SUMMER TRAINING PROJECT (SYNOPSIS)

MARKET ANALYSIS OF HCL CAREER

DEVELOPMENT CENTRE
Undertaken at

“HCL CAREER DEVELOPMENT CENTRE”

Submitted in the partial fulfillment for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the Supervision

Submitted by
and Guidance of MBA
3RD Semester
Prof Rajesh Bajaj Dheeraj
Verma
0771703908

SESSION: 2009 - 2010

TECNIA INSTITUTE OF ADVANCED STUDIES

(Approved by AICTE, Ministry of HRD, Govt. of India)
Affiliated To Guru Gobind Singh Indraprastha University, Delhi
INSTITUTIONAL AREA, MADHUBAN CHOWK, ROHINI, DELHI- 110085
E-Mail:director@tecniaindia.org, Website: www.tecniaindia.org
Fax No: 27555120, Tel: 27555121-24
INTRODUCTION

HCL dominates the IT space as a leader. 58,000 gifted professionals, a colossal US

$5.0 Billion turnover, an international presence in 19 countries, and most importantly a
deep-rooted commitment to innovate, makes it a true Technology Giant.

As the fountainhead of the most significant pursuit of human mind, HCL believes, only a
leader can transform you into a leader. HCL CDC is an initiative that enables
individuals to benefit from HCL expertise in the space and become Industry ready
IT professionals

HCL takes students to the core of IT fundamentals and the most advanced cutting
problems .Its course modules are structured to give you the best of both worlds,
academic and hands-on.

Whether you are a beginner or a working professional, HCL CDC can make a difference
to your learning curve and thereby to your earning curve.
OBJECTIVES OF STUDY

• To identify the promotion approach and product image in market.

• To know the price and fees effect to customer and competitors.
• To know the competitive status in market.
• To find out advantages and disadvantages of HCLcdc .

DATA COLLECTION
Primary data: Data which is collected on our own is called primary data.
• Personal interaction with company guide.

• Discussion with other officials.

• Group discussion.

• Company’s policies and circulars.

• Questionnaires , Surveys and suggestions

Secondary data: Already existing data is called secondary data. It has been collected
by the following methods:

• Company’s website.

• Articles in company’s internal newsletters/periodicals.

• Others sources.

OUR RESPONDENTS
The 6 clusters into which the sample was divided are:-
 • 10 competitor’s faculty and staff (minimum 2 from each)
• 5 Btech. Students (Related to IT course)
• 5 MCA Students (Related to IT course)
• 25 Students (from Competitor’s Institute)-5 from each
• 5 Students (After 12 and correspondence)
• 10 Others

Total No. of people in Survey = 60

LIMITATION IN RESEARCH

• No. of Samples is 60, which can’t give the exact view of research.
• Competitors can give biased result
• Student from other Institute can prefer their institute only ….
• Its give the small view of Market, not a complete and depth study..

CONCLUSION AND RECOMMENDATIONS

The conclusion and the recommendation will be drawn on the basis of data analysis and
interpretations.