Академический Документы
Профессиональный Документы
Культура Документы
6 - 2013
INside stories
TRENDSPOTTING: The next big thing - TRANSPORTATION & LOGISTICS: Discover the secrets of the sea - CSR: A social win-win situation - CUSTOM MADE COLLECTIONS: You name it, we make it.
Gemaco. Your
brand promoter.
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No balls, no glory
14 Creative designs
The ambassadors of your brand
17 Sweet communication
Dutch recipe for success
22 Transportation
The secrets of the sea
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24 Branded bags
30 Music-minded items
Sounds like a deal
very promotional item is an opportunity to carry out your companys brand name and values in front of existing and future clients, on the high street and far beyond. By selecting an item that stands out from the crowd because of its originality, its high quality and customized nature your company undoubtedly leaps ahead of the competition.
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ART DIRECTION Eleonora Di Natale & Zorko Huljic graphic design Jeroen van Norren COPYWRITING Lien De Ruyck TheWorks is published by Gemaco Group.
Trend spotting
Gemaco. Your
brand promoter.
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or the latest and the greatest, Gemaco employs a dedicated team of trend scouts whose singular passion is to scan the globe for the most promising trends, insights and ideas for the promotional carrier of your brand. Not by gazing into a crystal ball or by practicing hard core futurism but by observing and understanding whats already happening in your own business area and whats about to change in your customers mindset.
colour or hot designer gadget. And Gemaco is so much more than a simple gadget factory.
CLIENT: Klara CHALLENGE: Create a cosy summer item to promote Jazz Middelheim ITEM: comfortable beach chair, perfectly designed to lean back and enjoy the music
1: CLIENT: Heineken CHALLENGE: Give fans the opportunity to buy a great, high-quality Heineken souvenir ITEM: customised iPhone cover 2: CLIENT: smart / Mercedes-Benz CHALLENGE: Design an original, electrifying giveaway for the European Motor Show in Brussels, related to the smart electric drive theme ITEM: catchy key ring with plug hanger 3: CLIENT: GDF Suez CHALLENGE: Find an original, convenient and useful item fora fair, related to GDF Suezs brand activities. ITEM: boat-shaped USB flash drive 4: CLIENT: BIVV CHALLENGE: Provide a visible summer item for the new BOB (dont drink & drive) campaign. ITEM: expressive buttons.
Gemaco. Your
brand promoter.
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CLIENT: Brussels Airlines CHALLENGE: Find a useful item to mark the first flight from Brussels to Washington in the picture ITEM: soft, customised iPad cover
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Gemaco. Your
brand promoter.
CLIENT: Bloso ITEM: Erasable whiteboard for dry marker pens. Perfect for training events, tactical analysis and communicating key information to sports teams or bar tenders after the match!
Bloso is the Flemish Communitys sports department. With this Week of the Sport Club campaign and accompanying promotional items, Bloso aims to support local sport clubs to take up a central role as a platform for sporting activities and a focal point for youth participation. During this week they encourage all people, young and old, beginners and pros, men and women to be active and join a sport club.
Gemaco. Your
brand promoter.
CHALLENGE: Create a fun relaxing giveaway for supermarkets ITEM: customised cooler bags for Pepsi bottles
Keep it COOL!
CHALLENGE: Find a fun giveaway for supermarkets, related to the themes music and friends ITEM: headphones with 4 earplugs, to share enjoyable moments!
CHALLENGE: Design a sporty in-store giveaway ITEM: personalised ball with several signatures of famous football players
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Gemaco. Your
brand promoter.
Get some
AIR
CLIENT: Lays, PepsiCo CHALLENGE: Design a funny summer gift for customers, related to the #withfriends summer campaign ITEM: Foldable, colourful frisbee for great beach moments or summer evenings
Gemaco.
Promoting your brand responsibility.
CSR
CLIENT: Hyundai CHALLENGE: Design an item for the next summer check ITEM: Kite special designed for Hyundai
Every promotional item represents your brand values. This implies that your brand identity can be seriously damaged if your supplier does not pay sufficent attention to CSR. Luckily you can count on Gemacos global outlook and a progressive vision on a sustainable society: a company that takes responsibility for the outcome of our business activities.
t Gemaco, we not only believe in the compatibility of competitiveness and corporate responsibility. For us, the two are mutually indispensable and we pride ourselves on taking a proactive stance towards our corporate citizenship, resulting in a win-win situation for all stakeholders. Together we are going to take the next step, a step that will help us make the world a little bit better and offer your company maximum security in the field of Corporate Social Responsibility (CSR).
are BSCI-member and take the Code of Conduct of the United Nations Global Compact (UNGC) as our guide.
How it works
The main suppliers of every product group are approached with a questionnaire to see what certificates and quotations are already in their possession. If they are already BSCI registred, we can immediately check their status and information. If not, the procedure towards registration starts when the manufacturer signs the code of conduct. With the questionnaire and statement signed, we can decide
whether to audit the manufacturer. This audit is carried out by one of the 15 independent audit agencies, responsible for carrying out all SA 8000 audits. A report is compiled on each manufacturer on the basis of this audit. If a factory meets the requirements they will be listed in the BSCI registry. This entry is valid for 3 years. After each 3 year period a new audit is carried out, at Gemacos request. If a factory does not meet the requirements, they are issued with a Corrective Action Plan (CAP), based on BSCI guidelines. Gemaco takes responsibility for the factorys implementation of the CAP.
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Gemaco. Your
brand promoter.
1: CLIENT: Mars International travel retail - M&M CHALLENGE: Create a useful giveaway that will increase our brand visibility in airports worldwide ITEM: Speakercase for iPod or smartphone and/or storage box in special shape, with the Face of Yellow and Red in relief 2: CLIENT: BIVV CHALLENGE: Provide some visible summer items for the new BOB (dont drink & drive) campaign ITEM: smooth sunglasses 3: CLIENT: Century21 CHALLENGE: Find a house shaped item that is appealing to a large audience ITEM: spacious speaker in a cosy paper box 4: CLIENT: BIVV CHALLENGE: Find a suitable giveaway to remind people about the dont drink and drive campaign during Christmas holidays ITEM: fun synthetic bottle stopper 5: CLIENT: Snack a Jacks CHALLENGE: Design a nice package that will help to keep rice snacks crispy ITEM: colourful, perfectly shaped customized canister
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Gemaco. Your
brand promoter.
CLIENT: Dr. Oetker, Koopmans CHALLENGE: Draw extra attention to the brands pancake products just before the start of the holidays ITEM: Cool pancake stencils, that can be ordered via 2 action codes on a special website
Dutch pancakes
Prep Time
40 mins
COok Time
30 mins
COok Time
30 mins
CHOP
till you
drop!
INSTRUCTIONS
1. 2. 3. 4. Mix the self-raising flour with the salt. Make a small hole in the mixture to pour in the egg and half of the milk. Make a smooth batter of it, starting in the middle. While still stirring, add the rest of the milk bit by bit. Slowly keep stirring until you retain the smooth texture 5. Cover the bowl with the dough in it with some cling foil and Leave to rest for half an hour. 6. Heat a small amount of butter in a frying pan. 7. Pour in enough batter to just cover the bottom of the pan, add in filling if using. 8. Bake the pancake on medium heat until the top is dry. 9. Flip the pancake and cook the other side till golden. 10. Keep warm while baking the other pancakes. 11. Place the Koopmans stencil on the pancake and add some sugar on top. Take the stencil out and enjoy your pancake!
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Any home can be a castle, when the king and the queen are in love
CLIENT: Vivabox: Lovers only CHALLENGE: design a romantic, specially shaped gift for couples that fits perfectly into a Vivabox ITEM: two matching pillowcases for the king and queen of the house
CLIENT: PRIL, a Henkel brand CHALLENGE: Create a useful kitchen gift for customers ITEM: a glass cutting board, brightened up by the well-known PRIL flower design
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Gemaco. Your
brand promoter.
Jacobs coffee. Milka chocolate. A match made in heaven. This cosy collection of customized ceramics mugs has been supplied to 12 Kraft Foods countries, as an On Pack Direct Premium. More than 2 million consumers received one of these tastefully designed mugs, accompanied by some sweet Milka chocolate or exquisite Jacob coffee beans.
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Gemaco. Your
brand promoter.
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Gemaco. Your
brand promoter.
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To ensure maximum returns for your investment, Gemaco calls on the strength of a global network of suppliers. Meticulously selected for their quality, reliability, flexibility and efficiency, our range of manufacturing options in Europe and the Far East ensures the most competitive and cost-effective solutions whatever your requirements.
emaco, your gateway to Hong Kong
Gemaco was one of the first companies to consider direct plant shipments from Hong Kong to Belgium. The deep water seaport of Hong Kong, located by the South China Sea, is one of the busiest in the world, in the three categories of shipping movements, cargo handled and passengers carried. By having your high-quality goods shipped directly from China to their ultimate destination, we save you the trouble of transferring goods to an interim location.
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Gemaco. Your
brand promoter.
BAG TO SCHOOL
CLIENT: ProBon CHALLENGE: Create a cool premium for a loyalty campaign to that will attract a new and younger target group ITEM: crazy satchels for kids with a unique design
CLIENT: Zoo Blijdorp Rotterdam CHALLENGE: Find an original giveaway for children who order a happy meal at the zoo restaurant ITEM: Beastly bag with cool animal prints
CLIENT: Fred & Ginger CHALLENGE: Produce a bag with a detailed design, in high-quality materials ITEM: crazy satchels for kids with a unique design
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Gemaco. Your
brand promoter.
I believe in PINK!
CLIENT: Mattel, Europe CHALLENGE: Find a suitable gift to accompany a Barbie doll ITEM: cute tutu skirt with Barbie print, packed in printed foil packaging
CLIENT: Mattel, Europe CHALLENGE: Create a girly giveaway related to Mariposa dolls ITEM: wing set with tiara and wand, packed into a printed polybag
CLIENT: Royal Dutch Air Force CHALLENGE: Design trendy teens clothing for the Open Aviation Day 2013 ITEM: Air Force hooded sweater + t-shirts
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Gemaco. Your
brand promoter.
CLIENT: First Stop CHALLENGE: Design a complete, custom-made collection ITEM: backpack, gloves, high-quality workwear
Reinforcing your corporate image demands a consistent and creative approach to promotional items, premiums and other branded products. This is why our in-house design team works tirelessly to come up with product and packaging ideas that are destined to dazzle your target group and your employees.
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and needs. With our one-stop solution from design to distribution you can be sure of original, fun and qualitative products that make you stand out from the competition.
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1: CLIENT: BNP Paribas Fortis CHALLENGE: Create a cool youth item for Mine Pack ITEM: headphones in attractive, trendy colours 2: CLIENT: Pepsi CHALLENGE: Find an original item for young Pepsi people ITEM: a double (multi-listener) pair of earbuds to share music like never before! 3: CLIENT: ABN Amro CHALLENGE: All employees must be able to listen to audio messages in their workplace, without interrupting colleagues ITEM: Stylish customised earbuds, sent along with the staff magazine
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Gemaco. Your
brand promoter.
CLIENT: Heineken CHALLENGE: Give fans the opportunity to buy a great, high-quality Heineken souvenir ITEM: trendy customised bags and caps
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POM teamed up with the Mixology Club, a professional cocktail company, to create some very British cocktail recipes. Packed full of sunshine and a whole heap of fruity flavour, theres a quick and easy recipe for every occasion. Why not impress your friends with a classy cocktail evening and serve up a glass of POM Pink Lady? Or perhaps you can quench the whole familys thirst with the non-alcoholic but super-refreshing Apple & Ginger POM the perfect accompaniment to your summer BBQs!
CLIENT: POM Wonderful ITEM: an exclusive all-in cocktail kit to celebrate the Summer of POM, by turning pure pomegranates into a delicious POMcocktail
Gemaco. Your
brand promoter.
POMMOJITO
Ingredients
1 oz. POM Cherry 100% juice 1 1/2 oz. light rum 1/2 oz. fresh lime juice 3/4 oz. simple syrup (equal parts sugar and cold water dissolved together) Soda 4 mint leaves
Preparation
In the bottom of a double old-fashioned glass bruise the 4 mint leaves with the fresh lime juice and simple syrup. Add crushed ice then the POM Cherry and rum. Top with a splash of soda and stir. Garnish with the mint sprig.
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Gemaco. Your
brand promoter.
Sport marketing is the most widely used advertising offering very high visibility. Among others, sport marketing takes advantage of the fact that athletes tend to be brand loyal and fans tend to be loyal to their favourite athletes and teams. As a result, players, athletes and their fans develop more enduring product loyalty. You benefit from in-stadium exposure, live and replayed highlights and broadband streams. In this way your items receive a unique brand association with your customers favourite football team and their stars.
CLIENT: Jupiler CHALLENGE: Create a giveaway for Ajax fans, related to our beer ITEM: customised Ajax beer glass
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Are you looking for an effective and tasteful communication tool? What about... your own personalised candy? From customised packages, special (bio or sugar free) flavours, to bespoke candy shapes: Belgiums Best can do it for you.
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Gemaco GmbH
Mnchengladbach office Rudolfstrae 10 V 41068 Mnchengladbach T : +49 (0)2161 477 290 Hamburg office Grindelhof 68 20146 Hamburg T : +49 (0)4041 424 310 Mnster office Im Sdfeld 64-66 48308 Senden T : +49 (0)2536 33110 Germany info@gemaco-group.de www.gemaco-group.de
Gemaco UK Ltd.
London office 9 Curtain Road London EC2 3LT T : +44 (0)845 3308117 Manchester office 1-2 North Parade, Parsonage Gardens ManchesterM3 2NH T : +44 (0)845 3308117 United Kingdom info@gemaco-group.co.uk www.gemaco-group. co.uk
Gemaco NV
Hanswijkvaart 51 B 2800 Mechelen Belgium T : +32 (0)15 50 05 70 info@gemaco-group.com www.gemaco-group.com
Gemaco BV
Franse Akker 9 4824 AL Breda The Netherlands T : +31 (0)76 542 41 40 info@gemaco.nl www.gemaco.nl
CPT
Mnchensteinerstrasse 43 4002 Basel Switzerland T : +41 (0)61 377 73 73 info@cpt.ch www.cpt.ch
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