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Hispanic Business Owners and Latino Entrepreneurs are driving the expansion of US Franchises in US, Mexico and other key Latin American countries. Boost your Franchise Sales and grow your system with Hispanic and Latino Franchisees
Franchises that advertise in BuscaTuFranquicia.com (in the USA in Spanish) will now also have exposure and visibility in Mexico and key countries in Latin America through advertising in FranquiciasHoy.com and strategic partnership with franchise associations throughout the Latin American region. It has never been a better time to build a strong regional presence with the fast growing US Hispanic and Latin American market.
Here are a few facts about the US Hispanic and Latin American markets:
US Hispanic Population stands at 55.4 million and growing 5X faster than general population Hispanic owned businesses -fastest growing segment of small businesses in US IFA Reports that the Latin American market, including Colombia and Panama, sizzles with U.S. franchisors read here Mexicos total population is 116 million and is growing at a rate of 1.07% with 78% living in urban areas read Country Fact Sheet: Mexico (Source: IFA) Mexico is involved in a total of 12 free trade agreements which support its free market economy and foreign trade; Mexicos main trade partner is the US . Mexico is among the top ten nations in franchise development, due to the number of concepts operating in the market, strong legal framework as well as support from the government to continue developing new business opportunities.
MassMutuals National Study, in collaboration with ALPFA, reveals that among US Hispanics, motivations to start their businesses were to pursue the American Dream, take control of their lives and support their families. o 79 percent of US Hispanics said they wanted to be their own boss vs. 57 percent of the general-market business owners. Although franchisors entering Latin America face the challenge of adapting to local tastes, franchising boom in Latin America is driving double-digit growth read here Franchises in Mexico now employ nearly half a million people and generate about 6 percent of the countrys total economic activity, according to the Mexican Franchising Association. 10 percent of the franchises operating Mexico are from the U.S. and the number of franchises and franchise concepts are growing every year, according to the Mexican Franchise Association. The National Franchise Program (PNF) promotes the development of franchise concepts in Mexico with the goal of increasing employment and investment in the country - read here.
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In the News:
Recruiting Latino Franchisees: Essential Tips for Franchisors (article) Latinos and Franchises: The Untapped Trillion-Dollar Market (article) Read exclusive interview by Poder360.com with Jose Torres founder of BuscaTuFranquicia.com: Best Franchises for Hispanics (interview) Franchise Times October 2011 : Page 89 (article)
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