Piush Kumar

Mobile: +91 9873590147 E-Mail: piushkmr@gmail.com Seeking a good position in Marketing Management with an organisation of high repute. Marketing Head (India) for Landscaping, Golf and Tennis products : With 3 years of qualitative experience in: - Strategic Planning - Business Development - Marketing and Sales - Channel Management - Team Management - Training and Development - Branding - Corporate Alliances - Corporate Sales * Presently associated with Greenfields India FZC * A strategic thinker with a flair for jotting out strategies for sales and channel management * Design ways to increase the volume of business and achieve profits. * Expertise in designing alternate channel partners for achieving organisational objectives. * Possess excellent interpersonal, analytical, troubleshooting and team building skills with an ability to establish procedures and systems and managing resources. AREAS OF EXPOSURE : Business Development / Marketing Identifying and networking with prospective clients; generating business from existing accounts and achieving profitability and increased sales growth. Analysing market trends and tracking competitors activities to provide valuable inputs for product enhancement and strategise on sales and marketing methodologies. Channel Management Establishing strategic alliances / tie ups with financially strong and reliable channel partners, resulting in deeper market penetration and reach. Monitoring channel sales and marketing activities; implementing effective strategies to maximise sales and accomplish revenue and collection targets. Providing assistance to channel partners by conducting training programs; ensuring seamless delivery of quality products and services in the market. People Management Training and monitoring the performance of the team members to ensure efficiency in sales operations and meeting of individual and group targets. Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations.

EMPLOYMENT SCAN Associated with Greenfields India FZC as the Indian Marketingand Sales head for Landscaping, Golf and Tennis products: Since Dec04 Customer Care Executive at EXL Services: Aug04 Nov04 KEY RESULT AREAS:

Designing Market Plans, Collating information in product performance, market

Organisational Development Marketing Management Training and Development Product Development Budgeting & Planning Performance Management Strategic Management Strategic Tie Ups

presence and brand position vis-a-vis competition in liaison with market research. Building brand focus to ensure maximum brand visibility and capture optimum market shares. Conducting competitor analysis by keeping abreast of market trends. Analyzing and reviewing the market response/requirements and communicating the same to the sales teams for accomplishments of business goals. Mentoring and monitoring the performance of team members to ensure efficiency in process operations. Train the sales personnel on product/concept technicalities to enhance their operational efficiency. Conceptualizing and implementing policies, systems & procedures for better and improved operational efficiency. Devising various organizational developmental initiatives for improving performance and level-wise development across the organization.

 Facilitating and conducting of counselling on problems to enable personnel

channel, to exhibit high level of performance. Benchmarking best Management practices for continuous improvement.

across the sales

NOTABLE HIGHLIGHTS:

Introduced a new brand Greenfields in the industry and built the brand image across the country to
ensure maximum brand visibility to obtain optimum market shares.

Developed new business partners for greater market penetration and reach. Appointed new dealers across the country and constantly interacted with them regarding the promotion of
our products in the market.

Acted as the single point of contact for my colleagues sitting in The Netherlands head office and the Sharjah

office, for all kinds of queries and discussions regarding the Landscaping, Golf and Lawn Tennis market across India. important cities in India; after having analysed the market trends and the most appreciated products in the market.

Successfully initiated & streamlined the stocking of shortlisted products, on a national level, across

Divided the product range into two sets A and B, where Set A was meant for Tier 1 cities and Set B

was meant for Tier 2 cities. This segregation of products was done after having analysed the market preferences and the market affordability, depending on the amount of disposable income people had in these cities. products.

Created new stock points across the country in order to achieve better availability and penetration of the

SCHOLASTICS

MBA (Marketing & Finance) from Bharti Vidyapeeth, IMED; Pune in 2009. One year degree in MPM, from Pune University in 2007 B.Sc. (Zoology) from Fergusson College, Pune in 2004.

EXTRACURRICULAR ACTIVITIES AND ACHIEVEMENT

Have won the RADIO ONE (94.3 FM) college champions hunt from BVP and have hosted a couple of shows
for radio on air.

Participated in various social awareness events organized by our Business school, such as, AIDS Awareness,
Cleanliness Drive and Paper Drives. Volunteered as a teacher for people of Slums, under Literacy Mission organized by our school. Have done a first degree course in Reiki. Won the first prize in an intra class quiz competition in school. Represented my school for the inter school debate competition. Won the first prize for an intra class elocution contest. Won the first prize for playing the guitar and singing in the inter school eastern vocal group competition. Won the second prize for the inter school western vocal solo competition. Actively participated in the college Annual Day by playing the guitar and also comparing for the whole event. Participated for the inter college War Of R.Js organized by ISBM Business School, Pune. Participated for the inter college Photography contest organized by ISBM Business School, Pune. Represented my institute for inter college Extempore organized by ICFAI Business School, Pune. Represented my institute for inter college Ad Mad Show organized by ICFAI Business School, Pune.

PERSONAL SNIPPETS Date of Birth Address Languages Known : : : 18th April 1982
D 11/11, Ground Floor, DLF Exclusive Floors, DLF Phase 5, Gurgaon-122002, Haryana.

English and Hindi.