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Submitted by:
SUNIL PANCHOLI
NEERAJ SONI
MBA II SEM.
SECTION- C
Submitted to:
Prof.VARDHAN CHOUBEY
July 2009
ACKNOWLEDGEMENT
I here by state that this work is a result of study on the “Survey on Various
Hospital and Doctors”. The findings & conclusion expressed in this research
report are genuine and for academic purpose. It is our own and it has neither
been submitted nor published anywhere before any resemblance to earlier
project or research work purely coincidental. It is totally based on our hard work
and creativity.
CONTENTS
1) Introduction
5) Research Design
- Research Design
- Sampling
- Data Collection Methods
6) Interpretation
7) Conclusion
8) Bibliography
INTRODUCTION
Hindustan Syringe & Medical Devisees Ltd. Is well recognized company from
last 50 years in various medical devices. Now company wish to come in the new
product segment. They started with surgical product in all those areas in which
company has good market share.
But before launching the products company want to analyze the current market
position of the product. They want to find out the opportunity and threats for
there new products.
Therefore the marketing research was done on 4 surgical products at Indore head
quarter.
OBJECTIVE
PRIMARY RESEARCH
http://www.hmdhealthcare.com
http:// Public Health at a Glance - Injection Safety.htm
http:// HMD launches AD syringe in collaboration with Star, plans expansion -
Hospinews - Healthcare Management.htm
http:// Riding on the success of HMD's Kojak Selinge, the Auto Disable Syringe
K1 gets The Queen's Award for Enterprise 2006.htm
http://disposable_Syringe_Auto_Disable_Syring.html
http://www.google.co.in
With The Help of Questioner
2pcs 3pcs
Hindustan Syringes & Medical Devices Ltd. (HMD) is Asia’s largest syringe
manufacturing company. It was established in 1957. HUD’s standard disposable
syringe "DISPOVAN" is the only established brand name in the syringe market
in India. Its ownership status is Family Corporation. Its major product is
Disposable Syringe (DISPOVAN/UNOLOCK), Disposable needle
(DISPOVAN/UNOLOCK), Non Re-Useable Auto Disable Syringe (KOJAK
SILENGE).HMD introduced Kojak Silenge in technical collaboration with Star
Syringe LTD.U.K.A turning point in history – First low cost auto disable syringe
for Curative & Immunization segment HMD major markets are INDIA, U.S.A,
EUROPE, MIDDDLE EAST. And secondary markets are SOUTH EAST ASIA,
SOUTH AMERICA AND NORTH AFRICA. Its group employment is 2000.
MARKET PROFILE:-
MARKETING PHILOSOPHY:-
To achieve uniform quality with the help of the most economical mass-
production technology harnessed through a dedicated production team in a
requirement of ISO 9001, ISO 13485 and the European M.D.D products carry CE
mark. The corporate philosophy of preventive maintenance of human relation
ensures that there is no need for any labor union to exist.
CORPORATE VISION:-
SYRINGE
PURPOSE:-
A syringe and needle assembly is used to administer drugs when a small amount
of fluid is to be injected; when a person cannot take the drug by mouth; or when
the drug would be destroyed by digestive secretions. A syringe and needle may
also be used to withdraw various types of body fluids, most commonly tissue
fluid from swollen joints or blood from veins.
MAINTENANCE:-
Syringes and needles are normally sterile products and should be stored in
appropriate containers. Care should be taken prior to using them. The care
provider should ensure that the needles have not been blunted and that the
packaging is not torn, as poor handling or storage exposes the contents to air and
allows contamination by microorganisms.
SAFETY:-
All health care personnel must be offered vaccines against such blood borne
infections as hepatitis B and C.
Made from high-quality borosilicate glass, Glass van and Perfecto glass syringes
enjoy an undisputed market position on account of consistent standardized
quality.
COMPONENTS:-
PLUNGERS are made of borosilicate glass. The bottom end of the plunger is
bevelled and colored for easy and accurate judgment of dose.
PACKING: The glass syringes are individually packed in duplex board boxes.
“Ribbon” packed Dispo Van & Unolok syringes with out needle & with needle
mounted on top, is synonymous with quality.
COMPONENTS:-
GASKETS are made of natural rubber which is chemically inert and compatible
with any medication. LUER LOCK nozzle present in UNOLOK syringes ensures
a secure needle fitment.
PACKING: Dispo Van and Unolok single use syringes are individually RIBBON
PACKED in a double-laminated plastic film. Ribbon packaging is superior to
blister packaging due to higher puncture and water resistance, enabling
extended shelf-life under adverse condition.
PRECAUTION: Before use, check the integrity of the sealing of the pack.
Auto Disable Syringes as a general healthcare syringe for patient safety in the
curative sector, a syringe that breaks automatically if you try to re-use it.
COMPONENTS:-
GASKETS are made of natural rubber which is chemically inert and compatible
with any medication.
LOCK: Presence of ring & lock mechanism which automatically breaks the
plunger, if reuse is attempted.
NEEDLE: The tip of the needle has a thin wall and 3 facet lancet points. Needle is
well silicon zed to reduce friction (for smooth penetration & withdrawal).
PRECAUTION: Before use, check the integrity of the sealing of the pack. Do not
push the plunger forward before withdrawing medicament from the vial
otherwise plunger will get locked.
Medical Glove
Medical gloves are medical safety accessories that ensure sanitary hospital
conditions by limiting patients' exposure to infectious matter. They also serve to
protect health professionals from disease through contact with bodily fluids.
Medical gloves are traditionally made of latex and powdered with cornstarch to
lubricate the gloves, making them easier to don [1] Cornstarch replaced
Lycopodium powder and/or talc but since cornstarch can also impede healing if
it gets into tissues (as during surgery), non-powdered gloves are being used
more often during surgery and other sensitive procedures. Special
manufacturing processes are used to compensate for the lack of powder.
There are two main types of gloves: exam, and surgical. Surgical gloves have
more precise sizing (numbered sizing, generally from size 5.5 to size 9), and are
made to higher specifications.[2]
Due to the increasing rate of latex allergy among health professionals as well as
in the general population, there has been an increasing move to gloves made of
non-latex materials such as vinyl or nitrile rubber. However, these gloves have
not yet replaced latex gloves in surgical procedures, as gloves made of alternate
materials generally do not fully match the fine control or greater sensitivity to
touch available with latex surgical gloves. High-grade non-latex gloves such as
nitrile gloves also cost twice as much, or more than the price of their latex
counterparts, a fact that has often prevented switching to these alternate
materials in cost-sensitive environments, such as many hospitals.[3]
One of free India’s earliest; most critical revolutions took place in 1952 in the
field of healthcare.
At a time when most patients were vulnerable and many succumbed to infection
caused by re-usable medical devices, Romsons stepped forward with a
pioneering breakthrough – the concept of disposable medical & surgical devices.
Today, over half a century later, the culture of disposable medical devices is well
established; and Romsons has entrenched itself as the pre-eminent brand in the
business –a pioneer and a leader. An INR 1.25 billion, professionally-managed
enterprise. A global player with a presence in 40 countries. A product portfolio
that’s 100 products strong. A retail footprint across geographies – with a 400-plus
distributor network in India and abroad. Most significantly, the name Romsons
continues to inspire trust – for unsurpassed quality, innovation and safety of its
products.
HI-TECH
28
30 25
25 20
20
Volume in %
15
15 12 100
10
5
0
SAIMS INDEX BOMBAY CHL Other
APOLLO
Hospital
It is clear from the above the graph that the top 15 hospitals in Indore have
maximum no. of consumption of surgical products. Therefore our research is
targeted towards these hospitals.
Interpretation of Syringe:-
Type of Syringe Use
100 92
90
80
70
Volume in %
60
Syringe 50
40
30
20
7
10 1
0
Disposable Auto Glass Van
Disposable
Hospital
It is clear from the graph that Disposable syringe is more preferable by Doctors.
There we target mainly on the disposable syringe in the research.
Type of syringe used:-
70 66
60
50
40
30 26 SYRINGE
20
10 8
0
2 PCS 3PCS OTHER
From the above graphs it is clear that 3pc syringe is more preferable amongst the
doctors.
From the above graph it is clear that our company is more preferable by doctors
in case of syringe. Therefore it is our good opportunity to sell our other product
to the same doctors.
OTHER
25%
NEW LIFE
36%
LIFE CARE
16%
MEDIGRIP
23%
It is clear from the graph that New Life Surgical (NLS) is the brand of choice in
the hospital. Therefore our target company is NLS to find out there quality, price,
and other strategies for marketing and selling.
70 66
60
50
40
30 Brand
21
20
13
10
0
local New Life Other
From the above graph we find that our face mask and cap will highly influenced
by local market.
Interpretation
Analysis of the colleted data shows following facts:-
For Syringe:-
93% of hospitals used only disposable syringe. Under it HMD and BD are
the top brand with 33% and 20% respectively. 47% of the (a major part) is
distributed among other brands from any company.
For Glove:-
In case of glove the major portion of the market is captured by the New
Life surgical and Surgicare about 46% and 33% respectively.
But on the opportunity for the company is that most of the customers are
not loyal to a particular company because they are more consensuses
about the rate. Most of them want product at lower rates.
Here the Local market play an important role they capture all most 66% of
the market share.
They basically work only the price strategy by the help of various
negotiation methods and there personal relation.
Conclusion
When you decide your destination and if you able to know all the ways to
reach there with full knowledge about the difficulties and blockage during the
journey. You will able to reach the destination in a specific time.
Same the Marketing Research provides deep knowledge about the present
market conditions, already used brand, channel of distribution, price,
consumer behavior etc. it is easy for the company to launch the new product in
the market.
BIBLIOGRAPHY:
Marketing Management and Contemporary practices, 3rd Edition, Philip Kotler.