MBA Class Of 2015 (Sec A)

Weekly Schedule for September 16, 2013 till September 22, 2013 Venue Lecture Room 1 Term One
Activity Time Hrs Group Discussion 1st Session Tea Break Group Discussion 2nd Session Lunch & Prayer Break Group Discussion 3rd Session 15:00 - 16:30 12:00 - 13:30 DA 01 DA 02 09:30 - 11:00 MM I 01 MM I 02 11:00 - 11:30 11:30 - 11:55 Monday 16-Sep-13 Tuesday 17-Sep-13

Week One
Wednesday 18-Sep-13 09:00 - 09:25 Thursday 19-Sep-13 Friday 20-Sep-13 Saturday 21-Sep-13 Sunday 22-Sep-13

13:30 - 14:30 14:30 - 14:55 ME 01 ME 02

Break Group Discussion 4th Session 17:15 - 18:45

16:30 - 16:45 16:45 - 17:10 MP 01 MP 02

Disclaimer: Class timings can be adjusted / changed as per the Lecturer's instructions as and when required.

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Karachi School For Business & Leadership

MBA Class Of 2015 (Sec A)

Weekly Schedule for September 16th till September 22nd, 2013 Term One - Week One

Monday September 16th

09:00 09:25 Group Discussion Marketing Management I Marketing Management I Dr. Jawaid Abdul Ghani
Topic :
1) Consumer Buying Behavior

09:30 11:00

Case :
1) The Black & Decker Corporation (A): Power Tools Division

Reading (s) :
1) Ch 5: Analyzing Consumer Markets 2) Ch 11: Setting Product Strategy

11:00 11:30 11:30 11:55

Tea Break Group Discussion Decision Analysis Decision Analysis Dr. Ali K. Malik
Topic :
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12:00 13:30

1) Graphical Descriptive Statistics

Reading (s):
1) Chapter 2 &3

Tuesday September 17th

09:00 09:25 Group Discussion Marketing Management I Marketing Management I Dr. Jawaid Abdul Ghani
Topic :
1) Umbrella Branding

09:30 11:00

Case :
1) Henkel Group: Umbrella Branding and Globalization Decisions

Reading :
1) Ch 10: Crafting Brand Equity

11:00 11:30 11:30 11:55

Tea Break Group Discussion Decision Analysis Decision Analysis Dr. Ali K. Malik
Topic :
1) Numerical Descriptive Statistics

12:00 13:30

Reading :
1) Chapter 4

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Wednesday September 18th

16:45 17:10 Group Discussion Management Practice Management Practice Dr. Rizwan Amin Sheikh
Topic :
1) What is Management Practice? How to Manage Yourself?

17:15 18:45

Reading :
1) HBR: Managing Oneself by Peter Drucker

Thursday September 19th

14:30 14:55 Group Discussion Managerial Economics Managerial Economics Dr. Asma Hyder
Topic :
1) Basic concepts of market forces; Supply and demand, Price ceilings, Price floors,

15:00 16:30

Case :
1) Maine Turnpike Authority (Case)

Assignment :
Assignment 1 : Submission of project topic Deadline: Sep, 19th 2013

16:30 16:45 16:45 17:10

Break Group Discussion Management Practice

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17:15 18:45

Management Practice Dr. Rizwan Amin Sheikh

Topic :
1) Business Management, Integrity, and Your Personal Life

Reading :
1) HBR: How Will You Measure Your Life by Clayton Christensen

Friday September 20th

14:30 14:55 Group Discussion Managerial Economics Managerial Economics Dr. Asma Hyder
Topic (s) :
1) Elasticities: Concepts, price, income, cross elasticites, elasticities for non linear demand functions

15:00 16:30

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