 25
years old or older people over 55 years old. A similar situation occurred
investigating the results concerning the aspect of work record. 37.3%
of the respondents have never attended in-service. Their work record
is less than 5 years. 33.9% respondents whose work record is over 30
years have not participated in in-service training either. Poor participation
of the younger generation could be explained that they still study or
have just fnished some kind of educational institution. Meanwhile the
reluctance of the senior respondents to take part in in-service training
could be accounted for by the fact that their realisation that they are
approaching the end of their professional career and that is why they lack
professional motivation.
then we followed how frequently the respondents feel contented with
the provided courses or seminars. To this, the respondents were asked
if in-service activities meet their needs. The following tendencies have
been determined (Figure 3).
14%
44%
32%
10%
needsarefullymet
needsaremet
needsarepartialymet
needsarenotmet
Figure 3. Conformity of courses and seminars with needs of people of
employable age
the information indicates that the majority of the respondents claim
that the in-service activities offered meet (44%) or fully meet their needs
(14%). About one-third of the respondents admit that in-service activities
only partially meet their needs. The ones who consider the offered
courses or seminars hardly useful make only 10%. Thus, the majority of
analytical chemistry 4
Organic chemistry Organic chemistry 9
applied Physics 3 Physics 8 Physics 8
Professional language 8 english 3 english 3
Human physiology
Mathematics and
computer science
6 Mathematics
Computer science
3
Mathematics
Computer science
8
3
Optional subjects 6 Optional subjects Min.
4
2nd year
analytical chemistry ii 4 analytical chemistry 9 analytical
chemistry
8
instrumental analysis
Physical chemistry 7 Physical chemistry 8
Organic chemistry II 4 Organic chemistry 12 Organic chemistry
ii
8
Biological chemistry 6 Biochemistry 10 Biochemistry 8
Microbiology Microbiology 10 Microbiology
Pharmaceutical
chemistry
analysis of the
medicines
14 analysis of the
medicines
8
227
Pathological physiology 4 Pharmaceutical
botany ii
Structural
characterisation
of organic
compounds
9
environmental health 3 Molecular biology 3
Professional language
ii
4
Optional subjects 13
3rd year
technology of
pharmacy drugs
8 analysis of the
medicines ii
7 analysis of the
medicines ii
9
Pharmacognosy 9 Pharmacognosy 7 Pharmacognosy
and pharmacology
6
Pharmacology
Pharmaceutical
chemistry
Pharmaceutical
and toxicological
chemistry
10 Pharmaceutical
and toxicological
chemistry
8
essentials of internal
medicine
4 applied
biochemistry
applied
biochemistry
8
First aid and disaster
medicine
4 Physiology 12 Physiology 8
Drugs metabolism 3 General and
molecular pathology
8 General and
molecular
pathology
Special
methodologies in
pharmaceutical
analysis
7 technology
and socio-
economy and
pharmaceutical
legislation
13
Hygiene
Optional subjects 22 Optional subjects Min
4
th
year
Chemistry of medicine 10 Pharmaceutical
chemistry
(molecular)
6 applied
pharmaceutical
chemistry
8
technology of
pharmacy drugs
7 Biochemistry of
nutrition
3 Biochemistry of
nutrition
3
Social pharmacy 9 technology
and socio-
economics and the
pharmaceutical law
12 technology and
socio-economics
and the
pharmaceutical
law
13
toxicological chemistry 9 Pharmaceutical
and toxicological
chemistry ii
10 Pharmaceutical
and toxicological
chemistry ii
toxicology
8
7
Continued table 3
228
Pharmacology ii 4 Pharmacology and
drug therapy
11 Pharmacology
and drug therapy
8
Clinical pharmacy 3 Drugs metabolism 4 analysis of drugs 11
Pharmacotherapy laboratory
extraction and
preparation of
synthetic drugs
12
Optional subjects 13 Optional subjects Min
1
5
th
year
Practice 39 Practice 30 Practice 30
Final thesis or
Qualifcation
examination
3 thesis 1 thesis 24
Pharmaceutical care 3 technology
and socio-
economics and the
pharmaceutical
law ii
11 technology and
socio-economics
and the
pharmaceutical
law ii
8
Chemical analysis of
phytopreparations
3 toxicology 10 toxicology ii 7
Xenabiotics metabolism 3 Purchase of
capacity and
relationship
management
Biochemistry of
nutrition
3
Pharmaceutical
chemistry
(molecular)
6
Controls
technology of
medicines
3
applied
pharmacology
3
Optional subjects 9 Optional subjects Min
1
Total ECTS 1-5 years 300 Total ECTS 1-5
years
300 total eCtS 1-
years
300
Conclusions
education system is the most important social institute and that of
socialisation. Rapidly developing society results in changes both in the
common eu education area and education systems of separate member
states, where national features are also preserved. National education
indicators are evaluated and compared to equivalent indicators of other
Continued table 3
229
states by applying the International Standard Classifcation of Education
(ISCED). Based on this classifcation, statistical data are processed
and publicised that refects each level of education on the national and
international basis. Since the Lithuanian education system was integrated
into the european union education area and national legal acts regulating
change in education were complied to the European legislation, national
particularities of the education system preserved and are still clearly
visible in the training of specialists of high qualifcation, namely, in higher
education system and level 6 of the Lithuanian education system (ISCED
5).
In Lithuania, pharmacy specialists are only trained in one university
(Lithuanian University of Health Sciences) in an integrated study
programme (with the duration of fve years (300 credits, 10 semesters, fve
years, each of them consisting of 60 credits)). There are no specialisations.
The studies end in a fnal examination or defending a master thesis. A
Master in pharmacy, a pharmacist, when planning a career inside the
country, may choose work in pharmacies, pharmaceutical companies or
continue studies in doctoral studies.
Italy has played an important role in European higher education: it
is one of the four countries that frst engaged to create the so-called
European Area of Higher Education (Sorbonne Declaration, May
1998), thus starting that type of higher education reform which, known
as Bologna Process (Bologna Declaration, June 1999) is being imple-
mented all over Europe. In Italy, like in Lithuania, higher education is
structured in a binary system, consisting of two main articulations: the
university sector and the non-university sector.
In Italy, pharmacy specialists are trained in every third university. The
Pharmacy study programme (300 credits) has two felds: Pharmacy and
Pharmacy and Pharmaceutical Chemistry and Technology. Graduates of
the integrated studies have a possibility to further choose a specialisation
or advance to doctoral studies. Specialisation studies determine (open)
wider career possibilities, e.g. work in pharmacies, hospitals, phar-
maceutical companies and education institutions.
Having analysed and compared pharmacy specialist training systems
and career possibilities in Lithuania and Italy, the following differences
were revealed: a) in Lithuania pharmacy specialists are trained at one
university (Lithuanian University of Health Sciences), whereas in Italy
pharmacy study programs are available at almost every third university.
b) the Lithuanian Pharmacy study programme is integrated (without any
specialisations), whereas in Italy two study felds are present: pharmacy
230
and pharmaceutical chemistry and technology; c) in Italy specialisation
studies are also available (>20), which can be organised in cooperation
with Faculties of Medicine and Veterinary; d) Career possibilities
in Lithuania are rather limited, most of the graduates of integrated
Master studies are employed in pharmacies and a small part work in
pharmaceutical companies and other institutions or have a possibility
to continue doctoral studies. In Italy the choice of employment is wider,
resulting from specializsation studies.
references
Bologna declaration. (1999).
Berlin Communiqu. (2003).
Bergen Communiqu. (2005).
Prague Communiqu. (2001).
The Law on Education of the Republic of Lithuania. (2010) Nr. I-1489.
The Law on Science and Study of the Republic of Lithuania. (2009) Nr. XI-242.
London Communiqu.(2007).
Leuven Communiqu. (2009).
Sorbonne Declaration. (1998).
Provisions of State Education Strategy 2003-2012. (2003) Nr. IX-1700.
231
organIzaTIon oF lEarnIng anD
rESEarCH EnvIronmEnT In EDuCaTIon
For SuSTaInaBlE DEvElopmEnT
(prE-SCHool, prImary, anD
SEConDary lEvEl)
Use of experiential marketing technologies
in teaching at higher education institutions
Natlija Sotikova,
marina gunare
Baltic International Academy, Latvia
Abstract. Objectives The article has been written with the purpose
to analyse the changes that have taken place in the teaching-learning
process at the university level, whether the teachers attitudes to teaching
they deliver have changed for the last 15 years, what the students
expectations concerning the study process are, what forms of teaching
are of most interest for the students, what kinds of experiences the
students share with the friends and family, what would be an ideal lecture
in the students perception.
Design and methods. For the purposes of the present research, the
following have been performed: a survey conducted among the teachers
working for PR study programme, a questionnaire survey among BIA
(Baltic International Academy) students and the student doing Advertising
and management at RISEBA (Riga International School of Economics
and Business Administration); the method of observation was applied by
the authors of the article, as the authors have had 15-year long teaching
experience at higher education institutions, the authors presently work
as lecturers at the above higher schools and are currently teaching at
the above programmes. Altogether 60 students and 20 teachers were
questionnaire surveyed.
Results the fndings of our research have demonstrated that at
the PR study programme there are only 3-4 study subjects where, in the
course of the study process, elements of experiential marketing are made
232
use of. The teachers survey has shown that 90% of them maintain that
signifcant changes have taken place in the study process for the last 10-
15 years; only 30% of the teachers, however, apply new technologies in
practice.
Conclusion Contemporary enterprises need resourceful and
dynamic people able to determine the direction of the activity on their
own, confdent, self-motivated, interested to develop new skills. Expressly
those qualities should be in the focus of attention of the higher education
institutions in training of young professionals; and the experiential
marketing technologies could contribute signifcantly to develop such
qualities in the course of the study process.
Keywords: higher education, interactive methods of teaching,
experiential marketing technologies, experience, study process.
Introduction
The information boom having a lot of impact on contemporary life,
it compels the teachers to reassess the traditional forms of work, to
reconsider the contents of education. The aim of the contemporary higher
school consists of training of a competitive professional. It should be kept
in mind, however, that in current social and economic situation when
the changes in ideas, knowledge and technologies occur faster than the
generation change, the reserve of the professional skills and knowledge
once acquired will suffce only for 5-10 years. (Malone S.A. 2003). The
advancement of the society, science and technologies occur at such a
pace that new knowledge rapidly becomes irrelevant and outdated. All
that has a lot of impact on the teachers work; the teachers thus have to
take into account the continually changing realities, develop and improve
their skills and methods of teaching on a regular basis. It also has a
lot of impact on the students training whose skills and abilities should
be developed in novel ways. This would help the students in future to
upgrade the knowledge reserve more easily and be in step with the
times.
At higher school, when the study matter is delivered orally, the
word-of-mouth methods of teaching are mostly made use of, as much
as they used to with the lecture taking the central place among the
above methods. The lecture as a leading element of the overall study
course serves to deliver extensive theoretical subject matter ensuring
completeness and wholeness of the students perception. However, the
traditional university lecture has a number of imperfections as this method
facilitates with the students passive reception of opinions and hinders
independent thinking. Of course, lectures are necessary. Experience of
233
higher school instruction has proved that without lectures the academic
level of overall training goes down, the consistency and steadiness of the
students work during the semester is impaired. Therefore, the lecture
remains one of the leading methods of teaching and a leading form of
study process management at higher school institutions.
various teaching methods combined would render the studying
process more interactive and diverse. Contemporary teaching metho-
dology comprises over 250 various teaching methods and techniques
(, 2008). Application of the methods results in certain
transformation of the role of the teacher and emergence of new tools to
evaluate the students achievements. Figure1 gives some of the most
widespread teaching methods.
Individualreadingassignments
Fastdiscussionssubgroups
Circleofknowledge
Presentationofworkexperience
Brainstorm
Projects
Discussions
Experiments
Enterprisetour
Methodsofproblemsolutions
Someofthemostwidespreadteachingmethods
Fastdiscussionssubgroups
Figure 1. Main teaching methods
As research fndings have shown, group work proves to be the most
effective method (Figure 2) (, 2009).
234
Figure 2. Effciency of the methods used in the study process
Therefore, the last decade has seen active introduction of innovative
methods using new progressive technologies.
Contemporary higher school has at its disposal quite a number of
methods facilitating creativity with the students. These methods include
tours and excursions, business games, presentations, crossword puzz-
les to be created by the students, case study analysis, polls and sur-
veys, project presentations, educational games (role play, simulation
exercises, business games and educational games), utilising of public
and community resources (a visit of an expert, tours), social projects
and other out-of-school educational activities (social projects, contests,
radio and newspapers, flms, performances, exhibitions, shows, songs
and fairy tales).
as opposed to the Soviet times when the form of the examination was
unifed for all an oral or written answer during the examination, now
the forms of examination may additionally comprise project presentation,
library-research papers, and other presentations.
Computer technologies have brought essential novelty to the study
process, allowing for interactivity and facilitating development of active
forms of assignments. Such new quality offers the possibility of effective
perceptibly useful broadening of the area of independent study work of
the students. With emergence of digital publications and virtual study
laboratories in practical classes and improved access to information, a
number of individual independent forms of studies are rapidly develop-
ing.
Currently the majority of leading higher education institutions are
striving to modernise the system of education based on broad application
of information and communication technologies, offering new prospects
and remarkable possibilities for teaching/learning. The interest for such
235
resources is growing both among the teachers and the students. In
the work (Multimedia culture) Shlykova
writes: ...the works of the national (Russian Federation) researches,
various experiments on the multimedia use confrm the conclusions
arrived at by the American counterparts. ... In the study process the
students acquire not more than a quarter of the subject matter offered.
Multimedia technologies allow increasing the above rate twice or thrice,
as they offer syncretic teaching, i.e. simultaneous visual and auditory
perception of the subject matter, active participation in managing the
way of the subject matter delivery, going back to the sections requiring
additional reviewing. ... In future the role of multimedia in education will
be constantly increasing, as the knowledge ensuring high professional
skills levels always tend to be changing fast. (, 2004).
Kolb describes a learning cycle integrating all the learning styles:
activist, thinker, theoretician and pragmatist. Activists prefer action.
thinkers analyse in-depth and from various angles the knowledge they
acquire. Theoreticians like developing theories from disconnected facts
and are absorbed in developing principles, creating models and systemic
thinking. Pragmatists strive to try the knowledge in practice. Kolb
suggests four types of learners: Divergers, Assimilators, Convergers,
and Accommodators.
able 1. kolb and Fry on learning styles (Tennant,1996)
learning style learning characteristic Description
Converger
abstract
conceptualisation +
active experimentation
strong in practical application of ideas,
can focus on hypo-deductive reasoning on
specifc problems,
unemotional,
has narrow interests
Diverger
Concrete experience +
refective observation
strong in imaginative ability,
good at generating ideas and seeing things
from different perspectives,
interested in people,
broad cultural interests
assimilator
abstract
conceptualisation +
refective observation
strong ability to create theoretical models,
excels in inductive reasoning,
concerned with abstract concepts rather
than people
accommoda-
tor
Concrete experience +
active experimentation
greatest strength is doing things
more of a risk taker
performs well when required to react to
immediate circumstances
solves problems intuitively
236
The importance of refexion and continual improvement is emphasised
in the study cycle. Mnemonic DRUD facilitates the acquisition of the steps
in the activity being carried out.
Do something
refect on it
understand it and conclude
Do it differently (Malone, 2003)
Figure 3 gives an illustration of the learning cycle
Reflectiononthe
actioncarriedout
(diverger)
Conclusions
(assimilator)
Action
(converger)
Applicationin
practice
(Accommodator)
Figure 3. learning cycle
Taking into consideration the learning cycle, the technologies of
experiential marketing appears particularly promising as they allow
bringing into the classes an element of creativity, out-of-box thinking,
which facilitates training of analytical skills with the young people,
capable of a creatively different approach to problem solution, prepared
to take part in discussions and make independent decisions. In order
to develop the above qualities with the students, it is essential that the
students study work should comprise creative assignments. Creative
assignments are understood as such study work when the students are
required not merely to render the information, but fnd, to a lesser or
greater extent, a creative approach, as the assignments comprise some
element of uncertainty and might have a number of solutions. As is known,
the creative assignment is the content and the basis of any interactive
method. A creative assignment (and especially the ones relevant to
the students life) renders the studying meaningful and is motivating
for the students. The open-end tasks and an opportunity to fnd ones
own correct answer based on personal experience and the experience
of a colleague, a friend makes it possible to create the foundation of
237
cooperation, cooperative learning, communication involving all the
participants of the study process including the educationalist. The choice
of a creative assignment, in turn, constitutes a creative assignment for
the educationalist, as it is required to fnd an assignment meeting the
following criteria: the assignment does not have a categorical one-word
answer; it is a practical one and useful for the students; it is relevant to
the students life and work; it is appealing for the students; and serves
the educational purposes ad maximum.
Davis and Botkin in the book the Monster under the Bed state
the following : Industrial approach to education [has rendered] the
educationalist actors, while the students are passive observers. As
opposed to that, the emerging model [of education] brings the prospect
for the students to become active participants. Acting will shift from the
consumers to the users, i.e. from teachers to pupils, while the study
process will be determined by an active pupil rather than a manager-
teacher. On the new educational market the clients, the executives and
the students will become active pupils, or, rather interacting pupils
(Davis, 1995). First of all, we will consider the experiential marketing,
the technologies of the experiential marketing, and the ways to apply
the experiential marketing in the study process at higher education
institutions.
Experiential marketing is an instrument to build an emotional link
between the product (trademark, brand) and the consumers within the
frameworks of the event (actions, presentations) held by the producer
(Schmitt, 1999). Thus, in the course of delivering the instruction, an
emotional link is built among the teacher, the study subject and the
students.
Experiential marketing provides for full immersion of the student into
the study subject with the purpose of more profound acquisition of the
study subjects material.
Experiential marketing possesses the following features: it is
entertaining, engaging, boundary-breaking and value creating.
let us consider how the above are revealed in the study process at
the level of higher education. There used to exist such an approach to
the study process: the education should be serious, the students should
be passive and everything depends on the teacher. As is known, the
contemporary consumers (to which category also the students belong)
desire experiential impressions. All the constituents of culture, such as
news programmes, education, sports, and nutrition - strive to meet the
above requirement (Schmitt, 2003).
238
To fnd out whether experiential marketing is in demand in higher
education and whether its elements are used in the study process, a survey
was conducted among the teachers working for PR study programme,
a questionnaire survey among BIA (Baltic international Academy)
students and the student studying in the programme advertising and
management at RISEBA (Riga International School of Economics and
Business Administration); the method of observation was applied by the
authors of the article, as the authors have had 15-year long teaching
experience at higher education institutions, the authors presently work
as lecturers at the above higher schools and are currently teaching at
the above programmes. Altogether 60 students and 20 teachers were
questionnaire surveyed.
Based on the research fndings, the following conclusions can be
made:
Entertainment serves the source of positive emotions, generates the
emotion of joy and pleasure, and appealing to fantasy and humour.
Engaging. The new teaching approach is engaging both for the
students and the teachers. The students hunger after new experiences:
engaging, offering an escape from the every-day reality and taking into
a different world. 30 % of the students noted that it is important for them
that the teacher treats them as colleagues, uses interactive methods of
instruction, creates interactive experiences, facilitates learning of the
students, encourages research, and encourages independent opinions,
role play during the study session.
Boundary breaking. the technologies of experiential marketing
carry the potential of transforming the students perception of the study
process. Frequently, due to the impressions and experiences offered
to the students, the boundaries between the students and the teacher
become blurred and the students become active participants of the study
process.
value creating. the use of experiential marketing in the study pro-
cess in higher education brings about both actual value and benefts.
the experience offered conforms to the strategic goals of the higher
education institution. The students requirements are taken into account
and are intended to build the relations with the students. Besides, in this
way consumer values are created, for instance in the form of education,
entertainment, incentive. The experience proposal comes about when
the higher education institution appears as a stage with the study process
being the stage set with the aim to involve the students into an active
study process (Pine, & Gilmore, 2005).
239
Memorable experiences are created on condition four components
are combined: the education itself, entertainment, aestheticism, escape
from everyday reality into virtual reality.
The components of the technologies of experiential marketing are:
arousal of interest, engagement into the action, active participation in
the process, urge to share the experiences and knowledge with others.
the use of the technologies renders the process of teaching-learning
attractive, interactive, and memorable.
Experiences is the fullness of feelings and sensations, brought
about by some event or interaction, - such is the defnition coined for the
notion by the specialists in the feld of design Press and ooper (,
, 2008).
With the experience for the background the students better perceive
and retain the delivered instruction, identifying the study process with the
positive emotions experienced during the class. Due to the emotional
engagement, the positive effect lasts for a long time.
Pine and Gilmore, the authors of the book the The Experience
Economy, maintain that even the most trivial activity can be transformed
into an unforgettable experience. The companies offer the experience
when they engage the customers into an ongoing action at the personal
level, striving to make the event a memorable one for the customers.
various experiences attracting the attention of the students can
be created at the higher education institution, such experiences will
render the students active participants of the study process, improve
the perception and retention of the subject matter. Pine and Gilmore
suggest that the algorithm of experience creation should be considered
within two main areas: participation in the process: active or passive;
the type of the relations or attitude existing between the client and the
performance type: absorption or immersion (Pine & Gilmore, 2005).
The frst area (on the horizontal axis) corresponds to the extent the
students take part in the study process. On the one side there is the
passive participation, when the students do not exert any direct infuence
on what is going on. For instance, in the course of the studies those
might be the students listening to the teachers during the lecture or
the visitors during the Open Doors days, or Shadow Days, listening to
the speaker and thus taking a passive part in the events and collecting
experience as listeners or onlookers. On the other side there is the active
participation, when the students exert direct infuence on what is going
on. For example, the students taking part in discussions, round tables,
seminars, workshops, contests, various events.
240
Another area of experience (on the vertical axis) refects the type of
link or attitude existing between the students and the study process. On
the one side there is absorption, occurring when the experience is carried
over to the inner world of the person and the persons attention is thus
retained; on the other side there is immersion, i.e. the students actually
(or virtually) becomes a part of the experience (Pine & Gilmore, 2005).
In other words, when the experience enters the students, as
for instance, when they are watching an educational flm or seeing a
presentation, the absorption is observed.
When, on the other hand, the students enter the experience, as
taking part in a contest or role play, or initiation into students, the students
are immersed into the experience.
If the vertical and the horizontal axis are combined, four areas of
experiences are formed: entertainment, education, escape form reality
and aestheticism (Pine & Gilmore, 2005).
those areas are not mutually excluding and are frequently combined
in a unique personal experience.
Fig. 4. Four types of experiences
Entertainment. Though education is a serious matter, it does not
mean that it cannot be fun. Kotler, a professor teaching marketing at
Kellogs School of Management, in his article Education Packagers:
A Modest Proposal introduced a metaphor classroom theatre and
encourages the compilers of educational programmes (as opposed
to the publishers) to follow the example of the Hollywood producers
and create multimedia experience, which would both educate and
241
entertain the students (Kotler, 1978). In the students questionnaire
survey, 90% of the respondents answering the question about what kinds
of lectures they like best, answered that they prefer the lectures featuring
some humour, striking examples, vivid descriptions, some provocation in
discussions.
Education. Many students (70%) responded in their questionnaires
that they favour the opportunity to apply in practice the knowledge and
skills acquired. Development and implementation of own PR campaigns,
presentations, promotional booklets, portfolio, analysis of promotional
and PR campaigns, reports, photo and video reports produced on the
event help to consolidate in practice the knowledge and skills acquired.
80% of respondents replied in affrmative to the question whether the
practical skills they learned in practice helped them to acquire the study
subject in general.
the students of the study programme Public relations implemented
at Baltic international academy within the frameworks of the study subject
Means and Technologies for communication with the target audience
apply their skills in practice holding various events, inviting pubic
personalities for the meetings with the students, creating promotions for
those events, preparing photo and video reports on the events.
Escape from reality. During the escape, the student is fully immersed
into the experience and takes part in it. It can be a simulation of a court
trial at law school, receptions held for the business etiquette studies, feld
studies at the enterprises or offces, role play, youth camps, costumed
performances and celebrations. Contrary to what the name of the
method suggests, the students do not escape from the every-day reality,
but rather make for the place and for the activity which is worthy of their
time and efforts.
Aestheticism. In an aesthetic experience a person immerses
(is wrapped up in) into the event or environment without making any
impact on this (or the person almost does not make any impact), i.e.
the environment remains unaffected. A person may receive an aesthetic
experience while visiting a picture gallery or a museum. An aesthetic
experience at a higher education institution can be created through the
interior design of the study rooms and halls, library, decorations and sets
created for the events. The students tend to pay a lot of attention to this
particular aspect. The more so, the experts on performance improvement
are increasingly paying particular attention to the creative spaces. In
such spaces the knowledge is acquired more effectively and the ideas
generated by the students are of more practical and creative nature,
such spaces facilitate the spirit of cooperation (, 2011).
242
in order to create an exciting and powerful experience, we should
not be focused on merely one area; rather elements from every area
should be combined to create the experience the higher school institution
intends to offer to their students.
For instance, during the lectures in such study subjects as Principles of
Advertising, Corporate Culture, and Communication with Target Audience,
it is possible to create experiences comprising all the four components.
The means at disposal are: the teachers narration concerning the types
of advertising, presentations, visual illustrations, video demonstrations
with a follow up in a form of analysis. Examples of creative assignments
carried out within the frameworks of the course could be: advertisements
created in the class, attempts to make video clips as a home task,
generation of creative ideas during the lecture, review and analysis of
promotional campaigns of the leading world companies.
the study course Communication with target audience necessitates
integration of theory into practice. The students organise actual events,
exhibitions, presentations, balls, meetings with public personalities.
According to theory, this is not a simulation of activity but activity as such.
The students get an opportunity of frst-hand experience and to see in
practice what really works and what should be in the focus of attention.
The students prepare reports on the events, photo essays, invitation
cards, carry out activities to attract public attention to their projects.
Conclusion
The research that has been carried out demonstrates that, though
te they understand the requirements of the current situation, many high
school teachers are still making use of time-tested methods and do
not pay suffcient attention to the new methods of instruction. In their
questionnaires the students mark only 3-4 study subjects in delivering
of which the elements of experiential marketing, such as entertaining,
education, escape and aestheticism are used. Questionnaire survey of
the teachers has shown that 90% of them realise that signifcant changes
have taken place in the study process for the last 10- 15 years; only 30%
of them, however, apply new technologies in practice.
The choice of the effective methods and means for a specifc study
session appears to be one of the most important aspects of the study
process. When reviewing the means and methods of teaching, it
should be taken into consideration that they are continually improved
and developed. However, it should also be taken into account that one
and the same means and methods can be more effective under some
conditions while totally unacceptable under other conditions.
243
a contemporary teaching model opens the possibility of rendering the
students active participants of the study process. The active aspect, in
such a case, shifts from the teacher onto the students; the study process
will be determined rather by an active student and not by a managing
teacher. On the new market of education the administrators, instructors
and students will cooperate in the study process, allowing training of the
professionals sought-after on the contemporary labour market.
references
Davis S. (1995). The Monster Under The Bed. Touchstone.
Kolb D. A. (1984). Experiential Learning, Englewood Cliffs, NJ.: Prentice Hall.
Kotler Ph. Education Packagers: A Modest Proposal // The Futurist. august
1978. P. 239242.
Malone S. A. (2003). How to Set Up and Manage a Corporate Learning Centre.
Gower Publishing Company.
Pine B. J., Gilmore J. H. (2005). The Experience Economy: Work Is Theater
& Every Business a Stage. Harvard business School Press, Boston,
Massachusetts ISBN 0-8758-4819-2.
Schmitt B. H. (1999). Experiential Marketing: How to Get Customers to Sense,
Feel, Think, Act, Relate. New York: The Free Press.
Schmitt B. H. (2003). Theres No Business Thats Not Show Business: Marketing
in an Experience Culture. Financial Times. Prentice Hall.
Tennant M. (1997). Psychology and Adult Learning 2e, London: Routledge.
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244
Development of competence (excellence) centre
for the improvement of the quality of
vocational education
Eriks grinbergs,
Ieva margevica
University of Latvia
Abstract. Signifcant changes have taken place during the recent
years in vocational education in Latvia the aim of which has been to
promote the development of institutions of vocational education that are
oriented towards increasing the quality of education and encouraging
them to diversify the education programmes they are offering and to
improve professionally the study process that would correspond to the
abilities and interests of the learners.
The new demands reveal the necessity to change the way the work
is organised in the vocational education institutions. It is envisaged to
establish 14 competence (excellence) centres of vocational education in
Latvia until 2015.
The aim of the study is to examine the experience of other European
countries in establishing the competence (excellence) centres which
are aimed at satisfying the needs of the society, free market and every
individual. In order to achieve the aim, the authors will analyse the latest
documents that provide information about the competence (excellence)
centres of vocational education as well as analyse the experience of the
competence (excellence) centres of other European countries. The study
will result in working out recommendations for successful establishing of
competence (excellence) centres of vocational education in Latvia.
Key words: vocational education, professional education competence
(excellence) centre.
Development of competence (excellence) centre for the impro-
vement of quality of vocational education
Due to the rapid development of technologies and the social and
economic conditions, the demand for workers who are able to adapt
in the constantly changing working conditions, to work in non-standard
situations, who are fexible and are able to perform effciently their work,
who show the initiative to improve their knowledge and skills to develop
professionally, is increasing all over the world.
The new economic, political and social challenges put forward new
requirements for the vocational education so that it could satisfy the
245
needs of the society and would correspond to the demands of the labour
market of the near future.
During the last decade, the vocational education is one of the priorities
of the EU education policy. Maastricht, Helsinki, Bordeaux and Bruges
Communiqu (European Commission, 2004, 2006, 2008, and 2010)
emphasise the attraction of the vocational education as the key factor
to increase the involvement in the vocational education. The greater
involvement means not only the possibility to ensure the specialised and
professional qualifcation necessary for the labour market to the people,
but also as the main input in the implementation of lisbon goals
because in this way also the people who would otherwise not continue
education after the compulsory schooling age may get the qualifcation
(CEDEFOP, 2010, 23).
When analysing the Bruges Communiqu (2010), it is seen that the
key objectives of the vocational education are the following: to maximise
access to lifelong learning, to create more opportunities for experience
and training abroad, to provide higher quality courses, to favour the
access for disadvantaged people and to promote innovative thinking,
which coincide with the priorities formulated already in 2004 Maastricht
study (Tessaring, Wannan, 2004) which particularly underlines:
Promoting the image and attraction of the vocational education
among the employers and other individuals with the aim of
facilitating the involvement in vocational education and vocational
training;
reaching a high level of quality and innovation in the vocational
education system which would be benefcial for all learners
and would make the european vocational education globally
competitive;
linking the vocational education with the demands of the labour
market, which requires highly qualifed work force and especially
education and professional development of the senior workers
that is connected with changes in the demographic situation;
Promoting the needs of the risk groups and groups with low
education aimed at social cohesion and at increasing their invol-
vement in the labour market.
taking into consideration the european dimension and the inter-
nationalisation, the institutions of the vocational education, as the Ger-
man scientists Gauger and Kraus (Gauger, Kraus et al., 2007, 19)
emphasise, should promote
intensive acquisition of the foreign languages;
246
wide use of the new media, e.g., e-learning;
mobility of the learners, teachers and school principals;
intercultural competence as an important precondition of the
European labour market;
introduction of unifed quality standards, quality assurance and
assessment.
As regards the above-written, the authors of the article would like to
admit that along with the Bologna process where higher education takes
the central focus, the Copenhagen process in which the strategic aim is
the improvement of the quality of vocational education was also started
in 2002.
thus already for several years the vocational education systems
in europe face many changes that lead to the transition from input
management and control approach to the output controlling approach.
Scientists (Canning, 2000; Wilbers, 2003; Tiemeyer, 2003) have indicated
that one of the successful preconditions of implementing the output
controlling approach is to ensure greater autonomy to the vocational
education institutions, which creates also a possibility to take greater
responsibility.
Such a direction creates the necessity for all those involved in voca-
tional education to understand and become aware of their new roles
in order to overcome the current knowledge (content) oriented ap-
proach and implement the competent action oriented approach, i.e.,
the acquisition of the competence in the organization that is constantly
improving, where everyone is learning; the guided education in order to
attain the goal every persons wellbeing and ensuring the quality of life,
thus promoting the quality of vocational education.
The objectives of the vocational education in Latvia are refected in the
Law on vocational education. The Law on vocational education (1999)
stresses that one of the key objectives of vocational education is creating
the possibilities for the vocational education students to continue their
education abroad and to compete in the international labour market.
It is essential to note what has been underlined in Latvia 2030. The
strategy of Latvias sustainable development - that the technological
competence, the ability to integrate the skills and competences of different
spheres, creative abilities, the human and risk management skills as well
as the openness to international and intercultural cooperation acquire
an increasingly greater importance. It means that the competitiveness
of latvia will more and more depend on the connection between the
education system and the changes in the labour market and the ability
247
to prepare people for work in the changing conditions all through his/her
life.
at present the priority objectives in the optimisation of the vocational
education institutions in latvia are advanced in accordance with the
Lisbon Strategy (2000) that the European Union has to become the most
competitive and dynamic knowledge based economy in the world. The
optimisation of the vocational education institutions will promote ensuring
the labour market with the necessary number of specialists according to
the employment structure.One should keep in mind, however, that a new
strategy has already been developed Europe 2020: The Strategy for
smart, sustainable and integrative growth (EU 2002) EU 2020 strategy
is based on the outcomes of the lisbon strategy which were achieved in
the framework of the development and employment partnership, taking
into account the new challenges. According to the Consultative document
of the European Commission EU 2020, the idea of the strategy is to
establish a more sustainable, environment friendly (greener) economy of
the social market in the space of the european union where the level of
wellbeing is promoted through innovation and effective use of resources
and the main emphasis is placed on knowledge.
there are three key priorities in the Consultative document of the
European Commission EU 2020:
1. Ensuring the development (growth) on the basis of creating value
with the help of knowledge (education and research, innovation
and creativity);
2. Providing possibilities for people in the inclusive society (fexibility
and safety in the labour market, skills, decreasing the poverty and
exclusions, broadening the possibilities of self-employment);
3. Developing a more competitive, common and environment friendly
(greener) economy (policy on transport, power industry and indus-
try).
In order to achieve the aims set forward by the strategy EU 2020 the
promotion of the economy which is based on knowledge and innovation,
which is more effective as regards the resources, which is less harmful
to the environment and which is more competitive, which enjoys a
high level of employment and which ensures the social and territorial
cohesion, the Council of Ministers of Education, Youth and Culture of
the eu has approved the conclusions the Strategic framework for
the European cooperation in the feld of education and training 2020
which puts forward four strategic goals to make the lifelong learning
and mobility the reality; to improve the quality and effectiveness of
248
education and training; to promote fairness, social cohesion and civic
participation; to promote creativity and the ability of innovation, including
the entrepreneurship abilities, in all levels of education and training.
the aims expressed in the above-mentioned strategies to a certain
extent coincide with the strategic aim expressed in the national
development plan of Latvia 2007-2013 education and knowledge for
the growth of national economy and the excellence in technologies. The
key aim for the development of education resulting from the strategic aim
has been defned in the Guidelines for the development of education
2007-2013 to ensure the possibility for every citizen to acquire
qualitative education all through ones life according to the individual
interests, abilities and the needs of the countrys economic development.
Particular aims have been put forward for achieving the key aim, including
the following to ensure the educational offer that corresponds to the
development needs of the national economy; to broaden the education
possibilities for different groups of the society in all regions of the country;
to strengthen the quality of education and the leadership capacity.
Up to the present, the lack of the network in the feld of innovations
of cooperation (partnership) of educational institutions, professional as-
sociations, entrepreneurs and scientists has hindered, for instance, the
achievement of the progress (growth) based on creating the values with
the help of knowledge. As regards the vocational education, the fact
that inclusive infrastructure that facilitates innovative action has been
insuffciently developed and that there is not enough information on what
specialists will be demanded in the labour market in the near future hinder
the process of ensuring possibilities of people in the inclusive society
(fexibility and safety in the labour market, decreasing the poverty and
exclusions), the creation of innovations in cooperation with enterprises.
Latvia, according to the guidelines adopted by the cabinet of ministers
on December 15, 2009, Key guidelines for optimising the network of
vocational education institutions 2010-2015 and the development and
investment strategies developed for vocational education institutions,
plans to implement gradually by the year 2015 the programme for
optimising the institutions of vocational education. The key guidelines
have been developed in order to optimise the network of vocational
education institutions to improve the quality of vocational education,
taking into consideration the assessment of the work of vocational
education institutions, the recommendations of the branch associations
and the needs of the national economy, at the same time assessing also
the demographic situation in the regions.
249
the key guidelines for the optimisation of the network of vocational
education institutions envisage that the current 9 vocational education
institutions in 2015 in the subordination of the Ministry of Education
and Science will be reorganized into 30 vocational schools, including
14 competence centres of vocational education and 10 integrated edu-
cational institutions of the local municipalities which will be combined
with the general education or interest education institutions.
the material and technical basis of the competence centres of voca-
tional education is planned to be used for training also the students of
other vocational education institutions in work with latest technologies,
using the corresponding machines and equipment which cannot be
purchased for each vocational education institution. The competence
centres will also organise the professional development training of the
working force and the requalifcation of the unemployed, thus offering the
further education possibilities to the population regardless their age and
previous qualifcation.
the competence centres as an approach for promoting modern and
qualitative education are gaining appreciation in many countries of the
world, USA, Austria, Germany, Estonia. The use of such an approach
refects the transition from the school model to the demand model and
ensures the possibility to tailor individually the offer on the basis of the
learners needs and to develop the particular curriculum based not on
the subject but on the competences to be developed. (El Govern de
la Generalitat de Catalunya, 2010; Biemans, Nieuwenhuis et al., 2004;
Kerka, 1998; Canning, 2000)
the authors consider that the competence centre broadens the pos-
sibilities of the vocational education institution, for instance, it has a
possibility to offer a wide spectrum of services along with the vocational
education, like, further education on different qualifcation levels, on-site
professional development, consultations for the enterprises on how to
organise professional development, training of mentors, research in
the feld of vocational education, organisation of sessions related to the
acquisition of different professions at schools, etc.).
the authors are of the opinion that it is vital to study the essence
of the term competence centre and to evaluate the foreign experience
in establishing the competence centres of vocational education for
establishing competence centres of vocational education and for ensuring
their successful operation in Latvia.
When analysing the scientifc literature produced in different countries
(Estonia, Austria, Germany, USA, etc.) on the competence centres, the
250
authors faced a diversity of terms used, thus for instance, in Estonia,
Spain and USA the following terms are used: Excellence centres,
Competence or ability centres (Strickler, 2008), Excellence client service
centres, Excellence innovation centres. The term Competence centre is
more often used in Germany and Austria.
there have been several discussions in the Western europe
regarding the use of the term Competence centre, e.g., German scientist
Gckede (Gckede, 2002, 17) stresses that Both parts of the phrase
indicate to different structural aspects: competence refers to the bearers
of competence (people), center in its turn, indicates the concentration
or uniting. The institution or its part cannot have the competence but it
can unite people who possess defnite (particular) competence. As the
institution is established with the aim to promote the development of
people, then it is possible to understand the term competence center as
a centre where people have a possibility to develop their competence.
The German BLK Report (BLK, 2001, 16) explains that Competence
centers of vocational education serve the vocational education,
professional development and further education in particular branches
or professional felds, respectively, serve guilds or enterprises in the
respective regions and thus promote the provision of suffcient quali-
fcation offer as well as the transfer of innovations.
Scientists Meerten and Noske (Meerten & Noske, 2005) emphasise
that the main function of competence centres in the feld of education is
provision of high quality and innovative education services.
In Latvia (Key guidelines for optimising the network of vocational
education institutions 2010 2015) the competence centre of vocational
education is understood as the institution of vocational education which
has the necessary material basis for the acquisition of professional
qualifcation in all the basic professions of the respective feld and the
objective of which is to provide the necessary methodological support
for acquiring the professions of the respective feld to other institutions
of vocational education and to serve to both the young people and the
adults as the place for acquiring the new technologies and in future to
fulfl the functions of the examination centres, including the possibility to
acknowledge the education that has been acquired through non-formal
ways (2009, 4).
Wilbers (Wilbers, 2003, 5) explanation of the competence centre
Competence centers are institutions (competence centers as institutions),
part of the institution (competence centers within the institutions) or the
educational structures founded by different institutions, which are oriented
251
to some segment or problem. During this process of orientation the key
competences are defned, this gives a possibility to offer services that
ensure the possibility to increase the success of the main or the support
processes- shows that there are several models of relations possible
among the competence centres and institutions.
Scientists Twardy, Gckede, Beutner, Wilbers (Twardy, 2003, Beutner
& Gckede, 2002, Wilbers, 2003) indicate another model where several
institutions have founded one competence centre. Such competence
centres on the basis of common content direction unite institutions/
persons from different felds and cooperate with vocational schools,
higher educational institutions and research institutes and/or economic
and cultural institutions.
Having studied the explanations of the essence of competence
centres, the authors of the article conclude that competence centres
can exist both physically and virtually. Thus, they do not need to
have a defnite (physical) place. For instance, people who work at the
competence centre may be in different countries and be connected only
virtually. Despite the fact whether the centre is physical or virtual, it is
a real organisation with a defnite structure.
The experience of Germany, Estonia and Spain in the establishment
of competence centres and the analysis of their operation reveal that
the greatest emphasis is placed on the quality of teaching and the
competence centres as the decisive factor in increasing the quality of
vocational education, the research on vocational education and the
introduction of innovations in the teaching/learning process and in
promoting the cooperation with enterprises.
The open system of competence (excellence) centres strengthens the
creation of new knowledge and their application in practical activities.
The competence (excellence) centres in Germany and Estonia have
shown good results in vocational education; they refect continuous
and purposeful work which is directed towards bringing together and
ensuring cooperation between the leaders of enterprises, employees
of the public sector, workers in different segments of industry, trade
unions, professional associations, the teaching staff and learners other
educational institutions and study centres, universities, local experts, big
and small companies, employment agencies and other institutions.
the competence centres establish and maintain networks between
the bearers of knowledge in order to ensure the possibility for the
knowledge to emerge on the level of individuals, groups, organisations
and among the organisations (Seufert & Seufert, 1998). In order to
252
implement these objectives, the knowledge/competence clusters should
be formed as the collectives of generating learning (learning laboratories
from the practitioners, researchers and consultants/trainers) who base
the learning on common practice and experience and create their own
system of knowledge scoop (Senge, Scharmer, 1997).
The mechanisms for creating, developing and implementing innovative
ideas are formed in the competence centres in Spain, Germany and other
countries. It should be mentioned that the chief aim of the competence
centres in the above-mentioned countries is to promote, develop and
transfer innovative, practice-based knowledge.
It is possible to conclude, on the basis of the analysis of the experience
drawn from several countries, that in order to provide the quality of
vocational education that corresponds to the demands of the labour
market and a maximum return on the investments, the competence
centres have to meet several objectives:
provision of the education services:
vocational education implementation of modern vocational education
curricula using the new media, the offer of introductory sessions to the
general comprehensive schools on acquiring different professions; further
education (professional development), e.g., preparatory courses for the
master craftsmans examinations; courses that have been developed on
the basis of the needs analysis of a particular enterprise for the professional
development; courses for acquiring supplementary qualifcation; as well
as one day seminars on the topical issues in the particular feld and other
services a wide offer of e-courses, the assessment of the employees
skills, certifcation, team building, etc.
provision of the support:
to support the development of the entrepreneurship by offering the
enterprises consultations in the feld of education (e.g., how to organize
the employees on-site learning), the research and to provide support in
working out the development plans by attracting the leading specialists
(experts) in the particular feld, etc.
research and methodological work:
to improve and modernise the current curricula and the development
of new curricula according to the changes in the feld, labour market,
information and communication technologies, pedagogy in order to
ensure optimal quality of human resources.
To work out curricula that are suited for the entrepreneurship.
to respect the diversity of every individual, through evaluating their
needs, interests, abilities and experience; the development of individual
and support programs in order to ensure the possibility for every member
253
of the society to join the educational process and to realize ones potential
optimally.
Developing the cooperation networks:
To develop the cooperation networks with the universities and scientifc
institutes, feld associations, enterprises by involving the partners in
professional orientation activities, in introducing the innovations into
practice, the development of curricula, in decreasing the social exclusion
and in evaluating the operation of the competence centres in order to
ensure the link with the real life and to use gainfully the partnership
resources.
to develop stable and long-term partnership with the foreign aca-
demic and entrepreneurship sector for conducting joint research, for
joint use of the available modern technologies and intellectual resources
by developing new curricula and improving the existing curricula, by
organising further education courses, seminars for exchanging the expe-
rience, working out joint projects, organising conferences, etc.
Cooperation in studying the further education needs and interests of
the employees and in evaluating the effectiveness of the courses.
Provision of the practice placements for the learners.
Development of the international cooperation networks.
management:
To promote the investment in the feld of the research and development
of vocational education by increasing the return on the investment in
long-term perspective.
to promote the attractiveness of the vocational education in order to
ensure the involvement of people in the vocational education.
To facilitate the economic proftability by using high level scientifc
discoveries.
The use of management methods in organising activities/certifcation
(quality management systems).
the continuous development of the professional competence of the
pedagogues involved in the vocational education using the formal, non-
formal and everyday learning ways in order to ensure their readiness for
the development of new curricula, teaching/learning materials, e-learning
materials as well as for their participation in the common innovation
process in education.
Conclusions
the new requirements reveal the necessity to transform the work of
the institutions of vocational education. The social factors should also be
254
taken into consideration; that it is necessary to work in teams in order to
develop the skills to cooperate, to improve the educational institutions in
which everyone has a possibility to participate in the decision making.
the competence centres of vocational education should become the
institutions which will participate in the social and economic development
of the region and the city, directing their activities towards the introduction
of innovations and the development of the necessary competences.
Getting acquainted with the experience of implementing the vocational
education programmes in several foreign countries, the authors conclude
that the planned activities of the vocational education should be directed
towards acquisition of theory in the vocational education institutions
and in the work places, by combining high academic and working place
standards with the integrated academic and professional curricula in
order to acquire the skills necessary for the employment and to receive
professional education. The entrepreneurship, employment, government
and public institutions and organisations should actively participate in
order to ensure resources, training places and support for all learners and
pedagogues. Finally, the policy and structure of the vocational education
should facilitate the necessary cooperation links, inclusive philosophy,
planning, assessment and the development of human resources.
all the above-mentioned aspects indicate the necessity to perform
activities that would improve the quality of vocational education in Latvia.
One of the options is the establishment of competence (excellence)
centres. Such a centre will be ecological (i.e., its activities will be
environmentally-friendly and directed towards the individual who works
and learns in the centre in order to satisfy his/her needs) and socially
responsible in which three aspects education, research and cooperation
form one unity. The competence centre with the help of well thought over
and innovative research will contribute to the development of the national
economy.
On the basis of the analysis of the scientifc literature and EU normative
documents, it is possible to conclude that by establishing the competence
centres of vocational education the vocational education institutions along
with the vocational education should offer people the possibilities to use
a wide spectrum of services: the offer of further education on different
qualifcation levels, the on-site professional development, consultations
to the enterprises on how to organise professional development, the
introductory sessions at schools on acquiring different professions.
This indicates that several factors infuence successful operation of the
competence centres, e.g., the model of the organization, the use of the
255
latest technologies, knowledge management, and the use of customer-
centred approach.
the authors consider that the decisive factor regarding the capacity of
the competence centre is the continuous professional development of its
staff. It is expected that the staff of the competence centres will not only
work using the latest technologies and methods, but will also participate
in all the work processes starting with the education needs analysis and
the education demands and fnishing with the education control.
the experience gained about the operation of the competence centres
in other countries shows that the action feld of the competence centre
is very broad from the acquisition of the profession to the continuation
of education and professional development, from the exchange of
information by developing the communication and knowledge platform to
the knowledge transfer, from consultations ensuring the staff development
to the technical support of the enterprise.
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258
EDuCaTIon For SuSTaInaBlE
DEvElopmEnT anD SoCIal Work
School nET reorganisation policy in lithuania:
a social-cultural context and fnancial-economical
priorities
Audrone Juodaityt,
Erika Masiliauskien
Siauliai University, Lithuania
Abstract. As it is pointed out in the documents underlying the
educational policy of the country, the School Net Reorganisation
(hereinafter referred to as SNR) is based on two principles, i.e. optimal
management of facilities and human resources. It is assumed that such
reorganisation would secure the possibility for each pupil to the lifelong
education which would also be socially just and accessible. It aims at
qualitative educational services, thus encouraging the development
of public society. However, all strategic social-cultural prerequisites of
school net reorganisation in the educational documents of the Republic
of Lithuania bear exclusively declarative nature, while there are other
priorities prevailing in the public political discourse, namely, fnancial
and economical ones. The article presents the results of the content
analysis of strategic documents according to which it might be alleged,
that implementing of the school net reorganisation has aimed at optimal
exploitation of the schools premises and adjustment of the necessary
fnancial resources secured by the proper number of pupils portfolios,
etc. Therefore, the reorganisation has not been suffciently substantiated
by the analysis of threats and consequences on the social mobility of
pupils living in remote rural territories.
Key words: school net reorganisation policy, contexts, priorities.
Introduction. Globalisation, information boost, rapid change and
diversifcation/stratifcation of the society are the most commonly named
major challenges of modern society that spurred the rearrangement of
the school net in Lithuania. The social and cultural role of education is
259
signifed in the context of the abovementioned challenges. Besides, it
has been stressed, that the society is able to respond to those challenges
only if the educational system of the country is not static; on the contrary,
it is distinguished by a constant renewal and is capable to train educated
people. The optimal school net, allowing more effective usage of funds
and thus enhancing the quality of education, is defned as one of the
prerequisites for the creation of such a system.
There is a key goal settled for the SNR in Lithuania, i.e. the welfare of
a child as a consumer of the educational services which is related to the
implementation of the following tasks, namely, a conveniently accessible
school that would be comfortable, suffciently provided with learning
facilities and high qualifed teachers implementing modern methods in
their job, cooperation between the schools and favourable conditions for
further education (Methodical Recommendations for Rearrangement
of the School Net, 2004). These tasks proclaim, that basic ideology of
the SNR has been substantiated by the social- cultural and fnancial-
economical priorities which, in addition, have been actualised by the
fact that formal documents are ineffcient for the consistency of the
abovementioned priorities to be sustained; it is necessary that every
participant of the SNR strive for securing of the educational quality, its
availability and equal possibilities. However, even at the moment of the
adoption of political decisions concerning the SNR, it has been particularly
appealed to the fact that it is important to perform the situation analysis
of a particular region, foresee the demographical changes in this region
and combine the goals of the regional and state politics, the needs of the
local community and funding possibilities. All this testifes that fnancial,
economic, regional and state policy plays a crucial role while implementing
the SNR, meanwhile, the social-cultural needs of a particular region and
the interrelation between fulflling those needs and the present educational
institution, i.e. the school, has become a secondary plan of the SNR.
According to this, it is obvious, that the national model of the SNR has
been insuffciently substantiated by the feasibility study, analysis of the
change in the fnancial terms, globalisation processes occurring in the
European education, competitive environment of the territorial schools
and the prevailing values.
Insuffciently rearranged school management activity models, local
communities poorly indulged into the processes of reorganisation with
their mere declarative role lacking clear content and a system of activity
are the consequences of such planning and implementation of the Snr
(Merkys, Balciunas, Slyziuviene et al., 2003; Merkys& Balciunas, 2005).
260
another consequence of the Snr is a challenge for the familys social
life, i.e. having closed the territorial school there appears a need for new
social services (for example, a child has to get clothing that would not
distinguish him as a social group among the city children). Besides, one
should point out that the SNR has infuenced a childs health as well (for
example, it has changed a childs day routine to get up early and return
home late).
Thus, in the policy of the SNR there has been insuffcient penetration
into its social-cultural context, especially while pointing out the econo-
mical-fnancial priorities, the content of which has been revealed by the
following principles, namely, the merging of schools or separate classes,
or pupils transfer to other classes or schools is performed having regard
to the situation in a particular region and, frst of all, answering the
questions is such reorganisation convenient to a pupil and the family?
can a pupil safely reach the adjacent bigger schools? is it possible to
make the getting into school more comfortable for a pupil? all these
aforementioned questions have not been suffciently investigated in
Lithuania so far. Firstly, only recently the attention has been paid to the
SNR-caused social problems of the children living in the rural areas.
There is a small number of sociological investigations on the social,
cultural or political problems of the lithuanian children living in the rural
areas. Vosyliute, Grigas, Lakis and Marcinskas (1998), Budiene and
Zabulionis (2009) have rather targeted the investigation of the collective
identity problems the children of this particular group are experiencing.
they have noticed that children living in the rural areas particularly
identify themselves with the territory they live in, while their migration to
other territories infuences not only the thresholds of the social mobility,
but the lost of the ethnical identity as well.
Lately, attention has been paid to the necessity of providing infor-
mation concerning the distribution of the net of childrens pre-school
and pre- primary education services to the citizens of the rural and city
areas (Juodaityte, Gaucaite, & Kazlauskiene, 2009) and the quality
of pre-school education services provided in the rural and city areas
(Monkeviciene, Glebuviene, Joniliene et al., 2008). However, the relation
between the quality and availability of the educational services provided
in the rural areas, and the tendencies of the childrens social disjuncture
and the mobility and availability of the social welfare programmes for
those children has not been investigated yet.
Following the order of the Ministry of education and Science of the
Republic of Lithuania (2003-2005), a group of scientists supervised by
261
Merkys (2003) performed two investigations, namely, The School Net
Rearrangement and The Pupils Commuting Facilities (2003), and The
Social effect of the School net rearrangement in the Municipalities
Having Participated in the Pilot Project (2005). The researchers have
identifed the following problems: lack of non-formal education services
in the reorganised schools, the commuting pupils insuffcient occupation
in the school; lack of security; lack of the pupils health prevention,
particularly, that of the school fatigue and stress, insuffcient enhancement
of the commuting process control, undeveloped inter-organizational
partnership net and the like. all this is related to the relevant issues of
our investigation as well, i.e. How have the social-cultural contexts been
developing in the school net reorganisation policy where the priorities are
drawn on the economic-fnancial model of the school rearrangement?
What have their content looked like and how, on its basis, is it possible
to foresee the effciency of the school net policy from the point of view of
educational quality?
Subject: the SNR policy in Lithuania.
Hypothesis: it is presumable that, having analysed the priorities drawn
for the creation of the economic-fnancial model of the SNR in Lithuanian
territorial municipalities and highlighted how the social- cultural meaning
actualises in practice, the factors, prerequisites and consequences of the
effcient strategic management of the SNR at municipality level might be
foreseen.
The aim is to investigate how, within an emerging economic-fnancial
model, have the social-cultural meaning and orientations towards the
improvement of the school education quality been contextualised in the
SNR policy.
the following methods have been used, namely, analysis of academic
literature, meta-analysis and content analysis.
The arrangement and methodology of the investigation. For the
investigation to be performed, offcial documents, i.e. the strategies,
annual activity reports and the Snr outlines from the district municipalities
(of Rokiskis, Birzai, Akmene, Joniskis, Telsiai) of the Northern Lithuania
Region have been analysed by using the method of content analysis. This
method has been chosen aiming at the impartial and systematic analysis
of the documents and search for the notional units, which would allow
identifyung the priorities of the SNR policy in Lithuania, including their
expression and interrelation.
The Snr policy as a challenge for the managers traditional
thinking: the factors limiting the construction of the social- cultural
262
notions. The SNR policy occurring in Lithuania has been infuenced by
the processes of globalisation that generally occurred in the european
education. They appeared in the following principles of reorganisation:
Orientation towards the pace of the rearrangement having regard
to the intensive and rapid reorganisation of schools in Europe;
Common social-cultural contexts which consist of competition over
qualitative training and education of pupils including their ability to
choose the desired educational institution;
Implementation of state-of-the-art achievements, based on the
coherence of centralisation and decentralisation, in the areas of
educational management, administration and policy;
Free market infuence on education and enhancement of compe-
titiveness between the schools not only in particular territories, but
in Lithuania at large, including orientation towards competitiveness
abroad as well.
Due to these reasons, the possibilities for the schools self- governance
and adoption of independent political decisions have been left apart,
including the orientation towards a particular social-cultural purpose
of the schools in the regions or territories. Herewith, the possibilities
for expression of the teachers, parents and childrens opinions and
responses towards the reorganisation processes have been narrowed.
the managers and teachers of the schools have become some of the
most important policy executing persons. However, they have been
entitled to perform the roles of executives rather than participants who
would bear the responsibility for the adopted decisions.
the Snr in lithuania has also been related to the processes of long-
term global, social, economical and cultural transformations embracing
the transformation of material, as well as human resources. However, a
suffcient attention to the latter factor has not been paid and, therefore,
the strategists of the Snr in lithuania turned to the processes of quasi-
globalisation (sovietisation), which meant the implementation of the soviet
remains that, frst of all, manifested in the thinking of schools managers.
According to Bulajeva and Duobliene (2009), due to this reason in
particular it is not relevant to point out to barely economic and fnancial
causes of the reform for the school and education managers of all levels
executing it in the post-communist countries since exactly this reason
invokes the diffculties for them to penetrate the social- cultural context.
these scholars assert that the politicians-reformers of education in the
Republic of Lithuania, including school managers, undergo the era of
twisted globalisation as they relate all this to the political rearrangement
263
of education that has developed in the environment of sovietisation
(Zelvys, Budiene, & Zabulions, 2003; Stonkuviene, 2009). Therefore,
most of the education managers have a distinct characteristic a lack of
critical attitude towards the reform. The essence of such thinking is that
managers can not penetrate the consequences of the reform since in
their previous experience they were taught to perform the orders but not
analyse their content or consequences with regard to local peculiarities.
Therefore, one should still fear the educational reform, including the
possible political consequences of the SNR, which may arise in case the
managers try to evaluate the strategy, process or results of the reform
negatively or critically.
the politicians relate the Snr processes to such appearances
of globalisation that are visibly observed in practice, namely, the
education becoming more massive, standartisation, marketisation and
internalisation (Bulajeva & Duobliene, 2009). While implementing the
SNR policy, the sole factor, i.e. the economic-fnancial one, has basically
been referred to without suffciently penetrating into the variety of the
social factors determining its implementation, i.e. different territorial
economy, labour market, presence/absence of the middle class, increase
in a number of people under the low living standards, distribution of strata
in the residential territory, economic-social status of various groups,
etc. The attention has not been paid to the different administrative and
participation experience of the politicians from the territorial municipalities,
administrators and school managers as well. Therefore, the SNR policy
proceeded on the basis of various methods, the major of which was the
execution of the reform as an obligatory step of the educational policy
of the Republic of Lithuania. Therefore, the municipality administrators
and school managers have been orientated towards situation analysis
and determination of changes and consequences for the participants of
the reform (for teachers, parents, pupils). It means that the SNR policy
has been performed in a bureaucratic way, respectively administering it
in accordance with the education regulating political acts and documents
of the Republic of Lithuania.
The other tendency of the SNR policy infuenced by the globalization
factors in Lithuania and, at the same time, creating the barriers for new
thinking of the managers of various levels is standardisation, which
indicated obligatory number of pupils in each class as well as in school, the
attention paid to the economic and optimal usage of the school facilities
(buildings, frst of all). According to Berger and Luckmann (1999), the
standardisation of education does not impede the diversity only if there
264
are possibilities for the interested groups to develop a dialog on the
basis of a variety of social-cultural educational contexts. The purpose of
the school for the territorial cultural development and training of human
resources is one of the major ones. The basis of those resources consists
of securing the pupils social identity as cultural diversity in the school.
However, the infuence of the soviet remains on the managers thinking
twists, in particular, the concept of the standardisation essence as well
(Bulajeva & Duobliene, 2009) since the perception of the process differs
if compared to the Western European countries. There standardisation
is identifed as a training means which secures educational quality, while
in the post- communist countries of the eastern and Middle europe the
standardisation is realised as a factor limiting the variety of attitudes and
participation expression, as well as a form of control.
in the Snr policy there emerges the tendency of the implementation
of free market relationships and global competition between the schools,
the marketisation being one of the phenomena thereof (Bulajeva &
Duobliene, 2009, p. 27). The politicians and strategists of the reforms in the
post-communist countries are in particular attentive to this phenomenon;
however, they encourage marketisation only in words while, in reality,
they often try to ignore or sabotage marketisation. For instance, if in
speeches the approval to a possibility of keeping the schools in the rural
territories is expressed, in practice completely contradictory factors are
applied. There still remains a pragmatic orientation that is lively enough
and which is based on the economic-fnancial indexes of the SNR.
Therefore, if one or another initiative of the educational marketisation
helps to save additional fnance, it is perceived as the most righteous
one. Due to this reason, even while performing the public procurement
there remains an orientation towards the cheapest services rather
than the most qualitative ones. Meanwhile, the theorists of education
management (Hargreaves, 1999; Drucker, 2009) denote the dominance
of the elements of market and competition in education as one of the
most reliable factors enhancing the quality of school education. They are
guided by an opinion that the freedom to choose the services provides
the possibility for each participant of education (training) to be responsible
for the result. Therefore, one may conclude, that striving for the pupils
qualitative education should encourage the schools to compete against
each other for the quality, not only for the economic beneft of the SNR,
which is clearly seen due to the increased number of pupils portfolio.
The management peculiarities of the Snr policy at a territorial
municipality level: social-cultural and fnancial-economic priorities.
265
The forecast of the SNR strategic goals and situation analysis. the
strategic goals and aims of the SNR refect the key priorities of the school
net functioning. It is not incidental that the SNR in some municipalities is
related to the following strategic goals:
1) securing of a higher education quality in all educational institu-
tions;
2) constitution of equal learning possibilities for all and ensuring an
effcient usage of educational facilities.
the relevant indexes are foreseen for evaluation of the strategic
goals in municipalities. As an example of those indexes, one may denote
the number of the graduates from the high school; the number of those
who acquired the basic education; the number of pupils studying in the
gymnasium; a decreasing number of pupils repeating the class and so
forth. In this context, the corresponding strategic aims of the Snr are
identifed, i.e. to sustain the facility background in the basic rural schools
and take care of a safe commuting of pupils; to improve the qualitative
composition of the teaching personnel working in educational institutions;
to settle the number of children in educational institutions and classes.
there are relevant indicators foreseen for evaluation of the accessibility
of the aims, i.e. the decreasing number of vacant learning seats; the
lessons planned for pupils of no more than two primary classes; the
lessons of compulsory learning subjects conducted by the professional
teachers; all the pupils from general education rural schools are taken
to school and back home if the distance to school exceeds 3 km, etc.
Thus, in the context of the strategic goals and aims of the SNR policy,
the following relevant purposes emerge: 1) to coordinate the gathering
and pupils fow in the subordinate schools and 2) to create the school net
meeting the requirements of effciency, availability and quality.
The priorities of the SNR policy and management of factors. the
following priorities of the school net reorganisation are actualised in the
context of the SNR policy: modernisation of the conditions for educational
quality while using the vacant funds after diminishing the number of
empty (free) learning seats; the increase in the number of the learning
seats in particular schools; the enhancement of rural basic schools; the
establishment of facilities providing special aid in educational institutions;
the effciency of pupils commuting. The priorities of the SNR policy
allow for identifcation of such moral values of the net reorganisation as
social justice, equal opportunities, availability, effciency, optimal usage
of the resources, coherence, responsible management, quality and
fulfllment of personal needs. these moral values enable to distinguish
266
the particular factors of the Snr policy and also foresee the possibilities
of their management.
the analysis of the general strategic documents and the content
of the Snr outlines from the municipalities of the northern lithuania
regions (of Rokiskis, Birzai, Akmene, Joniskis, Telsiai) have revealed
that, while implementing the SNR policy in municipalities, the educational
context, the number of pupils, educational quality, qualitative composition
of teaching personnel, the condition of the buildings of educational
institutions, the effciency of the school net and pupils transportation to
school have become the key factors (Table 1). The contextualisation of
those factors in the strategic documents of the Snr policy at municipal
level testifes that they have become major indicators of the SNR policy
in the regions since they determine the priorities of the Snr policy
performed in the municipalities. It is not incidental that the factors of the
Snr policy have been contextualised in the content of social-cultural and
fnancial-economical priorities.
Table 1. Contextualization of the socialcultural factors of the
Snr policy in the documents at municipality level
Factors Notional contexts
educational context the main attention is paid to the demographical processes
in the region. In the context of the SNR implementation
these processes allow formulation of the following school net
rearrangement prerequisites: 1) the birth rate decreasing, the
number of pupils will decrease as well; 2) if the situation does
not change, the number of small educational institutions will
increase.
educational quality The educational quality, frst of all, is related to the pupils
who acquire the corresponding education. It is observed
how many pupils repeat the classes and whether there is
a maximum fulflment of the needs of pupils additional or
special education. Following those prerequisites, it is decided
if the present school net fosters educational quality. Besides,
according to a prevailing tendency, pupils in rural secondary
schools are not suffciently prepared for the state school
completion exams.
Qualitative composition
of the teaching personnel
the aspect of the qualitative composition of the teaching
personnel points out that there is a shortage of professionals
teaching particular subjects (e.g. compulsory subjects are
taught by the persons not having corresponding pedagogic
education); besides, there is a lack of special aid professionals
(psychologists, special educators, social educators)
267
the contextualisation of the social-cultural Snr in the strategic
documents at municipality level is explained by the following factors,
namely, educational context, educational quality and qualitative
composition of the teaching personnel. a content analysis of the
educational context as a social-cultural factor has revealed that,
while implementing the strategy of the SNR policy, the crucial role has
been played by the tendencies of the regional demographic fuctuation,
which are related to the population density, the number of employable
inhabitants, the level of youth education, birth rate and the fuctuation in
a number of inhabitants in a city and rural districts. Consequently, it is
identifed that regardless of the fuctuation in demographical composition
in a particular region, there appears a threat of increase in a number of
economically ineffcient schools.
a content analysis of the educational quality factor has disclosed
that, while planning and implementing the SNR policy, this factor is
actualised as bearing a particular importance not only for the SNR,
but for the entire educational system as well. The acquired education,
together with the fulflment of non-formal or special educational needs,
appears among the most important indexes of the educational quality.
the distinction of those educational areas so important for the pupils
education in the documents at municipal level becomes one more criterion
which particularly determines the (self)educational quality answering the
question whether the conditions suitable for the pupils having special
needs are fostered. It is acknowledged in the analysed documents that
the interests/needs of such pupils in rural schools are only partially
fulflled. The main reason for this situation is a lack of psychologists and
special educators in the reorganised schools.
a content analysis of the qualitative composition of the teaching
personnel as a social-cultural factor permits to assert that, while
implementing the SNR policy, the qualifcation of the teaching personnel
and its correspondence to the teaching subject, together with a possibility
for a teacher to provide additional special aid for pupils, play a crucial
role as well. We are going to describe the contextualising notions of the
fnancial factors manifested in the SNR policy in the strategic documents
at municipal level (Table 2).
268
Table 2. Contextualisation of the fnancial-economical factors of
the Snr policy in the documents at municipal level
Factors Notional contexts
number of pupils the tendencies of the decrease in the number of pupils argue that
this decrease is mostly felt in the con-centre of primary education,
while in 2011-2012 a signifcant decease is forecasted in the number
of pupils in almost all con-centres.
Condition of
school buildings
While planning the SNR, the condition of school buildings are assessed
considering the following aspects: the correspondence of the building
for a particular type of school; building occupation; conditions of
buildings. Conditions of buildings are evaluated according to what
repair do the external walls, foundation, internal walls, roof, windows,
foor, sanitary units, heating system, water supply and sewerage
system and electricity need.
Effciency of the
school net
The criterion of the school net fnancial-economical effciency is
related to the funding per one pupil. On the basis of the ratio between
the facilities securing the educational quality and the funding per
one pupil, it is actualised that, in case of a signifcantly lower funding
per pupil, he/she has got signifcantly better educational conditions.
The effciency of school net is also related to the effciency of class
gathering and the ratio between teachers and pupils.
Pupils
transportation to
school
Pupils transportation to schools is performed using the buses from
the Bus Fleet, school buses and the transport of the Social support
department as well as the parents transport. With an aim to improve
pupils transportation at municipal level, priorities are planned,
orientated towards each school having its own bus, thus saving the
time for travel to school.
The contextualisation of the fnancial-economical factors of the SNR
policy in the strategic documents at municipal level might be explained
by the following factors: number of pupils, condition of school buildings,
effciency of the school net and the pupils transportation to school. a
content analysis of the fuctuation in the number of pupils as a
fnancial-economical factor permits to assert that this factor is among the
most signifcant ones while planning and implementing the SNR strategy.
In case there is a tendency of decrease in the number of pupils, it is
necessary to solve the issues of the gathering of classes and school
net rearrangement. Besides, it is also stressed that, unless the present
situation changes, the number of pupils in the schools will decrease
since in the class set there will be a smaller number of pupils than it is
stated in the methodology of the pupils portfolio, and the number of
empty learning seats will increase. This will determine the unreasonable
usage of funding for education while the lacking funding for small-number
schools will be allocated from municipal budget.
269
the content of the evaluation of the condition of school buildings
factor reveals that, while planning the implementation of the strategy
of the SnR policy in a particular municipal territory (The Standards of
the School Provision, 2001), the schools have been divided into four
groups and four levels, i.e. I group the renovated school; II group
no less that 1 part of the building needs current repair; III group no
less that 1 part of the building needs the major repairs; IV group the
building foundation needs major repairs. An evaluation of the condition of
buildings has revealed the following situation more than a half of school
buildings need major repairs. This means that there will be no adequate
facilities provided for the pupils education (e.g. there is no reading room,
sports hall or part of specialised offces and so on).
the economic effectiveness is a keystone of the effciency of the
school net factor. Economically effective school is one in which the
learning does not proceeds in the joined (cooperated) classes and there
are relevant facilities in the school, i.e. sports and (or) concert hall, library
(reading room), canteen, a greater number of professional teachers,
suffcient supply of non-formal education services, etc. One may notice
in the strategic documents that the effciency of the class gathering is an
attribute of an effcient school as well. On the contrary, when the fulflment
of the class seats decreases, i.e. when there is an increase in the number
of empty learning seats, the school net becomes ineffcient. The ratio
between the number of pupils and teachers characterises the effciency
of the allocation of funds for education alongside with the effciency of
the school net, as well. Thus, such situation of the school net has allowed
the strategists of the municipalities to formulate an assumption that the
SNR is necessary because of economic-fnancial reason since the funds
allocated to fnance empty learning seats now as well as in the future
would be invested into the modernisation of facilities for educational
quality.
In case of pupils transportation to school, the acquisition of school
busses as an aid to improve the pupils commuting is actualized. These
busses take pupils not only to the lessons, but also to various after-
lesson activities, sport events or excursions. However, the content of the
pupils transportation factor also discloses the necessity to coordinate the
schedule of the public transport in accordance with the learning schedule
of the pupils from rural areas. Thus, another problem has been identifed,
namely, a part of pupils arrive to school too early, the trip takes too long
for them, therefore not all of them can participate in the activities of non-
formal education since they are limited by the schedule of the school
transport.
270
The consequences of the SNR policy: social-cultural and fna-
ncial-economical effciency. In the documents of the Republic of
Lithuania regulating the SNR (On the Guidelines of Rearrangement
of the General Education Institutions Net, 1999; The Programme for
implementation of the Provisions of the State educational Strategy for
2003-2012, 2003; Methodical Recommendations for Rearrangement of
the School Net, 2004 and other) and activity of the educational system,
it is stated that the processes of the SNR should be substantiated
by creation of effciently and coherently functioning and responsibly
governed educational system that would use the resources (fnancial,
human) in a purposeful and optimal way. Also, it is pointed out that the
SNR guarantees:
the development of continuous and lifelong learning competence
alongside with the educational system becoming socially just;
that there will be secured educational quality meeting the
requirements for education settled by a person living in an open
civil society and a market economy together with the requirements
for education inspired by the modern world society.
Other positive consequences of the SNR are also listed, namely,
flling of the class sets or a greater number of pupils in schools, which
means an optimal usage of the educational funds. The analysis of the
content of strategic documents at municipal level has also revealed other
political consequences of the SNR, which bear a twofold character, i.e.
a socialcultural and a fnancialeconomical one. The corresponding
effciency indexes are actualised in the contexts of these consequences.
Each index is substantiated socially and economically (Table 3).
Table 3. The content and indexes of the social-cultural and
fnancial-economical effciency of the SNR (in relation to
educational quality)
Index Social-cultural effect Financial-economical effect
Availability of
education
a general secondary education
will be available to all children
and adults according to their
abilities and chosen form or type
of education.
the funds for education are allocated
more effciently and optimally: the
number of vacant learning seats
having decreased, it will be possible
to provide greater allocations to
the modernisation of conditions for
educational quality, improvement of
the teachers professional skills and
so on.
271
Creating
of equal
conditions
to achieve
education
all children will have conditions
to prepare for school and start
the attendance. All of them will
be provided with psychological,
social educational and special
educational aid.
there will appear new workplaces
for the teachers who will loose their
job because of the SNR.
educational
quality
a smaller number of pupils
will repeat the classes; it will
be possible to strive for higher
computer literacy and language
learning.
there will be smaller funds spent for
teaching second-year pupils.
Fluctuation in
the qualitative
composition of
the teaching
personnel
a greater number of pupils will
be taught by the specialists of
higher qualifcation and, there-
fore, pupils will achieve better
learning outcomes.
the need of funds for the teachers
retraining and improvement will
increase.
Modernisation
of educational
infrastructure
More pupils will learn in recons-
tructed buildings, they will have
more modern (self) learning
tools.
the funds will be allocated only for
viable institutions, thus providing
more funds for the modernization of
educational process.
improvement of
(self)education
facilities
More favourable facilities will
be provided, the time spent on
journeying to school and back
home will become shorter and the
pupils and their parents feeling
of insecurity will decrease.
aiming at the improvement of
(self)education facilities, the expen-
ses of municipality budget will also
increase.
a content analysis of the social and economical consequences or
the effect of the Snr allows to allege that the social effect of the Snr
comprises availability and continuity of the pupils (self)education when
all are provided with an appropriate learning conditions, at the same time
taking care of their getting a relevant preparation for learning supplied
with a necessary special aid. Especially, encouragement of the pupils
learning motivation is actualised in the context of the social effect of
the SNR, as one may presuppose that creation of equal conditions
for pupils learning, fuctuation in the qualitative composition of the
personnel, modernisation of educational infrastructure and securing of
(self)education quality will become an important stimulus for the pupils
to achieve learning outcomes as well as possible. It is supposed that
the number of pupils repeating the classes and dropping out from the
system of general education school will decrease simultaneously. Also,
it is actualised that, while implementing the SNR policy, schools will be
better provided with a school transport, thus diminishing the pupils and
Continued table 3
272
their parents feeling of insecurity arising from the pupils journey from
home to school and vice versa.
the content analysis of the economic effect of the Snr reveals
that rational usage of wherewithal is possible only when the number
of pupils in classes and schools are optimised; then the decreased
number of empty learning seats will contribute to a better allocation of
funds as particular attention will be paid to modernisation of conditions
for educational quality, improvement of the teachers qualifcation and
creation of new workplaces. In the context of the economic effect of the
SNR, correlation ties emerge between the encouragement of learning
motivation and reduction of funds for second-year pupils, i.e. it is
identifed that creation of equal conditions for education is going to be
a relevant prerequisite for pupils to achieve the learning outcomes as
well as possible. Besides, it is obvious that the outlook of school activity
is of major importance while achieving the economical effect, as it is
declared that fnancial support for the modernisation of infrastructure will
be provided for the viable educational institutions.
Conclusions
The documents of the Ministry of Education of the Republic of Lithuania,
as well as the documents of the territorial municipalities substantiate the
reorganization by the models of rearrangement of economic- fnancial
infrastructure. At the same time, the possibilities of the optimal usage
of material resources are emphasized as well. However, all this has not
been suffciently related to human resources. The economic-fnancial
model has not been substantiated by elaborate analysis of a feasibility
study, i.e. by the fuctuation in fnancial terms, global processes occurring
in the European education, competitive environment of the territorial
schools and the values prevailing in the territory. Consequently, the
models of the management activity of the reorganised schools have not
been suffciently rearranged.
the attention has not been paid to a different administrative and
participation experience of the politicians from the territorial municipalities,
administrators and school managers. Therefore, the SNR policy has
been performed on the basis of various methods, the execution of the
reform as an obligatory step of the educational policy of the republic
of Lithuania being among the major ones. Hence, the SNR policy has
been performed in a bureaucratic way, respectively administering it in
accordance with the education regulating political acts and documents
of the Republic of Lithuania.
273
In the management practice of the SNR, due to the lack of policy
strategists and school managers critical thinking and under the infuence of
the sovietisation remains, the purpose of the SNR policy has been twisted.
the idea of the service quality is realised in a competitive processes over
the attraction of the funds which are determined by the number of pupils
portfolios. Thus, the idea of the economic pragmatism becomes naked
and no competition occurs over the childrens educational quality initiated
by the SNR policy. The economic and optimal management of the school
funds and a search for the possibilities of self-fnancing these principles
prevail in the political decisions of the municipalities.
It must be emphasised, in the context of relevance of the SNR policy,
that a consistent and public discussion on the implementation of a general
plan of school net reorganisation is a necessary prerequisite for the
implementation of a strategic vision of education. This way, educational
mission at municipal level becomes orientated towards the creation of
optimal conditions for the functioning of educational institutions and the
securing of modern and qualitative education, equal learning possibilities
and availability, including the performance of the state educational policy
for all studying.
In the context of the SNR, the fnancial-economical priorities are
the essential threats, but not the social-cultural ones. While creating
strategies for the SNR, frst of all, it is aiming with regard to fnancial-
economic priorities while, basically, the attention is not paid to the school
liquidation threats for the cultural, social and economic development of a
particular region (country), i.e. these threats are not analysed at all.
the analysis of the Snr opportunities has revealed that there social-
cultural factors are also declared; however, they are based on fnancial-
economical indexes. In the context of the social-cultural priorities,
equal learning opportunities and a higher (self)educational quality for
public pupil acquire the crucial importance. In the context of fnancial-
economical priorities, the content of such factors as optimal usage of
funds is particularly vivid. Such usage of funds is substantiated by the
aim to renew the material resources necessary for education, thereby
improving the quality of the pupils (self)education.
In the process of of SNR implementation, the following priorities of the
school net rearrangement have been distinguished: modernisation of the
facilities for educational quality while using vacant funds appearing after
liquidation of schools and diminishing the number of empty (vacant)
learning seats in the reorganised schools; enlargement of learning
seats in those schools; enhancement of rural basic schools; creation of
274
conditions for the pupils special aid in the educational institutions; pupils
transportation effciency. Consequently, the following moral provisions of
the net rearrangement emerge, namely, social justice, equal possibilities,
availability, effectiveness, optimal usage of resources, coherence,
responsible management, quality and fulflment of personal needs.
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276
Work options for mentally handicapped youth
Ilona Sidorovica
Daugavpils University, Latvia
Abstract. The paper provides a theoretical insight for young people
with mental disabilities and their integration into the labour market.
Laws and rules about Latvian Labour law Section 7 are analysed. The
Principle of Equal Rights provides that Everyone has an equal right to
work, to fair, safe and healthy working conditions, as well as to fair work
remuneration.
The Aim of Research - to analyse inclusion options in labour market
for mentally handicapped youth. The following methods of research was
used the research of normative documentation and situation analysis in
labour market (statistical data analysis NVA).
There is no separate section in legislation of the Republic of Latvia
about mentally handicapped youth rights establishing legal employment
relationships.
Mentally handicapped youth want to be full-fedged members of
society, to make themselves useful with work that they can do, all they
need is understanding and help form government and society.
key words: young people with special needs, integration, labour
market, young people with mental disabilities.
Introduction
it is written in latvian laws and regulations that a person has the right
to work as it is included in the Latvian Constitution 106th Article, which
states: Everyone has the right to choose their employment and workplace
freely according to their abilities and qualifcations. In its turn the Latvian
Constitution 107th and 108th Article provides: Every employee has the
right to get payment for the work s/he has done. Payment is not less than
the legal minimum, as well as the right to have weekly holidays and paid
annual vacation, Workers have the right to collective agreement as well
as to strike. The State protects the freedom of trade unions . (Latvian
Constitution (adopted 2/15/1922)).
State Labour Inspectorate, the State Revenue Service control how
legal employment relationship is guaranteed. As the right to work is a
fundamental human right, this issue is also engaged in the Ombudsmans
Offce. Hot issues in employment rights are spread via the mass media
(television, radio, press). Various Internet resources provide a wide
277
range of information about employment rights. A variety of brochures
and information materials are published about employment rights.
When people look at people with mental disabilities, they pay all
attention to their shortcomings and limitations, not their abilities and
resources that these people can have.
Today these people are being pushed out of our society, many
employers are unwilling to accommodate people with mental disabilities
at work.
The objective of the article: Find out the former experience and so far
the studies of people with mental disabilities and to establish disincentives
factors in the labour market. The method used: analysis of documents,
theory and former research.
latvian studies
there has been a time in human history when people with mental
disabilities were viewed as unft for society. They were considered
incurable and a dangerous group of people that need to be removed and
not included in public life. Unfortunately, this approach or its impact has
been viewed in nowadays in the public or individual community. However,
in recent years, studies have shown a slow, gradual change in public
opinion against people with mental disabilities and mental illnesses or
behavioural disorders.
1. The rights of people with intellectual disabilities: accessibility
of education and employment 2005 (Report, 2005, EUMAP) the Open
Society Institute in cooperation with the Latvian Human Rights and
Ethnic Studies Centre made a report. There it is written that the Latvian
legislation, policy and practice still give too little opportunities for people
with intellectual disabilities to access education and employment. Due
to lack of suitable employment programmes, people with intellectual
disabilities have no proper work. Research of monitoring includes
recommendations for policy makers: the Latvian government is called to
take steps to ensure the improvement of laws and regulations as well as
the practice as much as it concerns people with intellectual disabilities.
2. Possibility of social rejection and its reasons for unemployment-
sensitive population groups 2004 (Planka, Trapenciere, & Trupovniece,
2004). Scientists have made conclusions that are based on an extensive
study results: in order to improve the employment of disabled people,
a number of changes are required, including the attitude change of
employers and the public, the introduction of tax to disabled workers and
their employers, the improvement of the knowledge and business skills
for people with disabilities.
278
3. more rights for people with intellectual disabilities 2003. latvian
Association Child of Care. Project performers conclude that the need
for public-funded support events is necessary. Events would be focused
on supportive environment in the open labour market, such as informing
the public, motivating the employer and supporting employment agency
network, as well as raising education and skill levels of people with
intellectual disabilities.
4. The monitoring of social services for people with disabilities
providing civic participation 2002. Monitoring report. Disabled
persons and their friends association Apeirons. Survey data show lack
of integration into the labour market of people with disabilities, which is
based on data on people with disabilities the motivation to work. It means
that the rights to work of the people with disabilities are provided partly.
5. young people with disabilities as a social group and their
rehabilitation possibilities in latvia (Ozolzle, SO Sunfower 2001).
there are not enough comprehensive and satisfactory vocational training
programmes for young people in this group. Also to those who got any
professional training and qualifcations, the labour market does not offer
any options in employment. The needed number of day-care centres for
young people who are incapable of working in Latvia is not enough.
6. Background study of persons with mental disabilities and the
mentally ill interests advocacy programme (Laimane, 2000). During
the research some successful examples of alternative care were identifed
which gave patients a chance to adapt more fully into society. It would be
necessary to create an interconnected system, which includes day care
centres, supported employment, specialised workshops, support centres
and other services.
7. European Community Initiative EQual programme for latvia
2004-2006. eQual aim is to cover all grounds of discrimination and
inequality in the labour market, as well as the related social rejection.
the programme was developed during the preparation of a report that
examined the main problems in this area and made an analysis of
different risk groups.
8. lifelong learning policy guidelines for 2007-2013. the activity
of young people with special needs integration into the education
system.
looking at studies that are relevant to people with mental disabilities in
employment made it necessary to develop and expand the successfully
started work in Latvia. Analysis of the studies shows that greater emphasis
is placed on the national initiative and support, but the initiative of the
same people with mental disabilities is rarely mentioned.
279
in order to improve the situation for people with special needs in
Latvia, in 1997 The Ministry of Welfare set up a National Council for
Persons with Disabilities to promote cooperation between institutions
and to involve public organisations in decision-making which is related
to people with disabilities the promotion of integration. On June 30, 1998
the Cabinet of Ministers approved the concept of Equal opportunities
for all (Concept VIV, 1998). This document includes a realisation plan
by 2010, and the Ministry each year according to the conception and
funding opportunities include measures for concept realisation into the
Ministry action plans.
On the June 13, 2005 the Cabinet of Ministers approved the guidelines
developed by Ministry of Welfare guidelines for diminishing policy of
disability and its result from 2005 till 2015. (Guidelines, 2005). This
document includes various activities, including the introduction of a new
Law - Disability Law on Social Protection.
Typical problems for young people with mental disability entering
the labour relations
The General Assembly recognising the commitment of the United
Nations Organization Statutes and taking common and individual
activities in cooperation with the UNO to promote higher standards of
living, full employment and conditions of economic and social progress
and development (UNO Declaration of Human Rights) stress that the
declaration (Human Rights. Nations Treaty Series. 1st volume (part two)
universal treaties. United Nations in New York and Geneva, 1994) for
social progress and development give the need to protect these people
with special needs rights who are physically and mentally disabled and
to ensure their welfare and rehabilitation, keeping in mind the need to
help people with mental disabilities to develop their abilities in different
areas of activity and as much as possible encourage them to integrate
into normal life (Human Rights. Nations Treaty Series, 1994).
labour law article 7 stipulates that to promote the introduction of the
principle of equal rights for people with special needs, the employer is
obliged to take measures in accordance with the conditions necessary to
adapt the working environment and facilitate possibilities of establishing
working relationship for persons with disabilities, as well as to be
promoted or sent on training to the extent such measures would impose
a disproportionate burden on the employer. (Labour Law (adopted on
20.06.2001.) // Latvian Messenger).
the 7th article refects a contradiction because many employers are
reluctant to hire people with special needs. It requires more effort and
280
attention that today requires time, so that the employer will not want to
make any commitments to people with special needs. Nowadays people
with disabilities are being discriminated, the principle of equal rights is
not applied, although it is stipulated in the Latvian Constitution section
8, Human Rights 91th article that All people are equal in front of the
Latvian law and the courts. Human rights shall be exercised without
discrimination of any kind. (Latvian Constitution (adopted on 11.07.1922)
/ / Latvian Messenger).
Disincentive factors of recruitment for people with special
needs
Literature (Ermsone, Bleiere, 2002, Vocational education 2004,
Human rights 1994, Lamonova, 2004, Report. Inclusion Europe, 2004,
a guide for employers and employers organizations, 2004, International
Labour Offce in Geneva, 2002, Riemer, Pfohl, 2008) studies indicate the
reasons why employers are reluctant to hire people with special needs:
1. People with disabilities work less as compared to other workers.
The employer, recruiting people with special needs, can avoid problems
in the work giving the employee those exercise which performance where
special needs do not matter.
2. Employers are no suitable positions for people with special
needs.
Human consciousness has penetrated the idea that people with
disabilities are able to handle only the particular work. Tremendous efforts
are needed to put in raising awareness and building consciousness to
show that there is a wide range of employment opportunities and a large
number of possible jobs.
3. Literature research shows that the employers think they cannot
hire people with special needs for security reasons.
ignoring safety rules and improper handling of the devices can harm
and cause death.
Yet, why workers with special needs will ignore these rules and
equipment?
Compliance is not related to disability. In case of mental disability
it has to be checked if the worker is able to understand and respect
these rules and equipment. Special needs must not be a reason for
being discouraged to work. Taking into account all the above reasons,
the employer can be sure that hiring people with special needs do not
increase their recruitment of security risks if only there is appropriately
adopted job and if it is tested in advance that employees understand the
safety rules.
281
4. Employers fear that by recruiting people with special needs, they
will be under very strict laws and employers will have little chance
to lay off people if they are not satisfed with people with special
needs (Riemer, Pfohl, 2008).
employers are clearly worried about the employment and social
legislation issues.
5. People with special needs are not suffciently qualifed.
Qualifcation is based on education and experience. Nowadays every
man has got education at school and physical disabilities do not prevent
the successful acquisition of academic programmes and careers. People
with mental disabilities have been trained according to their abilities. They
beneft from a special and exciting hours at school, teachers help them to
get education, while gaining valuable theoretical and practical standards.
So you are able to fnd people with the required level of education among
people with special needs.
6. The contacts with people with special need show that the lack of
experience is one of the main reasons why employers do not offer
these people a job. They often fear that they will not know how to
treat people with special needs.
Characteristics of young people with mild and moderate mental
disabilities
the ranges of persons who are included in the category of people with
special needs are very large. The main groups - people with visual disorder
or blind, people with hearing disorder or deaf, people with language
disorders, people with emotional disorders, with mental disabilities
and learning diffculties with mental and somatic diseases, people with
physical disabilities which have chronic nature. Only one group of people
with special needs is analysed in this paper - pedagogical psychological
traits of people with mild mental disabilities (A and B level).
There is slight, intense and profound degree of disabilities. In case
of mild disabilities, young people can learn in mainstream classrooms.
Intense degree requires specialist involvement. Social learning and
compensation possibilities are limited to primarily communicative and
self-care skills feld. In case of profound disabilities a young person
requires self-care, his capacity is limited (ieva Red., 2000).
According to classifcation, in certain special schools it is possible
to meet the young persons whose problems are a clear stage and
they need special support from professionals in the learning process in
order to acquire the necessary knowledge and skills and be able to fully
participate in society and the labour market.
282
Aged 18 to 25 years, the students have reached the young age
group (depending on number of years spent in school) and so they are
specifc to these age structure corresponding to the psychological and
physiological characteristics. During this time, a young person changes
both psychologically and physiologically, matures according to their
sex and begins to realise it. It is believed that this is one of the most
complicated of human development stages. Physiological development
of young people with mild mental disabilities goes on according to
their age structure. Minor variations can be observed only in physical
development, for example, some distinctive co-ordinate movements.
in some cases the effects may accelerate sexual maturation or on the
contrary - the development of retention. However the rapid physiological
changes and hormonal fuctuations in the blood cause a stronger
reaction to this young peoples psyche, in a variety of lesions in the brain
or nervous system. They have diffculties to control the side effects that
are caused by changes in their body.
Childs personality characteristics and quality develops during
adolescence as well as reveals impact of emotional, cognitive and social
sphere that have emerged in all previous stages. The larger errors have
been allowed in previous periods of development, the stronger they
manifest during adolescence, the more diffcult young people are in
that period. Genreally a young person is characterised by negativity,
opposition,disobedience and the like (Svence, 1990, 120).
the work undertaken by young people with mental disabilities can
be unskilled or semi-skilled. Mild mental disabilities are often diffcult to
determine until the child starts going to school and is checked there.
These individuals brain activity is generally improving with age, some
even feel that this diagnosis is lost when they leave school, and they
adapt in society quite well (Komer, 2001).
Every person has developed as personality if s/he has taken a
defned place in society and is aware of hers/his existence and ability
to control, manage ones own behaviour. (Liepina, 2003). Personality
does not mean the exclusive ability. People with mental disabilities are
also personalities. People are not born as personalities, they are born as
individuals with their own physical and psychological individualities, but
as personalities they develop in interaction with other peoples internal
and external factors. Person is a biological and social creature (Liepina,
2003, 85).
young people with disabilities in the labour market are hindered by
a lack of motivation of employers and non-customised environment for
283
young people with special needs, including work environment. Common
stereotypes about the work capacity of people with disabilities reduce
employers motivation to hire them as well as the need for additional
expenditure to ensure adapted work place for people with special needs
and getting them to work.
recommendations in legislation improvement regarding integ-
ration of people with mental disabilities into the labour market:
1. In order to ensure better background from training to employment
for persons with mental disabilities, the government should give
priority to vocational training of a wide range of occupations
for people with mental disabilities. To affect this, analysis of
labour market must be done in order to determine which offered
professional training programmes (special schools, mainstream
schools and vocational schools) for young people with mental
disabilities would be appropriate for the current needs of the
labour market. In addition, the State Employment Agency should
implement training programmes for people with mental disabilities
so that they could get appropriate vocational training and access
to employment in the open labour market conditions.
2. To offer employers more tax relief. To motivate employers and
increase interest to employ disabled people, without fear of risk
and possible loss of business.
3. It is necessary to develop and approve required employment
conditions and the necessary resources for adapting workplaces
according to the needs of people with disabilities.
4. Adopting a law on people with disabilities in employment means
that the country on this issue has formulated a unifed strategy
and enforcement policy. Legislation on the provision of their
professional ftness, training, job placement and job retention or
continuing issues.
5. For a better understanding of the situation and needs of people
with mental disabilities, the Government should fully review the
data collection system and provide reliable and regularly updated
information about this group. Improvement of cooperation should
be done among different ministries that deal with people with
mental disabilities in order to improve support options for them
and their families.
6. The fow of information will be ensured by professionally organised
events, reducing the negative public attitudes towards people with
mental disabilities and providing knowledge of opportunities that
the public could provide the necessary support to them.
284
Conclusion
young people with special needs are a part of our society and they
can make their contribution to our countrys current recovery, within limits
they can take care of themselves.
the work is necessary to any young person and it is one of the most
important meanings of human life.
One of the fundamental rights of young people is the right to work and
earn a decent salary. In realising these rights, young people with special
needs have the opportunity to infuence their living conditions, improve
them, while also increasing social security.
there is no quota system in latvia for young people with disabilities and
to date there has been no specifc government incentives to encourage
young people with mental disabilities in employment. The main body of
labour market is the State Employment Agency (SEA).
the main substantive barrier in assessing the situation of young
people with disabilities is a comprehensive lack of data on the types of
disability in Latvia.
references
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People with intellectual disabilities: education and employment. Report, 2005.
EUMAP, the European Union Monitoring and Advocacy Program, Open
Society Mental Health Initiative, 2005.
Human rights. Nations Treaty Series. 1.sjums (part two) universal treaties.
UNITED NATIONS, New York and Geneva, 1994, 515.lpp.
People with disabilities employment.-Index . Psychological factors and stereotypes
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Employers - equal dialogue partners: a guide for employers and employers
organizations. Riga, the Ministry of Welfare, 2004.
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Ermsone, D., Bleiere, S. Employers Guide. Riga, Ltd.: Madona poligrfsts,
2002. Part 1.
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Latvian Constitution (adopted on 02.15.1922). Latvian Vstnesis., No. 43.
Latvian Constitution (adopted on 07.11.1922). Latvian Vstnesis., No. 43.
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Lamonova, F. Your rights and duties of the second New York. Educational steps,
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Laimane, I. Background study of persons with mental disabilities and the mentally
ill advocacy program. LCESC, Riga, 2000.
Liepins, S. Special psychology. - R.: Raka, 2003.
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their rehabilitation of the Latvian Police Academy No articles. 8, 2001.
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and the reasons for unemployment-sensitive population groups. LU FSI,
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vocational education. 2004.
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286
EDuCaTIon For SuSTaInaBlE
DEvElopmEnT anD E-lEarnIng
The impact of a holistic implementation of moodle
at secondary school Gimnazija Bezigrad (GIMB) in
didactic and pedagogical attitudes
alenka Budihna,
Tanja Mastnak
Gimnazija Bezigrad, Slovenia
Abstract. Goals of ICT implementation in Slovenia, directed by
Ministry of Education, consider equipping schools with infrastructure
and e-educating teachers. Secondary school GIMB approached the
challenge holistically, using the snowball method based on peer teaching.
The project was regularly followed by SWAT analyses, steady motivation
and workshops for different stages of teachers interests. Our goal is to
actively involve senior management, lessen the digital differences among
teachers, and educate every member of the teaching staff. GIMB is in the
phase where coordinated ICT is emphasised with active implementation
of didactic novelties and pedagogical changes. The article describes the
process of regular evaluation, fnal assessment of the project by means
of an electronic survey answered by 70 % of the teaching staff. The result
presents active and passive involvement of the teachers in correlation
with subject specifc area, years of teaching experience and age of the
teachers. A considerable percentage of teachers become motivated
learners, advanced users: building e-teaching material and teaching
students to use ICT formally.
Key words: holistic ICT implementation, snowball method, Moodle,
teacher education, e-learning
Theoretical Introduction
Implementing Information and Communication Technology (ICT) in
school work is such a complex project that we must consider it at various
levels which are, however, tightly interconnected. Time and space must
287
be inevitably planned for implementation, and once the project of ICT
implementation has begun it can only be successful if it is supported
at all levels and every participant has committed themselves to the
cause. In many researches the authors have come to a conclusion that
successful projects need ICT vision, careful plans for teacher integration,
continuous support at all levels, collaboration and constant evaluative
studies (Altun et al. 2010).
national level
in Slovenia information and Communication technology is part of
the improving the curriculum of the secondary schools. Using ICT and
therefore developing digital literacy is one of the key competences of
the European Framework. Competence is considered a combination of
knowledge, skill and relationships according to the learning environment.
In 2007 (ampelj et al.) an action plan was made in Slovenia in which the
situation in Slovene secondary schools was analysed and suggestions
and strategies were given on how to continue with the work already
started. Based on this action plan a project, in collaboration with
European Funds, Project E-olstvo (2007) was developed by national
School it Programme Committee who collected positive results and took
a critical view of the level of ICT system in Slovenian schools. In a four
year programme they started to educate teachers on pedagogical use of
ICT collect and disseminate e-contents and examples of good practice,
consult school leadership on future development of each school with the
goal to cover all primary and secondary schools in Slovenia.
School level
leadership of each school has to keep in mind that it is necessary
to try and provide conditions for suitable teacher training. Teachers
must be supported and encouraged to sustain regular iCt education
not only because it is part of personal growth but also because iCt are
undergoing such quick development that it is the only way how to keep
up with the novelties. A considerable problem is presented by the fact
that teachers have to learn about such ways of teaching which were,
even in the recent past, unknown to them at the time of their education.
Leadership of each school must introduce politics where these diffculties
are taken into account but not as an obstacle or an excuse.
In order to introduce such a project holistically, school leadership must
have a vision and a model by means of which they can implement the
use of ICT at all levels of school work. The school must monitor, review
288
and evaluate the effectiveness and quality of ICT throughout the school.
the leadership team must base future planning upon the evidence-
based monitoring and evaluation of progress (Education and Training
Programme 2010). In 1999 Ely established that some key conditions
must be fulflled in order for the implementation to become successful.
There must be availability of knowledge, time, and possibility of explicit
and implicit motivation, cooperation and commitment.
School management is facing a new age of leadership mode where
traditional way of leading is replaced by new attitudes: openness, fexibility,
transparency. Changes which are taking place in the classroom also hold
true for school managers: leaders become guides and mentors, they no
longer rule with autocratic power as this has proven as too slow a way
to respond to current changes.
Teacher level
If teachers do not possess enough ICT knowledge and skills, it can
become a serious impediment for the implementation of ICT. Therefore
professional leadership is needed to guide teachers in accepting new
ways of teaching as teacher is still the only authority who decides what
and how will be instructed in the classroom. So it is of importance
that teachers become aware of the interaction between pedagogical
objectives and potential of ICT to support them (Education and Training
Programme 2010).
educating teachers should be organized gradually and in the following
levels:
use of computers,
becoming acquainted with adequate technologies,
pedagogical inclusion of iCt technologies in the curriculum and
developing digital material which is adapted to didactics of each
specifc subject area in such a way that it is immediately retreived
from for use in classroom (Mooij 2001).
Teachers need to adapt to the new demands in learning environments:
since iCt enables more personalized and individual approach it is of
considerable importance for the teachers to include iCt in their classroom
activities (Education and Training Programme 2010). In order to do it
successfully, teachers must rethink and reshape their role, making the
transition from instruction to individualised learning. New pedagogic and
didactic methods are on way wherever teachers start using iCt in the
classroom. Teachers also need to learn to impart their knowledge through
a third party, mostly the media (Education and Training Programme
289
2010). At the same time, they still play an important role as they decide
upon the appropriate media suitable for their students.
Student level
Digital technologies are tools for the teachers, but for the students
they are their everyday environment. As students are well used to it but
are often unaware of its formal use, it is important for them to develop
strategic and methodological knowledge in order to be able to select and
use relevant information. As soon as students become digitally literate,
they also become more active and safe users of new technologies. On
the level of lifelong learning digital literacy facilitates access to needed
information and contents. Therefore it should be a part of the e-vision of
each school to produce digitally literate students as the market outside
school has demands exactly in this area. It would be irresponsible
of the national education system to neglect one of the complex key
competences which also leads and facilitates lifelong learning. Formal
digital knowledge gained in high school also ensures a certain advantage
to those students who continue their studies at universities.
Method
In a case study at high school Gimnazija Beigrad (GIMB) we will
describe how we started the gradual and holistic approach in the project
of introducing the use of Moodle platform for all teaching staff in the year
2008. Our plan was to include all the teachers at GIMB to attend the
introductory workshop for Moodle and acquire the basic knowledge of
introducing and using e-learning platform Moodle in the period of 2008
to 2012. Introductory and advanced workshops were organised regularly
twice or thrice a year and each teachers pilot project was followed up.
Each year analysis of strengths, weaknesses, advantages and threats
(SWAT analysis) was carried out among the teachers in order to evaluate
the project. At the end of the project we carried out a web survey among
the teachers and carried out some interviews with teachers who are in
favour of ICT use in the classroom and some of those who are not.
During the Moodle introductory project other possibilities were also
systematically offered to the teachers in the feld of e-technologies: the
skilled use of educational web programs (i.e. Hot Potatoes), the use of
e-content from the internet, the use of interactive whiteboards (all the
classrooms in the school are equipped with an interactive whiteboard)
and the use of electronic log book and assessment book. The set goal
was that all teachers should come to understand the pedagogical use
290
of technological equipment provided by school, and certain percentage
were expected to develop advanced use of the technical possibilities in
the sense of innovative, creative pedagogical material.
By February 2011 the aim was almost achieved. Out of 84 teachers
only 5 have not attended the Moodle workshops yet. We anticipated that
there will be a percentage of teachers who do not wish to work with e-
technologies for diverse reasons such as personal aversion to working
with computers, declinations to acquiring new knowledge just before
retirement and suchlike. On the other hand, there are some teachers
who very quickly become users with advanced knowledge of Moodle and
other programs which support e-teaching and learning. Their pedagogical
innovations will be introduced later in the text.
the project was followed by systematic and regular analysis which
was also presented at international conferences (Ljubljana 2009 and
Paris 2010). In the frst stage we used SWAT analysis to get the results
of the quality of the project. The results showed the presence of fear
and mistrust among teachers due to the technological knowledge
shortcomings. At the beginning there were a lot of technical troubles
because of out-dated hardware and software, lack of knowledge and skill
and similar. Since the school has limited fnancial possibilities, we were
facing the situation where our ambitions were way above our present
possibilities. As this is such a complex project, we only understood where
the problems were hidden after starting the project of iCt equipment of
the school. Introducing new technologies is accompanied by technical
troubles and instability and those technological disadvantages caused
a lot of complaints and distrust from teachers in the beginning phase.
as a result a lot of time and effort was put into successful solution of
hardware, software and infrastructure stability.
to reach all the teachers we use the snowball method which was
clearly described in our previous presentations (Mastnak et al.). In order
to proceed with this approach, it was vital to follow and understand the
response of the teachers who were involved in the process. The model
is still working. Presently we have concluded the basic introductory
workshops. If any teachers wish, they can get individual help and
support from outside expert help hired by school (Mikli, Budihna) and/
or from those colleagues who are more advanced in their technological
knowledge besides attending the regular workshops. At this stage it was
also very important that teachers got feedback information about use
of Moodle in the classroom from the teachers from the same subject
group.
291
Results
SWaT analysis and statistic research
In the frst SWAT analysis it was clear that frst steps are time
consuming, a lot of encouragement is needed, there was still distrust in
the technology, teachers were afraid of failing in front of the students or
losing their authority, but nevertheless some teachers enjoyed the work
with ICT, results with students were positive. The second SWAT analysis
showed that participants really liked practical and useful information
from the colleagues from their own subject area. Teachers started to
exchange teaching material as well as ideas. The second SWAT analysis
also showed that fear of technology malfunction receded and teachers
started to concentrate more on the contents and not so much on the
technical parts of Moodle. In this area the examples of good practice
were of vital importance.
at the third stage of investigation we made some statistic research
in which we presented results, analysis and possible conclusion to all
teachers at a staff meeting. We used web survey technique and analysis
of data (number of participants, age, subject specify).The aim was to
transparently present the current situation, stress the positive results and
encourage the rest of the staff to join the prevailing majority. As was
expected, the positive mass of Moodle users automatically dragged the
rest of the teaching staff (except 5 individuals) to feel the need to join
in.
The statistic results made in December 2010 were very encouraging.
By then seventy per cent of the teaching staff had participated in
workshops. The time of using Moodle in teaching varied from three months
to two years. It was interesting that teachers preferred to use Moodle in
frst and second grade we assume it is because they want to start
something new with new generation of students. We also observed that
younger generations of students were more positive towards activities
in e-classroom than older generations. Many of them had already
experienced e-learning in primary schools. The use of Moodle was less
noted in the third grade. In the fourth grade the use increased again:
fourth grade teachers and students appreciate the use of e-classroom
because they study more at home and need fast access to the learning
materials. This is exactly what the remote learning is aimed at.
According to the results of the questionnaire, the teachers estimate
that students appreciation of using Moodle as a teaching tool are middle
value (in the scale of 1-5, they marked 3) content to work in e-classroom.
this result was surprising and we will focus our next research on the
students response to e-learning.
292
Comparison among subject groups showed that Art (100%) and Math
(92%) teachers were the most frequent active users of Moodle. The lower
interest has been presented by Gym teachers (only 44% participated in
workshops). The rest of the subject groups (Science, Languages and
Social Sciences) had around 70% of active participation.
The results of age analysis were also as expected. We formed three
groups of teachers. Group A included teachers born between 1980 and
1970 (20), group B teachers born between 1960 and 1970 (29) and
group C teachers born before 1960 (35). The number of elderly teachers
is very high at GIMB, nevertheless the results of groups B (69%) and C
(66%) were very similar. The smaller group of young teachers (A) had
better results than the other two groups (99%).
After the presentation of results at the staff meeting, teachers
participated in the workshops of three different levels according to their
skills. At this stage all the teachers except 5 had participated in the
workshops. We considered this a success.
The quantitative research was completed by qualitative research:
SWAT analysis and interviews with most advanced teachers. The aim
was to estimate the didactic and pedagogical change caused by the use
of e-teaching.
the results of SWat analysis showed that among strengths of e-
teaching teachers see possibilities of diversity of teaching process
(possibility of covering students different learning styles), teaching is
neither time nor space specifc it can expand, the teaching process
is better organised, there are better opportunities for co-teaching with
other subject groups, interdisciplinary cooperation, the generational gap
of e-literacy is narrowing, digital divide is decreasing, direct and personal
contact with student enables more individual approach, formal use of
digital media is introduced to the students.
teachers exposed the following weaknesses: time consuming initial
preparations, work overload for students and teachers, technical problems,
spoiling the students by offering them such learning materials.
advantages of using Moodle platform are possibilities of introducing
e-classroom for all subjects, which also enables connections with other
schools and programmes, e-classroom can become a database of
assorted e-learning materials, students can follow up the e-contents,
there is a possibility for after school learning and teaching more advanced
uses of e-technology.
the threats mentioned were that quick changes of the iCt programs
are diffcult to follow; the contact with students is depersonalised.
293
80% of teachers expressed opinion that the use of Moodle is good for
students because: it helps them to become better prepared for university
studies (where advanced use of computer skills is demanded), it
represents a new way of communication between teacher and student, it
helps students to develop digital skills and new pedagogical approaches,
students are more responsible for the organisation and realisation of their
work, learning process is more often on high quality level (use of audio,
video and similar advanced techniques).
in the third SWat analysis there are more advantages and strengths
than threats and weaknesses. There were more diffculties exposed in
the frst SWAT analysis and less advantages; in the third SWAT analysis,
however, it was the other way round. Teachers have become used to
using iCt in the classroom and the it support became stable enough for
teachers to rely on it.
Interviews with teachers
in the semi-structured interviews with teachers who are in favour of
using ICT in the classroom, it was emphasised that the most important
pedagogical change was caused by the use of Moodle and e-learning
and it also infuenced the relationship between teacher and student.
According to the teachers, this relationship became more intense and
precise. The responding time from teacher is quicker and students
get responses more often than attending the usual teacher-student
meetings. Teachers can expand the information on the topic and offer
more material. Moodle in combination with interactive whiteboard is very
welcome because visualization of instruction can become a new didactic
approach. Teachers can also keep record of students work in a more
transparent way, especially those teachers who have more than 200
students. They have problems with following individual progress of an
individual student. Moodle platform enables teachers to have students
folder present every time when teachers get in touch with particular
student.
the music teacher saw advantages in the advanced use of digitally
stored music material for her subject area because it facilitates students
to study examples more deeply as they have remote access to music
samples.
Teachers in favour of ICT also found a very exciting change in the feld
of assessment. The possibility to enter the values of diverse components
of the grade for each assignment into the program can bring completely
new dimensions, into assessment process from the point of view of
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objectivity, specifcity and diversity. Pedagogical change happens when
assessment takes place in the form of ICT.
teachers who are wary of iCt use in the classroom exposed the
disadvantage such as loss of physical communication the presence of
four senses and loss of spontaneity in relationship with the students and
instruction material.
Conclusion
introducing iCt at all school levels makes some changes also where
they are not expected but leadership must be prepared to recognize,
accept, adapt and react to the new situations. For example, during the
project it became obvious that special iCt staff meetings had to be
introduced because there were so many innovations, improvements,
news, possibilities and workshops offered that regular pedagogical
meeting were too short. In every subject area one teacher in favour of ICT
was appointed as a treasurer of subject e-contents. This teachers role
was to collect and share e-contents with their subject area colleagues.
Again, it is much easier to implement such an innovation when there
is constant support from the leadership. A project leader should be
appointed for ICT project.
Once ICT work is introduced into a school, it should become a
constant. It should become part of regular curricula and everybody in
school should be encouraged to use it, including the leadership as they
serve as an example to the others. It must be included in annual plans
and reports, it must be considered in every area in which school is active.
Parents and local participants should be included.
Moodle platform has proved a very useful tool in the classroom work.
Many teachers and students alike were surprised by its benefts. Didactic
changes come hand in hand even when teachers are not aware of them.
Once it becomes part of everyday use, it is indispensable. Teachers
become used to sharing experience in this feld and they also get used
to asking for advice from more skilled colleagues. The snowball method
is a very useful and sensitive method because it seems to be working
on the psychological level where, after a while, teachers do not want to
differ from others.
The use of Moodle platform can be roughly divided in two: it can serve
as a database for a certain subject or teacher and/or it can become an
interactive tool between teacher and student. This depends on how skilful
a user the teacher is. This is where students become active and guided
and teachers change their role from a teacher into one of a mentor.
295
As we have not run any research on students, we cannot report how
much they meet the requirements mentioned in the e-vision. It is quite
obvious, however, that fourth grade students are grateful for the fnal
examination material retrieved from on-line.
after surprisingly good results of three-year planned Moodle project
we are preparing for another three- or four-year project where teachers
e-education will be upgraded.
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E-learning environment for sustainability
in educational action research
Janis kapenieks
Riga Technical University, Latvia
abstract. The article analyses the results of a research which were
obtained by using a new method for the creation and acquisition of
knowledge an educational action research in an e-learning group. The
method was implemented in a Business Planning course for the bachelor
level students at The Riga Technical University. The article proposes som
ebasic principles for enhancing comfort ability and motivation of e-learning
environment and its users interface. Adequate technological solutions
are proposed as well. The principles are formulated in accordance with
the users learning preferences. Some of the most important solutions
providing user-friendly interaction with computer are proposed in the
article. A user-friendly working environment for an e-learning consultant is
proposed. It releases his/her intellectual resources for better collaboration
with the learners analysis of discussions, provision of corrections and
enhancing motivation.
Key words: e-learning, action research, learning environment, users
interface, collaborative learning.
Introduction
new digital technologies play a special role in the creation and
perception of new knowledge. The cognitive act is no longer grounded in
the model of classical knowledge theories that regard it as an individual
psychological act. Since such frequently used computer applications
as typing or searching in various resources are rooted in our language
and practice, computer participation becomes an integral component of
cognitive activities. The interactive nature of digital networks ascribes
it a completely new role. Communication technologies are no longer
passive; they interact with the user in the evaluation and creation of
knowledge (UNESCO, 2005). The present study was conducted to seek
new techniques for a functional use of computers in enhancing inquiry
processes. In the course of the study, new experience was gained about
improving cognitive activities via creative intra-group cooperation in a
digital environment.
the paper describes the insights gained from working with innovative
methods in an e-learning Business Planning course within a bachelor
study programme at Riga Technical University.
298
the paper reports on a particular milestone in a continuous study
where students acquire knowledge about commercial activity while
working in a group that participates in an educational action research
conducted in e-learning environment. The study aims at
ascertaining the effectiveness of the applied method,
creating basic methodical principles,
designing an e-learning environment where this e-learning me-
thod could be effectively used for acquisition of various kinds of
knowledge.
During the initial phase of the study the methodology of group work in
educational action research in an e-learning environment was designed
(Kapenieks, 2010b). Following that, the students cooperation in the
group and the results of knowledge acquisition were analysed. Research
fndings are submitted for publication in the proceedings of the 3rd
International Conference on Computer Supported Education (CSEDU
2011) in Nordwijkerhout, the Netherlands. The next research phase
focused on analysing the students activity in the e-learning environment
during the entire course of action research and drawing conclusions about
the ways the method affects the students personalities the dynamics
of interests, beliefs and values. The fndings indicate certain changes in
the students interests and orientations to creativity and development.
The paper reporting on these fndings is submitted for publication in an
international IEEE Engineering Education 2011 conference Learning
Environments and Ecosystems in Engineering Education (EDUCON
2011) in Amman, Jordan. The latter study also identifed several
shortcomings in the designed e-learning environment.
the most important shortcoming was the relatively complicated
communication between the e-learning environment and its users.
The communication occurs with the help of computers, hence the key
element in receiving and interacting with the information is the screen of
a computer (or a mobile phone). Since students need to simultaneously
process extensive amounts of interrelated information, the screen design
plays a crucial role. It organises the acquisition of information, helps to
compare and evaluate it as well as provides opportunities to supplement
it. This is important with regard to motivation. We shall hereafter call
the screen of communication a users interface with the e-learning
environment.
the present paper continues the evaluation and publication of research
results. The aim of the paper is to elaborate basic principles for the design
of interface in an interactive e-learning environment for educational action
research in a group as well as to create a corresponding prototype of a
299
users interface design for organising the students group work.
to characterise the effectiveness of the method used in the present
educational action research we focused on the following factors: (1)
the students mutual infuence in group work, (2) ascertainment of the
students creativity and its manifestations in e-learning environment and
(3) e-learning environment as a factor that enhances the creative process.
the need to address these issues is enforced by the current demand
which is recognised alongside with the topicality of developmental
problems. For instance, this approach is grounded in the belief that the
most appropriate concept for characterising the present economic era is
creative economy, thereby admitting the importance of creativity and the
possibilities to measure it (Chapnick & Meloy, 2005:13). In the present
study, the students creative activity is closely related to interaction in
the action research group. Chapnick and Meloy also contrast personal
creativity with the one that develops between an individuals personal
thoughts and the broader socio-cultural context. They argue that the
latter is a more systemic rather than personal phenomenon (Chapnick
& Meloy, 2005: 14).
Creativity in action is closely connected with educational innovation.
The latter encompasses not only new, but also improved ideas,
knowledge and practical applications (Kostoff, 2003; Mitchell, 2003). In
the frst action research phase, the grounds were sought for creating
the methodology which would permit to evaluate the improvements in
the students learning process according to their innovative nature. The
present paper continues this topic since it aims at seeking solutions
that would adapt e-learning environment to action research context and
attempts to introducing innovations in education, which is based on the
use of information and communication technologies for a more dialogical
education.
The research method used in the present study defnes new
pathways in knowledge acquisition and personality development. This
matches the notion of disruptive innovation as perceived by Christensen
and Lrgreid (2001). They also distinguish another kind of innovation
sustaining innovation that ameliorates the existing systems and services
(ibid.). Szabo and Sobon (2003) defne introduction of instructional
communication technologies in education, chiefy distance learning,
as disruptive, which allows for new ways of knowledge acquisition to
emerge.
In the course of the present study, several generally acknowledged
innovation tendencies were realised:
increased access opportunities,
300
increased opportunities for expert evaluation and suggestions,
which may be oriented towards competence development rather
than pure knowledge acquisition,
improved active learning by creating new learning elements
(Ghaill, 1992) which are nowadays ensured by the presence of
technologies in the classroom and beyond increased use of
constructivist and student-centred approaches, focus on the
learning outcomes (CERI, 2009).
In the present research, a serious challenge is posed by the fact that
opportunities for identifying and measuring innovations in education
are questionable. The quantities to be measured depend on various
factors that are hard to evaluate and the possibility of independent
measurement is, admittedly, problematic. The quantities to be measured
are effectiveness and/or effciency not only the students results, but
also the created capacity and other aspects (Blumenfeld, 2000). Two
approaches have been used for measuring the infuence of innovations
in the present study with a special emphasis on the latter:
descriptive approach by comparing performance in cases of
innovative and non-innovative approaches (Gibbs, 2001),
econometric approach that attempts to describe performance by
means of variables (CERI, 2009).
In the experimental part of the study, action research was used as a
learning method for creation and acquisition of knowledge. It integrates
the action research used in conventional learning methods into group
work with the technological facilities of e-learning. The innovative nature
corresponds to the defnition of sustaining innovation (Szabo & Sobon,
2003). This methodology provides more effective and attractive ways of
knowledge acquisition for knowledge creation through refection.
the present study analyses the process of knowledge creation and
its infuence on personality. Salte, Gedne and Gedne (2009) argue
that educational action research permits to develop ability to fnd wise
solutions for specifc situations. Thus, educational action research is
based on the process that develops ability to formulate ones opinion
and express or record it. The method becomes a strategic approach to
the development of expression skills (ibid.).
the present study acknowledges the crucial importance of learning
environment in educational action research. The learning environment
301
corresponds to the reality of communicative space where contemporary
pupils and students act. This entails specifc requirements for the e-
learning environment. As stated above, one of the research aims is the
realisation of these requirements. The e-learning environment should
fulfl the requirements of a sound learning environment (Dewey,
1997),
be easy to use,
be suitable for various int.al. mobile technologies,
be captivating and attractive, able to compete with the broad
supply of social networks,
correspond to a sound cognitive approach and help to develop
metacognitive skills.
the study undertaken over a lengthy period of time indicates that
educational action research is an effective means for knowledge acquisi-
tion since knowledge is created from linking up personal experience and
the information to be acquired. Hence, we set the following objective to
our study to design a model of the interface for motivating cooperation
in a workgroup that is created in an educational action research
implemented in an e-learning environment. Opportunities were sought
for integrating the activity of students and an e-learning consultant as
well as for decreasing the distance between them, which is characteristic
of this form of learning. In the present paper we shall examine: (1) the
experience and insights gained by the researcher/e-learning consultant
while analysing the students performance and (2) the students views on
e-learning environment.
process and participants of educational action research
educational action research in riga technical university was
conducted with two repetitions (2010, 2011) in the autumn semester. The
infuence of educational action research on the students interaction in
the group and the manifestations of creativity were studied.
the e-learning interface model proposed in the present paper was
created to suggest an environment for the acquisition of a Business
Planning course in a bachelor study programme.
the course was supervised by a teacher but the work in the e-
learning environment was conducted by an e-learning consultant.
In coordinating the action research, the Riga Technical University e-
302
study portal ORTUS was used. It relies on the open source MOODLE
software. The students receive instruction on the assigned tasks and
can download the study aids and assignments as well as assignment
templates or upload the tasks fulflled. Action research was carried out
in the environment of Google documents. Filling in a form, the students
had to answer questions which were summarized and recorded in an
MS Excel sheet. The e-study consultant divided the students into groups
and ensured each students access to the sheet of his/her group for
corrections or viewing the results. In the sheet, the students complement
each anothers ideas, summarise them in a living theory and view the
teachers corrections and assessment. This environment gives the
students of the entire group the possibility to work on a common sheet
as well as provides easy communication between the group members
and the teacher by e-mail which is also used for motivating the students.
214 RTU ETF bachelor students from 10 academic groups participated
in action research of whom 177 students performed 2 cycles of creating
their living theories while 148 students participated in all 3 cycles. In
each cycle they were divided into groups of 4 to 6 students according
to the order of flling in the MS Excel sheet. Each group worked on a
common document and each student created their own living theory in
collaboration with two group members.
Knowledge creation was divided into learning cycles according to
consecutive themes. The knowledge acquisition spiral in Figure 1 refects
the learning strategy used. It is based on the systemic constructivist
approach which pays attention to three important discursive practices:
(1) construction of meaning, (2) positioning and (3) performance. Each
learning cycle begins with the identifcation of the problem to be solved.
In each learning cycle, the living theory is created on the basis of group
communication within action research framework. It is further developed
in the following cycle (Figure 1).
303
Figure 1. Continuity of learning by action research in the Commercial
Studies course (Kapenieks, 2010)
model of educational action research
Design of an e-learning environment for educational action research in
a group is created in correspondence with its aim to promote students
inquiry in all levels of Blooms taxonomy. During previous contact
lessons, educational action research in groups has exhibited such
potential. According to Blooms taxonomy (Bloom, 1956), educational
action research is grounded in educational interventions in the frst three
hierarchical levels: knowledge, comprehension and application; during
the action research process the learner moves in the direction of analysis-
synthesis and evaluation (Kennedy, Hyland, & Ryan, 2007). Traditionally,
e-learning environment and the internet resources are oriented towards
the frst three levels. The interactivity of e-learning environment allows
for demonstration and evaluation of knowledge. Computer design,
especially multimedia solutions, supports development and demonstration
of comprehension. Demonstration of knowledge application is possible
both verbally and via interactive process simulations.
e-learning environment in educational action research should be
designed so as to support analysis permit to easily split information
into component parts evaluate, arrange, categorise, compare, etc.
304
For instance, during the course on Commercial Studies students need
to be able to evaluate the signifcance of the various segments of the
target market for the given enterprise depending on age, interests,
income, geographic location, etc. Initially, this was performed in the form
of questionnaire.
the next hierarchical level in action research is synthesis
combining parts in a whole. The design of e-learning environment should
provide opportunities for ordering, argumentation, combining, creating,
generalising, etc. Crucially, synthesis should be based on knowledge and
discursive opinions. Thus, the design of e-learning environment should
enable the students to easily review the opinions of discussion partners,
which contain both analysis and synthesis. Initially, this was laid out in a
Ms Excel table and was not easily viewable.
According to Blooms taxonomy model, e-learning environment
should be designed so as to support the writing of study outcomes in the
cognitive domain in the highest hierarchical level evaluation as well,
where cooperation with the e-learning consultant is of key importance.
This resulted in corrections that were suggested if need be.
To reach the research aim, the levels of the targeted thinking processes
and the appropriate technological solutions were analysed. The activities
to be performed in order to reach every consecutive level of Blooms
taxonomy while operating in an e-learning environment correspond to
specifc requirements for the design of e-learning environment and the
activities performed by the e-learning consultant.
Salmon (2004) proposes a fve-step model of e-learning in cooperation;
it gives the idea of the requirements for technological functionality and
corresponding activities performed by the e-learning consultant in each
step.
Figure 2 demonstrates the connections between Salmons (2004)
fve-step model of e-learning in cooperation and the levels of Blooms
taxonomy. Salmons model integrates the steps of educational action
research in a single cycle of knowledge acquisition. The highest level
of interactivity corresponds to the levels of analysis and synthesis in the
hierarchy of thinking processes. Salmons model also gives the idea of
the major tasks that need to be performed by the e-learning consultant at
each step and of the corresponding technological requirements.
30
Figure 2. Left: Salmons (2004) fve-step model of e-learning in
cooperation in educational action research; the authors additions
demonstrate the steps to be taken in educational action research.
Right: hierarchy of thinking models in Blooms taxonomy model (Bloom,
1956) and their correspondence to Salmons procedural model
educational action research in an e-learning environment was
conducted by drawing on the three e-learning types identifed by Clark
(2000). They are closely related to the models depicted in Figure 2.
1. receptive e-learning type information acquisition. the task
of interface design is to eliminate the risk of overburdening the
cognitive systems. In this case, information in the course of e-
learning is presented in extensive amounts and effectively. the
screen displays plenty of textual and graphic information. This type
of e-learning matches the frst two levels in Blooms taxonomy
knowledge and comprehension.
2. Directive e-learning type develops reaction skills. Interface
design should promote the emergence of associations. This type
of e-learning reinforces or weakens association between stimulus
and reaction. Practically applicable method: question, award for
a correct answer or punishment for an incorrect one. Directive
acquisition means are applicable in this case watch and do. This
type of acquisition is characterised by small steps, demonstration,
examples. It matches the third level of thinking processes in
Blooms taxonomy application.
3. guided discoveries knowledge creation. Screen interface
should support the emergence of mental representation. Know-
306
ledge creation begins when the learner creates a coherent mental
representation. From this perspective, guided show is preferable
where the learner tries to perform an authentic task (e.g., selling
goods). The instructors activity serves as a cognitive guide; the
learners task is to understand the presented problem in the
context of solutions to problems at work. We shall call it guided
discovery. The exercises should be appropriate for unpredictable
situations at work. The guided discovery e-learning type matches
the highest levels in Blooms taxonomy and also plays a key role
in creating new knowledge and comprehension.
Salte et al. (2009) identify two stages of phronesis in educational
action research: cautious positioning with a gradual opening of
communication and increase of interest, as well as active evaluation of
contextual nuances (search for the valuable) in co-action that permits
to evaluate the processes occurring in action research. These insights
were considered when evaluating the students activities and creating
the model of cooperation screen.
Changes in the participants of action research in e-learning
environment
In educational action research, knowledge acquisition occurs in a
creative process creating new personal knowledge through refection
and discursively supplementing group members opinions. During the
previous stage of our study (paper submitted for publication in CSEDU
2011 conference), it was established that in e-learning groups, if compared
with presence groups, no pronounced leaders appear and the students
performance is more or less homogeneous. The results are little affected
by the sequence in which the students become involved in the group work,
as depicted in Figure 3. The parameter used for measuring creativity is
the number of discursive ideas that were offered to supplement peers
opinions in discussion and while summarising them in a living theory.
This number was obtained by means of content analysis, focusing on
students performance in the frst cycle of knowledge acquisition. Broader
analysis of the fndings is provided elsewhere (Kapenieks, 2011b).
307
Figure 3. Students creativity depending on the sequence of their
involvement in group work. Figure from the publication in CSEDU 2011
conference proceedings
to create the structure of the interface model of students com-
munication with e-learning environment, the insights from our previous
study (submitted for publication in EDUCON 2011 conference) were used.
their analysis indicates that educational action research in e-learning
environment affects the learners personality. Their interests, beliefs
and values, according to self-evaluation, were joined into clusters and
analysed at various action research stages. The clusters were constituted
by interests oriented towards, for instance, development. In the course
of action research, the students mean self-evaluation changes. Figure
4 depicts how, on average, developmentally oriented interests increase
in the group while their orientation remains relatively constant on the
personal-societal axis.
in the second study year we have come to believe that the commenced
action research for studying the infuence of e-learning environment
on changes in the learners personality becomes increasingly topical,
especially in the context of prognoses found in literature. For instance,
by 2015 a signifcant rise is expected in the demand for highly qualifed
workforce (by 12.5 million vacancies since 2008). Such qualifcation
corresponds to Levels 5 and 6 in ISCED, and they require high theoretical
knowledge and research skills grounded in innovative and creative
thinking (Cedefop 2008).
308
Figure 4. Changes in the students interests in the course of action
research orientation towards development. Figure from the
publication in EDUCON 2011 conference proceedings
Creating the basis for e-learning environment model
Dewey (1997, Hansen, 2002) defnes criteria for a sound learning
environment, and they are also pertinent to e-learning environment.
Group work in e-learning environment is based on respect towards the
participants computer skills and, by engaging students in experiments, is
oriented towards improving the existing skills. This matches the criterion
of a simplifed environment. Action research creates cooperative
experience in the group and joint creation of a living theory is based on
the ability to listen to others opinion.
although e-learning environment permits to pollute it with prejudice
and intolerance (as indicated by the content of its various forms), our
experience of educational action research reveals the latter as atypical
for group work. There is grounds to believe that personalisation of the
environment plays the key role here. This matches Deweys principle
of a purifed environment it calls out participants best thinking and
feelings.
a personalised and attractive e-learning environment encourages
personal responsibility and interest, and motivates for cooperation on
the web, thus enhancing individual development. According to Deweys
criteria, such environment is balanced and fuels social and moral
consciousness.
Work in e-learning environment where all spheres of life are interre-
lated urges students to harmonise knowledge, vision, feelings and beliefs.
309
this matches Deweys criterion of a steadying environment.
the technological facilities of e-learning environment permit to
make it friendly and motivating. Our experience indicates that Internet
environment basically corresponds to Deweys criteria of a sound
e-learning environment. Such environment is communicative and
simulative. Its key feature is potential to facilitate second and third person
action research (Gay Wicks & Reason, 2009). E-learning technologies
support interactivity thus posing challenges for the design of such an
environment. It is open and refexive. E-learning environment permits
to effectively monitor students reactions (refections) and infuence their
activities.
Selecting the basic principles for the design of e-learning envi-
ronment
the present paper aims to suggest basic principles for a clearly
perceivable and user-friendly screen interface in educational action
research, which might be used with all levels and types of e-learning.
One of the most infuential e-learning means is the wide opportunities
for graphic display. Graphic display either statically or variably performs
several functions (Clark, 2003), as depicted in Table 1.
Table 1. Types of graphic display in multimedia
Content type Instructional method
Fact
Fact statement
Images of specifc forms, screens or appliances
Concept
Defnitions
examples
non-examples
analogies
Process
Degree tables
animated diagrams
Procedure
Steps tables
Demonstrations
Principle
Guidelines
various contextual examples
To create basic design interface principles, we drew on the key
functions of graphics as defned by Clark (2003)
organising the topic according to steps 1 and 2 in Salmons
(2004) model
depicting regularities steps 2, 3 and 4 in Salmons model
310
function of interactive environment during the classes matches
all fve steps.
an important task of the interface is to ensure action and development
(Chapnick & Meloy, 2005).
in order to create an effective interface design for educational action
research in e-learning environment, the principles for designing a user-
friendly interface as identifed by Clark and Mayer in their pedagogical
experiments were used in the present study. Observation of these
principles favourably affects the students perception. These principles
include:
The principle of proximity. A persons perception peculiarities
point out that information is better perceived if the graphic image and
explanatory text are displayed close to each other. If the image and text
are separated, a person uses cognitive resources to unite them. This can
lead to overload due to limited capacity of working memory. If the image
and text are joined, working memory is used to keep them together
(Mayer, 2001).
Typical breaches of the principle of proximity are the following:
Images and text are separated one before the other (to be
scrolled), connections are hazy.
Feedback on a separate screen from the tasks or questions.
links on the screen appear in a new window that covers the
essential.
Instructions for practical tasks appear on a separate screen.
The principle of modality. Knowledge is acquired more effectively
if audio text (narration) is used on the screen instead of a written text. It
is particularly important if graphic information is crowded. Simultaneous
perception of image and sound produces better end result because,
when using only visual perception channels, multimedia information
easily overburdens the sensory memory. This problem can be solved
by simultaneously using the audio and the visual perception channels
(Mayer, 2001). E-learning concerns not only the perceptive (cognitive)
and intellectual sphere. Its infuence on emotions is of crucial importance.
That is why spoken audio text permits to dramatise the material. Speech
elements give broader opportunities to affect the students emotional
world (Chapnick & Meloy, 2005: 79).
The principle of reducing verbiage. It is recommended to avoid
delivering one and the same information in textual and oral form
simultaneously. If this is not observed, students address too much
attention to the written text and fail to perceive the graphics. Human
311
psychology explains it with overloading the visual perception channels
with information delivery in the sensory memory. Nevertheless, this
suggestion should be approached critically. It applies to cases when the
amount of graphic information on the screen is extensive. Thoughtful
audio supplements to the screen text can enhance perception in special
cases:
if there are no images on the screen,
if there are extensive opportunities to present the images slowly,
if students require greater cognitive effort to understand spoken
rather than written text (if the language used is not their native one
or in working with people with special needs).
in these cases the visual and audio perception channels are not
overloaded.
The principle of coherence. Adding interesting material that is not
directly related to the information to be acquired can inconvenience
students. One should avoid adding
entertaining stories that are relevant to but not essentially required
for the instructional material,
background music for motivation,
detailed descriptions.
In this case, working memory is additionally strained while its capacity
remains limited. One might think that any attractive images and video
render the multimedia in question more interesting since students acquire
the material better if they are emotionally awakened. Nevertheless, the
cognitive theory posits that students actively seek sense in the material
to be acquired, creating coherent mental representations (and it causes
joy). Superfuous images are confusing and use up the limited cognitive
capacity. It is natural that multimedia designers wish to add interesting
quotes to their material. Yet interesting but irrelevant phrases reduce
the effectiveness of acquisition because they suggest a new topic and
provoke organisation of the material around it (Mayer, 2001).
The principle of personalisation. It is generally accepted that
an informal style decreases the impression of seriousness. Such an
assumption would suggest that it also decreases the effectiveness of
acquisition. Yet it has been proven that the instructional process presents
information and triggers certain cognitive processes in students. People
make more effort if they wish to understand their conversation partner
(Beck 1996). A series of observations confrms that
real persons are no more effective than animated persons on the
screen
312
real voice is more effective than written text
the group that performed the tasks assisted by a pedagogical agent
achieved the result that by 30% exceeded the one in the group assisted
by text (Atkinson 2002). Chapnick and Meloy (2005) believe that the
pedagogical agent or Character creates an emotional and intellectual
bridge between students and the material to be acquired. It creates
the wish to analyse own developmental needs and decreases internal
resistance to the content (p. 105).
Designing the structure of cooperation screen
Basic interface design principles for educational action research in a
group in an e-learning environment were elaborated on the grounds of
the data obtained at the initial stage of the research. These fndings have
been published (Kapenieks, 2010b) and submitted for publication in
conference proceedings CSEDU 2011 and EDUCON 2011. Accordingly,
we have defned suggestions for an interface design model in conformity
with the hierarchical levels of thinking and a fve-step model (Figure 5).
Figure depicts the desired interface functionality created during
our study in accordance with the fve-step model and the hierarchy of
thinking processes.
Figure 5. authors suggestion requirements for interface functionality
across various hierarchical levels of thinking in accordance with
Salmons (2004) fve-step model
313
We considered the opinions of students who participated in the
educational action research to be crucial for elaborating the principles
for interface design. The students performed the majority of activities in
a Google Documents format and an Excel table. The latter only partly
meets the requirements specifed in Figure 5. 50% of the 22 students who
participated in the survey admitted that the suggested interface (Excel
table) was rather uncomfortable and graphically unclear. Four students
(18%) had made their entries via mobile phone; three more would like to
do so. 36% prefer to listen to recordings and make audio material; 50%
reported their preference for video communication, which corresponds to
the principle of modality at the interface. Nevertheless, the majority are
satisfed with written text on the screen (73%).
Figure 6 reveals that the majority of students (54%) believe it is
expedient to observe the principle of proximity by placing basic information
under discussion as well as group mates opinions on the screen. Some
(9%) report they would wish to design the screen themselves by using
gadgets.
Figure 6. Students opinions about the necessary changes
in interface design (22 respondents)
model of cooperation screen
On the grounds of the above-mentioned principles, the students
suggestions, evaluations and experiences, we propose the following
interface design model for educational action research.
all functionality should be designed in such a way that would permit
to use internet browsers in the environment without installing additional
314
components on the computer in the course of action research, students
and consultants repeatedly logged on to the environment from different
computers. It is important that the functionality be retained when working
at the mobile phone interface as well.
Interface model should contain several interface screens, in accor-
dance with Salmons fve-step model of e-learning in cooperation and
Blooms hierarchical levels of thinking.
Step 1 knowledge. The widest scope of accessible means should
be used during this step. These include face-to-face classes, use of
Internet resources, doing exercises. Interface carries a coordinative
meaning. It can be universal or projected to match the aims of specifc
classes. The main task is to ensure easy access to resources or develop
the skill of locating them. The interface should be attractive, user-friendly
and ensure effective delivery of knowledge in an easily perceivable way.
Face-to-face lectures, video lectures and demonstrations as well as
educational video have great potential in this respect.
Step 2 discussion. Face-to-face classes are more convenient. If
discussions are organised in e-learning environment, the forum should
be used. Synchronised classes are more effective. Lengthy waiting pe-
riods decrease motivation.
Step 3 opinions and additions. The idea defned by a student or
the consultant. Interface ensures its delivery: in textual, graphic, audio or
video format.
Table 2. Students and consultants activities at the interfaces
in e-learning environment
Interface Students interface and activities
Consultants interface and
activities
introductory
interface
Becomes acquainted with the
tasks, the group and the consultant.
Becomes acquainted with the
process of action research.
Links to all interfaces.
Field for tutors suggestions.
enters a motivating material for
students in a textual, audio or
video format.
upload
interface
Uploads his/her idea.
Can provide an Internet link.
The idea can be presented on TV;
broadcast time is provided.
the idea can be entered from
mobile phone.
Answers the questions about his/her
idea.
Prepares questions to students
about their ideas.
Can upload the idea under
discussion (for all, for groups or
individual students). Sees the
fles that students upload and can
download them. Sends SMS and/
or e-mail memos about the tasks.
Adds motivating suggestions.
31
interface
My opinion
about my
group
mates
ideas
Becomes acquainted with group
mates ideas and supplements them
with own opinion as follows from the
questions.
Monitors students work and adds
motivating comments. In separate
cases gives correction.
Sends motivational SMS and/or
e-mail memos.
interface
Group
mates
opinions
about my
idea and my
living theory
On the grounds of group mates
additions, writes a summative living
theory about the idea.
Monitors students work and adds
motivating comments. In separate
cases gives correction.
Sends motivating SMS and/or e-
mail memos.
evaluates students performance
and un adds corrections if
necessary.
interface
our group
achieve-
ment
views and compares the group
achievement ideas, answers
to questions, additions, living
theories, consultants comments and
evaluation.
Views group achievement ideas,
answers to questions, additions,
living theories, consultants
comments and evaluation.
System functionality:
1. Automatically groups students in the order of uploading.
2. Suggests standard texts for SMS memos about the things to be
done.
3. Permits to edit only those felds where students need to provide
their entries.
4. Collects statistics about flling each feld.
5. Enables easy sending of e-mails and SMS to all, groups or
particular students.
table 3 depicts how the basic principles for multimedia interface
organisation are integrated in the interfaces (Mayer, 2001).
Table 3. principles for interface organisation on students and
consultants screens
principle
realisation of the principle in
students interface
realisation of the principle in
consultants interface
Personalisation
Students and tutors avatar
on screen, audio un video
commenting possibilities. Tutors
feld comments, video, audio
possibilities.
Possibility to change the layout of
gadgets on screen.
Students avatars on screen,
uploading the suggestions in
textual, audio, video format
Possibility to change the layout
of gadgets on screen
Continued Table 2
316
Proximity
Gadgets on screen contain
description of idea and questions
for discussion, feld for group mates
answers and additions
The idea, students answers and
additions on screen
Modality
Easy uploading of textual, audio,
video and graphic material
Easy textual, audio, video and
graphic facilities
use of graphics
easy uploading of graphic material
and suggestion to present the idea
graphically
Graphic facilities
reducing
verbiage
Suggestions not to duplicate the
text in audio or video format. Screen
contains only necessary information
Written and audio/video
comments are not duplicated.
Screen contains only necessary
information
Figure 7 displays the models of students screen interface created
on the basis of gadgets. Such a model enables the user to change the
gadget layout.
Figure 7. interface model for scenario stage opinion about group
mates ideas
Continued table 3
317
Similar principles should be observed in other cooperation inter-
faces.
Conclusions
Cooperation screen (interface) of e-learning environment plays the
key role in educational action research in an e-learning environment. Its
attractiveness, graphic layout and clearness to a great degree determine
the students motivation to work with this method. Interface design should
fulfl the following requirements:
Refect the hierarchy of students thinking processes in educational
action research and match the fve-step model of e-learning in
cooperation.
Key organisational principles to be adhered to at the interface the
use of graphics, the principle of modality, the principle of proximity.
Clear and precise formulations should motivate students to retain
these principles in their activity.
Personalisation as understood by the group is particularly impor-
tant the e-learning consultant and group mates play the role of
pedagogical agents at the screen interface; this is achieved by
using avatars, video and audio. Interface design should provide
users with opportunities to change the layout of gadgets.
Successful educational action research positively affects the partici-
pants personality by developing creativity and research skills, which will
be required in the most demanded professions in the eu in the years to
come.
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El. p. leidykla@cr.su.lt, tel. (8 ~ 41) 59 57 90, faks. (8 ~ 41) 52 09 80.