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June 2009 Volume 29, Issue 6

My Business Advocate
Building Better Communities by Building Better Businesses
Marketing in a Recession - How To Survive and Thrive
Marketing your products or services experiencing lower results from or size of purchase and to purchase
during a recession is always difcult. your marketing spending, but you other products or services from you
Every business, regardless of industry are better off making deeper cuts (cross sell/up sell) that they haven’t
or maturity should advertise their elsewhere. done historically. Consider adding
products and services to create a a Frequent Buyer Program to build
favorable sales environment and Cutting back during a downturn customer loyalty. On-going customer
generate qualied prospects. There can be like throwing away your communication (Newsletters, reminder
are two things survivors do with equity. Maintenance today costs postcards, and courtesy phone calls)
their marketing during a recession. much less than rebuilding tomorrow. is more important than ever, so they
1. Maintain or Increase Marketing Another perspective to consider is know you are still in business. Live by
Spending and 2. Focus on Smarter that advertising is a cumulative effort. the old marketing saying, “If it works,
Marketing Maintaining brand recognition should do more of it – if it doesn’t, stop doing
be considered an “on-going business it.” Use proven advertising media that
Maintain or Increase Marketing investment” and the moment works for you and other businesses
Spending. Study after study after it stops, it begins to lose power in West Michigan to promote the
study says businesses that maintain immediately – and future sales are business. Don’t take a risk with
their marketing spending during a in jeopardy. Increasing advertising unproven “fringe” advertising vehicles.
recession increased market share spending during economic expansion TARGETED Direct Mail Advertising
and had higher sales protability often yields no improvement in works in any economic environment
than those that reduced marketing market share, because 80% of your if done properly. Focus on generating
spending in both the short-term and competitors are also increasing their referrals from customers and others
long-term! Increasing marketing spending. Conversely, at least half in your sphere of inuence. Attend
spending during a recession offers of businesses reduce their adverting every networking event you can.
even greater benets. THIS MAY spend during an economic downturn, Join a referral group like BNI or The
SEEM DIFFICULT TO DO as you stated the Association of National Catalyst Group to maximize your
have pressure to cut costs everywhere Advertisers in a recent article. marketing spending ROI.
you can to survive. You may be
Focus on Smarter Marketing. In a business climate like today where
Customers are not in a risk-taking decision makers want to buy, not be
Inside This Issue mood. If they are not in your market sold, you need to be a farmer, not a
now, they won’t be until economy gets hunter. This means taking a low–
Survive and Thrive 1 better. This is not the time for try to pressure, highly visible, relationship
Opinion by John 2 grow the market for your product or approach to your marketing.
South Kent Swing 3 services. You need to offer very deep
Member Recruiting 4 price discounts today to generate trial Keep a good attitude and good luck in
ChamberPartners 5 -– loss leader pricing will put you out your marketing in the near future…the
Real Estate Update 8 of business today. Today’s customer recovery is right around the corner.
eTool Developers 8 wants VALUE in the products and
Ambassadors' Corner 9 services that they MUST buy. Blair Entenmann is President of
Road Cosntruction Info 9 Discretionary purchases are being MarketingHelp!, a Grand Rapids
Cruise Corner 10 delayed. This means you should based marketing firm specializing
Metro Merchant Info 10 ADVERTISE THE “NEEDS”, NOT in helping clients catch and
Membership Value 11 THE “WANTS” YOU OFFER in today’s keep customers with better
environment. marketing strategies, programs
Calendars on Pages 6 & 7 and implementation. For more
Log on to www.southkent.org Focus on encouraging current information, visit www.mktghelp.
For details. customers to increase the frequency com or call 616-866-1198.
Opinion by John
2009 Board of Directors June 2009
*indicates Executive Committee Member
By John J. Crawford
*John Crawford - President & CEO President & CEO
*Todd Duncan - Consumers Energy, Board Chair
*Steve Marshall- MAS Advisory Service, Chair, Fin. & Budget Feel Like You’re Winning Again
*Norine Mulvihill - Option 1 Credit Union, Sr. V. Chair
*Kathey Batey - Priority Health/Spirited Presentations Michigan, and indeed our country, are going through
*Brent Holland - Chameleon Ltd. big changes right now and it can be un-nerving to
*Skip Knapp - EdwardJones Investments watch the news. Always remember, though, that life
*Tom Kruisenga - W. MI Business Group, Past Chair is about change and that business success can be
*Brent Vander Kolk - Vander Kolk & Vander Kolk PLC, achieved in any market condition. Many millionaires
Legal Counsel began making their fortunes during economic down
Community Relations Division (Blue)
*Kathey Batey - Vice Chair Very successful business people, in fact, are in a
Tommy Brann - Brann’s Steakhouse & Grille buying mode right now because there are great deals on
Dan Van Dyke - PCO Associates, LLC business assets in today’s market. What do they know
*Brent Vander Kolk - Vander Kolk & Vander Kolk,.PLC that maybe I don’t? Well, (in addition to having some
Lillian VanderVeen - Lenger Travel Services liquidity that I don’t), they know that the economy will
eventually be climbing again. They position themselves
Member Relations Division (Red)
to win as the economic cycle begins to pick up during
*Brent Holland - Vice Chair
the slow times.
Richard Chrisman - Hungerford, Aldrin, Nichols & Carter
Danna Mathiesen - Mercantile Bank
It Starts With Your Mindset
John Schwartz - AT&T
Membership Development Division (Gold) The journey begins with your decision to win and to
*Skip Knapp - Vice Chair DO something about your own position. In most cases,
Rob Wells - AXA Advisors the farthest distance you’ll have to travel on this trip is
Diane Zandstra - W. MI Center for Family Health six inches – the distance between your ears. Getting
your attitude set starts by being around a bunch of
Financial Development Division (Green) like-minded winners.
*Norine Mulvihill - Sr. Vice Chair
Betsy Artz - Loeks Theaters (Celebration Cinema) The Chamber. Now, more than ever.
Joel Iakiri - Huntington Bank
David Szidik - Proforma Innite Marketing Your W-K Chamber of Commerce is the perfect
Matt Uhl - National City place to launch your journey or to give your trip a
Ex-Ofcio boost! NOW is the time, more than any other, to join
Carol Sheets - City of Wyoming, Mayor The Chamber, to get involved and to invite friends
Richard Root - City of Kentwood, Mayor and colleagues to join you in The Chamber. The
Curtis Holt - City of Wyoming, Manager enthusiasm of the 75 people at our Speed Networking
Bill Doren - Chamber Foundation Chair event with our friends from the Grandville-Jenison,
Hudsonville and Lowell Chambers captured it all!

I promise you, as Business Community Leaders in

My Business Advocate, the area, by sticking together and keeping each other
Copyright 2009
encouraged, we’re working wonders as a Chamber and
Wyoming-Kentwood Area Chamber of Commerce
building our businesses to new and better heights!
590 - 32nd Street SE
Wyoming, MI 49548-2345
Feel like a Winner again!
Tel: 616-531-5990
• Join The Chamber
Fax: 616-531-0252
• Get Active in The Chamber
Newsletter/Advert Information: sue@southkent.org
• Invite a Colleague to Join You in The Chamber

And that’s my Opinion by John!

Get Ready to SWING into Summer Networking
Our 29th Annual Located at
South Kent 5050 Byron
Swing Golf Center SE
Outing will in Wyoming.
be on Friday, The Pines
June 12th at has been a
The Pines Member since
Golf Course.
Sponsorships still Available:
Registration begins at 10 am with Packages can include advertising:
an 11 am shotgun start. on the course, carts, volunteer
The day includes use of the driving
shirts and in the program. Some Golf Prize Alert!
packages also include a marketing Put your business in the spotlight
range and putting green, 18 holes
booth on the course, golng spots when you donate a prize or prizes
of golf, cart, refreshments on the
and website advertising. Prices for our 29th Annual South Kent
course, a box lunch and dinner at
range from $100 to $1000. Contact Swing Golfers. We love the big stuff
the end of the day for only $85 per
julie@southkent.org or call 616- but we need items for the Golfers'
golfer. NO REFUNDS after June 5,
531-5990. Goody Bags too!

Attention Junior Golfers! Some suggestions include, but

are not limited to, electronics, gift
certicates or cards, gift baskets,
The Kent Optimist Club invites Junior Golfers ages 12-18 to join us for golf accessories, golf balls and
our local qualifying tourney for the Optimist International Junior Golf tees, sunscreen and bug repellant.
Championship on June 15 at Thornapple Pointe Golf Club. Contact julie@southkent.org
to make a contribution. We'll
Registration form and details available at acknowledge your business in the
www.grandrapidskentoptimists.org golfers' programs and at the Awards
or call Harry at 616.475.1167 Banquet at the end of the day.

The Grand Rapids Champter of SCORE can provide the tools and
knowledge you need to start or improve your business. Contact
SCORE for more information on free counselling opportunities
and low cost workshops. A SCORE Representative, Ernie Birge Contact julie@southkent.org or
is available to meet with you by appointment. Contact him at drop off prize donations before
616-771-0305 or log on to www.scoregr.org for more information. Wednesday, June 11 at 5pm.

Put the Power of Pizza

working for your Business!
One flyer delivered with every pizza delivered by
Domino’s Pizza during July and Aug!
Many WKACC Group Health Plans to Wyoming-Grandville delivery area!
choose from. Ad size 2” X 3 ¾”
For you and your employees. Contact Only $70, Two Spots For $125!
Contact Jerry Fennell, 334-5150
janine@southkent.org for plan pricing and jerry@28thStreet.biz
work and residential eligibility requirements.

Member Recruiting
Meet Pat Pols - Owner of Pat Pols, co-owner of
Re/Max Lifestyles and Re/Max Lifestyles.
Pat assures us she
Chair of the 2009 Member still has time for her
Recruitment Committee hobbies and her
Pat Pols is an Associate Broker interests including Several members made referrals
and one of the owners of RE/ biking, walking, during the months of April
MAX Lifestyles. She works as a camping, reading, and and May. The winner of a two
team with husband, John who traveling. night stay at Woodland Creek
is the Broker. John and Pat Apartments. will be announced
Pat's Chamber Activities include
have both attended Chamber at the June 3rd Fridays!
but are not limited to Chamber
functions. Networking Luncheon.
Ambassadors, Member Recruiting
Committee (chair), and the After Hours Stay tuned for our next Bi-
Her daily activities at Re/Max
Committee (a sub-committee of the Monthly Recruiting Challenge.
Lifestyles include listing and
Chamber Ambassadors). If your business would like
selling properties, recruiting
and mentoring agents, and to donate a prize to support
When we asked what her biggest need member recruitment contact
ofce management. She has a
was, she responded "We're looking for sue@southkent.org. Ask her
BC in Accounting. Her business
new ideas! I would like to invite any of how providing a incentive prize
qualications include:
our members who can spare an hour can benet your business.
• ABR, Accredited Buyers
in the morning on the rst Thursday
Representative It's easy to make a referral.
of the month to join our committee."
• GRI, Graduate Realtor Contact the Chamber at 616-
Institute Add your ideas to the mix. The 531-5990 or email sue@
• ASP, Accredited Staging Member Recruiting Committee meets southkent.org and share the
Professional on the rst Thursday of each month name of the business, a contact
• Certied Mentor, Training, at 8 am at the Chamber Ofce. New name and phone number or
Mentoring for Agents members of the group are welcome at email address. We'll make the
In addition John and Pat have 4 any time. Come and help us grow the contact. As soon as we activate
children - 2 boys, 2 girls (3 are Chamber. Contact sue@southkent. your referrals membership,
married) and 4 grandchildren - 2 org or call 616-531-5990 for more you'll receive $25.00 in
boys and 2 girls. information or to rsvp for the Chamber Bucks Credit and have
meeting. and entry in the next drawing.

!!! News Flash !!!

Citadel Broadcasting to provide Members with great incentives!
"Congratulations New Members will receive of these offers. Please
on being a part broadcast and web contact sue@southkent.
of the Wyoming- advertising through Citadel org or julie@southkent.
Kentwood Area Broadcasting, a package org for information on how
Chamber of Commerce, an valued at $1500.00, with to claim your incentive
organization dedicated to their new membership! from Citadel Broadcasting.
building the West Michigan Don't delay, call us today!
economy and helping your Renewing Members will get
grow your business. We recognition on the Citadel
look forward to working Website and a 10% discount
The Chamber.
with you in the coming on all advertising purchased Now, More Than Ever.
year." on any Citadel Grand Pass It On!
Rapids Radio Station. Some
Kate Conley, Citadel West restrictions apply to both

The Alternative Board Offers Business Growth Advice

WKACC Members at a discounted offer at the beginning of each
price that will help improve our month the discount applies.
members’ prots by helping reduce •
their expenses for items they need Contact sue@southkent.org to list
to run their business. your M2M offer in My Business
Advocate and on the Chamber
A ChamberPartner must also Website for only $25.00 per month.
provide the Chamber with another
diverse source of non-dues revenue. For info on Hot Deals, log on to
www.southkent.org or contact the
Member to Member Chamber Ofce.
ChamberPartners can help
Discount Programs
you grow your business Plan to join us after your
You don't have to be a Chamber
while saving money on Partner to advertise your Member lunchtime networking.
necessary products and to Member Discounts. (This is not The Committee meets on the 3rd
services. the same as Hot Deals). Member Friday each month immediately
to Member Discounts are offered following the 3rd Fridays! Luncheon
Your business can save money on for as long as the business cares at the same location.
products and services you need, to run them for the low cost of only
support other members and provide $25.00 per month. If you would like to help develop
a source of non-dues revenue for programs that increase Membership
the Chamber every time you work Your Member to Member Value, Chamber Non-dues Revenue
with a ChamberPartner. (It's the Discount Package includes: and Membership Numbers this
best way we know to keep dues • Advertising in My Business committee welcomes your input.
dollars low). Advocate for the month(s) the
discount applies. For a list of participants in
How Do I Become a • A listing on the Chamber the ChamberPartner Program,
Website for the month(s) the information on becoming a Chamber
ChamberPartner? discount applies. Partner or to join the committee
The Committee looks for Members
• An email blast announcing your contact sue@southkent.org. or call
that provide services that benet

Working Eagle Administrators

The Alternative Board
with a
offers a fully insured limited
TAB offers business owners ChamberPartner benet (mini-medical) group
peer advice, at a discounted is health insurance plan for
rate, to empower you and your both full-time and part-time
organization to achieve your
Good employees typically unable to
business vision. Business! access group health coverage
due to cost and/or eligibility.
TAB has been a ChamberPartner The plans offer quality coverage
since 2008 and recently renewed on a guaranteed-issue basis
their partnership for another and are affordable enough for
year. virtually any employee. Plans
Being can be set-up on a 100%
The Alternative Board helps you Active voluntary basis, costing the
grow your business, make more employer nothing! Supplemental
We are very pleased to be able
on a Vision and Dental plans are
money and work fewer hours. Chamber also available. Contact Jason
Contact Carol Crawford at 616- Russell, Broker Director at
301-8081 or email her at carol@
Committee jason@eagleadministrators.
tabmichigan.com. is Good com. More info at www.

June 2009
Sun Mon Tue Wed Thu Fri Sat
Staff Meetings 1 Noon 2 4p
3 8:15a 4 8a 5 6
on the Gov Matters at Ambassadors Chamber Recruiting
Thursday the Chamber Foundation Committee
before 3rd 4p
Fridays! and Education
on all other Comm @
Fridays at Celebration
10am Cinema South

7 8 8a 9 10 11 12 8a 13
Gov Matters at PAC
Kentwood 11a
City Hall Shotgun Start
South Kent
Swing Golf
Outing at
The Pines

14 15 16 11 a 17 8a 18 7:30a 1911:30a-1p 20
Santa Parade Activation & CEO Exchange, 3rd Fridays!
Committee Retention 9a Craig's Cruisers
10a, Finance Business (Recession
11:30a, Growth Buster Price
Executive only $12.00!)
Committee 1p
21 22 23 24 25 Board
11:30a 26 27
3rd Fridays!

28 29 30

www.edwardjones.com Member SPIC


July 2009
Sun Mon Tue Wed Thu Fri Sat
Staff Meetings 1 8:15a 2 8a 3 Independence 4 Independence
on the Chamber Recruiting Day Holiday Day Holiday
Thursday Foundation Committee Observed
before 3rd 4 pm Chamber Office
Fridays! and Chamber Closed
on all other
Fridays at

5 Noon
6Gov Matters 7 4p 8 9 10South8aKent 11
at Ambassadors
the Chamber PAC
4p 9-11 a
Education S.C.O.R.E.
Comm @ (by appt)
Cinema South

12 13 8a 14 15 8a 16 7:30a 17 18
Gov Matters at Activation & CEO Exchange, 11:30a-1p
Wyoming City Hall Retention 9a 3rd Fridays!
10a, Finance Business Networking
11:30a, Growth Location TBD
Executive 1p
Committee Chamber

19 20 21Santa11a
22 23 Board
24 25
Committee Directors
3rd Fridays!

26 27 28 29 30 31

Plexicase, Inc.
Acrylic Fabrication - Display Fixture Design
CNC Machining - Screen Printing
PH 616-246-6400 2431 Clyde Park SW
Fax 616-246-6404 Wyoming MI 49509
www.plexicase.com e-mail: sales@plexicase.com
The Real Estate Corner
$8000 Tax Credit for New Currently, the homeowner cannot individual, and up to $170,000 for
Homebuyers use this as a down payment, but married couples.
by Don Feikema can have their tax return amended
Real Estate 360 LLC to receive the funds, or wait until Restrictions include not purchasing
3790 28th St SW they le their 2009 tax return. a home from a spouse, parent,
Grandville, MI 49418 The government does not have the grandparent, child, or grandchild.
616-745-2356 entities in place (as of this writing) The home must be your primary
dfeikema@grar.com to put the current “promise” of residence for 36 months after the
being able to use the funds from purchase date, or the taxpayer is
There has been a lot of news the tax credit as a down payment. required to repay the tax credit. The
coverage on the $8000 tax credit for The deadline for the $8000 tax mortgage payments, however, can
new homebuyers, and that includes credit is 12/1/2009. You qualify be paid by someone else. I believe
someone who has not owned a if your modied adjusted gross land contracts may be available
home in three years. The tax credit income is $75,000 or less for an too, but check with your CPA to
is good for homes $80,000 and individual, and $150,000 and make sure. Contact a Chamber
above, and would be 10 percent under for married couples. There Member loan ofcer or real estate
of the value below $80,000—i.e. is a percentage of the tax credit professional if you have further
$70,000--$7000 tax credit. available up to $95,000 for an questions.

eTool Developers - Ofcial Website Sponsor of the Metro Cruise

eTool Developers is an internet match parts to specic vehicles Denise Hughes currently volunteers
marketing and hosting company and custom interfaces unique to at the chamber as Public Relations
focusing on the automotive the individual companies. eTool chair for the 28th Street Metro
aftermarket industry which developed web sites come with Cruise. eTool Developers is
includes manufacturers, warehouse easy-to-use content management developing and hosting the 28th
distributors and retailers. and ecommerce capabilities. Street Metro Cruise® web site as
While the current focus is primarily Luanne Brown is the owner and
in this industry sector, the eTool founder of eTool Developers, The site can be found at www.
team has also worked extensively celebrating its eighth year last metrocruise.org. Check it out and
with local and national businesses December. The eTool Developers if you like what you see, give them
in other industries such as non- team is managed by Deign Hughes. a call.
prots, medical, conference, online Denise Hughes works in sales and
retail and many others. marketing. Luanne worked with If you are looking for a professional
this team for several years before team to help you with your internet
The eTool eCMP platform allows ofcially hiring them in October, marketing needs or for more
our clients to manage their web 2008. information, please contact eTool
site content and data in a web Developers at 616-451-2335 or
environment. eTools has created The ofce is located at 6095 28th email Denise Hughes at denise@
online catalogs, applications to Street SE in Cascade. etooldevelopers.com.

Advertise in the New & Improved My Business Advocate

Get Your Message in Front of 750+ Business and Community Leaders Each Month!
(These rates for Members Only. Non-members pay 150% of member rate).
Business Card ize Ad Quarter Page Ad Half Page Ad
B&W 4 Color B&W 4 Color B&W 4 Color
1X $ 40 $ 75 $ 55 $ 90 $ 90 $ 160
3X $ 108 $ 213 $ 147 $ 252 $ 243 $ 453
6X $ 192 $ 402 $ 264 $ 474 $ 432 $ 852
For more information, contact Sue Bynum at 616-531-5990 or at Sue@southkent.org
Ambassadors Corner
June 2009
by Amy Pierce, Who are your Ambassadors?
Express Employment
Professionals Vickey Argo, Business Leadership Network
Ambassadors Corner Doug Bredberg, Crosby & Henry
Lisa Calhoun, Hilton GR Airport
The results are in…The 1st Annual Bob Carpenter, Complete Source
Grub Crawl was a success!!! The Carolyn Foote, Macatawa Bank
Ambassador’s are pleased that our Jim Gilbert, Creative Benet Systems
1st effort at planning a Grub Crawl Marcie Goldberg, Flagstar Ban
went off with very few hitches. Maurice Groce, Mercantile Bank
Nearly 350 tickets were sold, 11 Chris Gross, Chris’ Therapeutic Touch
restaurants participated, lots of Buz Helwig, The Grand Rapids Press
food was consumed, and many Brent Holland, Chameleon Ltd
drinks were poured. The event Judi Holland, Chameleon Ltd
certainly exceeded our expectations Casey Jankoska, Express Employment Professionals
for being an inaugural event and Dennis Kavanagh, Central Payment Corp
being a new event to the area. Katie Kober, Holiday Inn Select
Amanda Lewis, gNetworks
A committee will be forming again Danna Mathiesen, Mercantile Bank
to explore the options and to being Shawna Myers, Cambridge Partners
planned the 2nd Grub Crawl. Amy Pierce, Express Employment Professionals
Pat Pols, Re/Max Lifestyles
The Ambassadors would like to Jason Russell, Eagle Administrators & Mapes Insurance
thank the following businesses Matt Uhl, National City
that donated to the Business Expo Rob Wells, AXA Advisors
Balloon Explosion on April 18th: Julie Janes-Brown Chamber Staff
• Marge’s Donut Den
• Celebration Cinema
• Brann’s Steakhouse Road Construction Information Avalable
• Healthy Smile
• Bestway Cleaning
The Michigan Department of
• Chris’s Therapeutic Touch provided WKACC a supply
• Empress Employment of maps detailing the road
Professionals repair projects going on in
• Macatawa Bank
• Cambridge Partners
Kent County this summer.
• Mercantile Bank
• Hilton 2009 Paving The Way Road
• ReMax Repair Projects is available at
• Grand Rapids Press the Chamber Ofce in limited
• Crosby & Henry
• GNetworks
quantities. Contact sue@
• Wyoming-Kentwood Area southkent.org or stop in.
Chamber of Commerce
Larger supplies for
distrubution to employees,
Remember to customers and clients, can
tell them be ordered at www.michigan.
gov/drive. An online version
"I saw it in the of the map is also available
Advocate!" on the same website.

The Cruise Corner

Ladies and Gentleman "Start Your Engines..."
Only 100 days until the largest Cost to participate as a Metro
spectator event in West Michigan, Merchant depends on your
the 5th Annual 28th Street Metro Be a Metro membership status and business
Cruise®. The Cruise Corner wants to location.
thank all the Chamber Members who Merchant!
have shown interest in becoming • $100.00 - Chamber Members
involved with this year's Cruise. and Not-Yet-Members located in
Your Business Name: the DDA District.
We'd especially like to thank • will be posted on the 28th • $250.00 - All other Chamber
the Members of the Chamber Street Metro Cruise® Website Members
Education Committee, the Chamber • will be posted in the Metro • $375.00 - All other Not-Yet
Ambassadors and all the new Merchant Directory including Members
members that have expressed an your coupons and/or discounts
interest in getting involved. Thanks • will be listed in the Day of Event Don't miss these opportunities to
to all of you and now the work really Program get your business name in front of
begins. • will receive two 4X4 static cling more than 300,000 people during
Metro Merchant window decals the largest Car Event in West
Here is a partial list of the local an invitation to attend a Seminar Michigan. Be a part of the 28th
merchants that have become 2009 entitled "Marketing My Business" at Street Metro Cruise®. Contact
Metro Merchants one of three locations. the Chamber at 616-531-5990 or
email julie@southkent.org for more
• Klingman's, a Designs for information.
Living Company
• Southland Auto Wash
Ofcial Metro Cruise Website Sponsor
• Flagstar Bank
• Gordon Food Service
• Consumers Energy
• Marge's Donut Den Denise Hughes
• Country Inn and Suites Phone (616) 451-2335 fax (616) 454-1250
• Eagle security 6095 28th St SE, Ste 6, Grand Rapids MI 49546
• Howard Johnson's Corp: 101 Washington St, Grand Haven, MI 49417
• Holly's Back Door www/etooldevelopers.com
• Citadel Broadcasting email: denisehughes@etooldevelopers.com
• Action Tire
• Your Business Could be Here! Citadel dropped the Green Flag...
on radio advertising on Memorial
Be a part of the 28th Street Metro Day 2009. Tune in today!
Cruise®. Contact the Chamber
at 616-531-5990 or email julie@
southkent.org for more information.

Wanted! Volunteers to work at 2009 Event Radio Partner

"Blues on the Mall" Metro Cruise® Local Broadcasting from Citadel Broadcasting include
Booth during the summer. Please programming from WLAV-FM 97 Classic Rock, HOT
call the Chamber Ofce to volunteer FM 105.3, WBBL Sports Radio, 1340 AM, Thunder
some of your time one night a week Radio 94.5 FM and WKLQ at 107.3 FM. Additional
or just one night. Citadel Stations broadcast from Muskegon, Lansing,
Flint, Detroit and Saginaw.
The iTis Group Offers Valuable Tips
Renewing Members Member Milestones Welcome New Members
• Businesses listed on this
• AXIOS, Inc page are marking a Member AFLAC- John Rice, 616-261-
• Holy Name of Jesus Elementary Milestone. Please take the 6200 Ext 32
School time to welcome new members
• Kentwood Plumbing & Heating and congratulate renewing
• Mini Storage Depot Cartridge Depot - Mark
members, especially those
• Ramada Plaza Hotel celebrating an anniversary, Schabacker, (616) 818-5555
• Springrove Variety on their continuing support of
• Timber Ridge Apartments YOUR Chamber of Commerce. EdwardJones Investments
• Vanderveen's Dutch Store
For more information on any - Ryan Ten Have, (616) 940-
• West Michigan Business Group
of these members log on to 0933
Renew on Time www.southkent.org and click
for Bonus Benets from on information request or call
Citadel Broadcasting! 616-531-5990 for more details. Who do You Know?
Member Spotlight
Your Board Executives meet monthly and select the Volunteer and
Committee of the Month to spotlight outstanding volunteer effort and
results on behalf of your Chamber.
Friday, June 19 May Volunteer of the Month May Committee of the Month
11:30 am to 1 pm.
Congratulations to Shawna Myers The Committee of the Month is
Our last Luncheon at Craigs Cruisers from Woodland Creek Apartments a subcommittee of the Chamber
in 2009. We more to a new location on being named Volunteer of the Ambassadors. The South Kent
and regular pricing in July. "Special Month in May. Shawna is a Chamber Grub Crawl Committee took
Ination Buster Pricing": Members pay Ambassador and worked hard on a brand new idea and ran,
only $12 with early registration. Not- the rst South Kent Grub Crawl. and we mean ran, with it. Our
yet-members and late registration is Shawna made outstanding contacts congratulations to the following
still only $21.00 and successfully submitted an Chamber Members for their
impressive number of sponsorships. outstanding contribution to an
Showcase tables are available in Her contribution to the nal outstanding event:
June while they last. Reserve yours success of this event was very much • Vickey Argo, Business
today for only $35.00. Contact sue@ appreciated by the Committee, and Leadership Network
southkent.org for more information the Staff, Board and Members of • Judi Holland and Brent
or download the application at www. WKACC. Thank you Shawna! Holland, Chameleon Ltd.
southkent.org. • Bob Carpenter, Complete
Boost Your Brand Recognition • Jason Russell, Mapes Insurance
There are a multitude of ways to and Eagle Administrators
Take charge and boost your • Amy Pierce, Express
advertise and market your business brand.
through your Chamber Membership. Employment Professionals
Put your logo and company name • Amanda Lewis, gNetworks/
Consider an event sponsorship. everywhere you can. In this economy, Framework Sites
you have to let them know you're out • Katie Kober, Holiday Inn Grand
It's not a donation or a gift to the Rapids
there, you're doing business and you
Chamber but a comprehensive • Danna Mathiesen, Mercantile
are going to thrive, not just survive.
marketing package for your business. Bank
Let WKACC help you spread the word
Sponsorship include marketing and support Chamber programs at • Shawna Myers, Woodland
packages to enhance your brand. the same time. Consider sponsoring Creek Apartments (Cambridge
Those can include newsletter an event. Contact anyone at the Partners)
advertising, website advertising, Chamber by calling 616-531-5990 • John Crawford and Julie Janes-
signage, program advertising and and we'll be happy to talk to you Brown, Staff
much more. Sponsorship levels vary about what you need to build your This committee plans to do it again
by event so there is something for business. in the Fall in Wyoming!
every business budget.

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