Effects of the Social Media to the Adamsonian Students

A Research Paper Presented to the Department of English and Foreign Languages In partial fulfilments of the requirements In English Communication 2

Submitted By Jesi V. Delos Santos Maria Romanne P. Montalban John Tobi M. Reyes Victoria Magdalene A. Buenafe Shellah Maye M. Galicia

Submitted to Prof. Danilo E. Escandor March 2012

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Acknowledgement

This research would not have been possible without the guidance and the help of several individuals contributed with their valuable assistance in the preparation and completion of this study. We wish to express our sincere gratitude to Prof. Danilo E. Escandor, our Professor in English Communication 2 (ENG121 B) Prof. Escandor inspires us with his words even though he doesnt know that our hearts was really strucked by his words. We wanted to thank our families for supporting us on this research that makes us more fired up on every task we had to do including this research. And to God, His presence that gives us strength and

answering our prayers even though sometimes we wanted to give up. Thank you so much Lord.

JVDS MRPM VMAB JTMR SMMG

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Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein2010) define social media as a group of

Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the

creation and exchange of user-generated content. Social media is media for social interaction as a super-set beyond social

communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate. Social Media become a diverse tool and can be accessed by

anyone. One person can post or share information and share it with hundreds, even thousands, of people across the world in a matter of seconds. This new phenomenon has changed the way that people share

information. In the past, when someone wanted to share something with a large audience, a person had to enlist a newspaper,

television or radio station, or access an email list server in order to reach those people. Now, with the emergence of social media, the same information can be shared in a matter of

seconds.

Web 2.0--Our time our Social Media.

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The year 2005 to present can be defined as the period of user adaptation and the remarkable change in how users connect, converse, and build relationships. After Facebook and other

websites, another innovation that contributes major advances in social media tools and technologies that spurred adoption. It is occurred in May 2005 with the launch of YouTube, the videosharing Web site. It also encountered so many issues regarding handling the website while running it in Beta. However most of its issues were solved and it was lunch to public.

The

next

major

platform

came

in

2006

when

Twitter

was

hatched (in the sense that their logo is a blue bird). Twitter is positioned as microblogging method to publish content. With a 140 characters, tweeting became an easy form of content

publishing that allowed individuals to follow other people and provide status updates and information in short time.

Next is Facebook. It was the answer for many MySpacers who were frustrated with confusing, ad-laden page layouts. Beyond the design elements offered, what has made Facebook addictive is a combination of instant status updates, chatting and thirdparty social games and applications. The next advancement came more as a technology innovation than a particular platform. In 2008, shortly after the release of the

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Iphone

3G,

Web

2.0

was

made

available They

to

Mobile made

devices

specially

Smart

Phones

nowadays.

also

third-party

developers to create new applications that came in many forms, from games It to productivity internet enhancements to mobile to social networking new

tools.

brings

device,

creating

interesting ways to connect, converse, and build relationships.

Because

of

all

this

advances,

web

1.0

known

as

the

blogosphere fades and welcomes the web 2.0 as statusphere. While there are still interest in blogs, the sharing of opinions, and the desire is to participate away in from online What conversations, I think to context is

creation

moving

what

happening right now. Mike Volpe, VP Marketing, Hubspot(2010), said that Social media is like water, units own, water dies some cool things, but when combined with other compounds, it enabled the evaluation of all forms of with from life. other Social tools, media it to unit it=s own is nice but when to to

combined evolve,

enabling to

everything politics

communications

business

marketing.

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Kinds of Users of Social Media

Creators. People who publish blogs, develop images, create video content, host podcasts, and so on. They are also called as

Publishers and commonly known as online writers

Conversationalists. People who provide status updates in sites like Twitter.

Critics. People who provide reviews and comments on blogs and forums.

Collectors.

People

who

vote

on

and

tag

articles

and

other

content on sites.

Joiners. People who are join larger social networking sites such as Facebook, YouTube, and Twitter and create profiles.

Spectators.

People

who

are

more

passive,

but

enjoy

reading,

watching, and listening to social media that has been developed by Creators, Conversationalists, and Critics.

Inactives. People who do not participate in any form of social media.

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Social practices

media that and

describes use

the to

online share each

technologies

and

people

opinions, other.

insights, Bowen

experiences,

perspectives

with

David

(2010), States that Social media are all about to shift from vertical to horizontal communications on the WEB. Several

categories if social media exist. Blogs are now a mainstream application, and social networks such as MySpace, Facebook, and YouTube have become a major presence in todays world as more social network sites are created almost daily. The rise of Twitter, podcasts, and wikis has facilitated conversation among people around the world. This social media conversation is not organized, not controlled, and not on

message. Instead, the conversation has the characteristics of being vibrant, emergent, fan, compelling, and full of chance insights. Some experts gave called social networks the worlds largest focus group. Collectively, the social media including blogs, social networks, RSS feeds, podcasts, wikis, reviews,

bulletin boards, and newsgroups have the power to support or destroy a brand or reputation. They say a key to a more better and sufficient social media is transparency, but it is all

risky.

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Common Kinds of Social Media

Blogging Blogs, which first came on the scene 1998, have now become mainstream media in terms of both their numbers and scope of their influence. In the beginning, they were called weblogs, reflecting their roots as websites maintained by individuals who wanted to post their commentary and opinions on various topics. Today, the abbreviated term blog is commonly used to identify these free-form sites. Although the vast majority of blogs are stull primarily the province of individuals who post their

personal opinions, blogging is now widely recognized by public relations personnel as an extremely cost-effective way to reach large numbers of people.

Podcasting One of the first broadcasting in internet is Podcasting. It was like a in newspaper 2004. The online. term It was called is a the Guardian of

newspaper

Podcasting

combination

Personal on Demand (PoD) and the word broadcasting. It is a digital recording of a radio or TV program that is made

available to internet and to be free to download and listen or watch to the downloaders personal computer.

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Chatting Chatting refers to any kind of communication over

the Internet, that offers an instantaneous transmission of textbased messages from sender to receiver, hence the delay for

visual access to the sent message shall not hamper the flow of communications in any of the directions. Online chat may address as well point-to-point communications as well as multicast

communications from one sender to many receivers. Although there has been much criticism about what online chatting has done in todays society. Many people are accusing it of replacing proper English with short hand with an almost completely new hybrid language.

Social Networking Sites Millions of nline users are drawn to Social Networking

Sites as a means of keeping in touch with existing friends and family and building a network of new friends based on shared interests and other commonalities such as politics, religion, hobbies, and activities. Although social networking sites hit their stride in the late-2000. They have been in existence since the late 90s.

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Wikis Ward Cunningham (2004), the man behind the very first wiki, described it as "the simplest online database that could

possibly work." But, while this sounds good rolling off the tongue, it is not very descriptive, and to be honest, not

entirely accurate. This only provides information to a certain topic with a certain wiki. For example, you are addicted to a game and you want to know more information about it so you search the Google for a wiki of the game you want. On the wiki they provide the users to have the information they need and the power to publish, edit, and comment specific information.

The Effects of the Social Media

Social media affects the lifestyle of people. It changes the way we communicate, the way we share memories with each other. Social media gives us the advantage to be keep in touch or to be gone in many places of the world without living your common place. We could now relate to different people with

different cultures, see photos, stories, and be amaze to see what it was like to the other side of the world.

These are positive influences linked to social networking

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Young adults who spend more time on Facebook are better at showing virtual empathy to their online friends.

Online social networking can help introverted adolescents learn how to socialize behind the safety of various screens, ranging from a two-inch smartphone to a 17-inch laptop.

Social networking can provide tools for teaching in compelling ways that engage young students. Social networking sites and the applications which link the two together can also enhance freedom and mobility. They offer the ability to access information and communicate with others at any time and of in other any place and regardless can of the a physical constant

location

people.

People

maintain

connection with existing friends and family who might live in different countries, or they can form new relationships with other nationalities, Social regardless of real also time or separate chance of

locations.

networking

sites

offer

the

communication in cases where mobility is often a hindrance to social interaction. Elderly people and those with physical

disabilities who have an inability to leave their house are able to stay in touch with existing relations and friends,

By

forming if

groups the

of

people or

with is

similar not of

interests

(particularly social

interest can

hobby a

mainstream), unity and

networking

sites

create

sense

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belonging in people who might have previously felt alienated in society because of an inability to relate to local people.

Particularly in areas with smaller populations, the chance of discovering others with similar interests is infrequent but by removing these location barriers through online communication, the chance of meeting people with the same interests is greatly increased. Social networking sites give the impression that it is a much smaller world.

The social media the Internet increase an overall awareness of the masses. They enhance the general knowledge by providing us with information from all over the world. News broadcast through events different in the media world. helps News, us know about and the day-to-day

tele-films

documentaries

revolving around social issues increase a social awareness in children and develop their concern towards society. Media serve as the best means for a speedy spread of news about important incidents or events taking place. What has happened in the

remotest corner of the world can reach us within minutes, thanks to media. The speed that technology has achieved is helpful in times of crisis when media is to be used for reporting news needing immediate attention. Research has revealed that media is responsible for influencing a major part of our daily life. Media contribute to a transformation in the cultural and social

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values of the masses. Media can bring about a change in the attitudes and beliefs of the common man. The persuasive nature of the content presented over media influences the thoughts and behavior of the general public. Media has a direct impact over the lifestyle of society.

The

recent

advent

of

blogging

in

the

media

world

and

practices like public polls and citizen journalism, have led to the achievement of a social control. These concepts have

strengthened the relationship between the media and the common man. They have brought the general masses closer to their

society. Media has brought about a major transformation in the way people think. Media has given them an excellent platform to present themselves before the world and contribute in their own way to the changing world scenario. Media has been responsible for making the world a smaller place to live.

McGilvray (2009), states that Especially the days that you feel down in real social situations like school and things like that. You go home and you go into Livewire and theres people to talk to and it makes your day that much better With online social networking reducing difficulties with limited mobility, time and distance barriers and unacceptance due to stereotyping.

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Another benefit to communicating through social networking sites is the promotion of education and news. People can share information via links, reviews and applications. They may source this information from other places and share them with others or provide their own information for education, updates of news or support. Many educational institutions encourage learning via the Internet and social networking sites because it allows an easy communication channel for students to learn and share

skills.

Summary For all the benefits of social networking sites in todays society, it is evident that any impact they have is due to not merely embedded the sites themselves (Young, but 2006). the communications layer It has been said that

within

them

social networking would be both the downfall of mankind, and the thing that would bring the planet together but the truth is that social networking, while great in many respects, does not fulfil a fundamental human desire: To be in the actual presence of other people. However, as an extension of offline communication, the use of social networking sites is incredibly advantageous to society. It simply must be remembered that without the basic existence of and need for interpersonal relationships and

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communicating with other people, social networking sites would be extraneous and insignificant. Kelly Feller (2009), Discipline and progress are critical to the success if any social media

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1. How often do you read Bulletin board?

Daily Weekly Monthly Never

2. How often do you check your facebook account?

Daily Weekly Monthly Never

3. Have you ever used an Internet Forum?

Yes No

4. Do you think that having an Official Internet Forum For our University will Greatly Improve the Modernization of Our School?
Strongly Agree Agree Uncertain Disagree Strongly Disagree

5. Do you think that we can use the Internet Forum to announce News and Events?
Agree Uncertain Disagree Strongly Disagree

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6. Do you think that Bulletin Board (white or cork board) for posting hardcopies is an obsolete medium for information broadcasting?
Strongly agree Agree Uncertain Disagree Strongly Disagree

7. Do you think that an Internet Forum can eliminate the use of bulletin board?
Strongly agree Agree Uncertain Disagree Strongly Disagree

8. Do you think an Internet Forum can make broadcasting of information faster?

Strongly agree Agree Uncertain Disagree Strongly Disagree

9. Do you think that an Internet Forum can provide an easy and secure access to messages and community posting?
Strongly agree Agree Uncertain Disagree Strongly Disagree

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10. Do you think that an Internet Forum can reduce the incidental cost in printing of Hardcopies and maintenance of bulletin board?
Strongly agree Agree Uncertain Disagree Strongly Disagree