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he Indian entrepreneurs have to face following challenges: To understand, tackle and survive the era of

globalization.

To take optimum advantage of business opportunities arose due to liberalization of Indian economy since 1991. To replace outdated technology with improved modern technology. To motivate and properly manage needs and expectations of women and young managers that make an Indian workforce. To follow marketing techniques that are result and consumer-oriented. To professionally manage the financial activities of the business. To improve production process and produce high-quality goods. To balance profit earning capacity and social-welfare activities. Discussed below are the challenges before Indian entrepreneu
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. Challenge of globalization

A few years back the Indian entrepreneurs had to fight regional and national competition. However, today, the scenario has changed and become much more complex than what it was earlier. Now, almost all countries have opened up their economies, and the world (globe) has become one giant global market. To survive this competitive era of globalization, Indian entrepreneurs must prepare themselves with new, better, and innovative business tactics and skills. They must accept this global challenge willingly and try their best to seek business opportunities to establish their dominant place in this everchanging and always challenging open market. In this global competitive scenario, the Indian entrepreneurs have to compete with well-established giant foreign companies. For example, if they decide to start a beverage company, their competitors are likely to be large multinational corporations such as Coca-Cola and Pepsi. Giant multinational corporations have tremendous money power (surplus funds), branches all over the world (global presence), efficient teams of wise managers and experienced employees (skilled human resource); they sell high-quality goods and services at lower prices, and also use superior marketing techniques. These solid advantages of multinational corporations make it very difficult for Indian entrepreneurs to compete. Hence, this is a big challenge before them.

Indian entrepreneurs will have to improve in all departments of business such as Production, Marketing, Finance, etc. They will have to use modern technology, new methods and efficient and highly motivated manpower to fight this competition. - See more at: http://kalyan-city.blogspot.com/2012/04/what-are-challengesbefore-indian.html#sthash.6gV2lZYv.dpuf

. Liberalization in India, 1991

Liberalization is a process of giving liberty or freedom to someone to do something, which was previously restricted, banned or prohibited. In context of this article, liberalization means removing all restrictions imposed on the entry and growth in trade or business. The Government of India (GOI) started the process of liberalization in India in year 1991. With its initiation, private entrepreneurs were granted liberty (freedom) to start any business in any open domain (unreserved sector) of choice. However, this openness came with few exceptions that were strictly restricted only for Indian government to operate and manage, this included Railways, Water Supply, Defence, and other reserved public sectors. India's liberalization of 1991 opened a gift-box of many new business opportunities for entrepreneurs. Now, the challenge before Indian entrepreneurs is how to take optimum advantage of these business opportunities in India. The Ambani family that handles Reliance Group of Industries took full advantage of liberalization in India. Other entrepreneurs must also analyse their footsteps and try to follow them by making their own individual ways in a wise manner. Again this is not an easy task to accomplish, rising cut-throat competition has made it much more difficult for both Indian and foreign companies. However, Indian entrepreneurs can beat this enormous competition by focusing more on selling high-quality yet unique goods and services at lowest prices feasible. - See more at: http://kalyan-city.blogspot.com/2012/04/what-are-challenges-beforeindian.html#sthash.6gV2lZYv.dpuf

3. Adapting a modern technology

With each passing day, Science and Technology are developing rapidly. Modern technology not only improves quality of produced goods and services, but it also helps to reduce their cost of production. It speeds up their process of production. High-quality commodities, lower cost of production, and faster production rate makes any company a highly competitive one. Therefore, it becomes mandatory for every company to keep pace with new emerging technologies and adapt it regularly to remain as cutthroat as possible. So, it is always better to replace outdated technology with the new technology. Old machines must be replaced by modern machines. This is a big challenge before an Indian entrepreneur. If he has a financial problem, then he must try to maintain a good balance between old and new technology. He also has a challenge to train his staff well to make them able to use (handle) the modern machines and technology properly - See more at: http://kalyan-city.blogspot.com/2012/04/what-are-challengesbefore-indian.html#sthash.6gV2lZYv.dpuf

4. Changing workforce in India

In the recent decade, the workforce in India has undergone a remarkable change. Statistics indicate the dominance of men in the workforce is shrinking day-by-day. A new breed (generation) of highly educated Indian women has entered the workforce in India. Breaking all traditional and social barriers, they have established themselves as efficient employees and professional managers. Today, it is very common to see a lady professional working in a corporate office. This presence of women in the workforce has brought new challenges before Indian entrepreneurs. To handle women's workforce-related challenges efficiently, Indian entrepreneurs must know and follow all the special Labour Laws for women. They must provide women staff with better working conditions, safe environment, and other essential facilities. Special care must be taken to see to it that they are treated with dignity and respect. Their grievances or complaints, if any, regarding physical or mental harassment must be addressed immediately and seek prompt actions. Working women experience more stress than their male counterparts. It is so since they perform dual duties on a day-to-day basis. Along with managing their professional jobs they also have to look after their children, family and domestic chores. This overall increase their personal responsibilities and causes them both mental and physical stress. Understanding women's dual roles, an employer can try to some extend alleviate their stress by granting satisfactory maternity leave, providing separate toilets and washrooms, implementing favorable work timings that don't disturb their

domestic lives, providing a health insurance or at least a free routine medical checkup, employee benefits that can improve their lives. Employer must remember that a happy, sincere and hard-working woman always gives her best to the organization she works for. This ultimately pays an employer a good return over his kind and humane investment. Along with handling women in the workforce, Indian entrepreneurs also face a great challenge to tackle young-generation in the workforce. Today, managers hired by most companies are young, energetic and ambitious graduates that have big dreams to accomplish. These managers are eager to work hard but expect a good reward in return, which is satisfactory to their monetary, physical and psychological needs. These restless youngsters must be continuously motivated by keeping them engage in challenging tasks and interesting work assignments, providing attractive salaries, incentives, perks or employee benefits, etc. If not, they will resign and leave the company and then join the competitors. Loyalty is not a big factor now-a-days as it was a few years ago. The Indian entrepreneur has to face this challenge by training and developing these young minds and motivating them continuously.

5. Marketing is a big challenge

Today, companies have formulated many new techniques to market their products and services. High pressure salesmanship is used. Children are often targeted in the many advertisements. It is so since kids compel their parents to buy products they are lured by. Advertising is done to propagate marketing message and this is done through various media like television, newspapers, magazines, the internet, radio, cell phones, hoardings, etc. Advertising is now become an inseparable part of modern marketing. Marketing is a big challenge before every Indian entrepreneur. He has to select an efficient and experienced marketing team. He must train and develop this team into a result-oriented one. He must motivate his marketing team with high salaries, attractive incentives and good commissions. Indian entrepreneur must try his level best to satisfy needs and expectations of his customers. He must use marketing research and produce his product by taking into consideration the consumers likes and preferences. He must sell highquality goods at lower prices. He must also provide after-sale services. In short, he must make his business a consumer-oriented and service-oriented one. He must always give his customers full value for their money. If not, they will lose trust in his brand and go to the competi

- See more at: http://kalyan-city.blogspot.com/2012/04/what-are-challengesbefore-indian.html#sthash.6gV2lZYv.dpuf

6. Managing the finance of business

Finance is the life blood of a business. It can either make a business or break it. Under-capitalization and Over-capitalization are very harmful to the business. Managing the finance of his business is a big challenge for an Indian Entrepreneur. He must manage both Fixed and Working capital properly. He must borrow money from the right source. He must manage his Cash Flow properly. He must invest his excess funds correctly. He must create sufficient Reserves and surpluses. He must provide enough depreciation for his fixed assets, so that he can replace them when they become old and outdated. He must provide for repairs and maintenance of machines. He must also take steps to provide for but avoid bad debts.

7. Challenges in the field of production

The Indian entrepreneurs have to face many challenges in the field of production. They must replace all outdated plants and machineries with new modern ones. They must provide continuous training to their production staff. They must use good quality raw-materials to produce high quality finished goods. They must have a good Inventory Control system. This will avoid Overstocking and Under-stocking. Over-stocking will block the working capital, and Under-stocking will block the production process. Indian entrepreneurs should use a part of their profits for Research and Development (R & D). They must pay special attention to Quality Control (QC). Now-a-days most companies also use Total Quality Management (TQM) to ensure their finished goods are of good quality.

8. Balancing economic and social Objectives

This is also a big challenge before Indian entrepreneurs. They must balance between earning high profit and doing social-welfare activities. They must use modern machines without causing unemployment and harm to the environment. They must earn a profit without reducing quality of their goods and services. They must earn a profit without charging high prices for their products. They must not cause any type of pollution in the society. They must accept their communal responsibilities and donate a small part of their profit (money) for social causes. They must pay all their taxes and duties. They must not use unfair and unethical practices to fight cutthroat competition. - See more at: http://kalyan-city.blogspot.com/2012/04/what-are-challengesbefore-indian.html#sthash.6gV2lZYv.dpuf

Entrepreneurship is defined as the ability of an individual to master the new trending business options which have an outcome . This paper deals with the challenges which are faced by Indian Entrepreneurs in starting up financing of new emerging trends. Growing up in terms of business in case of any developing nations is a quite difficult task where they face a financial stop at some point or the other. There are various barriers that are a major cause which stops the growth of the Indian entrepreneurs they are Terrorism, Corruption etc. The Indian entrepreneurs will develop only when there a equal growth throughout without any fall outs.. Due to liberalization, now, the challenge for every Indian entrepreneur is increased and it is the individual thought to how to take advantage of it efficiently. The new technology that has been evolved not only improves the business but also raise the standard of any Indian entrepreneur. The workforce is another thing through which the India had gone through an unexpected change where the involvement of the educated personnel both men and women breaking all the barriers work hard in each of the sector in an organization make a remarkable change. Marketing is another challenge which should be taken care of otherwise the business turn out to be in another way which will give a great fall in the business. Marketing in India is done through various media such as the television, radio etc. Finance is the heart
Roshni.A
Bachelor of Computer Application Sri Ramakrishna College of Arts and Science for Women roshniazeez26@gmail.com

of any business. Managing the financial sector of ones business will make it more successful. The entrepreneur should handle the financial criteria in a way that it is balanced with fixed and capital deposits correctly. The Indian Entrepreneurs have a great challenge in the production of a product. They should be very keen in replacing the old machineries by addingnew machineries. They should also concentrate on producing a good quality product which is checked up by the quality control management. Distribution is another challenge which every entrepreneur face while growing up. The Stability should be continued in any companies growth and the one of the most important barrier was the cultural attitude that creates a drawback in the growth of young entrepreneurs. The main barrier for the young entrepreneur is that the lack of system that robust. The other barrier is that to find the right funding. Apart from these challenges the entrepreneur also faces a different

barrier of an individuals personal characters, behaviors. The other challenge is the inability to take risk by the worker or having other personal risks, financial risks of the entrepreneur also will let the fall down of the business. Corruption is one of the reasons for the slow growth in the business. Indian Entrepreneurs have to improve in all the sectors of business using the new trends that will help in maintaining the financial, production, marketing.

I.INTRODUCTION
A.Indian Entrepreneurship Entrepreneurship in India before 1991, Business was a little successful because of the limited ambition, licenses, contacts with the government organization and understanding the other functions. Decisions were made on connections than on competition. Goals of the business was reflection in the swadeshi movement which promoted to attain the freedom economic way. In this period entrepreneurship was not very much exposed and capitation was limited and India had a few successful stories. In 1991 government of India liberalized the economy. Indians take up their family businesses usually which made the othernationals to defeat the Indian market easily because they had super technologies, financial power and resources. Indian businesses was put up in a situation where they had to change the way in which they outlook the situation. Even later only few Indian families adapted themselves in the new policies which was even tougher for other families to get into this kind of changes. Recently the IT business get into introduce which paved a way for new owners and employers giving up more wealth which probably now India is growing in terms of business economically.Liberalization changed the nature of every family in India. For a large business to be successful the family should make them self flexible to see the competitive environment. IT business was a success because they focused and managed the customer professionally. After liberalization the business in India was better. A number of entrepreneurs were born and started to grow in large numbers such as the realtors, distributing personnels and the developers. Success followed when the efficient capital been allocated and proper execution and knowing the angle in which the customer may think of. Later the businesses started to joint venture with the companies and grow the capital. To maintain a business the Indian entrepreneurs separated the control which operates the business for the benefit of the owners and family succession. Indian businesses should have to make professional managers for the proper development. The management controls should be with the professionals and it should be performed in an efficient way which benefits the employee and the owner who can still provide the vision and connection. As Indian business became very professional the opportunities to get the global business which made the tie ups with the countries abroad increased.

B. Risks to Indian Business Growth The entrepreneurs in India will develop and grow if the economy continues to grow on a sustainable basis. The risk to the Indias growth is Terrorism, Corruption (Politically) etc. As investment increases foreign businesses can invest in India. 1. Terrorism: Terrorism is attributable to religions and naxals. The terrorism creates uncertainty and delays the investment in any countries. So its necessary to comprehend a country culture,constitution and the response to terrorism. Culture is there in myths, television, religion and history. Indian culture is tolerable and has many differences. To distinguish between the Europe and India Indian has many divergent countries. Whereas Europe has independent countries. The skill in entrepreneurship and flexible to grow in spite of all the challenges.

2. Political risks: India is a country with the lot of complexities and the political parties that are in India is abundant. The parties have involved addressing the needs and they gave the lower groups a way to the national level. The future will characterize with the combining of the politics into business. As the middle class families in India grows the caste Religious differences will fade giving rise to the New economical development positively with the uncertainities in the market place. 3. Economic Reforms
Growth needs to continue and India needs another dose of reform, aimed at markets for inputs, from electricity to labor and land. If we are to continue to maintain the growth trajectory, the market for inputs needs to be liberalized. These are difficult political decisions and coalition politics will make the process slower and difficult. It will be easier for the government to address and repair old infrastructure through public private partnerships. India is going through a structural not a cyclical change; hence, the process is slow and driven by the political process. We need investments in power, roads, ports and bridges. An important area of reform is the power sector, as no industry can achieve a successful transformation without sufficient power. This is why the Indian government needs to push through the reforms on power generation, transmission and distribution. It is difficult to dampen the Indian entrepreneurial spirit. It has grown and competed in the global market despite the controls of the Indian

II. CHALLENGES FACED BY


ENTREPRENEURS

A. Globalization Few year before the entrepreneurs in India had to fight the national competition. The thing has changed right now that is it became more complex than it was before. Almost all countries have the economies and the globe became a giant market. Few years back the Indian entrepreneurs had to fight regional and national competition. However, today, the scenario has changed and become much more complex than what it was earlier. Now, almost all countries have opened up their economies, and the world (globe) has become one giant global market. To lead themselves in this globalization the entrepreneurs have to prepare themselves with new innovative business ideas and skills .They have to accept the challenge willingly and try their level best to come up with the best possible place in the global market. Multinational companies abroad have so much power to invest money in all the branches with efficient team of managers and experienced employees. Advantage of have a MNC is that it is very difficult for Indian entrepreneurs to compete. Which put forth a big challenge to the people? Which make the Indian entrepreneurs to have been improved in all the departments of business such as of the productions, finance, and marketing. They have to use the modern technology and new methods in an efficient manner as a motivating factor to the manpower in the competition.

B. Liberalization
It is the process of giving freedom to do. India started the process of liberalization in case of business, trade for the sake of growth of the organization and economical development of the Indian economy. As an initial thing they granted liberty to have private

Entrepreneurs to start any business of their choice and in their domain. Liberalization brought many entrepreneurs and new business arising. Now the challenge is here is how to take the advantage of liberalization into the business in india. However, Indian entrepreneurs can beat the enormous competition by focusing more on the selling high-quality yet unique good and services at a lowest price. C. Adapting to modern technology
Science and Technology have developed in a vast arena. It not only improves the quality but also producing good and best services with the reduction in the cost of production. The reduction in cost increased the process of production.High-Quality commodities, Low cost of productions, faster production and make highly competitive environment. The Indian Entrepreneurs are in need or mandatorily in need for to keep pace with the emerging technologies as much as possible and to adapt to the new technology. Old machines are replaced. This is the challenge for the Indian Entrepreneurs to train the employee very well to make the handle the modern technology in an efficient manner.

D. Workforce in India
The workforce has a remarkable change. The stat indicates the male domination is going down as days passes by. A new era of highly qualified educated Indian women have entered to work in any companies besides the culture and barriers faced in the society. Women in India are now as professional managers, efficient employees, more hardworking than men today in the companies. This presence of women in the society has brought new challenges in the Indian entrepreneurs. Now the challenge is that the entrepreneurs should provide the environment in the women can work

peacefully for the enrichment of the company. They should provide a better working condition and other facilities. Apart from this the entrepreneurs are also facing greater challenge with the younger generation who are very energetic and ambitious graduates that have very higher dreams to achieve the golden star to accomplish. The managers are eager to work hard. The restless young managers should be made enthusiastic and should be motivated at every instance to make them work hard without knowing the tiring effect. And which will help in engaging them in the challenging tasks that have been put by the companies abroad. The Indian entrepreneur has to face this challenge by training and developing these young minds and motivating them continuously. E. Marketing is a big challenge
Marketing is the next big challenge that has been bothering the Indian entrepreneurs today. The each company has formulated new techniques to market their products for a better economical growth in the company. High pressure salesmanship is used. Advertisement is the one major key factor for the marketing which is used by the entrepreneurs through media such as television, internet, radio , newspapers etc. The entrepreneur has to select the efficient and experienced marketing team. He/She must motivate the team in order to get a greater improvement in the business. He must give training which will develop the team into a better one. Motivating is to give them high salaries, attractive incentive and good commissions. Indian entrepreneur must try his level best to satisfy needs and expectations of his customers. He must use marketing research and produce his product by taking into consideration the consumers likes and preferences. He must sell high-quality goods at lower

prices. He must also provide after-saleservices. In short, he must make his business a consumeroriented andservice-oriented one. He must always give his customers full value for their money. If not, they will lose trust in his brand and go to the competitors. F. Managing the finance of business Finance is the life blood of a business. It can either make a business or break it. Under-capitalization and Over- capitalization are very harmful to the business. Managing the finance of his business is a big challenge for an Indian Entrepreneur. He must manage both Fixed and Working capital properly. He must borrow money from the right source. He must manage his Cash Flow properly. He must invest his excess funds correctly. He must create sufficient Reserves and surpluses. He must provide enough depreciation for his fixed assets, so that he can replace them when they become old and outdated. He must provide for repairs and maintenance of machines. He must also take steps to provide for but avoid bad debts. G. Challenges in the field of production
The Indian entrepreneurs have to face many challenges in the field of production. They must replace all outdated plants and machineries with new modern ones. They must provide continuous training to their production staff. They must use good quality raw- materials to produce high quality finished goods. They must have a good Inventory Control system. This will avoid Over-stocking and Under- stocking.Over-stocking will block the working capital, and Under-stocking will block the production process. Indian entrepreneurs should use a part of their profits for Research and Development

(R & D). They must pay special attention to Quality Control (QC). Now-a-days most companies also use Total Quality Management (TQM) to ensure their finished goods are of good quality. H. Balancing economic and social Objectives This is also a big challenge before Indian entrepreneurs. They must balance between earning high profit and doing social-welfare activities. They must use modern machines without causing unemployment and harm to the environment. They must earn a profit without reducing quality of their goods and services. They must earn a profit without charging high prices for their products. They must not cause any type of pollution in the society. They must accept their communal responsibilities and donate a small part of their profit (money) for social causes. They must pay all their taxes and duties. I. Social Challenges Family challenges are always at the top because that is what matter the most but at times social challenges also are very important. It is happening in terms where you will have lot of challenges to be faced because the improvement in the business will be a quite delay than being an employee but the future growth is very large which patients is very important. On looking the people when the entrepreneur lose the confidence inside him/her then it will be a failure which should be taken care of. J. Technological Challenges Indian education system lags too much from the Job industry as a whole but then it lags even more when it comes to online entrepreneurship. This does makes entrepreneurs life that much more difficult on technology front.

K. Financial Challenges
Financial challenges are a lot different in India especially for online entrepreneurs. When you are starting out as an entrepreneur you dont opt for venture funding but try to go with funding from small to medium business people. Many such non technical business people dont understand the online business models as a whole and so getting an initial business funding from them becomes challenging.

L. Teaming Challenges Indians are more inclined towards job in big companies than towards a partnership or even working in smallstart-ups. You can have the hardest time finding the right team of people to get yourself moving. this problem to find the right balance of people to work is very difficult. M. Motivation and dedication Indian women/men come across several barriers before coming for a working environment it is not only India but all the continents, countries, states, cities. The thing that is more needed for the growth of the organization is that the employees should be treated in a good manner that they work with dedication. The thing to make them do the work with a piece of dedication it is done by appropriate actions taken by the entrepreneur. The entrepreneur should make a more number of activities which motivates them and which makes them self dedicate them self to get into the business.

III. ESSENTIALS TO FACE THE


CHALLENGES

A. Reliable support from honest and efficient government institutions is essential . It is not easy to start a business in India. When asked about the difficulty of starting a business, 46% of Indians say the government makes it hard to start a business, while 26% think the opposite. Little progress has been made on this front. To some degree, widespread corruption might be contributing to the low efficiency and high costs of starting a business in India. Perceptions of a corrupt business community could give business owners incentive to do unscrupulous things, such as paying bribes to get work done, which could exacerbate the lack of respect for entrepreneurs among the Indian public. Less than half (48%) of Indians consider business owners to be good role models for the country's youth, Gallup research shows. B. Indian entrepreneurs need more localized funding at the initial stage. The most helpful factor in becoming an entrepreneur in India is access to funding.
India has attracted the attention of global investors in recent years because of its growth and optimistic expectations for its future. The key problem for entrepreneurs seems to be less about the availability of funding and more about finding the right type of funding. The majority of existing venture capital funds for startups are focused on export- oriented IT or mobile solutions. Few seem to facilitate startups that offer the highdemand products and services in the healthcare or energy sectors in India's massive domestic market. Another potential problem with funding lies in the disconnect between investment funds and local entrepreneurs. Foreign investors could make inaccurate assumptions based on

funding arrangements that have worked well in their home countries or other emerging markets and, in turn, ignore that India is unique in its market demands, talent supply, and business culture. C. Indian entrepreneurs need more access to training and mentorship, particularly in rural areas. The best mentorship comes from successful business owners who have personal experience overcoming entrepreneurial challenges. India has some high-profile entrepreneurs who can serve as inspirational icons. India has taken significant steps to promote entrepreneurial education and has established a list of national institutions to provide special training for entrepreneurs. Entrepreneurial education also shares many of the prevalent problems regarding the general education system in India, including a shortage of quality educators and an absence of quality content, which hinder entrepreneurial growth D. Enforcing agreements is necessary to protect trusting business relationships. India has a large youth population, which tends to be more willing to take risks compared to the older population. The lack of judicial infrastructure on enforcement does little to protect the trusting relationship between entrepreneurs and business partners or between entrepreneurs and customers. A lack of trust inhibits collaboration and significantly increases the risk an entrepreneur takes, ultimately slowing the growth of the MSME sector.
a.Skilled Manpower: For a great business plan with an excellent business model but for the sustainability of

the enterprise and the scalability of the idea, you need people with the required skill-sets at all levels. While manpower may be cheap in India but the quality leaves a lot to be desired. Safety and security of government sector was the driving factor followed by lure of the bucks offered by private sector. So the youth don't just lack the required skills, rather they aren't mentally prepared either to work in a startup.
b.Funding: According to research firm Venture Intelligence, 64 startups - companies that are less than three

years old have a venture capital funding. According to industry experts there is need for at least 10foldincrease in early stage risk capital. Given the high interest rates and lengthy process involved; debt, as a source of funding, in not even an option for these startups. Also there is every reason to suggest that the euphoria of the past year and half has made way for a more circumspect funding environment.
c.Uncertainty: India is a developing country and unlike its developed western counterparts, it carries more

risk. While an entrepreneur is one who is geared up to take risks and deal with uncertainty but systemic risks may simply be too hot to handle even for them.

Figure (1) - Entrepreneurial India

IV. WOMEN ENTREPRENEURS


Women entrepreneurs face a series of problems right from the beginning till the enterprise functions. Being a woman itself poses various problems to a woman entrepreneur, The problems of Indian women pertains to her responsibility towards family, society and lion work. The tradition, customs, socio cultural values, ethics, motherhood subordinates to ling husband and men, physically weak, hard work areas, feeling of insecurity, cannot be tough etc are some peculiar problems that the Indian women are coming across while they jump into entrepreneurship. Women in rural areas have to suffer still further. They face tough resistance from men. They are considered as helpers. The attitude of society towards her and constraints in which she has to live and work are not very conducive.

Besides the above basic problems the other problems faced by women entrepreneurs are as follows: 1. Family ties:
Women in India are very emotionally attached to their families. They are supposed to attend to all the domestic work, to look after the children and other members of the family. They are over burden with family responsibilities like extra attention to husband, children and in laws which take away a lots of their

time and energy. In such situation, it will be very difficult to concentrate and run the enterprise successfully. 2. Male dominated society: Even though our constitution speaks of equality between sexes, male chauvinism is still the order of the day. Women are not treated equal to men. Their entry to business requires the approval of the head of the family. Entrepreneurship has traditionally been seen as a male preserve. All these put a break in the growth of women entrepreneurs. 3. Lack of education: Women in India are lagging far behind in the field of education. Most of the women are illiterate. Those who are educated are provided either less or inadequate education than their male counterpart partly due to early marriage, partly due to son's higher education and partly due to poverty. Due to lack of proper education, women entrepreneurs remain in dark about the development of new technology, new methods of production, marketing and other governmental support which will encourage them to flourish. 4. Social barriers: The traditions and customs prevailed in Indian societies towards women sometimes stand as an obstacle before them to grow and prosper. Castes and religions dominate with one another and hinder women entrepreneurs too. In rural areas, they face more social barriers. They are always seen with suspicious eyes. 5. Shortage of raw materials: Scarcity of raw materials, sometimes , availability of proper and adequate raw

materials sounds the death-knell of the enterprises run by women entrepreneurs. Women entrepreneurs really face a tough task in getting the required raw material and other necessary inputs for the enterprises when the prices are very high. 6. Problem of finance: Women entrepreneurs stiffer a lot in raising and meeting the financial needs of the business. Bankers, creditors and financial institutes are not coming forward to provide financial assistance to women borrowers on the ground of their less credit worthiness and more chances of business failure. They also face financial problem due to blockage of funds in raw materials, work-in-progress finished goods and non-receiptof payment from customers in time. 7. Tough competition: Usually women entrepreneurs employ low technology in the process of production. In a market where the competition is too high, they have to fight hard to survive in the market against the organized sector and their male counterpart who have vast experience and capacity to adopt advanced technology in managing enterprises 8. High cost of production: Several factors including inefficient management contribute to the high cost of production which stands as a stumbling block before women entrepreneurs. Women entrepreneurs face technology obsolescence due tonon-adoption or slow adoption to changing technology which is a major factor of high cost of production.Figure(2)-shows the profit in each sector by Indian economy 9. Low risk-bearing capacity: Women in India are by nature weak, shy and mild. They cannot bear the amount risk which is essential for running an enterprise. Lack of education, training and financial support from outsides also reduce their ability to bear the risk involved in an enterprises.

Figure (2) profits in each sector

10. Limited mobility:

Women mobility in India is highly limited and has become a problem due to traditional values and inability to drive vehicles. Moving alone and asking for a room to stay out in the night for business purposes are still looked upon with suspicious eyes. Sometimes, younger women feel uncomfortable in dealing with men who show extra interest in them than work related aspects.

11. Lack of entrepreneurial aptitude: Lack of entrepreneurial aptitude is a matter of concern for women entrepreneurs. They have no entrepreneurial bent of mind. Even after attending various training programmes on entrepreneur ship women entrepreneurs fail to tide over the risks

and troubles that may come up in an organizational working. 12. Limited managerial ability: Management has become a specialized job which only efficient managers perform. Women entrepreneurs are not efficient in managerial functions like planning, organizing, controlling, coordinating, staffing, directing, motivating etc. of an enterprise. Therefore, less and limited managerial ability of women has become a problem for them to run the enterprise successfully. 13. Legal formalities:
Fulfilling the legal formalities required for running an enterprise becomes an upheaval task on the part of an women entrepreneur because of the prevalence of corrupt practices in government offices and procedural delays for various licenses, electricity, water and shed allotments. In such situations women entrepreneurs find it hard to concentrate on the smooth working of the enterprise.

14. Exploitation by middle men: Since women cannot run around for marketing, distribution and money collection, they have to depend on middle men for the above activities. Middle men tend to exploit them in the guise of helping. They add their own profit margin which results in less sales and lesser profit. 15. Lack of self confidence : Women entrepreneurs because of their inherent nature, lack of self-confidence which is essentially a motivating factor in running an enterprise successfully. They have to strive hard to strike a balance between managing a family and managing an enterprise. Sometimes she has to sacrifice her entrepreneurial urge in order to strike a balance between the two.

V. CONCLUSION
Today's promising market conditions have been very encouraging to many young engineering graduates who strongly believe that they have the technical knowledge and skills to attract new customers. These young Indian entrepreneurs are not the typical and conventional business entrepreneur. They are the children of many business professionals. As elite graduates of IITs, National Institutes of Technology, Indian Institute of Science, and the IIMs, this new young breed of worthy entrepreneurs have targeted their efforts on innovative ways to technologically address the genuine needs of millions of people.

VI. REFERENCES
[1] http://www.iveybusinessjournal.com/topics/globalbusiness/indian-entrepreneurship-and-the-challenges-to-indias-growth

[2] http://kalyan-city.blogspot.in/2012/04/what-are-challenges-before-indian.html [3]http://www.publishingindia.com/jem/50/entrepreneurship-problems-and-challenges-faced/160/1268/

[4] http://www.quora.com/Startups-in-India/What-challenges-do-entrepreneurs-face-in-India
[5] http://www.publishyourarticles.net/knowledge-hub/articles/entrepreneurship-challenges-and-opportunities-indian-scenario.html

[6]Entrepreneur development-sanjay Tiwari [7] http://psrcentre.org/images/extraimages/1211306.pdf

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