Post Graduate Diploma in Management Batch : 2013-2015 Faculty Course

Objectives: To make student an effective communicator by being able to A. B. C. D. E. F. G. H. Understand the significance of oral & non-verbal communication in business organizations. Improve listening skills. Effectively present his/her viewpoint in writing, demonstrating clarity of thought and persuasive approach. Being able to interpret and prepare clear, concise, audience-centric written business messages and reports, Make effective business presentations, Participate in and conduct meetings effectively, Understand cross culture values and challenges in communicating in international situations. Write attention catching Resume and participate in Group discussions/interviews effectively.

Mrs. Pritima Kaushal Business Communication

Term Credits

Term-1 3

Course duration is 30 hours. This is divided in 20 sessions of 90 minutes each. The detailed session plan is given as follows:

Detailed Session Plan

Session No. 1.

Topic Introduction to the course Basic Principles of Business Communication

Reading/ Case
Lecture/ Discussion, Chapter 1 of Textbook

2.

Communication Process Barriers to effective communication

Lecture/ Discussion, Experiential exercises, Chapter 1 of Textbook Lecture/ Discussion, Experiential exercises, Chapter 2 of Textbook

3,. 4

Seven Cs of Effective Communication Effective Written Communication

Preparing Effective Business Messages. Exercises on Writing Business letters, Good News and Neutral messages, Bad News messages Chapter 6,8,9 of text book

Active Listening

Lecture/ discussions, Experiential exercises, Selfassessment Questionnaire, Skill building exercises. Later part of Chapter 14 of Textbook

Post Graduate Diploma in Management Batch : 2013-2015 Faculty Course

6 7 8 9 Mrs. Pritima Kaushal Business Communication

Term Credits

Term-1 3

Preparing Business Proposals Non-verbal Communication Business Meetings Business Meeting Simulations

Lecture, Discussion, Examples, Chapter 13 of tex book Vido on Non Verbal Communication, Lecture cum discussion. Chapter 17 of Text Book, Lecture, Video based discussion, Exercise Students will conduct meetings in a group of 6 persons (duration 12 minutes each) 5 simulations per session, structured feedback

10

Business Meeting Simulations

Students will conduct meetings in a group of 6 persons (duration 12 minutes each) 5 simulations per session, structured feedback

11

Effective Interpersonal Communication

Giving and receiving feedback

Lecture, video and Role plays

12 13 14 15 16 17

Intra Organization Communication Business Report Writing Presentation Skills Presentation Skills Presentation Skills Communicating with Media

Writing E-mails, Memos, circulars and notices To Be Announced Lecture, Discussion, Exercises Chapter 14 & 15 of Textbook Presentations by students and Video Recording Presentations by students and Video Recording Exercise on preparing Press releases, Conducting Press Conferences, Tips on Handling media, Case studies on Communication during crisis, Part of Chapter 5 of Textbook.

18 19 20

Employment Communication Employment Communication 2 Cross Cultural communication

Chapter 18 and 19 of text book Chapter 18 and 19 of text book Lecture - cum-discussion, Chapter 3 of Text book, [Communication of Grades in Internal Assessment]

Note: In sessions 17 to 20, there will be a timeslot of 30 minutes for Review and Feedback on Presentations by students.

Text Book:

Post Graduate Diploma in Management Batch : 2013-2015 Faculty Course

Mrs. Pritima Kaushal Business Communication

Term Credits

Term-1 3

Herta A Murphy, Hilde brandt .H.W & Thomas J.P: Effective Business Communication; Tata McGraw Hill, New Delhi, 2009 Reference book: Courtland L Bovee, John V Thill, Mukesh Chaturvedi ; Business Communication Today; Pearson Education, 2011

Post Graduate Diploma in Management Batch : 2013-2015 Faculty Course

Mrs. Pritima Kaushal Business Communication

Term Credits
Assessment

Term-1 3

Students will be assessed as follows:

Mid Term End Term

(after 10 sessions) (after 20 sessions)

20 40

Internal Assessment
Class participation Assignments Presentation (Individual)

40
(Weightage) 6 12 10 6 6

Business Meeting Simulation (Group) Report Writing

Passing Percentage: 50% each in all three components. Every student is required to participate actively in class, in class exercises, and study group activities. At least 75% attendance record is mandatory for a student to sit for the end term examination.