L. L.

Bean #Wintervention Twitter and Instagram Photo Contest and Gift Card Giveaway 2013 Official Rules
NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. 1. Eligibility: Entrants must be legal residents of the fifty (50) United States and the District of Columbia, a college student and at least eighteen (18) years old at the time of entry. Employees of L. L. Bean, Inc. (Sponsor), its affiliates, subsidiaries, advertising and promotion agencies and family members (spouse, parents, children and siblings and their spouses) and individuals living in the same household of such employees are ineligible. This offer is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. 2. Agreement to Official Rules: By participating, entrants agree to these Official Rules and Sponsors decisions, which are final and binding in all matters related to this giveaway. 3. Timing: The giveaway begins on October 11, 2013 at 4:00 p.m. Eastern Daylight Time ("EDT") and ends on November 13, 2013 at 11:59 p.m. EDT (the "Giveaway Period"). 4. How to Enter: During the Giveaway Period, take a photo in front of L.L.Beans #Wintervention photo installation as part of the Wintervention college tour, or take a photo outdoors and share via Twitter or Instagram using the hashtag #Wintervention. One entry per person. All entries become the property of Sponsor. 5. Winner Selection: Three (3) Finalists will be selected via random drawing Wednesday, November 13, 2013 from all eligible entries, by authorized personnel of Sponsor. The Finalists will be notified via Twitter or Instagram from the @LLBean handles on Wednesday, November 13, 2013. Finalists will have fortyeight (48) hours to respond to the Twitter or Instagram notification from @LLBean. To be eligible for the Grand Prize, Finalists will be required to identify four friends (Friends) eligible to receive Co-winner prizes and complete an Affidavit of Eligibility and a Liability/Publicity Release. Identification of Friends, Affidavit of Eligibility and Liability/Publicity Release, must be returned within 14 days of the date mailed to the winner or an alternate Finalist may be selected. One Grand Prize winner will be chosen at random from among the qualifying Finalists. Co-winners will be required to complete an Affidavit of Eligibility and a Liability/Publicity Release. All decisions are final in all matters relating to this giveaway. Odds of winning are dependent upon number of entries received. Sponsor may report, as required by applicable statute or regulation, the value of the prize and the identity of the winners, to appropriate taxing authorities. Except as specifically provided herein, the Grand Prize is guaranteed to be awarded. 6. Winner Requirements: By participating in the giveaway, each entrant agrees and consents that Sponsor and its designees may use the entrants Twitter and Instagram handle (ID), photo, message, likeness, and/or prize information in connection with the giveaway for promotional, advertising or other purposes, worldwide, in any and all media now known or hereafter devised, including the Internet, without limitation and without further payment, notification, permission or other consideration, except where prohibited by law. Each entrant will indemnify Sponsor against all claims, damages, liabilities, and expenses (including reasonable attorney fees and legal expenses) arising out of any breach of these terms.

7. Prizes: GRAND PRIZE: (1) $500 L. L. Bean Gift Card. CO-WINNER PRIZES: (4) $250 L.L.Bean Gift Cards, with one (1) provided to each of the Friends. FINALISTS: (2) $100 gift cards for the (2) Finalists not selected for the Grand Prize. Prize is non-transferable and no substitution will be made except as provided herein at the Sponsors sole discretion. Redemption of gift card is subject to L. L. Bean Gift Card terms and conditions, as set forth at http://www.llbean.com/giftcard. Winner is responsible for all taxes associated with prize receipt and/or use. 8. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the giveaway, or any part of it, if any fraud, circumvention of the rules by one or more entrants, technical failures or any other factor impairs the integrity or proper functioning of the giveaway, as determined by Sponsor in its sole discretion. Sponsor, in its sole discretion, reserves the right to disqualify any individual it finds to be tampering with the entry process or the operation of the giveaway or to be acting in violation of the Official Rules of this or any other promotion. 9. Limitations of Liability: Sponsor is not responsible for: (1) any incorrect or inaccurate information, whether caused by entrant, printing, typographical or other errors or by any of the equipment or programming associated with or utilized in the giveaway; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the giveaway; (4) printing, typographical, technical, computer, network or human error which may occur in the administration of the giveaway, the uploading or processing of entrants, or in any giveaway-related materials; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrants participation in the giveaway or receipt or use or misuse of any prize (including any travel/activity related thereto). Sponsor is not responsible for any technical problems, malfunctions of computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmission or any combination thereof. Sponsor is not responsible for any unauthorized third party use of any material associated with the giveaway. By participating in this giveaway and accepting a prize, each winner agrees that Sponsor and its affiliates, agents, prize suppliers and promotion agencies shall not be liable for any and all losses, damages, rights, claims, and actions of any kind in connection with the giveaway or resulting from the winners participation in the giveaway, acceptance, possession, use, or misuse, of any prize, including without limitation, personal injury, death, and property damage, and claims based on publicity rights, privacy or defamation. 10. Winner List: The identity of the Grand Prize and Co-Winners will be posted at twitter.com/LLBean and Instagram.com/LLBean upon completion of the promotion.