B. E.

SEMESTER: V
Marketing Management (Inst. Elective II) Questions being ask in GTU Exam

Chapter 1: Introduction to Marketing

1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11) 12) 13) 14) 15) 16) 17) Discuss crucialness of market segmentation, explaining why it is essential to identify and understand various segments. Discuss various factors responsible for the growth of marketing concept. Take a case of Fast Moving Consumer Goods. Success of marketing depends up on identifying and selecting specific market. Criticise. Discuss marketing mix. Describe the Screening considerations as applied to marketing mix. What do you understand by marketing? Describe how the latest concept of marketing came in to the existence. What role a marketing manager has to play in these competitive situations? What is market segmentation? Discuss various bases for segmenting consumer market. What is marketing mix? Explain how it helps in determining the marketing strategy. Define marketing. Discuss importance of marketing for society and industries. Write short note: Basic functions of marketing. Write note: The role of marketing managers. Discuss identification and selection of market. Discuss taking an example of any private sector bank. Discuss what you understand by consumer behavior. How would consumer behavior be affected in case of adverse rumours against the product being launched? Discuss: Role of a marketing manager is proactive rather than reactive. Define Marketing. Explain how Marketing concept differs from selling concept. Explain the concept of Marketing mix and describe various factors that determine it. Why markets needs to be segmented? Also explain the basis on which markets are segmented. Explain Product life cycle concept w.r.t. marketing.

18) 19) Marketing is War- Do you agree? Discuss the statement by explaining role of a marketing
manager in todays highly competitive environment. 20) What do you mean by Market Segmentation? Discuss the various bases for segmenting business market.

21) Discuss social marketing as important marketing concept. Quote examples. 22) Social marketing is one of the recent innovations in modern marketing. Explain. 23) Explain how consumer behavior affects market of any organization with example.
24) Write a short note on consumers behaviour towards products or services.

25) What is a brand? Explain the importance of branding. What are the essential of a good brand name?
Prof. Siraj Bloch | Faculty of Management | MEFGI siraj.bloch@marwadieducation.edu.in

26) A middle class family, consists of a husband, a wife and two children, wanted to buy their own home. Explain how the purchasing decision will be made.

Chapter 2: Marketing Research

1) 2) 3) 4) 5) 6)
7)

Marketing research is the basis of sound marketing decisions.- Explain. Also discuss various advantages which the marketing research provides to the manufacturers. Write note: Importance of market Research With example, how will you do market research for any industry? Discuss market research and its scope. Take an example of sports equipment. Discuss determination of a market research agency for a product having social impact. Marketing Research is an aid to effective marketing decision Discuss.
What is Marketing Research? What is the importance of a marketing research before designing the marketing strategy?

Chapter 3: Product Policy and Marketing Mix

1) Which marketing strategies are suitable for a marketing manager at each stages of product life cycle?

2) 3) 4) 5) 6) 7) 8) 9)

Explain the concept of marketing mix, and detail various factors that determine it. Discuss role played by consumer behavior in inception of a new product. Cite example of any product. Discuss major stages in new product development process and role of test marketing. Discuss appropriate marketing strategies for each stage of product life cycle. Discuss product packaging, and various Products & packaging factors to be considered in packaging design. Take an example of perfume packaging. How the concept of product life cycle is useful to the marketer? List the stages of PLC. Explain the terms product item, product line and product mix with appropriate examples. Packaging and branding helps to stimulate the sales Explain with suitable illustrations.

10) Discuss major stages for developing a new product in the market. 11) Packaging is considered 5th P of marketing. Discuss various factors to be considered for product packaging. 12) Explain product item, product line, and product mix and product line-extension with respect to bathing shop category. 13) Explain the marketing mix with practical examples.

14) 15) 16) 17)

What is product diversification? Why do companies diversify? Write note on: Forces influencing new product development. Discuss role of test marketing and major stages in new product development process. Discuss determination of a product mix. Elaborate using an example of sweets as a product.

Prof. Siraj Bloch | Faculty of Management | MEFGI

siraj.bloch@marwadieducation.edu.in

18) Discuss screening considerations in developing a new product. 19) Social marketing is one of the recent innovations in modern marketing Explain. 20) Explain determinants of consumer behaviour in brief. Also explain why marketers concentrate on youth. 21) A family consists of a husband, a wife and two children, wanted to buy aWashing machine. Explain how the purchasing decision will be made. 22) What is product planning? How it is to be carried out? 23) Write note: Product life cycle.

Chapter 4: Basic Pricing Strategies and Practices

1) 2) 3) 4) 5) 6) 7) 8) 9) Discuss pricing strategies. Discuss characteristics of pricing decision in marketing of engineering products. How will you arrive at an initial price of a product? What is imperfect competition? Describe price determination under it. What are the main difficulties faced by any industry to price its products? Discuss various pricing methods to fix up sales price of any product. Which is the best method? Why? Explain major approaches to pricing any product. Discuss the method of pricing to fix up sales price of cement manufacturing unit. Discuss pricing strategies. Discuss characteristics of pricing decision in marketing of commercial products. Write note on: Reacting to competitor price change.

10) How can a firm determine the prices for its products? Discuss the various methods for pricing. 11) In the developing nation like India, price is the most important factor for the purchase decision. Why? Discuss it with the objectives of pricing.

Chapter 5: Advertising and Promotion

1) 2) Define advertising. Discuss role of consumer research in advertising decisions. Write a brief note on choice of Advertising agencies and media decisions. Quote an example of sports equipment manufacturing company. - Budgets, branding, packaging & measurement of effectiveness How would you measure effectiveness of advertising? Discuss effectiveness as measured in societal marketing. Advertising is for quicker results while sales promotion is for long term benefits. Do you agree? Discuss. Explain with example, packaging factors to be considered for packaging design. Define advertizing. What factors will you considered for making an excellent advertize for washing powder? Write note: Advertizing agencies and media decision.

3) 4) 5) 6) 7)

Prof. Siraj Bloch | Faculty of Management | MEFGI

siraj.bloch@marwadieducation.edu.in

8)

How would you measure effectiveness of advertising? Discuss effectiveness as measured in societal marketing. 9) Discuss budgeting concerns in an advertising decision. 10) Comment on the best advertisement you have seen on T.V. 11) How does good packaging enhance the marketability of a product?
12) Explain the importance of budgeting in advertising decision.

13) Discuss product packaging. What are the factors to be considered while designing a package? Take an example of packaging of chocolates.
14) Explain any three of the following terms: i. Advertising ii. Sales Promotion iii. Viral Marketing iv. Internet Advertising

Chapter 6: Organizations for Marketing

1) Discuss basis for sales-force design in any organization. Discuss merits and demerits of alternative designs, and determination of sales force size. Discuss various methods of determining sales force size in brief. 2) Discuss the meaning of sales-force design. Discuss importance of determination of appropriate sales force size. 3) Explain basic channels of distributions with examples. 4) Why channels of distribution are needed? What channels of distribution would you recommend for marketing an industrial chemical. 5) What is channel of distribution? Suggest channel of distribution to supply CEMENT to retailer for M/S PNG (P) Ltd., MORBI (GUJARAT) 6) Discuss basic channels of distribution. Consider Ice-cream as a product. 7) Discuss basic steps in marketing control system. 8) Describe the role of wholesalers and retailers. 9) Discuss marketing audit.
10) Write a short note on Marketing Audit.

11) Write short note on marketing audit. 12) Discuss various methods used to train the sales man. 13) Discuss classification of industrial products.
14) How can you classify the industrial products? 15) Discuss international marketing in brevity.

16) Discuss international marketing in brief, elaborating its key distinguishing features from domestic marketing. 17) How international marketing differs from national marketing considering environmental factors? 18) Differentiate retail v/s International marketing. 19) Write a brief note on international Marketing. Also detail choice of media for international marketing.

Prof. Siraj Bloch | Faculty of Management | MEFGI

siraj.bloch@marwadieducation.edu.in