Before and After 0667

Before&After
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Continued Lessons from a beautiful site 0667
Lessons from a
beautiful
site
The University of Miami
College of Arts & Sciences
shows that beauty really
is in the details. Continued
Before&After
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Lessons from a beautiful site 0667
Lessons from a beautiful site
The University of Miami College of Arts & Sciences site shows that
beauty really is in the details.
Home page Two dozen elements and links easily
coexist on this inviting, visually coherent page.
The best design is simple design: an idea,
an image, a few words, open space. Its clear,
attractive, memorable.
But real life is not often simple; its full
of stuff. People, programs and commerce all
need attention and screen space, and this
can make for a busy, complex site.
What we like about the University of
Miamis College of Arts & Sciences site is
that it handles complexity beautifully. It
does this in two ways: It reduces each
element to its essence (the simple thing),
then it beautifully crafts the details. A dozen
visual techniques allow its many parts to
co exist effortlessly. Lets look at a few.
Before&After Lessons from a beautiful site 3 of 12
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Structure
The site is conveniently screen size, not too long, so most of it is always
visible. It is organized in three horizontal sections; each holds a different kind
of informationpermanent stuff top and bottom, active stuff in the middle.
Color differentiates the sections
A white center stage is anked by a
dark header and light footer. These con-
tain the foundational elementslogo,
links, search and so on. The white center
is active, with transitory stories, news
briefs, stuff like that. Left, a screen-size
space like this conveys a tight, organized
impression and is easier to read than a
scrolling page. Tight editing is key.
All eyes here
Interior page Home page
Header Header
Main stage
Footer
Footer
Main stage
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col lege of
ARTS&SCIENCES
u n i v e r s i t y o f m i a m i
P-a-n-o-r-a-m-i-c letterspacing conveys elegance and stature.
Note the tiny shadow. Its unusual to see such a modern artifact
juxtaposed with old type, but its understatement is classy and in
this case adds valuable depth.
Right, four permanent links on the far
right are tinted to appear barely there,
yet remain easily accessible.
Beautiful typography is the signature element of the site.
Scholarly Caslon type in classic, old-style caps and small caps
(big circle, below) conveys literacy and tradition; compact line
spacing (small circle) keeps minor information from oating
away. The two lines of small type are the same size but spaced
differently; the more-important words are in panorama.
Header
Two dark bandsone green, one tanform a simple, substantial header that
leads the site; logo and links are reversed in white. To soften the look, a faint gradient
yields an understated illusion of radiant light.
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Main links
The highest-level links are in the tan header band. Typography, color and shadow
are identical to the logo, which reinforces their connection and permanence.
Left, tan band and green eld are different colors but
have virtually the same gray value (dark-light), which
keeps the two connected while being different. Below, wide
letterspacing is relaxed and less demanding than normal
spacing and so conveys a sense of deliberation and state-
liness. Onscreen, its easier to read, too.
Three shades of tan dene the link
states normal, active and hover; this
quietly but very clearly tells the reader
where he is. Shades are progressively
darker versions of one colora monochro-
matic palette, rightthat change the mes-
sage without changing the subject. Nice.
Link Active Hover
Link type matches the logo.
HOME ABOUT THE COLLEGE ACADEMICS ALUMNI
ALUMNI ALUMNI ALUMNI
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Sub links
As the reader moves deeper into the site, subtle changes of type case and color
are all it takes to signal the different levels. Style and size remain constant.
Reverse the colors The beautifully uniform
look of the site results from as few typographic
differences as possible. Left, the sub links
retain the type size and style of the main links
but just change case and reverse color.
As the links descend, the type color changes
to black, then to gray. Note one typeface in one
size easily conveys four levels of information.
ACADEMICS
Deans Message
Deans Message
Spotlights
A Chemical Change
Designs by Michiko
Religious Perspectives
Contacts
A & S Magazine
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Main stage
Between header and footer, a white main stage is the focal point of the site.
On each page, one short, book-like article is set in widely spaced lines of serif type,
which conveys an airy, literary look thats very pleasant to read.
A gradient as light as chiffon The left column is
dened by an incredibly subtle gradient that fades from
less than two percent color to white. Whats interesting
is how slight the edge has to be, not merely to be vis-
ible but clearly present. Beautiful.
Comfortable reading width Book-width columns of
type45 to 65 characters or soare ideal for comfort-
able reading; the wide leading (spacing) is visual silence
between lines that relaxes the message. The longer your
lines, the more space you should put between them.
Same typestyle and size
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Footer
A correctly designed footer conveys real authority; it should be thought of
not as the tail but the foundation that supports everything else. The footer holds
permanent informationkey links, contact information, logo.
Live matter is aligned ush. Background colors extend outward.
Same size, different color
Identical typographystyle,
case, size and spacingbut
reversed colors connect footer
to header and unify the page.
Small logo, big impression
Lower-right corner is the natu-
ral exit point of a page and the
correct place for a logo, which
serves as a full stop and makes
an impression much bigger
than its small size. Efcient.
Hierarchy is important Above, left, a header and
footer of equal weight result in an Oreo cookie
that divides the readers attention and weakens the
presentation. Instead, three-stage hierarchy gives
each section appropriate weight. Keep in mind that
the readers eye will always gravitate toward the
center. Save it for your most important material, and
put supporting material around it.
ALUMNI
MY UM
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Type
The html text of the entire site is set in Georgia, the best onscreen serif
typeface universally available. Georgia has the look of book typography plus the
medium physical traits that make it especially readable at low resolution . . .
Bolder serifs Georgias serifs are
bold and easy to see, and its curves
are simple and open. Times thin,
pointy serifs are handsome in print but
weak onscreen, where too-few pixels
are available to render them clearly.
Wider counters The open
shapes inside the characters,
called counters, are as impor-
tant as the outside. Georgia
has big, round counters that
remain open at low res.
Georgia is bigger The perceived size of a typeface is
not its point size but its x-height, that is, the size of its
lowercase characters; Georgias are 68% of the cap height,
quite average. Times is too small for onscreen clarity.
Georgia has text gures Georgias old-
style numerals, or text gures, have ascend-
ers and descenders like lowercase letters. These are more distinctive and
therefore easier to read than ordinary, all-caps numerals. Beautiful, too.
1b3c6d7 1b3c6d7 1b3c6d7
GeorgiaTimes
a
e
e
a
Compared to Times, the universal default . . .
Georgia Times
Open Constricted
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Lessons from a beautiful site 10 of 12
Academics
The University of Miamis College of Arts and Sciences is the largest
academic unit within the University of Miami, home to over 4,000
students and 400 distinguished full-time faculty, working at the cutting
edge of knowledge in their felds. Located in the beautiful city of Coral
Gables, Florida, we are a premier college within a Carnegie Research I
private university.
Students who enter the College of Arts and Sciences have the
opportunity to experience the breadth and depth of the intellectual life
of the University of Miami. The College of Arts and Sciences offers 39
major areas of study and more than 45 minor concentrations -- from
acting to analytic geometry, from philosophy to physics.
Academics
The University of Miamis College of Arts and Sciences is the largest
academic unit within the University of Miami, home to over 4,000
students and 400 distinguished full-time faculty, working at the cutting
edge of knowledge in their felds. Located in the beautiful city of Coral
Gables, Florida, we are a premier college within a Carnegie Research I
private university.
Students who enter the College of Arts and Sciences have the
opportunity to experience the breadth and depth of the intellectual life of
the University of Miami. The College of Arts and Sciences offers 39
major areas of study and more than 45 minor concentrations -- from
acting to analytic geometry, from philosophy to physics.
Type
Word- and letter spacing is as important as letter shapes, and here Georgia
also excels. At text sizes it is smooth, repetitive and rhythmic.
Georgia reads better online Unlike Times, which is a print typeface adapted for the screen, Georgia
was designed specically for onscreen use. As a result, its letter- and word spacing at low resolution
is smooth, repetitive and rhythmic, while Times is often choppy and tful, an effect not visible in print
(above). Even in print, however, Times thinner stems and serifs yield an edgier, less coherent look.
Georgia Times
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Typefaces
1 Adobe Caslon Bold OsF
(www.adobe.com)
2 Georgia (www.fonts.com)
Design
Jody Ferry (www.jodyferry.com)
WebLinc, LLC (www.weblinc.com)
Colors
4
5
6
7
8
8
Article resources
R245 G245 B245
R215 G209 B202
R151 G83 B10
R118 G63 B6
R75 G55 B31
R75 G82 B26
R103 G107 B30
R140 G70 B6
4
5 6 7
8
9
5
10
8
9
HOME ABOUT THE COLLEGE ACADEMICS
1
2
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Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Dexter Mark Abellera Staff designer

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