GRADUATE SHOOL OF BUSINESS

COPPEAD

The Brazilian BS in Rio de Janeiro with an international flair

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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

The

BUSINESS SCHOOL with a

GLOBALLY ACKNOWLEDGED REPUTATION for EXCELLENCE

CONTENTS
Welcome Almost a Century of Knowledge & Tradition Research, Innovation & Entrepreneurship Defining the Future COPPEADs Identity An International Culture A Program for Each Profile A Faculty with Teaching & Research Expertise Research as a Lever Partnerships with Business Rio de Janeiro, Cultural Property - UNESCO World Heritage 5 7 9 11 12 17 27 29 31 33

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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

Welcome
EXCELLENCE Knowledge Tradition MANAGEMENT Innovation INTERNATIONAL Entrepreneurship RESEARCH Partnership Integrity RELEVANCE

WELCOME
With almost 40 years of existence, The COPPEAD Graduate School of Business Federal University of Rio de Janeiro is the only internationally accredited School of Management belonging to the Brazilian public system. The Federal University of Rio de Janeiro (UFRJ), almost 100 years old, is not only one of the oldest and most respected higher education institutions in Brazil, but also the largest university in the federal educational system. Our mission is to contribute to the development of Brazil by providing education to present and future business leaders who are able to perform highly both in the local and global environment, and to new faculty who can disseminate and create innovative knowledge in business. Our commitment to excellence, integrity and global insertion is acknowledged by the Brazilian accreditation system (CAPES Foundation & ANPAD), the EQUIS accreditation granted by the European Foundation for Management Development and high scores in international rankings. Our full-time MBA, public and tuitionfree, is the only one in South America consistently ranked among the top 100 programs worldwide by the reputable Financial Times. Our focus on relevance and international brand recognition is underpinned by an international development strategy that is part of our identity and culture, so as to ensure that the knowledge and skills imparted in our programs are in line with the realities of management in an internationally interdependent world, while reflecting a strong sense of global responsibility. Our faculty is internationally renowned for its research and increasing number of publications in prestigious international journals. This, together with a continuous focus on innovation, both in pedagogy and course design, which emphasizes research knowledge transfer, speaks of COPPEAD's academic excellence. We are proud of our roots, of the corporate recognition of the quality of our program portfolio and of the quality of our international alliances & partners. We are faithful to what we are and to what we strive to be, so that the COPPEAD brand stands out in the global scenario as a synonym of excellence, relevance, innovation, tradition and integrity.

Kleber Fossati Figueiredo

Dean of the COPPEAD Graduate School of Business

EFMD
I N T E R N A T I O N A L

AACSB
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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

Knowledge & Tradition

Where Relevance and Excellence
GO HAND-IN-HAND WITH PROFESSIONAL Opportunities, Development and Growth

ALMOST A CENTURY OF Knowledge & Tradition

The Federal University of Rio de Janeiro (UFRJ) is one of the oldest and most respected higher education institutions in Brazil, and also the largest university in the federal educational system. The UFRJ comprises 4 campi. The biggest one, with an area of 5,2 million square meters, is the Fundo Island campus where COPPEAD is located. The UFRJ is organized into six Centers with a total of 49 academic units (Schools & Institutes), which are responsible for 139 undergraduate & 178 graduate programs (Masters and Doctoral programs), besides a large selection of specialization and continuing education courses. For example, the School of Medicine is involved in state of the art research in biosciences and has three hospitals. The School of Engineering has two Institutes for high technology research and two incubators. There are approximately 3.500 professors and 45.000 students. The UFRJ also boasts 43 libraries, 930 labs and seven museums with some of the largest history, music and art collections in the country. It also publishes over 120 scientific journals besides other publications, such as magazines and pedagogically oriented materials.

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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

Research, Innovation & Entrepreneurship

CENPES - The PETROBRAS Research Center

The Fundo Island Campus

COPPEAD Technology Park Research Centers Being Built Main Schools and Institutes

RESEARCH, INNOVATION & ENTREPRENEURSHIP DEFINING THE FUTURE

The UFRJ Technology Park is one of the nation's premier research and development facilities. A unique environment dedicated to the development of breakthrough technology and its transfer from the laboratories to the marketplace. In an area of 350 thousand square meters, in the Fundo Island campus, it is expected, by 2014, to be home to over 200 companies generating over 5000 highly qualified research jobs. The Technology Park is a vibrant world-class business community of innovative, high-tech corporate Research Centers. It is anchored by some of the most important Technology Labs and Research Centers in the country, such as IEN (Institute of Nuclear Engineering), CEPEL (Research Center on Electric Energy) and CENPES (the PETROBRAS Research Center). It also concentrates national and global companies such as Schlumberger, Baker Hughes, BG, SIEMENS, USIMINAS, ESSS, FMC Technologies, Halliburton and Tenaris, while many others are due to build or are building their Research Centers, such as General Electric and L'Oral, just to name two. The Technology Park thrives with the energy of creation, the spectrum of possibilities and exceptional atmosphere for discovery and growth. It is a place to create the technology of tomorrow mainly focusing on the pre-salt challenges of the Oil & Gas industry, energy, the environment and information technology. The Technology Park also generates great opportunities for medium and small size technology-based companies. One of the ongoing projects is The Innovation Tower, which, upon completion, will house over a 100 medium and small companies. In brief, the UFRJ Technology Park provides a thriving environment for leading research, academic and business collaboration, and networking.

Photo: Agncia Globo O Globo Genilson ArajoO / Agncia

Schlumberger Research Center

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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

COPPEADS Identity
THE EDUCATIONAL DIFFERENCE

Succeeding and sharing values

COPPEADS IDENTITY
The COPPEAD Graduate School of Business is a leading teaching and research institution committed to excellence, international relevance, ethics and integrity, offering an innovative program portfolio that reflects its pioneering spirit and its drive to move businesses, society and the world forward. COPPEAD strives hard to meet both the domestic and international business communities' needs for top executives and managers in the dynamic and multicultural global scenario. Since its inception, almost 40 years ago, the school has always been dedicated to provide world-class executive education, to produce innovative research and to form highly qualified teaching & research professionals in its Doctoral Program. Ranked consistently amongst the top 100 Global/Full-time MBAs by the Financial Times, COPPEAD has been accredited by EQUIS (European Quality Improvement System) since 2006. It is the only internationally accredited Business School in the federal system and one of the three in Brazil.

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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

An International Culture

Shanghai

THE SCHOOL, THE WORLD

Global and traditional inspiration

Photo: Rafa Cichawa | Dreamstime.com

Photo: Debra James | Dreamstime.com

Photo: Mo

AN INTERNATIONAL CULTURE
COPPEAD has always focused on forming and educating managers with international exposure, ready to operate in multicultural environments and to pursue international careers.
Photo: Lihui | Dreamstime.com

Thus, COPPEAD has internationalized by forming strategic alliances with highly reputed and internationally accredited business schools in the five continents. The alliances and partnerships contemplate student exchange agreements and over 400 course-hours in English during the exchange terms for the Full-time MBA Program, visiting professors, study-weeks, dual-degree opportunities and international modules for the Executive MBA Program, among others. Exchange terms at COPPEAD, when the offer of elective disciplines in English is concentrated, run from approximately mid July to early October and from mid October to before Christmas. COPPEAD receives exchange students from partner institutions in North & South America, Western & Eastern Europe, Asia, Oceania and Africa, fostering a real multicultural environment. Focusing on regional integration, in 2008, COPPEAD took the initiative to found ALADEN (the Latin American Alliance of Business Schools) with internationally accredited Business schools in Colombia, Mexico, Peru and Venezuela, mainly targeting the understanding of the Latin American business context and wealth creation, in terms of the socio economic development of the home-countries of the five members. The SLAE (Latin-American Study-Week) is offered every year, in Spanish, on a rotary basis by ALADEN member institutions. Other international partnerships include Building Ventures in Latin America (designed to prepare students to build and grow successful businesses in today's changing marketplace); Dual-Degree agreements with three internationally accredited French business schools for our Executive MBA students, The Global Partners (a Full-time International MBA program with a US and a European partner), the International Consortium of Executive MBA programs (a 10 days module offered simultaneously by the partner schools located in Europe, North America, Latin America and Asia) and the International Practicum for Full-time MBA students (a one-week intensive program together with a US partner, where students work together in consultancy projects for Brazilian companies)

oreno Soppelsa | Dreamstime.com

Photo: Katerinasamsonova | Dreamstime.com

Photo: Cosmopol | Dreamstime.com

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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

Western Europe

North America

Latin America

Africa

Photo: Mekt | Dreamstime.com

Eastern Europe

Middle East

Asia

Oceania

Academic exchange partners worldwide

A B C D E F G H

North America: Canada, United States of America Latin America: Mexico, Argentina, Colombia, Venezuela Western Europe: France, Italy, Germany, Spain, Portugal, Ireland, Denmark, Netherlands Eastern Europe: Croatia, Russia Middle East: United Arab Emirates (Dubai) Asia: China, South Korea, India Africa: South Africa Oceania: Australia

Photo: Pavel Losevsky | Dreamstime.com

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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

Degree-granting Programs
A Business School

COMMITED TO EXCELLENCE

Why not for me?

A PROGRAM FOR EACH PROFILE

COPPEAD offers a large portfolio of programs comprising degree-granting programs and executive education programs some including dualdegree opportunities and international modules with internationally accredited Business Schools.

The Full-time MBA (Msc.)

COPPEAD's Full-time MBA, a post-experience 18 months and 800hrs tuition-free program, is a hybrid model comprising the main features of Academic and Professional Masters. The program emphasizes the theory/practice and research/application perspectives with a focus on best practices in management at the national and international levels. This model combines a generalist approach with a specialization resulting from the specific research field chosen for the dissertation (an additional requirement in order to be awarded the MSc degree, which can extend the duration of the program to totalize, approximately, 24 months). The concentration areas offered by the program are: Finance & Managerial Control; Marketing & International Business; Operations, Technology & Logistics and Organizations, Strategy & Information Systems. In order to provide students with a solid business education, integrating the different functional areas, the program employs a diversified methodological approach that includes case studies, computerized business simulations, dynamics, role-plays and participation in consulting projects, among others. The Full-time MBA also has an exchange program with partner schools in the five continents; a summer-job or internship program; a job market re-entry week with the participation of top national and multinational companies; the SLAE (Latin American study-week) to acquire knowledge of the Latin American business environment; a careers office that organizes lectures, counseling, group activities & individual assessment; multicultural projects; opportunities to participate in research groups and in international business competitions. This program designed to comply with the highest international standards is recognized as a label in business education in Brazil and, increasingly, in the world thanks to the EQUIS accreditation and to its ranking in the Financial Times.

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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

Degree-granting Programs
Knowledge, Excellence and Innovation.

At COPPEAD. Where else?

A PROGRAM FOR EACH PROFILE

The Doctoral Program (Dsc.)
As part of the School's mission to educate new faculty who can create and disseminate innovative knowledge in business, the Doctoral Program is a four years, full-time, tuition-free course. A doctoral thesis is the final requirement to be awarded the DSc. Degree. The Doctoral Program includes the possibility of spending approximately 6 months at a university abroad as part of the thesis development. The program is structured to train professionals in teaching; research and consultancy who already have significant experience and are seeking an academic standard of excellence. Its cornerstones are a humanist perspective and a solid theoretical foundation.

Some of the research areas

n Quantitative risk analysis n Corporate growth and organizational change n Organizational behavior, culture and negotiation n Corporate strategy n Strategy, innovation and digital medias n Logistics infrastructure n Technology choices n Operations strategy n Supply chain management n Finance and corporate governance n Management of innovation n Management of health services operations n Sports marketing n Financial markets n International business n Efficiency and productivity in the public sector

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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

Executive Education Programs

This Business School,

MY BUSINESS ATTITUDE

A PROGRAM FOR EACH PROFILE

Developed for working managers, COPPEAD's Executive Education portfolio comprises a wide range of programs including Executive Part-time MBA (400hrs), Specialization (360hrs) & Extension (180hrs) programs, Young Professionals Training programs (160hrs), Advanced Management programs and Customized programs. These programs benefit, to a high degree, from the same expert faculty as the degree-granting programs.

Executive Part-time MBA

The COPPEAD Executive Part-time MBA aims to establish a global view in business management in order to develop practical skills in management, targeting middle to senior executives and mingling theoretical knowledge with the participants' experience. Thus, a variety of methodological approaches are used, such as case studies, dynamics and simulations. The 400hrs program lasts approximately 11 months and classes take place once a week during the whole day. The program offers a 10 days international module that simultaneously takes place at the partner schools of the International Consortium, which are located in Europe, North America, Latin America and Asia. The program also offers dual-degree opportunities with three internationally accredited French Business schools, which require a 6 weeks stay at the selected French school doing 150 course-hours plus a business project that can be done in Brazil with the supervision of a French tutor. Upon the successful completion of the dual-degree requirements students are awarded the International MBA of the chosen French School.

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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

Executive Education Programs

At COPPEAD my Professional

FUTURE IS NOW

A PROGRAM FOR EACH PROFILE

Executive Education Programs

Specialization Programs
These 360hrs programs, also held once a week during the whole day, comprise a portfolio that targets middle to senior executives with a specific interest. Some of the programs offered are: n n n n n COPPEAD Economics & Energy Management COPPEAD Health & Healthcare Management COPPEAD Finance COPPEAD Logistics COPPEAD Marketing Management

Extension Programs
These 180hrs programs focus on tools & techniques for experienced professionals at the tactical-technical level who want to deepen their knowledge of a specific area of management or business sector. Some of the programs offered are: n Health & Healthcare Services Management n Retail Management n Services Management

Young Professionals Training Programs

These 160hrs programs are aimed at young professionals who have recently (or are about to) finish their undergraduate studies. The courses mostly focus on practical issues in order to better prepare the young professionals to successfully deal with market challenges. Some of the programs offered are: n n n n International Management Finance Logistics Marketing

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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

Executive Education Programs

Learning at COPPEAD SUCCEEDING IN THE WORLD

A PROGRAM FOR EACH PROFILE

Advanced Management Programs

These Post-MBA programs are structured to offer senior executives the opportunity to debate and reflect about specific strategic issues related to contemporary managerial challenges. These programs range from 8 to 20hrs and comprise lectures, seminars, group activities and external activities. Some of the programs offered are: n n n n n n n n n n Management in Brazil Client-oriented Management Sustainable Growth Management Sports Sponsorship Satisfaction Market Research Infrastructure Planning Consumption Safari Corporate Sustainability Scenario Techniques Time-Driven ABC

Customized Programs
These in-company programs are designed to identify company needs and customize the programs in order to develop the specific skills, training challenges and strategic issues required by the clients. In recent years, COPPEAD has delivered in-company programs to public and private Brazilian and multinational clients such as: Amil, Light, Telemar, Petrobras, Vale, Brazilian Army, Brazilian Navy, L'Oreal, Globo Organizations, Shell, Souza Cruz (British Tobacco), Texaco (Chevron), MPX and TIM, among others.

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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

With Teaching & Research Expertise

Renovating and reinventing KNOWLEDGE THROUGH RESEARCH into managerial practice

WITH TEACHING & RESEARCH EXPERTISE

A FACULTY

The strategic link between research and teaching is a priority at COPPEAD. It is a channel for the diffusion of new knowledge and helps companies, students and other important stakeholders by disseminating new ideas that can be incorporated into managerial practice.

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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

Research as a Lever
Keeping up with Today's BUSINESS CHALLENGES

RESEARCH AS A LEVER
Research at COPPEAD is mainly organized through a number of Centers:
n Center of Studies in Logistics (CEL) originated by the Ipiranga Research Chair n Center of Consumption Studies - it has financial support from the LOral

n n n

Consumer Behavior Research Chair & from the FIAT Consumption Studies research Chair Center of Studies in Strategy & Innovation it has financial support from the GLOBO Chair of Strategy & Digital Media Center of Studies in Healthcare Services - it has financial support from the AMIL Chair of Health Services Management Center of Studies on the Internationalization of the Firm (NuPin) funding for the creation of NuPin came from a grant from the Centers of Excellence Program of the National Council for Scientific Development (CNPq) Center of Strategy & Organizational Growth it has the financial support of the Visagio Research Chair

Many diverse and useful intellectual outputs are produced each year including papers in national and international journals, books and book chapters, case studies, teaching material and conference presentations among other contributions.

COPPEAD is also responsible for the following publications:

n Latin American Business Review (Taylor & Francis) LABR a quarterly

international publication in English in partnership with the School of Administration of the University of San Diego. This journal is focused on the economic and business environment of the Americas n COPPEAD Series: including the COPPEAD Management Series (books written or edited by COPPEAD professors, lecturers & researchers); Working Papers & Student Working Papers n Brazilian Review in Finance (RBFin) the peer-reviewed and double-blind refereed publication of the Brazilian Society of Finance n Boletim Economia e Conjuntura published in partnership with the Institute of Economics of the Federal University of Rio de Janeiro

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THE COPPEAD GRADUATE SCHOOL OF BUSINESS

Partnerships With Business

Corporate Commitment FROM CLIENTS TO PARTNERS

PARTNERSHIPS WITH BUSINESS

COPPEAD works closely with companies in several ways, such as:

n Offering a program portfolio that attends companies expectations and needs n Helping students to identify a career path in line with the competencies required by the corporate world n Organizing the job market re-entry week putting students and companies face to face n Participating in business games sponsored by companies n Organizing the summer job program of internships n Developing research that matches companies needs in the Research Centers sponsored by company Chairs n Holding biannual meetings with the Corporate Advisory Board to discuss COPPEADs strategy n Sponsoring the Partners Club created to acknowledge and recognize those companies that, in different ways, contribute with the school projects n Sponsoring the ALUMNI Association, a professional and social network

SOME CLIENT & PARTNER COMPANIES

ABBOTT ACCENTURE AG ANDRADE GUTIERREZ ALL AMBEV AMIL AMPLA ENERGIA ASSET MANAGEMENT BANCO DO BRASIL BAYER BELGO SIDERURGICA BIP. BNDES BP ENERGY BRAZILIAN ARMY BTG PACTUAL BUNGE CEG CEPEL CERAS JOHNSON COCA-COLA CVM DIAGEO E+I ESPORTE INTERATIVO EBX ELETRIC ELETROBRAS ELO GRUP EMBRATEL ERNEST & YOUNG FIAT FIOCRUZ FRIEDMAN FURNAS GE GENERAL GLAXOSMITHKLINE GLOBO GLOBOSAT GOLDEN CROSS HALLIBURTON IBEU-INSTITUTO BRASIL ESTADOS UNIDOS ILOS INCA INCREASE AVIATION SERVICE INFOGLOGO INFRA PARTNERS ITA JBS JOHNSON & JOHNSON JT INTERNATIONAL K2 ACHIEVEMENTS KIDNEY ASSISTENCE KRAFT LORAL LAFARGE LIGHT LOJAS AMERICANAS MAN MARINHA DO BRASIL MICHAEL PAGE INTERNATIONAL MICHELIN MILBURN MPX MRS LOGSTICA S.A. NESTLE OI ORGA SYSTEMS PAGE PERSONNEL PEPSICO PETROBRAS PETROLEO IPIRANGA PRICEWATERHOUSECOOPERS QUADREM QUAKER CHEMICAL ROBERT HALF SC JOHNSON SCHWEITZER SEGUROS SHELL SMITH INTERNATIONAL SOUZA CRUZ (BRITISH TOBACCO) SUL AMERICA THYSSENKRUPP TIM UMBRIA GRUP UNILEVER UNIMED VALE VISAGIO ENGENHARIA VOTORANTIM CIMENTOS WHIRLPOOL WILSON,SONS XP INVESTIMENTOS

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RIO DE JANEIRO
A city with a breathtaking natural beauty

Photo: Ekaterinabelova | Dreamstime.com

Photo: Ricardo Zerrener / RIOTUR

RIO DE JANEIRO,
CULTURAL PROPERTY - UNESCO WORLD HERITAGE

Photo: Mypix | Dreamstime.com

Photo: Ekaterinabelova | Dreamstime.com

Photo: Pedro Kirilos / RIOTUR

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RIO DE JANEIRO
A city with a unique lifestyle

Photo: Alexandre Macieira / RIOTUR

Photo: Pedro Kirilos / RIOTUR

Photo: Pedro Kirilos / RIOTUR

Photo: Paulo Nicolella / Agncia O Globo

Photo: Marizilda Cruppe/ Agncia O Globo

Photo: Ivo Gonzalez / Agncia O Globo

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RIO DE JANEIRO
A powerhouse of economic dynamism

Photo: Marco Antnio Teixeira / Agncia O Globo

Photo: Simone Marinho / Agncia O Globo

Photo: Marco Antnio Teixeira / Agncia O Globo

Photo: Genilson Arajo / Agncia O Globo

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Rio de Janeiro: Carioca Landscapes between the Mountain and the Sea has been inscribed upon the World Heritage List of the
Convention concerning the Protection of the World Cultural and Natural Heritage. Inscription on this List confirms the exceptional universal value of a cultural or natural site, which deserves protection for the benefit of all humanity.

" The listed site consists of an exceptional urban setting rather than built heritage. It encompasses the key natural elements that have shaped and inspired the development of the city: from the highest points of the Tijuca National Parks mountains down to the sea. They also include the Botanical Gardens, established in 1808, Corcovado Mountain with its celebrated statue of Christ and the hills around Guanabara Bay, including the extensive designed landscapes along Copacabana Bay which have contributed to the outdoor living culture of this spectacular city. Rio de Janeiro is also recognized for the artistic inspiration it has provided to musicians, landscapers and urbanists." UNESCO World Heritage Centre (whc.unesco.org/)

The COPPEAD International Brochure

1st Digital Edition - July 2012

Associate Dean, International Affairs Prof. Adriana V. Garibaldi de Hilal, Dsc. International Affairs Officer Denise Galm denise.galm@coppead.ufrj.br Project & Graphic Design Alexandre Amorim Graphic Designer alexandre@coppead.ufrj.br Administrative & Logistic Support Ivania Mathias P . Morgado Institutional Development Officer ivania.morgado@coppead.ufrj.br Technical Support Rodrigo Rodrigues Graphic Designer rodrigo.rodrigues@coppead.ufrj.br

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