=J7'

MB A- )67

illarkgtins Nlanagement

The objectiveof this courseis to introducethe fundamental and theoriesin the

concepts
areaof marketingand to assistthe studentsin. gathering,analvsingand presenting
informationfor marketingdecisionmaking.

Unit I Marketing- Importance, Scope- Evolutionof marketingconcept-

'i
Creatinganddeliveiingcustomervalue- The mirketingeny!;onment
- Fundamentals of strategic
and marketingplanning-*Marketing
- cases.
organisation

UnitII MarketingResearch - Demandesrimationand salesforecasting

-
Buyerbehaviour- TheIndianconsumer
- Segmentation- Targeting
-
Positioning
- Cases,
'
UnittrI Iv{arkiirg'rnix "=Product - New Product development,PTC, Product
line, product mix, strategies- Branding, Brand equity Pricing
-
strategiesand programrnes- cases. l

UnitIV' . ?hysical distribution :

- Selection and maniigemeflt. ,R.etailing
.. wholesalingand logistics-.lvlanaging marketingcommqnication.-
I
i
Promotion mix - Advertising, Personalselling, Sales,promotion,

t-
Il Unit,V
Publicjty,'I?irec!_m4rketi

Management
* g - cases,
. Evaluation' of ' rirarketing programs - Customer Relationship
; International marietingRural marketing-.Desiging

l R.ef'erences
:
3nd panaging services Marketing engineering- .Marketing
' Intormation
Systems.
'
j

l. Mark6ringManagement,
l2thEdition- PhilipKotler& KevinKeller,Pearson;
2005, ' :'t'€

2. iVlarkering
Man'gement- Planning,Implementation
and Control- Indiancontext,
I
3'oFdition- V.S.Ramaswamyand,S.Namakumari.Macmillan.?003.

3. fuIarketins,
13Edition- Sganton,
Walker& Etzel.Trta McGrarvHill. 2005.
'l
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lvJrsn-Si0rii Communi cation

organisation us it bnngsin lll espectsof

Communicationis rhe lifebloodfor rn rvith the basic
tJ familiarisethe students
businesstogerher.The purposeof this.course.is
the organisational backdropand the application
conceptsof business.om*uni.otion in
business
tbr the extensionof communicationin

UnitI :N a tu re a n d p u r poseofcom m unication;Pr ocessandElem ents -

written'
c lassificationof .ommunication interpersonul
:. intrapdrsonal,
Barriersto communication: Principles
verbal,non uertal,visual,etc; I - Role'
of effective communication; Businesscommunication
Importance, & inductive
types:Deductive logic'

writingl business
Unittr : written communication,Principlesof effective
resume - relerences:
letters:- types, layouts,Applicationietter -
Appoin,*.n,orderi, nylinlsqtl::li::
Letterof resignatiol; , !ffe1 -
Letters t-
Orders- executionand cancellationoi orders: l'
""'iq"",.,ions.
complaint; CaseAnalYsis.
Of
L.*
-
il
ll

pnncipies;Planninga
effectiv€fl€ssi
r I-ir f\/
--fi*r.ntotiont,- Skillsand
Oral comnlunicatiql
-- i
';k, Extempore spr';ech''Jruuy'. ;i;;u:sicns'- i
Interviewingskills -:Appeanngin interviewS, conductlnginrerviel:vs:
.
l-egotiation
seminars::'
.i.ii"g,' oi,*Oing *urtingt] conferences,
skills,conversation control.
;l
ki4etiE:,,prexlmlt]'-.P*1
bodylanguage,
Unit V Non-verbalcommunication, Visual ' iI
,.i;;"e-Nl-p; o-feffqctire
ai;,.t ing-_lrincrpres iisrening' '
co mmu n i cation_UseoIAVAs.Technologyandcom m uni i ati on-
Communicnring maii. Tqleccni'erenclng'
Oigit4fy- Fax, Electronic-
Videoconferencing. :

References:
w ('t)'
i. BusinessCommuntcatton- IIEdition.P.D.Char
tl Loltlon' ur vedi&M ukeshCha tur v edi .
New DelhiiUU5.
Pearson,
'/,
mr! Flltley' Txta Vlthtttrr' liiil' Nerv
l. Basic BusinessCcmmunicltion- Raymond
Delhi,2005'
i'ie'r,De!hi.l'.)0:,.
j' fct 3psiners.ii E,jit:on.Shir|evTlrvlcl..?eirrsr;n.
Communir:ation
Kiltrl F:enticeHirll'Nelv Delhi'lC0?"
i 3'ciition'
C;rnln'-ttit'":ttl{)n'
+. Eft'ectiveBtrsiness
New Delhi'
iiot-tse'
iilkl::;l--tii:ii'shrng
?::i:.tsubriin'l:')nT;':ni'
cornrnunic;.ltit-.rts.
-:. Btisiness
2004.
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FrNarqctAL -IuaNA.cnMgl\r 7,
'ai

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,-.: .!
understa::^l:it:::,.""::""::::
objectiveof this courseis to makethestudents
rrrvw::/v!';,
The
Ftnan ;"'iliri.ri*
in corPorate ttiemwith technologllt-t" financialManagenr-e.1r-
nnclfoctrsontlreinstittrtionalframeworkofcorporatefinance. ,861-.
'' ';,tile{ i
I

Finaricg' 56
Urrit,["gusiness ,',

r''Ii'|'r'vf'' n-i,'fu,,.tsc0peou1..tiu,i9||rrr1ncia|nranag9rn*l]*
"':*"'.'"
i-- '[1"-'v*'v'r in financiaf
1- ei .- - ^r 1.. ^

- financialpla,ilin* - steps
rrlr.rrur.rrw'"."*l''i'?,r,
F-)nancial forecasting t]:::lt--,,liiil1Tr"tt
andfinancial
riarkets in India''
iristitutions
requlrem( riliu nnunrinr
financial \
"r
-)
[*, -
eting process- selectionsof proiects
Long term invqstntent-- Capital budg
-'' Average
Estirrratiotr - pay back periocl
of cash' flows .- projeFtevaltratioirteclr.irkltres \.*,
- N PV ntethod IRB-- caPitalrationitrgprojqgt@Yectionunder capital )
rate of retuin --?
--
rationing. t

- -
-' shorttermandmediumterm- equity;@s Rrefergl{ghares--
.,'\./-1--rrr--r!^-^r L^*i,,inno trrrhlie de.irosits- lease tinanctng

\
x\

tt--. nit V -
capital
working kino,t.:t
andneeds-
htanagement:-concepts ,
:xf::jflTlA,or
requirements;managelnenr
management-g"stimatingworking capitarmanagement )-,*'
^ f workingcapital:
n- - t - n^^^^^ .iinrlzino |1nnifall /
- Bank
;^rr;;;;Jrbles andiii=ventory financeof
' t.'
1:
i. _..

' ,,
Reference: . '. . 1
;n -4
... r k _- .. -lt 'o- ,

l. F i r r a n c i a | Ma n a g e me n i a n cl P o |i cy,.|2.hEdition,VanHor ne,Pear soh.- - ..2- <

2. pr:inciples of Corporate Finance"Richarcl. A & Stewart'C' M! GrawFIill' \:'-
\ -.-' 'k*r
3. Financial Malragement, A' Stephen' JohnWiley
4. FinancialManagement - Pras$rlra Chandra
- Khahanrlrain '-o
;: l;;;;;i;i vtunu!'n''ent
e;. 'rinan.inlMana$ement - S'N'Mahe'swari' ;
7 . Fi na r r cia |Decisi"olrmaking-R.M.Sre e v a s t a v a
1 '
n1\t'1ttoc,,
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M B A -2 o* { yti'P'4u")i:{*-L) qLt 4Lic'?t;t ?
Il't+F.-8#k OPBRAI"IONS IIBSEARCH

The objectiveof this courseis to acquaintthe stuclcntswith applicationsof operations

rcsearchto businessand industry.Decision-makingis increasinglybecomingrnore ancl ri

nlore complex.This courseexposethe studentsto the significance of variousscientific

tools and modelsthat are availablein operationsresearch.Use of softwaresin solving
problenrsis expected

UNIT I

' Modelsandretevance in O.R.

of'modeling : .t

programrnigg:
Linear of
Formulation the problem;Methods of solution: rnethod,
Graphic
algorithrn;
Sirnplex Degeneracy;Conceptof Duality;Sensitivity
analysis.
I
UNIT II
Methodsof solution( Initialsolutionby Nortlt-
Problem: Fornrulation;
1'ransportation
WestcornerRule& Vogel'smethod;MODI methodfor finalsolution).Unbalanced'f.l',
Dcgeneracy )I

Assignmentproblem: Fornrutation; Miiiroils oF soltttion:Enumeration' nrcthocl,

methcld;
I-lungarian Multipleoptimalsolutions;Restrictions
on assignments;Unbalancetl J

problems; problem.
TravellingSalesman
s Qui:ueingTheory:M/N4/lQueue;Standard problems.
li
-\,.
Y'-u
r rrrld
. {^ ,U N I T rrrI I I
of Network;CriticalPathanatysis;
and CPM: Concepts Probability
PER
"?z' WRT
:,7t, ,-/'.
:s rq t ost tld e Resou199sg!.9utJnq
g'{Aa frsi ;" :c !il1c _off
/'/ UNITrYr,'"
Reptae.efient
Problems: Replacement of itemsthatdeteriorate
withtime;Replacynent
of ipinsthatfailcompletely; problem.
Staffirrg ,i(

InventoryPioblems: Deterministp withandwitlroutshortage;

inventory Single
" lffiple
Vperiodprobabilistic models
inventory withandwithoutsetup
cost, : ry i

GameTheory: Two personsZero-sumgame-principleof dorninance-solutions

in to ;c
'
finearprogramming.

UNITV . I t, - -
io Simulation
Simulation:Introduction andmodeling. ( t{t"54- ;
DecisionTheory:Concepts making;
of decision Decisionenvirolrments; Decision under
Maximincriterion,Minimaxcriterion,Laplagecriterion,I{urviczcriterion;
uncertainty:
Decisionmaking under Risk Expectedmonitoryvalue,Expectedvalue of perfect ra

information,
Opportunityloss. rU

l. to OR;Hiller& liebermann,
An Introduction CBSPublishers.
2. O.O.Goel& Mitteal;Pragathi Meerut.
Prakashan, rJ
3. Analysis
Quantitative for edn.8,Render& Stair,PFII
Managernent(2003),

wJa)
t. Resear0h,
Operations S.DSharma,KedarNathramNath& Co.,Meentt. -!

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Xa$Sr.'$e* O PEIIATIONS RESEARCH

The objectiveof tlris courseis to acquaintthe stuclentswith applicationsof operatiotts

researchto businessand industry.Decision-makingis increasinglybecomingtnore and
more.complex.This courseexposethe studentsto the significanceof variousscientific
tools and modelsthat are availablein operationsresearch.Use of softwaresin solving
problemsis expected

UNIT I -
. Decisionmakingwith 0.R : Natureand.significanceof O.R;Scientific inO.R;
methods
' Modelsandrelevance in O.R.
of'modeling il

Linearprogrammigg: of theproblem;Methodsof solution:Graphicmethod,

Formulation
SimplexaIgorithrn;
Degeneracy;Concept analysis.
of Duality;Sensitivity t:
.l

i
UNIT II
'l'ransportationProblem: Formulation;
Methodsof solution( Initialsolutionby North-
WestcornerRule& Vogel'smethod;MODI methodfor finalsolution).Unbalanced T.P, i,-1

Degeneracy. -; -Vf;tir;tii' \f

Assignmentproblem: fomtttfniiot; of solution:Enumeration' lnetho<i,

method;Multipleoptimalsolutions;Restrictions
I-lungarian on assignments;Unbalanced
problems;TravellingSalesmanproblem.
: Quiueing Theory: M/N4/lQueue;Standard problems.
.v 'tt-"
|a
{-{" rrrrrr
UNIT rrr
III
Probability
of Network;CriticalPath.analysis;
C.pM:.Concepts PER
+: _ryT.unl
timecosttradeoff: Resource
Project
r"P",f4nalysis; scheduling V
Y.'tP/ - "': --' ="-''-
-.,
' .7i UNITluf.
7 Repta.gr#ent Replacement
Problems: withtime;Reptacgnent
of itemsthatdeteriorate
,'(
o f i 4s thatfail completely; problem.
Staffirrg
pleJrygUlqy Problems:Deterministp Single
inventorywith andwithoutshortage;
probabilistic models
inventory with andwithoutsetupcost, +,'l

GameTheory: Two personsZero-sumgame-principleof dominance-solutions in to .i;

' ' linearprogramming. : -l

::I
,.
UNIT V
: Simulation:Introductionto Simulationandmodeling.. ( ltrW :
DecisionTheory:Concepts Decision
of decisionmaking;Decisionenvirolrments; uttder
Maximincriterion,Minimaxcriterion,Laplapecriterion,I{urviczcriterion;
, uncertainty:
Decisionmaking under Risk Expectedmonitoryvalue,Expectedvalue of perfect
Opportunityloss.
information, rU

I. An Introduction CBSPublishers.
to OR;Hiller& liebermann,
Meerut. jj
2. O.O.Goel& Mitteal;PragathiPrakashan,
3. Analysis
Quantitative for edn.8,Rentler& Stair,PFII
Managernent(2003),
,)r4. ResearCh,
Operations S.DSharma,KedarNathramNath& Co.,Meerut. i. l
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Laws'for Business

'rhe objectivc
I rrs'r'Jv!r is to fa-militth;tllt ll,tl.tl"l::.:1:Ifl:I":i
of thesoursc
u t l .lvY rclating
;e Adrninistrative Llrv' contrtct L'nw'
to businc'sslik
j features oilaw
Ig A tU fc$ I er ' r r r r ' fi ,---.- r:r,^ .i.!-*r
-,ri

,; ,tt.;:;;ii"i rto.tdure, and their relationshipto husine'ss'

rr:r.r1:'.'t
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,:
ideasregarding: ihcome tax Act ancl saiestnxactand,
UNITlV. Preliminary

UNIT.V.

,l

..i
. .t Readings: l
I ..
'1. : AvtarSingh
1 l. l,aw
Adrninistrative
\'. 2. PrinciPles l-aw
of Mercantile R.lt. Mahbswari
\, N.D. Kapoor
lj
3. Mercantile Law '
"- . i 'l t\ 4. IndustrialLaw : P.[,.Malik
ri
i\ 5. RelevantlJareActs.
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sarnple'
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rcsc.rclrrcp.rt -.lt'se.rch pr.pttsal cltaractcrisf
pgport-"rlralpresenj2tilrn'haridlingqtrestiotrstt'ly''
,,j,rrpir:l integralpar'lof'n
Itrrnral.

rrE,FlillllN(jll: :
4'th edition
l. Ilcsearchnrethodslirr btrsiness. lo h rrWilc v a rrrl
lJ t t t aS e k a ra t'r.
sons.inc
researchmcthocls
2. llusine.ss W. (i. Z ik ln t rn d ' l' h t lln s oArrs iir
(p ) l{ d .
ntcthotls , (ltropc:r. l)onaltlll. Sclrirrr-llt:r.
rcscarclt
.1.lltrsilress p n rn e la . S . ' l' n tMr:
a (ira r,Ivlili.
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4. llcscarcltrnethodslirr businessstttdents - l' h ilip I le wisa n c A l t lria n

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l)e:trsttnliducatiorr.

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arr,itutif,ru. Virriousnctwirrklrrpologics cont:epi
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'Software - lfgh - frle orryi,ali<yt
Jevel and low lcvely':rnglages .-
Sllrcttrre<J prpgyirrlning- flow charl psc't6 c'de- Silnple1p'rillurr
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Psitrs()u
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l,au d on& l,auclon.ManagementInlormationSystern,l)earsonliducation,llrl'

liclition.
I)avid A Stanrper.'fhomas L (la.se.lJusine.ss
l)ata (.'rlrnrnunicatitjn,
(r'r'liditittn. . I
[']rlucation.
Pcarson