Continued

Before&After
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Design talk 0634
FiveDesignIdeas
Low-Budget Layout

Photo Grid
Visual Hierarchy Storytelling Object


Revealing Cover
DesignTalk5
2006
AgriScience
Conference
2720 West Ellers Lane
Faireld, Idaho 83330
P: 208.123.4567
F: 209.123.4568
www.agrowtechnology.com
AGROWTECHNOLOGY
THE CENTER FOR AGRISCIENCE & TECHNOLOGY EDUCATION
Before&After
2 of 9 Design talk 0634
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U Design talk 2 of 9
Layout Narrow page makes a revealing cover
Give your next report cover a bit of intrigue! A narrow page greets the reader with
a colorful photo (the establishing shot) and a peek at the page beneath. Behind the
cover is the introductory text. Its a segue thats easy to make and always engaging.
This is basically a two-page cover, so both pages should be on heavy, cover-weight
stock. Note in the layout above that the text aligns with the horizon.
Colored, textured stock is an inexpensive
alternative excellent for a series (above).
Reverse the sequence Headline on the
cover with photo inside shifts the emphasis.
2006
AgriScience
Conference
2720 West Ellers Lane
Faireld, Idaho 83330
P: 208.123.4567
F: 209.123.4568
www.agrowtechnology.com
2006
AgriScience
Conference
2720 West Ellers Lane
Faireld, Idaho 83330
P: 208.123.4567
F: 209.123.4568
www.agrowtechnology.com
Introduction
(Left) Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but
quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk, shast, lape its
and behast the thin chack asp net exating end mist of it snooling.
Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular it but
quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is
fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture
and asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic,
leam restart that cant prebast. Its tope, this is uant chasible. Silk, shast, lape and
behast the thin chack. It has larch to say fan. Why? Texture and asp net exating
ends it mist of it snooling. tnt not oogum or bont. Pretty simple, glead and tarm
that cant fay of alm leam restart prebast.
Its tope, this uant chasible. Silk, shast, lape and behast the thin chack. It has
larch to say fan. Why? Elesara and order is fay of alm. A card its whint not oogum
or bont. Pretty simple, glead and tarm. Texture and asp net exating end mist of
it snooling. Spaff forl isnt cubular but quastic, leam restart that cant prebast. Its
tope, this uant the thin chack net exating chasible.
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and asp
net exating end mist of it snooling. At not oogum or bont. It has larch to say fan.
Why? Elesara and order is fay of alm. A card is not at all whint not oogum or bont.
Pretty simple, glead and tarm. Texture and asp net exating end mist of it. Behast
the thin chack. It has larch to say fan uant the thin chack net.
AGROWTECHNOLOGY
THE CENTER FOR AGRISCIENCE & TECHNOLOGY EDUCATION
AGROWTECHNOLOGY
THE CENTER FOR AGRISCIENCE & TECHNOLOGY EDUCATION
Before&After
3 of 9 Design talk 0634
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Layout Many photos? Display them in a grid!
Neater than a scrapbook-style collage yet just as versatile, a grid is a beautifully simple
way to display a group of photos. A grid accommodates large and small photos, side by
side and overlapped, yet functions as a single, easy-to-design unit.
Grid of squares Sometimes you cant nd that one perfect
photo. Use many! Set up a uniform grid, then crop your pho-
tos to t a square or some multiple of squares. A 16-unit grid
(above) can contain between one and 16 images. Note (right)
that the grid lines remain on top.
Grid divides the
page neatly into
three sections; type
aligns to a grid line.
Child Health & Nutrition
A bright future starts with a healthy beginning
A parents guide for children
from birth to ve
A supplement of Washington Healthcare
Image overlapping
another
Design talk 3 of 9
Before&After
4 of 9 Design talk 0634
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U
It has a strong foundaton (1) The page is rst divided
into three main sections. (2) Each section is divided into
subsections. (3) The sub-sections are then divided again.
High dark-light contrast separates section A from the other
two; slight value differences then separate its subsections
(2). Thus divided, the page can carry many kinds of infor-
mation. Note especially that the main headlines are identi-
cal in style, a unifying point among the differences.
Men.style.coms Web page is presenting a lot
of information; we count nine photos, a dozen
headlines with deckheads, more than a dozen
sections, a header, big stories, small stories,
advertising, a search function . . . whew! Yet
the result is focused, handsome and accessible.
How do they do it? By paying attention to visual
hierarchy. The page has objects big to small,
contrasts of dark and light and differences of
organic and geometric. A few pointers:
Web design Visual hierarchy is the key to handling lots of information
Straight-shooter Gyllenhaal is the unmistakable focal point. Why is his
image so strong? Count the ways: 1) Its the BIGGEST thing on the page.
2) Its a silhouette in contrast with all those rectangles. 3) It overlaps an
edge. 4) Its dark set against white. 5) Its a face, the most familiar of all
images, and hes looking straight at you.
1 2
A
www.men.style.com
3
Design talk 4 of 9
Before&After
5 of 9 Design talk 0634
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Image Small objects soften the scene
Draw the reader into your story with a technique that Jeep is usingadd to
your page a small object or two from the scene. This softens hard edges and gives
your layout an inviting, human dimension.
Warm the scene
(Above) The Jeeps are big and mechanical and coming
at you! By adding objects that are small enough to hold
in your hand, youll warm the scene by giving it a human
scale. Natural objects like stones and leaves serve to
soften straight, articial edges. (Right) For the most tac-
tile look, remove the object from its original background,
and place it right on the page! Add a hint of shadow.
www.jeep.com
Design talk 5 of 9
Before&After
6 of 9 Design talk 0634
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Layout No budget? In a hurry? Think in extremes
Small, fast, low-budget jobs are easiest to
do when you think in extremesmake your
image very large, or make it very small. Dip
into your clip-art (or picture-font) collection,
and have a look:
Its a boy!
Name: Tom Wilson Renalds
Born: March 3, 2006
Time: 2:15 a.m.
Weight: 7 lbs 3 oz
Black & white picture font? Need color?
Type your picture, and convert it to outlines
(Type>Create Outlines). Then use the Direct Selection
Tool (the white arrow) to select and ll areas with color.
Small and repetitive Generic images seem less generic when
your design is helping out. Here, three small pictures in a row
make a playful design in minutes. Single line of small type adds
sophistication. White is the dominant design element.
Big and simple Scale a single image up, up,
up, then lower its opacity, and youll have a
cool announcement with almost no effort. Light type and image are
a classy counterpoint to the goofy stork. Note the alignment (inset).
Celebrate the start of summer at our backyard bash! when: 5/ 30/ 06 @ 3 p.m. where: 1525 Stone Creek Drive, Lincoln CA
dogs
burgers
you
Its a boy!
Name: Tom Wilson Renalds
Born: March 3, 2006
Time: 2:15 a.m.
Weight: 7 lbs 3 oz
Design talk 6 of 9
Before&After
7 of 9 Design talk 0634
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AGROWTECHNOLOGY
THE CENTER FOR AGRISCIENCE & TECHNOLOGY EDUCATION
Typefaces
1 (ad) Laudatio BQ Medium Condensed
a) 20 pt, b) 230 pt, c) 95 pt, d) 10 pt
2 Adobe Caslon Regular | 12/17 pt
3 Frutiger 55 Roman | 8/14 pt
4 Frutiger 67 Bold Condensed | 24 pt
Images
5 (ad) iStockphoto.com | a b c d
Article resources
Colors
C5 M50 Y100 K5
C40 M35 Y90 K45
C0 M0 Y0 K65
C0 M0 Y0 K75
6
7
8
9
BENEFITS
5b 5c 5d
6
7
8
9
4
2006
AgriScience
Conference
2720 West Ellers Lane
Faireld, Idaho 83330
P: 208.123.4567
F: 209.123.4568
www.agrowtechnology.com
Introduction
(Left) Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but
quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk, shast, lape its
and behast the thin chack asp net exating end mist of it snooling.
Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular it but
quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is
fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture
and asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic,
leam restart that cant prebast. Its tope, this is uant chasible. Silk, shast, lape and
behast the thin chack. It has larch to say fan. Why? Texture and asp net exating
ends it mist of it snooling. tnt not oogum or bont. Pretty simple, glead and tarm
that cant fay of alm leam restart prebast.
Its tope, this uant chasible. Silk, shast, lape and behast the thin chack. It has
larch to say fan. Why? Elesara and order is fay of alm. A card its whint not oogum
or bont. Pretty simple, glead and tarm. Texture and asp net exating end mist of
it snooling. Spaff forl isnt cubular but quastic, leam restart that cant prebast. Its
tope, this uant the thin chack net exating chasible.
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and asp
net exating end mist of it snooling. At not oogum or bont. It has larch to say fan.
Why? Elesara and order is fay of alm. A card is not at all whint not oogum or bont.
Pretty simple, glead and tarm. Texture and asp net exating end mist of it. Behast
the thin chack. It has larch to say fan uant the thin chack net.
1a
1b
1c
5a
2
1d
3
Before&After
8 of 9 Design talk 0634
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Its a boy!
Name: Tom Renalds
Born: March 3, 2006
Time: 2:15 a.m.
Weight: 7 lbs 3 oz
dogs burgers you
Child Health & Nutrition
A bright future starts with a healthy beginning
A parents guide for children
from birth to ve
A supplement of Washington Healthcare
Celebrate the start of summer at our backyard bash! when: 5/ 30/ 06 @ 3 p.m. where: 1525 Stone Creek Drive, Lincoln CA
Design talk 8 of 9
Typefaces
1 (ab) Adobe Jenson Pro Regular
a) 46 pt, b)12/15 pt
2 DF Inspirations One LET Plain
3 PictureFonts Food and Drink
4 Expressions
5 (ab) Hamilton Light | a) 15 pt,
b) 13 pt
6 Helvetica Neue Std Thin | 27 pt
7 Helvetica Neue Std Bold | 17/19 pt
8 Utopia Italic | 12.5 pt
9 Helvetica Neue Std Light | 10 pt
Images
10 (ah) iStockphoto.com | a b c
d e f g h
Article resources
Colors
C45 M5 Y0 K0
C0 M0 Y0 K100
C0 M0 Y0 K50
C100 M40 Y0 K35
11
12
13
14
14
10f
3
1a
3 4
10a
10b
10c
10d
6
7
10e
8
1b
2
11
5a
12
13
5b
9
10h
10g
Before&After
9 of 9 | Printing formats

Design talk 0634

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Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designer
Dexter Mark Abellera Staff designer
Design advisor Gwen Amos

Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
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www http://www.bamagazine.com
Copyright 2006 Before & After magazine
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Design talk 9 of 9
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Print: (Specify pages 1115)
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THE CENTER FOR AGRISCIENCE & TECHNOLOGY EDUCATION
A
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THE CENTER FOR AGRISCIENCE & TECHNOLOGY EDUCATION
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2720 West Ellers Lane
Faireld, Idaho 83330
P: 208.123.4567
F: 209.123.4568
www.agrowtechnology.com
AGROW
TECHNOLOGY
THE CENTER FOR AGRISCIENCE & TECHNOLOGY EDUCATION


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I
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( L e f t ) T e x t u r e a n d
a s p n e t e x a t i n g e n d m
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q u a s t i c , l e a m
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a n d b e h a s t t h e t h i n c h a c k
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T
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d

a s p n
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g . S
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q u a s t i c , l e a m
r e s t a r t t h
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i s
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t c h
a s i b l e . S
i l k , s h
a s t ,
l a p e a n
d
b e h
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i n
c h
a c k . I t h
a s l a r c h
t o s a y f a n
. W
h
y ? E
l e s a r a a n
d
o r d
e r i s
f a y o f a l m
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c a r d
w
h
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t n
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p l e , g l e a d
a n
d
t a r m
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e x t u r e
a n
d

a s p n
e t e x a t i n
g e n
d
m
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o o l i n
g . S
p a f f f o r l i s n t c u b u l a r b u t q u a s t i c ,
l e a m
r e s t a r t t h
a t c a n t p r e b a s t . I t s t o p e , t h
i s i s
u a n
t c h
a s i b l e . S
i l k , s h
a s t , l a p e a n
d

b e h
a s t t h
e t h
i n
c h
a c k . I t h
a s l a r c h
t o s a y f a n
. W
h
y ? T
e x t u r e a n
d

a s p n
e t e x a t i n
g
e n
d
s i t m
i s t o f i t s n
o o l i n
g . t n
t n
o t o o g u m
o r b o n
t . P
r e t t y s i m
p l e , g l e a d
a n
d
t a r m

t h
a t c a n t f a y o f a l m
l e a m
r e s t a r t p r e b a s t .
I t s t o p e , t h
i s
u a n
t c h
a s i b l e . S
i l k , s h
a s t , l a p e a n
d
b e h
a s t t h
e t h
i n
c h
a c k . I t h
a s
l a r c h
t o s a y f a n
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h
y ? E
l e s a r a a n
d
o r d
e r i s f a y o f a l m
. A
c a r d
i t s w
h
i n
t n
o t o o g u m

o r b o n
t . P
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p l e , g l e a d
a n
d
t a r m
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e x t u r e a n
d

a s p n
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g e n
d
m
i s t o f
i t s n
o o l i n
g . S
p a f f f o r l i s n t c u b u l a r b u t q u a s t i c , l e a m
r e s t a r t t h
a t c a n t p r e b a s t . I t s
t o p e , t h
i s
u a n
t t h
e t h
i n
c h
a c k n
e t e x a t i n
g c h
a s i b l e .
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c a r d
w
h
i n
t n
o t o o g u m
o r b o n
t . P
r e t t y s i m
p l e , g l e a d
a n
d
t a r m
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d

a s p
n
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g e n
d
m
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g . A
t n
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t . I t h
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t o s a y f a n
.
W
h
y ? E
l e s a r a a n
d
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e r i s f a y o f a l m
. A
c a r d
i s n
o t a t a l l w
h
i n
t n
o t o o g u m
o r b o n
t .
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p l e , g l e a d
a n
d
t a r m
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d

a s p n
e t e x a t i n
g e n
d
m
i s t o f i t . B
e h
a s t
t h
e t h
i n
c h
a c k . I t h
a s l a r c h
t o s a y f a n

u a n
t t h
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c h
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