VTU MBA FINAL SUMMER PROJECT ON HYUNDAI PART B Ratings: 0|Reads: 6,943|Likes: 103 Published by vikash_thakur23 More info:

Published by: vikash_thakur23 on May 30, 2010 Copyright:Attribution Non-commercial Availability: Read on Scribd mobile: iPhone, iPad and Android. Free download as PDF, DOC, TXT or read online for free from Scribd Flag for inappropriate content|Add to collection STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES PART-B GENERAL INTRODUCTION A. Statement of the problem: The research is based on the Strategy to Increase the Demand for H yu n d a i motors Products and Services. Why their competitors sales are more than ShreeHyundai? How to manage our company to win from these competitors? B. Objective of the study: The objective of the study is To: Increase the sales of the Shree Hyundai by implementi ng differentmarketing strategy. Understand the market conditions for Hyundai Cars. Study about the strategy of its competitors in the market. Different promotional tool used by Shree Hyundai Study the consumer behaviour, and perception about the H yu n d a i Cars. Study about the need of improvement in existing Marketing System. Study about the difficulties faced by Executives while Marketing in the field.

To study about the effectiveness & efficiency of Shree Hyundai in relation to its competitors 1 T-JOHN INSTITUTE OF TECHNOLOGY

STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES C. Scope of the study: Shree Hyundai working philosophy is particularly based on Prepare employees for thefuture developments with developments in their personality. As competition is verymuch intense hence the management is working hard for customer relationship to achievefuture business growth.As it is newly opened organization hence as every other organization it is also facingsome management problems. Management is trying to overcome all these problems andachieving systematic workings here. Each and every department is distinguished for theemployees. Every employee is having its own designation and job profile and he/she hast o w o r k u n d e r t h a t p r o f i l e o n l y. F o r e a c h s e g m e n t o f t h e v e h i c l e s , S h r e e H y u n d a i i s having its separate executives. Departments are connected through local area networks.The main aim of management here is self development of employees. So that, they can beempowered for the benefit of the organization and be able to take future responsibilities.It starts with the joining of the employee in the organization. Initially, they have to work under various departments till his/her probation period would be over. They have to starttheir works from the ground level, so that they can understand the reality of the businessh e r e . D a i l y reporting at the morning and the evening make them up to date w i t h t h e objectives and their future targets. The senior manageme nt knows that how they aredoing their work and in which way they have to be directed.Shree Hyundai tries to find out the answer of 4 critical questions while doing its business;1 . A r e w e e a s y f o r c u s t o m e r s t o d o b u s i n e s s with?2 . D o w e k e e p o u r p r o m i s e s ? 3 . D o w e me e t t h e s t a n d a r d s , w e s e t? 4.Are we responsive to customer needs? 2

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STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES D. Methodology: The nature of the project work has been descriptive as no hypothesis, is takent o b e tested. Though the conclusions drawn could be taken as the hypothesisand further tested by the research work undertaken in the relevant field. Thereason for choosing the descriptive research design is the fact the project reporth a s b e e n p r i ma r i l y b a s e d u p o n t h e s e co n d a r y s o u r c e s o f d a t a a n d w h o s e authenticity could be assured of.The reluctance of the company's personnel in parting with much of informationled the project report to be based substantially on the secondar y source of data. The sources of data used in data collection are the following: Primary sources In order to gather information about the various products of Shree Hyundai, I personally visited a number of Showrooms and collected data pertaining to the p r i c e s o f t h e c a r s o f f e r e d . T h e ma r k e t v i s i t s w e r e u s e f u l i n kn o w i n g t h e comparative prices and quality of the offered brands vis-versa the competitive brands. Details regarding the delivery of the cars were collected and I alsoinquired about the various sales promotion schemes followed by the three c a r showrooms in Bokaro.B y inte rv iew in g the se dealers valuable information was collected. I inq uir ed from them about their marketing advertising and sales strategies. Secondary sources

Information was collected from secondary s o u r c e s s u c h a s c u s t o m e r s u r v e y , newspapers advertisements, Automobile newsletters, etc.B e s i d e t h e s e t h e u s e o f I n t e r n e t w a s a l s o m a d e i n c o l l e c t i n g r e l e v a n t information. The data collected from the above mentioned sources has been 3 T-JOHN INSTITUTE OF TECHNOLOGY

STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES a d e q u a t e l y s t r u c t u r e d a n d u s e d a t a p p r o p r i a t e p l a c e s i n t h e r e p o r t . T h e information gathered included: Their annual reports. Pamphlets. Posters. Press clippings. News releases. Newsletters. Pictures.

Exchange schemes. Loan fair. E . S a mp l i n g : Population: The population considered for this research t y p e i s t h e o v e r a l l general buyers who:a. Planning to buy four wheeler(one time p a y m e n t o r E M I ) f o r t h e first time. b . A r e p l a n n i n g t o r e p l a c e t h e i r o l d f o u r w h e e l e r w i t h a m o r e satisfying product type.c . F i l l t h e n e e d o f f o u r w h e e l e r . d . C a n afford a car however do not fill the need of buying one.In s h o r t w e c a n ma t h e m a t i c a l l y s a y t h a t i t i s a g e n e ra l s e t w h i c h in c l u d e s a l l t h e s et a n d s u b - s e ts o f p o t e n t ia l b u ye r o f f o u r b u ye r s . Non probability sampling: Non-probability sampling provide a nonscientific techniques of drawing sample from the population according to non-particular laws of 4 T-JOHN INSTITUTE OF TECHNOLOGY

STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES c h a n c e i n wh i c h e a c h un i t i n t h e un i v e r s e h a s No definite pre -assigned probability of being selected in the sample. in short it is t h e p u r p o s e s o f subjective or judgment sampling.Th e sa mpli ng de si gn I u sed h er e is convenient sampling

becauseit is based on the selected customers i.e., previous customer of Hyundai, thec u s t o m e r s w h o a r e p l a n n i ng f or n e w ca r s a n d c u st o me r s w h o c a me i n s h o w r o o m f o r e n q u i r y o f H yu n d a i C a r s . I w a s sel e c t e d t h e c o n v e n i e n t sampling because it was not easy to survey all customers. Sample size: The sample size shorted out from the population (universe set) is 100 nos. to draw the conclusion of the study. F.Limitations of study: Since the road to improvement is never ending, so this study also suffers fromcertain limitations. Some of them are as follows: Because of illiteracy, it was a time consuming method i n w h i c h continuous guidance was required. Questionnaire method involves some uncertainty of response. Co-operation on the part of informants, in some c a s e s , w a s d i f f i c u l t t o presume. The project was limited to a period of 10 weeks and is done purely for theacademic purpose. It is possible that the information supplied by the informants may b e incorrect. So, the study may lack accuracy. 5 T-JOHN INSTITUTE OF TECHNOLOGY

STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES ANALYSIS / DESIGN: The data given below was based on the questions which are asked during thesurvey.Q.1. WHY SHOULD YOU OPT A FOUR WHEELER?Table No 1: Showing why people opt a four wheeler:N o . o f

R e s p o n d e n t s P e r c e n t a g e Need 3 1 3 1 . 0 Comfort 1 1 1 1 . 0 Status 4 8 4 8 . 0 Stylish 1 0 1 0 . 0 Total 1 0 0 1 0 0 . 0 GRAPH No. 1: Showing the why people opt for a four wheeler: 6 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES Interpretation: The above graph reveals that 48% of the respondents opt four wheeler for status,31% of respondents for the need on the regular bases,11% of the respondents opt for comfort of service, and 10% of the respondents opt four wheeler for the style Q.2. HOW YOU AWARE ABOUT HYUNDAI CARS?Table No. 2: How Customers are aware of Hyundai car?N o . o f R e s p o n d e n t s P e r c e n t TV Ads 3 3 3 3 . 0 Existing customers 2 1 2 1 . 0 Magazines 2 4 2 4 . 0 Friends

1 2 1 2 . 0 Internet 1 0 1 0 . 0 Total 1 0 0 1 0 0 . 0 7 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES GRAPH No.2: showing How Customers are aware of Hyundai car:Interpretation: From the above graph shows that 33% of the respondents came to k n o w o f Hyundai car through TV ads, 24% of the respondents through magazines,21% of the respondentsthrough the existing customers and 12% of respondents from friends,10% of respondentst h r o u g h i n t e r n e t . T h e above graph explained that majority of respondents are TV ads a n d Magazines. Q.3. What is your perception about Hyundai motors?Table No. 3: Showing Customer Perception about Hyundai Motors:P a r t i c u l a r s N u m b e r o f R e s p o n d e n t P e r c e n t a g e BEST 4 3 4 3 % GOOD 2 6 2 6 % ORDINARY 1 7 1 7 % NO COMMENT 00% POOR 1 4 1 4 % 8

T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES WORST 00% POOREST 00% TOTAL 1 0 0 1 0 0 % GRAPH No.3: Showing Customer Perception about Hyundai MotorsInterpretation: The above graph reveals that best perception comes from 43%, 26% have good perception aboutthe Hyundai car and rest by 17% have ordinary ,14% have poor perception. Q.4. What is the standard of cars in Hyundai Motors?Table No. 4: Showing result about standard of Hyundai cars: 9 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES P a r t i c u l a r N u m b e r o f r e s p o n d e n t P e r c e n t a g e Excellent 1 2 1 2 % Better 3 2 3 2 % Good 2 3 2 3 % No Comments 0 8 8 % Poor 2 3 2 3 % Worst

22% Poorest 00% TOTAL 1 0 0 1 0 0 % GRAPH No. 4: Showing result about standard of Hyundai cars:Interpretation: The above graph showing the standard of Hyundai cars.12% customers says thestandard is excellent, 32% says better, 23% says good standard, 8% no gave any comment onthis but 25% customer says the standard is poor or worst. Q.5.: On the basis of price and feature comparison, is Hyundai Motors economical? 10 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES Table. No.5: Showing is Hyundai cars are economical according to its price and features:P A R T I C U L A R S N o . o f r e s p o n d e n t s p e r c e n t a g e Extremely Agreed 2 0 2 0 % Highly agreed 3 0 3 0 % Agreed 2 5 2 5 % No Comments 1 2 1 2 % Disagreed 1 3 1 3 % Highly disagreed 00% Extremely disagreed 00% GRAPH No. 5: Showing is Hyundai cars are economical according to its price and features:Interpretation:

T h e a b o v e g r a p h s h o w i n g i s H yu n d a i c a r s i s e c o n o m i c a l . 2 0 % o f p u b l i c i s extremely agreed with this statement, 30% is highly agreed, 25% is agreed and rest of peoplesanswer is negative. Q.6. What is your perception about the maintenance cost of Hyundai cars? 11 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES Table No.6: Showing Customers Perception about the Maintenance Cost of Hyundai :P a r t i c u l a r s N u m b e r o f R e s p o n d e n t P e r c e n t a g e Under Customer Strength 3 0 3 0 % Economical 2 3 2 3 % Trendy 3 9 3 9 % Safety 55% Etc 33% TOTAL 1 0 0 1 0 0 % GRAPH No. 6: Showing Customers Perception about the Maintenance Cost of Hyundai :Interpretation: Here 30% customers says maintenance cost is under customer strength, 23%says it is economical, 39% says trendy, rest of customers says safety and others. 12 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES Q.7. Which feature of Hyundai cars attract you more?Table No.7:Showing which feature attract more customer:P a r t i c u l a r s N u m b e r o f R e s p o n d e n t P e r c e n t a g e Luxurity

3 0 3 0 % Price 2 0 2 0 % Safety 2 0 2 0 % Style & Trend 1 6 1 6 % Etc 1 4 1 4 % GRAPH No.7: Showing which feature attract more customer:Interpretation: 30% people like Hyundai cars due to luxurity, 20% due to price, 20% due tosafety and rest due to style & trend and rest of others. Q.8. For passenger segment, which is the highly considerable competitor for HyundaiMotors?Table No. 8: Showing who highly considerable competition with Hyundai: 13 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES C o m p e t i t o r s N u m b e r o f R e s p o n d e n t P e r c e n t a g e Maruti 4 5 4 5 % Honda 1 0 1 0 % Tata 1 4 1 4 % Skoda

0 8 8 % Chevrolet 1 2 1 2 % Ford 77% Toyota 11% M&M 33% Total 1 0 0 1 0 0 % GRAPH No.8: Showing who highly considerable competition with Hyundai:Interpretation: Most of publics perception about competition was, Maruti is the big competitor of Hyundai, rest of companies has little competition due to the model of cars, Hyundai is only passenger car manufacturer this is the reason. Q.9. In term of new designs of car, what is the status of Hyundai motors? 14 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES Table No.9: Showing the performance of new car design:P a r t i c u l a r s N u m b e r o f R e s p o n d e n t P e r c e n t a g e Excellent 1 7 1 7 % Better 4 7 4 7 % Good 2 1 2 1 % No Comments 22% Poor

33% Worst 77% Poorest 33% GRAPH No.9:Showing the performance of new car design:Interpretation: Above graph showing the performance of Hyundais new car design. 17% public says its new models are excellent performance, 47% says better and 21% says good performance rest of says not good or poor performance. 15 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES Q.10. How would you rate Hyundai Motors on the following parameter?Table No.10: Rating of Shree Hyundai :P a r t i c u l a r S t r o n g l y DisagreeD i s a g r e e N o CommentsA g r e e S t r o n g l y Agree K n o w l e d g e a b l e S a l e s P e r s o n 0 1 0 3 0 Emplo yees spent enough t i m e with you Before Sales0 0 0 3 1 Emplo yees spent e n o u g h t i m e with you During Sales0 2 0 1 1 Emplo yees spent e n o u g h t i m e with you After sales3 0 3 1 1 Display of Merchandise i s attractive1 1 2 2

0 A v a i l a b i l i t y o f t h e p r o d u c t 3 0 0 3 2 V a r i e t y / S e l e c t i o n o f m e r c h a n d i s e 0 0 0 0 0 V e h i c l e s i n g o o d c o n d i t i o n 0 0 0 2 1 P r i c e s a r e a f f o r d a b l e 2 1 0 3 3 A t t r a c t i v e d i s c o u n t s o f f e r e d 0 0 0 5 3 Dcor of the waiting area i s pleasing3 0 0 2 1 O f f e r e d a t e s t d r i v e 0 0 0 3 2 P ost sales follow ups are d o n e regularly0 2 1 2 1 R e s p o n d s t o c o m p l a i n t s q u i c k l y 0 1 2 2 1 S e r v i c e a t H y u n d a i s e r v i c e station

is excellent0 0 2 3 3 C a r e f u l w i t h p e r s o n a l information 0 0 0 0 0 A l l t h e c o m m i t m e n t s a r e f u l f i l l e d 0 3 1 2 5 V a l u e f o r m o n e y 0 0 0 1 4 T O T A L 1 2 1 0 1 1 3 8 2 9 GRAP H No. 8 Rating of Shree Hyundai : 16 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES Interpretation: The ratings that 29% of strongly agree and 10% disagree , 12% say s t r o n g l y d i s a g r e e a n d 11%dont have comments, 32% agree to the ratings. Q.11. Are you aware of the following facilities provided by Hyundai motors?Table No.11: Showing the awareness about Facilities of Shree Hyundai:P A R T I C U L A R S Y E S N O Hyundai Insurance 102 Extended Warranty 912

True Value 40 Hyundai Finance 66 Autocard 1 4 1 2 Genuine Accessories 169 GRAPH No. 9 17 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES Interpretation: The figure showing only 59% people are know about the offers and facilities of the ShreeHyundai, rest of them dont know. Why people should have to purchase a Hyundai cars: Comparing Hyundai Santro with Wagon R, Indica And Fiat Palio:GeneralFeaturesHyundai SantroXing GLSMaruti SuzukiWagon R LXTata Indica V2 DLE BS IIIFiat Palio Stile 1.1SLEPrice (Ex-ShowroomMumbai) R s . 3 , 6 8 , 8 8 9 R s . 3 , 2 4 , 7 6 9 R s . 3 , 1 3 , 5 5 3 R s . 3 , 6 3 , 3 6 7 Features Hyundai SantroXing GLSMaruti Suzuki WagonR LXTata Indica V2 DLEBSIIIFiat Palio Stile 1.1SLE Air ConditionerPower WindowsPower SteeringAnti-Lock Braking SystemLeather Seats 18 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES C D P l a y e r SpecsOverall Length(mm) 3 5 6 5 3 5 2 0 3 6 7 5 3 8 2 7 Overall Width(mm) 1 5 2 5 1 4 7 5 1 6 6 5 1 6 2 0 Overall Height(mm) 1 5 9 0 1 6 6 0

1 4 8 5 1 4 4 0 Kerb Weight(kg) 8 5 4 8 2 5 9 9 5 9 9 0 Mileage Overall 1 7 . 6 1 3 1 3 . 6 4 1 2 . 2 4 Seating Capacity(person) 5 5 5 5 No of Doors 5 5 5 5 Displacement(cc) 1 0 8 6 1 0 6 1 1 4 0 5 1 1 0 8 Power(PS@rpm) 6 3 @ 5 5 0 0 6 4 @ 6 2 0 0 5 4 @ 5 5 0 0 5 7 @ 5 2 5 0 Torque( Nm@rpm) 8 9 @ 3 0 0 0 8 4 @ 3 5 0 0 8 3 @ 2 5 0 0 9 2 @ 2 7 5 0 19 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES TransmissionType M a n u a l M a n u a l M a n u a l M a n u a l

Gears 5 5 5 5 MinimumTurning Radius(meter) 4 . 4 . 4 . 5 . Tyres 1 5 5 / 7 0 R R 1 3 1 6 5 / 6 R a d i a l 1 6 Wheel Base(mm) 2 3 2 3 2 4 2 3 GroundClearance (mm) 1 6 1 6 1 7 1 7 Front Track (mm) 1 3 5 1 9 5 4 1 Rear Track(mm) 1 3 0 1 9 0 3 7 Front Legroom(mm) 1 0 9 8 2 9 Rear Legroom(mm) 8 0 8 9 9 7 8 3 Boot Space(liter) 2 8

4 6 9 1 1 5 5 8 6 0 7 5 5 0 0 1 2 1 5 0 2 1 8 8 5 0 0 0 0 0 1 2 0 1 3 / 1 R 8 5 1 0 5 3 / R 0 0 0 3 8 1 0 3

1 7 2 6 0 Gross VehicleWeight (kg) 1250 Fuel Economy 20 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES MileageHighway(km/liter) 2 0 . 1 1 7 1 7 . 4 1 5 . 6 Mileage City(km/liter) 1 6 . 8 1 2 1 2 . 7 1 1 . 4 Mileage Overall(km/liter) 1 7 . 6 1 3 1 3 . 6 4 1 2 . 2 4 CapacitiesSeating Capacity(person) 5 5 5 5 Fuel Tank Capacity (liter) 3 5 3 5 3 7 4 7 No of Doors 5 5 5 5

PerformanceMaximum Speed(kmph) 1 4 1 1 4 5 1 3 5 1 3 1 0-100kmph(seconds) 1 6 . 9 1 7 . 4 2 5 . 7 2 1 1/4 Mile(seconds) 2 0 . 6 2 1 . 2 2 2 . 6 2 0 . 5 100kmph-0Braking (meters) 7 2 . 3 5 1 . 6 21 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES 80kmph-0Braking (meters) 5 5 . 2 3 6 . 6 3 3 EngineEngineType/Model Hyundai EpsilonEngineFC Engine475 IDI withMicroprocessor basedEngine ManagementSystem (ECU)1.1 L FIRE Displacement(cc) 1 0 8 6 1 0 6 1 1 4 0 5 1 1 0 8 ValveMechanism S O H C D O H C S O H C Bore (mm) 6 6

6 8 . 5 7 0 Stroke (mm) 7 7 7 2 7 2 CompressionRatio 8 . 9 9 2 2 9 . 6 No of Cylinders(cylinder) 4 4 4 4 CylinderConfiguration I n l i n e I n l i n e I n l i n e I n l i n e Valves perCylender (valve) 3 4 2 2 Ignition Type DistributorlessIgnition System(DLI) 22 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES Block HeadMaterial Aluminium Fuel Type P e t r o l P e t r o l D i

e s e l P e t r o l Fuel System M P F I M P F I Electronic Multipointwith 32 bitmicroprocessor TransmissionTransmissionType M a n u a l M a n u a l M a n u a l M a n u a l Gears 5 5 5 5 Clutch Type Stick gear shifting& Frequent clutch Final ReductionGear Ratio 3.86 SuspensionsFrontSuspension McPherson Sturtwith Stabilizer barMcPherson Sturt withtorsion type rollcontrol deviceIndependent, wish Bonetype, with McPhersonSturt, Antiroll barIndependent Wheel,McPherson type withlower wishboneanchored to crossmember, coil spring Rear Suspension Torsional BeamAxle, 3 Link offsetcoil springCoil spring, gas filledshock absorber with 3link rigid axle andisolated trailing armsIndependent, Semitrailing arm with coilspring mounted onhyduralic shock absorberTorsion axle, coilsprings, stabilizingbar and telescopicdual effect shock absorber 23 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES SteeringSteering Type Rack & Pinion withPower AssistN o n - p o w e r s t e e r i n g R a c k & P i n i o n R a c k & P i n i o n Power Assisted S t a n d a r d N / A N / A S t a n d a r d MinimumTurning Radius(meter) 4 . 4 4 . 6

4 . 9 5 . 1 BrakesBrake Type A B S 8 b o o s t e r a s s i s t e d Dual circuit, diagonallysplit, vaccum assistedwith PCR valvesHydraulic, dual-diagonal split, servoassisted Front Brakes V e n t i l a t e d D i s c D i s c s V e n t i l a t e d D i s c V e n t i l a t e d D i s c Rear Brakes D r u m b r a k e D r u m D r u m Drum brake, AutoAdjusting Type Wheels and TyresWheel Type T u b e l e s s t y r e s S t e e l S t e e l Wheel Size 1 3 i n c h 1 3 i n c h 1 3 i n c h 5 . 0 B x 1 3 i n c h Tyres 1 5 5 / 7 0 R 1 3 1 5 5 / 8 0 R 1 3 1 6 5 / 6 5 R 1 3 R a d i a l 1 6 5 / 8 0 R 1 3 24 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES 25 T-JOHN INSTITUTE OF TECHNOLOGY Comfort:A / C w i t h O z o n e - f r i e n d l y R 1 3 4 a gasHeater4 Speed Blower FanRemote fuel lid openerRemote tail gatereleaseClutch foot restPower steeringInternally adjustableORVMsFront power windowsLow fuel warningExterior Clearheadlamps Twin clear rearcombinationlamps

Driver &passengerORVM All aroundtinted glass Body colouredbumper Detachableblack bumpermoduling Waistlinemodeling Chromeradiator grille New bodycolour Body colourcoordinatedseat fabric Body colourradiator grille Rear spoiler Full wheelcoverInterior3-spoke steering wheelA, B & C pillar trimsRear speaker grillAsh trayRoom lampFloor console (deluxe)Comfort:Air conditioner withheaterFull flat front seatRemote fuel lid openerExteriorClear headlamps & taillampsTinted glassOutside rear viewmirror (R & L)Wheel hub capFront wiper (2 speed +intermittent)Radial tyresInteriorPlush UpholsteryFront ash trayFront and rear doorpocketC u h o l d e r Comfort:AC SystemCup holder in glovecompartmentDigital clock Low fuel and highengine temp.warning lampRemote fuel lid openerand tail gatereleaseTachometerTinted windshield, doorand tail gate glassExteriorChrome surroundcentre grilleChrome plated strip onhoodClear lens head lampClear lens side repeaterlampsClear lens tail lampsWheel arch flairs & stillvalence cover(Black)Wheel cover (half)Interior All four dooroperated cabinlamp Fabric linedseats (Partial) Internallyadjustable outerrear view mirror(Drivers Side) Lamp in luggagecompartment Moulded roof Comfort:ACPower steeringLow fuel warninglamp12 V accessory socketCup holderRemote fuel lid openerRemote tail gateopenerHeaterCentral lockingPower windows frontExteriorDouble barrel clearlens halogenheadlampsInternally adjustableORVMFull wheel coverFront fog lampsBody colouredbumpersInteriorBlack dial instrumentclusterBeige and brown dualtone dash boardFabric lined seatsDoor trim with fabricinsertsRear

seat doublefoldingRear parcel shelf Provision for speakers3 spoke steering wheelDay /night mirror STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES Competition with Wagon R, Indica V2 and palio: As we can see from the available data, Unique Selling Points can be created for Santro xing. The points could be created from the following aspects;a . O n l y i n S a n t r o , w e a r e h a v i n g A C w i t h O z o n e f r i e n d l y w i t h 4 s p e e d blower fan which always take freshment in both Driver and passengers. b.Only in Santro, we will find A, B & C pillar trims, which shows interior more luxury.c . W e a r e beating other models in overall length. In overall height o n l y Wagon R is beating us. But we can convince our customers by showingthem that this much of height is useless for Indian customers.d . T h e a c t u a l s e l l i n g p o i n t w o u l d b e S a n t r o m i l e a g e c a p a c i t y, w h i c h i s t h e highest as compared to competitors. And our Indian customers are verymuch keen about this factor.e.Power and torque is highest for the Santro, which makes it lucrative optionfor thrill lovers.f . G r o u n d c l e a r a n c e i s h i g h e s t f o r S a n t r o , w h i c h i s v e r y m u c h s u i t a b l e f o r Indian roads.g . F o r o n l y S a n t r o , w e a r e h a v i n g r a c k a n d p i n i o n s t e e r i n g w i t h p o w e r assisted while others are having either rack and pinion or power steering.h.Only for Santro, we are having ABS, which makes it suitable for each and every type of road condition.The biggest challenge for every marketer is that Customers could not be satisfiedabsolutely; this is organization people responsibility to convince the customer to purchaseour product. To be compatible in these described situations we have to follow the e master word for every organization to compete with rivals Feel that we all are members of thefamily in this organization and we will help to each other as a family member. 26 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES FINDINGS FROM SURVEY According to the survey the customers who are already the customer of Hyundai cars aresatisfied with the service of Shree Hyundai, and the public who are planning to purchase a newcar should go for Hyundai because the cars in Hyundai is economical in price, luxurious in look,comfortable, and trendy in design. These features also attract our young age group due to thenew design, trendy look and style.The following are the findings I point out from my study: 1. Customers are always demanding, but they dont have to loose their patients, becausecustomer is the God for us. If they are creating problems, then also we have to clear allmatters with smile and patients. Make them understand fully that what are the problemsand available solutions for that problem. 2. They are not here to provide comparisons. They have to provide t e s t d r i v e t o t h o s e customers only which seem to be the competent customers.

3. They have to make their customers understand about their own n e e d a n d a v a i l a b l e options to satisfy their needs. Customers should be known that money discount is not asimportant as their personal satisfaction. 4. They have to integrate the operations of our all departments, so t h a t e a c h a n d e v e r y department can help in operation of every department and understand other departmentswork.5 . E a c h a n d e v e r y e m p l o y e e s h o u l d b e h a v i n g w o r k i n g k n o w l e d g e o f e a c h a n d e v e r y department, hence job rotation is better option for this. 27 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES 6.The management has to understand personal needs of the sales a n d m a r k e t i n g p e o p l e , hence weekly get to gather with top management should be there about technical and personal problems for the employees where everyone would be free to express his/her thoughts. 7. When they should be having first meeting with customer, initially they have to maket h e m u n d e r s t a n d a b o u t f i n a n c i a l c o n d i t i o n s f o r a v a i l a b l e b a n k i n g a n d n o n b a n k i n g companies. Then after they have to give them plan for financial. 8. They should be having one printed information about all formalities for the finance and its h o u l d b e g i v e n t o t h e c u s t o m e r s o t h a t i t w o u l d b e h e l p f u l t o t h e c u s t o m e r w h i l e summing up documents for finance.9 . T h e c u s t o m e r s who are having discontinued banking operations they should be g i v e n support by making alliance with related banks, so that it would be easy for the customersto get loan.10.Executives may have to check that all documents they are sending to the department.11.All relevant information should be same for all sections and absolute. 12. First of all, they have to provide one more employee to the exchange department. Hence,w h e n M r . R . K . S i n g h ( c o r p o r a t e a n d e x c h a n g e d e p t ) w o u l d n o t b e f r e e t h e n h e c a n manage the deal. 13. Customers will not understand the technicality and market conditions h ence we have tomake them understand that what they are getting that would be the best in the condition. 28 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES SUGGESTIONS: Aggressive Ad Campaign

: Shree Hyundai should put a few hoardings in different areas in Bokaro and also advertise effectively in local cable channel. Educating the customners: Shree Hyundai should educate the customers a b o u t t h e maintenance of the vehicle. Attractive schemes: Give few attractive schemes at the time of after sales services. Like giving quick service and charging them reasonably. Personal touch with the customers: 29 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES Asking the customers to come regularly for servicing evenafter the warranty period. CONCLUSION: The report has highlighted the importance of providing the highest c u s t o m e r satisfaction and how it affects the sales. Though in the month of December, the saleswere down, by developing competitive strategies and by delivering high class productsand services, Popular Vehicles and Services were able to keep their sales momentum. The report emphasizes the importance of customer loyalty to develop the business.The study which we conducted on the Four wheeler automobile sector is a veryimportant topic of automobile sector.A f t e r d e e p r e s e a r c h , a n a l ys i s a n d g e t t i n g i n f o r m a t i o n a b o u t c o m p a n i e s a s formulated that the four wheeler automobile companies achieved success in the market.T h r o u g h o u t t h e s t u d y w e f o u n d the four wheeler manufacturer having very new and 30 T-JOHN INSTITUTE OF TECHNOLOGY STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES modern technology in their bikes, they have a good market share in I n d i a , m a n y o f Automobile companies like Maruti Suzuki, Tata Motors, M&M, Fiat, Ford, etc are alsogiving large competition.Concluding the performance of the company related to four wheeler sector inIndia, getting their market share and growth and what are services they are providing after sales.H y u n d a i M o t o r s h a s m a n a g e d t o p u t i n s p e c t a c u l a r p e r f o r m a n c e g o i n g f r o m strength despite increase in competition; the company's sales have witnessed an uptrend,registering an average growth of 42% in the three years under review.Hyundai Motors has managed to achieve this because its strong brand image and proven product quality underpinned the performance growth in recent years. Apart fromt h e s t r o n g b r a n d " S a n t r o " t h e c o m p a n y ' s p e r f o r m a n c e a c r o s s t h e s p e c t r u m o f t h e Passenger car market helped it exploit the growing demand for 5-stroke Cars.