1 Melissa Hinton CINS 3050 Ch.

5 Review Questions

1. What is Web 2.0? Give some examples of Web 2.0 capabilities. Term used to describe dynamic Web applications that allow people to collaborate and share information online. a. Articles in the online encyclopedia Wikipedia are jointly written and edited by the online community. b. Amazon.com incorporates book reviews from its customers. c. Social media software such as Facebook, Myspace, etc. 2. How can social software help harness the wisdom of the crowd? By leveraging the collective intelligence of large groups of people through blogs, social presence, instant messaging, and virtual worlds. 3. Why is using Web 2.0 applications an important factor for attracting and retaining employees? a. You can find more about customers needs with these applications. In turn this helps to gain the attraction of younger workers, who grew up using this software. 4. How can social software enhance communication? a. Collaboration can be done. i. At the same time through chatting online ii. Through e-mails, discussion boards, etc. b. Virtually i. Virtual worlds 1. Everquest 2. Blue Mars 3. Second Life 5. What is blogging, and why are blogs sometimes controversial? Blogging is the process of creating an online text diary. (ex-Wordpress, Harvard Business Review) a. Amateur journalism, in which some writers cut corners. 6. Explain the difference between blogging and microblogging tools. a. Microblogging i. Allows people to voice their thoughts with short status updates. 1. Twitter b. Blogging i. Often lengthy, in-depth, posts. 7. What is the network effect? The notion that the value of a network (or tool or application based on a network) is dependent on the number of other users. 8. How can social bookmarking and social cataloging help in an organization's knowledge management efforts? Contributors build up catalogs regarding specific topics; such as academic citations, wireless networks, books and music, and so on. 9. What is tagging, and how are organizations using it in their Web sites? Adding metadata to media or other content. a. Can add keywords.

2 i. Adding keywords to YouTube videos enables users to find that specific type of video easier. What are virtual teams, and how do they help to improve an organization's capabilities? A work team that is composed of members that may be from different organizations and different locations that form and disband as needed. a. Reduce costs b. Easy to use c. More efficient than e-mail or FTP d. No need to purchase software upgrades. What is a wiki? Why would an organization want to implement a wiki? A wiki is a website that is linked to a database that enables its users to post, edit and add additional information. They can be reversed and all original information is kept in history. a. Employee involvement b. Ease of use Explain what is meant by crowdsourcing and how the Web is enabling this form of collaboration. The use of everyday people as cheap labor force, enabled by information technology. a. Companies can post problems and anyone can solve them. i. justanswer.com How can organizations use social networking to connect with their customers? a. Feedback b. Reviews c. Recommendations What is viral marketing? What capabilities of the Web help to spread the virus? Its a type of marketing that resembles offline word-of-mouth communication in which advertising messages are spread similar to how real viruses are transmitted through offline social networks. a. Social network users can spread the virus from user to user. What capabilities will define the Web of the future? a. Semantic webbetter indexing of websites, topics, and subjects b. The world wide databaseability for databases to be distributed and accessed from anywhere c. Open technologiesdesign of websites and software so that they can be easily integrated d. Open IDprovision of online identity that can be easily ported to mobile devices, PCs, and more allowing for easy authentication across different Web sites e. Integration of Legacy devicesability to use current mobile devices as credit cards, tickets, reservations, etc. f. Intelligent applicationthe use of agents, machine learning and semantic Web concepts to complete intelligent tasks for users Why is organizational culture an important factor in Enterprise 2.0 initiatives? a. People are able to participate by choice and not out of being forced i. Ex: Facebook Why can social media be both a blessing and a threat for organizations? a. They give you the freedom of expression

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3 b. They are viewed by millions, which means something you say could keep you from job prospects 18. How can organizations plan for social media disasters? a. Have a crisis team from within your organization b. Identify your worst social media nightmare; know the signs to look for. c. Monitor your social media environment (Facebook, YouTube, Twitter) and be connected and responsive. d. Act quickly; the first 24 hours count.