"The best way to have a good idea is to have lots of ideas.

" - Linus Pauling

Innovation & Brainstorming

But first... a refresher on

play!

Who is the customer? What is play? What is the opposite of play?

Quiz results

As a toy designer, our customers are all the people potentially purchasing our product, producers/companies that are manufacturing it, parents that pay for it, and children who nag their parents for toys and play with them. - Neil Borja

Quiz results

Play is a state of joyful experimentation.

- Stephen Suen

Quiz results

What is the opposite of play?

work = IIII IIII IIII IIlI llll llll boredom = IIII Illl lll psets = I

Quiz results

The opposite of play is clean-up time. It brings immense sadness, but results in clean carpets. - John Graham

Quiz results

Eureka!
I have found it! -Archimedes

Eureka!
I have found it! -Archimedes

Quiz!
1. What is your name? 2. What is invention? 3. What is innovation? 4. Write a caption for:

Invention vs. Innovation

Invention is something that has never existed before. Not a product, but a technology. Innovation is the application of new ideas or the combination of existing items in a novel way. This is product design.

PTFE
polytetrauoroethylene

Creativity - kreativite
Noun: The use of the imagination or original ideas, especially in the production of work.

--

Right hemisphere and creativity

Neurological Analysis

Music, perception, visual art, language

Right hemisphere and creativity

Neurological Analysis

PSTS ASTS

Right, Anterior Superior Temporal Sulcus (ASTS)

Aha! Experience (Jung-Beeman 2004)

Right, Posterior Superior Temporal Sulcus (PSTS)

Processing novel metaphors in poetry (Gorana et al 2008) Novel connections between unrelated words (Mashal et al 2007) Linguistic creativity (Flaherty, 2005)

Types of Ideation
GROUP WRITING: Brain Writing Brain SketchiNg COLLECTIVE NOTEBOOK PIN CARDS KJ METHOD TRIGGER SESSIONS

Free Writing BRAINSTORMING TRIZ ARIZ ASIT SCAMMPER

MORPHOLOGICAL ANALYSIS ATTRIBUTE LISTING

POTENTIAL PROBLEM ANALYSIS FRDPARRC

Free Form or Intuitive Methods Perspectives

techniques
LATERAL THINKING CHALLENGING ASSUMPTIONS BOUNDARY RELAX NEGATIVE BRAINSTORM REVERSAL EXAGGERATION

Structured or Logical Methods

ROLESTORMING 6 THINKING HATS SUPER HEROS DISNEY METHOD

New

Associations techniques
BruteThink ANalogies FOrce FIt FOcal Objects Provocation BUnches of Bananas Excursions

PROGRESSIVE REVELATION LADDERING

Mind Mapping Free Association Association Mapping

Associations
Associations can be used to generate concepts based on linking ideas and nding new relations between connections.

Humor and Associations

Non-obvious connections Making the incongruity congruent Why was 6 afraid of 7?

Humor and Associations

Non-obvious connections Making the incongruity congruent Why was 6 afraid of 7?

...because 7 8 9

Humor and Associations

Non-obvious connections Making the incongruity congruent Why was 6 afraid of 7?

...because 7 8 9

Cartoon Caption Test

new yorker, caption contest sept 8th, 2008

can you please pass the cow

-bennett ellenbogen

Cartoon Caption Test

new yorker, caption contest sept 8th, 2008

things in the image

things related to coffee

can you please pass the cow

-bennett ellenbogen

things related to milk

relate back to boardroom meeting

Cartoon Caption Test

let me start by welcoming you all to narcoleptics anonymous

-mike worth

Cartoon Caption Test

things in the image

things related to coffee

let me start by welcoming you all to narcoleptics anonymous

-mike worth

things related to caffeine

relate back to boardroom meeting

Association Mapping
names of coffee joe, java actions related to coffee sipping, spilling, staining, drinking, burning, break products related to coffee coffee maker, mug, coffee machine, grinder, tea

types of coffee black, decaffeinated, espresso, latte

places related to coffee dunkin donuts, starbucks, kitchen, south america

served with coffee donuts, breakfast, newspaper

properties of coffee caffeine, diuretic, hot, acidic

things that go in coffee milk, cream, dairy, sugar, stirrer, coffee beans, water

Association Mapping
breaks will no longer be dictated by time to nish your coffee who ordered from Java the Hutt? the sinks full again names of coffee joe, java actions related to coffee sipping, spilling, staining, drinking, burning, break products related to coffee coffee maker, mug, coffee machine, grinder, tea is this the decaf? types of coffee black, decaffeinated, espresso, latte places related to coffee dunkin donuts, starbucks, kitchen, south america

served with coffee donuts, breakfast, newspaper

properties of coffee caffeine, diuretic, hot, acidic

coffee sales have been soaring

the crullers will be here shortly, as soon as they take the door off the hinge

things that go in coffee milk, cream, dairy, sugar, stirrer, coffee beans, water

Association Mapping
Form Round Flat 1-10 cm dia

Association Mapping

Association Mapping

Form Environment Name

Use Motion Used With Materials

Association Mapping
Function: Column Structural support Bone

Innovation
Innovation is the application of new ideas or the combination of existing items in a novel way. Crossing products is a strategy to generate innovative ideas.

Crossing Products

Crossing Products

Crossing Products

Crossing Products

Crossing Products

Crossing Products

Crossing Products

Crossing Products

Crossing Products

Crossing Products

Crossing Products

Crossing Products

Crossing Products

Crossing Products

Crossing Products
Write down the name of three products Exchange

Crossing Products
Write down the name of three products Exchange

Crossing Products
Write down the name of three products Exchange

Brainstorming
New points of view To generate LOTS of ideas.... quickly.

Brainstorming
Defer judgement. NO EVALUATION Switch left brain to silent mode

Brainstorming
Defer judgement. NO EVALUATION Switch left brain to silent mode Encourage wild ideas Build on ideas Challenge all assumptions

Brainstorming
Problem statement 20-40 minutes

Brainstorming
Problem statement 20-40 minutes 5-9 people Room/situation

Brainstorming
Problem statement 20-40 minutes 5-9 people Room/situation 1 facilitator and lots of paper

Brainstorm Sketching
Quick and clear

Fart Darts
Draw big Label Brief pitch Record

Brainstorm Sketching
Quick and clear Draw big Label Brief pitch Record Repeat

Dopamine

Brainstorm Assistance

Brainstorming Challenge

IPM (PP)
Ideas Per Minute (Per Person) Quantity not quality >1.0 IPM (PP) 10 people, 15 min = 150 ideas

Idea generation

7,363,474 is quite an original answer to the problem How much is 12+12? However, it is only when conditions are such that this answer is useful that we can also call it creative. - Sarnoff Mednick

Idea generation

Sorting

Pugh Charts
Assessment criteria Pick one idea or group as a benchmark Rate each criteria with + S - as compared to the benchmark

Logistics
Labs begin next week Missing lab/lecture TUESDAY (not Monday) Theme and team introduction No workshop this weekend

Logistics

Artist & Craftsman Supply in Central

Prismacolor markers 10%, 30%, 50%, 70% and Black Prismacolor ne liner 0.03 Prismacolor pencils in indigo blue and white Black Pentel Sign Pen Beinfang marker pad 9 x 12 Olfa knife, heavy duty with ratchet lock

~$30

Questions?