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For example, the legal industry needs to be able to track billable hours for both inbound and outbound calls.
Traditionally only outbound calls are tracked. However, a service provider that offers a way to track inbound
calls, too, and then integrate that information with the clients offce processes would have a better chance at
winning that account.
8: Offer on-demand and on-the-spot demonstrations that highlight how cloud computing and cloud
communications can transform the way that a potential customer does business. Those demos should
include a mobile component because most organizations have a signifcant and rapidly growing number
of employees, business partners and clients that need mobile access to cloud-based computing and
communications. The CIO, IT manager or other enterprise decision-maker might understand the importance
of adding mobility to the cloud, but he or she will appreciate guidance through all of the options. The demos
also should compare the ballpark costs of those business enhancements when the customer bears them
entirely in house versus using a cloud provider.
9: Offer a try-before-buying program, which provides the enterprise with a low-cost, low-risk way to try
additional features and services to see if they deliver the promised business benefts. This strategy creates
signifcant upsale opportunities.
Cloud computing and cloud communications are a major opportunity for service providers. In 2010, enterprises
were already spending $12.1 billion on cloud-based services, and they were on track to spend $35.6 billion by
2015, says the research frm Analysys Mason. For service providers, grabbing a big share of that market begins
with creating a sense of trust with customers. Thats because although enterprises, government agencies and
other organizations like how cloud enables them to reduce CapEx and OpEx, theyre unwilling to give up control
and compliance to get those bottom-line benefts.
As Telesphere CTO, Sanjay Srinivasan is responsible for all engineering and product development. He has more
than 15 years of expertise in data networks, voice services and hosted application services. For his complete
bio, visit www.telesphere.com/management_sanjay.html.
www.TELESPHERE.com | CALL 888.MY.SPHERE (697.7437)
BUSINESS COMMUNICATIONS. SIMPLIFIED.
Dgtay sgned by Teesphere
DN: cn=Teesphere gn=Teesphere
c=Unted States =US o=Teesphere
ou=Teesphere
e=teespherenetworks@gma.com
Reason: I amthe author of ths document
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Date: 2013-09-24 11:42+05:30