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Confidentiality Agreement
___________________
Signature
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Name (typed or printed)
___________________
Date
1. Executive Summary.........................................................................................................1
2. Market Needs...................................................................................................................1
3. The Market.......................................................................................................................1
3.1. Market Trends...........................................................................................................2
3.2. Market Growth..........................................................................................................3
4. The Company...................................................................................................................4
4.1. Mission......................................................................................................................4
4.2. Service Offering........................................................................................................5
4.3. Positioning................................................................................................................5
4.4. SWOT Summary is to Analysis To capture and describe the keys facing within
company...........................................................................................................................5
4.4.1. Strengths............................................................................................................5
4.4.2. Weaknesses........................................................................................................5
4.4.3. Opportunities......................................................................................................6
4.4.4. Threats................................................................................................................6
5. Marketing Strategy...........................................................................................................6
5.1. Value Proposition......................................................................................................6
5.2. Critical Issues............................................................................................................6
5.3. Financial Objectives..................................................................................................7
5.4. Marketing Objectives................................................................................................7
5.5. Target Market Strategy..............................................................................................7
5.6. Messaging.................................................................................................................7
6. Product Marketing...........................................................................................................8
7. Pricing..............................................................................................................................8
8. Promotion.........................................................................................................................8
8.1. Advertising................................................................................................................9
9. Service..............................................................................................................................9
10. Keys to Success..............................................................................................................9
Thai Spa
1. Executive Summary
2. Market Needs
3. The Market
Market Analysis
2009 2010 2011 2012 2013
Potential Customers Growt C
h AGR
University Students 400% 10,00 50,00 250,0 1,250, 6,250, 400.0
0 0 00 000 000 0%
Office Workers 300% 5,000 20,00 80,00 320,00 1,280, 300.0
0 0 0 000 0%
Other 200% 700 2,100 6,300 18,900 56,700 200.0
0%
Total 368.8 15,70 72,10 336,3 1,588, 7,586, 368.8
5% 0 0 00 900 700 5%
Page 1
Thai Spa
University Students
Office Workers
Other
Health Spa has become a feature of people life. Thai spa is a good
choice for them that is offered a comfort ability and relaxing. Now a day
in Thailand health Spa is growing and there is a high competition
because of women like to spend money without concerning cost even
though economic downturns in recent years, that why this kind of
business is been bright thing for business man even us. but we will keep
developing our staffs, location and equipment up to date for competitive
advantage and at once we have successful we will create a new plan of
downtown, which will make that area become more popular city.
Page 2
Thai Spa
7,000,000
6,000,000
5,000,000
1,000,000
0
2009 2010 2011 2012 2013
When customers list Thai Spa as the top best place to pamper
themselves we will continue locate in downtown even more
businesses are looking for a thriving downtown with continual
presence of customers. Our growth is according to the chart below.
Page 3
Thai Spa
400.00%
350.00%
300.00%
250.00%
200.00%
150.00%
100.00%
50.00%
0.00%
University Students Office Workers Other
4. The Company
4.1. Mission
Page 4
Thai Spa
Thai Spa offers a wide variety of mind and body healing services and
products. The aspect of the business will provide both males and
females in each level with any type of massage styling services. Thai
spa business is devoted to providing holistic methods of massage such
as Feet massage, Hands massage, Facing massage, body work and
Aroma Therapy. Here we have offered customers within natural
ingredients such as Hot Stone, pure mud and variety Aroma therapy.
This is all done in a relaxing
4.3. Positioning
4.4.2.Weaknesses
• The ability to attract and keep well trained employees
Page 5
Thai Spa
4.4.3.Opportunities
• A growing market with a large percentage of target
customers who not yet aware of Thai Spa.
• Increase revenue as more as people who are willing to
relax thereby unable to heal their mind and body.
• As a number of customers served grows, Fix cost are
spread fewer over a larger customer base.
4.4.4.Threats
• Competition will establish and develop facilities that
improve their service offerings to compete to Thai Spa.
5. Marketing Strategy
Page 6
Thai Spa
rate Not only For ourselves but also our customers and continue to
build a brand awareness to get more new customers.
5.6. Messaging
Target Market Messaging
Page 7
Thai Spa
6. Product Marketing
• Emphasize our name and unique services through advertising.
• Focus on the convenience of our location.
• Build community relationships through unique and quality service,
friendly and caring atmosphere and establishing absolute
dependability of our services.
7. Pricing
Price List
8. Promotion
• promotion will deal with advertising before ,during and six months
following our opening
• Advertising will deal with all long - term advertising.
Page 8
Thai Spa
8.1. Advertising
We will utilize health magazines and we will have our own website,
Broadcast or community profile and we will place our brochures
within the offices of our medical referral clients.
9. Service
Page 9