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Master of Business Administration Program, Gujarat Technological University. Submitted by 1. Darshana Jain (NR13048) 2. Naineel Desai (NR13028) 3. Sapna Bhagwani (NR13008) 4. Amit Patel (NR130) 5. Abheepsa (NR13034) 6. Sailesh bhavnani(NR13012) Submitted To: Prof. Kalgi Shah
Contents
About company ............................................................................................................................... 3 Corporate governance ..................................................................................................................... 4 Overview: .................................................................................................................................... 4 Vision & promises: ..................................................................................................................... 4 Corporate information:................................................................................................................ 4 Bharti airtel limited Organization structure ......................................................................... 5 Tools of Ethics ................................................................................................................................ 6 Integrity and ethics ...................................................................................................................... 6 Environment, health and safety................................................................................................... 6 Protection of intellectual property: ............................................................................................. 6 Domestic and international trade controls .................................................................................. 7 Conflict of interest ...................................................................................................................... 7 Corporate social responsibility ....................................................................................................... 7 The Satya Bharti School Program............................................................................................... 8 Addressing Challenges In Education .......................................................................................... 8 Program Expansion ..................................................................................................................... 9 Act-A Caring Touch ................................................................................................................. 10 Employee Volunteering ............................................................................................................ 10 Community service and support: .......................................................................................... 11 Farmer welfare: ..................................................................................................................... 11 Green Initiatives: ................................................................................................................... 11 (A). CSR Initiatives @ Bharti Airtel ........................................................................................ 12 Response to Disaster ............................................................................................................. 12 (B). Bharti Foundation: ............................................................................................................. 14 Green Towers P7 program .................................................................................................... 14 Energy Conservation ............................................................................................................. 14
Bharti airtel
About company
Bharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications Services Company headquartered in New Delhi, India. It was established in July 07, 1995 as a public limited company. It operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel has GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's fourth largest mobile telecommunications company by subscribers with over 275 million subscribers across 20 countries as of July 2013. It is the largest cellular service provider in India, with 191.39 million subscribers as of July 2013. Airtel is the third largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the airtel brand, and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. Airtel is credited with pioneering the business strategy of outsourcing all of its business operations except marketing, sales and finance and building the 'minutes factory' model of low cost and high volumes. The strategy has since been copied by several operators. Its networkbase stations, microwave links, etc.is maintained by Ericsson and Nokia Siemens Network whereas IT support is provided by IBM, and transmission towers are maintained by another company (Bharti Infratel Ltd. in India). Ericsson agreed for the first time to be paid by the minute for installation and maintenance of their equipment rather than being paid up front, which allowed Airtel to provide low call rates of 1/minute (US$0.02/minute). During the last financial year (200910), Bharti negotiated for its strategic partner Alcatel-Lucent to manage the network infrastructure for the telemedia business. On 31 May 2012, Bharti Airtel awarded the three-year contract to Alcatel-Lucent for setting up an Internet Protocol access network (mobile backhaul) across the country. This would help consumers access internet at faster speed and high quality internet browsing on mobile handsets. 3
Corporate governance
Overview:
Bharti Enterprises Limited (including its group and Joint Venture companies) firmly believes in the principles of Corporate Governance and is committed to ensure sustainable, capital-efficient and long-term growth thereby maximizing shareholder value. The companys commitment towards compliance to the highest governance standard is backed by an independent and fully informed board, comprehensive processes, policies and communication. The Company ensures that various disclosure requirements are compiled in letter and spirit for effective Corporate Governance. We adhere to the highest levels of ethical business practices as articulated by our Code of Conduct so as to achieve our performance with integrity.
Corporate information:
CEO (India & South Asia): Mr. Sanjay Kapoor Group General Counsel & Company Secretary: Ms. Vijaya Sampath Statutory Auditors: M/s. S. R. Batliboi & Associates, Board of directors: 1. Mr. Sunil Bharti Mittal 2. Chairman & Managing Director 3. Mr. Manoj Kohli 4. CEO (International) & Joint Managing Director Non-executive directors: 1. Mr. Ajay Lal 2. Mr. Akhil Gupta 3. Ms. Chua Sock Koong 4. Mr. Craig Ehrlich 5. Lord Evan Mervyn Davies 6. Mr. Hui Weng Cheong 7. Mr. N. Kumar 8. Mr. Nikesh Arora 9. Mr. Pulak Prasad 10. Mr. Rajan Bharti Mittal 11. Mr. Rakesh Bharti Mittal 12. H.E. Dr. Salim Ahmed Salim 13. Ms. Tan Yong Choo 14. Mr. Tsun-yan Hsieh 4
MD & CEO (International) Manoj Kohli Executive Director Human Resources Krish Shankar Director Network Services Group Jagbir Singh Director Legal & Regulatory Jyoti pawar
DirectorConsumer Business#
Director B2B#
Supply Chain*
Tools of Ethics
Integrity and ethics
The partners will conduct all its dealings in a very ethical manner and with the highest business standards. All partners with a business relationship with bharti airtel shall comply with the highest level of integrity and ethical practices. The partners will provide all possible assistance to bharti airtel in order to investigate any possible instances of unethical behavior or business conduct violations by its employee. Partner will disclose forthwith any breach of their provisions that comes to their knowledge to allow for timely action in their prevention and detection. Partners will adopt appropriate processes to prevent offering any illegal gratification in the form of bribes or kickbacks either in cash or in kind in the course of all dealings with us. Any instances of such violations will be viewed in a serious manner and bharti airtel reserves the right to take all appropriate actions or remedies as may be required under the circumstances. All partners are required to confirm their compliance to ethical dealings on an annual basis by signing a certificate to this effect as per bharti airtels standard annual certificate. Any ethical or integrity issues observed or encountered while dealing with bharti airtel shall be bought to the notice of bharti airtels senior management or the Head of Internal Audit immediately.
Bharti airtel's intellectual property also resides in trade secrets or know-hows. Trade secrets are technical, commercial or other information unknown to the public, which can bring economic benefits to its owner. Documents that contain trade secrets and available to the Partner shall be safeguarded and not shared by the Partner with any third party without prior written consent of bharti airtel.
Conflict of interest
Suppliers will ensure they do not engage in any personal dealings with bharti employees, especially those that they interact with on bharti business matters.
C. Community Engagement Community concerns and needs are integrated into the program at a very early stage. The schools activities and calendar include enough opportunity for the community to understand the program and its ramications and engage with it. Several contact points are arranged for teachers and eld staff to discuss school activities and students performance with the community members. D. Measurement Tools School Improvement Program The School Improvement Program was a special initiative launched last year to address the problem of student transition and high drop-out rates. Over time it evolved into a larger and more comprehensive initiative of identifying and addressing school-related issues through detailed ground-level strategy. Various structured programs like Parent Connect, Teacher Connect, Teacher Trainings and Assessment of Learning Levels etc. supported by a focused programmatic communication plan have been implemented. A mentorship program was also launched in which 50 low performing schools were allotted mentors who also supported school staff in rolling out an improvement plan.
Program Expansion
Last year saw the expansion of the Satya Bharti School Program both at the primary level as well as at the senior secondary school level. 50 primary schools are currently being upgraded to middle elementary schools as part of the programs expansion plans in India. In Africa, lives of over 10,000 school children through the 19 schools adopted so far have been touched. The aim is to complete the rst stage of the project by March 2012. A. Primary School Program Ten Satya Bharti Primary Schools were launched in the Murshidabad district of West Bengal in February 2011 by Shri Pranab Mukherjee, the Honble Union Minister for Finance, Government of India. Of these ten schools, six are under construction and currently operate from village community centers. B. Middle School Program Bharti Foundation partnered with Google on January 31, 2011 to upgrade and support 50 of its elementary schools in Punjab, Haryana, Rajasthan and Uttar Pradesh. These schools will be called Satya Elementary Schools. C. Senior Secondary Schools Bharti Foundation partnered with the Punjab Government under the Adarsh Scheme to launch ve Government Satya Bharti Adarsh Senior Secondary Schools across three districts in Punjab.
The rst school under this initiative was inaugurated in April 2010 in Chogawan, in Amritsar, Punjab by Dr. Upinderjit Kaur, the Honble Minister for Education, Government of Punjab. D. Schools in Africa Teams in Africa have been renovating some of the existing school buildings and their infrastructure. Countries like Chad, Burkina Faso, Ghana and Tanzania have completed the initial intensive renovation and are looking after the daily management of the schools. Bharti Airtel is providing uniforms, books, stationery and text books to these children and furnishing classrooms with desks, chairs and wall charts. Various teaching and learning aids recommended by the respective Ministries of Education are also being provided. Providing broadband connectivity to give access to more educational material and supplement what the students receive under the normal government approved curriculum, is also planned.
Employee Volunteering
Employees at Bharti Airtel are also encouraged to volunteer on-site, visit the schools and interact with the children. Some of the initiatives undertaken to propel this program forward include: Mobile Mentoring Program A Mobile Mentoring Program was launched for all employees, their friends and family members. It aims to help Satya Bharti School teachers improve their English speaking skills through telephonic sessions with employees over a concerted period of time. Detailed scripts and evaluation parameters were provided to the volunteers to assess the impact of their support. Young Leaders Program 36 Young Leaders from Bharti Airtel volunteered for 15 days at the Satya Bharti Schools in Punjab. Volunteers shared their knowledge and experience, and actively participated in the schools operations. They also mentored the teachers by helping them teach English and Mathematics, focusing on academically weaker children, understanding and enhancing existing 10
processes and also creating a deeper local connect with the students parents and the community at large. Community service and support: Several initiatives in the areas of health, environment and disaster management support are also adopted by our local ofces in India to improve the living standards of their respective communities. Last year, Villupuram and Cudaloor districts in the central zone of Tamil Nadu were badly affected, having received rainfall 70% above the average level. Bharti Airtel employees together with the support of local village heads collected old and new blankets, made arrangements for food packets, torches and other basic essentials and got them distributed to 300 affected families. Helpline centers were installed with PCOs for connectivity. Similar to previous years, our circle ofces organized child safety awareness campaigns, traf c awareness campaigns, eye donation and blood donation camps regularly for the employees and general public. We harnessed our products and services for various community based activities. Some of these include a virtual blood bank; blood donation alerts through SMS; PCOs for the visually impaired and differently-abled; bus route information availability on mobile phones; the launch of a Cancer Helpline with some NGOs and the launch of an eye donation helpline in collaboration with the Ophthalmology Department of a Medical College. Farmer welfare: Bharti Airtel takes advantage of its vast presence in India to reach out to farmers. It provides them with vital information on weather, mandi prices, agronomy, horticulture, forestry, government schemes, etc. through its joint venture with IFFCO - IFFCO Kisan Sanchar Limited (IKSL) HEALTH, SAFETY AND ENVIRONMENT Bharti Airtel follows a comprehensive Health, Safety and Environment Management policy to maintain safe and incidence-free work places. Periodic trainings in rst aid, heart care (CPR), re-ghting and emergency management are provided to employees. All our facilities install re prevention and ghting equipment as per best practices and standards. Additionally all our facilities are provided with comfort cooling and ergonomically designed furniture; work stations and meeting rooms which match international standards. The ofces also include waste-water treatment and rain water harvesting. Green Initiatives: We constantly explore ways and means to reduce our carbon footprint. We have been running power saving programmers in our ofces and network operations for over six years now. These Programmers have helped conserve energy, reduce greenhouse gas emission, and reduce costs. Green Shelter for BTSs We have pioneered the Green Shelter concept for BTS. This unique shelter comes with optimal cooling, power and thermal management systems, thereby minimizing the running of backup 11
systems like diesel generator sets. The solution reduces the operational cost by as much as 40% as compared to conventional shelters and avoids contributing to global warming by minimizing greenhouse gas emissions.
Corporate Social Responsibility is embedded in, and built upon, the stated values of Bharti the institution. These values guide all our activities and each employee is encouraged to take decisions and design business-linked processes that are sensitive to communities and environment. We have an obligation to fulfill to society and the communities in which we operate, and help improve the quality of life for everyone, today and in the future. Based on the basic guidelines and direction provided in the Code of Conduct, Bharti has undertaken many community programs. Bhartis contribution to society is structured through two channels, namely, (a) Bhartis Corporate Social Responsibility Initiatives, including initiatives undertaken by way of employee mobilization as well as running environment related programs and (b) Bharti Foundation, a separate vehicle established in 2000 to lead the CSR agenda of Bharti Group of companies.
region. Word of his dedication spread within Bharti and he received tremendous response from his fellow Bartizans. Over 80 emails addressed to him were and presented to him in recognition. Bharti Airtels response to Assam, Bihar and West Bengal floods: Bharti Airtel also partnered with an NGO to provide relief to the flood victims in the flood hit areas of Assam, Bihar and West Bengal. A Material Collection Drive was undertaken across Bharti offices, for collection of material such as clothes, utensils, footwear, blankets, dry ration and monetary donations. 55 cartons of clothes and 65 kilos of ration were dispatched, in addition to monetary contributions. 2. Bharti Airtel during Mumbai Floods: Bharti Airtel employees climbed up the towers to restore the networks so that our customers could conveniently reach its employees. 3. Bharti Airtels response to Kashmir earthquake Bharti Airtels Rapid Response Team responded to the Kashmir earthquake by bringing more than 2000 food packets and water bottles to the affected area. Money, clothes, woolens and blankets were also collected from employees to distribute among earthquake victims. 4. Other initiatives of Bharti Airtel Bharti Airtel employees have undertaken varies initiatives to reach out to the local community. Some of such initiatives are listed below Airtel Ashiana for underprivileged children at the Mohali office of Airtel BIL North tied up with an NGO to distribute daily surplus food to needy children Airtel Experience Centre by Access MP for the benefit of the benefit of visually impaired people as well as people from deprived section of society Mobile Services Jammu & Kashmir donated free medicines, stationery, clothes and other utility items at the Missionaries of Charity Home for Destitute Mobile Services MP & CG supported the WalkaThon to create awareness about diabetes on World Diabetes Day, organized by the Indian medical Association Airtel Maharashtra & Goa team visited the Thalassemia Ward of Sassoon Hospital to interact with children as well as the families affected Airtel Kerala team visited an old age home and shared a day full of fun with the members of the home A tree plantation drive was carried out by Access-NCR, Access-North and Access-UP West Circles, where in free tree saplings were planted. Airtel Madhya Pradesh & Chhattisgarh planted trees on its fourth Circle Inception Day In Tamil Nadu, Airtel has adopted a corporation park in Chennai city. Mobile Services Rajasthan supported the Red Ribbon Caravan initiative of the Rajasthan State AIDS Control Society, to spread awareness about HIV/ AIDS. During the month-long campaign a caravan of five vans covered 32 districts of Rajasthan, to spread the awareness of HIV/ AIDS. Airtel Delhi organized a Blood Donation Camp in association with Indian Red Cross Society
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Alternative energy sources such as solar energy used at 1050 sites saving 6.9 mn litres of diesel and approximately 280 million.
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Energy efficiency measures such as Integrated Power Management Systems and variable speed DC generators have resulted in reduction in the rate of diesel consumption by 1.2 million liters, leading to savings of 47 million across 900 sites. Demand side management like Free Cooling Units (FCU) instead of air conditioners has been implemented across 3400+ sites, saving consumption of 4.1 million liters of diesel.
Conclusion:
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