zero pozitive publicis

zero pozitive publicis

zero pozitive publicis

ZERO POZITIVE, Zona Industriale (Fushe Kosove - Prishtine)

10000 Prishtine, Republika e Kosoves

Tel. & Fax: +381 (0)38 601 900

+381 (0)38 601 902
+381 (0)38 601 903
+381 (0)38 601 904

info@zeropozitive.com
www.zeropozitive.com
zero pozitive publicis

ZERO POZITIVE, Qendra e Biznesit EUROCOL,

Rr. Murat Toptani, Kati VI
Tiranë, Shqipëri

Tel. & Fax: +355 (0)4 274 531

info@zeropozitivealbania.com.al
www.zeropozitivealbania.com.al
4th largest communications group worldwide
Three global advertising networks:
Publicis, Saatchi & Saatchi, Leo Burnett

Two multi-hub creative agency networks:

Fallon Worldwide, Bartle Bogle Hegarty*

Three leading creative brands:

The Kaplan Thaler Group (New York), Beacon Communications
(Tokyo), Marcel (Paris)
No. 2 worldwide in media buying and consultancy
Two global brands: Starcom MediaVest Group, ZenithOptimedia

A management board serving the two networks:

Publicis Groupe Media

World leader in digital communication

With Digitas, Denuo and several agencies specialized
in digital and interactive communications

World’s leading agency in healthcare communications

Publicis Healthcare Communications Group: Medicus,
Saatchi & Saatchi Healthcare, Boz…

A complete, global range and recognized expertise

in specialized communications

– Direct marketing/sales promotion: Arc Worldwide, Saatchi &

Saatchi X, Publicis Dialog, Solutions, Betterway

– Corporate Communications and Public Relations: MS&L,

Publicis Consultants I Worldwide, Freud Communications

– Publishing and production: Mundocom, MarketForward,

Capps, WAM

– Multicultural communications services: Burrell

Communications, Bromley Communications, Lapiz, Conill

– Events and sports marketing: Publicis Events Worldwide,

Relay, Emotion.
 zero pozitive publicis

Marketing Communication Company

Zero Pozitive Publicis have brought together the strategic,
creative and technological expertise in order to achieve
communication excellence on a national and international
scale. By offering strength and depth in disciplines as diverse
as communication strategy, integrated marketing campaigns,
brand building, systems integration, B2B, CRM, advertising
(traditional & Guerrila), media, public relations and direct
marketing, we provide the combined services to ensure client’s
communications are effective in all media and across all
markets.

Multi-door operation gathering: Specialised Communication

Services; Creative solutions, Media Services, Direct Marketing,
Digital Print & Promotional Supply; allows us to devise the
professional, innovative and compelling solutions that most of
the communication companies are simply unable to match.

Integrated Marketing Campaigns - There have been

unprecedented changes in the global marketplace in the recent
years. New technologies, new methods of communication
and new ways of doing business have forever altered the way
consumers connect to brands/products and services. In all
of the contemporary business contexts, integrated marketing
communications are repeatedly used. The sheer complexity of
brand-building across different media, and of communicating
marketing messages effectively, requires skills, methods and
approaches that simply can not be achieved without the
integrated methods of communications.

Advertising
Zero Pozitive Publicis includes an operating team connected to
the worldwide creative networks, and several regional agencies
with special creative flair. The advertising team is positioned in
its own way and has its own culture. The service offerings are
also distinctive, meeting different client expectations to the final
advertising production (TV, Print, and Interactive).

Media
Zero Pozitive Publicis is the key national player in Media
Buying and Consultancy which is linked to the media services
giant ZenithOptimedia. It offers a full range of media buying
and consultancy services to provide clients with solutions
tailored to their specific needs.

Branding / Consulting – Zero Pozitive Publicis provides

specialized consultancy services in brand and business
strategy, well ahead of any operational decision concerning
communications tools.

Multicultural Communications – Communications to meet

the challenges of cultural diversity are a particular strength and
value considering the multicultural challenges in Kosova.

Creative – Our company’s creative business is conducted by

the high–profile creative team. Services span all aspects of
design from initial planning of visual identity to multi layered
creative architecture.
Digital / New Media – Creative teams within our multi door
operations have the talent and experience with Interactive
technology to anticipate new developments, and regularly
enhance the effectives of new media communications.

Direct Marketing – Zero Pozitive Publicis has created the first

ever direct marketing services in Kosova and Albania, which
together with international partners, provides solutions tailored
to individual brands.

Events / Sponsorship – In this area, Publicis Events

Worldwide is a leader for international and corporate
conferences, and an expert in large-scale and top-level events.
Our Zero Pozitive Publicis event-management team is another
of the many Groupe entities organizing targeted, high-quality
events.

Corporate Communications / PR – Getting the message across

the narrowly targeted, diverse groups in key positions calls
for specialized know-how, available from our companies. Our
companies’ service offerings range from product and brand
promotion to institutional and corporate communication, plus
crisis communication and issues management.

Shopper Marketing / Incentives – Building Business

requires a sales force motivated for effective action as well as a
comprehensive approach to the retail environment, often in less
conventional distribution channels. Zero Pozitive Publicis has
thus developed specialized expertise to raise product and brand
profiles and reinforcing the needed sense of direction.
Production / Publishing – Whatever the media, creativity needs
to be backed by production expertise.
 Tunheim Partners
A s t ra t e g i c C o m m u n i c a t i o n C o m p a ny

1100 Riverview Tower,

8009 34th Avenue South,
Minneapolis, MN 55425

Like a kaleidoscope comprising myriad bits of color and light,

the right twist of context brings clarity.

Perspective, discernment and innovation provide the clarity

needed to reach an audience in the midst of a dynamic, often
fractured environment. Perspective to see the big picture.
Discernment to recognize key elements. Continuous innovation
and creativity to assemble the pieces in a compelling way.

Tunheim Partners delivers that perspective, discernment and

innovation every day to achieve desired outcomes for our public
relations and public affairs clients.

Public Relations

Our recognized success in the strategy and management of

local, regional and national public relations campaigns is one
of the hallmarks of the agency. As a full-service public relations
agency, we help companies and organizations to articulate and
promote their visibility and prominence in the marketplace. In
partnership with our clients, we know how to use our expertise
to reinforce brand building, leverage publicity, capitalize on
market trends and educate target markets. We think outside
traditional boundaries. Whether you’re concerned with market
share, credibility or making your business plan a reality - we
know how to shape public opinion, influence decisions and
create lasting reputations.

How we Work

• Strategy - We understand your strategic intent and define

goals and objectives
• Plan - We develop comprehensive timing and action plans
with measurement criteria
• Execute - We execute aggressively and deliver results on time,
within budget

What we do

• Strategic communications positioning

• Community relations
• Crisis communications
• Financial communications
• Internal communications
• Marketing communications
• Media relations
• Sponsorship
• Event Planning
Public Affairs Capabilities

Smart, results-oriented and value-infused communications

- these are the cornerstones of our public affairs practice.
Clients depend on Tunheim Partners for timely solutions from
our experienced team. Our staff of elected and appointed
officials from various political philosophies and government
bodies lends clear insight to client issues. Our media relations
experts have walked the halls of government with notebooks
and cameras. Our grassroots organizers have implemented
successful campaigns. Together, we provide the most
comprehensive continuum of offerings in the region aimed
at helping our corporate, nonprofit and public sector clients
achieve their objectives in the public policy environment.

How we Work

Our people make the difference:

Experience - Combining the experience of former elected

officials with that of client-side senior staffers, we have great
capacity for analyzing and formulating viable policies that
advance our clients objectives.

Influence - We are defining the term grasstops influence. No

other firm has our reach into the spheres of decision making in
our region’s business, government and nonprofit sectors.

Organizing - We are filling the void in grassroots organizing.

Many organizations claim to provide this service but fail to do
so within the context of a larger public relations strategy. We
energize campaigns that deliver results at the grassroots level.

Connections - We are a firm known for stellar earned media

work, which directly plays into all of our efforts on behalf of
our public affairs clients.

Coalitions - In an era of debilitating political conflict, we

are bringing together some of politic’s strangest bedfellows,
building coalitions that frame issues and provide solutions for
our clients.

What we Provide

• Access
• Policy formulation
• Grassroots planning and execution
• Media relations programs
• Community relations programs
 zero pozitive publicis

Genc Meraku, one of the leading authorities on marketing communications in Kosova, is the Chief
Executive of the marketing communications company Zero Pozitive Publicis. He graduated from
Westminster University, and awarded with the degree of Master of Science in Marketing from University
of Huddersfield. The recipient of the United Kingdom Institute of the Direct Marketing (IDM) Education
Certificate - Distinction, and the IDM Postgraduate Winner of the first prize for the National Marketing
Competition, London (2003); Meraku is the author of the creative paper as contributor from Kosova
at the World Creative Forum in UK (2004). During his career, Meraku has been appointed as an
academic associate to Professor Irwin Metzger, thus bringing his marketing and business experience
to develop curricula for the New Venture Development course at the American University in Kosova
(2004). He devised and presented the project in Washington D.C. and New York (2006) “Kosova
Open for Business”- an economic development plan for Kosova. The recipient of the decoration from
Multinational Brigade East US KFOR 7, presented for outstanding performance (2006). He was a
candidate for the mayor of Prishtina (2007) and served as an advisor to heads of state. He serves as a
board member to Kosova American Education Fund and as a vice president of the board to The Group
of Industry of Electronic Media in Kosova. Genc was the initial steering committee member of the
American Chamber of Commerce in Kosova. He is 34 years old, lives in Prishtina - Republic of Kosova.
Tunheim Partners

Kathy Tunheim co-founded Tunheim Santrizos Company in 1990 with four colleagues from Honeywell, Inc,
and has served as president and chief executive officer throughout the firm’s evolution to Tunheim Partners,
Inc. With her own areas of specialization in corporate communications and communications strategy, she
maintains an active role in many of the agency’s client relationships. Another area of distinction is Kathy’s
significant experience in governance: she has worked as communications counsel to numerous corporate
boards of directors, and has served as trustee and board chair of numerous large nonprofit and philanthropic
organizations. She is also a well-known crisis communications counselor to senior executives, and is honored
to have had the opportunity to provide support to clients in their most challenging situations.
Prior to cofounding the agency, she gained experiences in both the corporate world and the political arena
that profoundly shaped her approach to creating value as an agency counselor. She worked at Honeywell,
Inc. for 10 years, rising to the post of vice president for public relations and internal communications. In that
role, she led a global team of professionals with ultimate responsibilities for media relations and employee
communications. Earlier in her career, she handled media relations and speechwriting for Wendell R.
Anderson - both when he was governor of the State of Minnesota, and during his tenure in the U.S. Senate.
Collectively, these experiences cause her to be particularly intrigued by the challenges of helping clients
navigate the intersections of business, public policy, and the media.
Ilir Grapci
Joined the Zero Pozitive team at the end of July 2008, as Managing
Partner. Ilir graduated from Westminster Business School in
London, in the field of Business Management, specializing in
Marketing Communication and Strategy.

Ilir has extensive experience in event organizing and management

for several different industries.

For the last three years Ilir established and operated one of the
most successful brands in London within the hospitality and
entertainment industry ‘The Paper’. As the Chief Operating
Officer / Founder of Paper Club, Ilir organised and hosted some
of the London’s most prestigious events such as WMA (World
Music Awards hosted by Prince William), EMI music, Sony, PFA
(Player of the year Football Awards), Goldman Sachs, and also
some of the A list celebrity parties for eminent artists such as
Madonna, Jay Z, Puff Daddy, David Beckham, Kate Moss, Helena
Christiansen, John Travolta, and many more…
 What can you say about Creativity living and working in a
country with an arch-traditional, nationalist and patriarchal cul-
ture? Where being in the border between the East and the West
has been a curse rather than a blessing? Where it is considered
“creative”, if you get purple from mixing red with blue ? Where
creative is something mystical, unexplainable and from the
other side?
 Not so mystical, neither technical, creativity is everywhere – It’s
all around us. It is the ability to create a connection between the
irrational and rational, the ability to send the right message on
the right time, in the right place and the right way.
 
Creativity is the power to express original qualities, imagination
and innovation – our unique selling proposition, our problem
solving tool.
 
A popular misconception is that creativity happens in a flash of
inspiration, while just the opposite is true. It’s a way of thinking
and approaching a problem. True creativity and originality is
time-consuming and above all it is a process.
 
Creative work without strategic planning doesn’t make for a
good ad, no matter how fantastically creative it is. On the other
hand, a strategically immaculate ad without a creative idea or
execution runs the risk of not being noticed or remembered,
and just won’t do anything to build relationships between the
intended audience and the brand.
 
Being creative for the sake of being creative doesn’t serve clients’
needs. Creativity needs to be always understood within the
context of the brand and the intent.

Bujar Kabashi
Creative Director
ONTAGIOU
CONTAGIOUS
Contagiousness it’s a
way of building brands
sustainably through great
experiences that get people
talking positively about the
brand. And far from being
an internet phenomenon,
it’s actually the original
way of building brands,
pre-dating not only the
internet, but even the
printing press.

In our definition, the role

of contagiousness is to
‘change the conversation’
and the brands that do
this best are ‘conversation
leaders’.
 Innovation
Pioneering ideas combined with the
application of technology, to achieve lasting
improvements in performance for our clients;
Collaboration
Outstanding teamwork and partnership with
clients and colleagues, retaining exceptional
people and creating trust-based relationships
that succeeds.
Quality
Adhere to the highest professional standards
and superior quality;
Thought
Recommending the best solutions through
the most rigorous thinking process.
zero pozitive publicis

Account Management
DirectMarketing
Operations
Procurement
Promotions
Research
Account Management
The job of the Account Handler is to meet with the client and
identify their needs. A good Account Handler is also a good
project manager; Keeping the client informed whilst ensuring
that all work is progressing to meet deadlines. The Account
Handler is the face of the agency; he is the first point of contact
for the client and is the one to report on progress.

Account handlers have described their role as being a jack of all

trades: in order to do our job properly, we really need to have
a good knowledge of everyone else’s job as well as our own.
Handlers need to be all things to all people: a spokesperson and
team leader, a negotiator, salesperson and diplomat.
Some of the main responsibilities of the account handlers are to:

• Coordinate between the Client and the Agency’s side,

coordinating resources for different Marketing campaigns.

• Manage enterprise customer relations, keeping up to date

with enterprise clients and their needs, research and analysis
of market place, and project documentation.

• Play an active role in the process of drafting project proposals

related to Marketing campaigns for various brands/clients.

• Manage projects and implement media strategies, events,

promotions, having a close cooperation with internal
departments of the Agency.

• Coordinate and supervise Promotional, Media, and other

activities related to specific brands/clients as planned in
various projects.
Events & Promotions
We give each event its character, mood and adapt them so that
they meet the objectives and financial capabilities of the client.

Types of Events
• Corporate,
• Promotional,
• Grand Openings,
• Other.

Corporate Events
• Anniversaries and Holidays,
• Corporate Meetings,
• Conferences,
• Team Building,
• Trainings.
Promotional Events
• PoS (Point of Sale)
• HoReCa (Hotels Restaurants Cafe)
• Launches,
• Product Testing,
• Prize Games.

Other Events
• Thematic,
• Entertainment,
• Sports’ Events,
• Multi-Activity Days.
zero pozitive publicis

Artwork
Copywriting
Digital Marketing
DTP
Editing
Planning
Production
Creative Department
Creative we are. Creative work we do. From the creative
concept all the way to making it happen, the Creative
Department ensures high quality of production that brings-in
results. Our services include, but are not limited to:

Corporate Identity
From company logos, primary colors and typefaces, to exact
guidelines of how to use these in your marketing endeavors -
We will create solid corporate identities that stick in the mind
of your clients, and will be associated with whatever your
company wants to be associated with.

Print
Whatever your printing needs may be, we will come up with
creative solutions that leave you and your clients dazzled. From
catalogues, billboards and megaboards, to bus advertising and
product packaging - we’ll help you find the solution that meets
your objectives and budget limitations.

Audio
Does your target market want to hear your messages? We
will find the optimal audio solutions that meet your project’s
objectives, and that fit your target market’s preferences.

Video
Video is a powerful medium. And we bring you solutions that
communicate all your messages in a clear and concise form.
From TV ads, to video presentations and DVD compilations, all
you have to do is choose your “video weapon”, and sit back and
see the results.
Web
Is your company online yet? We will design your website so that
it is trendy, intuitive and logical. We can also add interactive
flash solutions to spice it up a bit.

Strategic Planning
Creative planning is done by the creative department and is
based on the Contagious Ideas Concept. These Ideas take on a
life of their own and drive consumers to do our work for us.

Contagious planning is what sets Zero Pozitive Publicis apart

from all other competitors in the market. We have gone through
conventional work methods to more advanced ones that are
more customer-oriented. The days of mass communication
are nearing an end; now different media channels are used to
reach different individuals. Publicis follows these guidelines
worldwide.

This contagious approach helps you find answers to the

following questions: Where are we on the path to conversation
leadership? What conversations are going on? In what way do
we want to change the conversation? Who is important in the
conversation? What is our brand’s point of view? What are
they saying? What is causing them to say that? Where are they
talking? What do they really want to talk about? What do we
want them to talk about?

We find The Contagious Idea, and then change the market

conversation in our clients’ favour. This method, coupled with
our team’s hard work and constant involvement in the decision-
making processes with our clients makes us unique planning
machines guaranteed to succeed.
zero pozitive publicis

Electronic and Print Media

Out of Home Media
New Media
Z’ Media as part of Zero Pozitive
Publicis multi-door operations is one
of the largest and fastest growing media
services companies in Kosova. With
many of its staff having studied and
worked abroad, we are quickly gaining
a reputation for ourselves as a highly
respected agency who carry out their
work effectively and efficiently, on time
and on budget.

Z’ Media ensures top level services

whenever our clients require them.

At Z’media we currently offer the

following media services: Media
Consultancy, Media Planning, Media
Buying, Media Monitoring, Media
Clipping, and Campaign Analyses.
zero pozitive publicis

Print Services
Through partnerships with some of the finest printing
service providers in the region, Zero Pozitive Publicis
ensures that the materials we create come-out at the
same quality our clients want.

The company offers full range of commercial printing

services, handling high quality printed marketing
materials, as well as various office communications
printing.

Zero Pozitive Publicis creates printing solutions

- design, pre-press, quality control, printing, and
delivering - all at the same pace.
zero pozitive publicis

Finance & Procurement

 on time
on budget
zero pozitive publicis

Market/ing research
Base your business decisions on solid data. Find out
what your business needs, see if it is what you thought
you needed, and then act accordingly. Never stop
learning about your clients.

• Customer Satisfaction Measurement

• Job Satisfaction Measurement • Pre-ad testing
• Advertising Awareness and tracking • Mystery
shopping • Corporate and brand image studies
• Blind Tests • Concept Tests and packaging
• Business 2 Business surveys • Shopping Habits
• Brand tracking • Pricing Surveys • Usage and
Attitude Studies (U&A)
zero pozitive publicis

CRM
Telemarketing
Prize Games
Monitoring and Clipping
Direct Marketing
Services

Mail Marketing
• Direct Mail
• Non-Addressed Mail
• E-Mail Marketing

Direct Response
• Direct Response TV (Drtv)
• Direct Response Print (Drp)

Loyalty Schemes

Customer Relationship Management - CRM

Teleservices
• Telemarketing
• Telesales

Interactive Development

Viral Marketing

SMS/ MMS Marketing

Prize Games
Our Technology: The Call Centre
• Based on the AVAYA system
• Most advanced Call Centre technology
• Provides 24h support without 24h staff
• Phone system with hundreds of features
• Messaging server
• Conferencing solutions
• Branch office solutions
• Up to 360 extensions;
• Displays Phones;
• Desk and IP Phones;
• VoIP;
• Voicemail;
• Call recording;
• Full Synchronization with Microsoft Exchange;
• Private Conference Bridge up to 64 people on call;
• Network Up to 16 Offices in separate locations.

Media Monitoring & Clipping

Z’ Media will monitor and oversee the campaign to ensure that
clients’ objectives are being achieved. Our media monitoring
service is based on using advanced cutting-edge media
monitoring equipment. We also perform media clippings,
helping you create an archive of the key publications that have
mentioned your company.
zero pozitive publicis

Video Production
Audio Production
Editing
zero pozitive publicis

General Manager
IT Director
The introduction of a free-market economy in Kosova
and Albania, impoverished by more than four decades of
socialism, opened new private business traditions. Lack
of marketing tradition and lack of understanding of the
importance of marketing was evident.

The small number of companies offered nothing more

that ad-hoc commercial production services. The need for
integrated professional marketing services was there, but it
was unfortunately matched with lack of understanding for its
importance

Vision. Educate business about the importance of marketing

– put marketing in its deserved place. Zero Pozitive was
established in 2004 (a direct successor of the first marketing
agency in Kosova – established in 1999) with the mission
of creating a full service integrated marketing services to
businesses in an ever-developing business environment.

Result . Marketing services are valued – some of the biggest

national, regional and international companies, GO and
NGO’s have trusted us for their marketing needs. Now, we
offer the widest assortment of marketing services and have the
highest number of clients in Kosova and rising accounts in
Albania – hiring us to help them solve all sorts of business and
organizational issues.

Size: 40 people; 150 part – time. Offices: Prishtina and Tirana;


N°1 marketing company in Kosova
(estimation) according to:
* Our wide range of services – marketing & advertising
campaigns, from the initial planning right through the
implementation and analysis of success;
* Staff qualifications and international experience.
Many of our staff have achieved qualifications and
gained valuable work experience internationally;
* Number and size of projects and clients.
We have established an excellent reputation with our
clients, both locally and internationally, managing and
producing more successful projects and campaigns
every year.
We’ve also kept a great working relationship with past
clients and thrive on new challenges and gaining new
clients, the list of which is constantly expanding;
Our team seeks a thorough understanding of the
client’s business and marketing objectives - devising
and implementing the marketing activities on time and
on budget - composing the great end result;
Rather than separating different disciplines, our
marketing masters, technology, creative, and strategic
teams work together to find solutions to client
problems. It is this focus and pooling of thought that
allows us to find the professional, innovative and
compelling solutions that competitors find hard to
match.
zero pozitive publicis
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BACKGROUND
KFOR-i donte diçka krejtësisht të re krahasuar me fushatat e tyre të
deritanishme, dhe se bashku me Zero Pozitive Publicis dëshironin
qe për 2 dite te japin mesazhin me te rëndësishëm për shembullin
e jetese ne mes te gjitha komuniteteve qe veprojnë ne Kosove.

CHALLENGE
Urrejtja e madhe etnike në mes shqiptarëve dhe serbëve ka bere qe
te dy palët te mos kenë jete te përbashkët.

INSIGHT
Edhe pse njerëzit nuk kane jetuar bashke, janë lodhur me urrejtjen
etnike dhe dëshirojnë ne te ardhmen një jete normale dhe pa
brenga.

IDEA
Ideja ka qene t’i bashkojmë fëmijët shqiptare dhe serbe rreth një
interesi te përbashkët si lojërat sportive.
ËSHTË KOHA E FUNDIT për të LUAJTUR, FITUAR SË BASHKU

RESULTS
200 nxënës të nacionalitetit shqiptarë, serbë dhe të nacionaliteteve
tjera kanë luajtur në dy gara TË LUAJMË SË BASHKU,
Askush se ka bërë pas të 90-ave

www.zeropozitive.com
ujë rugovë
BACKGROUND
In 2006, Rugova Water from the deep mountains of Rugova
came into the market, representing water that doesn’t undergo
harmful chemical processes and is believably the best water in
the market.

CHALLENGE
Inform the general population that the best water in the
market is available to everyone now.

INSIGHT
A launch this big needed to gain valuable media publicity to
properly inform consumers abort the new clean bottled water.

IDEA
Have the formal inauguration be held at the water well in
Rugova, following old Rugova traditions. The media conference
was held at the prestigious restaurant “Hani i Dy Roberteve”.
The high class attendees were accompanied by the Rugova
Ensemble.

RESULTS
Since the launch, Rugova water has gained more than 50% of
the market share in Kosovo.
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BACKGROUND
In 2007 Zero Pozitive Publicis had won the bid to create advertising
campaign for the privatization of enterprises in Kosova through
bidding process. This was the year where all the enterprises were
expected to be privatized.

CHALLENGE
Communicate tons of messages, and be as creative possible.
Convey the message to the recipient in a format that would be
clear, concise and understandable.

INSIGHT
The bidders needed to be attracted in a way that would make the
communication to them simple, beautiful and without worries.
They needed an experience which would place certain enterprises
in a level way above their expectations.

IDEA
Communicate holistic campaign through the TV ads, leaflets and
Brochures, adding extra value for the money given.

RESULTS
Most of the enterprises were sold and the response of the bidders
was higher.

www.zeropozitive.com
 zero pozitive publicis

ipko

IPKO – Mobile Company

IPKO – Mobile Company

BACKGROUND
In December 2007, the second mobile operator (IPKO supported by
Slovenian Telecom & Mobitel) wanted to launch itself in the Kosova
market.

CHALLENGE
Convey an image of change towards the better and a European-style
company in a market ruled by a sole telephone company for years.

INSIGHT
Consumers were tired of how they were being treated by the previous
mobile company in Kosova, always requesting a more responsive,
European and cheaper company.

IDEA
Inform the people that this new era of telecommunication has arrived
through a major launch event and unparalleled media presence –
everywhere and at any time.

RESULT
Incredible media coverage for the launch day – launch event and press
conference + consumer response to IPKO launch is looking to make IPKO
a Kosovar love mark.

www.zeropozitive.com
 zero pozitive publicis

sheshi 21
BACKGROUND
In 2007, TV21 continued its tradition with the inauguration of the
cultural-artistic centre “Sheshi 21”. Zvero Event was commissioned
to come up with the concept, organize and implement this unique
event in Kosovo

CHALLENGE
Represent TV21’s high values that are interconnected with the
latest technology, as well as diplay warm hospitality from its staff, in
an inauguration of the cultural and artistic centre.

INSIGHT
The atendees would probably deeply enjoy a historical view of all
development
stages TV21 has gone through; a fine coctail and a rish cultural
program.

IDEA
Have the guests experience TV21’s development stages through
guides and documentary programs, and lastly to relax with
calming music and delicious cocktails.

RESULTS
We received excellent feedback from atendees, telling us that they
really had a chance to see first-hand how TV21 “traveled in time” to
reach where it has.

www.zeropozitive.com
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BACKGROUND
Ne vitin 2007 prodhuesi i njohur i wisky Ballntines filloj me ndertimin e
nje imigji te ri. Kampanja ishte e quajtur “ ballantines leave an
inmpression” perbehej nga nga nje stil londinez ku jan perdorur ftyra te
njohura te botes se filmit. Nje pjes e kampanjes ishin edhe nejat “leave an
inmpression” ne te gjitha kryeqytetet e botes.

CHALLENGE
Informimi i target grupes urbane mosha 20 – 30 vjeqare per imigjin e ri
permes nejave te ndryshme me teme te klases se lart ku promovohej nje
jete luksoze dhe argetuese si dhe promovimi i shijes se viskit Ballantines.

INSIGHT
Organizimi i nejes “ Leave an impression” ku do te gershetohen
teknologjia e re (lojra shperblyese te punuara ne flash) muzika house
dhe njerze urban te Prishitnes.

IDEA
Koncepti leave an impression party ka qene informimi i njerzve uraban
duke e theksuar Ballantine’s eshte trendy cool brand dhe tash e tutje ka
ndrruar imigjin dhe do te jete cdo vend ku ju e kaloni kohen tuaj. Eventi
eshte realizuar duke perdorur trand setters, sms campaign, direct e-mail,
flyers dhe party promotion.

RESULTS
Nje nder nejat me te sukseshme ne vitin 2007 promovimi efektiv i wisky
Balantines si dhe nje krijim i imigjit te lart por uban ne syt e
konsumatorve Prishitnas.

www.zeropozitive.com
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BACKGROUND
Zero Pozitive was appointed to carry out activities of a well known
kosovar producer of juices and soft drinks Tango.

CHALLENGE
Create a prize game with attributes of fun, simplicity and interesting
prizes for the consumers. Convey the message to the consumers in a
simple and understanding tone of voice.

INSIGHT
Tango juices are popular in Kosova. The producer had not carried
out prize game campaign until 2005. Tango also needed to increase
market shares.

IDEA
Link the campaign with an endorser who is already known as
funniest actor in Kosova. Create funny ads explaining the prize game
mechanism. Convey the message through ATL and BTL activities.
Engage the actor to go to the Point of Sale Activities and spend time
with the consumers explaining the prize game.

RESULTS
The prize game had 30 % more respondents than expected; it had
created a huge talk amongst the consumers.

www.zeropozitive.com
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BACKGROUND
BACKGROUND
After carrying out a successful campaign in year 2005 Zero Pozitive
Publicis was appointed to carry out communication activities of a
well known kosovar producer of juices and soft drinks Tango for the
year 2006.

CHALLENGE
Covey the message in comprehensive and simple way by create
product bundling prize game.

INSIGHT
Tango consumers had experienced prize games in previous year.
This time the product bundling took consumers to better prizes,
emphasizing Tango as main product.

IDEA
Link the campaign with an endorser; create straight to the point ads
explaining the prize game mechanism. Convey the message
through ATL and BTL activities.

RESULTS
The prize game had uplift in sales margins, giving the company
higher share of the market.

www.zeropozitive.com
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BACKGROUND
BACKGROUND
“Leave an Impression” – Party qe duhet organizuar per te kthyer imazhin
e Ballantine’s ne Kosove. Te informohen shtresa urbane per kete
eveniment.

CHALLENGE
Krijimi i kushteve per informim sa me efikas te shtreses urbane, mosha
20 – 30 vjet.

INSIGHT
Pergatitja e SMS dhe E-mail Marketing fushates per informim sa me te
pershtatshem per nje eveniment ku Marketingu Direkt do te
gërshetonte fushaten informative me flash lojëra.

IDEA
Informimi i target grupes per “Leave an Impression” me SMS dhe E-mail
duke pasur parasysh faktin se mosha e dëshiruar ka qene shtresa 20 – 30
vjet dhe këto kane qene dy mediumet me te mundura përmes te cilave
ka qene e mundur te informohet kjo shtrese.

RESULTS
Rreth 400 E-mail dhe 200 SMS janë dërguar te kontaktet e
përzgjedhura te cilët kane pasur rastin te jene prezent ne nje nder
evenimentet me te suksesshme te vitit 2007 ku lojërat flash kane
ofruar shpërblime për pjesëmarrësit e evenimentit.
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BACKGROUND
In 2005 Zero Pozitive was appointed to carry out communication
activities for well known kosovar producer of alla turka and Espresso
coffee Princ Caffe. Princ Caffe had already established itself on the
espresso coffee segment. It needed better support on alla turka.

CHALLENGE
Prize game campaign was not carried out earlier; the concentration
was on brand building. Linking brand building and prize came was a
challenge which needed to be carried out.

INSIGHT
Kosovar families are consumers of alla turka coffee. The quality, taste
and the flavor that Princ Caffe alla turka offers is different to other
coffee producers.

IDEA
Hire a well known trusted endorser in a comic advertising campaign,
explaining the prize game mechanism, and further develop the
brand building; through ATL and BTL activities.

RESULTS
The sales and significantly increased and kept the sustainability even
after the prize game ended.

www.zeropozitive.com
 zero pozitive publicis

baby center

BACKGROUND
BACKGROUND
Baby Center was active in region, entering Kosova in 2007. It was
known for some of the consumers but not to the wider population.
Zero Pozitive Publicis was hired to communicate the first ever real
center for kids to Kosovars.

CHALLENGE
Communicate specific products to the specific target groups divided
in gender and age. Attract parents through kids; consumers are the
kids, parents need to have enough money to fulfill their needs.

INSIGHT
Kids need a place where they would feel just like grown ups. Do
their own shopping of the clothes, toys and gadgets for themselves,
spend some time in the milk restaurant, and play in the outdoor
park.

IDEA
Emphasize the Baby Center through holistic campaign including
advertising and promotions in specified areas (with the reach of
higher TG). Highlight the idea that the first center is opened where
kids could be kids.

RESULTS
The grand opening week had 50% higher response than expected.

www.zeropozitive.com
 zero pozitive publicis

james blunt
BACKGROUND

In 2006, Zero Events was commissioned to organize, manage, and

implement huge performance by James Blunt.

CHALLENGE
Main challenge was to cater to the needs and requirements by James
Blunt’s production, and do so on time and on budget.

INSIGHT
British Troops and liason offices in Kosovo would probably like to
experience concerts and events as if they were in their own countries.

IDEA
The Idea was to organize the concert in cooperation with the British
Office. The venue chosen was the same place where the singer James
Blunt served while on duty in KFOR.

RESULTS
Zero Events offered the audience a wonderful experience with James
Blunt’s concert, and ensured that whatever James Blunt’s managers
do in the future in Kosovo, they will do it through Zero Events.

www.zeropozitive.com
 zero pozitive publicis

kipred

KIPRED – Media Monitorimi

KIPRED – Media Monitorimi
BACKGROUND
In October 2007, KIPRED needed to conduct a media monitoring
campaign during the pre-election period. Zero Pozitive Publicis was
commissioned to provide KIPRED with the needed reports.

CHALLENGE
Everyday, recording around 9 hours of material from TV programs, saving
them on DVDs, and submitting them the next day so that the results can
be put to use as soon as possible.

INSIGHT
The Media Monitoring System needed to be prepared for high quality
data processing. The technology at our disposal was up for the challenge,
as well as the responsible staff.

IDEA
Record 9-hour TV materials during the whole pre-election campaign
using our METUS technology, in orden to provide KIPRED with the
needed reports.

RESULTS
Three television stations were recorded for 23 days, and the materials
prepared until the early morning, were submitted to the KIPRED staff.

www.zeropozitive.com
 zero pozitive publicis

europeanevropian
komisioni comision - direct
– posta mail
direkte
BACKGROUND
The European Comission started its activities during the end of the
year 2007 by distributing brochures to governmental institutions,
NGO’s and internacional organizations.

CHALLENGE
To identify and select quality contacts, and to personalize the
message and packages to be sent.

INSIGHT
The labour was divided between our staff, which meant that some
of them took care of finding the selected contacts, while the others
were engaged in preparing the packages and the personalized
messages.

IDEA
Z’Direct would organize the Direct Mail campaing, aiming to
distribute the European Comissions’ brochures. The prepared
packages were distributed using the post service in Kosova.

RESULTS
Around 107 envelopes were sent to the desired destinations. The
envelopes contained brochures in there languages, while the
contacts that were gathered will be used for smilar future activities.

www.zeropozitive.com
 zero pozitive publicis

podravka game
podravka loja
BACKGROUND
During May 2007, Podravka wanted to organize a prize game for its
customers.

CHALLENGE
To organize a prize game where the interactive participation of the
consumers during all times (24/7), be made possible by the Call
Centre in Zero Pozitive Publicis.

INSIGHT
The early image of Podravka products will be overturned through
the organization of a prize game where loyal customers will win
selected prizes from the Podravka company.

IDEA
The call centre enabled consumers to participate by answering
game questions, posed by our call center system. The answers and
the callers’ personal information was be stored automatically by our
system, while all this information was later verified by our call center
agents. Winners were announced every Sunday during the “Diçka Po
Zihet” TV show.

RESULTS
Around 6000 calls were taken, numerous rewards were given out,
and a considerable number of registered contacts was recorded in
our database, facilitating the organization of future promotional
activities.

www.zeropozitive.com
 zero pozitive publicis

podravka promotions
BACKGROUND
The Podravka company wishes to communicate directly with its
consumers, while it aims to set itself aparat form the competition
through continuously rewarding its loyal customers. Zero Events has
pledged to convey the company’s message towards its customers in a
profesional mannner.

CHALLENGE
The PODRAVKA company aims to gain new customers, as well as
reward and maintain existing ones.

INSIGHT
Increasing the market share for PODRAVKA products.

IDEA
The idea is to maintain close relationships with existing customers,
and to attract other potencial customers through dedication and
building a strong image. Customers that were consuming products
from PODRAVKA have received various rewards in promotions
organized in numerous Podravka points of sale.

RESULTS
The organization of 10 promotional campaigns has ensured 497
successful promotions with 54634 consumers.

www.zeropozitive.com