Andrew Hawkes

Interactive Marketing and Business Development Strategist

Overview Decisive, knowledgeable, and strategic Digital Media Executive with an 18 year track record of Business Development. A highly focused, goal-oriented professional with solid internet media and technology experience. Extremely strong skills in initiating high-level contacts, acquiring sales presentation opportunities and the ability to close business. Excellent communication, presentation and negotiation skills.

Specialties
Digital Agency and Advertiser Relationships Extensive SaaS B2B Technology Solution Selling Experience (Email, Marketing Automation, CRM) Strong, Long-Term Client Relationships Digital Marketing, Including Social, Mobile, Display, Video, Contextual Execution and Management of Performance Advertising Campaigns (CPC, CPV, CPL, CPA Advertisers) Digital Media Strategy and Sales Programmatic Buying Platforms

Professional Experience
Marla Media Group (MMG), Boulder, CO 08/12-Present Principal (Digital Marketing Agency) Provide a consultative and collaborative digital marketing service to agency and advertiser clients Evaluate marketing goals and design, propose, implement and manage appropriate marketing technology platforms for my clients (MailChimp, Office AutoPilot, Hubspot) Provide media buying and campaign management services for clients (Social, Mobile, Display) Responsible for managing all aspects of customer growth and retention including campaign analysis, optimization, and new channel testing and evaluation Deliver program revenue goals through tactical campaign management Obtain new agency and advertiser clients through research, referrals and prospecting Collaborate with agency leadership to organize and prepare high level pitch presentations Clients include: Gaiam TV, Reed Group, Atomic20, Housefax, Left Lane Sports, Nordstroms-HauteLook , Rue La La, GenerateForSchools. MediaTrust, Boston, MA (www.mediatrust.com) 10/08-08/12 VP, Business Development (Performance-based digital marketing company) Designed highly effective, long-term digital media campaigns for clients that leveraged performance-based technology and affiliate network partners (Display, Email, Search, Mobile, Social, Call Tracking, Remarketing, Retargeting) Successfully generated new agency and advertiser direct business by developing, defining, fostering, negotiating, and closing business relationships Delivered overall revenue goals through existing client retention/growth and new business Responsibilities included client services operations, strategic planning, product management, campaign analysis & optimization Clients included: Vistaprint, Disney, World Travel Holdings, Direct Buy,Mercury Media, Lojack, Virgin Money, Course Advisor, Carbonite

3865 Darley Avenue, Boulder, CO 80305 978-771-7800 ahawkes@marlamediagroup.com

Andrew Hawkes

Interactive Marketing and Business Development Strategist

CBS, Boston, MA (www.wbztv.com) 01/05-10/08 Director, Digital Media Sales (Boston media affiliate) Day-to-day responsibilities: New Business Development, client services operations, cross-channel media program design, presenting to Boston interactive agencies and advertisers, campaign analysis & optimization. Collaborated with agency partners to design and execute multi-channel media campaigns for their clients Successfully generated new agency and advertiser direct business by developing, defining, fostering, negotiating, and closing business relationships. Delivered overall revenue goals through existing client retention/growth and new business Clients included: TJ Maxx, Home Goods, TD Bank, MA Lottery, Bobs Stores, Vistaprint ExactTarget, Boston, MA (www.exacttarget.com) 12/02-01/05 Business Development Manager (Leading Email Service Provider) Presented and closed enterprise email marketing software solutions to C-level executives within Fortune 1000 advertisers and Tier 1 interactive agencies Provided ongoing client growth and strategies including campaign optimization, best practices, list growth Successfully generated new agency and advertiser direct business by developing, defining, fostering, negotiating, and closing business relationships. Clients included: The Home Depot, Kohler, Digitas, Northwestern Mutual, Hotels.com, Scotts Cox Target Media, Boston, MA (www.coxtargetmedia.com) 05/00-11/02 Senior Business Development Manager-Direct Mail & Digital Key Accounts (Digital and print advertising solutions) Day-to-day responsibilities: presenting and implementing cross media advertising solutions to regional advertisers/agencies Presented and sold to C-level executives at interactive agencies and Fortune 1000 clients Managed team of account executive, campaign manager, and graphic designer Clients included: City Sports, BJs Wholesale, Dunkin Donuts, DSW Lycos, San Francisco, CA (www.lycos.com ) 03/98-05/00 Account Executive (Top 4 search engine at the time) Day-to-day responsibilities: Presenting and closing Lycos display advertising solutions to interactive agencies and advertisers, campaign operations, analysis, optimization. Required consultative selling, designing targeted advertiser campaigns to meet client objectives and campaign goals Delivered overall revenue goals through existing client retention/growth and new business Built strong relationships with agencies and top-tier advertisers

Education
St. Lawrence University, Canton, NY BA in History, Varsity lacrosse 83-87

3865 Darley Avenue, Boulder, CO 80305 978-771-7800 ahawkes@marlamediagroup.com