Company History:

Honda Atlas Cars (Pakistan) Ltd is a joint venture between Honda motor company Japan and the atlas group of companies, Pakistan. Construction of the factory started on April 17, 1993 and within a record time of 11 months, construction and erection of machinery was completed. The first car rolled off the assembly line on May 26, 1994. President of Pakistan, Sardar Farooq Ahmad Khan Leghari did official inauguration. Mr. N. Kawamoto, President Honda motor company ltd. Japan was also present. On 14 July 1994, car booking started at 6 Dealership in Karachi, Lahore & Islamabad. Now the dealership network comprises eighteen 3-S dealerships in 10 major cities in Pakistan. The company is also maintaining network of thirty 2-S Dealerships to provide efficient sale service to the Honda customers. All dealerships are constructed in accordance with the standards defined by Honda world over. Local vendors are continuously patronized to develop local industry. The quality of local parts is thoroughly checked to meet stringent international standards. Honda always strives to give outstanding service to its valued customers. In addition, our after sales division also conducts service campaigns to facilitate customers for services this has given our customers absolute confidence in our product, clearly evident from the everincreasing sales volume .It is the constant endeavor of Honda atlas cars (Pakistan) ltd to achieve No.1 customer satisfaction. They are committed to meet customer expectations and to provide them good value for money. In 1996 the full l model change was introduced, after just one and half year of commencement of production. Three models in Civic VTI, EXI and LXI with 1.6L and 1.5L engines were introduced in VTI and EXI models respectively. In 1997 Honda CITY 1.3L car in ET and EX models and Honda City EXI with 1.5L were launched. Currently they are offering 9 different models of Honda CIVIC and CITY cars in wide range of colors with unique technological another features.

Introduction:
This assignment is mainly focusing on the internal and the external environment of Atlas Honda Cars, Pakistan Ltd. These environmental factors are very important for every company. If any one factor is missing, the company cannot run well. There are two types of environmental factors; one is internal factors and the second is external factors.

Environment

Corporate Culture

External Environment
Technological Elements Economic Elements Political Factor Social Cultural International Elements

Internal Environment
Customers Clients Competitors Suppliers Labour Supply

External Environment:
In external environment there are two major factors involve: 1. Macro Environment 2. Micro environment

1. Macro Environment:
In macro environment, there are different factors to acting, they are as follows: Technological element Economic element legal-political element Social cultural element international element

Hondas environment and these factors are reciprocal to each other.

i) Technological element Is very advance in its technology as it introduces first automatic shifting gear system. Its ABS, G_CON and VTECH is a broad example of it that used for safety purposes. Honda is excelling due to its high technology in market. ii) Economic element Hondas economic element involves wealth production, distribution and consumption. In Honda capitalist economy is functioning and handles all its market growth and consumption. It also maintain and supervision of its market shares and production with reference of consumption. economic growth interest rates exchange rates inflation rate iii) Legal-political element Honda has to follow all legal and government system .e.g. they are imposed by government of Pakistan to purchase auto parts from local vendors to some extent. Government implies tax legislation system on Honda as well.

tax policy employment laws environmental regulations trade restrictions and tariffs

political stability

iv) Social Cultural Elements Honda face the problem of socio cultural differences, managers inPakistan monitor tren ds changes in design, technology and interiors according to the environmental acceptance. health consciousness population growth rate age distribution career attitudes emphasis on safety v) International element Honda is internationally recognized organization. It is most demanding automobile in international market due to its high technology andadvancement. Honda is effectively penetrating in most of the parts of world.

Internal Environment:
Customers and clients: The customers and clients of Honda Atlas are the public of Pakistan, theorganizations who are working in the country and the multinationalorganizations that operate in Pakistan. The customers are loyal customers are they are satisfied by the quality and manufacturing standards of the company. Competitors: Other organizations that offer or have high potential for offering rival products against Honda Atlas Cars (Pakistan) Limited are: Pak Suzuki Motor Company Limited Toyota Indus Motors Limited Dewan Farooque Motors Limited Ghandara Nissan Limited

Suppliers: The organizations and the individuals that supply resources required by the other organizations are known as suppliers and

Honda Atlas is an independent manufacturing company that produces its own parts of vehicles. Labor Supply: At Honda Atlas there are more than 2000 employees who are working at the lowest level of the hierarchy. They are employed in the departments of welding, assembly, final assembly, after finishing and cleaning.