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Lecture 7.1
Global sports
Elements
What team sport will the world buy? Individual easier? Why? How do you deliver that sport successfully? How do you control finances? How do you sustain the success? Impact of athletes
Talent
Money
Global sport product Export through media rights and exhibition matches played in foreign markets, but local loyalties matter
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A new sport?
Reviewing Success
Financial vs. Popularity Projecting future demand? Profitability? Building equity
NBA
Friendly foreign games Strong international interest Chinese government plan: basketball court in every village
EPL
Cherished symmetry not likely to be relinquished; foreign media rights bring in ~$3 B annually from 2014-17
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Recap Multiple global team sports efforts exist but none capture the entire globe
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Lecture 7.2
Success Traits
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Barriers to Entry
Capital
Talent
Facilities
Media presence
Deep-pocketed ownership Location in appropriate markets
Strong leadership
Media Presence
Deep-Pocketed Ownership
Strong Leadership
Will a new sport emerge to capture the globe? Is world dominance by a team sport impossible?
Parting Shot
Frameworks: Remember to use the frameworks we have developed in this course to study the various aspects of the business of sports. Be sure to keep an eye out for Brazil and other major sporting events taking place worldwide using the lens of our Global Business of Sports class. We look forward to having you in a future class on the Coursera platform. Thank you for introducing new topics of interest to us, such as Music as sports branding and Joint/Russian Ukrainian football league, which are great followup discussions and research interests for our team.
Recap
Weve analyzed the elements needed for global sports success. A truly global team sports model may evolve as the world flattens and shrinks.
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Thank you
For playing your part in The Global Business of Sports Continue the conversation via: 1) The Forums and/or on 2) Twitter: #globalsportsbusiness Professor Shropshire @kenshropshire 3) Facebook: Like the Wharton Sports Business Initiative