M I C H A E L S & A S S O C I AT E S S E RV I C E S G U I D E

SERVICES
GUIDE

Michaels & Associates Docntrain, Ltd. dba Michaels & Associates

11639 E. Wethersfield Road, Scottsdale, AZ 85259 USA
marketing@docntrain.com www.docntrain.com
Phone: 480-614-8440 Toll-free: 877-614-8440 Fax: 480-614-2775

Copyright © 2008 Michaels & Associates Docntrain, Ltd. dba Michaels & Associates. All rights reserved.
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 SERVICES
GUIDE

G U I D E T O M I C H A E L S & A S S O C I AT E S S E RV I C E S

This document is your guide to the services offered at Michaels & Associates. We hope
you find this to be a valuable resource in planning your next project by referring to the
characteristics, reasons for use and development time associated with each service
listed.

Ready to get started? Our staff of consultants is ready to provide collaborative,

unbiased and objective advice to get you rolling. Set up an initial consult to determine
which services meet your company’s needs, resources and budget. You’ll find yourself
at ease with go-forward plans tailored to your project and neatly tied to your business,
giving you confidence to make your final purchasing decision.

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 SERVICES
GUIDE

Consultation and Analysis

Service Characteristics Application Development Estimate

Consultation  Advise clients of  Provide personalized Estimate: case by case

organizational development assistance with attaining basis
issues to improve alignment corporate goals
with corporate goals  Uncover new perspectives
 Advise clients in regard to and insights
using training and  Increase effectiveness and
documentation to improve efficiency
alignment with corporate
objectives
 Assist in coaching staff on
instructional design and
technical writing skills;
perform instructional design
reviews of client-produced
materials
 Assist in the selection
process of learning
management systems to
meet business needs
Analysis  Needs, task, gap, and/or  Analyze and evaluate Estimate: 80 – 300 hours,
business process analysis current job tasks and depending on size of project
 Expect a thorough findings business processes and scope of analysis
report revealing discoveries  Determine areas for
and recommendations from improved efficiency
the analysis process  Reduce company
expenditures by eliminating
wasteful practices
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Classroom Instruction/Paper-based Materials Development
Service Characteristics
Classroom Instruction  Ensure adherence to an
Development instructional methodology
the client prefers, usually
ADDIE (Analyse, Design,
Develop, Implement,
Evaluate)
 May include activities and
labs to support learning
 Includes development of
participant and facilitator
materials (workbooks,
facilitator guide, slides,
worksheets, etc.)
User Guide or Manual  Single to multi-page
(Reference, Technical, document that guides users
Maintenance) through the features and
functionality of a product or
software program
 Includes template design
and research, and assumes
MSWord or some simple
tool
SERVICES
GUIDE
Application Development Estimate
 Well-suited for training  Estimate: 40 – 60 hours
content that is dynamic development per hour
or changes rapidly seat time,* depending
 Provide personal on the complexity of
attention and immediate subject and training
feedback to students materials
 Reinforce learning from  Does not include cost of
class discussions and materials print
exercises production
 Take into account an
estimate of the cost of
travel, instructor
expenses and salary
 Jump start and orient  Estimate: 5 – 10 hours
users to the features per page, depending
and functionality of the upon complexity
product or software  Higher costs of
 Assist users in parts of development may be
the program where they incurred if product or
might get stuck software development is
 Assist in identifying less than 80% complete
issues with user
interaction and/or
functionality of the
product or software
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Classroom Instruction/Paper-based Materials Development
Service Characteristics
Policies and  Single to multi-page
Procedures document that delivers
company policies and
procedures
 Includes template design and
research, and assumes
MSWord or some simple tool
Job Aid and  Single to multi-page
Courseware document that supports
Reinforcement Aid employees’ job tasks
 Single to multi-page
document that supports
classroom training or online
training
 Requires no time away from
the job
 May be delivered as wallet
sized cards, mouse pads,
binder-held matrices, etc.
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Application Development Estimate
 Quickly update and Estimate: 5 – 10 hours per
disseminate company page, depending upon
procedures to meet complexity
changing needs and to
adapt to new environments
 Hold individuals and
departments accountable to
adherence of company
policies and procedures
 Facilitate and provide
consistent business
practices which lead to cost
effectiveness and greater
accuracy
 Offer just-in-time learning:  Estimate: 5 – 10 hours
look up just the information per page, depending
needed, when it is needed upon complexity or
 Reinforce learning and delivery medium (wallet
support courseware after cards, mouse pads,
training etc.)
 Does not include cost of
materials print
production

Online Training and Blended Learning Solutions Development
Service Characteristics
Level I  Presentation-style training that maintains
Online Training instructional focus and quality
 Uses a “rapid development” tool such as
Captivate, Camtasia, BrainShark, Lectora,
etc.
 Includes simple multiple-choice and
true/false testing
 Contains voice narration+
 Course content is current, easy to
understand, and available whenever
learners have time
 Students learn at the individual's pace
Level II  Courseware designed with engaging
interactive exercises to practice skills
Online Training (drag and drop, discovery, role-play
scenarios and some simulation)
 Exercises include rich feedback
 Includes a final assessment to determine
mastery of the materials that reports to a
Learning Management System (LMS)
 Contains voice narration+
 Well-suited for new job competencies,
certifications and proficiencies
 Able to track learner progress and activity
 Students learn at the individual's pace
Application
 Broadcast or transfer critical
information
 Provide product introductions,
changes in business processes or
new hire certifications
 Focus on business areas where
content changes rapidly
 Provide consistency because all
learners experience the same
training
 Improve learner retention with more
complex interactions and learning
strategies
 Provide consistency because all
learners experience the same
training
SERVICES
GUIDE
Development Estimate
Estimate: 180 – 250 hours
development per hour learning
time, depending on complexity of
content, simulation/interactions,
assessment and use of
multimedia
Estimate: 360 – 480 hours
development per hour learning
time, depending on complexity of
content, simulation/interactions,
assessment and use of
multimedia
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Online Training and Blended Learning Solutions Development

Service Characteristics Application Development Estimate

Level I  Courseware based on exercises utilizing  Jump start and orient  Estimate: 180 – 250 hours
Software Simulation software simulation to test for mastery users to the features and development per hour learning
Online Training  Uses a “rapid development” tool such as functionality of the time, depending on complexity of
Captivate, Camtasia, BrainShark, Lectora, product or software content, simulation/interactions,
etc.  Provide consistency assessment and use of
because all learners multimedia
 Contains voice narration+
experience the same  Higher costs of development may
 It is a great way to learn to use the
results from the software be incurred if product or software
software without touching live data
development is less than 80%
 Students learn at the individual's pace complete
Level II  Courseware based on exercises utilizing  Allow users to experience  Estimate: 360 – 480 hours
Software Simulation software simulation to test for mastery features and functionality development per hour learning
Online Training  Students are immersed in a simulated of the product or software time, depending on complexity of
environment that reflects the software or  Provide consistency content, simulation/interactions,
situation for which they are being trained because all learners assessment and use of
experience the same multimedia
 Other elements may include multiple job
tracks and decision branching scenarios results from the training  Higher costs of development may
be incurred if product or software
 Exercises include rich feedback
development is less than 80%
 Includes a final assessment to determine complete
mastery of the materials that reports to a
Learning Management System (LMS)
 Contains voice narration+
 Enable learners to use the software without
touching live data
 Ideally suited for technical products or
software that is stable
 Well-suited for soft-skills training
 Students learn at the individual's pace
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Online Training and Blended Learning Solutions Development

Service Characteristics Application Development Estimate

Self-study,  Single to multi-page  Provide immediate  Estimate: 30 – 50 hours

Paper-based Tutorial document that supports training to learners prior development per hour
classroom training or online to attending classroom seat time*
training or online training  Does not include cost of
 Includes template design  Provide consistency materials print
and research, and assumes because all learners production
MSWord or some simple experience the same
tool training
 Well-suited for remote
workers such as in field
sales training
 Effective when used in
conjunction with live
instruction or management
involvement
 Students learn at the
individual's pace

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Other Services

Service Characteristics Application Development Estimate

Workshop, Seminar Workshop/Seminar designed and Ramp-up employees on specific Dependent upon length of
delivered by a Michaels & training or work-related topics in workshop or seminar
Associates content expert a hurry

Training Instructor-led training designed Provide professional, Full day (8 hours)

Delivery and delivered by a Michaels & customized training to your
Associates facilitator workforce

* Seat time is a measure of the amount of time a learner spends engaged with the learning in any setting. In classroom training, it
correlates to hours of class time; in online training, it is a measure of the amount of time the learner engages with the developed
training program.

+ Narration and audio can be created in-house at Michaels & Associates for the estimate indicated. Requirements for professional voice
talent are priced separately.

Note: Michaels & Associates presents all hourly estimates and recommendations for the convenience and information purposes of our
clients. Client companies are responsible for their own decisions and implementations, including those affecting profitability.
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GUIDE

Ready to get started? Our staff of consultants is ready to provide collaborative, unbiased and objective advice to get you rolling.

Contact us to set up an initial consult to determine which services meet your company’s needs, resources and budget outcome. Michaels &
Associates – training that delivers.

marketing@docntrain.com www.docntrain.com toll-free: 877-614-8440

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