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4. Describe the formal and informal communication networks of the business organization.
5. Describe factors that affect the types and amount of communicating that a business does.
Chapter 2
6. Write with clarity and precision by selecting the right words and by using idioms correctly.
Chapter 3
2. Write short, clear sentences by limiting sentence content and economizing on words.
5. Compose paragraphs that are short and unified, use topic sentences effectively, and communicate coherently
Chapter 5
6. Follow email conventions and organize and write clear email messages.
7. Understand the nature and business uses of text messaging and instant messaging.
Chapter 6
6. Write order acknowledgments and other thank-you messages that build goodwill.
1. Determine which situations require using the indirect order for the most effective response.
5. Write adjustment refusals that minimize the negative and overcome bad impressions.
2. Write skillful persuasive requests that begin indirectly, develop convincing reasoning, and close with goodwill and action.
4. Describe the planning steps for direct mail or email sales messages.
5. Compose sales messages that gain attention, persuasively present appeals, and effectively drive for action.
Chapter 11
7.
2. Discuss the four major differences involved in writing short and long reports.
4. Adapt the procedures for writing short reports to routine operational, progress, problemsolving, and audit reports as well as minutes of meetings.
5. Write longer reports that include the appropriate components, meet the readers' needs, and are easy to follow.
Chapter 14
1. Define oral reports and differentiate between them and written reports.
2. Select and organize a subject for effective formal presentation to a specific audience.
3. Describe how audience analysis and personal aspects contribute to formal presentations.
4. Explain the use of voice quality and physical aspects such as posture, walking, facial expression, and gestures in effective oral communication.
5. Plan for visuals (graphics and slides) to support speeches and oral reports.
Chapter 18
8. Construct a questionnaire, develop a working plan, and conduct a pilot test for a survey.
10. Analyze and interpret information clearly and completely for your reader.
11. Explain the ethical considerations for work with human subjects.