CONTENTS

Sl. No
1.

TOPICS
Introduction Profile Of Firm Management And Administration Main Products Shot Analysis Research Problem Objective Of Study Research Design Limitation Of The Study

No

2. 3. 4.

Review of Literature Data Analysis And Interpretation. Findings Suggestions Conclusion

5.

Questionnaire Bibliography

CHAPTER -1

INRODUCTION

This project is concurred with "A study of Consumer Buying Behaviour of Priya Instant Foods ". Consumer behaviour simply refers to behaviour of the consumer at the time of

buying or using goods or services . in the word of water and Paul consumer behaviour is the process where by individual decide what when where how services. Priya instant foods mainly concentrated on necessary and traditional foods . Food is one of the basic needs to maintain health growth and mental work. Food is more basic need than shelter. It is inevitable to the man. Kerala has its and from whom to goods and

own traditional foods. In this modern era Kerala people try to keep its own tradition and

traditional foods. Major area in traditional food is kept on the hand of small and medium scale industries. In Kerala, there is large number of small scale industries unit engaged in different types of products. This study is indent of examining the buying behaviour of Priya instant foods major role player in this industry.

PROFILE OF THE FIRM.

Priya instant foods Aliparamba,

Perithalmanna, Malappuram district is one of the well know and most successful foods processing industrial concern engaged in production of Rice ada, instant palada mix and different rice power like puttupodi, idaly,dosha, and different types product. Priya Instant Foods was started in 1983

by Mr: V.S Muralidharan, under self employment scheme of prime ministers Rozgar yojna

(PMRY). The initial stage it is cottage Industry by using house hold equipment. Later priya instant foods are registered as SSI unit 3rd October 1993 with permanent registration in industrial department. In initial stage they produced and marketed only rice ada, at that time in dust rice engaged in production of ada are rare in kerala . In the year of 1998 pickle industry called 'RUCHI PRIYA 'Was started for adding

more demand on its product. Various types of pickles like tender mango, out mango, Lime, Garlic, Gooseberry, Ginger, Avkya, pick les are producing under this brand. After the success of pickles firm diversified their activity in to

another product or brand called GRAMASHREE FOOD PRODUCT exclusively for the purpose of

producing,

uppumav

mix,

chukku

kappi,

idiyappam mix, chammanthipodi, etc. Palada (payasam) is the main product of priya palada . payasam is the biggest weakness of malayalee mind it is very essential food item for every malayalee function with in or out side kerala as well as a broad. Every product is prepared in hygienic condition prescribed by the to. There are

continues quality cheeks in all stages of food production. For example rice an ingredient widely used is procured of high quality. Fresh directly from fields is vegetables procured

directly from the farms are used. More over, they give extra careful while adding preservative items. They favourable produced kerala's most

food product and they market

product

in

to

various

district

like

Calicut,

palakkad, malppuram, and export to a broad like gulf countries. Head office situated at

angadipuram ,perinthlmanna.

VISION OF THE FIRM

c Providing best food product through rigid quality control supplying them economically. c Developing new technology and

engaging in basic research ensure safe working condition tions and

environment friendly operation .

Mission of the firm.

c Contributing high volume to the nation health by providing more employment opportunity and it after wide varieties

of quality foods with best ethical stan dard.

Location of the firm.

Priya instant foods is located in in from

aliparamba village, perithalmanna thaluk malappuram district (8 km away

karikallathani in the perithalmanbna and it is adjacent to the palakkad kozhikkode NH 213). The firm working on their our land of 5000 squares feet area. The firm is located in a rural area and has and has lot of advantages such as easy availability of water, low cost of land, easy waste disposal tax benefits, Govt subsidies etc. the firm is situated near Thootha river, so water can be easily available. The labours are mainly female, so cost of labour is much chapter than urban areas . the can collect the raw material

from the village directly or from palakkad district which is situated near to the firm, and there by they can reduce the cost of raw mate rials .it enjoys some financial benefits .

Management and administration

Priya concern and instant foods is a proprietary entire responsibility of

management is resting director, partner Mr: or

with the managing managing Mr: Anoop

V.S.Muralidharan, director Mts

executive and The

Muralidharan Muralidharan.

director three

V.S.Indira are well

people

educated and will experienced and have a special knowledge in management aspect. They have the power to direct and control the unit and manage the overall working. This firm

consists of more than 200 workers: most of them are women staff. The general manager has

the direct control overt the purchase manager, production manager, marketing manager

accountants typist computer operator are also under this head. Purchase manager is responsible for the control of activities of supervisor store

keeper etc. the production manager has the responsibility production production responsible marketing to manage the activities of

department supervisor

and etc.

control manager

over is

for the control of activities of department ant control over

representative, sales representative etc.

Main Products Priya paladas

Priya Rice Ada Palada Instant Mix

Grama shree
Instant putt mix Pathiri/Idiyappam

Ruchipriya
Tender Mango Lime pickle

Ribbon Ada

Dosa mix Idaly mix Chukupodi Sambar powder Chutniy powder Cammandhi powder Puliyinhi.

Gooseberry Garlic pickle Mixed vegetable pickle

Quality Policy
Priya group is committed towards the goal of achieving total customer satisfaction by assessing the actual need and requirement of customer, restoring to prompt delivery of quality food products by sustaining effort and continual improvement of quality management system.

Achievement and Awards

Ideal entrepreneur award from kerala state small industries association (KSSIA)during

2000 was given to this unit During 2004,SARAS Certificate by the ministry of rural Development was also received by this concern. In the same year this unit was the first exhibitor kerala pavilion among private in the sectors

participated in the all India International Trade Fair 2004 at pragathi Maidan, new delhi.

Customer Focus
The total focus of the company is on customer satisfaction. Customer need and

expectations are identified through interactions and correspondence order completion status is periodically monitored through which other

departments are made to focus their activities to the specified customer requirement. The company has achieved a

prominent position in food market of India the main market which are concentrated by the

company are kerala, thamil nadu , New delhi, Bombay and Karnataka and other foreign

countries. The good quality and variety in model of priya products helps the company to face the market competition. They adopt various new technologies. The group is now looking for further avenues in the field to stretcher hands.

SWOT ANALYSIS
Strength. c More than 20 years of production and marketing department. c Advanced and innovative technologies used in production department. c Maintain for statically international quality control

technique

acceptance.

Weakness

c c

Limitation of transportation facilities. The company is not situated in

industrial area. c selected areas Marketing only through special

Opportunities c c or good will . c Chance for increasing width of Chance for diversification Company having only through special

marketed

Threats c Variation in price of raw material in grout c c ing market.

Labour problems Increasing competitors

Plans c Adding more products into product line (diversification) c c Increasing existing capacity. Increasing size of market and research for varieties c Increasing export and expand domestic market.

Research Problem
Today's traditional food products has very important in our daily life. These are

inevitable in our life. So

these products have

continuous demand but there is a large number of companies producing same products in

different brands qualities, in varieties, In this light, the researcher is taking an attempt to analyse the buying behaviour of priya instant

food product .

Objective of study
This is a comprehensive study on the buying behaviour of priya instant foods product and to identify its market share. The objectives are the following: c To review the concept and principles of

buying behaviour. c the To know familiarity of buyers towards

product c To know the availability of priya instant foods product in the malappuram and palakkad districts. c instant food products. c To provide suggestion of priya instant food product. c To study taste and preference on priya instant foods product. To asses the acceptability of priya

Research Design.
A research design is "the arrangement of condition for collection and analysis of data in a manner in that Research this purpose research with is

economy

procedure"

descriptive in nature.

The sample design is a defiant plan for obtaining a sample from give population. It refers to the technique that the researcher

would adopt in selecting items for the sample. Sample design is determined before data is

collected. Random sampling method is used to collect the data from the market.

Source of Data
The study used both primary and secondary data for interpretation and analysis.

1. Primary Data The through the primary data were and collected in formal

questionnaire

discussion with customer and retailers

2. Secondary Data Secondary data were collected from journals, websites and magazines.

Sample Type The sample frame is developed based on users in the malappuram and palakkad district.

Sample Size Sample size was 100. the sample was taken from palakkad and malappuram district.

Sample Method A simple random sample is selected from the population. So that every member of population has an equal chance of being

selected and the selections of one individual do not affect the selection of other.

Tools for Data Collections

1. Questionnaire A questionnaire is the back of the survey and involves careful planning and

execution.

2.

Direct

interview

of

customers

and

retailers

Tools for Analysis

1. 2. 3. Percentage analysis Pie diagram Bar chart

Limitation of the study

I have taken minimum eltort to make this report free from all limitation and bias. However, there were certain restrictions which would not be avoided. Some restrictions are give below:

1.

The study is confined the malappuram and palakkad districts due to high population density it is difficult to conduct the survey.

2.

The information are collected through direct contact of users each area, some

of then are not ready to express their views frankly and openly. 3. The sample size is 100. So the

generalization of data is very difficult and may

not give exact result. 4. depth study was quite insuttiuint. The time available for a detailed in

CHAPTER -2.

REVIEW OF LITERATURE

Consumer

buying

behaviour

simply

refers to the buying behaviour of the ultimate

consumer.

Consumer

or

buying

behaviour

simply refers to behaviour of consumers at the time of buying or using the product or services. It is the process by which a consumer deride select, buying and use the goods and services. Consumer behaviour is a rapidly

growing application oriental discipline of study it means a person buy a product more than one. It is dynamic, complex and multi-dimensional tality of consumer to acquisition,

process and ,reflect to decision with respect

Consumption or use and disposal activity. In the words of water and paul

"consumer behaviour is the process where by individual decide what when were how and from whom to purchase goods and service ."

Need to Understand:

c that

Why consumer make the purchases

they make? c What factors influence consumer

purchases? c The changing factors in our society.

Affirm behaviour for :

need

to

analyse

buying

c strategy success c firm

Buyers

reaction

to

firm

marketing

has a grate

impact on the firm's

The marketing concept stresses that a

should create a marketing mix that sails' firs (gives utility to) consumers,

therefore need to analyse what, where, when, and how consumers bay. c tow consumers will respond to marketing strategies. Marketers can predict in a betteruay

"Instead

of trying to market what is

easiest for us to make we must final out much more about what consumer is willing to buy. We must apply our creativeness more intelligently to people and their wants and need rather than to products". -Charles-G-Mortimer. The marketing concept stress that a firm should create a marketing mix that satisfied

consumer .Therefore need to analysis what, when, where and how consumer buy. To

understand marketing success and failure we must know buying behaviour depend on target consumer individuals and group reaction

expressed in the form of buying patters.

Need and importance of consumer behaviour

It is important for the marketer to understand the buying behaviour due to the following reasons. 1. enables the marketer to design appropriate mar keting strategies. 2. It helps to plan and develop product according to taste and preference of consumers. 3. 4. To frame suitable priuing. Policies. To know buying motives of consumers. The study of consumer behaviour

5.

To decide the appropriate channel or routes through which the goods reach

in the hands of consumers. 6. It helps to avoid or minimize market failure. 7. The growth of consumer protection movement has create an urgent need to understand tow consumer makes their consumption and buying division. 8. 9. It helps sales promotion Helping to develop new product

10. Help in market segmentation

Buying Motives
A consumer bays a particular product with certain motives. He purchase it because it

satisfies

his

most

important

need

at

that

movement. Buying motives are strong feeling, instant , desire or emotion that makes the buyer to a product. According to B.J Dances "buying

motives are those influence or considerations which products the impalse to buy induction or determine choice in the purchase of goods and services"

Types of buying motives 1. 2. 3. product and patronage motives Emotional and rational motives In he rent and learned motives

Product Motives Product buying motives refers to those influence and reasons. Which make the

consumer, buy a certain product in preference to another. These explain why people buy

certain why people buy certain product'

Patronage motives Patronage motives are these motive

which determine where or from whom product is purchased. These are the consideration, which induces a buyer to buy goods from specific shops. It includes price location, quality, verity services.

Emotional Motives When a consumer decides to buy without much logical thinking, his division is said to emotional. Emotional buying motives which are affected by the feeling of heart. In such

motives the heart dominates over the head and mind . in this include sex or romance, love of others , recreation and relation motive comfort curiosity and convenience motive.

Rational motives When a buyer decide to buy after careful consideration. These motives can be defined as these impulses, which arise based on logical analysis and proper evolution. The buyer makes rational decision after chief evolution of the purpose. Alternatives available, cost benefit and such valid reasons.

Inherent Motives Inherent motives are those which come from the psychology or basic need such as

hunger, thirst, shelter, etc.

these are the

motives for the satisfaction of which a consumer makes his best effort and these motives are not satisfied , the feels mental tension.

Learned Motives Learned motive are those motives

which are acquired or learned by a consumer from the environment and by education. The motives are social status, social acceptance, fear, security etc. the consumer dose not consider even the price of the product.

Factors Influencing Consumer or buying behaviour.

Psychological factors.

These factors are factors that operate within individuals party general behaviour thus determine people influencing their

behaviour as consumer. The following important Psychological factors.

Consumer needs and motivation Motives arise from needs and wants of buyer. The process of motivation stimulates and leds to buy. the motive is a stimulated need which an individual wants to satisfy. A person has many needs, some needs are radiogenic, they arise from psychological status of tension such as huger thirst or discomfort other need are recognition esteem or belonging.

Perception Perception is the process of selecting organizing and interpreting in formation input to produce meaning. A motivated person is ready to act. How the motivated person actually acts is influenced by his or her preparation of the

situation. Perception depends up on not only the physical stimuli but also on the stimuli on relation to the surrounding field and on condition which in the a individual taking one person might as

perceive

first

sales

person

aggressive and in sincere indigents and helpful.

Learning Learning generally influences consumer behaviour. It is a process of acquiring

knowledge. It is the process of creating changes in behaviour through experience and practice .

A.

Cultural factors Culture encompasses the social values

attitude towards work, social intercourse, laws, customs traditions etc. culture factors are briefly discussed as follows:

i.

Culture: Culture is the most fundamental factors

influence a person wants and behaviour. Culture is defined as the entire environment that is created

ii.

Subculture Culture within the culture is called sub

culture. A sub culture is a psychological, religion social or graphical source of group identification

iii.

Social class There is a relationship between social

class and consumption pattern. A social group of people with similar values interest and

behaviour with in a society. These are classified into three upper middle and lower upper class buy products of high quality irrespective of price. Middle class buy less expensive goods. Lower class buys chapter goods.

B.

Social factors. Important social factors are as follows;

i.

Reference group. A person not interacts with this his

family but also with the group out side his family. One such group is reference group.

These direct influence on person are called membership group.

ii.

Role and Status A person plays many roles in his ore

her life. His role changes with the position he hold in a group, family friends etc. people

choose products that conform to their role and static in the society.

iii.

Family and family life cycle. Status background size etc. of the

family, influence the buying behaviour. The family life cycle desirable how typical family evolves from bachelor hood to marriage, from marriage to having children. The family member condition the most influential primary reference group.

C.

Personal Factors A buying decision is also influenced by

personal factors or characteristics. These include age and stage in the cycle, occupation economic circumstances, life style, personality and self concept personal factors are those factors

unique to particular person. Important personal factors are as follows: D. Age and life cycle stage Personality Self- image Occupation Life style Economic Factors. - Personal income - Family income - Income expectation

- Saving - Liquidity position - Consumer credit

Stages of Buying Decision Process

Smart companies will trying to

understand the customer's overall experience in learning about a product marketing a brand choice using the product and even disposing of it. Six stages to the consumer buying decision process. Actual purchasing is only one stages of the process. Not all decision processes lead to a purchase. All consumer decisions do not always include all five stages, determined by the degree of complexity. The following are the stages of buying process.

1.

Problem Recognition The buying process status when the

buyer recognizes a problem or need. The need can trigged by internal and external stimuli one of the person normal need hunger, thirst or need can be arised by external stimuli marketers

need to identify the circumstances that trigger particular need. Buy gathering information from number o customers market can identify those most frequent that spark an interest in a product category. They can then developed marketing strategies interest.

2.

Information Search. An aroused consumer will be in dined

to

search

for

more

information.

We

can

distinguish two levels of aroused. The milder search state is called heightened attention. At

this

level,

person

simply

bemuse

more

receptive

to information

about a product.

Consumer information sources full into four groups.

Personal sources : Family, friends, neighbours

c dealers,

Commercial

sources:

Advertising,

displays, sales person, packaging. c Public sources: Mass media, consumer rating organization, customer- rating organization c Experimental sources: handling examining using the product.

3.

Evaluation of Alternatives.

Buyers have chores. They are looking for certain benefits from there purchase. So they evaluate the alternatives based on attributes taste, co lour, price, durability, quality etc.. of the alternative products he assesses the merits and demerits of all the available alternatives. It helps the consumer in choosing the best

possible alternatives.

4.

Purchase decision While evaluating each alternative, the

consumer ranks then first, second, third etc. the consumer also from an intention to the most preferred brand. However two factors can be intervening between the purchase decisions.

Attitude of others

To extend the persons attitude reduce one's things. a. The intensity of other person's negative attitude preferred alternatives. b. with the other person's wishes. The consumer motivation to comply towards the customer preferred alternative depend on two

Unanticipated situational Factors: That may erupt to change the purchase intention are not completely reliable of purchase behaviour.

5.

Post Purchase Evaluation

After

the

consumer

has

actually

purchased the product or brand, the will be satisfied or dissatisfied with it. This satisfaction or dissatisfaction will result in certain cones quences. If he satisfied with product, he would regularly buy the brand and develop loyalty. He recommends the brand to his friends and relatives. If he is dissatisfied with product, he may stop buying more product of that brand and may spread bad words about the brand's negative feeling, which arises after purchase causing inner tension is know as cognitive dissonance a marketer therefore understands the correct buying process at this consumers and decide son marketing activities accordingly

CHAPTER - 3

DATA ANALYSIS AND INTERPRETATION

Classification on the basis o sex.

Particulars Male Female Total No of respondent 46 54 100 Percentage 46% 54% 100%

Inference The above table shows that 54% of the respondents are female and 46% are male.

Age wise classifications

Particulars No of respondent Belove30 31-50 Above 50 Total 31 49 20 100 Percentage 31% 49% 20% 100%

Inference From the above table shows 49%

respondent are between 31-50 in the age of below 30 respondent are 31% and rest of 20% of respondent in the age of above 50

Showing the occupational wise classification

Particulars Baseness man Professional Govt employee Other Total No of respondentPercentage 31 10 18 41 100 31% 10% 18% 41% 100%

Inference Out of 100, occupational wise

classification of respondents include 31% Of business man, govt employees are 18% and

professionals only 10% but 41% respondents include other than business man, professionals and govt employee. Other are included mainly foreigners and formers.

Showing on

respondents

classification

the basic of type of family.

Particulars No of respondent Percentage

Nuclear Joint Total

62 38 100

62% 38% 100%

Inference The above diagram show 62% of

respondents are in nuclear family and is 38%

belongs to joint family system of nuclear family is in the increasing tendency.

Showing how many respondents are about priya instant foods.

Particulars No of respondent Yes No Total 84 16 100 Percentage 84% 16% 100%

Awareness About priya instant foods.

Inference. The figure show,84% of respondents are a were about priya instant foods and 16% are not a ware. It means that there is high popularity in this product priya instant foods.
Particulars Advertisement Family members and friends Nearest shop Trade fest Total 45 14 6 100 45% 14% 6% 100% No of respondent Percentage 35 35%

Media of Awareness

Inference Among 100 respondents 45% are

known from family members and friends,35% are know from advertisement, 14% are from shops (retailer also advertiser of

nearest

company) and rest 6% from trade fest and other sources.

Showing

which

product

the

respondents use

Particulars Payasam mix (priya palada) Ruchipriya pickles Gramashree break fast item Total

No of respondent Percentage

48

48%

33

33%

19 100

19% 100%

Inference

From the above figures show 48% respondents use payasam mix, 33% using

Ruchipriya pickles breakfast items are using 19%only.

Showing product is available in nearest shop of respondents

Particulars No of respondent Yes No Total 70 30 100 Percentage 70% 30% 100%

Availability of product in nearest shops of respondents.

Inference Out of total respondents in survey 70% respondents are available priya products in their nearest shops but 30% are not available in their nearest shops.

Showing how long respondents using the products.

Particulars Below 6 months 6-12 mouths

No of respondentPercentage 51 23 26 100 51% 23% 26% 100

Above 12 mouth Total

Inference The above diagram shows . 51%of respondents began to use the product in below

6 mouths only 26% are using product above one year, 23% are using product 6-12 mouths.

Showing the criteria of purchase

Particulars Traditional Quality Easy to prepare Availability Lower price Advertisement Total 38 35 7 13 6 100 38% 35% 7% 13% 6% 100% No of respondents Percentage

Inference It was found that 38% respondents purchase this product due to traditional taste and quality. 35% for easy to prepare ,13% for lower price 7% fir availability, 6% due to advertisement.

Showing purchase frequency .

Particulars No of respondents Percentage

monthly Occasionally Celebration Total

26 39 35 100

26% 39% 35% 100%

Purchase frequency

Inference

The above figure shows that 39% of customers purchase the product occasionally , 35% buy only at celebration time, but 26% of customer buy monthly .. it means that most of the people buy at celebration time and

occasionally.

Showing reaction with increase in price.

Particulars No of respondents Percentage Turned to other brand Continence buying Reduce quality Post phoned buying Decision 26 26% 24 30 24% 30% 20 20%

Total

100

100%

Inference If price increase of priya instant foods in future, it was opined that 30% of customer reduce quantity (spend same before increasing price). 26% postponed buying decision (believe that price decrease in future) 24% are continues buying (assumption that quality and taste of product is not equal to all other brands in the market, all other brands in the market, all other

brands

are

increasing

there

price

due

to

increase in price of raw material) and rest 20% are turned to other brand.

Showing any quality variations in products of priya instant foods.

ParticularsNo of respondents Percentage Yes No Total 0 100 100 0% 100% 100%

Showing customer reaction with Quality variation

Particulars No of respondents Percentage Turned other brand Continue buying Postponed buying Total 20 100 20% 100% 35 35% 45 45%

Inference If any quality variation of priya instant foods in future. It was opined that 45% of customer turned to other brand, 35% postponed buying decision (believes that mistakes of any workers in processing ),20% continue buying

(all other brands are declining quality due to

increasing price of row material available only low quality material in all places.)

The promotion mix as indicator of purchasing goods.

Particulars No of respondents Percentage Yes No Total 56 44 100 56% 44% 100%

If promotion mix as goods.

indicator of purchasing

Inference It was found that 56% of respondents considering the promotion mix (gift, coupons, price, etc..) at the goods. But rest time of purchasing any 44% could not consider

promotion mix, they consider only quality brand and other extra services.

Showing customer buying alternative brand of same product.

Particulars No of respondents Percentage Yes No Total 75 25 100 75% 25% 100%

Customer purchasing other brand

Inference From the above diagram, we clear that 75% of respondents buy another brand also. However ,25% of Customers Buy only priya

products (Brand loyalty on priya instant foods).

Reason for purchasing another brand

Particulars No of respondents Percentage Lower price Better quality availability Like variety Test that Product Others Total 15 4 100 15% 4% 100% 16 8 18 38 16% 8% 18% 38%

Inference We can found that 38% of customers buy another brand due to they like varieties of goods and services, 18% due to availability in nearest shops 16% are due to top lower price 15% are due to test comparison and the another product for on quality, price

analysis

services etc. 8% are due to better quality and rest are due to other reasons.

Whether other brands are better than priya instant foods.

Particulars No of respondents Yes No Total 16 84 100 Percentage 16% 84% 100%

Inference Out of 100 respondants,84% of

respondents opined that priya instant product are better than other brands, only 16%

respondents

opined that other brands are

better than priya.

Showing family opinion about Priya instant foods.

ParticularsNo of respondents Percentage Excellent Good Average Total 22 62 16 100 22% 62% 16% 100%

Inference The study found that 62% of

respondents rated quality as good, 22% of respondents rated as excellent and remaining 16% rated as an average and none of the respondents rated as poor.

Opinion about customer cell of Priya Instant Foods.

Particulars No of respondents Percentage Very useful Useful I don't know Total 13 38 49 100 13% 38% 49% 100%

Inference The study found that 38% are opined that customer cell of priya is useful, 13% rated that very useful and remaining 49% of

respondents are not known about customer cell of priya instant foods. Whether likely to purchase in future.

Particulars Very likely

No of respondents Percentage 46 34 20 100 46% 34% 20% 100%

Some what likely Not decided Total

Inference The study found that 46% of

respondents are very likely to purchase in future, 34% were some what likely and

remaining 20% were not decided to purchase in future.

CHAPTER - 4

FINDINGS AND SUGGESTIONS FINDINGS OF THE STUDY

c of

Female are the most supporting group

products. In this study more than 50% of respondent are female.

c seen

From the survey conducted it can be

that most of the users are in the age group of 31-50 c 60% are tendency of nuclear family system is increasing quality. belong to nuclear family the Most of the respondents more than

The survey shows that majority of respondents heard about priya instant foods product through medium of

friends and relatives, advertisement etc.

It

is

clear

that

around

70%

of

customers are satisfied with the availability of product in their nearest shop. However,

rest of them are not satisfied with the availability of products in their nearest destination. c below six products of priya. c are the most important buying motives of priya instant food products. Easy to prepare and traditional quality months experience with the More than 50% of customers have

c instant

Most of the buyers purchase priya

foods in celebration and occasionally. c or postponed their buying decision if priya Most of the customers continue to buy

in crease the price in future. It is clear that most of the loyalty on priya product. c 40% customers however rest of then postponed their buying decision or continues. turned to other brand If any variation in quality. More than customers have brand

It was found that more than 50% of respondents considering the promotion

mix (gift, coupons, prizes, etc.) indicator of purchase of any goods. c

as

It is clear that 75% of respondents buy another brand of same product also.

The main reason that they like verities of goods and services.

84% of respondents opined that priya instant product is better than other

brands in the market. `c 49% of customer do not know about customer cell of.

c buy

46% of respondents are very likely to

priya instant food products in futur

SUGGESTIONS

c foods

To widen the market of priya instant

they appropri

have

to

select

more

other

ate media. c improve quality of existing more concentration developments . c The concern should immediately on research and product they give To introduce new product and to

introduce promotional activities like discounts, coupons and other methods to frequent customers, to keep customers

consistently.

c the

They should take more steps to make

availability of the products. in the local area. c Introduce new technology to keep traditional food products more instant.

CONCLUSIONS

The

project

entitles

"A

study

of

customer buying behaviour of priya instant foods products " was conducted in malappuram and palakkad districts, make recommendation to improve market share of the company. It can be conclude that most of the consumer is satisfied with quality of priya instant foods products if they follow the above suggestion it can be create a good image among customers.

BIBLIOGRAPHY

QUESTIONN AIRE

Name: Age: Address: Occupation:

Total members of Family: 1. Are you about priya instant foods . Yes o No o

2.

From where did you hear about Priya Instant foods.

Advertisement Family Members Friends Trade fest Nearest Shop 3.

o o o o o

How familiar are you with priya instant

foods. Currently using o

Aware but not using o Ever heard 4. of it. o

which product of priya instant foods do you use: Break fast itemo Payasam mix o

Pickles Others 5.

o o

Is this product is readily available in your nearest shop. Yes o No o

6.

How long you have been using the product. Below 6 months 6-12 mouths Above one year o o o

7.

Why do you prefer priya instant foods. Lower price Better quality Easy to purchase Availability Traditional taste. o o o o o

8.

Opinion about quality of priya instant foods. Excellent o

Good Average o Bad. o

9.

How did you purchase priya instant foods. Monthly Occasionally Celebration o o o

10. How do you react with increase in price Turned to other brand Continue buying Reducing the quality Postponed the buying decision. o o o o

11. Do you feel any quality variation on Priya instant foods? Yes o No o

12. How do you react to the quality variations Turned to other brand Continue buying Reducing the quality Postponed the buying decision. 13. Is your decision is o o o o by

influenced

advertisement Yes o No o

14. Did you receive any gift or prize from Priya instants foods Yes o No o

15. Do you consider the above factors as indicator Yes o No o of purchasing Goods.

16. Which is you your mode of purchase?

For cash For credit

o o o

Both cash and credit Any other o

17. Did you purchase these same product of any other brand. Yes o No o

18. If yes describe reason? Lower price Better quality Availability Like verity Test that product other o o o o o

19. Do you think that other brands are better than priya instant Foods.

Yes o No o

20. what is your family opinion about Priya instant foods. Excellent o Good Average o Bad o o

21. Suggestion about customer cell of Priya instant foods? Very useful Useful I don't know o o o

22. How likely are you to buy in future?

Very likely Some what likely Not decided 23. Your o o suggestion

to

improve

the

performance of the company?