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Undergraduate Degree
(Bachelor of Business and Economics)
Fall 2011
Our faculty and staff would like to welcome you to the College of Business and
Economics (CBE). Here at CBE we work together to provide you every
advantage that the school has to offer. It is not only our responsibility but also
our pleasure to serve the needs of our students in every possible way. Please
know that our door is open to you and our staff will always be available to assist
you and to address your concerns.
Contact
Qatar University,
College of Business and Economics
P.O. Box 2713, Doha, QATAR
Tel: (+974) 4403-5020/21/17 - CBE Advising Center (Female)
Tel: (+974) 4403-5025 - CBE Advising Center (Male)
Fax: (+974) 4403-5001
E-mail: bus-econ@qu.edu.qa
www.qu.edu.qa
( )
Female Form
Select one major and one optional minor from the following combinations:
Major
Accounting
Finance
Management
Marketing
Minor
Finance
Management
Marketing
Economics
Management Information Systems
International Business
No Minor Selected*
Accounting
Management
Marketing
Economics
Management Information Systems
International Business
No Minor Selected*
Accounting
Finance
Marketing
Economics
Management Information Systems
International Business
No Minor Selected*
Accounting
Finance
Management
Economics
Management Information Systems
International Business
No Minor Selected*
* Students not seeking any particular minor (no minor) must complete 12 Credit
Hours taken from available courses in any major offered at CBE excluding the
student declared major.
) )
Male Form
Select one major and one optional minor from the following combinations:
Major
Minor
Finance
Management
Marketing
International Business
No Minor Selected*
Accounting
Management
Marketing
International Business
No Minor Selected*
Accounting
Finance
Marketing
International Business
No Minor Selected*
Accounting
Finance
Management
International Business
No Minor Selected*
Accounting
Finance
Management
Marketing
* Students not seeking any particular minor (no minor) must complete 12 Credit
Hours taken from available courses in any major offered at CBE excluding the
student declared major.
-2-
Number
DAWA
ENGL
ENGL
ARAB
ARAB
111
202
203
100
200
Title
Offered
CR
Prerequisite
Total
CH
Islamic Culture
Engl Lang I Post Foundation
Engl LangII Post Foundation
Arabic I
Arabic II
F&S
F&S
F&S
F&S
F&S
3
3
3
3
3
(Instruction in Arabic)
ENGL004
ENGL202
(Instruction in Arabic)
(Instruction in Arabic)
15
Number
ARAB
EDUC
INTA
INTA
INTA
INTA
INTA
ISLA
LAWC
LAWC
MCOM
PSYC
SOCI
SOCI
SOCI
SOCI
SOCI
SOWO
SOWO
SOWO
SOWO
484
203
102
203
206
401
404
302
222
250
201
205
120
121
263
363
467
101
200
302
361
Title
Sociology of Literature
Family Relationships
Introduction to Political Science
Women in Islam
Globalization
International Relations Theory
Gender and Law
Family law
Constitutional Law
Family Law
Media and Society
Social Psychology
Introduction to Sociology
Introduction to Anthropology
Badawi Society
Ethnicity
Globalization
Introduction to Social Work & Welfare
Social Work and the Law
Mental Health & Social Work
Society and Human Rights
-3-
Offered
Total C H
Number
BIOL
CHEM
GEOL
PHYS
STAT
101
101
101
183
101
Title
Offered
Biology I
General Chemistry I
Principles of Geology
Introduction to General Physics
Statistics I
Total C H
Number
ARAB
ARAB
ARAB
DAWA
DAWA
DAWA
ENGL
ENGL
ENGL
ENGL
ENGL
ENGL
ENGL
HIST
HIST
HIST
HIST
HIST
ISLA
221
326
482
117
202
305
155
156
157
207
209
213
233
217
332
334
336
416
205
Title
Offered
Total C H
HIST
HIST
INTA
Number
121
222
306
Title
History of Qatar
The Gulf in Modern Period
Gulf Studies
Offered
Total
CH
3
-4-
ARAB
ARAB
ARAB
ARAB
DAWA
DAWA
DAWA
DAWA
EDUC
EDUC
FREN
INTA
INTA
INTA
ISLA
ISLA
ISLA
ISLA
LAWC
LAWC
PHIL
PSYC
SOCI
SPSC
SPSC
Number
224
261
262
271
100
113
203
206
310
317
101
308
405
415
102
104
201
209
102
339
111
201
200
101
201
Title
Offered
Total C H
Number
DAWA
DAWA
DAWA
DAWA
EDUC
EDUC
ENGL
ENGL
HONS
INTA
INTA
INTA
INTA
INTA
INTA
ISLA
LAWC
114
204
205
302
200
201
150
151
100
100
101
103
200
209
301
202
101
Title
Offered
Total C H
Number
Title
Offered
CR
MATH
119
Business Mathematics I
F&S
LAWC
215
Business Law
F&S
Prerequisite
Total
CH
6
Number
Title
Offered
Prerequisite
Total
CH
Free Electives
F&S
College Core
Required college courses,45 credit hours,15 courses
Course
Subject Number
Title
Offered
CR
Prerequisite
MAGT
101
Principles of Management
F&S
ENGL004
MAKT
101
Principles of Marketing
F&S
MAGT 101
ACCT
110
Financial Accounting
F&S
ENGL004+COMP002
ECON
111
Principles of Microeconomics
F&S
ENGL004+MATH002
ECON
112
Principles of Macroeconomics
F&S
ENGL004+MATH002
ACCT
116
Managerial Accounting
F&S
ACCT110
MIST
201
Introduction to Management
Information Systems
F&S
MAGT101+COMP002
FINA
201
Principles of Finance
F&S
MAGT101+MATH119
STAT
220
Business Statistics I
F&S
ENGL004
MATH
221
Business Mathematics II
F&S
MATH 119
STAT
222
Business Statistics II
F&S
STAT220
MAGT
304
F&S
MAGT101+STAT220
MAGT
306
International Business
F&S
FINA201 +ECON112
MAGT
307
Internship in Business
Summer
MAGT304+ACCT116
MAGT
405
Strategic Management
F&S
FINA201 +MAKT101
Total
CH
45
*CBE Students are not allowed to register in the following courses ENGL 200, ENGL201, MATH100,
MATH 101 , MATH 103, MATH 104, and MCOM 220.
-6-
ACCOUNTING
Major in Accounting
(21 credit hours, 7 courses) classified into two categories:
1) Required courses (15 credit hours, 5 courses)
SUB
ACCT
ACCT
ACCT
ACCT
ACCT
NO
221
222
331
333
421
Title
Intermediate Accounting I
Intermediate Accounting II
Cost & Management Accounting
Auditing I
Accounting Information Systems
Credit hours
3
3
3
3
3
Prerequisites
Offered
ACCT 116
ACCT 221
ACCT 116
ACCT 221
ACCT 116
NO
411
413
418
428
424
Title
Government Accounting
Auditing II
Advanced Accounting
Financial Statements Analysis
International Accounting
Credit hours
3
3
3
3
3
Prerequisites
Offered
ACCT116
ACCT 333
ACCT 221
ACCT 116
ACCT 116
-----Spring
F all
F all
Spring
Prerequisites
Offered
ACCT 116
ACCT 221
ACCT 116
ACCT 221
Minor in Accounting
(12 credit hours, 4 courses)
SUB
ACC T
ACCT
ACC T
ACC T
NO
221
222
331
333
Title
Intermediate Accounting I
Intermediate Accounting II
Cost & Management Accounting
Auditing I
-7-
Credit hours
3
3
3
3
ECONOMICS
Major in Economics
(21 credit hours, 7 courses) classified into two categories:
1) Required courses (15 credit hours, 5 courses)
SUB
ECON
ECON
ECON
ECON
ECON
NO
211
212
214
311
453
Title
Intermediate Microeconomics
Intermediate Macroeconomics
Monetary Policy
Econometrics
International Economics
Credit hours
3
3
3
3
3
Prerequisites
Offered
Fall
Spring
Spring
Spring
Fall
NO
451
452
454
472
Title
Economic Development
Industrial Economics
Economics of Energy
Managerial Economics
Credit hours
3
3
3
3
Prerequisites
Offered
Fall
Spring
Fall
Spring
Prerequisites
Offered
Fall
Spring
Spring
Fall
Minor in Economics
(12 credit hours, 4 courses)
SUB
ECON
ECON
ECON
ECON
NO
211
212
214
453
Title
Intermediate Microeconomics
Intermediate Macroeconomics
Monetary Policy
International Economics
Credit hours
3
3
3
3
-8-
FINANCE
Major in Finance
(21 credit hours, 7 courses) classified into two categories:
1) Required courses (15 credit hours, 5 courses)
SUB
NO
Credit hours
Prerequisites
Offered
FINA
FINA
FINA
FINA
301
302
303
304
Corporate Finance
Investment
Financial Markets & Institutions
Title
3
3
3
International Finance
FINA
401
Portfolio Management
FINA 201
FINA 201 + STAT 220
FINA 201
FINA 302 OR MAGT 306
OR ( MAGT 304+FINA 201)
FINA 302
Spring
Fall & Spring
NO
Title
FINA
FINA
FINA
FINA
402
403
404
405
Personal Finance
Insurance and Risk Management
Islamic Banking & Finance
Financial Derivatives
Credit hours
3
3
3
3
Prerequisites
Offered
FINA 201
FINA 201 + STAT 222
FINA 201 + STAT 220
FINA 302
Spring
Fall
Spring
Fall
Prerequisites
FINA 201
FINA 201 + STAT 220
FINA 201
FINA 302
Offered
Minor in Finance
(12 credit hours, 4 courses)
SUB
FINA
FINA
FINA
FINA
NO
301
302
303
401
Title
Corporate Finance
Investment
Financial Markets & Institutions
Portfolio Management
Credit hours
3
3
3
3
-01-
Fall &Spring
Fall & Spring
Fall
Fall & Spring
MANAGEMENT
Major in Management
(21 credit hours, 7 courses) classified into two categories:
1) Required courses (15 credit hours, 5 courses)
SUB
NO
MAGT
MAGT
301
302
MAGT
303
MAGT
MAGT
305
406
Title
Credit hours
Prerequisites
Offered
3
3
MAGT 101
MAGT 101
FINA 201 + MAKT 101 +
ECON 112 + ACCT 116
MAGT 304
MAGT 304
Fall
Fall
Organizational Behavior
Human Resource Management (HRM)
Entrepreneurship & Small Business
Management
Comparative Management
Total Quality Management (TQM)
3
3
3
Fall
Spring
Fall
NO
MAGT
401
MAGT
MAGT
MAGT
402
403
404
Title
Credit hours
Prerequisites
Offered
Fall
3
3
3
MAGT 301
MIST 201 + MAGT 306
STAT 220
Spring
Fall
Spring
Minor in Management
(12 credit hours, 4 courses)
SUB
NO
MAGT
MAGT
301
302
MAGT
303
MAGT
406
Title
Credit hours
Prerequisites
Offered
3
3
MAGT 101
MAGT 101
FINA 201 + MAKT 101 + ECON
112 + ACCT 112
MAGT 304
Fall
Fall
Organizational Behavior
Human Resource Management (HRM)
Entrepreneurship & Small Business
Management
Total Quality Management (TQM)
3
3
-00-
Fall
Fall
MANAGEMENT INFORMATION
SYSTEMS
Major in MIS
(21 credit hours, 7 courses) classified into two categories:
1) Required courses (15 credit hours, 5 courses)
SUB
NO
Title
MIST
MIST
MIST
MIST
MIST
301
302
303
304
401
Credit hours
Prerequisites
Offered
3
3
3
3
3
MIST 201
MIST 201
MIST 201
MIST 201
MIST 301
Fall
Fall
Spring
Spring
Fall
NO
MIST
MIST
MIST
MIST
402
403
404
405
Title
Credit hours
Prerequisites
Offered
3
3
3
3
MIST 301
MIST 201
MIST 201
MIST 401
Fall
Fall
Spring
Spring
Credit hours
Prerequisites
Offered
3
3
3
3
MIST 201
MIST 201
MIST 201
MIST 201
Fall
Fall
Spring
Spring
Minor in MIS
(12 credit hours, 4 courses)
SUB
NO
MIST
MIST
MIST
MIST
301
302
303
304
Title
Introduction to Programming in Business
Data Base Management Systems (DBMS)
Systems Analysis and Design (S&D)
Data Communications and Networking
-01-
MARKETING
T
Major in Marketing
NO
MAKT
MAKT
MAKT
MAKT
MAKT
301
302
303
304
401
Title
Consumer Behavior
Marketing Management
International Marketing
Strategic Marketing
Marketing Research
Credit hours
Prerequisites
Offered
3
3
3
3
3
MAKT 101
MAKT 101
MAKT 101
MAKT 401 OR MAKT 301 OR MAKT 302
MAKT 101 + STAT 220
Fall
Fall
Spring
Spring
Fall
NO
MAKT
MAKT
MAKT
MAKT
402
403
404
405
Title
Sales Management
E-Marketing
Services Marketing
Promotion Management
Credit hours
Prerequisites
Offered
3
3
3
3
Spring
Fall
Spring
Fall
Minor in Marketing
(12 credit hours, 4 courses)
SUB
NO
MAKT
MAKT
MAKT
MAKT
301
302
303
401
Title
Consumer Behavior
Marketing Management
International Marketing
Marketing Research
Credit hours
Prerequisites
Offered
3
3
3
3
MAKT 101
MAKT 101
MAKT 101
MAKT 101 + STAT 220
Fall
Fall
Spring
Fall
-02-
INTERNATIONAL BUSINESS
T
Minor in IB
(12 credit hours, 4 courses)
1) Required courses (9 credit hours, 3 courses (One course will have already been fulfilled
through the student major with the remaining three courses fulfilling the minor
requirement)
SUB
NO
Credit hours
Prerequisites
Offered
MAKT
303
International Marketing
Title
Spring
FINA
304
International Finance
MAGT
ECON
305
453
Comparative Management
International Economics
3
3
MAKT 101
FINA 302 OR MAGT 306
OR ( MAGT 304+FINA 201)
MAGT 304
ECON 111+ ECON 112
Spring
Spring
Fall
NO
Title
Credit hours
Prerequisites
Offered
ECON
FINA
MAKT
MAGT
214
303
401
406
Monetary Policy
Financial Markets & Institutions
Marketing Research
Total Quality Management (TQM)
3
3
3
3
Spring
Fall
Fall
Fall
NO
MAKT
FINA
MAGT
ECON
303
304
305
453
Title
International Marketing
International Finance
Comparative Management
International Economics
Credit hours
Prerequisites
Offered
3
3
3
3
MAKT 101
MAGT 306 + MAGT 304 + FINA 201
MAGT 304
ECON 111+ ECON 112
Spring
Spring
Spring
Fall
-03-
NO
MAKT
MAGT
ECON
303
305
453
Title
Credit hours
Prerequisites
Offered
3
3
3
MAKT 101
MAGT 304
ECON 111+ ECON 112
Spring
Spring
Fall
International Marketing
Comparative Management
International Economics
NO
Title
Credit hours
Prerequisites
Offered
ECON
MAKT
MAGT
214
401
406
Monetary Policy
Marketing Research
Total Quality Management (TQM)
3
3
3
Spring
Fall
Fall
NO
MAKT
FINA
ECON
303
304
453
Title
International Marketing
International Finance
International Economics
Credit hours
Prerequisites
Offered
3
3
3
MAKT 101
MAGT 306 + MAGT 304 + FINA 201
ECON 111+ ECON 112
Spring
Spring
Fall
NO
ECON
FINA
MAKT
214
303
401
Title
Monetary Policy
Financial Markets & Institutions
Marketing Research
Credit hours
Prerequisites
Offered
3
3
3
Spring
Fall
Fall
-04-
NO
MAKT
FINA
MAGT
303
304
305
Title
Credit hours
Prerequisites
Offered
3
3
3
MAKT 101
MAGT 306 + MAGT 304 + FINA 201
MAGT 304
Spring
Spring
Spring
International Marketing
International Finance
Comparative Management
NO
Title
Credit hours
Prerequisites
Offered
FINA
MAKT
MAGT
303
401
406
3
3
3
FINA 201
MAKT 101 + STAT 220
MAGT 304
Fall
Fall
Fall
NO
FINA
MAGT
ECON
304
305
453
Title
Credit hours
Prerequisites
Offered
3
3
3
Spring
Spring
Fall
International Finance
Comparative Management
International Economics
NO
Title
Credit hours
Prerequisites
Offered
ECON
FINA
MAGT
214
303
406
Monetary Policy
Financial Markets & Institutions
Total Quality Management (TQM)
3
3
3
Spring
Fall
Fall
NO
MAKT
FINA
MAGT
ECON
303
304
305
453
Title
International Marketing
International Finance
Comparative Management
International Economics
Credit hours
Prerequisites
Offered
3
3
3
3
MAKT 101
MAGT 306 + MAGT 304 + FINA 201
MAGT 304
ECON 111+ ECON 112
Spring
Spring
Spring
Fall
-05-
STUDENTS
Required Courses for a General Business Minor (24 credit hours, 8 courses)
SUB
NO
MAGT
101
MAKT
101
ACC T
110
ECON
111
ECON
Title
Credit hours
Prerequisites
Offered
Principles of Management
ENGL004
Principles of Marketing
MAGT 101
ENGL004 + COMP002
Principles of Microeconomics
ENGL004 + MATH002
112
Principles of Macroeconomics
ENGL004 + MATH002
MATH
119
Business Mathematics I
MATH002
STAT
220
Business Statistics I
ENGL004
FINA
201
Principles of Finance
Financial Accounting
-06-
QATAR UNIVERSITY
COLLEGE OF BUSINESS AND ECONOMICS
Freshmen Year
First Semester
English I
Business Math I
Principles of Management
Principles of Microecono2mics
General Skills package
Total
Hours
Second Semester
Hours
3
3
3
3
3
15
English II
Arabic 100 Language
Principles of Macroeconomics
Principles of Marketing
Natural Science/Mathematics package
Total
3
3
3
3
3
15
Sophomore Year
First Semester
Business Statistics I
Financial Accounting
Introduction to MIS
Humanities /Fine Arts package
General Knowledge package
Total
Hours
3
3
3
3
3
15
Second Semester
Principles of Finance
Managerial Accounting
Business Math II
Social/Behavioral Sciences package
Islamic Culture
Total
Hours
3
3
3
3
3
15
Junior Year
First Semester
Hours
Second Semester
Hours
3
3
3
3
3
3
18
3
3
3
3
3
3
18
Senior Year
First Semester
Hours
Second Semester
Hours
3
3
3
3
2
14
3
3
3
3
3
15
-07-
Course Descriptions
)(in English and Arabic
-08-
Accounting
Course Number: ACCT 110 (Fall and Spring)
Course Name: Financial Accounting
Credit Hours: (3 hours)
This course introduces financial accounting for various business entities. Topics
covered include accounting concepts and principles based on generally accepted
accounting principles (GAAP). Emphasis will be on analyzing, recording, classifying,
and communicating information including the preparation of financial statements.
) (ACCT 110 :
:
) 3( :
.
.
.
) (ACCT 221 :
)1( :
) 3( :
: .
.
-10-
) (ACCT 418 :
:
) 3( :
.
-12-
( ACCT 424 :)
:
3( :)
.
.
.
-13-
Economics
Course Number: ECON 111 (Fall & Spring)
Course Name: Principles of Microeconomics
Credit Hours: (3 hours)
This course focuses on basic microeconomic concepts such as supply and demand,
market equilibrium, the concept of elasticity, consumer choice, utility, production and
costs, the theory of perfect competition, monopoly and monopolistic competition.
) (ECON 111 :
:
) 3( :
.
Course Number: ECON 112 (Fall & Spring)
Course Name: Principles of Macroeconomics
Credit Hours: (3 hours)
This course focuses on basic macroeconomic concepts such as the production possibility
set, the circular flow of income, the national accounts, the components of aggregate
spending, a simple model of income determination and international linkages.
) (ECON 112 :
:
) 3( :
.
-15-
) (STAT 220 :
)1( :
) 3( :
.
-16-
)(ECON 311 :
:
) 3( :
.
-17-
) (ECON 453 :
:
) 3( :
.
-18-
Finance
-21-
) (FINA 302 :
:
) 3( :
.
Course Number: FINA 303 (Fall)
Course Name: Financial Markets and Institutions
Credit Hours: (3 hours)
This course examines the operations, mechanics and structure of the financial system.
Topics include commercial banking, non-bank financial institutions, money and capital
markets, and the impact of monetary policy on financial institutions. An introduction
to the international financial system is also provided.
) (FINA 303 :
:
) 3( :
.
Course Number: FINA 304 (Spring)
Course Name: International Finance
Credit Hours: (3 hours)
This course surveys techniques of investment analysis and portfolio management
within an international context. Topics include International monetary environment
and institutions, determinants of foreign exchange rates and risk
management, valuation and portfolio analysis of international stocks and bonds,
and foreign investment analysis.
) (FINA 304 :
:
) 3( :
:
.
Course Number: FINA 401 (Fall & Spring)
Course Name: Portfolio Management
Credit Hours: (3 hours)
This course covers various topics related to portfolio management. Topics include
diversification and portfolio theory, capital market theory, security selection and bond
selection; portfolio management: revision of equity portfolio and fixed-income
portfolio, risk management with derivative securities, performance evaluation, and
portfolio managers duties and responsibilities; integrating derivative assets and
portfolio management.
-20-
) (FINA 401 :
:
) 3( :
.
.
Course Number: FINA 402 (Spring)
Course Name: Personal Finance
Credit Hours: (3 hours)
This course provides an overview of fundamental concepts of personal finance. Topics
include types of investment securities, retirement and real estate planning, insurance
planning, budgeting, credit, home ownership, and savings.
) (FINA 402 :
:
) 3( :
.
:
.
Course Number: FINA 403 (Fall)
Course Name: Insurance and Risk Management
Credit Hours: (3 hours)
This course addresses and examines the basic risk theory and elementary risk
management principles and techniques. Topics include life insurance and annuity
products, property/liability insurance, life/health insurance, and selected social
insurance programs, insurers and their operations, guidelines for efficient purchase
and use of insurance products. Special attention is given to the attitudes of consumers
towards life and general insurance in GCC countries and the role of insurance
companies as non-banking financial institutions.
) (FINA 403 :
:
) 3( :
.
Course Number: FINA 404 (Spring)
Course Name: Islamic Banking and Finance
Credit Hours: (3 hours)
This course introduces the concept of economic behavior of a society that adheres to the
Islamic doctrine; economic properties of an Islamic economy, general equilibrium and
macroeconomic policies in Islamic economies, Islamic banks and finance and the role of
the stock exchange in an Islamic economy. Other topics include basic differences
between Islamic banks and conventional banks; financial instruments of Islamic banks;
profit/loss sharing method of finance is compared with fixed interest charges. The
relationship between Islamic financial institutions and the Central Bank is analyzed.
-21-
( FINA 404 :)
:
3( :)
.
-22-
Management
Course Number: MAGT 101 (Fall and Spring)
Course Name: Principles of Management
Credit Hours: (3 hours)
This course focuses on the fundamental concepts of management including its
characteristics, evolution and importance. Among the topics to be covered include the
functions performed by managers, such as planning, organizing, directing and
controlling. Other topics to be covered include the applications of management in
various functional areas of business such as marketing, finance, personnel, production,
etc.
) (MAGT 101 :
:
) 3( :
.
-23-
) (MAGT 302 :
:
) 3( :
MAGT101 :
.
-24-
-25-
) (MAGT 403 :
:
) 3( :
.
.
Course Number: MAGT 404 (Spring)
Course Name: Project Management
Credit Hours: (3 hours)
This course focuses on the various issues and techniques in managing a project. Topics
covered include project life cycle, project definition, project planning, techniques of
managing projects, project planning covering cost, quality and time dimensions,
responsibility assignment and progress review.
) (MAGT 404:
:
) 3( :
: .
.
-26-
) (MAGT 306 :
:
) 3( :
.
-27-
-28-
-31-
) (MIST 302 :
:
) 3( :
.
.
.
-32-
Marketing
Course Number: MAKT 101 (Fall and Spring)
Course Name: Principles of Marketing
Credit Hours: (3 hours)
This course focuses on the basic concepts of marketing. Topics covered include
definition of marketing, evolution of marketing concept, basic issues facing marketing
in the contemporary organization in addition to consumer behavior and market
research and segmentation.
) (MAKT 101 :
:
) 3( :
:
.
) (MAKT 301 :
:
) 3( :
.
Course Number: MAKT 302 (Fall)
Course Name: Marketing Management
Credit Hours: (3 hours)
This course focuses on the application of marketing and management principles to the
marketing function. Topics covered include strategic marketing, study of the social and
economic environment of marketing as well as the management of marketing mix.
) (MAKT 302 :
:
) 3( :
.
Course Number: MAKT 303 (Spring)
Course Name: International Marketing
Credit Hours: (3 hours)
This course focuses on the policies and techniques adopted by a firm to select and
utilize opportunities in the international market and adapt its marketing strategies to
suit the international environment.
) (MAKT 303 :
:
) 3( :
.
Course Number: MAKT 304 (Spring)
Course Name: Strategic Marketing
Credit Hours: (3 hours)
This course focuses on the strategic framework of knitting together profit goals and its
impact on the marketing strategy, market and product business portfolio, market
segmentation and positioning strategies.
) (MAKT 304 :
:
) 3( :
.
.
.
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-35-
( MAKT 404 :)
:
3( :)
.
.
.
( )
( : .)
-36-