Академический Документы
Профессиональный Документы
Культура Документы
According to American Marketing Association, "Marketing is an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders."
Definition of Management
According to Harold Koontz, "Management is the art of getting things done through and with people in formally organised groups." Management consists of the interlocking functions of creating corporate policy and organising, planning, controlling, directing an organisation's resources in order to achieve the objectives of the policy.
managerial techniques. Marketing managers and product managers are there to execute the processes of marketing management. We, as customers, see the results of such process in the form of products, prices, advertisements, promotions, etc. Marketing Management is Both Science and Art Marketing management is art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. (Kotler, 2006). Marketing management is a science because it follows general principles that guides the marketing managers in decision making. The Art of Marketing management consists in tackling every situation in an creative and effective manner. Marketing Management is thus a science as well as an art.