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For search market ers, knowing t he dat es of t hese Google updat es can help explain changes in rankings and organic websit e t raffic. Below, weve list ed t he major algorit hmic changes t hat made t he biggest impact s on search. Underst anding t hese updat es can help wit h search engine opt imizat ion.
2013 Updates
Penguin 2.0 (#4) May 22, 2013
Aft er mont hs of speculat ion bordering on hype, t he 4t h Penguin updat e (dubbed "2.0" by Google) arrived wit h only moderat e impact . The exact nat ure of t he changes were unclear, but some evidence suggest ed t hat Penguin 2.0 was more finely t arget ed t o t he page level. Penguin 4, Wit h Penguin 2.0 Generat ion Spam-Fight ing, Is Now Live (SEL) Penguin 2.0/4 - Were You Jarred and/or Jolt ed? (SEOmoz)
2012 Updates
Panda #23 December 21, 2012
Right before t he Christ mas holiday, Google rolled out anot her Panda updat e. They officially called it a "refresh", impact ing 1.3% of English queries. This was a slight ly higher impact t han Pandas #21 and #22. Confirmed: A Panda Refresh, Version #23 (SER)
Get smart er answers from t he Knowledge Graph from Port ugus t o Japanese t o Russian (Google) Googles Knowledge Graph Expands To More Languages, Including It alian, French, Japanese And Russian (TechCrunch)
Confirmed: Google Panda 3.9.1 Updat e (SER) Google Panda Refresh On August 19t h: Version 3.9.1 (SEL)
processed out side of t he main search index, much like Panda dat a. Google Releases Penguin Updat e 1.1 (SEL)
t he video provides a lot of cont ext t o bot h Google's process and t heir priorit ies. It 's also a chance t o see Amit Singhal in act ion. Video! The search qualit y meet ing, uncut (Google)
2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2000
2011 Updates
December 10-Pack December 1, 2011
Google out lined a second set of 10 updat es, announcing t hat t hese post s would come every mont h. Updat es included relat ed query refinement s, parked domain det ect ion, blog search freshness, and image search freshness. The exact dat es of each updat e were not provided. Search qualit y highlight s: new mont hly series on algorit hm changes (Google) Google: Parked Domains, Scraper Sit es Target ed Among New Search Changes (SEL)
Google Provides New Opt ions for Paginat ed Cont ent (SEL)
2010 Updates
Social Signals December 2010
Google and Bing confirmed t hat t hey use social signals in det ermining ranking, including dat a from Twit t er and Facebook. Mat t Cut t s confirmed t hat t his was a relat ively new development for Google, alt hough many SEOs had long suspect ed it would happen. What Social Signals Do Google & Bing Really Count ? (SEL) Google Webmast er Video Reconfirms Use Of Social Signals (SEL)
2009 Updates
Real-time Search December 2009
This t ime, real-t ime search was for real- Twit t er feeds, Google News, newly indexed cont ent , and a number of ot her sources were int egrat ed int o a real-t ime feed on some SERPs. Sources cont inued t o expand over t ime, including social media. Google Launches Real Time Search Result s (SEL)
2008 Updates
Google Suggest August 2008
In a major change t o t heir logo-and-a-box home-page Google int roduced Suggest , displaying suggest ed searches in a dropdown below t he search box as visit ors t yped t heir queries. Suggest would lat er go on t o power Google Inst ant . Google.com Finally Get s Google Suggest Feat ure (SEL)
2007 Updates
Buffy June 2007
In honor of Vanessa Fox leaving Google, t he "Buffy" updat e was christ ened. No one was quit e sure what happened, and Mat t Cut t s suggest ed t hat Buffy was just an accumulat ion of smaller changes. Google "Buffy" Updat e - June Google.com Updat e (SERoundt able) SMX Seat t le wrap-up (Mat t Cut t s.com)
2006 Updates
False Alarm December 2006
There were st irrings about an updat e in December, along wit h some report s of major ranking changes in November, but Google report ed no major changes. Google Updat e Debunked By Mat t Cut t s (SERoundt able)
2005 Updates
Big Daddy December 2005
Technically, Big Daddy was an infrast ruct ure updat e (like t he more recent "Caffeine"), and it rolled out over a few mont hs, wrapping up in March of 2006. Big Daddy changed t he way Google handled URL canonicalizat ion, redirect s (301/302) and ot her t echnical issues. Indexing t imeline (Mat t Cut t s.com) Todd, Greg & Mat t Cut t s on WebMast erRadio (SEOmoz)
Mat t Cut t s wrot e a blog post explaining t hat Google updat ed (at t he t ime) index dat a daily but Toolbar PR and some ot her met rics only once every 3 mont hs. Google's Cut t s Says Not An Updat e - I Say An Updat e, Just Not A Dance (SEW) What ?s an updat e? (Mat t Cut t s.com)
2004 Updates
Google IPO August 2004
Alt hough obviously not an algorit hm updat e, a major event in Google's hist ory - Google sold 19M shares, raised $1.67B in capit al, and set t heir market value at over $20B. By January 2005, Google share prices more t han doubled. Google IPO priced at $85 a share (CNN)
2003 Updates
Florida November 2003
This was t he updat e t hat put updat es (and probably t he SEO indust ry) on t he map. Many sit es lost ranking, and business owners were furious. Florida sounded t he deat h knell for low-value lat e 90s SEO t act ics, like keyword st uffing, and made t he game a whole lot more int erest ing. What Happened To My Sit e On Google? (SEW)
2002 Updates
1st Documented Update September 2002
Before "Bost on" (t he first named updat e), t here was a major shuffle in t he Fall of 2002. The det ails are unclear, but t his appeared t o be more t han t he mont hly Google Dance and PageRank updat e. As one webmast er said of Google: "t hey move t he t oilet mid st ream". Sept ember, 2002 Google Updat e Discussion - Part 1 (WMW) Dancing The Google Dance (Level343)
2000 Updates
Google T oolbar December 2000
Guarant eeing SEO argument s for years t o come, Google launched t heir browser t oolbar, and wit h it , Toolbar PageRank (TBPR). As soon as webmast ers st art ed wat ching TBPR, t he Google Dance began.
Naming Schemes
Theres been no single rhyme or reason t o how Google updat es are named. The first named updat e was christ ened "Bost on" by Webmast er World users, as it was announced at SES Bost on. The next few updat es ("Cassandra", "Dominic", "Esmerelda") were also named by WMW users, users , in a st yle similar t o how hurricanes are named. Once t he mont hly "Google Dance" ended, t hat syst em fell int o disuse. Lat er updat es were named by various sources, including WMW, and major search blogs and forums. Google t hemselves have coined t he occasional name ("Caffeine"), while a few names have been Google-inspired ("Vince" and "Panda" were named aft er Google engineers).
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