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2 COMPLEMENTARY HAIRCOLOR LINES THAT PROVIDE MAXIMUM FLEXIBILITY, CREATIVITY AND FREEDOM.
NOW WITH 102 SHADES AND 8 SHADE FAMILIES FOR UNLIMITED CREATIVITY
REDS COPPERS GOLDS WARM BROWNS & BLONDES NATURALS COOL BROWNS & BLONDES VIOLETS BLUES & GREENS
TECHNOLOGY
THE TECHNICAL TOOL FOR COLOR-TREATED OR SENSITIZED HAIR THE RECRUITMENT WEAPON FOR NATURAL OR COLOR-TREATED HAIR
BEFORE COLOR
Faded color-treated or sensitized hair fiber The alkaline agent is neutralized during mixing
BEFORE COLOR
Natural or color-treated hair
DURING COLOR
The hair fiber swells slightly due to a waterbased environment with an acidic pH Colorants penetrate and bond themselves inside the hair fiber The colorants develop in harmony to the hairs natural tones
DURING COLOR
Colorants penetrate and bond themselves inside the hair fiber The colorants develop in harmony with the DIActivateur used
AFTER COLOR
Hair cuticle is closed and the hair fiber benefits from a resurfacing effect Hair reveals a vinyl-like shine and a luminous tone Intense haircare-like result
AFTER COLOR
Hair cuticle is closed Ultra-shiny hair, colored with a rich and deep shade Result intensity varies according to the DIActivateur chosen Visible tones, even on dark bases Exceptional softness
LAW OF COLOR
level
very lt. blonde
tone
natural
10
N B
TIPS
COLOR REFRESHING TECHNIQUE
Apply permanent color (INOA, Majirel, Luocolor)
EXAMPLE:
light blonde
blonde
dark blonde
light brown
6GV 6.32
Apply the matching DIA Light shade (if using INOA or LUO on re-growth) or DIA Richesse (if using Majirel on re-growth) on the faded mid-lengths and ends 20 minutes before the end of the development time. DIACTIVATEUR Options: - Minimum fading: warm, lighter target shade, use the 6-vol - Moderate fading: warm target shade same level, use the 6-vol - Maximum: warm target shade same level, use with 9-vol Carefully emulsify, rinse thoroughly and shampoo twice at the end of the development time
brown
Rv
dark brown
darkest brown
Gr
brownish black
black
PREPARATION
Measure 2.6 oz. of 6-vol. DIactivateur (1.8%), 9-vol. (2.7%) or 15-vol. (4.5%), depending on the desired intensity of the result. add 1 tube (1.7 oz.) of DIa light or DIa Richesse haircolor. MIx together until a smooth, creamy texture is obtained.
DI
DI
Te IVa CT
uR
1.7 oz.
2.6 oz.
6-vol.
9-vol.
15-vol.
APPLICATION
On dry unwashed hair, apply with a brush or a plastic bottle on the re-growth, mid-lengths and ends Development time: from 2 to 20 minutes Carefully emulsify, rinse thoroughly and finish with a specific post-haircolor shampoo
PRECAUTIONS
Wear suitable disposable gloves Rinse hair well after application of the mixture If product gets into eyes, rinse immediately Keep out of reach of children Do not use metallic tools (bowl, comb...) To use exclusively with the DIActivateurs 6-vol. (1.8%), 9-vol. (2.7%) or 15-vol. (4.5%)
COPPERS .45
10
7
NEW 6.64/6RC Garnet
6.40/6CCC Copper
6.45/6CRv Cinnamon
6
NEW 5.60/5RRR Intense Ruby
(DM5)*
5.5/5Rv Mahogany
4.5/4Rv Truffle
4.62/4RV amaryllis
(DM5)*
*DIa DM5 & RubIlane WaRnInG: It is imperative that DM5 & Rubilane shades be used alone. They must not be used in combination with any other shade.
9.31/9GB Vanilla
8.3/8G butterscotch
7.30/7GGG Gold
7.31/7GB almond
7.32/7GV biscotti
7.35/7GRv Terracotta
6.3/6G Gingerbread
6.35/6GRv Maple
5.31/5GB Praline
5.32/5GV Caf
8/8N blonde
7.14/7BC Caramel
6.13/6BG Walnut
5/5N brown
5.15/5BRv Cappuccino
4.15/4BRv Chocolate
1/1N black
4.26/4VR aubergine
(DM5)*
Clear
10
8
NEW 7.4/7C nutmeg
7.40/7CCC Firelight
7.43/7CG Sunset
(RubIlaneTM)*
7
NEW 6.64/6RC Garnet
(DM5/ RubIlaneTM)*
6
NEW 5.54/5RvC Intense Mahogany
(RubIlaneTM)*
(DM5/ RubIlaneTM)*
5.66/5RR Ruby
5
4.65/4RRv Red Velvet
(DM5)*
*DIa DM5 & RubIlane WaRnInG: It is imperative that DM5 & Rubilane shades be used alone. They must not be used in combination with any other shade.
GOLDS .3 .34
NATURALS
.35
.13
10.13/10BG Vanilla Macaroon Milkshake
.15
8/8N blonde
7.31/7GB almond
6.3/6G Gingerbread
6.13/6BG Walnut
5.31/5GB Praline
5/5N brown
4.15/4BRv Chocolate
VIOLETS .21
NEW 10.21/10VB Pearl Sorbet Milkshake
.23
.52
.02
.20
5.07/5NGr Sage
Clear
FORMULATION GUIDELINES
SERVICE CHART
SERVICE
VIRGIN APPLICATION REFRESHING (MID-LENGTHS & ENDS) PRE-COLORATION COVERING UP TO 30% WHITE COVERING UP TO 70% WHITE TONING LIGHTENED HAIR POST PERMANENT WAVE (SAME DAY)* POST SMOOTHING (SAME DAY)* POST STRAIGHTENING (SAME DAY)* N/A 6-VOL DIACTIVATEUR 6-VOL DIACTIVATEUR N/A N/A 6-VOL DIACTIVATEUR 6-VOL DIACTIVATEUR 6-VOL DIACTIVATEUR 6-VOL DIACTIVATEUR
DIA LIGHT
N/A UP TO 20 MIN. 20 MIN. N/A N/A 2-10 MIN. 5-10 MIN. 5-10 MIN. 5-10 MIN.
DIA RICHESSE
9- OR 15-VOL DIACTIVATEUR 9-VOL DIACTIVATEUR N/A 9-VOL DIACTIVATEUR 15-VOL DIACTIVATEUR 9-VOL DIACTIVATEUR 9-VOL DIACTIVATEUR 9-VOL DIACTIVATEUR 9-VOL DIACTIVATEUR 20 MIN. 5-10 MIN. N/A 20 MIN. 20 MIN. 2-10 MIN. 5-10 MIN. 5-10 MIN. 5-10 MIN.
PRE-COLORATION INSTRUCTIONS
Step 1: Choose pre-color shade based on target level Step 2: Apply the pre-coloration shade using 6-volume DIACTIVATEUR and process for 20 minutes Step 3: Rinse and towel dry Step 4: Apply target shade and process for full development time
8 BLONDE
7 DARK BLONDE
6 LIGHT BROWN
6.3/6G
5 BROWN
6.3/6G
4 DARK BROWN
6.3/6G
6.34/6GC
GOLDEN
DIA LIGHT 9.3/9G + Clear 9.3/9G DIA RICHESSE 7.30/7GGG + Clear 8.3/8G + Clear 8.3/8G 7.30/7GGG + Clear
HONEY
DIA LIGHT N/A 8.34/8GC + 9.03/9NG 8.34/8GC + 9.03/9NG 6.34/6GC + 8.3/8G DIA RICHESSE N/A 6.34/6GC + 8.3/8G + Clear 6.34/6GC + 8.3/8G 6.34/6GC + 8.3/8G
CARAMEL
DIA LIGHT N/A 8.34/8GC + Clear 8.34/8GC 6.34/6GC + Clear DIA RICHESSE N/A 6.34/6GC + Clear 6.34/6GC + Clear 6.34/6GC + Clear
COOL
DIA LIGHT 10.12/10BV OR 10.13/10BG 9.02/9NV OR 9.01/9NB 6.13/6BG + 9.13/9BG 6.13/6BG + 9.13/9BG DIA RICHESSE 9.13/9BG + Clear 9.11/9BB OR 9.13/9BG 8.02/8NV
10
7.01/7NB
* DIa service can be done the same day as a THIO perm, smoothing or straightening treatment using 6-or 9-vol. DIactivateur; however, you must wait 15 days before using the 15-vol. DIactivateur. You must also wait 15 days after a sodium hydroxide, guanidine, or a calcium relaxer to apply DIa with any DIactivateur (6-, 9-, and 15-vol.)