Вы находитесь на странице: 1из 38

The Three Pillars of Making Money Online

© 2009 Paul Piotrowski. All Rights Reserved.

You are authorized and encouraged to share this eBook in printed or


electronic form with anyone you wish, as long as no changes have been
made to any part of this book, no fee is charged, all links and credits
remain unchanged, and you include ALL the pages.

LIMITS OF LIABILITY / DISCLAIMER OF WARRANTY:

I have used my best efforts in preparing this material. I make no representation or


warranties with respect to the accuracy, applicability, fitness, or completeness of the
contents of this eBook. I disclaim any warranties (expressed or implied), merchantability,
or fitness for any particular purpose. I shall in no event be held liable for any loss or
damages, including but not limited to special, incidental, consequential, or other
damages. As always, the advice of a competent legal, tax, accounting or other
professional should be sought. This manual contains material protected under
International and Federal Copyright laws and Treaties. Any unauthorized reprint or use of
this material is prohibited.

(Special thanks go out to Ebele for taking the time to proofread and fix the typos
in the first version of this eBook. Much appreciated!)

(Revision 1.01)
Table of Contents

Chapter 1 - So You Want to Make Money Online ......................................................4


Chapter 2 – Mindset. Strategy. Execution. The Three Pillars of Online Success ....5

Chapter 3 – My Story.....................................................................................................6
Relentless Pursuit of Self Improvement.....................................................................6
Where the Three Pillars of Online Success Brought Me So Far ...............................6
Learning the Strategies of Making Money Online ..................................................7
Finding Mentors .........................................................................................................7
Chapter 4 – Developing the Mindset of Making Money Online..............................10
First, You Must Have a Purpose...............................................................................10
Develop a Positive Attitude ....................................................................................11
Embrace Visualization.............................................................................................12
Use Affirmations .......................................................................................................13
Engage Your Emotional Side ..................................................................................14
Express Gratitude.....................................................................................................15
Chapter 5 – The Importance of Proper Execution ....................................................16

Chapter 6 – Following a Proven Strategy ..................................................................20


Chapter 7 – Best Online Courses for Teaching Strategy of Making Money Online22
Blog Mastermind by Yaro Starak ............................................................................22
The Nitro Blueprint System by Nitro Marketing.......................................................23
PPC Classroom 2.0...................................................................................................24
Chapter 8 – The Typical Phases of Making Money Online ......................................27
Phase I – The Starting Phase ...................................................................................27
Phase II – The Massive Action Phase......................................................................29
Phase III – The Strategy Seeking Phase ..................................................................31
Phase IV – Implementing the Mindset of Making Money Online Phase ............34
Chapter 9 – Final Words..............................................................................................36
Additional Resources ..............................................................................................36

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


3
Chapter 1

So You Want to Make Money Online

Chances are this isn’t the first eBook you’ve


read on making money online.

Also, if you’re reading this eBook, chances


are you haven’t experienced all the online
success you’ve been dreaming of yet.

There is no shortage of information on the


Internet teaching the latest and greatest
strategies for making money online. In fact
there is so much information out there it’s
enough to make your head swell. The problem is that information on strategy
alone is not enough. If it was, there would be a lot more people making money
online.

The truth is that lack of information on online money making strategies is not the
main reason most people fail to make money online. The reason is because
most people don’t realize that having the right Internet strategy is just one of the
three pillars to online success.

Besides having the right strategy for making money online, there are two other
pillars that are just as important to online success, yet they are generally not
taught in most “make money online” systems and courses. The other two pillars
that you must master are the right mindset to make money online and the ability
to get yourself to execute on the strategies you’ve been taught.

Together, these three pillars of utilizing (1) The Right Internet Money Making
Strategy, along with (2) The Right Online Money Making Mindset, and (3) The
Getting Yourself to Execute on The Strategies You’ve Been Taught form the
foundation for all success online.

This eBook is going to focus primarily on The Right Online Money Making Mindset,
but will also cover some of the exact strategies I have personally used to make
money online myself. It will also explain how having the right mindset for making
money online enables you to execute on the strategies you are being taught
regardless of which system of making money online you end up following.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


4
Chapter 2

Mindset. Strategy. Execution. The Three Pillars of Online


Success

When the three pillars of online success are fully aligned, you can’t help but to
make money online.

If you have the right strategy for making money online, and you couple that with
the right mindset and execution, you’re on the fast track to becoming the next
Internet Money Making Superstar.

Of course very few people have the right mindset for making money online. In
fact, most people have been conditioned with an employee mindset that works
well in the corporate world, but does very little to help them make money online
as Internet Entrepreneurs. Couple that with poor execution skills and you’ve got
yourself a recipe for frustration, not success.

This is why so many successful online money makers out there have zero
reservations about teaching all of their strategies for making money online. They
know very well that you need to couple their strategies with the right mindset
and the right execution skills to be successful. Since most people are not willing
to do that, they know that the market is never going to be saturated even if they
give away all of their secrets.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


5
Chapter 3

My Story
Before I dive into writing about the mindset of
making money online, I’d like to first share a little bit
about where I learned this mindset from.

After all, I just said that most “make money online”


systems and courses out there don’t teach this. So
if I didn’t learn it from them, where did I learn it?

Prior to becoming a solo Internet Marketer /


Entrepreneur, I owned and managed several
corporate businesses in the technology sector and
was the CTO of a publicly traded company.

In the 15 years that I worked in the corporate world


I learned a lot about what it takes to run a
profitable and successful business. The corporate world can be a ruthless
teacher, but if you can survive in it for long enough you learn what it takes to be
successful.

Relentless Pursuit of Self Improvement


During my time in the corporate world, I also became a tenacious student of
personal development and self improvement courses, books and seminars. I’ve
read over 1,000 books on success, business, wealth, marketing, leadership,
nutrition, and many other topics related to mastering life.

It was in these books, courses and seminars that I began to really unravel the
three pillars of success which I found present in the lives of all the successful
people I’ve studied. The three pillars of success are not some kind of secret
that’s been buried for thousands of years and just recently found. They are
simple, fundamental truths of what it takes to be successful in any area of life,
and all I’ve done is I’ve learned how to apply them to make money online as
Internet Marketer / Entrepreneur.

Where the Three Pillars of Success Brought Me So Far


As I began to unravel the three pillars of success, I began to apply them in the
corporate world for the companies I was running and working for. This allowed

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


6
me to move up the corporate ladder very quickly and to make an income in the
six-figure range. At first I thought I finally made it, having reached my dream of
having the kind of income that could afford me a very comfortable lifestyle, but I
soon discovered that there was still something missing – time freedom.

In the early Spring of 2005 I began hearing about Internet Bloggers who were
making money online by Blogging from home. The idea of being able to stay at
home and to make money with a Blog instead of having to fight traffic to get
into the office every morning was very appealing to me.

That was when I began my journey towards learning how to make money online
by Blogging, which later led to learning how to make money with affiliate
marketing and by producing my own products.

Learning the Strategies of Making Money Online


The advantage I had when I started in 2005, was that I already had the
entrepreneurial mindset and the mindset of making a six-figure income. I also
already knew how to be able to motivate myself to take action and to execute
on the action steps necessary to achieve something. The only thing I was missing
was a proper strategy of making money online.

At first my progress was very slow, as I tried to do everything myself utilizing all the
“free” resources out there. In fact when I first started Blogging, I wrote my own
Blogging platform. For the first few months of running my first Blog, I was using my
own software I wrote to do my Blogging. I had no idea that there was a software
called Wordpress out there that provided everything I needed free of charge.

Pretty soon though I found myself spending more time adding features and fixing
bugs in my own software than actually writing content for my Blog, so I started to
look around to see what other people were doing. That’s when I learned about
Wordpress and began using it for all of my projects.

Finding Mentors
As I began getting into the Blogging scene I started to realize just how much
information there was for me to learn. There were plenty of free sources of
information on how to make money from Blogging and how to make money
online, but I found myself getting into a state of information overload with too
many different pieces from too many different strategies to try to implement. I
decided to go looking for a more complete “system” or “mentoring course”.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


7
Luckily for me, a brilliant young entrepreneur by the name of Yaro Starak had just
come out with a mentoring program that taught people how to make a full time
income from Blogging part time.

I jumped on the opportunity and became a


student of Yaro’s and over the next six months I
learned all about making money from Blogging.
I also had the privilege of meeting Yaro in person
when he visited Vancouver, BC in 2008.

Yaro’s blogging course was where I learned most


of the blogging strategies I still use to this day to
make money from my Blog, and I still highly
recommend it to anyone looking to make
money from Blogging.

Besides making money from blogging I also


wanted to learn the strategies of some of the
most successful Internet Marketers on the planet
who are making seven figure incomes online. At
the end of 2007 I signed up for a personalized coaching / mentoring program
put together by two Internet Marketing geniuses – Kevin Wilke and Matt Gill – of
Nitro Marketing who put the course together with one of my favorite personal
development authors, Dr. Joe Vitale from the movie “The Secret”.

All three of them have made millions of dollars online and put together a step-
by-step system for making money online that they call The Nitro Blueprint System.
Utilizing the strategies taught in the Nitro Blueprint System, along with the
strategies I learned from Yaro’s Blog Mastermind program I launched my Blog –
InspiredMoneyMaker.com.

Armed with the strategies I learned from these systems, as well as the right
mindset for making money online I began to execute and take action on what I
was taught by my mentors.

I used 2008 as my transition year to ramp up my Blog and Affiliate Marketing


income to the point where I would be able to leave the stresses of the corporate
world forever, as well as to train the replacement for my position at my corporate
job. On Dec 31st, 2008 I left the corporate world of being an employee forever.

As of January 2009 I have been making money online full time from a variety of
sources including Blogging and Affiliate Marketing. I have no set schedule of
when or where I work. I have no boss, and I have the time freedom that I never
had in the corporate world.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


8
What’s more is that in less than a year of focused effort I have been able to
replace the income that took me 15 years to build in the corporate world, and I
truly feel that I’m just getting started in this game. After all, as of the writing of this
book I have only had 6 months of full time effort to devote to my online money
making ventures.

I wanted to share my story with you to inspire you to realize that it is possible to
live a lifestyle where you have both money freedom, location freedom and time
freedom, but to also wake you up to the fact that it’s not going to happen if you
don’t take this seriously and apply the three pillars of success in your online
business.

I’ll end this chapter and my story with a picture of my new puppy Zoe. While the
world out there wakes up every morning and battles traffic to get to their office
cubicles like I did for 15 years, I get to stay home and spend time with my wife,
Zoe and my other dog Kobe instead.

Isn’t it worth the effort to be able to have that kind of freedom?

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


9
Chapter 4

Developing the Mindset of Making Money Online

Alright, so let’s dive into the nitty-gritty of what I mean by having the right
mindset to make money online.

First, You Must Have a Purpose


The first thing that I want to cover is purpose. You must have a purpose. Think of
purpose as the source of fuel for your fire. Without a source of fuel, your fire will
burn for a short period of time and then burn out.

Most people that try to make money online have a very small, ambiguous and
undefined purpose, usually revolving around nothing more than making enough
money to pay their bills. That kind of purpose is like a tiny flame on a candle. It
generates a little bit of light, and a little bit of heat, but how easy is it for a gust of
wind or another person to come by and put out your candle? Pretty easy right?
Even if they don’t, your candle will eventually burn out by itself.

What you need is a purpose that is much larger than the tiny flame of a candle.
It has to be clear, it has to be defined, and it has to be memorized.

(1) Your Purpose Must be Bigger Than Your Current Self. Here are some
questions that you can ask yourself to explore your purpose:

Why do I want to Make Money Online? What will that do for me? How will it
affect my life?
How will having more money freedom affect my life?
How will having more time freedom affect my life?
How will having more location freedom affect my life?
How will I grow in the process?
What will my life look like when I’ve succeeded at accomplishing this?

(2) Your Purpose Must Be Bigger Than You. As part of clearly defining your
purpose, you must also define and get clear on how you will help the world
around you. It’s not possible to succeed online, or in any business for that
matter without having some effect on the outside world.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


10
Whatever you do online will have an effect on the world whether you like it or
not. The Internet provides us with amazing leverage to have an effect on
the world. By getting clear on how you are helping the world, you will begin
to release any feelings of guilt that could be hiding beneath the surface in
your subconscious mind about making money online, working from home
while most other people have to slave away at their jobs.

When you start to make money online the money you make will not be made
at the expense of others. It will benefit others. However, you have to take
the time to figure out how it’s going to benefit others and it is not enough to
just think about this for a few minutes and then dismiss it. It has to be part of
your purpose and you must be very clear about it.

Develop a Positive Attitude


Having the right attitude is of utmost importance. Your mental attitude is defined
by the thoughts that you think on a regular basis. If all you’re thinking in your
mind are negative thoughts of how difficult and impossible it is to make money
online, then that is the reality you’re going to create for yourself. It doesn’t mean
it’s true, but it will be true for you.

I don’t mean to imply that if you’re broke and you haven’t made a penny
online, that you should try to convince yourself that you’re not broke. That would
be foolish. I’m not saying to be unrealistic. What I’m saying is that seeing your
current situation in the negative light, without also seeing it in the positive light
distorts your thinking and affects your attitude.

As ultra successful personal development guru, Tony Robbins, puts it:

“Don’t see the situation worse than it is. Instead


see it as it really is. Then, see it slightly better than
it is.”

Let me give you an example of what I mean by this. My journey into learning PPC
affiliate marketing began sometime around August 2008. By the end of December 2008,
I had several pay-per click campaigns that were doing several thousand dollars in
revenue, but just barely breaking even in terms of profits. I had also just quit my job.

It would have been easy for me to see the situation worse than it was. I could have
easily said to myself:

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


11
“Man, I’ve been working on this PPC Affiliate Marketing thing for months. I put in
all this time into learning this affiliate marketing thing, and I’m not seeing any
positive results from this. I’m barely breaking even.”

That would have been seeing the situation worse than it is. A more realistic point
of view could be:

“I’ve been working on this PPC Affiliate Marketing thing for months. Finally now
that I’ve decided to focus on it, I’m starting to see my revenues growing on an
almost daily basis. I’m also now at the point where I’m not losing money
anymore, I’m actually breaking even. The next step is to become profitable at
this.”

Now, to see it slightly better than it is involves projecting a positive expectation


into the future. It could go something like this:

“I’ve been working on this PPC Affiliate Marketing thing for years. That puts me
ahead of 99% of the people who are just starting out in this today. Now that I’m
finally going to have the time to focus on this full time, my income is going to
grow even faster. I’ve already done the hard work of learning how to get to the
point of making thousands of dollars in revenue and breaking even, and now it’s
time to start turning some profits. I can’t wait to see how quickly my income
grows in the next few months.”

The idea here is not to try to deceive yourself with “positive thinking”. The idea is
to project a positive expectation into the future by first seeing your current
situation in a positive light and then setting a positive expectation for the future.

A big part of having the right mental attitude comes from having a clearly
defined purpose, but there are other factors involved as well. I’m going to cover
those next.

Embrace Visualization
If there was one tool that produces real-world results that most people
completely ignore and refuse to make an effort to use regardless of how many
times they hear a successful person tell them to use it, it would have to be
Visualization.

Visualization is of paramount importance.

Having a clearly defined purpose is very important, but it is visualization that


really brings that purpose to life. Our human minds don’t think in terms of words.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


12
We think in pictures. The old saying “A picture is worth a thousand words” is
totally right. That is why we must utilize our imaginations to visualize our purpose.

If part of your purpose of making money online is to be able to spend more time
with your children by being able to work from home and having a flexible
schedule, it’s great to write that down in your purpose statement, but to really
get the fire stirred up you’re going to need to spend some time visualizing this
situation.

Closing your eyes and seeing yourself playing with your children at a nearby park
on a Wednesday afternoon is going to stir up your fire much more than just
saying it. Maybe for you it’s not about children, but about owning a specific
type of car or house or about travelling to a specific destination. Spend time
visualizing yourself having those things as part of your purpose of making money
online. This is what will turn that candle flame into a raging fire that will be much
hard to put out.

Use Affirmations
A close cousin to visualization is affirmations. Affirmations are designed to
impact your subconscious mind which affects how we think day to day. I’ve
heard many people say that they don’t use affirmations, but that’s virtually
impossible. Unless you’re in a coma, you’re using affirmations every day of your
life. Also, advertisers are programming affirmations into your mind as well. You
may not be aware of it, but you are using affirmations.

The question really is whether you choose to take conscious control over the
affirmations in your own mind, or if you’ll let advertisers and society at large do it
for you.

Affirmations are simply the repetitive thoughts you constantly say to yourself
every day. Here are some examples of affirmations that people may find
repeating in their heads:

“Why can’t I lose weight?”


“Making money isn’t easy.”
“Money doesn’t grow on trees.”
“I can’t afford this.”
“I never have enough time.”
Etc.

Advertisers also use affirmations to program your mind for you. Here are some
affirmations you may have heard of from TV advertising:

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


13
“Rolaids spells relief.”
“Milk does a body good.”
Etc.

To take advantage of the power of affirmations, you can simply start with one
carefully crafted affirmation that supports your purpose and vision for making
money online. Whenever you say an affirmation, think of that like adding a
piece of wood to your fire. Say an affirmation 50 times and you’ve got 50 pieces
of wood in your fire. You can really get your fire burning hot when you say your
affirmations.

Just realize that doing this for one day is not going to be enough. Spaced
repetition is the key here. Say your affirmations 10-50 times per day, and do it
daily. That is the way to really get your fire burning.

Engage Your Emotional Side


So let’s say that you’ve figured out your purpose for becoming an Internet
Money Making Superstar. You’re crystal clear on how that will positively impact
your life and the lives of others. You begin to express a positive attitude by
seeing things slightly better than they are. You set aside time daily to visualize
what it will be like to achieve the success you dream of, and you’ve been using
affirmations to help program your subconscious mind to support you on your
journey.

All of these help to create a movie in your mind for your future life, and that
movie becomes the fuel for the fire that will get you to take action and execute
on the strategies that you’ve been learning. The next step is to add some color
and sound to your movie by associating positive feelings with your visions and
affirmations.

A positive attitude, visualization and affirmations are all important parts of


creating your movie, but imagine those as creating a black and white movie
with no sound. A black and white movie with no sound alone can be very
inspiring, but it’s still kind of flat and boring and it doesn’t get your juices really
flowing and your fire really burning.

Learning to add feelings and excitement to your visions and affirmations is like
turning that silent , black and white movie into a full color, 3D theatre experience
with surround sound.

The easiest way to add some emotions into your visions is to link it to things that
already get you excited. For example, if you have a favorite song that pumps

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


14
you up, then play that song while you close your eyes and do your visualizations.
If there is a particular scene in a movie or a video clip that touches you
emotionally, then use those as tools to add those emotions to your visualizations.

Special Message For Men


For some men, getting in touch with their emotional side is not easy. Society
teaches us to be “logical” and not “emotional”. If you’re a guy who doesn’t like
to get emotional about things (like me), then this is going to work for you even
better. If you can find a way to get emotionally excited about your vision and
your goals, you’re going to turbo charge your money making mindset.

C’mon, you can get excited about your favorite sports team winning, but you
can’t get excited about your own life? I’ve seen men almost cry when their
sports team loses, yet when they talk about their goals they’re like robots. Show
some fricken emotion! Get excited! You’re not going to get locked up by the
“Men Should Be Logical” police!

Express Gratitude
The final piece of the puzzle to developing the right mindset to make money
online is to be grateful for what you already have every step of the way. If your
journey is one of 100 miles, be grateful for each mile you cross as it will help you
tremendously to reach the next mile.

Waiting until you reach your ultimate goal before being grateful is kind of like
trying to hold your breath while swimming 10 laps around the pool. People who
accomplish the most in life are those that show the most gratitude for the things
that come to them in life.

Let’s say that you start a Blog and your first goal is to make $500/month with it.
Now, let’s say that you just got your first advertiser who just paid you $50 for an
ad. Be grateful for that! Being grateful doesn’t mean you’re settling for less.
You’re just expressing gratitude for what you already have because the energy
of gratitude is one of the strongest attractor energies in the universe. Whatever
you’re grateful for, you attract more of it into your life. If you’re not grateful for
the progress you’ve made so far, you won’t make further progress.

By the way, thank you for taking the time to read this eBook. If your life is as busy
as mine, I know how limited your time must be and I really appreciate you giving
me the chance to share this information with you. I really hope it helps you out in
life. Thank you.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


15
Chapter 5

The Importance of Proper Execution

Ultimately, execution on the strategies that are taught out there is where
everyone fails. You learn a new system or strategy for making money, that’s
working for someone else beautifully and they’re making a mint online, yet you
can’t seem to make money from it.

Why?

Well, because you’re not DOING IT! Learning the strategy will never make you
any money. Taking action and DOING what the strategy teaches is the only
thing that may make you money. You have to eventually apply what you learn,
otherwise it’s wasted learning.

Someone once said “Knowledge is power”. Well, that’s not entirely true.
Knowledge is POTENTIAL power. APPLIED KNOWLEDGE is power. When you learn
a strategy that works and then you work that strategy, that is power.

This is nothing new. You already know this. However, I’ve got a question for you.
IF you learn a “make money online” strategy that someone is teaching you and
it can allow you to make $10,000/month or $100,000/month, then why aren’t you
taking action?

Why do so many people fail at execution? Is it because they’re lazy? I don’t


believe so.

I think there are only two reasons why people fail at the execution part of the
plan.

(1) You Don’t Have the Right Mindset to Make Money Online
If you don’t implement all the parts I talked about in Chapter 4, then you will not
have the right mindset for making money online. There has to be a purpose to
you wanting to make money online. Purpose, Vision, Affirmations etc. are all
parts of the “secret sauce” formula to making sure you have the right mindset to
make money.

If you don’t get your mindset right, you’re going to be forever stuck in “LEARN.
LEARN. LEARN.” And never follow through and “EXECUTE”.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


16
If you have the right mindset already but you’re still not taking action, there can
only be one other reason.

(2) You Don’t Really Believe the Strategy Will Work For You
If you have the right mindset, and you’ve just learned a new strategy for making
money online, yet you can’t seem to get yourself to take any action, the reason
is because you don’t really believe the strategy will work for you.

I’ve seen people beat themselves up for not taking action. Yet, when I asked
them some more questions, we found out that in reality they don’t really believe
in the strategy that they’re trying to follow.

Your mind works on a formula of conserving energy. You’re NOT going to be


able to do something that deep down you don’t believe in. So don’t beat
yourself up for not implementing some new strategy you just learned if deep
down you think it’s bogus.

There are thousands of different strategies out there for making money online.
I’ve personally looked into hundreds of different things. Some strategies really
resonate with me, while others don’t. Instead of beating myself up for not doing
something that doesn’t really resonate with me, I focus on doing what does
resonate with me.

For example, let’s say that you start taking a course and in this course the author
suggests that you use a specific tactic for naming your Blog posts according to a
specific formula that somehow gets you 23% more traffic to your site due to
higher Google rankings.

However, this particular strategy makes your Blog post titles sound really goofy to
a regular person reading your Blog, and you don’t feel comfortable with that.
Don’t beat yourself up for not following that strategy. If your intuition is telling you
that it’s goofy and you shouldn’t do it, then don’t do it!

There isn’t a single “guru” out there whose advice I have ever followed 100% in
any area of my life. I always hear them out, but then I use my intuition to help
me filter out the stuff that I feel will work for me, and ignore anything that doesn’t
appeal to me.

If there is only ONE thing in this eBook that appeals to you and makes sense to
you, and everything else seems “goofy”, then you’re better off implementing
that ONE thing fully than trying to do everything I’m teaching in here when you
don’t really believe it.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


17
In most cases you’re probably going to intuitively agree with 80% of what you
learn from different gurus and you’re better off implementing that 80% than
having an “All or Nothing” attitude about it.

Use what intuitively feels right, and forget about the rest. Just move on.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


18
Chapter 6

Following a Proven Strategy

Strategy is the third and final pillar of making money online. If you have the right
mindset for making money online, you’ll have no problem taking action and
executing on any strategy that you believe will work for you.

With those two pieces in place, the third and final piece is learning and following
the most effective online money making strategy for you. The Internet is riddled
with courses and seminars and books and eBooks and mentorship courses and
forums full of information on how to make money online.

Here’s the best strategy for you to follow:

(1) Forget about learning how to make money online for FREE. There is WAY
too much misinformation out there that you’ll never be able to piece
things together to make something work. Don’t use free sites as your main
source of strategy for making money online. Yes I do realize that I run a
FREE Blog that teaches people how to make money online. What I’m
saying is that even my own Blog is not the best source of information for
strategy.

(2) Instead, find a good online course / membership site / coaching product
that teaches you THEIR ONE strategy for making money online from A to Z
and INVEST IN IT! This way you get a complete picture of how everything
fits together into a coherent system that actually works.

It’s hard enough making money online when you follow a proven system,
you don’t need to complicate things even more by trying to piece things
together from 100 different FREE sources. Those “Free” sources are going
to cost you lost time, money and energy if you try to use them as a source
for your strategy.

(3) THEN, once you’re following a proven system (there are many!), you can
supplement what you’re learning by reading all the different FREE Sources
out there such as Blogs, Forums, YouTube videos etc.

These free resources can be of tremendous value because they give you
ideas and information that the other students in the course you’re taking

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


19
won’t have. For example, let’s say that you sign up for an online course
that teaches you how to do PPC Affiliate Marketing such as PPC
Classroom 2.0 for example.

Well, right off the bat I can tell you that 80% of the students in that course
won’t do anything with the information that is in that course because they
don’t have the right mindset and they don’t know how to execute on
what they learn.

However, there will be 20% of students that will do something with the
information. In a way, those 20% of students become your competition
online. Of course there is a lot of room out there to make money in many
ways with PPC affiliate marketing, so it’s not like they’re all going to
compete with you directly, but there is an easy way that you can
separate yourself from them and leave them in the dust.

How? Leverage the power of free information to supplement what you’re


being taught. For example, by applying what I taught you about mindset
in this eBook will give you a competitive edge over the other students.
They may not be applying visualization techniques or using affirmations to
get themselves to take more action etc.

So, to summarize, the most effective strategy is to find a good, solid course to
follow that’s proven to work IF you work it. Invest in the course, get your mindset
right, and execute on the strategy being taught in the course.

THEN, supplement what you’re learning with FREE content you can find on Blogs
like mine ( InspiredMoneyMaker.com ) and many others.

So, how do you pick the right course to invest in?

In the next chapter I’m going to cover the courses I can personally recommend
myself because I’ve taken them and I know they work. Each course addresses a
different type of “Make Money Online” strategy. Pick one that resonates best for
you and go with it.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


20
Chapter 7

Best Online Courses for Teaching the Strategy of Making


Money Online

These are my most recommended courses for making money online. Each one
applies a slightly different strategy, so pick the one that fits your current situation
and go with it.
Blog Mastermind by Yaro Starak
Blog Mastermind is a kick-ass mentorship program in which Yaro Starak teaches
you a step-by-step strategy for building a money-making Blog the right way. This
is a 6-month course and it goes through everything from picking a niche to start
your Blog in, all the way through to advanced traffic getting techniques.

Consider This Course If:

• You have more time than money to invest in your strategy


• You don’t have the money (+$1,000) to risk in paid traffic techniques such
as PPC
• You have a hobby or message you’d like to share with the world
• You enjoy writing or blogging or would like to learn how to enjoy writing
• You would like to establish yourself on the Internet as an expert in your
niche
• You are willing to invest some time into this to build long term profits

This Course May Not Be For You If:


• You need to start making money online immediately
• You have more money than time and want a more risky but more
rewarding strategy
• You don’t want anyone to know who you are online and are very
concerned about your privacy
• All you want to learn is affiliate marketing
• You want to exclusively learn how to create your own digital products like
eBooks, DVDs and Videos

** UPDATE: Yaro has now also teamed up with Gideon Shalwick and created a
Step-By-Step video guide to becoming a successful Blogger. Unfortunately the
program is only accepting members until Friday, July 3rd, 2009. To check
availability on this course follow this link.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


21
The Nitro Blueprint System by Nitro Marketing

The Nitro Blueprint system is another kick-ass product that ships as a physical
product that you get delivered to your doorstep. The Nitro Blueprint system
focuses you mainly on doing one thing – Creating Your Own Digital Products.

This system also goes into Blogging and Affiliate Marketing, but it’s mostly just
tailored towards using those as tools to help you sell your own product. The
system will walk you through a step-by-step process of figuring out exactly which
one of your ideas is the best one to focus on, and then teaching you how to take
that idea and turn it into a real-life digital product you can sell online and make
a pile of money from.

You can then take this blueprint and create more and more digital products to
sell online. It’s one of those “Learn Once and then Rinse and Repeat” types of
formulas.

Consider This Course If:

• You want a complete package delivered to your doorstep from day 1


• You want to get something up and running fast
• You have lots of ideas of potential digital products you could sell
• You need a proven marketing system to wrap around your ideas
• You want to learn a proven system and then repeat it over and over
again
• You like the idea of creating content, videos, audios, tele-seminars etc.

This Course May Not Be For You If:


• You don’t want to produce any products of your own
• You just want to learn how to be an affiliate for other people’s products
• You’re just looking for advanced Blogging or PPC tips as an affiliate
• You’re too chicken to put your name behind your own products

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


22
PPC Classroom 2.0

When Amit and Anik came out with this product, they basically blew away any
other PPC Affiliate Marketing course on the market. I signed up right away on
launch date and never looked back. I’ve learned so much about PPC affiliate
marketing from these guys, it’s not even funny.

Without this course I would be totally lost when it comes to affiliate marketing
using Pay-Per Click search engines to drive traffic.

Consider This Course If:

• You specifically want to learn Pay-Per-Click Affiliate Marketing


• You have more money than time to get an online income going
• You want to get out of your job fast, and don’t mind investing in PPC
traffic
• You have a budget of at least +$1,000 to experiment with PPC traffic
strategies
• You’re not afraid to take risks to make money online faster
• You want to make money online without the exposure of running a Blog or
making your own products
• Don’t want to deal with end-users, customer service etc. You just want to
be an affiliate and drive traffic.

This Course May Not Be For You If:


• You have $0 to invest in testing PPC campaigns
• You want to learn how to be a blogger
• You want to learn how to get free traffic to your site
• You want to create your own products

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


23
Here’s a quick chart of what each program covers:
Blog Nitro PPC
Mastermind Blueprint Classroom 2.0

Course Content Delivered Over Time

Course Content Shipped To Your Doorstep

Teaches You Basics of Blogging Strategies

Teaches You Advanced Blogging Strategies

Teaches You Basics of How to Create Your


Own Digital Products

Teaches You Everything About Creating


Your Own Digital Products

Teaches You Basics of Affiliate Marketing

Teaches You Advanced Affiliate Marketing

Teaches You PPC Affiliate Marketing

Requires an Investment of Money for PPC


Traffic
Taught By Experts In Making Money Online
Who Make Well Into the Six or Seven Figures
/ Year
Full Money Back Guarantee if You’re Not
Satisfied

Click
How Do I Get More Information? Click Here Click Here
Here

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


24
Important Notice
Please note that some of these programs offer limited seating and once they are
full they no longer accept new members. There are waiting lists that you can
sign up for but it’s not always possible to get into these programs. They sell out
because they work and a lot of people want to learn these strategies.

Because there is no way for me to know when you’re going to be reading this
eBook, and which programs are open as you’re reading this, I’ve created a
page on my website where I review these and other programs in more detail
and provide the latest information on which programs are open and which ones
are closed.

To see my latest recommendations for the best online strategies, follow this link:

Paul’s Strategy Recommendations

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


25
Chapter 8

The Typical Phases of Making Money Online

Most people enter the world of making money online and go through several
phases before emerging on the other side as successful Internet Entrepreneurs
that make money online. I’m going to briefly describe each of the phases as
they relate to the three pillars of online success.

Phase I – The Starting Phase


When a typical person gets started with trying to make money online, this is
typically where they start out at:

They have some of the qualities of having the right mindset present, usually
because (1) they hate their job and want to leave it as soon as possible so
they’re fired up by the possibility of not having to work at a job anymore, (2) they
were inspired by the huge income potential of making money online from a story
they read or heard about some Internet Marketer, and/or (3) because they’ve
already achieved some level of success in the “offline” world and they’re
bringing some of that experience to their online venture.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


26
They also know a little bit about the strategy of making money online as they
typically have heard of some Internet marketer who has made money and read
their story. For example they may have been inspired by a Blogger, or affiliate
marketer and they understand the gist of how they’re making money. (At least
enough to start a Blog or sign up with one of the affiliate marketing networks.)

They also have some of the execution part figured out as well, mostly because
they’re excited about leaving their jobs and the income potential in this line of
business. That fire gets them to take some action, although it’s usually only
temporary.

People at this point in their “money making career” exhibit the following
symptoms:

• Excited about making money online, tell all their friends they will be
millionaires
• Underestimate what it takes to make money online
• Become addicted to a “make money doing nothing” fantasy
• Don’t typically treat this as a business
• Are typically not willing to invest more than $10-$50 in their business
• Want everything for free
• Take one step forward and expect to get compensated right away
• Still act very much like employees, expecting to get paid every two weeks
• Think very little about the value they bring to the picture

From here, people typically go into the next phase.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


27
Phase II – The “Massive Action” phase

This phase looks something like this:

If they haven’t quit in the first week or so, people typically go into the “massive
action” phase which basically means they start to just do something on a
massive scale. For example, if they started a Blog they’ll start to write blog posts
like crazy. They don’t really have a strategy or plan of where that blog is going
or how it’s going to make money for them, but they figure that if they do
something it’s better than nothing.

However, since most people have an employee mindset where you usually get
paid for doing work and not for individually producing a profit, they get
depressed after a few weeks or months go by because they don’t see any
money coming in.

Imagine for a second an employee working at a company with 500 other


employees. Let’s say that he is the telephone support guy at the company.
Now imagine that 499 of those employees get fired, including the CEO,
President, etc. The only one worker that is left is the guy in telephone support.
He comes in to work, somewhat worried about the fact that nobody else is there
but he continues to show up and do his job. When payday comes around,
nobody shows up to give him his pay check. Should that surprise him?

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


28
No, the business is dead. All the important working parts of it have been
removed, leaving only him and his individual job. It doesn’t matter how hard he
works at that job, he’ll never get paid because there isn’t even anyone left to
process his payroll.

Then why does it surprise new “Internet Entrepreneurs” when they start taking
massive action in just one area of their business, and then two weeks later they
still haven’t made any money? To make money online you need a complete
online business strategy, not just a partial one.

Here are the typical symptoms of people at the “massive action” phase:
• Best way to describe them is “ignorance on fire”
• Very excited, passionate, ready to take over the world
• Start to take massive action in all kinds of directions
• No actual strategy to make money in place
• They pick a “guru” and try to mimic what they’re doing on the surface
• Invest in unimportant things like business cards, new laptop, new digital
camera, new video camera, new cell phone, new clothes, new haircut,
etc. all with the excuse that it’s for their “business”
• Too cheap to invest in proven money making strategies / systems
• Too cheap to hire a coach or mentor
• Constantly looking for free strategies to make money online

A few weeks or months of doing this and most people quit. However, a small
percentage of people will go onto the next phase.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


29
Phase III – Strategy Seekers

The next phase looks like this in our little diagram:

In this phase people get tired of taking massive action. They realize that
metaphorically speaking they’ve been trying to cut down a giant tree with a dull
saw. They realize that no amount of action is going to produce any results for
them if their strategy is wrong.

So, in this phase they go on a massive “Strategy Hunt”. They sign up for 479
different Internet newsletters and email lists. They download 873 different eBooks
and join 29 different membership sites and courses.

Their heads begin to swell with all kinds of different strategies. Every little “trick”
they learn makes them feel more powerful and smarter and they now begin to
scoff at their previous stupidity. They may even begin to badmouth other
“newbies” to the online money making game, showing off their newly acquired
knowledge.

There’s one main problem at this point. All they’re ever doing is learning,
learning, learning. If making money online was a spectator sport, they’d be
making piles of money, but unfortunately in order to make money online you
actually have to DO something with the strategies that you learn – and 90% of
people don’t.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


30
Now, I know what you may be thinking right now. Wait a minute, but they were
taking action before, without a proper strategy, so why aren’t they taking action
now? They know how to make money online now, so why not just apply the
same action they took in Phase II and start making money?

Well, the reason for this is that the actions they took in Phase II and the actions
that they actually need to take after learning these strategies are totally
different. In other words, the action they were taking before was all the easy
stuff that anyone and everyone can do. All the stuff that doesn’t take any
courage and any growth on their part is easy for them to take action on. But
anything new that has been proven to work, but they’ve never done before,
they shy away from and make excuses.

For example, let’s say that they take the Nitro Blueprint Course. Perhaps they
have no problem picking a niche they would like to produce digital products in,
but when it comes time to write their eBook they find ways to procrastinate
because of fear. So instead of executing on the strategy they’ve been taught,
they find ways to distract themselves – usually by learning more and more
strategies.

Here are the typical symptoms of people in the “Strategy Seekers” phase:
• Signed up for 837 different courses
• Good at starting a new project, but no follow through to actually launch it
• Starting a new project every week
• Willing to take action on all the “easy” work, but not willing to take any
action on any work that requires them to overcome fears or experience
any growth
• Attend every seminar, workshop, webinar and read every eBook on the
market, looking for the “secret” to making money online
• Their mindset is “I don’t yet know enough”, when in fact they actually
know too much
• Depending on which strategies they have studied, and depending on
their previous business experience, some people actually do begin
making some money at this point even though they take very little action.
Not enough to leave their jobs, but enough to keep them in the game

I believe that most people who have been trying to make money online for a
while are stuck in this third phase of “Strategy Seeking”. There is nothing wrong
with it as sometimes it does take some time to find the right strategy that you
think will work for you.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


31
However, if you ever want to get past this phase and actually get to the point
where you’re making enough money to leave your job and beyond, you must
graduate to the next phase, which is to focus on working on your mindset.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


32
Phase IV – The Mindset of Making Money Online

This eBook is an introduction to the Mindset of Making Money Online, and my


Blog ( InspiredMoneyMaker.com ) and Newsletter is constantly exploring that
topic in more detail. If you work on the mindset part of making money online,
this is what’s going to happen:

When your mindset expands to the point where you begin to take some action
on the strategies you’ve been taught, you’ll begin to start seeing some positive
results, which will further fuel your desire to take more action.

This leads to the final phase of the process where you’re implementing all three
pillars of online success – Mindset, Strategy and Execution.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


33
If you study any successful person who’s making money online you’ll see that
they are following (1) a strategy that works, (2) executing on that strategy, and
(3) they’re able to do (1) and (2) because they have the right mindset.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


34
Chapter 9

Final Words

I hope you enjoyed this eBook and I hope that it has shed some light for you on
the three pillars of online success. Whichever phase you find yourself in your
journey to make money online, just remember that every single Online Money
Making Superstar has gone through the same phases themselves. I’ve been
there as well. It’s a natural process we have to go through.

The only thing you have control over is how quickly you go through these
different phases to get to the final phase where you’re making the money you
want to be making online and enjoying the benefits of money freedom, time
freedom and location freedom.

Additional Resources
I’d also like to highlight some additional resources that may help you on your
journey.

Blog Posts I’ve Written that You May Find Helpful

Wealth Related
Do You Have the Courage to be Rich?
So You Have a Desire to be Rich! What To Do Next
Faith is the Starting Point of All Accumulation of Riches
The Mental Virus That is Keeping You Broke
Autosuggestion – Unlocking the Power of Your Subconscious Mind
Are Your Friends Preventing You From Being Rich?
How Come That Idiot’s Rich and I’m Not?
Financial Abundance: Is the Journey Worth It?
Top 10 Real Reasons Why You’re Not Rich

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


35
Visualization, Affirmations and Mission Statement
How to Visualize Without Attachment
Write Your First Paycheck as an Inspired Money Maker Today
Visualizations and Affirmations. How to Really Make Them Work
101 Affirmations to Help You Make Money Doing What You Love
Visualizing in the First Person
How Smart is Your Subconcious?
How to Write a Personal Mission Statement: Part One
How to Write a Personal Mission Statement: Part Two

Transitioning From A Job to Becoming an Online Money Maker


Transitioning to Doing What You Love – Tip #1: Build a Warchest
Transitioning to Doing What You Love – Tip #2: Be There
Transitioning to Doing What You Love – Tip #3: Find a Role Model or
Mentor
Transitioning to Doing What You Love – Tip #4: Who is Your Competition?
Transitioning to Doing What You Love – Tip #5: How Committed Are You?
How to Stop Being an Employee
10 Tips on How to Survive Without a Job
Is a Polymathic Career Path For You?
There Are No Extra People Out There
Entrepreneurs Will Save the Economy
How to Make Money Doing What You Love by Clearing Your Limiting
Beliefs
How to Make Money Doing What You Love – Your First Dollar
Get Rid of Your Zero-Sum World View and Shed the Guilt
101 Tips to Help You Make Money Doing What You Love

Blogging
10 Secrets on How to Make Money Blogging Nobody Wants to Say
50 Tips to Make Money Blogging by Building a Better Blog

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


36
Other Great Posts
How to Stay Positive Around Negative People
How to Become Really Powerful
Do You Have the Ability to See Past Your Fears?
How to Stay Inspired in Tough Times
15 Things That May Be Killing Your Success
Usable Value
The Secret of Kaizen
How to Cure Indecision
Action Without Aligned Thinking is Futile
Do You Need to be #1?
Law of Attraction Illustrated
The Semmelweis Reaction
7 Common Fears of Making Money Online
Which of These 5 Phases is Your Business In?
Are You a Selfish Bastard Affiliate?

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


37
Learn More

For the latest strategies of developing the mindset of making money


online, please visit my InspiredMoneyMaker.com Blog.

Copyright 2009 – Paul Piotrowski – InspiredMoneyMaker.com


38

Вам также может понравиться