1.0 INRODUCION Youngone Corporation is a Korea-based engaged in the manufacture of outdoor sportswear and shoes.

The Company exports outdoor sportswear, shoes and backpacks to its buyers, which are manufactured by original equipment manufacturers (OEMs) in Bangladesh, China, Vietnam as well as Latin America district. The Company distributes its products within domestic market and to overseas markets. As of December 31, 2011, the Company was an affiliated company of Youngone Holdings Co., Ltd, which had 38 affiliated companies.The company hopes to reap $430 million or Tk 3,000 core in export turnover by the end of this year from its Bangladesh operations, mainly producing such outfits for world top brands.The Korea-based manufacturer of outdoor wear, sportswear and shoes that are sold by top brands like North Face, Nike and LL Bean is the single largest contributor to Bangladeshs garment export turnover.Early this week, a meeting of the global board of Youngone Corporation also set targets for the next three years.Youngone expects that by next three years its Bangladesh workforce would cross 70,000 from existing 40,000 and turnover would be doubled to $800 million.With its long experience in sportswear and outerwear manufacturing and being a major supplier to global market of the products, Youngeone could now go for designing the products, the company policymakers said. It will be a big design center with more than a hundred designers from home and abroad. The center will start operation next year.Youngone, which has a $1.2 billion global turnover and runs manufacturing and retail business in Korea, Vietnam and Peru, mainly produces jackets, jerseys and other outdoor wears. Recently, stitchless sportswear and yoga wear have been added to its list of products.In 2009 Youngones Bangladesh turnover amounted $390 million with 10 a per cent growth, but there was less contribution from shoes exports, Ahmed said, adding, We have doubled our footwear production capacity this year.At present, Youngone is building factories to raise its shoe manufacturing capacity.

1.2 Objective of the Study The broad objective of the study is to analyze the scenario of competitive analysis of Youngone Company Limited in context of bcg matrix.More precisely, this study has following objectives: To know about garments industry. To find out the overall conditopn of the Youngone Company limited. To find out The BCG Matrix of Youngone Company Limited.

1.3 Scope and Limitations BCG Matrix is a great concern in every organization around the world. Now, this is being studied from different dimensions in different sectors. For our desired purpose, we collect information from different sources, study financial journals to prepare our report. There are some limitations of this study for which the findings should be used with caution. In this report, mainly descriptive statistics was used; more statistical tools could be used for more concrete results. However, other limitations, which should be considered, are: This report is mainly prepared on secondary data Inexperience of researchers to develop and prepare report Availability of Strong financial organization is absent in our country who can help us by providing information.

1.4 Methodology This part highlights how the report is produced. Some fundamental steps have been described for collecting and analyzing information and designing our report. As our research is not unique and a lot of extensive researches have been conducted on Competitive Analysis of Youngone Company Limited in context of BCG Matrix., there is adequate related information on our topic. We collect information from different sources. Therefore, our report is based on secondary data. 1.4.1 Secondary Data A significant part of this report is based on secondary data, which were collected from different sources. The mentionable information sources to produce this report are as follow: Books Financial Journals Websites Research paper