Created

by

Aang Kunaifi X-1/01

I. Introduction of Business a. Name of Company : PesAanG Caf (Library Caf)

Sole trader, this is the common form of business organization. It is a business owned and operated by just one person .I am using Sole Trader business organization because it can make my business more profitable cause I dont need to divide my profit to other partner so I can use my profit to develop my own business, and also this business dont need many people of running this business. b. Address c. Type of Business : Brawijaya Street No.1 Malang : Goods d. Background of the Business : Food : MUFFIN Banana Chocholato CRUNGKY Cake Bananama Bolu Cake Yellow Sauce Black White Cooky Beverage : Creamy Bananama Orango Yellow Milk Shake

( Rp 4,999) ( Rp 4,999) ( Rp 4,999) ( Rp 4,999) ( Rp 3,499) ( Rp 3,499)

At this era, we must creative to make a successful business and I will make my business become a few different with other. My business will run in secondary business exactly in food. PesAang Caf (Library Caf) is one kind of caf that serve unique banana product. This business also have goal to make our society like to read book, to reach this goal I give small Library in my caf. So that consumer can enjoy the food with read the book. Sometime banana just for snack that has low price . Many people did not exploit banana well, they think banana is not profitable, but with this business I proof that banana as raw material of my product can be a profitable business. This business will be profitable, because i use cheap raw material, just banana and also banana skin that many people do not care. Chemical content of banana: According the research banana consist of: - Vit A, B1, C - fat - Mineral (calium, chlor, natrium, magnesium, phospor ) - carbohidrate - Dextrose - water - Sucrose - Levulose and etc And also with this business we can reproduce waste from banana (banana skin) become more useful. Vit.C, vit.B, Calcium and Protein that consist inside banana skin can make our body healthy too.

We know that in this era our society has less awareness to read the book, because of that I also add my caf with small Library. It can be a little media to make a society aware to read, this way also can make my caf look like more interesting and also reach goal to make our society diligent to read.

II. Business at a Glance 1. Why you choose this business? Because this business include new kind of business that not many people know about it. With new variant of banana product that will make costumer interesting about this, many costumer will buy this product so I can get many profit from this, the raw material of this business also cheap and other reason is this business is very simple. 2. What is your business objective? Vision and Mission? Objective of my business: Short term : a. Introduce the business to costumer : I must introduce my own business to costumer it is mean that to inform the costumer about my business so that they can know about my product like what kind of product that I sell, how many price they must spend to buy may product, where is my product sell and other. b. Survive the business :

Especially for new business, survival is very important for the first objective, because if some business cannot survive well they cannot run their business again. c. To make profit :

Profit is very important for all business although there is new business and the amount of profit for first period is not maximize , because this profit can help my business to grow.

Long term : a. Maximize profit : Maximize my profit it is mean that improving profit margin. It is important if my business has run well. b. Grow or expand the business :

It involve increasing the operations of the business expanding to other region and etc. It can increase my salaries, to obtain a higher market share from growth in sales.

c. To increase added value of product

Added to material and component by working on the mount turning them into much more expensive. Vision : To be professional caf to serve good quality of product and as a pathway to make society smart. : 1.Expand all variant of food that can make costumer interesting to buy. 2. Make the costumer satisfy 3. What is your business value added? Value added in my business are using (banana) and also (banana skin) that has many nutrient as cheap raw material of my product. I can process two of them to be delicious product and has high value than before, because if I buy a bunch of banana I just spend Rp 6,000 but if I have process this to be a product the price around Rp 4,000 per item 4. How many stake holder you have ? 4 Stake holder, There are: Owner : Have all authority to the business , planning, organizing, coordinating, commanding, and controlling the business to make it run well . And the owner will make same agreement with government or society to improve the business and make it better time to time until the achieved the vision . Worker :

Missions

Employees of the business who give their time and effort to make a business successful. In my caf there are consist of 7 people, which each of them has different job. Three of them as chef in my caf, it is include prepare the raw material, and produce the product. So they must have skill to process raw material until be a product well. One people as cashier, that must accounting profit from the product. Two people as attendant , that must serve the costumer. And the last people as attendant in the Library of caf, that must serve the consumer want (book that they want to read) Costumers :

Costumer are important especially in my business. These are the people who buy the good of my business.

The community :

There is all people who are directly or indirectly affected by the actions of my business III. Marketing Aspect 1. SWOT analysis : Strengths : Did not need much money to get raw material The price of the product cheap The taste is delicious Fully natural food Unique product Weaknesses : Necessary updates the production equipment to make it more efficient and safe time, but in mean production cost will increase . Need much money to promote the product, because this business is new Opportunities Less competitor Threats : :

Have a few costumer because there are have not know about my business If more and more time the banana farmer decrease so source of raw material decrease too, it is also mean decrease production. 2. Segmenting Targeting : By Income Group : Income groups can be defined by grouping peoples jobs according to how they are paid. I decided to segment my product in : o Low level of income o Standart level of income o High level of income By Age : The products buy by people in different ages group there are o Teenage o Adult By Region : Priority of my business is in region that has near with UNIVERSITY, School.

Positioning I make my business in a good positions so have many customers and also profitable for Marketing Strategy Price At the first, the price of my product is at low price for short term, until I sure that many people like my product and have high demand or in other word we can say it promotional pricing. Product My products have good Quality and use interest packaging to make costumer interest and buy my product. Place Place that I sell my products is main place or in main way that crowded, many people pass through this way, so it make many people know my products, they curious and they will try, if they satisfied, they will buy for many times, become my consistent customers . Promotion For the promotion, I prefer to choose a banner in some busy place, I mean many people through this way in daily life. And also I promote in some of local radio. IV. Production Aspects

Raw Material of MUFFIN Banana Chocholato CRUNGKY :

A. 250 gr flour 150 gr sugar 1 sdt soda 1 sdt baking powder 4 sdm chocolate powder B. 100 ml milk 4 piece of banana 100 ml oil Chocolate Paste (1 sdm) C. 2 grain of egg D. Chocolate chip

Equipment

:
Filter Spoon/ ballowisker Large tray Muffin cup Roaster

Production Process

1.Filter raw material A 2.Stir raw material B and C until sugar soluble using ballowisker 3.Put solution of flour to liquid material. Stir slowly for a while 4.Finally put chocolate chips 5.Mold in muffin cup until high 6.Roast with a low fire (190 C) until cooked and ready to serve

Raw Material of Cake Bananama 200 gram Banana (Raja) 100 gram Jackfruit, slice 1 cm 1 sdt baking powder 1 sdt cake soda 4 egg grain

175 gram flour 75 gram cheddar cheese 100 gram margarine 100 gram sugar 50 gram coconut sugar Equipment :

Knife Grinder Spoon Large tray Cake paper Roaster Washbasin

Production Process : 1. Mix flour, baking powder, cake soda. 2. Stir margarine, sugar and coconut sugar until unfurl, add banana ,shake until all of material mix, add egg one by one, stir again. 3.Add jackfruit and flour, stir than put into the circle large tray that have oily by margarine above cake paper. 4.Roast inside Oven with temperature 190c until cooked and sowing with cheese grind, roast again 30 minutes or until the cake cooked and the color look brownish. And put on the large tray, ready to serve.

Raw Material of Black White Cooky

Flour, 200 gram Coconut Sugar, 100 gram Sugar, 100 gram ( Unsalted butter ) / margarine, 200 gram, melted Cooked banana, 300 gram Egg (Yolk), 12 grain Egg (White), 6 grain Equipment :

Spoon Large tray Cake paper Roaster Plate Washbasin

Production Process : 1. 2. 3. 4. 5. Mix coconut sugar, sugar, white and egg yolk .Shake it. Add flour and stir until all of material mix. Pour margarine and stir. Add with banana and stir slowly. Pour batter into square large tray and have oily by margarine above cake paper. Roast batter inside oven with temperature 170c until cooked around 45 minutes. Take and put it on large tray and finishing

Raw material of Creamy Bananama Orango 3 cup sugar 3 cup cream 3 cup milk 3 Bananas, soften 3 orange 3 limun orange Equipment Spoon Freezer Glass :

Production Process : 1. Mix sugar and cream, stir until mixed. Add with milk, bananas, Orange extract, and limun orange. Stir again until all of material mixed. 2.Frozen the material around 45 minutes in freezer. Ready to serve. Raw Material of Yellow Milk Shake 100 ml Cold milk 40 ml Orange Juice 2 sdt Melt sugar 1/2 Soften bananas Equipment : :

Glass Spoon Blender

Production Process : 1.Mix all ingredient, then grind in the blender until soft. To make more beautiful, add garnish with whipped cream and piece of bananas. Raw Material of Bolu cake Yellow Sauce :
Margarine 1/4 Kg Sugar 3/8 Kg 12 grind of egg Vanili 2 Small pack Ovalet 1/2 sdt Flour 3 1/2 ons Chocolate flavor 1/2 box White milk powder5 sdt

Equipment

Washbasin Mixer for mixing Oven Large tray

Production Process : 1. Separate between white and egg yolk. 2. Pour margarine ,soft sugar , vanili and ovalet into washbasin and mix it with mixer around 10 minutes. 3. .After that mix batter with egg yolk. 4. Then pour flour into batter ,and stir for a while. 5. Add milk powder and chocolate powder into batter and stir again. 6. Mix White egg that has separate onto different place during 5 minutes. 7. Pour mixed of white egg into washbasin that contain batter, and mix it around 10 minutes. 8. Put batter into large tray and put it in oven. and the process running around 40 minutes with temperature 25 c. 9. Ready to serve

Total product which will be produce in a year

If I account my production in 1 day I will produce around: Goods: MUFFIN Banana Chocholato CRUNGKY Cake Bananama Bolu Cake Yellow Sauce Black White Cooky : 20 pieces : 20 pieces : 20 pieces : 20 pieces

Beverage: Creamy Bananama Orango Yellow Milk Shake : 15 glass : 15 glass + Total 110 Goods + Beverage Total of product that I produce in a week are: 110 x 7 days = 770 So, I can produce 770good/week Total of product that I produce in a month are: 110 x 30 days = 3300 So, I can produce 3,300good/month

Total of product that I produce in a year are: 110 x 365 days = 40,150 So, I can produce 40,150 good/year

V. Organizational Aspects

OWNER

Production Manager

Accounting Manager

Marketing Manager

3 Chef: Prepare Raw material and produce the product 2 Attendant: serve the consumer

1 Cashier: Account the profit

1 person who has responsibility in promotion of Caf PesAang

Organizational Chart of my business : I choose Short Chain of Command / Wide Structure because it has many advantages for my business there are: Communication: If I use it my communication with my subordinates is quicker and more accurate because each massage has fewer level to pass through before reaching the intended person. Spans of Control will be wider and I can control all my subordinates well.

Criteria of My Worker : Chef : to be my chef in my business they must have criteria like this Skills Ability to cooking, Communicates effectively with people, can manage all raw material as well as possible. Personal Characteristic Honest, responsible, friendly, helpful, organized, respectful Desirable Minimum 1 years experience of working : to be my cashier in my business they must have criteria like this Skills Ability to account quickly, Communicates effectively with people, can manage her/his job well. Personal Characteristic Honest, responsible, friendly, helpful, organized, respectful Desirable Minimum 1 years experience of working : to be my attendant in my business they must have criteria like this Skills Ability to serve the consumer well, Communicates effectively with people, can manage situation. Personal Characteristic Honest, responsible, friendly, helpful, organized, respectful Desirable Minimum 1 years experience of working Communicate in my Business Two Way Communication : I use this method because information that I send to my worker it should be clearly ,my worker can response my information and also we could be discuss it .This could lead to better and clearer information , so there is no miss communication between us . Verbal communication : It is another method that I use, Verbal or oral communication includes: One to One : Its mean that talks between the sender and the receiver. Ex: Like I as the sender and I send the massage speaking to my workers as receiver. Telephone : Using telephone I can give information to my worker through conversation process, its very useful for my business because I can send the massage speaking to my worker without face to face. Meeting : With meeting I can give the information to all my worker quickly because we gather in one place and like discuss about the information ,its democratic.

Cashier

Attendant

VI. Financial Aspects Capital needed : I get the capital from : a) From Owner : Rp 1,000,000 b) From Bank : Rp 1,000,000 Allocation / week except Bold: DESCRIPTION QUANTITY TOTAL PRICE Land and Building Rent Roaster Sugar Cake soda Baking Powder Chocholate Powder Milk Banana Chocholate Chip Chocholate Paste Jackfruit Cheese Margarine Coconut Sugar Egg Orange Vanili Flour Cake Paper 15 @Rp100,000 2 Rstr @Rp 35,000 10 Kg @Rp 5,000 10 Pack @Rp 2,000 10 Pack @Rp 5,000 5 Pack @Rp 6,000 5 Pack @Rp 7,500 2 Bunch@Rp 6,000 2 Pack @Rp 3,000 2 Pack @Rp 3,500 1 Bunch@Rp 5,000 2 pack @Rp 8,500 2 Pack @Rp 4,000 2 Pack @Rp 1,500 50 grain@Rp 500 5 Kg @Rp 10,000 2 Pack @Rp 2,000 20 Kg @Rp 3,500 2 Pack @Rp 2,500 Total : Rp 1,500,000 Rp 70,000 Rp 50,000 Rp 20,000 Rp 50,000 Rp 30,000 Rp 37,500 Rp 12,000 Rp 6,000 Rp 7,000 Rp 5,000 Rp 17,000 Rp 8,000 Rp 3,000 Rp 25,000 Rp 50,000 Rp 4,000 Rp 70,000 Rp 5,000 Rp 1,969,500

NO. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19.

Sale Projection ( Price x Unit): Per week Food : MUFFIN Banana Chocholato CRUNGKY Cake Bananama Bolu Cake Yellow Sauce Black White Cooky

= Rp 4,999 x 20 = Rp 99,999 = Rp 4,999 x 20 = Rp 99,999 = Rp 4,999 x 20 = Rp 99,999 = Rp 4,999 x 20 =Rp 99,999 Rp 399,999

Beverage : Creamy Bananama Orango Yellow Milk Shake = Rp 3,499 x 15 = Rp 52,499 = Rp 3,499 x 15 = Rp 52,499 Rp 104,999 So, my sale projection in a week My sale projection in a month My sale projection in a year : Rp 399,999 + Rp 104,999 = Rp 504,999 : Rp 504,999 x : Rp 2,019,999 x 4 12 =Rp 2,019,999 =Rp 24,239,999

Cost Projection (Fixed cost + Variable cost): Fixed Cost : 1. Land and Building Rent 15 @Rp100,000 Rp 1,500,000 2. Roaster 2 Rstr @Rp 35,000 Rp 70,000 Total 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Variable Cost Sugar Cake soda Baking Powder Chocholate Powder Milk Banana Chocholate Chip Chocholate Paste Jackfruit Cheese Margarine Coconut Sugar Egg Orange Vanili Flour Cake Paper : 10 Kg @Rp 5,000 10 Pack @Rp 2,000 10 Pack @Rp 5,000 5 Pack @Rp 6,000 5 Pack @Rp 7,500 2 Bunch@Rp 6,000 2 Pack @Rp 3,000 2 Pack @Rp 3,500 1 Bunch@Rp 5,000 2 pack @Rp 8,500 2 Pack @Rp 4,000 2 Pack @Rp 1,500 50 grain@Rp 500 5 Kg @Rp 10,000 2 Pack @Rp 2,000 20 Kg @Rp 3,500 2 Pack @Rp 2,500 Total Rp 1,570,000 Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp 50,000 20,000 50,000 30,000 37,500 12,000 6,000 7,000 5,000 17,000 8,000 3,000 25,000 50,000 4,000 70,000 5,000 399,500

(Fixed cost + Variable cost) ( Rp 1,570,000) + ( Rp 399,500 ) = Rp 1,969,500

 PesAang Caf Balance Sheet Fixed assets Land and building Machinery (Like: Roaster) Current assets Cash Current liabilities Working capital (net current assets) Net assets
Financed by:

2011 Rp 1,500,000 Rp 70,000 Rp 430,000

2010 Rp 1,400,000 Rp 60,000 Rp 450,000 Rp 0 Rp 450,000 Rp 1,910,000 Rp 900,000 Rp 1,010,000 Rp 1,910,000

Rp 0 Rp 430,000 Rp 2,000,000 Rp 1,000,000 Rp 1,000,000 Rp 2,000,000

Owner Long-term liabilities Long-term bank loan Capital employed

PesAang Caf Profit and loss statement Gross profit Rp 5,064,000 Non trading income Rp 240,000 Rp 5,304,000 Less expenses: Wages and salaries Rp 1,800,000 Electricity Rp 300,000 Rent Rp 1,500,000 Depreciation Rp 50,000 Advertising expenses Rp 320,000 Rp 3,970,000 Net profit Rp 1,334,000

VII. Environmental analysis All caf or restaurant that serving some good exactly produce waste from their production process in form of solid, liquid or gasses .Like vegetables rubbish, foods residue, liquid pollution like soap water,smoke etc .That can effect environmental condition, the environment to be unbalance, it can stimulate pollution in everywhere .But in my business I have thought about that, to decrease that effect or pollution I will do this way:

1. Collect all organic waste that produce in my business especially in production process in one place( dustbin / litter) and I manage it by bring(sell) it to people that her/his job is making compost, so rubbish can useful to be the raw material of compost, I also can get income around Rp 5,000. It can decrease the rubbish in my caf right. 2. My business use LPG for production process so it will not produce much smoke that can make air pollution. 3. In my business I do not throw rubbish like (bananas skin) because I can reused again to be some of my product in PesAang Caf. I can use it as the raw material of my product (Creamy Bananama Orango), why I used this raw material? Because actually bananas skin consist of Vit.C, vit.B, Calcium and Protein. So it is healthy for us and also cheap.