LOVE CHEQUE

Concept:
The movie revolves around the life of Rohini Sharma (Katrina Kaif) , who is a orphan born and brought up at a hostel in San Francisco. Rohinis life takes a new turn when she meets Aryan (Hrithik Roshan) and is instantly charmed by his success and power. Aryan and Rohini share an instant rapport and soon they decide to get married. 6 months post the marriage, when Aryan is on a trip to London, Rohini meets Raj (Ranbir Kapoor) , who is her new next door neighbour. In need of a friend and companion, Raj adds a spirit of liveliness into Rohinis life by being there for her whenever in need. A special bond develops between the two, and one fine day, Raj proposes Rohini, only to know that she is already married. However, he makes her realise that even she has fallen for him. This realisation leads Rohini to a path of dilemma ..where she has to choose between Love and Marriage.. A love triangle, like never before!..LOVE CHEQUE!

Cast and Crew Details: STARCAST: Katrina Kaif (Rohini) Hrithik Roshan (Aryan) Ranbir Kapoor (Raj)

DIRECTION: Ayan Mukherjee PRODUCTION: i-Teen Productions MUSIC: Pritam RUNTIME: 2 hours 20 minutes

Key Factors in the Film Industry impacting the Future

Corporatization of the industry Growth in multiplexes Digital cinema Increasing collections from overseas market Coproduction Improved models of financing films High Growth in home video market Increase in marketing spends India is in talks with several countries for treaties and agreements in the domain of entertainment and media Varied unique subjects Indian films abroad Improved State of Art post production facilities

JOINT VENTURE
Why Hinduja Group?

One of Indias premier transnational conglomerates Been in existence for over 90 years Present in 10 business sectors Present in 32 countries Employs over 35,000 personnel Major Companies Listed in Stock Exchanges -India Turnover of the Group is several billion dollars

A glorious chapter in the history of Indian Cinema, a chapter scripted in the early years by Hinduja Groups initiative to finance, trade and distribute movies globally The group tapped and exploited its role as a distributor of Indian films in both traditional and non-traditional territories. Realizing its role as the cultural ambassador of India, the Hinduja Group set up Ashoka Co. Ltd. In Iran in 1958 The first Indian movies to hit the Iranian screens were Raj Kapoors Shri 420 and t he Dev Anands Baazi. In less than a year, the group set up offices in Istanbul, Egypt, Bangkok, Tel Aviv, Beirut, Jordan, London, Singapore, Jakarta, Mauritius, Madagascar to name a few

 Ever the trend-setter, the Hinduja group broke new grounds by adding value to these movies in the form of dubbing, sub-titling, etc. The group formed a number of joint ventures with leading distributors globally to enhance the reach of Indian cinema into the hearts of millions around the world Over the years, the Hinduja group associated with the leading Indian film makers to from partnership that heralded some of the greatest hits to ever hit the Indian screens. These movies would then transgress geographical boundaries thanks to the extensive distribution network of this group Today Groups Media Businesses are metamorphosed into IndusInd Media & Communications Limited (IMCL), an integrated media power house with service offerings in the content, access and commerce segments directly and through its various subsidiaries.

SPONSORSHIP FOR U.S. MARKET FILM DISTRIBUTION

1. GUCCI Most recognized luxury brands Presented all over the world Access to a larger talent pool 2. PUMA Puma is one of the leading brand in the sports industry. In movie Product Placement Promotional activity with stars in the US Market for promotions 3. ASTON MARTIN Specialises in sports and luxurious cars. Well known and direct relation with Hollywood industry. Have sponsored and their cars have been featured in more than 200 Hollywood films. Prominent amongst them are 2012, Fantastic Four, Speed, Oceans 11 and no James bond movie is complete without Aston martin car. Their vast experience and amazing brand value is what we are banking on to make our movie a great hit.

SWOT ANALYSIS
Strengths: Experienced Producer Experienced Director Well Known Actors (Hritik, Ranbir & Katrina) Strong Artistic Team Access to Capital, Presale or Distributor Already In Place. Great Music, Songs, Background Score, etc.

Weaknesses: Lack of Experience of Releasing A Movie In International Market, Lack of proper planning, Disorganization in the chain of command. Technical capability as compared to international movies.

Opportunities: Addressing what film subjects are lacking in the marketplace Trends that are forming that could be further developed Possible cross promotion or affiliate programs Possible alternative streams of revenue such as soundtrack, merchandise. Ability to self distribute using various up and coming platforms.

Threats: Number of similar films competing for the same audience, Lack of low budget traditional distributors leads to the need and additional work of self distribution, Economic conditions make raising needed capital difficult. Cultural difference.

MOVIE BUDGET & BREAKEVEN Movie Budget

Total budget would be RS150 crore (divided in 3 parts) Above the line cost (includes fees of : story, screenplay, producer, director, cast, travel and living and contingency).this would be a total of 70 crore. Total production cost(includes: production staff, camera team, make up team, special effects, music, sound, insurance, editing, etc). this would be a total of 40 crores Marketing/publicity: (promotional events, online marketing, viral marketing, promoting movie at international film festivals, TV ads, etc.) = 40 crores

Breakeven
Revenue is generated through: Distributors licensing fee = 73 crore( should be 183% of total production cost) Satellite, TV rights, merchandise and music rights = 60 crores.( current market rate for a movie which is hyped to make more that 100 crores at box office) Domestic + overseas box office collections = (17 crores) This makes a total of 150 crore. So we have achieved a breakeven. And naturally box office collections wont be that less

COMPETITION
Indian movies which have superstar cast have always done well at the international markets. Recent past shows movies of Shahrukh, Salman and Aamir have been great successes at international movie markets. The major challenge lies in acquiring a substantial number of screens for your movie in the foreign countries. Obviously a majority of screens wud be taken up by the local movies but we can still try and acquire screens from other foreign movies.( for example in US market, US films wud get majority share, remaining share is of other films of bollywood, Chinese films, Japanese films, etc). This is done by having a strong distribution network in foreign countries. an example of this can be: The most aggressive Indian player in Hollywood is Anil Ambani's Reliance Big Pictures, which has invested USD 325 million for a 50 percent stake in Steven Spielberg's Dreamworks. The group has also forged development partnerships with several U.S. production houses owned by Nicholas Cage, Jim Carrey, Tom Hanks, Brad Pitt, Julia Roberts and George Clooney. Another way of overcoming the competition is making a cultural crossover film.: The Indian film industry has not yet been able to create universally appealing content for a global audience. The genre of Indian film is extremely different from a Hollywood movie; it is longer, has many song and dance numbers, and is considered too dramatic to appeal to Western audiences. Some new directors who are exposed to Western film making are making Indian movies in keeping with Western sensibilities to draw wider audiences in world cinema. There has never been a genuine crossover film which has fared well in both international and local markets, because crossover films need to appeal to a universal audience and cultural tastes and preferences are always difficult to predict.