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Rebekah Kantor

ID 4772: ID Capstone Assignment 4

September 23, 2013

PROJECT SPECIFIC RESEARCH


Design for a shoe store, apartments, and editors office

SHOE STORE RESEARCH


SHOE STORES IN GENERAL o 10 Characteristics of a Good Shoe Store http://smallbusiness.chron.com/10-characteristics-good-shoe-store-23385.html Inviting Exterior o Exterior design, signage and logo should appeal to your target consumer o Exterior elements should also convey the spirit of the stores inventory so consumers unfamiliar with the retailer get an immediate impression of what the store has to offer Display window design o Can be used to convey store branding, highlight manufacturer/designer names or alert potential customers to special pricing promotions o Any shoes on display should be adequately spaces and arranged in a way that complements attendant signage Inventory o A system to keep careful track of which brands and styles of shoes sell best is essential o Take advantage of stock keeping units (SKUs), stocking aging codes to get a grasp of inventory levels and when to reorder Quality staff/customer service o Look for experienced sellers o Floor staff with a genuine interest in both customer and product help make consumers feel secure Product selection o A family-oriented store is well-advised to keep on-hand shoes to appeal to everyone; limited selection can encourage customers to shop elsewhere In-store displays o Highlight the newest designs and special pricing by elevating the display and placing them near the store entrance Ample seating o So people can sit down when they try on shows Good lighting o Can contribute to a warm, welcoming ambiance o Featured items may be spotlighted from the ceiling or lit from below to distinguish them from other displays Plenty of mirrors

Rebekah Kantor o

ID 4772: ID Capstone Assignment 4

September 23, 2013

Use a mix of full-length and knee-length mirrors, so consumers can view both the small and big picture Brand image o Think clearly and carefully about who your target market is and what you want the store to represent SIZES AND LAYOUTS o http://jam.sagepub.com/content/24/1/3.full.pdf+html Store layout includes the ease of locating desired merchandise and the ease of moving around the store

Physical aspects The appearance of the physical facilities Encompasses the convenience offered the customer by the layout of the physical facilities Reliability Viewed as a combination of keeping promises and doing it right. Personal interaction Service employees inspiring confidence and being courteous/helpful Problem solving Addresses the handling of returns and exchanges as well as complaints Specifically related to the handling of problems and therefore merits a separate dimension Policy Captures aspects of service quality that are directly influenced by store policy Principles of Store Design and Layout http://www.css.sd28.bc.ca/Marketing/Marketing2011/StoreDesignLayout/PrinciplesOfDesignAndLayout.pdf First Impressions Count Keep it simple Do not confuse customers Layout must make it easy for customers to find the goods they want Give the store a personality Give special attention to lighting Place Goods to Add Selling Power Complementary items = related items Minimize space used for non-selling Security Balance quality and cost

Rebekah Kantor o

ID 4772: ID Capstone Assignment 4

September 23, 2013

Types of Store Layouts http://retail.about.com/od/storedesign/ss/store_layouts.htm Straight Floor Plan Diagonal Angular Geometric

Mix

DISPLAY METHODS AND SYSTEMS o http://www.google.com/patents?hl=en&lr=&vid=USPAT5465085&id=LsoaAAAAEBAJ&oi =fnd&dq=retail+store+display+methods&printsec=abstract#v=onepage&q=retail%20sto re%20display%20methods&f=false

Merchandise packing Packing and Display Merchandise Container http://www.google.com/patents?hl=en&lr=&vid=USPAT2053700&id=dmBeAAAAEBAJ& oi=fnd&dq=how+to+display+merchandise&printsec=abstract#v=onepage&q=how%20to %20display%20merchandise&f=false Inexpensive Strong and durable Moisture proof Merchandise Display Device http://www.google.com/patents?hl=en&lr=&vid=USPAT4588093&id=noszAAAAEBAJ&oi =fnd&dq=how+to+display+merchandise&printsec=abstract#v=onepage&q=how%20to% 20display%20merchandise&f=false adapted to continuously maintain the organized orientation of merchandise positioned upon a display surface maintains the stack of merchandise in an organized manner Formed of a molded plastic material

Rebekah Kantor

ID 4772: ID Capstone Assignment 4

September 23, 2013

Slotted wall merchandise display panel http://www.google.com/patents?hl=en&lr=&vid=USPAT4607753&id=5zkyAAAAEBAJ&oi =fnd&dq=how+to+display+merchandise&printsec=abstract#v=onepage&q=how%20to% 20display%20merchandise&f=false Improvements in such panels are done by provision of a plurality of narrow intergenerating slats arranged in parallel horizontal relation, perforated or imperforate, whereby to permit attachment of cantilever hangers having a variety of terminal attachment means

SERVICE QUALITY http://jam.sagepub.com/content/24/1/3.full.pdf+html o Westbrook suggests that two broad categories of retailer-related experiences are important to the customer: In- store experiences - Include interactions with store employees as well as the ease of walking around the store Experiences related to the merchandise - Include quality and availability of merchandise Seating options (not specific furniture but seating types) Cash wrap systems and their equipment and components STORAGE AND OTHER SUPPORT NEEDS (SHIPPING/RECEIVING, MANAGERS OFFICE, ETC.)

Rebekah Kantor o

ID 4772: ID Capstone Assignment 4

September 23, 2013

Shoe store stockroom http://books.google.com/books?hl=en&lr=&id=clY4AAAAMAAJ&oi=fnd&pg=PA1&dq=ci rculation+in+shoe+store&ots=RUd49c_vtb&sig=GOjHcsDWzif9bb3DR36VDH_QHw#v=onepage&q=circulation%20in%20shoe%20store&f=false See that the stockroom is in systematic order, and that every line has its proper place Have every boot and its size entered in the clerks check book when sold, and it stated hours let it be someones duty to replace the goods sold from the stockroom, and report to the office the lines and sizes that are low By doing this, you will rarely have to lose sales for want of sizes In the keeping of stock it is important that your cartons should exhibit freshness and a variety in their colors, and be labeled with description, marker, cost, and selling price plainly written upon them Go through the stock room 2-3 times a year and mark down 10% of whatever is sticking on the shelves, and marking it down again and again until bring it to a selling basis Circulation SECURITY o Video surveillance http://link.springer.com/chapter/10.1007/978-1-4615-0913-4_4 Security operators tasks tracking of suspicious individuals throughout the facility reviewing tapes from previous day to find out who stole a certain object goal of the automated system is to simplify the operators tasks, while leaving the person in control In traditional commercial video surveillance systems, several hours or days worth of video is captured on videotape. Operators must then play or fastforward through these tapes to locate incidents of interest Alarm-based method of searching through surveillance takes less time to search because at the time the alarm occurs, information is stored so that an operator can skip through the video to view scenes at which an alarm was triggered PTZ camera calibration (pan-tilt-zoom) Stationary, but rotating zooming Advantage is that they can be used or the surveillance of a large area, yet it can also be used to closely look at the points of interest LIGHTING o http://books.google.com/books?hl=en&lr=&id=clY4AAAAMAAJ&oi=fnd&pg=PA1&dq=ci rculation+in+shoe+store&ots=RUd49c_vtb&sig=GOjHcsDWzif9bb3DR36VDH_QHw#v=onepage&q=circulation%20in%20shoe%20store&f=false Light your store thoroughly because there is no such good advertisement as a well-kept, well-lit store o http://www.google.com/patents?hl=en&lr=&vid=USPAT4438604&id=OCk5AAAAEBAJ& oi=fnd&dq=shoe+store+lighting&printsec=abstract#v=onepage&q=shoe%20store%20lig hting&f=false

Rebekah Kantor

ID 4772: ID Capstone Assignment 4

September 23, 2013

The invention consists of an interior decoration system including a panel located adjacent a structural wall A plurality of vertically-spaced first brackets are mounted on the structural wall with several brackets vertically-spaced The panel is formed with an interior recess and an electrical circuit is contained in the recess. A lighting fixture is mounted on the undersurface of each shelf and an electrical outlet is located on the front surface of the panel for connection to the lighting fixture *See link to pdf for attachment details and construction Functions of Effective Lighting http://www.css.sd28.bc.ca/Marketing/Marketing2011/StoreDesignLayout/PrinciplesOfDesignAndLayout.pdf To create a store image Light or lack of tells the customers that the store environment is up-todate or old-fashioned, luxurious or discount, pleasant or unpleasant, clean or unclean, and spacious or cramped To increase selling power Effective lighting shows products at their best and allows customers to inspect goods closely and read labels and price tags Highlights special merchandise, attracts customer attention, and makes the store interior visible from outside the store To add to customer and employee comfort Well-lit areas prevent eye strain and fatigue and help to prevent potential safety hazards

Rebekah Kantor

ID 4772: ID Capstone Assignment 4

September 23, 2013

To create space dimensions within the store Well-positioned lights of appropriate brightness visually divide the retailers floor space, saving the cost and space of physical partitions Flashing or directed lights are about to channel the customer traffic flow Lights of varying intensities and types, when used with mirrors and appropriate color schemes, my make a narrow, shallow, or low store appear to be wide, deep, or tall, and vice-versa. To control theft Areas that are frequently out of store employees line of sight, such as corners and behind displays, appeal to shoplifters. Keeping these areas well lit helps discourage shoplifters Organizational charts for employees Occupancy requirements THE IMPORTANCE OF FLOORING http://www.css.sd28.bc.ca/Marketing/Marketing2011/StoreDesignLayout/PrinciplesOfDesignAndLayout.pdf

APARTMENT DESIGN RESEARCH


Apartments in general Residential living codes LAYOUTS AND SIZES o Using Quality Function Development (QFD) in the Design Phase of an Apartment Construction Project http://construction.berkeley.edu/~tommelein/IGLC-7/PDF/Gargione.pdf Use a QFD criteria matrix for apartment layout development Matrix helps prioritize the improvements and design specifications

Rebekah Kantor

ID 4772: ID Capstone Assignment 4

September 23, 2013

Lighting Storage and maintenance Living grade materials security

EDITORS OFFICE DESIGN RESEARCH


EQUIPMENT AND NEEDS This information was retrieved through an email exchange between Alyssa Lees boyfriends brother, who works as an employee at an editors business firm. o Bookshelf o Dry erase boards (ones that are portable) o Full 3-sided desk o 3 computers connected to the same shared server o Printer to print and view pdfs o Filing cabinets for archives, newsletters, and pictures o Multiple calendars o Small storage space for supplies o Office chairs o Office phone with speaker and conference call capabilities o Space for different sections of mail LAYOUTS AND SIZES o Traditional vs. Open Office Design http://eab.sagepub.com/content/34/3/279.full.pdf+html Many companies continue to adopt open office designs primarily because of the reduced costs in construction Belief that they facilitate greater communication, which in turn, facilitates greater productivity. Based on the social facilitation hypothesis: performance of routine tasks will improve in non-private areas. Suggests that employees will find their jobs boring may find that contact with other people provide a source of stimulation Findings of lower satisfaction in open offices are due to employees perceived lack of control over input to and from the environment

Rebekah Kantor

ID 4772: ID Capstone Assignment 4

September 23, 2013

Architectural privacy: the visual and acoustic isolation supplied by an environment Psychological privacy: a sense of control over access to oneself for ones group Traditional office sizes 12x12, which one worker, one desk, and a door that closed the room off from the corridor 20x20, with two workers, two separate desks, no partitions between them, and a door) An area with 4 workers where there are 65 partitions between them: 70x100 and 20x20

storage SECURITY o Office Machine Security System http://www.google.com/patents?hl=en&lr=&vid=USPAT4856305&id=rgE0AAAAEBAJ&oi =fnd&dq=office+security&printsec=abstract#v=onepage&q=office%20security&f=false The machine can be secured to the desk top so as to be removable only with the use of tools These fastener openings are threaded for the reception of a machine screw or bolt The anti-theft system disclosed herein is a deterrent to theft, by making the act too time consuming for its completion

Rebekah Kantor

ID 4772: ID Capstone Assignment 4

September 23, 2013

OFFICE ENVIRONMENT o Employees Satisfaction http://eab.sagepub.com/content/34/3/279.full.pdf+html Perceptions of spatial characteristics, ambient conditions, and psychosocial characteristics of the office: Lighting Temperature Environmental control privacy

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