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Dewan V S Institute of Management Meerut

SYLLABUS
3rd Semester Batch: 2012-14
POST GRADUATE DIPLOMA IN MANAGEMENT
(A Two Years Full Time Programme Approved by AICTE, New Delhi, Ministry of HRD Govt. of India)

Delhi - Mussorie By Pass Road, (NH-58) Partapur, Meerut - U.P. (India) Pin - 250103. Web site: www.dvsim.dewaninstitutes.org E-mail: info@dewaninstitutes.org Phone No: +91-121-2440315, 375 Fax No: +91-121-2440337

STUDY AND EVALUATION SCHEME


S NO 1. 2. 3. 4. 5. COURSE CODE PGDM 301 PGDM-302 PGDM-303 PGDM-304 PGDM-305 SUBJECT PERIODS L P 4 4 4 4 4 4 4 IA* 50 50 50 100 50 50 50 50 ESE# 50 50 50 200 50 50 50 50 SUBJECT TOTAL 100 100 100 200 100 100 100 100 100 1000

INTERNATIONAL BUSINESS MANAGEMENT


SUPPLY CHAIN MANAGEMENT ENTERPRENEURSHIP & CORPORATE SOCIAL RESPONSIBILITY SUMMER TRAINING PROJECT REPORT BUSINESS AWARENESS
ST

6. _________ ELECTIVE 1 FROM 1 7. _________ ELECTIVE 2 FROM 1ST 8. _________ ELECTIVE 1 FROM 2ND ND 9. _________ ELECTIVE 2 FROM 2 TOTAL * IA: Internal Assessment
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SPECIALIZATION GROUPS SPECIALIZATION GROUPS SPECIALIZATION GROUPS SPECIALIZATION GROUPS

ESE: End Term Examination SPECIALIZATION GROUPS (Choose Any Two)

MARKETING: S NO 1. 2. COURSE CODE PGDM-MK-3.1 PGDM-MK 3.2 SUBJECT SALES & DISTRIBUTION MANAGEMENT RETAIL & MALL MANAGEMENT PERIODS L P 4 4 IA* 50 50 ESE# 50 50 SUBJECT TOTAL 100 100

FINANCIAL MANAGEMENT: S NO 1. 2. COURSE CODE PGDM- FN-3.1 PGDM- FN-3.2 SUBJECT TAX PLANNING & FINANCIAL MANAGEMENT SECURITY ANALYSIS & PORTFOLIO MANAGEMENT PERIODS L P 4 4 IA* 50 50 ESE# 50 50 SUBJECT TOTAL 100 100

HUMAN RESOURCE: S NO 1. 2. COURSE CODE PGDM-HR 3.1 PGDM-HR 3.2 SUBJECT INDUSTRIAL RELATIONS MANAGEMENT PERFORMANCE APPRAISAL AND COMPENSATION MANAGEMENT PERIODS L P 4 4 IA* 50 50 ESE# 50 50 SUBJECT TOTAL 100 100

INTERNATIONAL BUSINESS:
S NO 3. 4. COURSE CODE PGDM-IB 3.1 PGDM-IB 3.2 SUBJECT EXPORT-IMPORT MANAGEMENT AND DOCUMENTATION INTERNATIONAL LOGISTICS MANAGEMENT PERIODS L P 4 4 IA* 50 50 ESE# 50 50 SUBJECT TOTAL 100 100

INTERNATIONAL BUSINESS MANAGEMENT (PGDM- 301) Unit I International Business Environment: Globalization Meaning and its Driving Forces, Dimensions and Stages in Globalization. International Business Approaches: - Ethnocentric, Polycentric, Regiocentric, and geocentric. Introduction of international trade theories. Unit II Modes of Entering International Business, Managing Multinational Enterprises: - Problems and Potential, Organizational Structure of MNC, Multinational Service Organizations in Indian Context: Potential, Need, and Problems. Unit III Conflicts and negotiations in International Business, Trade Blocks: EU, NAFTA, ASEAN, SAARC, and APEC, The strategy of International Business, Country Evaluation and Selection. Unit IV Introduction to International Finance Management - Balance of trade and balance of payment, International Monitory Fund, Asian Development Bank, and World Bank, Financial Markets and Instruments, Introduction to Export and Import Finance, Methods of Payment in international trade, Introduction to Current EXIM policy. Unit V Bilateral and Multilateral Trade Laws: - World Trade Organization (WTO), IPR, TRIPS, TRIMS, GATS, and Ministerial Conferences. Global Sourcing and its impact on Indian Industry, Globalization and Internal reform Process. Indias Competitive advantage in industries like IT, Textiles, Gems, and Jewellary etc.: Potential and Threat. Case Studies. Suggested Readings: 1. International Business Danieis, Radebaugh, and Sullivan. 2. International Business P. Subba Rao. 3. International Business Environment Sundaram and Black. 4. International Business Environment Bhalla and Raju. 5. International Business Rao and Rangachari. 6. International Business Management Mrs. Jotwani.

Supply Chain Management (PGDM-302) Unit I Introduction: Basic Concept & Philosophy of Supply Chain Management; Essential features, Various flows (cash, value and information), Key Issues in SCM, benefits and case examples. Unit II Logistics Management: Logistics as part of SCM, Logistics costs, different models, logistics subsystem, inbound and outbound logistics, bullwhip effect in logistics, Distribution and warehousing management. Purchasing & Vendor management: Centralized and Decentralized purchasing, functions of purchase department and purchase policies. Use of mathematical model for vendor rating / evaluation, single vendor concept, management of stores, accounting for materials. Unit III Inventory Management: Concept, various costs associated with inventory, various EOQ models, buffer stock (trade off between stock out / working capital cost), lead time reduction, re-order point / re-order level fixation, exercises numerical problem solving , ABC, SDE / VED Analysis, JustIn-Time & Kanban System of Inventory management. Unit IV Recent Issues in SCM : Role of Computer / IT in Supply Chain Management, CRM Vs SCM, Benchmarkingconcept, Features and Implementation, Outsourcing-basic concept, Value Addition in SCM-concept of demand chain management. SUGGESTED READINGS 1. Raghuram G. (I.I.M.A.) - Logistics and Supply Chain Management (Macmillan, 1 st Ed.) 2. Krishnan Dr. Gopal - Material Management, (Pearson,New Delhi, 5 th Ed.) 3. Agarwal D.K. - A Text Book of Logistics and Supply chain management (Macmillan, 1 st Ed.).

ENTERPRENEURSHIP & CORPORATE SOCIAL RESPONSIBILITY (PGDM-303) Unit I: Introduction to Entrepreneurship Definition of Entrepreneur, Internal and External Factors, Functions of an Entrepreneur, Entrepreneurial Motivation and Barriers, Types of Entrepreneurs, Factors responsible for growth of Entrepreneurship Unit II: Introduction to Project Formulation Introduction to Project, Project Classification, Project identification, Project Planning, Project Selection; Financial, Market and Technical Feasibility Introduction to Small Scale Industries Definition, Characteristics, Objectives, Importance & Problems of SSIs; Steps for starting SSI; Role of Financial Institutions; Government Policies for SSIs. Unit III: Introduction to Women Entrepreneurs Definition, Role, Opportunities & Problems of Women Entrepreneurs, Role of Women Entrepreneurs Associations Introduction to Venture Capital Definition, Aim, Features, Merits, Process of Venture Capital Unit IV: Corporate Social Responsibility (CSR) Introduction, Dimensions of CSR, Role of Governments, Role of Markets, Criticisms of CSR, Social Entrepreneur, Case Studies SUGGESTED READING: 1. Rajeev Roy, Oxford Higher Education 2. Madhurima Lall & Shikha Sahai , Excel Books

SUMMER TRAINING PROJECT REPORT (PGDM-304)


At the end of second semester examination, every student of PGDM will undergo on-the-job practical training in any manufacturing, service or financial organization. The training will be of 6 to 8 weeks duration. During the training, the student is expected to learn about the organization and analyse and suggest solutions of a live problem. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. During the course of training, the organization (where the student is undergoing training) will assign a problem/project to the student. The student, after the completion of training will submit a report to the Institute, which will form part of third semester examination. However, the report must be submitted by the end of September during third semester. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. The report should ordinarily be based on primary data. It should reflect in depth study of micro problem, ordinarily assigned by the organization where student undergoes training. Relevant tables and bibliography should support it. One comprehensive chapter must be included about the organization where the student has undergone training. This should deal with brief history of the organization, its structure, performance products/services and problems faced. This chapter will form part I of the Report. Part II of the Report will contain the study of micro research problem. The average size of Report ordinarily will be 75 to 100 typed pages in standard font size (12) and double spacing. Two neatly typed and hard copies of the report will be submitted to the College/Institute. The report will be typed in A-4 size paper. The Report will have two certificates. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. These two certificates should be attached in the beginning of the report. The report will be evaluated by external examiner. It will carry total of 200 marks divided into written report of 100 marks, presentation of 50marks and 50 marks for feedback report received by the institute by their mentor. There will be no internal examiner. Only such persons will evaluate the project report that has minimum 3 years of experience of teaching PG classes in a College/University.

It is mandatory that the student will make presentation in the presence of teachers and students. The student is expected to answer to the queries and questions raised in such a meeting.

BUSINESS AWARENESS (PGDM 305) The entire class shall be divided into groups of 5-6 members and will be assigned to a faculty each which will be rotated at various intervals. The objective of the paper is to make the students aware of the current business situation that will include newspaper reading, discussions on business articles, current affairs, business quizzes, corporate SWOT analysis, group discussions, mock Interviews, paper presentations, book reviews, soft skills exercises etc. The paper will carry 100 marks. The marks will be awarded on the basis of individual as well as group performance in the class and performance in the Following activities:

S No. 1 2 3 4 5 6

Activity Extempore Speech Business Quiz Competition Book Review Group Discussion Ad Mad Show Mock Interview

Marks 10 20 20 20 10 20

SALES & DISTRIBUTION MANAGEMENT (PGDM-MK-3.1) UNIT I Introduction: Selling as a Part of Marketing, Sales Management Process, Role of Sales Manager, Concept of Personal Selling, Sales Management and Salesmanship, The Ones of Personal Selling, Process of Personal Selling, Qualities of a Successful Salesman. Goals in Sales Management: Goal Setting Process in Sales Management, Analyzing Market Demand and Sales Potential, Techniques of Sales Forecasting, Preparation of Sales Budget, Formulating Selling Strategies, Designing Sales Territories and Sales Quota. UNIT II Sales Force Management: Organising the Sales Force, Designing the Structure and Size of Sales Force, Recruitment and Selection of Sales Force, Leading and Motivating the Sales Force, Training and Compensating the Sales Force, Sales Contests, Evaluation and Analysis. UNIT III Introduction to Distribution Management: Concept of Distribution Channel, Importance of a Channel, Types of Channels, Primary Distributors, Specialized Distributors and Participants, Distributors: Policies and Strategies. UNIT IV Channel Management: Forces of Distributing Systems, Distributors Selection and Appointment, Channel Conflicts and their Resolutions, Training the Distributors Sales Team. Suggested Readings 1. Donaldson B - Sales Management: Theory and Practice (Palgrave) 2. Jobber David and Lancaster Geoff - Selling and Sales Management (Pearson Education) 3. Spiro - Sales Force Management (Tata Mc Graw Hill, 11th Ed.)

RETAIL & MALL MANAGEMENT (PGDM-MK 3.2) UNIT I Overview of Retailing Environment and Management: Retailing, Definition and Concept, Functions of Retailing, Building and Sustaining Relationships, Strategic Planning, Structural Change, Type of Retail Outlets, Retail Planning, Development and Control. The Customer and Retail Business: Knowing your Customers, Focusing on the Consumer, UNIT II Situational Analysis: Retail Institutions by Ownership. Retail Institutions by Store-based StrategyMix, Web, Non store-based and other Forms of Non Traditional Retailing. Targeting Customers and Gathering Information. Communicating with Customers. Choosing a Store Location: Site Selection, The Store and its Image, The External Store, Internal Store, Display, Visual Merchandising and Atmospherics. UNIT III Managing Retail Business: Retail Organization and HRM, Retail Organization and Operations Management, Financial Dimensions, Managing Retail Services. Perceptions of Service Quality. UNIT IV Delivering the Product: Retail Information Systems, Merchandise Management Retail Pricing, and People in Retailing. International Retailing: Internationalization and Globalization, Shopping at World Stores, Going International, the Internalization Process, Culture, Business and International Management. Suggested Readings: 1. Newman A.J. and Cullen P - Retailing: Environment and Operations (Vikas, 1st Ed.) 2. Berman B and Evans J.R - Retail Management (Pearson Education, 9th Ed.)

TAX PLANNING & FINANCIAL MANAGEMENT (PGDM- FN-3.1) Unit I : Introduction: Indian tax system, Types of taxes, Direct Indirect Tax, Income tax, Wealth tax, Corporate tax, Service tax, Custom and Excise Duty, Double taxation relief, Definitions, Residential status, Heads of Income, Incomes Exempt from Tax, Computation of Taxable Income. Assessee, Assessment Year, Person, Total Income, Gross Total Income, & Previous Year. Unit II : Residential Status & Tax Liability : Residence of Individual, Hindu Undivided Family, Firm, Association of Persons, Body of Individuals & Company, Incidence of Tax for different Income. Agriculture Income: Meaning, Definition, Essential Elements, Kinds of Agricultural Income, NonAgricultural Income, Partly Agricultural Income. Unit III : Taxation of Companies : Carry Forward and Set-off of Losses, Minimum Alternate Tax on Companies, Wealth tax - objects and provisions of the act in brief Unit IV : Tax Planning: Tax Planning, Tax Avoidance & Tax Evasion, Tax Planning with reference to: Nature & Forms of Business, Location of Undertaking, Tax Planning relating to: Amalgamations and Mergers of Companies. Deductions u/s 80, Tax Rebates & Tax Relieves. Unit V: Tax Management : Filing of Returns and Assessments, Advance Tax, TDS, TCS, Avoidance of Double Taxation Agreements. Suggested Readings : 1) 2) 3) 4) Singhania V.K. - Direct taxes Law & Practice. (Taxman, 43rd Edition) Prasad Bhagwati- Income tax law & Practice (Vishwa Prakashan) Srinivas E.A., Handbook of Corporate Tax Planning (Tata McGraw Hill) Singhania V.K.- Corporate Tax Planning & Business Tax Procedures (Taxman 13the Edition)

SECURITY ANALYSIS & PORTFOLIO MANAGEMENT (PGDM- FN-3.2) Unit I Overview of Capital Market: Market of securities, Stock Exchange and New Issue Markets - their nature, structure, functioning and limitations; Trading of securities: equity and debentures/ bonds. Regulatory Mechanism: SEBI and its guidelines; Investor Protection. Unit II Risk & Return: Concept of Risk, Measures of risk and return, calculation, trade off, systematic and unsystematic risk components. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. Valuation of Equity: Nature of equity instruments, Equity Valuation Models. Approaches to Equity Valuation: Technical Approach overview of concept & tools used and Fundamental Approach economy, industry and company analysis Valuation of Debentures/Bonds: nature of bonds, valuation, Bond theorem, Term structure of interest rates, Duration. Valuation of Derivatives (Options and futures) : concept, trading, valuation. Unit III Portfolio Analysis and Selection: Portfolio concept, Portfolio risk and return, Beta as a measure of risk, calculation of beta, Selection of Portfolio: Markowitzs Theory, Single Index Model, Capital market theorem, CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. Unit IV Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio, Sharpe and Treynor measures; Finding alternatives and revision of portfolio; Portfolio Management. SUGGESTED READINGS: 1. Pandian P - Security Analysis and Portfolio Management (Vikas) 2. Fischer and Jordan - Security Analysis and Portfolio Management (Prentice-Hall) 3. Chandra P - Investment Analysis and Portfolio Management (Tata Mc Graw Hill)

INDUSTRIAL RELATIONS MANAGEMENT (PGDM-HR 3.1) UNIT1: Introduction to IR & Trade Unions: IR: an introduction, approaches, nature, purpose, Role of IR Managers. Trade Unions: meaning, structure, size, affiliation, membership, finance, recognition and registration, white collar trade unions. UNIT2: Industrial Disputes: Industrial Disputes Act, causes and settlement of industrial disputes, managing strikes, illegal strikes, picketing, lockouts, gherao, bandh, wages for strike and lockout period, layoff, retrenchment, transfer and closure. Discipline: meaning, approaches, causes of indiscipline, Discipline procedure. UNIT3: Collective Bargaining & Grievance Handling: Collective Bargaining: meaning, types and structure, negotiations, future of collective bargaining, Workers participation in management, workers education. Grievances: meaning, Grievance redressal system, pre-requisites for handling grievances. UNIT4: IR in Present Scenario: IR: a paradigm shift, BPOs/ KPOs and their employee related matters. IR in present day context, IR in Global Business Environment. UNIT5: Labor Laws: Factories Act, Minimum Wages Act, Workmen Compensation Act, PF and Gratuity Act. SUGGESTED READINGS: 1) Industrial Relations by Dr. Debendra Kr. Parigrahi, UDH, Publishers 2) I R-emerging Paradigms; BD Singh

PERFORMANCE APPRAISAL AND COMPENSATION MANAGEMENT (PGDM-HR-3.2) UNIT I:- INTRODUCTION TO PERFORMANCE MANAGEMENT SYSTEM:Defining PMS its objectives, process cycle, steps in pms, Goal oriented PMS cycle. Performance planning meaning, process, planning individual process, process of identification of KPAs UNIT II:- PERFORMANCE APPRAISAL & ANALYSIS:Definition & objectives of Performance Appraisal, Process, causes for failure of PA, and its methods. Performance Analysis Definition its objectives, 360 Appraisal or Multirater Assessment & Feedback system in detail. UNIT III: - CURRENT TRENDS IN PMS:Potential Appraisal, Performance Related Pay, Competence, Team & Contribution Related Pay. Case Study:UNIT IV :- COMPENSATION MANAGEMENT :Compensation an overview, Methods of Job Evaluation. Detail study of wages: - Its meaning, wage def:- minimum, need based, fair, living, money, real, principles & components of wage structure. UNIT V:- EXECUTIVE COMPENSATION:Concepts, components of an Executive Compensation Package, Compensation package & & strategies of Indian Industry. Suggested Reading:1. Performance Management & Appraisal System by TV Rao, Stage publications. 2. The compensation Handbook by Lance Berger & Dorothy R. Berger. 3. Compensation management by Mousumi S. Bhattacharya. & Nilanjan sengupta, excel books

EXPORT-IMPORT MANAGEMENT AND DOCUMENTATION (PGDM-IB 3.1) Unit-I: Introduction to Export Management: Role of exports and imports in economic development, Export-Import Policy of India, composition of Indias foreign trade; Direction of Exports from India and Imports to India; Recent Trends in Indias Export and Imports ; Institutional Infrastructure for promotion of exports; Liberalization and its impact on Indias Exports and Imports. HS System of classification and coding; Unit-II: Export Import Procedures and Documentation: Registration of exporters; Export documentation; Different types of Export Documents; Steps involved in Export Documentations; Quality Control and Pre-shipment Inspection; General excise clearance; Custom clearance; Exchange Control Formalities; Shipping of Goods; Negotiation of Documents; Payments Flow. Application of EDI in export documentation.; Documents for availing incentives. Procedures for Customs Clearance: Cargo Clearance by Ship; Cargo Clearance by Air / Post parcel; Electronics and Software Exports from India; Clearing of Imports; Role of Clearing and Forwarding Agents; Insurance cover Marine Insurance Policies and risks covered. Role of ECGC; Unit-III: Export Finance and Pricing: Terms of Payment in Exports; Pre-shipment Finance; Post-shipment Finance; Financial Incentives for Exporters; Export Import Bank of India; FEMA (Foreign Exchange Management Act): Its rationale and implications; FERM (Foreign Exchange Risk Management). EXIM Bank of India; Export Pricing; Counter Trade; Transfer Pricing; Dumping. Unit-IV: Export Promotion and Incentives: Institutional Infrastructure for Exports; EOUs and EPZs; Export Houses and Trading Houses; Advance License; Special Imprest License; EPCG Scheme; Duty Drawback Scheme; DEPB Scheme; Duty Exemption Scheme; Served From India Scheme; Market Development Assistance Scheme; Tax Exemptions; Etc. Unit-V: Export Risk Cover: Marine Insurance; Export Credit and Guarantee Corporation of India, Export Insurance, Types and Institutions

INTERNATIONAL LOGISTICS MANAGEMENT (PGDM-IB 3.2) UNIT-I: Physical Distribution Decisions, Nature of Physical distribution; International Distribution system Types of International Intermediaries Direct and Indirect; Channel Development, Channel Adaptation and Channel Decisions; Agents in Exporting: Freight Forwarders and Customs Brokers; UNIT-II: International Transportation Modes of Transportaion in International Business; Importance of effective transportation system, service choices and their characteristics, cost characteristics and role fixation. International Air Transport, freight rates, Indias exports and imports by air problems and prospects, Air cargo, I.A.T.A. Growing Divergence in International Transportaion. Containerization: Types of Containers. UNIT-III: World Shipping An Overview; History of Indian Shipping; Present Status of Indian Shipping; Contribution of Indian Shipping in the Economy of the Country; Problems of the Indian Shipping Industry; Shipping structure; Chartering Sea borne trade, international shipping characteristics, Important International sea routes, liner & tramp operations, liner freighting, CFC UNIT-IV: Concept of Marketing Logistics; Importance of and Need of Logistics Management in todays Society and Business; Total Cost Approach in Logistics; Outsourcing in Logistics Third Party Logistics, Fourth Party Logistics; In-company management vs. outsourcing, UNIT-V: International Commercial Terms (INCOTERMS); Major clauses, Consignment sale, Transit risk management Cargo Insurance; contract of cargo insurance parties, Insurance policy and certificate, cargo loss clauses