Enabling the next technology revolution, today

CONTENTS

ABOUT CLOUDFX

CONTENTS
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ABOUT CLOUDFX

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CLOUDFX SERVICE OFFERING

WHY CLOUDFX

ABOUT CLOUDFX

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INTRODUCING CLOUDFX

THE CLOUDFX OVERVIEW

THE CLOUDFX OVERVIEW

loudFX is a strategic Virtualization and Cloud solutions firm, transforming business through the promise of technology. Gaining a world-class reputation for our advisory and execution services, we transform customers by re-architecting their entire IT Infrastructure, streamlining

IT operational management process and providing advanced Cloud service management, automation and integration services.

CloudFX launched onto the Asia Pacific market in 2009 with a very clear vision: to set the global standard of excellence for delivering on the promise of technology. Since inception, we have established a world-class reputation without peer in the art of simplifying the process of technology and business transformation.

CloudFX is completely vendor neutral, and we work with customers to take the complexity out of IT delivering a customized, low-risk and cost-effective solution positioning Virtualization and Cloud technology as the central driving force of business. We believe technology transformation is a journey, and CloudFX is the gateway to its promise. Proud of our deeply experienced international team, we collaborate with customers and partners all over Asia Pacific and deliver what we say we will to transform our clients business through technology. With our regional headquarters in Singapore, CloudFX is rapidly expanding to better serve our customers and partner network, which includes all Tier One technology vendors. Founded in 2009, we have worked with and virtualized most of the leading financial and telecom companies in this region.

CloudFX is positioning our customers for global leadership by transforming their businesses, utilizing the most innovative Cloud technology solutions available

Since 2009, we have worked with hundreds of leading enterprise businesses in this region to take the complexity out of Virtualization and Cloud technology transformation. We deliver a customized, low-risk and cost-effective solution every time, and our focus is 100 percent on delivering results. Right now, enterprises around the region have identified the advantages of moving to a Cloud model, but there remain many unanswered questions around security, cost, functionality and more. The vendor message can be confusing, and the most efficient path is not apparent to many CIOs. Cloud FX is the answer to this common challenge. Technology is changing rapidly and CloudFX helps customers to make sense of and harness these changes. Enterprises require independent, objective advice, and a plan that takes them through a successful transformation to the Cloud.

CloudFX defined the technology journey your organization must make to harness the true power of Cloud technology and we align it with your goals. All of our customers start at the same point they have taken a traditional approach to IT and it has grown over time. But there has been no central strategy, as such, IT efficiencies have been impacted and much of it exists in disparate silos.

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THE CLOUDFX PROPOSITION

THE CLOUDFX PROPOSITION

THE CLOUDFX PROPOSITION

CloudFX is a strategic global technology advisory firm, executing on the future promise of Cloud computing as the core driver of business, today We have established a world class reputation for our advisory and architectural, design and execution services, transforming customers into Cloud-empowered enterprises that harness technology as the central driving force of business We collaborate with customers and partners all over the world and deliver what we say we will to metamorphose your business through technology CloudFX is positioning our customers for global leadership by transforming their businesses, utilizing the most innovative Cloud technology solutions available, and were doing it right now CloudFX is not a vendor; we are strategic global technology advisory firm, taking our customers on a journey to success in the Cloud. We do not sell any hardware or software and are completely vendor neutral Partnerships are a must in delivering the promise of Cloud, and we know it can only succeed within a world-class ecosystem of IT vendors. Our team has brought together the richest ecosystem of partners in the IT industry today with all of the Tier One technology vendors our valued partners, and we are a virtual extension of their team Our commitment to partnerships is unprecedented and we will continue to build and invest in partnerships as a driving force behind our customers success, because the only thing we champion at CloudFX is the needs of our customers

CloudFX is merging business and technology together, empowering our customers to harness the full promise of technology as the core driver of their business At CloudFX we are ahead of the game, helping customers make sense of the new technology revolution taking place, and ensuring you harness these benefits for maximum results

CloudFX defines the technology journey your organization must make to harness the true power of technology and we align it with your business goals

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OUR VALUES AND CORE DRIVERS AT CLOUDFX

OUR VALUES AND CORE DRIVERS AT CLOUDFX

OUR VALUES AND CORE DRIVERS AT CLOUDFX

Our core values drive every member of the CloudFX team every day. Our values are our DNA, they are what drive us constantly towards perfection, and our business beats to the rhythm of these values. Our People: Out people ARE our business and delivering a world-class outcome to customers happens because we have the best international talent in the world on our team. Our employees are highly valued and we are committed to ensuring they have the most rewarding and exciting career opportunities possible. Our people are trusted advisors to our customers and partners, and our business will grow by attracting the most experienced talent available. Our team are energized and articulate, with a deep understand of both business and technology, and they are driven to make a significant difference in our customers businesses. Our Partners: We are not a vendor; we are a Cloud business enabler. We do not sell any hardware or software and are completely vendor neutral. However, partnerships are fundamental to delivering the promise of Cloud, and we know the next technology revolution can only succeed within a world-class ecosystem of IT vendors. Our team has been focused on bringing together the richest ecosystem of partners in the IT industry today with all of the Tier One technology vendors our valued partners. Our commitment to partnerships is unprecedented and we will continue to build and invest in partnerships as a driving force of our business.

Our Company: We are not interested in following the pack we are only interested in leading it. We are a catalyst for change and are building a business no one has ever seen before and we are extremely motivated by what we are creating. For the first time, since technology changed all of our lives, we are merging business and technology together, empowering our customers to harness the full promise of technology as the core driver of their business. At CloudFX we are ahead of the game and the plan is to stay out front, helping out customers make sense of the new technology revolution taking place, and ensuring they harness these benefits for maximum results.

Our Customers: The only thing we champion at CloudFX is the needs of our customers. As such, we are driven to deliver 100 percent customer delight and are committed to excellence in every engagement. We will always do what we say we well, consistently going above and beyond to ensure our customers adopt the best solutions, aligned to their business goals, and we stay with them every step of the way to ensure a smooth transition to the Cloud. We are positioning our customers to embrace the future, today.

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OUR BELIEFS AND OPERATING PRINCIPLES

CLOUDFX SERVICE OFFERING

OUR BELIEFS AND OPERATING PRINCIPLES

Virtualization and Cloud are the most transformative technologies of the last 20 years and represent the only way to drive unprecedented capital and operating expense savings, whilst reducing IT complexity and promoting business agility These technologies transform your business - not only do customers save hundreds of millions of dollars in IT expense, this technology reduces carbon emissions dramatically By operating globally and executing locally, we are positioned to deliver unparalleled business value by ensuring best practices in strategy, planning, architecture, design, implementation and management Objectivity can only be achieved by operating independently, and this ensures we make recommendations that are always in our customers best interests. Our integrity and operating principles will never be compromised by selling any vendors hardware

CLOUDFX SERVICE OFFERING

Our focus on hiring the best talent that ensures our customers attain exceptional outcomes By being focused on customers over commerce and experience over expense is what sets us apart. We ensure that every project is managed by the right person with the right skills and the right experience, irrespective of the customers location

Virtualization and Cloud are the most transformative technologies of the last 20 years and represent the only way to drive unprecedented capital and operating expense savings, whilst reducing IT complexity and promoting business agility

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INTRODUCING CLOUDFXS SERVICE MANAGEMENT MODEL

INTRODUCING CLOUDFXS SERVICE MANAGEMENT MODEL

INTRODUCING CLOUDFXS SERVICE MANAGEMENT MODEL A HIGH PERFORMANCE, FLEXIBLE IT PLATFORM

The establishment of a world class Cloud orientated service delivery model enables clients to deliver IT services at high speed, at lowest possible cost, with an experience that matches customer needs and suits their budgets. In order to develop a Service delivery model, CloudFX clients pursue the following four sequential (but probably overlapping) steps to achieve this end goal:
INNOVATION

TRANSFORMATION

TRANSITION BUSINESS AGILITY

Resources now focused on value creation versus managing complexity

EXTEND

1_ Consolidate the different layers of the infrastructure (network, hardware and software) by standardizing on a single networking technology, a common set of processing platforms and common set of utility software and management tools. 2_ Virtualize the infrastructure by bringing in Virtualization technologies at each of the component layers of infrastructure: network, processing platforms and software. This creates three pools of virtualized resources that can be turned up and down on demand. Virtualization enables IT to deliver services on demand as a software configuration rather than needing physically to install infrastructure and equipment, which can take weeks or months to provision. Processing platforms can similarly be virtualized using hypervisor technology, allowing a rack of physical servers to be sliced into a much larger number of virtual servers supporting many more applications.

Platform for true business agility

CONVERGE

Competitive differentiation Improved customer experience

3_Converge the infrastructure, converging and layering all the components in the advanced service delivery infrastructure so that they can be managed seamlessly together as one virtual pool of resources. Since the different layers know about each other, when a virtual instance of an application, and/or virtual server needs to be turned up, spun up or moved to a less busy physical processing platform to handle a spike in user demand, the network can automatically provide the appropriate level of connectivity. 4_ Scale the infrastructure so that it can support the volume and range of services each customer needs; for example, to support private virtual copies of the same services for millions of single users and groups belonging to different organizations, distributed across tens of thousands of virtual servers in multiple different geographies.

CONSOLIDATE
Greater control

Multiple SLAs & Vendors

Fragmented High cost Complexity Sub optimal

DISPARATE

Lowering client complexity Reduce client risk and costs

Improve productivity Further reduce costs Speed to market Improved flexibility React to change

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Enterprises can measure their progress in becoming next-generation IT functions on four basic metrics: how long it takes to acquire and deploy new third party services or to enhance existing services with third party assets; the cost of delivering, supporting and managing each service; the relative complexity of services; and the revenue uplift that can be gained from adding new capabilities and serving new markets. Once these capabilities are established, organizations will realize a truly transformational impact on the way IT interacts with the business and how business growth can be truly enabled by an agile, efficient, IT infrastructure platform. At CloudFX, we offer a specialized range of services to help transform your business and enable your journey to the Cloud.

The establishment of a world-class Cloud orientated service delivery model enables clients to deliver IT services at high speed, at lowest possible cost, with an experience that matches customer needs and suits their budgets

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STRATEGIC ADVISORY & CONSULTING

STRATEGIC ADVISORY & CONSULTING

STRATEGIC ADVISORY & CONSULTING OVERVIEW

The IT world is changing. From new products, an increasing reliance on mobile devices, big data and perhaps most significantly Cloud computing, CIOs are finding that many things in the office are not the way they used to be. Some CIOs are fine with that and believe that change is a good thing, while others think that change is at the center of many of the productivity and security issues companies are facing. Unfortunately, the business world no longer allows IT decision-makers to dictate the future and so technology leaders are being forced to adapt to the changing times and shift from being a reactive, order-taking culture to driving business growth and organizational improvement. This multi-layered transformation poses one over-riding question: what is the role of IT in the new world that is emerging and what is its path to success? We believe that to succeed in the market today requires an innovative IT strategy and that those strategies reflect a rethinking of market fundamentals and truly envision new models to better serve customers. Today, no one knows for certain what will be the winning model but we do know how various models are taking share and we have a proven track record in supporting our clients objectives as they positively navigate this transformational period in IT.

WHAT WE DO
CloudFX lead a strategic planning effort which encompasses a multi-step process including vision, mission, objectives, values, strategies, goals and programs to support the attainment of your financial goals and objectives of your business. This is complemented by the development of a financial plan with supporting business case that quantifies the investment and financial return measured by ROIC (return on invested capital) to evaluate the feasibility and phases of investment necessary to transform your IT environment leveraging Virtualization and Cloud solutions. Our collective work effort and deliverables will then serve as a framework for decisions or for securing support/approval inside of your business. This provides a foundation for more detailed planning to ensure that all corporate functions are harmonized and being orchestrated around common goals and objectives. Our Advisory services will enable you to explain your IT strategy to others (Partners, Employees, Customers and Analysts) in order to inform, motivate and involve them throughout the development and transition to an IT led Cloud computing enabled business. We take an analytically driven approach to understanding which Service products, Customers (internal/external), Billing, Metering and Consumption models and Operational strategies are required to implement a world-class IT service management and delivery strategy. In parallel, we will review and provide recommendations on the operational management and support frameworks you require to align product, people, process, planning and operational protocols with back office support functions (service creation, service management, service delivery, service reporting, service administration, service architecture, service support), so that you are able to follow consistent process blue prints in order to streamline operations and build a world-class brand for customer experience and service delivery. CloudFX Strategic Advisory assists with Business strategy with the following services:

The Strategic Business Advisory & Financial Planning Services The Business Model & Operating Model Deployment Services Cloud Product Portfolio Analysis | Creation | Definition Services Customer Analytics & Strategy Services Cloud Market & Competitive Analytics Services

WHY IT IS IMPORTANT
As the promise of Virtualization and Cloud computing solutions sharpen in focus, expectation and realization, now, more than ever, our clients are expressing the need for world-class, impartial subject matter expertise to help rationalize the impact which these transformational technologies can have on their businesses. This will spur innovation and enable competitive differentiation as businesses of all types become increasingly reliant on technology to drive financial growth, streamline operations, gain market reach and deliver improved customer intimacy. Cloud computing, with Virtualization as the fundamental technology that enables it, is a tightly integrated computing framework that simplifies and transforms IT. Cloud computing enables businesses to eliminate costly and inefficient silos of IT infrastructure and architect a new IT environment that can intelligently and dynamically respond to business needs. Cloud delivers a scalable, secure and manageable infrastructure, which means our clients can reduce complexity and costs, positioning their company to be more agile, flexible and reach to act instantly on business opportunities.

CloudFX lead a strategic planning effort which encompasses a multi-step process including vision, mission, objectives, values, strategies, goals and programs to support the attainment of your financial goals and objectives of your business

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DESIGN & INTEGRATION SERVICES

DESIGN & INTEGRATION SERVICES OVERVIEW

80% of Virtualization and Cloud projects fail or do not deliver on their technology, operations and business promise because of poor quality strategy and design. Traditional IT organizations lack structure, vision, roles and many IT departments lack enterprise governance policies.

WHY IT IS IMPORTANT
Cloud computing enables rapid delivery of IT services, which increases business efficiency. Ordering processes, which could have previously taken multiple weeks and involved multiple departments, are now reduced to a few mouse clicks. This increased IT efficiency translates to overall business efficiency and has the potential to unleash new innovations and opportunities.

WHAT WE DO
CloudFX Cloud Design & Integration Services begin with strategy, lead with design and succeed through execution. Proven design principals and migration strategies will ensure your project outcome is aligned with your business and IT strategy, and is designed for your unique environment and delivered to an agreed specification. CloudFX understands that success is achieved by defining a solid strategy and design foundation. With so many specialized components, concepts and technologies to be considered, it is crucial the design team is experienced and equipped to make the right design decisions to ensure maximum value realization and zero risk during project implementation and future BAU operations. CloudFX provide an end-to-end design service, from client facing web portals application, front and backend financial systems, all the way through to backend infrastructure design and configuration. The journey can be defined in three phases; i) Virtualize, ii) Operationalize and iii) IT-as-a-Service. CloudFX provide extensive experience in delivering custom solutions with the following services:

Software & Hardware Cloud Adoption and Vendor Planning Virtual and Cloud Architecture Virtual and Cloud Design Virtualization and Hardware Build E2E Integration Services Security & Compliance Data Centre efficiency analysis Management Optimization Migration Services

CloudFX Cloud Design & Integration Services begin with strategy, lead with design and succeed through execution

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CLOUD SERVICE AUTOMATION & MANAGEMENT

BUSINESS SERVICE MANAGEMENT

CLOUD SERVICE AUTOMATION & MANAGEMENT OVERVIEW

Cloud is all about a Measured Service that is consumed On-Demand and through a Self-Service mechanism. The success of the Cloud Service depends heavily on how well these mechanisms which drives the automation of the Cloud service to the users are implemented. There are 3 major layers to any successful Cloud Implementation/Deployment, regardless of whether it is for a Service Provider with thousands of racks of servers, or to a young enterprise with just 5 racks for their own Private Cloud. The premise is the same; just the scale of complexity is different. The 3 important layers are: 1. Cloud Service Orchestration / 2. Cloud Service Management / 3. Cloud Service Automation

BUSINESS SERVICE MANAGEMENT OVERVIEW

Virtualization and Cloud adoption are widely accepted as the biggest opportunities for corporations today. There is a need for organizations to transition their corporate datacenters to a virtualized infrastructure and reduce IT management. The substantial cost savings, accelerated ROI, greater resilience and flexibility offered by Virtualization make this transition a highly attractive proposition for any corporation, however, the typical challenges with business transformation remain.

WHY IT IS IMPORTANT
CloudFX believes CIOs are currently, and will continue to be faced with the following 3 challenges: 1. Reducing Cost of Operations / 2. Driving Operational Efficiencies / 3. Delivering consistent and stable IT performance to the business Overcoming these challenges, along with creating a Cloud aligned IT infrastructure will allow organizations to create a competitive edge for themselves in the market. Investment in delivering IT as a performance driven service aligned with business objectives is still low, as most IT departments still spend roughly 85% of their budget on keen the function running. Organizations that will survive and thrive are planning for the long-term Cloud landscape and aligning their IT processes with their business objectives. The need for improved governance with respect to people, process & technology has become even more critical as with most large scale change opportunities, the success of the business transition will largely be determined by the success of the delivery methodology or approach being used to bring about the change.

WHY IT IS IMPORTANT
Cloud Service Automation & Management are key pillars to a successful Cloud Service, so you need to get this right the first time. If anyone tells you that a success Cloud Service is about the hardware infrastructure beneath, you are going in the wrong direction. Whilst technology is an important factor in the process, People and Processes are vital to the 3 layers of Cloud Implementation/Deployment. Service Providers and organizations find this difficult to understand, specifically as there are no standard templates and every installation is completely customized. The tools need to be molded according to the business operations, processes and date-flows.

WHAT WE DO
CloudFX has been helping MNCs, Banks and Service Providers in their endeavor to bring both Virtualization and Cloud technologies into their organizations, either for internal datacenter consolidation, or as a Private Cloud or even a client-facing Public Cloud service. Being vendor and technology neutral has allowed CloudFX to provide world-class advisory and execution services, and not be constrained by any product limitations.

Services that CloudFX can assist in Cloud Implementation & Deployment include: IT Transformation Advisory for Cloud Cloud Go-To-Market Advisory Cloud Automation Advisory & Design Services Cloud Orchestration Advisory & Design Services Cloud Management Advisory & Design Services

WHAT WE DO
The CloudFX ITSM Practice and Business Transformation teams have been involved in many large and sophisticated ITSM and Business Transformation projects around the globe. We have extensive eTOM, ITIL, ITSM and BSM industry experience. CloudFXs Business Service Management (BSM) and IT Service Management (ITSM) consulting services provide the knowledge, tools and services that organizations need to improve its performance, optimize processes results and lower overall risk. From strategy to implementations & integration services to business process improvement and system optimization, CloudFX consultants offer a full spectrum of ITSM consulting services to help you achieve your objectives quickly and cost-effectively.

Business Transformation Design & Delivery Cloud aligned ITSM Cloud/IT Governance, Risk Management & Compliance IT Project & Programme Management Business Continuity & Business Service Impact Management

Whilst technology is an important factor in the process, People and Processes are vital to the 3 layers of Cloud Implementation/Deployment
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Multi-Supplies Integrations / Managed Service Provider Data Transaction Service

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WHY CLOUDFX

Virtualization and Cloud adoption are widely accepted as the biggest opportunities for corporations today

WHY CLOUDFX

WHY CLOUDFX

We will transform your business into a high performance, industry-leading organization, with technology as the core driver of your business

We will transform your business into a high performance, industry-leading organization, with technology as the core driver of your business. The CloudFX team is hands-on and will guide you every step of the way, from our initial meeting to project completion and beyond. We have been operating since 2009 and have 800 projects of IP captured, stored, analyzed, refined and build into every CloudFX project scope to guarantee our customers achieve their goals. The team you work with are the best international technology and business executives in the region, and they have one primary goal to ensure you achieve exceptional outcome. Our team comprises some of the most experienced Virtualization, Cloud, management, operations and security architects available in business today. Our customer engagements are managed using cutting edge SaaS applications, and that means you have access to real-time status of project tasks 24x7, 365 days of the year. Cloud collaboration sites and document management workflows ensure quality control through extensive peer-review and project governance processes. The methodology has been tested and proven time and again across a wide-range of industry segments and customers of all sizes. We have the ability to adapt and course correct quickly, and our highly agile team are quick to respond to your needs. Upon completion of a project, we actively seek customer comments via our surveys. This feedback is collected, reviewed and utilized to maintain our Continued Improvement Program. Projects are highly collaborated exercise and our customer interaction is designed with each unique engagement in mind. This ensures a highly creative, dynamic environment OR a process driven, steadfast environment, OR a balance between the two. Each model has pre-determined success criteria gates to ensure projects remain on track. Crucially, each member of the delivery team, including the project manager, has key performance indicators associated with translating a customer to a success story at project close in order to promote careful handling through the course of the engagement. Quite simply put, our methodology has been created to make sure we exceed your expectations, every time.

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CloudFX Pte Ltd Regional Headquarters, 4th Floor, Seng Kee Building 20 Martin Road Singapore 239070 +65 6733 9886 sales@CloudFX.com www.CloudFX.com