Pengenalan Manajemen Telekomunikasi

Dr.-Ing. Mudrik Alaydrus Program Magister j Telekomunikasi Universitas Mercu Buana (MTEL ( UMB) ) Manajemen
Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi Mudrik Alaydrus - 2007

Overview on Information and Communication Tech (ICT) Industry On first days J Just one telephone l h company ( (monopoly) l ) Expectation of the customers : basic telephone services fair prices reasonable good customer services System worked all were happy

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

In the era of 1990 : Telco industry evolved dramatically Transformation in : technology, services and applications, strategic approaches, industry structure, and regulation g In just a couple of years, the capabilities of this medium have expanded. Many times over, to include sound, video and a host of new multimedia appl. 1994 : Internet becomes household word Internet (protocol) is believed to become the operating system of the future ! Internet connects people, companies, organizations & systems any where in the world It would be a network smart enough to heal itself in the case of an accident and to reroute itself when the loads become to heavy

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

Outlook : Worldwide telecommunication market is growing rapidly Demand on move broadband communication infrastructures M i of Merging f wireless i l communications i i and di internet Mobility in transportation of huge amount of multimedia data Internet and Wireless Communication become two most mentioned words

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

Reason for Change : 1. Deregulation and Privatization The 1996 Telecommunication Act 1998 liberalization of telecommunication laws in almost countries intense competition consequences : demand on new services, that are attractively positioned and priced 2. Globalization globalization of people, g p p ,g good, , and services. 3. Internet and new technologies We are surrounded by insurmountable opportunity

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

Program Manajemen Telekomunikasi UMB (MTel UMB) ditawarkan karena di sektor industri dan bisnis telekomunikasi, telekomunikasi ada kebutuhan dan tuntutan yang terus membesar akan keahlian di teknik dan skill di bisnis. Tujuan program MTel UMB adalah memberikan ilmu pengetahuan lanjut dan wawasan di telekomunikasi terapan yang terintegrasi dengan teknik-teknik manajerial bisnis yang solid. Setiap sektor industri, seperti pemerintah, regulator, service provider, financial sectors, equipment vendor, consultant, R&D, harus memiliki profil-profil profesional dengan kemampuan tersebut. Program magister ini memberikan fondasi lanjutan untuk studi yang lebih khusus untuk membantu para profesional dari semua sektor industri untuk memahami h id dan b berinteraksi i k id dengan para profesional f i l telekomunikasi l k ik i l lainnya i yang, di dalam market-driven industry, memberikan keputusan-keputusan bisnis penting.

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

Profesional di bagian g marketing g pada p sebuah perusahaan p peralatan p menginginkan pengembangan pengetahuan dalam studi pemasaran secara lanjut dengan serius. Staf di bagian pengawasan regulasi menginginkan lanjutan studi ke bidang telecommunication law and policy. Mahasiswa di program MTel UMB umumnya bertanggung jawab pada b b berbagai i aspek k perencanaan, i implementasi l t id dan manajemen j sistim-sistim i ti i ti yang memenuhi tuntutan perusahaan dalam melakukan proses komunikasi suara, gambar dan data (multimedia). Mahasiswa tidak harus menjadi systems engineer yang hebat, tetapi lebih diharapkan menjadi profesional manajerial yang bertanggung jawab pada pengambilan p g keputusan p y yang g melibatkan keuangan g dalam jumlah j besar untuk akuisasi, instalasi, maintenance dan manajemen jaringan dan sistim telekomunikasi.

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

C Contoh: h Peluncuran service baru, misal : IP-TV atau TV digital (DVB = Digital Video Broadc.) WiMax 3G problems: technological government regulations Telecommunication Churn in Cellular Application

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

Churn Reason Taxonomy

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

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Kurikulum Program Magister Manajemen Telekomunikasi Total 38 SKS 10 Mata Kuliah + Thesis (Karya Akhir)

1 2 3

Semester I Research Methods in Telecommunication IP based Telecommunication Telecommunications Management Total SKS Semester I

SKS 3 3 3 9

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

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1 2 3

Semester I II I Multimedia Communication Telecommunication Law & Regulation Managing Telecommunications Networks Total SKS Semester II

SKS 3 3 3 9

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

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1 2 3 4

Semester I II II Strategic Development in Telecom Wi l Wireless Di Digital i lC Communications i i Selected Areas inTelecommunication Telecommunications Seminar Total SKS Semester III

SKS 3 3 3 2 11

Semester I IV V 1 Thesis / Karya Akhir Total SKS Semester IV

SKS 9 9

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

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What is Management ? Root term management is the Latin manus (= hand) I i i ll is Initially i referred f d to the h care and d training i i of f h horses ! Now, people with management ability are those who can handle others, who can train, govern, and influence other people and direct them in the performance of necessary tasks. Management consists of (1) the ability to supervise and motivate employees (2) the th ability bilit t to operate t facilities f iliti and d resources i in a costt effective (profitable) manner.

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

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Three areas to establish the essential elements in Telecommunications Management: 1 Skill 1. Skills Technical, Human, Conceptual 2. Functions Planning, Controlling, Organizing, Staffing, Innovating 3. Roles Interpersonal (Figurehead, Leader, Liaison), I f Informational ti l( (monitor, it disseminator, di i t spokesperson), k ) Decisional (allocator, adjudicator, negotiator)

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

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Skills in Telco Management: Technical Skills Basic understanding in technology, the know-how, the limiting factors, restrictions, innovations Human Skills strong human skills in leaderships and motivation At a minimum, to succeed in telecommunications, the manager must have sufficient human skills to be able to work with others to build a cooperative effort Conceptual Skills intellectual abilities and sound jugdement. p q quickly y to changes g in the environment (in ( techn., , respond consumer behaviour, employee patterns, regulations, etc.)
Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi Mudrik Alaydrus - 2007

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Functions of Telco Management How the basic telco skills are applied pp in the real world. Planning process of determining in advance the objectives of the corporation (what to do, how to do it and who is to do it) Organizing assignment i and d coordination di i of f d duties i Staffing recruitment, training, g compensation, p retention, termination Controlling establishing standard, communicating standard, measuring performance against standard and correcting derivations Innovating developing new and better ways of conducting a telco b i business
Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi Mudrik Alaydrus - 2007

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Roles of Telco Management Interpersonal rules leadership of paramount figurehead g entertainment role liasion between groups Informational Roles monitor - obtaining, obtaining synthesizing and presenting information disseminator distributing the info to their subodinates spokeperson entertainment role Decisional Roles as change agents planning for change in decision making allocator how much time, , money y or equipment q p adjudicator decision in employee competition and conflicts negotiator for example in contract to vendors or to place owner
Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi Mudrik Alaydrus - 2007

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Welcome in Master program of Telecommunications Management University of Mercu Buana - Jakarta

Pasca Sarjana, Universitas Mercu Buana Program Magister Manajemen Telekomunikasi

Mudrik Alaydrus - 2007

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