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An overview of the innovative China Initiative put into place by the George Washington University School of Business. Guided by Dean Doug Guthrie, the GW China initiative established the foundation for GW's university presence in China.
An overview of the innovative China Initiative put into place by the George Washington University School of Business. Guided by Dean Doug Guthrie, the GW China initiative established the foundation for GW's university presence in China.
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An overview of the innovative China Initiative put into place by the George Washington University School of Business. Guided by Dean Doug Guthrie, the GW China initiative established the foundation for GW's university presence in China.
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Attribution Non-Commercial (BY-NC)
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Скачайте в формате PDF, TXT или читайте онлайн в Scribd
CONFIDENTIAL Deng Xiaoping: Feeling for stones to cross the river. (Chinese, ) Deng Xiaoping, reformer, politician and diplomat, used this popular phrase in late 1980s to describe his pragmatic and gradual approach toward reform in China. GEORGE WASHINGTON UNIVERSITY CHINA INITIATIVE China Initiative Establishing GW as a Global Academic Leader Table of Contents A Global University The Secret Sauce to Chinas Economic Success Suzhou A Model of Economic Vitality Greater Engagement in China Suzhou Industrial Park A Home for Innovation Going Deep in China The Plan Global CEO Program for China Greater Engagement in China Timeline March 2011 to December 2012 1 1 2 2 3 4 5 6 7 A Global University GEORGE WASHINGTON UNIVERSITY CHINA INITIATIVE This is a dening moment for the George Washington University. With a sense of urgency and resolve, President Steven Knapp and Provost Steven Lerman are committed to reinventing higher education to create an international forum for learning unlike any other in the world. As GW raises its bar for academic and research excellence, it must also transition from a national institution to one with international inuence. It is imperative that GW students be groomed for leadership and service on a global scale. This is the mission of the China Initiative. The China Initiative rethinks traditional approaches to international education. It will create multifaceted conversations among a broad range of stakeholders and thought leaders while developing signature programs that apply knowledge in diverse and meaningful ways. In giving China an enduring and prominent place in GWs teaching and scholarship, the University hopes to respond to international events and the growth of China as a global power. The initiative also will allow GW to establish a diplomatic, academic and economic bridge between China and the United States. The China Initiative promises to position GW among the worlds elite academic institutions by establishing a permanent presence in China that delivers an exemplary education and confers highly regarded degrees to both foreign and Chinese students. It is an audacious goal given the natural impediments to operating in China. Most importantly, the China Initiative is the rst step on the road toward building a global reputation for GW. The work done in China will serve as a model for GWs efforts to establish permanent campuses in other nations, including Brazil, India and Turkey, and to secure a spot among academias elite inter- national institutions. 1 The Secret Sauce to Chinas Economic Success In the 1980s, China was emerging as a regional power, and there was considerable debate about how it might actually transform its planned economy into a capitalist one. While the Soviet Union was taking the path of rapid privatization, China rejected this idea. Instead China turned traditional economic theory on its head, and it asserted that the cornerstone of economic development is not private property but developing competitive advantages in the marketplace. Twenty years later, the results speak for themselves. Russia became a disaster economically, and Chinas economy has ourished. China chose a process of gradual, incremental change and decentralization, giving every province and municipality the authority to experiment with economic development and growth that best ts their needs. This two-step process of gradualism and decentralization is the secret sauce to Chinas transition from a struggling economy to a global economic powerhouse. GEORGE WASHINGTON UNIVERSITY CHINA INITIATIVE 2 Greater Engagement in China For far too long, China has been viewed as elusive and unknowableoccasionally dis- missed, frequently misunderstood and often feared. Yet as the worlds second largest economy, China has become a magnet for foreign interest and investment, opening up to the developed world in new and exciting ways. China represents a unique educational and entrepreneurial opportunity for GW. It is committed to educating its citizens for their new and evolving roles in the coming centu- ry, and it is encouraging overseas institutions to bring their resources into the country to achieve this goal. U.S. universities enter this exceptional environment with a respected tradition of excellence in higher education and a track record of success. Let there be no doubt, the race is on for China. Universities from every developed nation are looking at how best to expand their operations in China. Many have no qualms about generously investing to stake a claim. It is imperative that GW moves with deliberation, but also with speed, to execute its China Initiative and ensure that it stays ahead of its competitors, including the four institutions that already have a permanent foothold in the country (Duke University, Suzhou () A Model of Economic Vitality Suzhou dates back some 2,500 years. Historically, it has been known for its plentiful natural resources and rich cultural heritage. For centuries, the citys breathtaking pagodas, stone bridges and manicured gardens drew visitors to the Venice of China. Today Suzhous Economic Development Zones lead China in FDI. Suzhou ranks as Chinas fourth most prosperous city, with a GDP of 679.8 billion yuan (US $103 billion). Only Shanghai, Beijing and Guangzhou all with GDPs greater than 1 trillion yuan (US$147 billion)surpass it. With its dynamic economic climate, Suzhou is the most suitable home for a visionary U.S. university that understands the value of sharing Chinas economic renaissance rsthand with its students and executives. GEORGE WASHINGTON UNIVERSITY CHINA INITIATIVE 3 New York University, the University of Liv- erpool and the University of Nottingham). GWs China Initiative rethinks traditional and discrete approaches to education in China by establishing a permanent full-time presence there. Central to the strategy is creation of an institution that provides: Signature academic programs that dis- tinguish GW from other foreign competitors; Comprehensive offerings that demon- strate the breadth of programming from GWs schools and institutes; Degree-conferring status for foreign and Chinese students; Dynamic channels for dialogue among a broad range of stakeholders and thought leaders in academic, political and cultural structures within China; and Entrepreneurial partnerships that bring unusual depth and relevance to this new educational model. To achieve this vision, GW sought an aca- demic partner and a geographic anchor in China. It found both in the city of Suzhou, home to Renmin University of China- International College (RUIC-IC) and the Suzhou Industrial Park (SIP) and its Dushu Lake Education Zone. President Knapp signed a memorandum of understanding (MOU) with SIPAC (the SIP Administrative Committee) in March 2012. GW is already working collaboratively with RUIC-ICthrough the School of Business (GWSB)to host programs that benet students while also provid- ing fresh opportunities for both uni- versities. The initiative launched with GWSBs masters programs in nance and accountancy. The partnership, which is entrepreneurial and unfolding, will allow both universities and their students to break ground as they de- velop closer ties and exchange critical knowledge. Educational partnerships have proven effective in improving relations be- tween the United States and China. Stronger ties between the two nations, nurtured by educational partnerships such as this one, could foster foreign direct investment and other economic synergies for both countries. Suzhou Industrial Park A Home for Innovation The Suzhou Industrial Park has successfully bridged the divide between domestic and foreign investment. It is among the top ranked development zones in China for competitiveness and use of foreign capital. It is sec- ond among development zones for its investment environment. In February 1994, China and Singapore ofcially agreed to cooperate in developing the China-Singapore Suzhou Industrial Park. Today, the zone is home to more than 1,000 high-tech enterprises, including those focused on nanotechnol- ogy, biomedicine and software development. The GW campus will be strategi- cally situated in the Dushu Lake Higher Education Zone. Formed in 2003, this town is designed as an environment for educational enterprises to ourish as they develop and guide a corps of new leaders in China. By combining the primary task of higher educationthe gen- eration and transfer of knowledgewith a commitment to meet the evolving economic needs of China and its people, GW is poised to make an unparalleled contri- bution to the interna- tional academic and business communities. Provost Lerman, President Knapp, Dean Guthrie and Mr. Rupani meet with Dean Chen of Renmin University. Early on, it was clear that the GWSB enterprise in China could serve as a model for GWs numerous schools and institutes looking to expand in China and other countries. The knowledge gained from GWSBs more than 18 months on the ground can help GW forge a broad and coordinated strategy to expand into new countries and to leverage its already numerous achievements in China. Toward that goal, GW embarked on an ambitious effortmarked by a going deep strategyto establish a permanent campus in China. This has required substantial legal and advocacy work in China and in the United States. The process is detailed in the China Initiative Timeline (see page 7). School of Business Dean Doug Guthrie has led the China Initiative so far, leveraging his own ties to China while securing local partners for a GWSB campus in the country. Dean Guthries credentials as a China scholar made him a logical choice for this duty, and he has used his knowledge to the advantage of GW during fact- nding and negotiation periods. GWSB Chief Strategy Ofcer Sanjay Rupani provides day-to-day leadership in meeting operations and management milestones for the China operations. He and Dean Guthrie have been charged by President Knapp and Provost Lerman to broaden those efforts to accomplish GWs ambitious China agenda. GEORGE WASHINGTON UNIVERSITY CHINA INITIATIVE 4 Suzhou Going Deep in China The Plan China Initiative Leadership and Sta GEORGE WASHINGTON UNIVERSITY CHINA INITIATIVE 5 Suzhou Going deep in China, through establishment of a robust campus, demands more legal consultation and paperwork than that required to set up conventional student exchange programs. With that in mind, GW took the necessary steps to build an infrastructure that will move the initiative forward and withstand legal scrutiny. Those legal steps include: Setting up a Special Purpose Vehicle (SPV) known as GW Worldwide, a private commercial entity in the United States with the legal status to operate in China. Creating a Wholly Foreign Owned Enterprise (WFOE) known as QiaoHua Management Consulting, a legal entity in China used by a number of companies, including consulting and management service rms such as GWs. This is the rst WFOE for the University and the rst time GW has had a non-U.S.- established banking presence. Forming a Private Non- Enterprise Unit (PNEU) known as the GW China Research Institute. A PNEU is an organization that provides not-for-prot social services and activities in China. Activities include education, health care, culture, technology, sports, labor and law undertakings. (This process is underway.) Currently in China, GW must partner with a shadow university and relinquish a percentage of its revenues in order to offer educational products. This inability of GWs QiaoHua Management Consulting to provide education-related offerings on its own puts the University at a signicant disadvantage in the arena of non-degree executive education, which is a powerful revenue generator. GW has chosen its initial shadow universities wisely. It currently partners with Renmin University, a top 10 university in China with campuses in Beijing and Suzhou. The China Initiative opens doors to innovative curriculum opportunities, including GWSBs Global CEO Program for China. The new program taps academic expertise in the United States and around the world, assisting Chinese business leaders in better understanding the world marketplace. Participating executives will build critical global connections while gaining vital experience in foreign practices and customs. This specialized executive education program, which will be launched in fall 2013, is offered through four established and respected business schools: GWSB, McGill University, the European School of Management and Technology, and INSEAD. By offering executive training, GW hopes to elevate its brand among Chinese business circles while also strengthening a remarkable international alumni network and opening unique philanthropic opportunities. Shanghai Global CEO Program for China
GEORGE WASHINGTON UNIVERSITY CHINA INITIATIVE 6 GW President Steven Knapp and Mr. Yang Zhiping sign agreement to locate GW campus in Suzhou. Chinas laws governing higher education are complex. Against that backdrop, it is clear that establishment of the China Research Institute (PNEU) would be the most expeditious way for the University to expand its academic offerings in China, solidify its position as a global player in the educational arena and open the door to new avenues of revenue and philanthropy. Owing to bureaucratic and legal considerations, these next steps in GWs China strategy should be made only after considerable research, extensive due diligence and clarity on their implications. In the short term, GW will achieve the following: Realize the scheduled winter program for Chinese students. Recruit participants for the Global CEO Program. Complete the construction and design build-out of corporate space at Dushu Lake. Finalize formation of QiaoHua Management Consulting (WFOE). Establish an Internet banking system for GWSB in China and process key vendor payments. Conduct a China Trade Mission trip with DC government ofcials and serve as the academic leader among DCs public and private universities. Begin to plan and execute proposed GW trustee trips. To pursue its going deep strategy in the long term, GW will: Scale existing programs to educate more students and bring in more revenue. Create programs that further the mission of GWs customized education model. Develop the GW China Research Institute (PNEU). Continue negotiations to establish a GW China campus. Embark on a signicant fundraising campaign in China and the United States to support the China effort. Extend GWSBs original China Initiative to include all GW schools Develop political ties in China and the United States to aid in GWs China Initiative. Become a leader in the quest to bring Chinese foreign direct investment to the United States through innovative partnerships with Chinese government and business leaders. Greater Engagement in China June 2011 Approvec leal srrucrure ol rhe China niriarive Ly GW llce ol General Counsel (GC). GW Worlcwice (SFv) incorporarec in D.C. Dralr areemenr on MSF proram wirh Fenmin proposec. Dralr ol areemenr wirh SFAC suLmirrec ro GC. July 2011 Dean Gurhrie rravelec ro China ro meer wirh SFAC anc Fenmin. Fenmin sinec MSF areemenr. Neoriarions conrinuec wirh SFAC on rhe areemenr. GEORGE WASHINGTON UNIVERSITY CHINA INITIATIVE 7 President Steven Knapps desire to establish GW as a global academic institution was the impetus for the China Initiative. It began by leveraging Dean Doug Guthries expertise and history in China. The deans chief strategy ofcer, Sanjay Rupani, was assigned to handle project operations and management. The strategy allows GW to go deep, giving the University a permanent presence in China and serving as a blue- print for in-depth efforts in other countries. GW selected Tier-2 Suzhou as the platform for the initiative, capitalizing on existing infrastructure, while building a presence at a time of explosive growth in the city and its proximity to Shanghai. In Suzhou students can learn in a vibrant Tier-2 city and have access to the global connections, corporations and alumni in Shang- hai. The potential for GW to become a powerful player within Suzhous political arena also was a selling point. GW is seeking to establish itself as one of the premier universities in China over the next 10 years. During early development of the China Initiative, a GW team analyzed how other market entrants had approached their expansion strategies. Four universities stood out for their ties in China: New York University, Duke University, the University of Liverpool and the University of Nottingham. Tailoring their best practices to GWs strengths and capabilities will optimize the likelihood of a deep, sustainable and growing presence in China. March 2011 GW Iauncbed tbe Cbina Initiative. Faul Dai anc Xiao Zhixin hirec. Concucrec SWT analysis, collecrec information, developed initial contacts and completed site inspections on potential campus locations in Suzhou, Wuxi and Shanghai Minhang. Timeline March 2011 to December 2012 April 2011 Suzhou is selected as the location for GW5's Cbina campus. Dean Gurhrie rravels ro Wuxi and Suzhou for initial negotiations and site inspection. Dean Gurhrie helc lrsr meerin wirh Renmin Universitys Suzhou Campus staff to discuss joint programs. Dralrin ol SFAC Areemenr Lean. May 2011 Concucrec a eneral srucy on leal/ regulatory issues related to providing educational services in China. GW conducted a comprebensive study of peer universities' activities in Cbina. Bean plannin lor 11 MSF proram. Prof. Jiawen Yang meets Dean Chen of Renmin in Suzhou to discuss the program. Feviewec lrsr cralr ol SFAC agreement by Hogan Lovells. GEORGE WASHINGTON UNIVERSITY CHINA INITIATIVE 8 Sept 2011 Flannec lor GWL2 |oinr lorum on social mecia anc luxury Lranc markerin. Oct 2011 GWL2 |oinr lorum helc, wirh 200 participants and ve top-tier IT celebrity speakers. Dean Gurhrie anc Mr. Fupani visirec Anting New Town to create leverage for our negotiation with Suzhou. Inauguration of MSF program in 5uzbou. Twenty-two students recruited to the rst cohort in tbe piIot program. Srarrec cralrin Masrer ol Accountancy program agreement with Renmin. Dean Gurhrie mer wirh Zhan Jian on cevelopmenral issues. Nov 2011 Dralrec leasiLiliry srucy lor WFE serup. SFv incorporarec in DC. WFE lormally approvec Ly SFv Loarc. Dean Gurhrie namec vice presicenr ol SFv. Dean Gurhrie namec leal represenrarive anc Mr. Fupani namec eneral manaer of the WFOE. Fenmin's Dean Chen visirec GW in D.C. lor proram ciscussions anc expansion. Dec 2011 Acvisec Ly China Minisrry of Education to alter MSF curriculum design. Dean Gutbrie and Mr. Pupani conducted a second round of negotiations witb 5IPAC and discussed a signing ceremony. Tbe draft agreement undergoes major revision. Ma|or revision complerec ol rhe cralr areemenr. Neoriarions conrinuec wirh Fenmin aLour Masrer ol Accounrancy proram. Jan 2012 Frocucec a comprehensive reporr on China's hiher ecucarion marker anc market opportunities. Frocucec a markerin viceo lor Chinese srucenrs wirh Dean Gurhrie ivin an introduction in Mandarin. Mr. Fupani ciscussec wirh SFAC leasin rhe Dushu Lake properry anc rhe signing ceremony.
Aug 2011 Srucenr recruirmenr srarrec for MSF program. MSF proram cirecror Geore Jabbour traveled to China for open houses and recruiting efforts. iaoHua Manaemenr Consulrin (WFOE) name decided and registration initiated. Penmin provided free ofce space to GW for WFOE registration. For a U.S. university to succeed in China, it must cultivate relationships with trustworthy partners. The establishment of guanxi, the concept of intricate con- nections, with Renmin University of China resulted in Renmin offering GW free space on its campus. Renmin is a top 10 university in China with deep political ties and a good relationship with the Ministry of Educa- tion. The free spacea gesture of goodwillsignals a strong tie between partners planning to launch joint GW-Renmin programs: a Masters in Finance and a Masters in Accountancy. Sustainability and revenue generation are vital for the long-term success of the China Initiative. While NYU and Duke entered China with investments of millions of dollars, GW pursued a slow-growth strategy. A pivotal milestone, the MSF Program opens the door to future revenue streams, offering the rst signs that operational sustainability will be achievable. The MSF launch involved detailed legal negotiations, recruitment insights into the Chinese market and relationship building with GWs partner organization, especially around issues such as visas, employment expectations and operational details. The relationship with SIPAC is complex, and continued guanxi with government entities is crucial in a long- term strategy. SIPAC will ultimately help GW establish the legal entities and infrastructure necessary to turn the vision of President Knapp and Provost Lerman into reality. Jan 2012 Mr. Pupani met witb Xi'an Jiaotong, tbe University of LiverpooI's academic cbief, to discuss tbat institution's deveIopment in Cbina. Feb 2012 iaoHua Manaemenr Consulrin (WFE) name cecicec anc approvec. Finalizec SFAC areemenr. Fenmin receprion space cesinec anc cecorarec lor GW srucenrs. Complerec proposal lor GW ro oller Winrer Froram ro Chinese srucenrs. March 2012 Masrer ol Accounrancy recruirmenr srarrec. DC invesrmenr evenr hosrec Ly Zhan Jian, GWSB alumni parenr, lor DC Depury Mayor Victor Hoskins delegation. Depury Mayor mer wirh Huawei rearcin Huawei's D.C. expansion. SFAC areemenr sinin ceremony copmlerec. Areemenr sinec Ly Frovosr Lerman and overseen by President Knapp. April 2012 Desin srarrec on rhe new GWSB China weLsire. Masrer ol Accounrancy areemenr sinec. May 2012 Business license issuec lor WFE. Zhan Jian invirec ro DC lor invesrmenr ciscussion. Dr. Wan Yan, lormer senior researcher ar rhe Worlc Bank, |oinec China niriarive. June 2012 Dushu Lake properry's luncrions determined. GW contacted three design rms in China for design proposal and quotation. Mr. Pupani and Mr. Dai toured Fudan University, Nanjing University, Tongji University, Shanghai Institute for International Studies and Hult International usiness 5cbooI in Cbina. Srarrec neoriarions wirh SFAC on the lease of Dushu Lake property. D.C. Mayor Vincent Gray traveIed to eijing, 5bangbai and Suzhou to establish DC China Center and attract investment. D.C. Mayor Gray sinec cooperarion agreement with Suzhou government with GWs Suzhou presence as a key rst step. CCAS srucenrs' wenr on lelc rrip to Suzhou and Renmin campus. July 2012 GW ream complerec marker srucy reporr anc proposal lor GloLal CE Froram. GEORGE WASHINGTON UNIVERSITY CHINA INITIATIVE 9 Executive education is a critical growth area as GW expands into China. This tour broadened GWs under- standing of the possibilities in executive education. It also helped planning for the CEO and Winter pro- grams. The Winter Program, set to launch in February 2013, is already over-subscribed. The CEO Program is slated to launch in fall 2013, but it is a more complex and ambitious program. Our ambitions are far reaching: GW seeks to be the most innovative university in China, involved in the most interesting conversations between China and the United States. As a result of GWSBs work in China, the mayor and deputy mayor of the District of Columbia decided to use the University as a nexus for channeling foreign investment from China to the United States to foster job creation. Connections such as this will ultimately position GW as a catalyst for societal impact. Liverpool serves as an example for GW. A research-led academic institution, it has a deep relationship with China and is one of the few universities to be recognized by the Ministry of Education as non for prot. Rupani intro- duced Jiaotong to GWs intention to establish a presence in Suzhou and solicited advice and future assistance. JuIy 2012 Tbe GW team reported on bigber education and Internationalization in Cbina. Aug 2012 Mr. Xiao anc Mr. Dai lormally hirec Ly the WFOE. Dushu Lake properry cesin lrm selecrec. Mr. Dai parriciparec in rhe seconc annual China Overseas Investment Summit held in Hong Kong. The lrsr cohorr MSF srucenrs arrivec in D.C. Sept 2012 nauurarion ceremony helc lor seconc cohorr ol MSF anc Masrer ol Accounrancy proram. Second cohort MSF has 44 students and Accountancy has 22. Dr. Suresh Kumar |oinec China niriarive. Freliminary curriculum cesinec lor GloLal CE proram. Oct 2012 Thirryone srucenrs recruirec lor GW Winrer Froram. Mr. Xiao iniriarec ralks wirh several porenrial conors in Shancon, Shanhai anc Nanron. China ream mer All China Fecerarion ol ncusrry anc Commerce (ACFC) anc Wanca Group lor possible collaboration on the CEO program. ACFIC conrmed its involvement. GW in|ecrec $200,000 SD inro rhe WFE Nov 2012 Dushu Lake properry lease conrracr anc property management contract nalized. Tbe GW team visited tbe 5IP Education ureau to better understand tbe next steps for PNEU setup. China ream visirec Jiansu Frovincial Ecucarion Bureau seekin acvice lor GWs undergraduate program. Associare Frovosr ScarLoro mer wirh heac ol nrernarional llce, Fucan niversiry aLour student exchange. Mer wirh Fucan Tourism Deparrmenr on coceliverin GWFucan |oinr Masrer ol Tourism Froram. CCAS Dean Fe Barrarr anc China ream mer Dean Chen anc rhe French School ar Fenmin lor global undergraduate program. Mr. Fupani iniriarec online Lankin lor WFE accounr ar Bank ol China Suzhou. Dec 2012 GW anc Fucan sinec areemenr on cocelivery ol GloLal CE Froram. Fucan will oller GW free ofce space on Fudan campus. GW will become neighbor to UC, Georgetown and University of Washington. Fancy Nie hirec as rhe markerin cirecror for GWs China programs. A donor presented GW witb $250,000 for Cbina-reIated activity. GEORGE WASHINGTON UNIVERSITY CHINA INITIATIVE 10 The PNEU is an important next step if GW is to both build muscle and gain exibility in China. (See PNEU document as a reference). The SIP Educa- tional Bureau is a key stakeholder in this process GW has embarked upon and it is important to establish guanxi from the outset. GWSB Board of Advisors member Brian Herrman (B.B.A. 77) traveled to Suzhou with Dean Guthrie and Rupani for the launch of the M.S. program in fall 2011. Herrman gave a $250,000 gift to establish The Brian and Cherie Herrman Global Initiatives Fund in support of GWSBs strategic priorities in China. Through his ad- vocacy, he is also raising visibility and helping to secure additional funders. The higher education market in China is constantly changing yet it remains critical for future economic growth. The GW teams report captured the trajectory of change across time, offering insight into its future direction. China currently educates about 20 percent of its postsecondary student cohort, and it is driven to do more. Proper funding, educating faculty and building an academic culture are challenges, and a GW contrib- utes to Chinas academic evolution. GW in China in 2012 President Knapp and Provost Lerman examining plans for Suzhou Industrial Park Dean Guthrie with President Knapp and Provost Lerman at GW campus in China Dean Guthrie with Washington, DC Deputy Mayor Victor Hoskins Provost Lerman, Dean Chen, President Knapp, Dean Guthrie and Mr. Rupani visiting Renmin University Brian Herrman with students in front of the White House Jian Zhang and Min Shi, GWSB donors GWs China campus in Suzhou Contact: Sanjay Rupani China Initiative George Washington University srupani@gwu.edu